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Cryptocurrencies

The Weak & the Strong

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The old saying in the market “buy the rumor, sell the news” only sometimes applies to cryptocurrencies.

For example, when the segwit solution was implemented on Litecoin it improved the speed of transactions but since there were so many people buying the coin before the implementation happened, on May 10th once it actually went into effect the price peaked.

Those buying for the long term do feel that this is a minor setback and that in a year from now the price will be much higher.

On Ethereum, it seems that the good news never stops coming. To the point that it is impossible to tell exactly which bit of good news is affecting the price.

This network is the only one built specifically to incorporate smart contracts and more and more people are seeing it as the future of the internet.

-Mati

Please note: All data, figures & graphs below are valid as of May 22nd. All trading carries risk. Only risk capital you’re prepared to lose.

Market Overview

With Trump still on tour in the Middle East, it seems the stock markets are enjoying a bit of a relief rally.

The seasoned deal maker managed to close plenty of deals in Saudi Arabia and will be landing in Tel Aviv shortly. Of course, in dealmaking and in politics sometimes you need to dial back and sometimes you need to double down.

In order to achieve success in Saudi Arabia, President Trump has dialed back his criticism of the Islamic faith and doubled down on his anti-Iran rhetoric. Seems a strange thing to do on the same day that Iran has overwhelmingly voted to keep their liberal Western-minded leader.

Meanwhile, North Korea continues their provocative missile tests despite many warnings from the United Nations. Last night, Pyongyang confirmed another medium range ballistic missile.

Over in the UK, Theresa May seems to be struggling to keep her lead. eToro investor Mark Eden AKA @InvestusMaximus pointed out that since the Labour party announced their agenda, they have significantly narrowed the polling margins.

Mark writes…

He goes on to say that voter sentiment requires further attention as price action on the Pound Sterling could return to focus on politics early this week.

On a technical level, the Sterling is not in a good position at all. The breakout of the 1.3000 level was not very strong and this morning we find ourselves about 10 pips below the dotted line.

Risk sentiment is not very clear in the markets at the moment. Both Gold and USDJPY seem to be flopping around without any clear direction.

Oil is focused keenly on the OPEC meeting this Thursday. Wide expectations are that we’ll see production cuts through the first quarter of 2018. It will be difficult for them to deliver anything beyond this already ambitious goal that the markets seem to already have priced in.

Cryptocurrency Milestones

Clients and employees in eToro seem to have only one thing on the brain. Cryptocurrencies Bitcoin and Ethereum have both had a spectacular weekend.

Bitcoin has broken through a very important barrier and is now trading above $2000 per coin. It has already seen a pullback and used the 2k level as support to climb higher.

This is what we call a strong breakout…

Ethereum is a different animal altogether. After breaking a new all time high on Friday of 96.75 the price has skyrocketed and now finds itself all the way at $159 a coin. This represents a massive 39% growth just over the weekend

The overall value of all digital assets in circulation has reached $77.5 Billion. This is more than triple what it was at the start of the year.

We maintain our stance. If indeed the world is moving towards a digital economy that relies on the blockchain for both money and computer applications, this number will need to rise exponentially in order to support this type of growth.

Let’s have an awesome day ahead!!

This content is for information and educational purposes only and should not be considered investment advice or an investment recommendation.

Past performance is not an indication of future results. All trading carries risk. Only risk capital you’re prepared to lose.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.6 stars on average, based on 152 rated postsSenior Market Analyst at Etoro.com.




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Altcoins

Targeted Marketing: How to Sell Bitcoin and Cryptocurrency to the Masses

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According to recent data from data management platform Lotame, advertisers have abandoned their usual broad-stroke marketing efforts in favour of more specific methods.

The ‘parent’ demographic once ranked as the highest possible target an advertiser could aim for – get the parents and you get the entire household. But that’s changed in recent years, and advertisers now aim for ‘advanced demographics’.

Such advanced demographic markers vary wildly, and advertising spending has been re-allocated to reflect newly identified buyer groups.

This has seen advertisers increase their spending by 451% to attract ‘animal lovers’. One advertiser increased its spending 98% to target the hispanic population – the largest racial minority in the U.S. Others boosted their budgets by various amounts in order to snare millennials (32%) and ‘young Gen-X’ (29%)

The Problem with Blockchain and Crypto Marketing?

If advertisers can see the wisdom in laser-targeted marketing, why shouldn’t blockchain marketers take the same route?

