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ICO Analysis: Cool Cousin

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Cool Cousin is a traveling recommendation app for busy travelers to use to learn from locals about the best spots at their destination. Instead of having to rely on a stranger’s Yelp review or an out-of-touch travel agent, you just ping your “Cousin”, a like-minded local who’ll give you the inside scoop on the city.

Cool Cousin began in Tel Aviv, Israel in 2016 but has quickly spread to over 65 cities housing more than 1000 Cousins on their platform. With a successful app already in place, the team is going to incorporate a cryptocurrency, CUZ, this year to improve the app’s processes and foster the growth of the Cool Cousin community.

The Ecosystem

The Cool Cousin ecosystem is split into two separate entities: Company and Community. Transaction fees on the platform are split between these two groups.

The Company is in charge of technical advancement and business development with the goal of supporting the Community. Starting out, the Company sets the guidelines for the Community; however, over time this will shift to Community self-governance.

The Community basically operates everything within the app. Community members oversee the content and services as well as provide quality control and dispute settlement. While the Company receives their half of the fees directly, Community members receive their half through a Rewards Engine. Eventually, the Community will be completely self-governing.

The Board of Representatives contains both Company and Community members. The goal of the Board is to bridge the two groups together and make sure that their incentives are aligned. Voting power is split 35% to the Company and 65% to the Community.

Community Members

The Community contains several different players who are instrumental in the app’s ecosystem.

As mentioned earlier, Cousins are the backbone of the platform. These locals create guides, answer questions, and provide suggestions for travelers. They also perform governance actions like resolving conflicts, evaluating new Cousins, and reviewing content. As a Cousin, you can additionally provide customized services to travelers for additional payment and Pro-Cousin status.

Users are simply people that use the Cool Cousin app. You get a variety of travel information for free, but you can purchase premium services as well. As an active User, you have the opportunity to become a Contributor and earn CUZ tokens. To do so, you need to do things that improve the app experience: update bad photos, onboard new Users, review recommendations, etc… Once you’ve completed a significant amount of contributions, you become an Editor. With this, you earn additional CUZ by approving/rejecting the content corrections of Contributors.

Finally, Business Owners can manage their review pages on the app and pay to promote their company.

Token

CUZ tokens are the exclusive currency on the Cool Cousin app. A variety of services require you to pay CUZ tokens. These include, but are not limited to:

  • Concierge Services
  • Travel Agent Services
  • Contributions (Tips)
  • Affiliate Link

Community members receive payments from the Community Pool according to the Rewards Engine. The Community Pool is funded with CUZ from transaction fees. The Rewards Engine uses smart contracts to distribute payments to the Contributors according to the quantity and quality of their contributions.

Cool Cousin includes an in-app wallet in which you can easily exchange fiat currency for CUZ and vice versa.

Tokens and Distribution

The CUZ ICO begins in March 2018, although the team hasn’t yet set an exact date. The whitepaper is not entirely clear on how long the ICO will last, but it appears that it’ll conclude after three weeks.

There will be a public pre-sale in which you receive tokens at a discount based on the number that you purchase. The normal exchange rate for the ICO is 1 ETH for 3770 CUZ; however, the pre-sale discounts range from 20% to 50%. Tokens bought during this time also have a vesting period from 3 to 9 months.

The normal public sale also offers bonuses ranging from 5% to 20% depending on when you contribute to the ICO.

The ICO has a hard cap of 17,500 ETH (~$15 million at the time of this writing) and soft cap of 4,500 ETH (~$4 million). You can participate in the ICO by contributing either Bitcoin, Ethereum, or U.S. dollars.

The team will mint 300,000,000 CUZ tokens during the ICO and no more after that. The distribution is as follows:

  • 33% – ICO contributors
  • 25% – Community pool
  • 24% – Future operations
  • 10% – Team
  • 8% – ICO advisors, early supporters, bounty program

Dedicating almost one-quarter of tokens towards future operations seems a little steep considering that a large part of what’s raised is going towards development and half the fees are dedicated to the same thing.

