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ICO Analysis: Cool Cousin

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Cool Cousin is a traveling recommendation app for busy travelers to use to learn from locals about the best spots at their destination. Instead of having to rely on a stranger’s Yelp review or an out-of-touch travel agent, you just ping your “Cousin”, a like-minded local who’ll give you the inside scoop on the city.

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Cool Cousin began in Tel Aviv, Israel in 2016 but has quickly spread to over 65 cities housing more than 1000 Cousins on their platform. With a successful app already in place, the team is going to incorporate a cryptocurrency, CUZ, this year to improve the app’s processes and foster the growth of the Cool Cousin community.

The Ecosystem

The Cool Cousin ecosystem is split into two separate entities: Company and Community. Transaction fees on the platform are split between these two groups.

The Company is in charge of technical advancement and business development with the goal of supporting the Community. Starting out, the Company sets the guidelines for the Community; however, over time this will shift to Community self-governance.

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The Community basically operates everything within the app. Community members oversee the content and services as well as provide quality control and dispute settlement. While the Company receives their half of the fees directly, Community members receive their half through a Rewards Engine. Eventually, the Community will be completely self-governing.

The Board of Representatives contains both Company and Community members. The goal of the Board is to bridge the two groups together and make sure that their incentives are aligned. Voting power is split 35% to the Company and 65% to the Community.

Community Members

The Community contains several different players who are instrumental in the app’s ecosystem.

As mentioned earlier, Cousins are the backbone of the platform. These locals create guides, answer questions, and provide suggestions for travelers. They also perform governance actions like resolving conflicts, evaluating new Cousins, and reviewing content. As a Cousin, you can additionally provide customized services to travelers for additional payment and Pro-Cousin status.

Users are simply people that use the Cool Cousin app. You get a variety of travel information for free, but you can purchase premium services as well. As an active User, you have the opportunity to become a Contributor and earn CUZ tokens. To do so, you need to do things that improve the app experience: update bad photos, onboard new Users, review recommendations, etc… Once you’ve completed a significant amount of contributions, you become an Editor. With this, you earn additional CUZ by approving/rejecting the content corrections of Contributors.

Finally, Business Owners can manage their review pages on the app and pay to promote their company.

Token

CUZ tokens are the exclusive currency on the Cool Cousin app. A variety of services require you to pay CUZ tokens. These include, but are not limited to:

  • Concierge Services
  • Travel Agent Services
  • Contributions (Tips)
  • Affiliate Link

Community members receive payments from the Community Pool according to the Rewards Engine. The Community Pool is funded with CUZ from transaction fees. The Rewards Engine uses smart contracts to distribute payments to the Contributors according to the quantity and quality of their contributions.

Cool Cousin includes an in-app wallet in which you can easily exchange fiat currency for CUZ and vice versa.

Tokens and Distribution

The CUZ ICO begins in March 2018, although the team hasn’t yet set an exact date. The whitepaper is not entirely clear on how long the ICO will last, but it appears that it’ll conclude after three weeks.

There will be a public pre-sale in which you receive tokens at a discount based on the number that you purchase. The normal exchange rate for the ICO is 1 ETH for 3770 CUZ; however, the pre-sale discounts range from 20% to 50%. Tokens bought during this time also have a vesting period from 3 to 9 months.

The normal public sale also offers bonuses ranging from 5% to 20% depending on when you contribute to the ICO.

The ICO has a hard cap of 17,500 ETH (~$15 million at the time of this writing) and soft cap of 4,500 ETH (~$4 million). You can participate in the ICO by contributing either Bitcoin, Ethereum, or U.S. dollars.

The team will mint 300,000,000 CUZ tokens during the ICO and no more after that. The distribution is as follows:

  • 33% – ICO contributors
  • 25% – Community pool
  • 24% – Future operations
  • 10% – Team
  • 8% – ICO advisors, early supporters, bounty program

Dedicating almost one-quarter of tokens towards future operations seems a little steep considering that a large part of what’s raised is going towards development and half the fees are dedicated to the same thing.