In my experience, most current blockchain marketing is stuck on a small scale. The general public is not being marketed to. Instead, PR is mostly directed towards other people already in the space, such as journalists (No, Ms. Xhu, I can’t publish an ad for your new coin).

I went to the discord server of a prominent altcoin recently, and the ‘marketing’ channel was full of coordinated attempts to ride the coat-tails of prominent twitter personalities and their tweets. ‘This tweet’s getting traction…jump on it and promote our coin!’

Marketing efforts are directed at ICO reviewers, YouTube personalities and cryptocurrency news outlets. In other words, marketers are only doing enough to get noticed by people who are already here. Most of this is done with the simple goal of making it successfully out of the ICO stage – like an independent movie producer pulling every dirty trick they can just to get a strong opening.

Can Targeted Marketing Help the Crypto Space?

As things stand, the default sales pitch of Bitcoin and/or cryptocurrency is that it has the potential to bring down the banksters, revolutionize the financial system, and put financial control in the hands of the people.

Maybe I’m not the best salesman, because when I explain it to people they rarely display the kind of enthusiasm described in the field-manual.

My point is not everyone wants to be a revolutionary – or even a libertarian. Rather than market the full terrifying potential of Bitcoin and cryptocurrency to one and all, wouldn’t it be wiser to break it up into chunks and spread it around various advanced demographics?

Advanced Demographics of the Crypto Space?

Well, the animal lovers demo might already be sewn up by Cryptokitties; and it seems like Dentacoin has dentists covered for now.

But what about the demographic difference between the young and old? Rich and poor? Can cryptocurrency serve working class people more than middle class people? We know Bitcoin is adopted by people desperate to avoid taxes, but so too is it used by those who give to charity.

To push the point further, one can imagine immortal enemies Alex Jones and George Soros being equally enthusiastic about cryptocurrency, but for radically different reasons.

I suspect the early battles in the blockchain revolution will be won in the front end of the shop, through careful targeting of the everyday needs of specific individuals. The internet didn’t spread to everyone in equal time – its outreach never exceeded the applicability it held for whatever individual was next in line to use it.

The goal of cryptocurrency marketers must be to find those applications in the real world and magnify them to such an extent that they can’t be ignored.

Disclaimer: The author owns Bitcoin, Ethereum and other cryptocurrencies. He holds investment positions in the coins, but does not engage in short-term or day-trading.

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.5 stars on average, based on 146 rated postsGreg Thomson is a full-time crypto writer and digital nomad. He eats ICOs for breakfast and bleeds altcoins. Wherever he lays his public key is his home.




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Altcoins

Crypto Markets are Up $16 Billion Since Sunday; What’s Behind the Rally?

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Cryptocurrency prices are flashing green on Tuesday, as bitcoin and the major altcoins extended an early-week rally that was brought on by a sudden surge in trade volumes. The market’s performance over the past two days suggests that the big buyers are absorbing selling pressure following weeks of mostly lateral moves for the majors.

Market Update

The combined value of all coins reached $135.8 billion on Tuesday, the highest since early January, according to CoinMarketCap. The total market capitalization has increased by nearly $16 billion since Sunday.

At the time of writing, the top 30 coins were all reporting gains. Double-digit gainers included EOS (+15.3%), bitcoin cash (+10.6%) and Stellar (+11.6). Each of these top cryptocurrencies were considered severely oversold during the latest bout of selling pressure that extended into February.

EOS is tracking weekly gains of 30% and has moved well north of $3.60. The cryptocurrency had been firmly capped below $3.00 since November amid the wider market downturn and fallout from the ICO bust. EOS currently has a market capitalization of more than $3.3 billion, inching closer to its ICO value of $4 billion.

Oversized gains for EOS pushed Litecoin back down to the no. 5 spot in the crypto market cap index. Litecoin is currently trading below $49.00, having gained 5.3%.

Bitcoin, the market’s primary bellwether, reached an average aggregate price of $4,010.15, according to CoinMarketCap. That represents a gain of 5% over the past 24 hours. The bitcoin price traded as high as $4.083 on Bitfinex. More on this story: Bitcoin Blows Past $4,000 as Volume Surges to 10-Month High.

Volumes Tell a Story

An eye-popping surge in trade volume across all exchanges and cryptocurrencies was the primary catalyst behind the rally. But what’s driving volume, and why was the burst so sudden? A closer look at exchange-based volumes reveals that market activity has been rising steadily since at least October. In fact, data from Flipside Crypto reveals that the volume pump may have originated last summer when long-dormant bitcoin accounts began transferring funds onto exchanges.