Team

The seventeen-member Cool Cousin team includes some impressive resumes; however, blockchain experience is lacking. Almost the entire founding team previously worked together on the Victory 2015 (V15) campaign, a grassroots political movement in Israel. CEO Itay Nagler co-founded and ran Dtales, a digital agency working with international brands like Nestle and HBO. Gil Azrielant, Cool Cousin CTO, was a team leader in the Israeli Intelligence Corps running cyber research and development.

The advisory board consists of the former head of national sales at Yelp, the director of global growth at Automattic, and the co-founder of Digital Asset Partners.

The Verdict

Cool Cousin is a VC-backed, community-focused travel app that will soon be adding blockchain technology to its platform. The app has some impressive growth numbers:

  • 220% total user growth in the past 6 months
  • 250% growth in the number of Cousins in the past 6 months
  • 310% growth in Cousin-traveler interaction over 6 months
  • Although Cool Cousin has seen some success, the question still looms on whether or not the project needs its own token and ICO.

Risks

  • Limited blockchain experience. No one on the team has other significant blockchain projects under their belt. (-2)
  • Narrow use-case. CUZ tokens have limited value in a niche ecosystem. Unless Cool Cousin expands, there’s a low ceiling to the value that they’ll have. (-2)
  • Misaligned incentive risk. Internal conflict could arise if the Company can’t agree with the Community, harming the growth of the project. (-1)

Growth Potential

  • Established product + growth. Getting a product off the ground with happy users is 90% of the battle. Cool Cousin has already accomplished this. (+5)
  • Large market. The travel industry is worth $2.3 trillion giving Cool Cousin the opportunity to expand their offerings to capture more of this market. (+4)
  • Solid team. Although not the strongest technical team, many of the members are expert marketers with years of success behind them. (+2)

Disposition

Cool Cousin earns a 6 out of 10. Crowdsourcing travel recommendations from locals is a great idea, and clearly, others agree as shown by the growth of the company. However, as an ICO investment, the opportunity seems limited. The data provided by the team doesn’t show how many users are actually paying for premium services, so it’s tough to judge the value of CUZ tokens.

All that said, many predicted that Airbnb would never reach the size that it is now. Travel is more popular than ever and Cool Cousin could find their golden ticket somewhere in the ever-growing industry.

Investment Details

No announcements have been made about the exact date of the ICO, but it’s scheduled to occur in March 2018. Check out the official token sale page for more information.

  • Token Type: Utility
  • Platform: Ethereum
  • Symbol: CUZ
  • Initial Value: 1 ETH = 3,770 CUZ
  • Public Sale: March 2018
  • Minimum Investment: 0.1 ETH
  • Hard Cap: 17,500 ETH
  • Jurisdictions Barred from Participating: China, Singapore, Israel
  • Websitehere
  • Whitepaperhere

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.6 stars on average, based on 18 rated postsAlex Moskov is a writer and entrepreneur with a passion for building and creating awesome things. Alex has experience in music tech startups, digital marketing, and cryptocurrency investing.




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  1. Max Power

    March 7, 2018 at 5:01 pm

    A token just doesn’t seem necessary for this project. That there is no blockchain experience on the team just reinforces my feeling this is a way to turn a regular app into one that uses the blockchain, and so cash in on the popularity of crypto currencies. For that reason, I’m out.

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ICO Analysis: HiNounou

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Studies conducted by the United Nations estimate that the number of people over 60 will be doubled by 2050 and it is reasonably expected that this will give rise to important social and economic changes. Yet it is at best arguable that the current ways of senior care and standard insurance policies are ready for such an impactful occurrence. The present approach of curing elders only after a medical condition occurs, not preventing them in the first place is another crucial problem for senior healthcare which is in need of an immediate solution. HiNounou takes this first step by proposing a solution based on artificial intelligence and healthcare technologies.