Team

The seventeen-member Cool Cousin team includes some impressive resumes; however, blockchain experience is lacking. Almost the entire founding team previously worked together on the Victory 2015 (V15) campaign, a grassroots political movement in Israel. CEO Itay Nagler co-founded and ran Dtales, a digital agency working with international brands like Nestle and HBO. Gil Azrielant, Cool Cousin CTO, was a team leader in the Israeli Intelligence Corps running cyber research and development.

The advisory board consists of the former head of national sales at Yelp, the director of global growth at Automattic, and the co-founder of Digital Asset Partners.

The Verdict

Cool Cousin is a VC-backed, community-focused travel app that will soon be adding blockchain technology to its platform. The app has some impressive growth numbers:

  • 220% total user growth in the past 6 months
  • 250% growth in the number of Cousins in the past 6 months
  • 310% growth in Cousin-traveler interaction over 6 months
  • Although Cool Cousin has seen some success, the question still looms on whether or not the project needs its own token and ICO.

Risks

  • Limited blockchain experience. No one on the team has other significant blockchain projects under their belt. (-2)
  • Narrow use-case. CUZ tokens have limited value in a niche ecosystem. Unless Cool Cousin expands, there’s a low ceiling to the value that they’ll have. (-2)
  • Misaligned incentive risk. Internal conflict could arise if the Company can’t agree with the Community, harming the growth of the project. (-1)

Growth Potential

  • Established product + growth. Getting a product off the ground with happy users is 90% of the battle. Cool Cousin has already accomplished this. (+5)
  • Large market. The travel industry is worth $2.3 trillion giving Cool Cousin the opportunity to expand their offerings to capture more of this market. (+4)
  • Solid team. Although not the strongest technical team, many of the members are expert marketers with years of success behind them. (+2)

Disposition

Cool Cousin earns a 6 out of 10. Crowdsourcing travel recommendations from locals is a great idea, and clearly, others agree as shown by the growth of the company. However, as an ICO investment, the opportunity seems limited. The data provided by the team doesn’t show how many users are actually paying for premium services, so it’s tough to judge the value of CUZ tokens.

All that said, many predicted that Airbnb would never reach the size that it is now. Travel is more popular than ever and Cool Cousin could find their golden ticket somewhere in the ever-growing industry.

Investment Details

No announcements have been made about the exact date of the ICO, but it’s scheduled to occur in March 2018. Check out the official token sale page for more information.

  • Token Type: Utility
  • Platform: Ethereum
  • Symbol: CUZ
  • Initial Value: 1 ETH = 3,770 CUZ
  • Public Sale: March 2018
  • Minimum Investment: 0.1 ETH
  • Hard Cap: 17,500 ETH
  • Jurisdictions Barred from Participating: China, Singapore, Israel
  • Websitehere
  • Whitepaperhere

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.5 stars on average, based on 17 rated postsAlex Moskov is a writer and entrepreneur with a passion for building and creating awesome things. Alex has experience in music tech startups, digital marketing, and cryptocurrency investing.




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  1. Max Power

    March 7, 2018 at 5:01 pm

    A token just doesn’t seem necessary for this project. That there is no blockchain experience on the team just reinforces my feeling this is a way to turn a regular app into one that uses the blockchain, and so cash in on the popularity of crypto currencies. For that reason, I’m out.

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ICO

ICO Analysis: AIRBLOC

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AIRBLOC is a platform for the analysis and trade of personal data, uniting buyers and companies wishing to obtain information about their customers.

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As a decentralized platform for the exchange of personal data for both people and applications, AIRBLOC is planning to expand the data market to a level where individuals and small applications can participate, which will improve the quality and quantity of data transferred so that all market participants eventually benefit from this exchange.

