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ICO Analysis: UnikoinGold



UnikoinGold is offering a decentralized eSports betting and utility token that is powered by the Ethereum blockchain.

UnikoinGold opened its crowdsale to the public on September 23rd. The Mark Cuban-backed eSports betting token is backed by VCs with founders with veteran tech backgrounds.

The Unikoin Gold presale closed the day before it’s public crowdsale with $21 million raised from Mark Cuban, Blockchain Capital, Pantera Capital, CoinCircle, and more.

Unikrn aims to build a seamless and secure wagering platform around the rapidly growing community of esports users. The white paper states: “We aim for UnikoinGold to become a standard token for the esports and gaming ecosystem, an ecosystem backed by Unikrn – a company that holds integrity and complying with legislation in high regard.” UnikoinGold will be accessible around the globe and helps users earn money, prizes, hardware, and exclusive features.

Unikrn intends to expand beyond Australia and the UK for Unikoin betting. The team assumes that upgrading to an Ethereum-based utility token will increase utility and usage for its users.

UnikoinGold is currently targeting $100 million in its token sale.


Unikoin is owned by Unikrn’s wholly-owned subsidiary Unikrn Bermuda Ltd.

There are a few meaty points concerning the team around UnikoinGold, so let’s jump in.

An important distinction to make about UnikoinGold is that unlike the many token sales launched by inexperienced startups with no existing product and vague concept of future revenue, Unikrn is already a leader in its respective industry of eSports. It has already seen significant user growth and product adoption.

Unikrn, established in November 2014, is currently the only eSports bookmaker that is fully regulated and licensed. It also has ties to Tabcorp, Australia’s largest betting company.

Unikrn’s CEO is Rahul Sood, who created the first incubation fund for startups at Microsoft prior to Unikrn, and also launched Microsoft ventures. Sood’s experience as a serial entrepreneur span 18 years, including luxury and gaming computer manufacturer Voodoo (acquired by Hewlett-Packard). Sood has a substantial background in entertainment and video gaming, and currently is on the board of one of the largest gaming companies in the world, Razer. He is also an active advisor and early investor in Vrvana, a Montreal-based leading Mixed Reality hardware company.

The rest of the Unikoin team is stacked with accomplished members taking on roles in marketing, tech advisory, and legal. The team largely consists of people with deep experiences in startups, cryptocurrency, marketing, accounting, growth, betting, and growth.

It’s important to note the type of investors who have already invested into UniKoin.

In 2015, Unikrn raised $10 million dollars in venture capital from a seasoned panel of investors including Mark Cuban, Ashton Kutcher, Guy O’Seary, Shari Redstone, Elisabeth Murdoch, Tabcorp, Indicator ventures, and Hyperspeed ventures. Many of these investors including Mark Cuban joined in on the Unikoin ICO, putting together $21 million for the ICO before the public crowdsale.

Unikrn’s board of advisers include Anthony Di lorio, one of the co-founders of Ethereum and JAXX Wallet CEO Anthony Di lorio.

Unikrn also partnered with CoinCircle, a company that provides end-to-end token solution, to help design, engineer, and sell the UnikoinGold token.

The Opportunity

In order to better understand some of the potential of UnikoinGold and other eSports cryptocurrencies, we have to look at the eSports industry at large.

The eSports economy is expected to grow to $696 million in 2017, with year-on-year growth of 41.3%. Brands are estimated to spend a total of $517 million, broken down in the following order:

  • $155 million on advertising
  • $266 million on sponsorship
  • $95 million on media rights

Additionally, consumers are expected to spend about $64 million on tickets and merchandise in 2017. $116 million has also been invested into the eSports world by game publishers via partnership deals.

Brand investment is also expected to double by 2020, which would value the total market at $1.5 billion.

It’s important to note that the above value of the industry doesn’t even reflect the betting market around eSports. Traditional sports markets don’t include betting or sponsorship from betting companies since the two industries are separate from one another. Sports betting is largely a much bigger business than that of sports media rights, consumer revenues, and sports media rights put together. For example, NFL, the most commercial league in the world, generated around $13 billion in 2016, but the surrounding fantasy leagues and betting made upwards of $50 billion.

Betting in eSports is one of the most talked about topics in the real-money gaming world. Betting companies see eSports as an enormous opportunity due to the massive and rapidly growing user base and a much larger variety of potential games to bet on. There are even claims that the eSports betting market could be bigger than the current eSports economy itself.