HiNounou provides three key products to increase seniors’ life quality and health at home:

  • The Home Wellness Kit: The kit contains a DNA genome testing kit, a senior-friendly smartphone, a blood pressure monitor, a fingertip oximeter and a connected scale. By using this kit, seniors’ health will be monitored and shared with acquaintances they choose in real time. This will give seniors a chance to identify and prevent diseases and medical conditions before it is too late while providing advice to improve their lifestyles. Insurance companies will have more accurate information on the person’s health which should enable them to build customized insurance policies. The team is currently also working on a Companion Robot.
  • Dedicated underwriting insurance and teleconsultation hotline: PingAn, a Chinese insurance company, will provide such insurance policies to seniors and AXA will have a consultation hotline available 24/7.
  • Nounou Tokens: Seniors will be incentivized to improve their health and life quality by token rewards.

Although the project already has tangible products such as the Home Wellness Kit with many items, since the target audience is seniors and their acquaintances, the non-speculative demand should not be expected to soar. The ICO investor should note also that platforms with non-stable reward tokens historically tend not to yield a high return on investment, though the project seems both in goals and the structure quite similar to WaBi, a project which provided over a hundred times profit at it’s all times high.

Token

Nounou tokens will be used to reward seniors who improve their lifestyle and health, tracked by several tools such as the Home Wellness Kit. These points can be redeemed with their partners’ marketplaces including but not restricted to AXA and WaBi.

The initial total supply of Nounou tokens is 200,000,000 tokens with the following token distribution:

  1. 60% token sale
  2. 20% consumer marketing
  3. 10% company reserve
  4. 10% team

No information is made public on how the team is planning to use the token sale proceeds as of September 22nd.

Team

CEO Charles Bark: Bark has been working on IoT Robotics for more than five years, aiming to improve elderly care. He is also a Ph.D. candidate at Université de Technologie de Belfort-Montbéliard.

Advisors

Frank Desvignes: Desvignes is the founder and the CEO of AXA Lab Asia, an insurance company.

Laetitia Daufenbach: Daufenbach has been working at Sodexo since 2006 and is the current head of strategic planning and projects at Global Seniors division.

Alexander Busarov: Prior to co-founding WaLiMai and then WaBi, Busarov was a consultant at McKinsey & Company.

Yaroslav Belinskiy: Belinskiy is the co-founder at WaLiMai and WaBi.

Anne Queneday: Queneday is a partner at Baker McKenzie China, a multinational law firm.

Partners

AXA: AXA, one of the world’s biggest insurance companies, enables seniors to have a hotline and teleconsultation service they can reach whenever they would like to.

PingAn: Thanks to the partnership with PingAn, seniors using HiNounou will have access to dedicated, no underwriting insurances.

Verdict

Below is a breakdown of the risks and growth potential of HiNounou.

Risks

  • Projects with non-stable reward tokens historically tend not to yield good returns on investment. (-1.5)
  • Although the team is looking to expand its reach in the near future, at the moment the project is available only in a few countries and the target audience is quite narrow. (-2.5)

Growth Potential

  • Thanks to its great advisors and partnerships, it should not be hard to break into the Chinese market. (+4)
  • Tangible products such as Home Wellness Kits are already available. (+4)

Disposition

As the senior population is expected to double by 2050, senior health care and insurance will get more and more important in the future.By proposing three key products which of that Home Wellness Kits are the most crucial, HiNounou aims to monitor and improve seniors’ health and lifestyle while incentivizing them with token rewards. The project has made quite good progress as these products already have hit the market and the non-speculative target audience, specifically seniors and their acquaintances, is extremely narrow. This usually implies a low buying pressure, yet the potential investor should note that partnerships with WaBi, AXA, and PingAn should make it easy to break into the Chinese market and the team is already looking to expand its reach. HiNounou receives a 4/10.

Investment Details

  • Type: ERC20 – Utility
  • Symbol: Unspecified
  • Platform: Ethereum
  • Crowdsale: Unspecified
  • Minimum Investment: Unspecified
  • Price: $0.10
  • Hard Cap: $10,000,000
  • Payments Accepted: ETH, BTC
  • Restricted from Participating: China, United States

For More Information

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO

ICO Analysis: Magnachain

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It has become more and more apparent that mainstream blockchains cannot meet crowds’ demands as their average transaction speed per unit time is truly low. Currently, neither of the biggest two blockchains, namely Bitcoin and Ethereum, are able to process more than twenty transactions per second on average. In order to make higher transaction speeds possible, a horde of blockchain projects have emerged, aiming to fix cryptocurrencies’ perhaps most important problem.