Users will be able to monetize their own data, while monitoring and controlling transactions. Through the DAuth protocol on AIRBLOC, applications can receive permission from users and sell data on their behalf. In addition, advertisers can easily acquire and access a small amount of data and optimize their marketing campaigns using effective micro-targeting based on a high-quality and diverse set of user data.

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Data Providers are end users, and fully control the use and dissemination of data.

Gatekeepers are a network node; they keep the network from fraudulent activities by checking data and detecting user violations.

Data Collectors are applications that collect data and monetize them on behalf of users. They can collect indirect data using DAuth or collect direct data from users.

Data Refineries analyze data collected from Data Providers and processes them into user-level attributes. The processed data is then added to the user profile so that Data Consumers can filter them according to the specified attributes when creating a new segment.

Data Consumers are advertisers who purchase data for targeted ads using ABL tokens.

The protocol layers are described below:

  • Application Layer: Consists of third-party DApps that use Airbloc, including Airbloc Client, Airbloc DMP, and SDK.
  • API Layer: an interface provided for communication with Airbloc Network and third-party DApps.
  • Service Layer: Airbloc Contract, which includes all the functions of Airbloc Network.
  • Core Layer: This layer is based on the Ethereum platform. It uses the internal subchain network to verify the data and uses the interchain network to link the two block libraries.

The data in the AIRBLOC system go through the seven stages of data processing, involving all five types of stakeholders. User-created data is collected and stored after Gatekeeper checks them. The refinery will refine these data in commercially available Ad data and sell it to consumers.

AIRBLOC has many competitors, including Wibson, Datum, Bitsabout.me, Insights Network, Opiria, Metame and BitClave. However, the whitepaper explains how AIRBLOC differs from these companies.

Token

The total token supply is set at 400 million ABL. The tokens will be mined based on the annual inflation rate of 2.5% with the depreciation rate of -10.9%. The mined tokens will be stored on the AIR rewards pool. Such accumulated rewards will be given to Users and Gatekeepers as rewards. The block reward has a half-life of six years. As a result, more rewards will be given to early stage Network participants.

Nodes need ABL tokens in order to validate the date, and be rewarded in ABL as per usual POS

The token sale metrics are provided below:

In terms of token economics, AIRBLOC offers two types of tokens. One is the AIRBLOC (ABL), and the other is AIRBLOC Reward (AIR). ABL is a transferable ERC20 token and AIR is a non-transferrable token belonging to Users but can later be converted into ABL at a ratio of one-to-one.

While AIR cannot be transferred to others, it could be converted to ABL. However, it is impossible to convert ABL back to AIR.

The ABL token utility is spelled out below:

  • [DATA SOURCE] Data Providers who provide data will be rewarded with ABL tokens.
  • [DATA CLEANSING+VALIDATION] Data Validators are rewarded in ABL tokens for validating and cleansing data (removing unnecessary segments of the data) before the data is registered on-chain.
  • [STORAGE] Data Storage nodes are rewarded in ABL tokens for storing data.
  • [DATA REFINING] Data Refineries analyze data and refine them into insights.
  • [MARKETPLACE] Interactions and transactions on the AIRBLOC Data Marketplace would require the ABL token.

AIR is a reward token for Users that complete productive activities in AIRBLOC, such as:

  • Provide data or contribute to the data reliability mining process.
  • When Gatekeepers maintain AeroNetwork node.
  • Refiners process raw data into valuable data.

Inflation

Actually, I was bothered by the inflation concept, so I dug into inflation and AIR issuance.

inflation will work in two ways:

1) ABL mined by nodes through a POS which requires ABL and is set at 2.5% per annum with 10.9% decrease in yield.
2) Through conversion of AIR, which is also given to user as per their contribution and amount of AIR they have.

To get ABL tokens, you must:

  1. Buy at the exchange
  2. Receive reward from node
  3. Convert from AIR

In this sense, the procedure of AIR issuance is rather important. And for this AIRBLOC introduces a concept of AIR pool.