The global eSports audience is expected to hit 385 million in 2017 with about an even split of viewers (191 million enthusiasts, 194 million occasional viewers). Enthusiasts are expected to grow to 286 million by 2020.

The Catch

Initially, the Unikrn site only allowed fans in the UK, Ireland, and Australia to make bets as high as $250. Unikrn wasn’t able to function in the United States because this type of online gambling isn’t legal. To move around this, Unikrn introduced a virtual currency specific to Unikrn called “Unikoins”.

Unikoins could be used to enter raffles and win prizes such as gaming PCs and other items. However, they couldn’t be redeemed for money.

Unikrn aims to use UnikoinGold to not only allow users to place bets, but to help its users host tournaments and have access to premium features.

The goal of UnikoinGold is to help Unikrn’s users to legally and fully engage in the live betting aspects of its platform via cryptocurrency.

The benefits of being a holder of UnikoinGold are, in my humble opinion, extremely limited. Some of the most notable features are:

  1. The opportunity to purchase additional raffle tickets for prizes using UnikoinGold
  2. The opportunity to bet on skill and spectator eSport products.

Chances are if you’re not into eSports, eSports betting, or have never used the Unikrn platform, you read that last part and thought “Ok…so what?” That’s exactly the point that I’m trying to make. What use case does Unikoin Gold have other than being on the Unikrn platform?


The ICO price is around $.50 cents based on their ICO cap rate of $100m. Only 20% of the 1 billion total tokens being offered in the ICO.

The current token distribution is as follows:

  • 5% Unikrn Betting Reserve
  • 10% Team Pool Token Distribution
  • 25% Marketing & Partnerships
  • 20% Token Sale
  • 10% Development & Contractors
  • 20% Company Cold Storage

The Verdict

Before we get into the verdict, I want you to understand that when I write these analyses, I try to give you an “angel and devil” on the shoulder approach. This isn’t financial advice, but rather information to equip you to make a decision on your own.

That being said, I see some potential in UnikoinGold, but a lot of red flags.


  1. A big red flag I see is that only 20% of the tokens are going to be on sale. No matter how good an ICO is, whoever owns 80% of the tokens can manipulate the price at ease. -4
  2. In the whitepaper, one of the statements stood out to me. “The proposed ERC20 token, UnikoinGold, will give alternative methods of possibly turning over their winnings on the Unikrn platform.” Keyword: possibly. While the UnikoinGold team is stacked with experienced lawyers, the absence of certainty revolving around perhaps the most critical component of UnikoinGold is unnerving. -.5
  3. Something worth noting is that $21 million (about ⅕) of the ICO went to investors and venture capital firms. It wouldn’t be a far-reaching assumption to say that these VCs and celebrity investors got way better terms than any investor in the public ICO would. -.5
  4. In order for UnikoinGold to have any real tremendous value, the Unikrn site needs to grow its user-base at an exponential rate. I believe they have a good team in place to do so, but they have their work cut out for them. -1
  5. The concept just isn’t unique enough to justify massive growth. There are already a couple of different ICO eSport betting sites, as well as eSport cryptocurrency sites. There’s even an extremely similar eSport betting coin opening its ICO in a few days. -1
  6. The CEO stated that UnikoinGold is meant to be a stable currency for Unikrn users, and not for investors. -2


  • A very substantial chunk of the UnikoinGold tokens, about ¼, is to be devoted to marketing and partnerships. If there’s something the majority of ICOs lack, it’s the ability to get users other than speculative investors. The Unikrn CEO stated that they are not looking for speculators, rather people who actually use the platform. I’m assuming the marketing team will reflect this in their strategies. +2
  • UnikoinGold is linked to Unikrn, which already has proven success and a dominant team and set of advisors that could take UnikoinGold far. Additionally, the arsenal of investors in both Unikrn and UnikoinGold’s ICO thus far have experience in growth-focused companies. +3
  • It’s hard to dispute the numbers of how fast eSports is growing. By already being a leader in the industry, Unikrn is a pretty good position for capitalizing on future growth. +3
  • UnikoinGold is VC-backed. There are two sides to every coin (pardon the pun). None of the investors behind UnikoinGold strike me as eSports evangelists willing to sacrifice a profit for the sake of eSports betting. This creates an antagonistic relationship between the Unikrn team’s desire to create a stable currency for its players, and their investors’ desires to profitably exit from their ICO investment.  +2
  • The ICO has star power. You rarely see an ICO with celebrity investors such as Ashton Kutcher and Mark Cuban, as well as several VC firms. The ICO world is filled with so much anonymous and unknown instability that having credible and popular investors such as one of the main guys from Shark Tank can be a very enticing signal. +2


We land at a loaded +3 of 10 for UniKoinGold.