MagnaChain is a public blockchain written from scratch which aims to reach 100,000 transactions per second by the end of 2018. As of September 22nd, the website states that the latest test-net result is 13,313 transactions/second which is truly impressive. Yet the absence of a GitHub page is truly concerning as investors have no chance to directly verify this claim. On the other hand, it should be noted that according to the roadmap the project will become open-source in the third quarter of 2018, possibly before the token sale takes place.

The most crucial element of the MagnaChain blockchain is arguably a consensus protocol called VH-PoS. Thanks to VH-PoS mining will become much easier, fairer and cheaper, solving Bitcoin’s and Ethereum’s problem of high energy consumption which is required to run the network. This enables the blockchain to have sidechains as well, which help increase transaction speeds. It should be noted also that developers will be able to use Lua, a popular programming language.

If the team is able to meet their deadlines, 2018 should be a truly a good year for MagnaChain as the main-net is planned to be launched with 100,000 TPS before the year ends. Yet the lack of an extended plan for the following years might create selling pressure.

As the team is highly experienced in game development since many team members have worked for the world’s biggest video game companies such as 2K Games, Codemasters, and Electronic Arts, MagnaChain will primarily focus on the video game industry. The use of sidechains creates an opportunity to game developers to use MGC tokens in games they have developed. Yet this is not to say that it is not possible to implement the proposed solutions to other businesses as well.

Token

MGC tokens will be used to process transactions taking place in the network. In return for their effort to validate these transactions, miners will be rewarded by these tokens. It will be possible for dApp developers to use MGC tokens for facilitating in-game transactions. So, we can say that MGC is quite akin to “gas” as in Ethereum.

No more than a total of 4 billion MGC tokens will be ever minted. 1.2 billion tokens will be minted as mining rewards in the future and 2.6 billion tokens will be pre-mined to be distributed after the sale.

The total pre-mined supply of MGC is 2,600,000,000 tokens with the following token distribution:

  • 15% marketing
  • 30% token sale
  • 20% reserves
  • 20% team and advisors
  • 15% developer/incentive programs

Any unsold token will be burned. 25% of tokens allocated to the team will be released every six months. One-fifth of tokens allocated to advisors will not be locked up and one-fifth will be released every four and half months.

The team is planning to use the token sale proceeds as follows.

  • 39% research & development
  • 39% developer funds & incentives
  • 8% overhead & general admin
  • 8% brand marketing
  • 6% legal & professional

Team

CEO Hal Bame: Bame held several management positions at reputable video games companies such as Codemasters and Sony Computer Entertainment.

CMO Peiji Guo: Guo has worked as a senior manager at Blizzard and 2K Games.

Nizam Ismail: Ismail was the head of compliance at Morgan Stanley and Lehman Brothers.

Kejun Zheng: Zheng, a senior software architect at MagnaChain, has worked for Accenture China and Amdocs.

Advisors

Alex Nagayama: Nagayama has worked for Canon, Apple, Electronic Arts, and Activision.

Partners

Unreal Engine 4: Unreal Engine 4 is a collection of tools for game developers. The integration of MagnaChain toolset will enable game developers to use blockchain game development solutions.

Investors

Draper Dragon: A renowned venture capital company.

Verdict

Below is a breakdown of the risks and growth potential of MagnaChain.