AIR pool will be a dynamic account, from which rewards will be given as per process described above. What is important is to understand how it is filled in the first place:

  • 10% of total supply of ABL goes to AIR pool to ensure liquidity.
  • It is filled with trading fees, data usage rights fees paid by refineries and penalties for misbehavior.

Thus we see that issue of AIR is an ongoing process. But in order to hinder potential price dumps by AIR holders, conversion of AIR to ABL per hour is limited to 0.1% of AIR generated by the network.

Team

 

Roi Nam is the CEO and co-founder. He also served as CEO of ab180 (parent company) for two years.  He was engaged in web development for 1.5 years, as well as CSO for 1 year.

Wonkyung Lyu is the Dev Team Lead and co-founder. He is also co-founder in ab180.

Hunjae Jung serves as the project’s Back-end Part Lead and co-founder  and was also part of the founding team at ab180. Naeun Kim, Design Team Leader, rounds out the founding team at AIRBLOC.

The broader team is filled with developers and business professionals that are associated with ab180.

The advisory team includes JH Kim, who is also part of the ICON Foundation. He has almost 20 years of experience in the field of security, has experience in developing patented applications, such as the FCI protocol, has the CISA qualification, and is currently the director of Theloop.

Jason Han, who serves General Director of Kakao Blockchain, is also on the advisory team. He has served co-chairman and technical director of FuturePlay Tech VC.

Serial entrepreneur  Sungjae Hwang is also an adviser to the project. He is a partner of Futureplay, the initial high-speed accelerator in South Korea and the CEO of FoundationX. Prior to these companies, he founded several start-ups. He worked as the chief product officer in Fluenty Inc. and AI chatbot startup, which was acquired by Samsung Electronics in 2017.

Louis Jinhwa Kim, who previously served as Director of the Tide Institute Institute of Finance and Delegate of the Republic of Korea to the United Nations Conference on Environment and Development (2012), is also on the team.

Partners include:

  • GS SHOP, a leading online retail platform in Korea.
  • Allbit, a new type of crypto exchange gateway. .
  • FoundationX, one of the growing funds and accelerators of venture capital in Korea.
  • VEAT, which is one of the leading law firms in Korea specializing in startup advisory services.
  • ORANGEFARM, which is focused on incubating promising startups in Korea. ab180, the parent company AIRBLOC, was incubated in ORANGEFARM as early as 2017.
  • SENTIENCE, one of the leading Korean research companies,.
  • Deblock, an accelerator in Korea which is jointly invested by ICON Foundation & Ad4th Insight, a specialized block-chain company.
  • Battle Entertainment, a leading comic platform in Korea, serving more than a million customers.
  • Humanscape, a the leading medical platform for customer relationship management in Korea, which helps hospitals monitor the condition of patients after surgery and provide follow-up services to patients.
  • Rainist, a leading Korean software company which provides recommendations for financial products based on lifestyle patterns.
  • Fysical, the world’s first full-fledged, fully functional, decentralized market for location data.
  • Indorse, a decentralized social network for professionals.

Verdict

A large team with extensive experience in the sector looks solid. The guys were able to attract consultants in areas where there are obvious gaps, as well as partners represented by ICON.

Risks

  • Based on token sale ROI statistic, marketplaces and advertising related projects do not have a good performance in the short term. -1
  • Customer attraction could face challenges. However, to offset this, the platform has developed a proprietary AirBloc Protocol SDK (software development kit) that has already been stress tested by 60 million devices in Korea. The SDK Protocol functions like a layer that can be easily implemented on top of apps, allowing acquisition of customers. -0.5
  • Platform implementation and scaling could face difficulties, as Ethereum is not suitable for this. Therefore, AIRBLOC uses the hybrid-chain architecture that uses Ethereum and ICON. Data validation and the process will be done through Aero Network, which will use ICON. Such a combination seems promising; however, without a working MVP (planned to be in Q3 2018) it is hard to judge on its performance. -1
  • There are ptential regulatory barriers in relation to private data protection laws, although the team looks prepared to handle it. -0.5
  • I do not like the fact that private sale participants get 45%, even though 30% of 45% will be locked for 3 months as their overall part in the token distribution is rather high. -2
  • The project involves a complex inflation model, which involves two tokens. -1

