Johnny Depp’s Week in Crypto: Rejected by McAfee; Signed Up by TaTaTu (TTU)

TaTaTu (TTU) just added a star name to their crypto-based entertainment platform in the form of Johnny Depp, as reported recently on CCN.

This follows on from the weekend’s revelation by antivirus pioneer and tech magnate, John McAfee, who revealed that he personally lobbied against having Johnny Depp in his upcoming biopic.

McAfee has become something of an eccentric uncle to the crypto community in recent years, particularly among the subset which takes Twitter as its home.

A hollywood biopic is now being made based on his life, titled King of the Jungle. And as per this recent tweet, it turns out McAfee didn’t like the idea of Johnny Depp in the leading role:

“My lobbying against Johnny Depp, Who was picked to play me in “King of the Jungle”, worked. I refused to work with Depp. Replaced by Michael Keaton. My hope was for Morgan Freeman (seriously). He refused. Seth Rogen also has a part.”

As One Door Closes…

Yet as one door closed on Depp’s possible parlay with the crypto community, another appears to have opened almost immediately.

As per the Hollywood Reporter’s coverage, Depp has signed a deal to collaborate with TaTaTu founder Andrea Iervolino to ‘develop and produce film and digital content together’.

TaTaTu (TTU) is a digital media platform which aims to reward users for their time, attention and personal data in the form of TTU tokens.

As it stands, TTU is ranked 229th by market cap, with ninety-six million tokens in circulation, priced at around $0.20 each. The project launched in the summer of 2018, and underwent a huge 600% spike in August before losing it all throughout September.

After hitting a new low of $0.10 on October 4th, the token rebounded with 100% gains which restored its value to the $0.20 range.

Why TaTaTu?

Even though Depp might be past his prime as an A-list marketing coup, there will be many bag holders out there wondering why their crypto project can’t get some of that celebrity marketing hype.

Well, the answer lies in the cynical old adage: ‘It’s not what you know, it’s who you know.’ TaTaTu’s founder Andrea Iervolino is an established film producer who is already working with Depp on an adaptation of a J.M. Coetzee novel titled Waiting for the Barbarians – slated for release next year. As said Iorvelino:

“Johnny has the ability to conceptualize material in a way that few can, and is unburdened of conventional industry formulas that dictate the projects that get made traditionally. As we make strides to embrace disruptiveness, Johnny will be a key collaborator with us and we are tremendously excited to back his visions and instincts on stories to bring to life.”

As for why Depp is getting involved, it could have something to do with $650 million shortfall he recently found himself nursing. The value of the TTU token has almost doubled since Depp’s involvement was announced six days ago.

 

Disclaimer: The author owns bitcoin, Ethereum and other cryptocurrencies. He holds investment positions in the coins, but does not engage in short-term or day-trading.

Featured image courtesy of Shutterstock.

Author:
Greg Thomson is a freelance writer who contributes to leading cryptocurrency and blockchain publications like CCN, Hacked, and others.