Risks

  • The absence of a GitHub page is an important concern for the skeptic ICO investor. (-2)
  • The competition with many blockchain projects aiming to have high throughput. (-2)
  • Token metrics for the public sale is not released as of September 22nd, making it hard to evaluate any potential return on investment at the moment. (-1)

Growth Potential

  • The team highly experiences in game development. (+3)
  • The latest test-run result is over 13,000 transactions per second. (+2)
  • Many important milestones just after the sale ends should create high buying pressure. (+3)

Disposition

Low transaction speeds are one of the most crucial problems which Bitcoin and Ethereum face at the moment and so many blockchain projects are taking a shot to solve this problem. By the use of a consensus protocol named VH-Pos and sidechains, MagnaChain is aiming to increase a TPS over 13,000 as the latest test-net results show to 100,000 by the end of the year. As many team members have obtained immense experience in the video game industry prior to joining MagnaChain, the first application for the project is decided to be game development. The presence of so many projects with similar goals might be a concern for the ICO investor, yet this great team and the existence of a test-net released prior to the token sale is a definitive good sign for any return on investment. Still, the skeptic investor should note that as of the time of writing no GitHub link is made public, which makes it hard to verify TPS claims. MagnaChain receives a 3/10.

Investment Details

  • Type: ERC20 – Utility
  • Symbol: MGC
  • Platform: Ethereum
  • Crowdsale: Unspecified
  • Minimum Investment: Unspecified
  • Price: Unspecified
  • Hard Cap: $20,000,000
  • Payments Accepted: Ethereum
  • Restricted from Participating: Unspecified

For More Information

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO

ICO Analysis: BitCanna

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The cannabis and crypto industries share many similar qualities. Both are practically brand new, both are extremely controversial, both shine with the potential to change the world, and both are consistently being held down by “The Man.” As banks, credit card companies, and PayPal all continue to deny working with Bitcoin and Cannabis, new ICO BitCanna has come up with a solution for the Cannabis industry. Use crypto to bypass the bank, and use their own distributed ledger to track all the products from seed to sale to help legitimize the industry

“At BitCanna, we are looking to change the way cannabis does business. For too long have things been in a grey area, both retailers and users acting with uncertainty. BitCanna changes this, offering an easy way to establish trust back into the market and give regulators an avenue to regulate”

Starting in Europe, BitCanna will provide a decentralized payment network, with masternodes and POS rewards, for the legal cannabis industry. Customers can use BCNA tokens to make instant purchases in online and brick & mortar dispensaries.

BitCanna will be created in 3 phases, taking around 3 years.

Phase 1: Global Payment Solution (Q1 2017 – Q4 2019)

  • Create a decentralized payment network for the cannabis industry. The main goal is to provide an alternative, cost-efficient payment solution besides cash, for unbanked businesses.
  •  The mainnet will go live directly after the ICO’s time limit is reached, July 1st 2019.
  • Mobile wallet, instant transactions. Payment runs directly from customer to merchants, no middlemen.
  • Compliance with local regulations.  Blockchain ledger allows for true transparency for govt and financial inspections/regulations

Phase 2:  Supply Chain (Q1 2020- Q4 2020)

  • Integrate mainnet with the supply chain layer.
  • Track and trace monitoring functionalities for the entire supply chain of cannabis.
  • Distributed ledger will provide all users with a clear insight into the production, transportation, and financial aspects. This will benefit producers, distributors, shippers, government agencies, and consumers.

Phase 3: Trust and Reputation (Q1 2021 – Q2 2021)

  • A trust and reputation layer will be integrated into the blockchain.
  • All Sorts of apps will be developed to incentivize the network, improve business efficiency and transparency, and enhance customer experience.
  • Business analytical tools, inventory management, loyalty programs.
  • Secure identity platform.
  • Shop and product review and rating system.

What it looks like, 5 layers to the tech.

Token

BCNA token will be used for all transactions on the blockchain. It will be a POS coin with masternodes.

In order to allow for almost instant transactions, they will have 60-second block times. Block reward distribution will be 50% Masternodes, 40% Proof of Stake and 10% Project proposals.

The token will inflate by 10%, decreasing over time until it hits 0%, at which time the system will slowly transition into a transaction-fee-only model.

Distribution:

  • 60% Crowdsale
  • 15% Team/Advisors
  • 15% Future business dev and market expansion
  • 10% Marketing Campaign

Use of Funds:

  • 40% Product Development
  • 30% Marketing
  • 20% Unexpected operational costs
  • 5% Legal
  • 5% Reserved for unexpected costs.