Growth Potential

  • Mother company ab108 is already successful in advertising market analysis in Korea. +2
  • Whitepaper and documentation are pretty good. +1
  • The team is above average with many strong developers. +2
  • A lot of strong partnerships like ICON and GS shop, Coinplug as well as several VCs. +2
  • Token metrics and distribution are in a good range with a hard cap of 20,000 ETH (around $12 million). +2
  • Strong token use case. +1
  • A good growth strategy for user attraction. +1
  • Hype is there (Telegram has 10,000+ members and lots of people are on the whitelist). +2

Disposition

This is definitely a project to look for. The team has all the necessary experience and knowledge for a successful execution. They leverage on their mother company ab108 and numerous partnerships. They have some obstacles in their way, but they have a clear plan how to overcome them. AIRBLOC receives 7 of 10.

Investment Details

  • Type: ERC20 – Utility
  • Symbol: ABL
  • Platform: Hybrid chain structure: Ethereum and ICON
  • Crowdsale: June
  • Minimum Investment: 0.2 ETH
  • Price: 1 ETH = 10,000 ABL
  • Hard Cap: 20,000 ETH
  • Payments Accepted: ETH
  • Restrictions Barred from Participating: USA and China

General details :

Website : https://airbloc.org/#main

Whitepaper : https://docs.google.com/document/d/1JFpgTbp3W76Q45HmefSpLBraZ_XeTHmdtWheYMU0czQ/edit

Telegram : https://t.me/airbloc

Github : https://github.com/airbloc

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.9 stars on average, based on 6 rated postsVladislav Semjonov has a legal and financial background. He has been involved in crypto space since early 2017 in both ICO advising positions in several ICO consultancy firms, and as an ICO analyst for VC. He began contributing for Hacked.com in April 2017.




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ICO Analysis: RedPen

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RedPen is a breakthrough social news and storytelling platform powered by blockchain and artificial intelligence. It combines news and public opinion into one experience to showcase what the internet thinks, feels and says about stories. The RedPen platform transforms online communities and information consumption while highlighting author reputation.

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The company aims to build and empower the global, connected community by making the world’s information collectively understood. Like taking a red pen to the internet, RedPen will allow users to view and contribute to the most transparent, informative and contextual rendition of content and news. RedPen allows you to follow your favorite interests and identify who is talking about a given topic. The platform also intends to highlight the various viewpoints, biases, and how the crowd is feeling.

RedPen’s vision for consuming, sharing, following and discussing content can be organized into impact categories:

Time

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  • Provides more complete information, faster
  • Reduces time discovering your favorite content
  • Re-invests time to gain more knowledge about additional topics

Accountability

  • Clearly displays source attribution
  • Stores and captures opinion
  • Ensures transparency and privacy

Decentralized Control

  • Captures crowdsourced viewpoints
  • Processes distributed observations
  • Allows people to discover and learn at their own pace and depth

Context

  • Summarizes essential story elements
  • Provides rich access to less obvious information
  • Presents a broad public opinion
  • Illuminates and embrace biases

Awareness

  • Feeds people’s curiosity and passion for knowledge
  • Visualizes topics you care about, all in one place
  • Provides a more comprehensive understanding
  • Compares and contrasts across diverse sources

The RedPen system aggregates, analyzes and synthesizes diverse information being written and discussed all in one place—called RedPen Stories. Through a simple user experience, RedPen will identify relevant context, summarize public opinion and highlight author perspectives. Additionally, RedPen Stories intends to encourage people to share, connect and engage in meaningful conversations with their friends and personal networks to cultivate community and storytelling. By leveraging artificial intelligence, creative uses of blockchain, and advanced analytics, RedPen provides individuals with more complete information, faster. Through game-changing formats, dynamic content will be delivered with the necessary and appropriate context to maximize understanding and community. This ensures that the full, verifiable life of information is always available for the world to see.