Bitcoin’s circulating supply has been rising since last July, with the most dramatic surge occurring over a 30-day stretch between December and January. As Hacked reported at the time, “It’s clear that many of these dormant account holders are preparing to become active traders once again.”

Volumes have been consistently higher throughout the year. Ethereum, the market’s no. 2 cryptocurrency by total capitalization, recently printed its largest-ever volume on Bitfinex. Over a three-week period ending Feb. 15, so-called “smart money” absorbed selling pressure to the tune of 13.627 million ETH. That was equivalent to $1.8 billion at the time. As Hacked analyst Kiril Nikolaev noted, “Whales had to commit such an amount to keep prices from falling further. Even for rich people, this is a huge investment.”

Related: Ethereum Price Analysis: Volume Spike Pushes ETH/USD to Monthly Highs.

Trade volumes across all exchanges and cryptocurrencies topped $36 billion on Tuesday. During long stretches of ‘crypto winter,’ daily trade volumes were in the $10-$12 billion range. Since the new year, daily turnover has averaged more than $15 billion.

Disclaimer: The author owns Bitcoin, Ethereum and other cryptocurrencies. He holds investment positions in the coins, but does not engage in short-term or day-trading.

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.7 stars on average, based on 772 rated postsChief Editor to Hacked.com and Contributor to CCN.com, Sam Bourgi has spent the past nine years focused on economics, markets and cryptocurrencies. His work has been featured in and cited by some of the world's leading newscasts, including Barron's, CBOE and Forbes. Avid crypto watchers and those with a libertarian persuasion can follow him on twitter at @hsbourgi




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Altcoins

IOTA Price Analysis: Bulls on the Loose as IOTA Foundation Announces New Collaboration with Nova to Fund Start-ups

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  • The IOTA Foundation has entered into a partnership with Nova to provide funded support for start-ups.
  • IOT/USD is currently enjoying a decent push north, following a breakout of a bullish pennant pattern structure.

IOT/USD: Recent Price Behaviour

IOT/USD has been on a decent run of gains over the five sessions, having jumped around 18% at the time of writing. The price has been on a path to the north since 7th February, after hitting a low for 2019 around $0.2400. A chunky amount of buying pressure was observed down at these depressed levels.

The bulls enjoyed an initial jump between 7-8th February, gaining around 18% on the fast two-day rally. IOT/USD then consolidated trading within a range-bound nature to then have formed a bullish pennant pattern formation. On 17th February, an explosive amount of upside came into play following this technical breakout.

IOTA Announces New Collaboration with Nova

The IOTA Foundation has announced a new partnership with Nova, a start-up incubator, according to an official press release from the organization. As part of the collaboration, its goal is to begin funding start-ups employing the platform of IOTA. The program will be called IOTA Cofoundery on Nova’s website; it will be focusing on early stages of development and seed funding.

Start-ups will be able to leverage through the program a mentoring and tech start-up service to consist of over 20 consultants that specialize in technology. There will be much nurturing and guidance as part of this offering. To-date Nova has already co-founded over 80 technology start-ups, with over half of those still being active after three years. It is further noted within the official release that the three-year start-up survival rate is 10%.

Nova will invest in ideas that can prove user problem-fit. IOTA via their grant program will match the investment. It will provide a comforting amount of support and the foundations for viable businesses to develop within the ecosystem of IOTA.

The program will allow entrepreneurial tech start-ups to build new innovative business models by leveraging IOTA technology. Nova has noted that this new offering is now already open for applications and can apply directly on the Nova website.

Technical Review – IOT/USD

IOT/USD daily chart.

Given the noted move north from a bullish pennant pattern structure, the doors to further upside potential have opened. Near-term supply is observed heading into the $0.3400 territory, IOT/USD last traded here in January and dealt a rejection blow. Should the bulls manage to maintain current upside momentum and break above this zone, eyes will then be on the 2019 high area. At the start of the year, the price managed to hit $0.4088 on 2nd January.

In terms of support, this should be noted back down at the broken pennant pattern. A retest just on top could be seen which currently tracks at around $0.2750-40. Failure of this holding could then see the February gains wholly reversed.

Disclaimer: The author owns Bitcoin, Ethereum and other cryptocurrencies. He holds investment positions in the coins, but does not engage in short-term or day-trading.

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.6 stars on average, based on 124 rated postsKen has over 8 years exposure to the financial markets. During a large part of his career, he worked as an analyst, covering a variety of asset classes; forex, fixed income, commodities, equities and cryptocurrencies. Ken has gone on to become a regular contributor across several large news and analysis outlets.




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