Team

This is one of the largest teams reviewed. There are 19 members listed in the whitepaper, most from the Netherlands, but then they have 13 blockchain engineer/developers living in Ukraine.

Boy Ramsaha i- Founder. Popular guy in the Euro Cannabis culture. Organized several international fairs around the world. 1991, founded High Life and Soft Secrets, 2 popular Cannabis magazines. Founder of Royal Queen Seeds, one of the biggest cannabis seed banks in the world, with 7 brand stores. Also owns a CBD lab in Switzerland. Has over “250 people on the payroll” of his different companies.

Jan Scheele – CEO. Has spent 7 years as Partner/Director at Strabico, an event services company with 2-10 employees, in Amsterdam. 17 years as Director at Caesus, a web development site with 11-50 employees. TedTalk Netherlands host.

Jack Janssen – CFO.  Current Business Controller at 4 different companies. Royal Queen Seeds, cannabis seed/oil producing company. Yuqo (30 employees), Cibdol AG (8 employees), and International Blockchain Solutions (parent company of BitCanna?)

Paulo Ramos (CTO), Is the leader of the development team.

Four law advisors round out the team.

There isn’t too much hype around this yet, but it’s still very early. They have a lot of business and media partnerships

Verdict

In order to get this project running, the team decided to create a network of allies/partners called BitCanna Alliance.

BitCanna Alliance is a strategic initiative formed by leaders in the European cannabis industry. It’s currently made up of some of the most prominent seed banks and cannabis dispensary firms in Europe, serving more than 10 million unique visitors every month. There are over 20 businesses already signed on including some big players; Cibdol (a leading online CBD shop),  Zamnesia (biggest online smart and seed shop in Europe), and Royal Queen Seeds (one of the biggest global seed brands.)

Risks

  • The 20 team members listed in their whitepaper lack blockchain experience. However, supposedly they have a team of 13 senior developers working constantly on the project in Ukraine. “They choose to remain anonymous for their own respective reasons.” -1
  • There’s going to be a 10% inflation rate, which will over time work its way down to 0%, but is simply too much. -2
  • It won’t be fully developed until Q2 2021. If the token price crashes, which it just might because of 10% inflation, they will run out of funds. -1.5
  • If Cannabis gets legalized throughout the entire EU, this coin could lose its purpose. -1
  • No MVP, and their GitHub is not very active at all. -1
  • As you can see below, it isn’t exactly hard to get into the BitCanna Alliance. And it comes with only benefits to any business that signs up. It’s not like a binding long-term commitment or anything. -1

Growth Potential

  • The BitCanna alliance is impressive. Denmark’s Leading Online Grow Shop, leading euro CBD shop, etc.. +3
  • Huge, exploding billion dollar industry, and everyone wants a piece. +4
  • To protect the privacy of consumers, they will develop BitCanna ID where once your id is established, it will be encrypted and hashed, giving customers and sellers identity without having to give out any personal info. +2
  • The BitCanna Alliance are currently in Europe. The goal is to expand to the US market and even worldwide once a solid foundation has been built. +2
  • Passive income: Masternodes and proof of stake offer large rewards, starting out at 10% inflation.+2
  • They are being advised by 4 separate lawyers. +1

Disposition

The cannabis blockchain competition is not very tough yet. If BitCanna has a successful ICO and mainnet launch, they will probably be the best canna crypto on the market. However, the 30% discount for getting in 8 months early is most definitely not worth the risk. If interested, check on them sometime June 2019. 5.5/10

Investment Details

All unsold tokens will be burned

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.1 stars on average, based on 24 rated postsJoshua Larson is also known as the "Bullshit Man" for his ability to spot it a mile away. Avid ICO researcher and contributor. Former professional poker player/backer. Spent 10 years analyzing hand history, stats, and player data. Discovered blockchain in late 2016, and never looked back. He now uses his analysis skills to investigate ICOs full time. What a perfect match, because in today's crazy world of ICOs, information, passion, and diligence = dollar bills!




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