Token

The RedPen token (RPN) is an ERC20 compatible protocol that will be used to acquire a RedPen Membership. Members will then be able to use RPN to purchase products and services on RedPen such as:

  • Request new content sources and authors to be added to RedPen
  • Eliminate ads
  • Renew RedPen Memberships and receive discounts

RedPen Membership includes the premium benefit of access to RedPen Reputations. Additional benefits include product opinion polls, official beta testing, access to early releases of new features, front of the line resume submissions and RPN token badges. RedPen says it is committed to rewarding users, creators, publishers and innovators in the media space. Five percent of RPN tokens will be distributed as incentives to reward socially responsible users, content creators and partners.

The RedPen ICO is following a unique format with three tiers (private pre-sale, Sale 1 and Sale 2). The private pre-sale is scheduled to begin in Q2 2018 followed by Sale 1 scheduled to begin in Q3 2018 with a price of 1 RPN equivalent to $0.82 USD. Sale 2 is scheduled to occur up to two years later.

The token distribution is as follows:

  • 60% Token Sales (Presale 20% / Sale 1 22% / Sale 2 18%)
  • 15% Team
  • 10% Advisers/Partners
  • 10% Company
  • 5%  Rewards

Team

The RedPen team is comprised of innovators, creators, marketers and engineers with deep technical expertise in data science, machine learning, data mining, natural language processing, mobile development, large-scale distributed platforms and emerging blockchain skills. A few members of the executive team are:

  • Ryan Lewis – Chief Creative Officer and Founder at RedPen. World-renowned producer, musician, music video director, entrepreneur. Four-time Grammy award winner.
  • RJ Smith – CEO, CTO, and Founder at RedPen. Former Technical Director for the U.S. Intelligence Community. Former Engineer for Goodyear. Former Computer Specialist at The White House
  • Peter Grossman – Chief Commercial Officer at RedPen. Former President for Arnold Worldwide. Former EVP, Director of Client Service for JWT. Former Board Member and CEO for QWiPS.

RedPen lists a total of eight advisers with a strong background in blockchain, government and intelligence and online publishing.

Verdict

RedPen has the potential to be an indispensable tool for people who want to understand the complete story about the things they care about and join in the conversations around them. In the current ICO market with multiple blockchain projects all vying for the fastest TPS, the concept behind this ICO is a welcome change. Investors looking for potentially profitable projects under the radar should keep an eye on RedPen.

Risks

  • A lockup or vesting period has become the norm for team tokens, which gives investors the assurance of long-term commitment. There currently isn’t a lockup period or vesting schedule listed for the RedPen team. -1.25
  • Many ICO investors look for projects with starting low market caps to increase the opportunity of high ROI. A $45 million fundraising goal is slightly on the high side for current ICOs. -1.75

Growth Potential

  • An ICO with an MVP is ahead of the game and appeals to investors. In 2017 RedPen developed an initial mobile application and software to detect story similarity and summarize language comparison. By Q4 2018, RedPen will release a mobile app focused on crypto and blockchain topics. +3.5
  • Producer Ryan Lewis and singer/rapper Macklemore are deeply involved in the creation of RedPen and are not simply lending their names as an endorsement. However, having famous people involved will definitely be a major marketing bonus that will attract more attention to the project. +3.5
  • There are all-stars on the advisory team in the areas of business, entertainment and blockchain marketing, which could sway investors to come aboard. +3

Disposition

With their unique and practical concept, star power and all-star advisers, RedPen could be one of the sleepers of 2018 with excellent potential. The ICO receives a 7 out of 10 rating.

