Online reputation management (ORM) has become paramount for businesses and professionals. Negative reviews or news articles can damage a brand’s image. Reputation management firms have emerged to help businesses and professionals to help improve their online reputation. These firms specialize in monitoring, building, and restoring online reputations. Below, we highlight ten reputation management companies, in no specific order, for businesses and business professionals with their pros and cons:
- Reputation.com
- Overview: Founded in 2006, Reputation.com has become one of the leaders in the ORM industry. They offer services from reviews management to surveys and social media insights.
- Strengths: Known for their innovative technology and extensive reporting tools.
- Products: Business Listing, Reviews & Reviews Booster, Surveys, Social Suite, Location Pages, Insights, Competitive Intelligence
- Cons: There is no personal solution for high-value individuals and no service to help stop impersonation or remove fake profiles
- BrightPast
- Overview: BrightPast is a boutique agency focused on Google reputation management services. They work to remove negative online content and cultivate a positive image.
- Strengths: Personalized strategies and a guarantee of results.
- Products: Removing or suppressing Google search results.
- Cons: Service limited to Google results.
- WebiMax
- Overview: With a broad spectrum of digital services, WebiMax uses its expertise to help clients repair, protect, and manage their online image.
- Strengths: Customized strategies and comprehensive digital expertise.
- Products: Reputation Management, SEO, Pay Per Click-marketing, Social Media Marketing, Local Marketing, Lead Generation, Website Design, Online Public Relations.
- Cons: The company might be overreaching by providing too many products. There’s not a single word about impersonation or fake profiles.
- NetReputation
- Overview: NetReputation employs advanced strategies and tools to manage, repair, and build online reputations.
- Strengths: Wide range of services and a focus on using the latest technology.
- Products: Content removal, reputation management, reputation monitoring, review management, branding, public relations, SEO, and more.
- Cons: Maybe a too extensive service offering. No information about impersonation or removal of fake profiles.
- Reputation Resolutions
- Overview: Renowned for their rapid response, they assist businesses and individuals in repairing damaged online reputations.
- Strengths: Speedy results and transparent processes.
- Products: Review management, removal of negative Google results, reputation monitoring, removal of online.
- Cons: No mention of fake profiles or impersonation.
- Reputation X
- Overview: Reputation X merges human intelligence with technology to create data-driven reputation strategies. They focus not just on suppression but also on content creation.
- Strengths: Holistic approach and emphasis on creating authentic content.
- Products: Removal of negative content, suppression of negative content, Wikipedia edits, and reviews help.
- Cons: No information about impersonation, mainly focused on removing negative content in search results.
- Reputation Rhino
- Overview: Serving both businesses and individuals, Reputation Rhino prides itself on its ethical approach to ORM.
- Strengths: Ethical practices and a focus on long-term reputation building.
- Products: SEO, reputation management, removal of negative content, suppressing negative content, Wikipedia edits, web design, content creation.
- Cons: Very similar to Reputation X, mostly focused on repairing damaged online reputation.
- Status Labs
- Overview: With a global presence, Status Labs offers tailored solutions for reputation management, blending PR and digital innovation.
- Strengths: International expertise and a blend of traditional and digital PR tactics.
- Products: Company reputation management, personal reputation management, digital marketing, and search engine optimization (SEO).
- Cons: Not mentioning impersonation nor removal of fake profiles. Mostly focused on removing negative content.
- Reputation Defender by Norton
- Overview: One of the pioneers in the field, Reputation Defender offers a broad range of services, from privacy solutions to reputation management for businesses.
- Strengths: Years of experience and comprehensive solutions. By a larger brand, Norton.
- Products: Content production, suppressing harmful content, public relations help, and improving job search potential.
- Cons: Similar to most other reputation management services, no mention of impersonation.
- BrandYourself
- Overview: Established as a solution for individuals seeking to improve their online image, BrandYourself has since expanded its services to cater to businesses. They provide tools and services that help clients clean up, protect, and improve their online reputation and personal brand.
- Strengths: Their approach is rooted in not just suppressing negative information but also promoting positive content. They offer a free DIY tool that scans your online presence and gives basic guidance on improving it.
- Products: Social Media Cleanup, Reputation Management Software, Dark Web Scan, negative Google search results service, employee branding service.
- Cons: BrandYourself has many valid selling points, but it also lacks monitoring and removal of fake profiles.
Worth Noting
While many of these services are great, they claim to be the number one reputation management firm, which is blatantly false. We have not seen an award where any of these has won “the best reputation management firm” award. Do your due diligence and choose the one that’s right for you. Maybe the reputation management firm you seek isn’t on this list.
While Hacked.com doesn’t offer all the services listed here, we have specialized in finding and removing fake profiles and accounts impersonating our high-value clients.
Featured image by Jonas Borchgrevink made with Midjourney.