Investment Details

  • Symbol: RPN
  • Platform: Ethereum
  • Price: 1 RPN = $0.82 USD
  • Total Supply: 250,000,000 RPN
  • Payments Accepted: ETH, BTC, FIAT
  • Barred From Participation: USA, Canada, Cayman Islands, South Korea, China
  • Fundraising Goal: $45,000,000 USD

For more information regarding Redpen:

Website: https://www.meetredpen.com/
Twitter: https://twitter.com/meetredpen

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.6 stars on average, based on 43 rated postsKent Hamilton - ICO Analyst on Hacked and Founder of CryptoDayTrader.io - ICO Insider Info




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ICO Analysis: Arxum

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ARXUM is a spinoff from a longtime German company, Arend Prozessautomation GmbH, which has established customer relationships with companies such as Audi, BMW, Volkswagen and Continental.

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ARXUM combines software and hardware development competencies with industrial production experience to attach physical machines to the bockchain world. ARXUM will interconnect manufacturers, suppliers and customers in a blockchain-based network. Data will be transferred between users and machines, enabling customized manufacturing for the same price as mass production. ARXUM enables manufacturers to offer customized products for prices at mass production levels and enables everyone to produce their self-created products.

The company uses Ricardian smart contracts to bind all peers into one production order in which quality standards can be defined and respective contractual partners are bound. All participants of the ARXUM platform save money and time through the direct connection between factories and users.

THE ARXUM CONNECTION BOX (ACB)

The ARXUM Connection Box (ACB) is a device invented by an experienced team of engineers and programmers. It connects the physical world of machines to the blockchain. Through the ACB, machines are connected to smart contracts. The ACB can also receive and send payments and initiate production. That way, less manual labor is needed in the production process. ARXUM uses blockchain technology to automatically send production orders. Enormous amounts of money are saved by replacing manual labor with standardized framework contracts.

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THE ARXUM PRODUCTION NETWORK

When the ARXUM Connection Box is linked to production machines, a blockchain-based network is established. This is the ARXUM Production Network. The machines can interact with one another on the network and production orders can be downloaded straight from the blockchain. The network also works as a marketplace where individuals and businesses can interact and produce goods together.

THE ARXUM PRODUCTION PROTOCOL

The ARXUM Production Protocol is what automates the manufacturing processes. It connects businesses, individuals and production machines with one another through smart contracts. It also delivers end-to-end visibility within everything that happens during the production. This includes things like proof of ownership, proof of existence, location and provenance. These features enable Intelligent Production Facilities. Intelligent machines connected directly to the blockchain can exchange information and control one another. This includes machines with crypto-wallets that can pay other machines for actions, so-called M2M payments.

Three main applications are built upon the ARXUM Production Protocol:

  • Marketplace
  • Production Consortium
  • Mass-Customization

Token

The AX ERC20 token will be used to pay service fees and fund smart contract production orders. While other currencies may be used for transaction payments, users will receive a discount by utilizing AX tokens. The AX token will be used for loyalty fees for manufacturers, an access fees for premium membership functions and as rewards for specific network activities.

One unit of AX is worth $0.25 and the market cap is $18.75 million. Eighty percent of the 125 million AX tokens will be available for purchase during the private pre-sale and crowdsale. The crowdsale with have bonus tiers ranging from 5% to 35%. Details can be found in their whitepaper. Unsold tokens will be burned.

The token distribution is as follows:

  • 62% Crowdsale
  • 18% Private Presale
  • 16% Team – 2 Year Vesting
  • 4%  Bounty

ICO proceed allocation:

  • 53% Technology & Software Development
  • 14% Business Development & Operations
  • 20% Marketing, Community & Sales
  • 5%  Security
  • 4%  Legal, Regulation & Compliance
  • 3%  Offices & Miscellaneous Expenses

Team

The ARXUM executive team brings experience in software development, management and business ownership/development. ARXUM’s core team consists of software developers, industrial PLC systems, application programming and blockchain developers. Twelve team members and eight advisers are listed on the ARXUM website including the following:

  • MARKUS JOSTOCK, PhD
    • Founder & Managing Director – ARXUM
    • Head of R&D and Production IT – AREND Prozessautomation GmbH
    • Former Postdoctoral Researcher – University of Luxembourg
  • JENS HARIG, DIPL.- ING.
    • Founder & Managing Director – ARXUM
    • Managing Director – HIC Investitionen und Consulting GmbH
    • Former CEO / CFO – SEVEN PRINCIPLES AG
  • GEORGE SPASOV
    • Blockchain Development – ARXUM
    • Blockchain Developer and Chief Of Delivery – LimeChain
    • Co-Founder and Chief Growth Officer – Swip
    • Former Senior Software Developer – Musala Soft

Advisers include:

  • CHRISTIAN FERRI
    • President and CEO – BlockStar
    • Board Member – Blockchain Compliance Alliance
  • PROF. DR.-ING. WALTER JAKOBY
    • Professor of Automation, Engineering, and Management – Trier University of Applied Sciences
    • Expertise: Management of interdisciplinary Projects, Development of Cyber-Physical-Systems, and Systematic Problem Solving
  • SERGEJ STEIN
    • Co-Founder – DLT Capital GmbH
    • Scientific Assistant – Frankfurt School Blockchain Center

Verdict

ARXUM has the advantage of coming from an existing company with major business connections. This will be a leg up in terms of adoption. If manufacturers are quick to join and utilize ARXUM, they could achieve success and create name recognition ahead of competitors. Also, having an MVP (ARXUM Connection Box) prior to the crowdsale gives investors more confidence over investing in a whitepaper ICO.

Risks

  • The hype factor can’t be denied in the current ICO market. Compared to other ICOs that heavily market themselves to create hype and attract investors, ARXUM currently has relatively low hype and low social media presence. Also, with ARXUM selling 80% of their tokens, they don’t have as high a marketing budget as those who sell less. -1.5
  • While a relatively small amount is being sold in the private pre-sale, there is no lock-up period mentioned on the tokens sold. The pre-sale will almost assuredly have better terms than the public crowdsale. -1.5

Growth Potential

  • While many ICOs come to market with little more than a website and whitepaper, ARXUM is an ICO with an actual MVP. The ARXUM Connection Box is fully developed and ready for use. +4
  • Eighty percent of tokens are available for purchase and the majority of those will be sold in the public crowdsale rather than the private pre-sale. This should definitely appeal to average investors. +3
  • The team, along with five credible advisers, is 12 members strong and brings experience in the necessary fields required to bring the project to success. Their 2 year vesting period also shows dedication and commitment. +4

Disposition

While ARXUM hasn’t been heavily marketed, the project is an excellent fit for the blockchain. Whether more hype is created or not, ARXUM has potential to be a profitable ICO in 2018 with an already working product and 80% of tokens for sale at a reasonable hard cap. Coming from an existing company with established industrial partners will help with implementation and adoption. ARXUM receives a 7 out of 10 rating.

Investment Details

  • Symbol: AX
  • Platform: Ethereum
  • Total Supply: 125M
  • Available for Purchase: 100M (80%)
  • Token Price: $0.25 USD
  • Hard Cap: $18.75M
  • Private Pre-Sale: $5,625,000
  • Crowdsale: $13,125,000
  • Crowdsale Date: TBA
  • Bonus Tiers: ICO Phase 1 – 35%, ICO Phase 2 – 20%, 15%, 10%, 5%

For more information regarding Arxum:

Website: https://arxum.com/
Telegram: https://t.me/arxumforall
Facebook: https://www.facebook.com/ARXUM-224545318086179/
Twitter: https://twitter.com/TheArxum
LinkedIn: https://www.linkedin.com/company/arxum/
Reddit: https://www.reddit.com/user/Arxum_company/
Medium: https://medium.com/arxum
YouTube: https://www.youtube.com/channel/UCk90zCdbms2Ns1EFecsPJlg

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.6 stars on average, based on 43 rated postsKent Hamilton - ICO Analyst on Hacked and Founder of CryptoDayTrader.io - ICO Insider Info




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