The UnikoinGold ICO is unlike the majority of ICOs.

It’s not its own company (UnikoinGold), yet a piece in the puzzle for a larger company (Unikrn). This can be interpreted as advantageous or disadvantageous for investors. Since the coin will be tied to a company dominating its industry with a functional product, one can hope that it will be a success as well. However, since only 20% of the coins will be on the market, the price can be easily manipulated to suit the needs of Unikrn, which is likely will be.

Again, you are ultimately responsible for your investment decisions. I think it’s easy for the average investor to get swept up in the mix of ICOmania, the eSports figures reflecting massive growth, and UnikoinGold’s star-studded investors and accomplished team.

Ultimately, I think the shadow cast by the red flags points can’t be overlooked.

  1. Only 20% of tokens are available to the public.
  2. The UnikoinGold use case just isn’t anything impressive for anyone not using the Unikrn platform.
  3. UnikoinGold is simply just a feature for a company. If you’re looking at it as an investment opportunity, realize that this is kind of like putting your money on Snapchat’s dancing hotdog filter if it was a cryptocurrency.
  4. The CEO literally said UnikoinGold is not for investors.
    1. In a YouTube AMA, Rahul Sood stated “We have to be super clear with people that buying a token is not an investment. Buying a token is buying a product that were selling that can be used on the Unikrn platform. People should not be looking at this as an investment. If they are looking at this as an investment, they’re making a mistake. Tokens are not investments. You’re not getting equity. You’re not getting voting rights. There many or may not be volatility. It’s important for us to make the tokens stable and justify the value over time. People who are using it are going to be betting with it. If they bet with it, they want to know that when they bet and win, they can cash out. They want to feel comfortable that there is stable value there. It’s important to maintain stability. We are not interested in the idea of speculators coming on to pump it up and bring it down.

Investment Details

To see more details on the ongoing ICO pre-sale (28 days left), go to

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.6 stars on average, based on 18 rated postsAlex Moskov is a writer and entrepreneur with a passion for building and creating awesome things. Alex has experience in music tech startups, digital marketing, and cryptocurrency investing.

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  1. motboy

    September 24, 2017 at 8:18 pm

    Just wanted to say thanks Alex. Think you do a great job, objectively as possible, presenting the pros and cons.

    If it was your money – and I get these are not apples vs apples – but would you go here or Bitdice?

    • Alex Moskov

      September 24, 2017 at 10:44 pm

      Thanks, I appreciate the feedback!

      Personally, neither really present too compelling of an opportunity for me. If I had to choose between those two, I would go with UnikoinGold. I’m interested to see where the team takes it.

  2. hoodun

    September 24, 2017 at 10:37 pm

    Thanks, this reassured my decision to pass on this one.

  3. motboy

    September 24, 2017 at 11:36 pm

    Not sure that’s what Alex is saying. Ultimately it’s the team that will make these ICOs turn into something of substance and this has too many of note to ignore.

    I watch with interest.

  4. motboy

    September 24, 2017 at 11:54 pm

    Alex just out of interest, and apologies if this has been covered in the past, but at what weighing do you consider a buy? 6-7 and above?

    * obviously the decision is that of the trader who’s own research should drive any investment.

    • Alex Moskov

      September 25, 2017 at 10:23 am

      Personally, I would focus more attention on the risks than the overall weight. Many ICOs have lofty ambitions and put together good teams, but ultimately if you’re thinking long-term, you want to be very aware of what could go wrong before thinking about investing.

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ICO Analysis: Platio



It is hard to be an inhabitant of the crypto-world for sure. Remember your first time using a fiat gateway to buy Bitcoin, sending it to a cryptocurrency exchange, executing orders to obtain other cryptocurrencies? For newcomers, all these are not easy and for experienced crypto investors, it is still tedious to move funds from one place to another. You need to use multiple wallets to store different coins, keep your private keys safe and there are only a few platforms to exchange your crypto-assets with actual fiat currencies and traditional assets.

Platio is an all-in-one platform built on the EOS blockchain, connecting the two different worlds of crypto-currencies and traditional assets and providing banking services for crypto and fiat currencies and brokerage for stocks. It allows crypto-investors to store, send and receive their cryptocurrencies while enabling them to trade these with fiat and even stocks. Having already obtained UK and EU licenses, Platio is aiming to become the decentralized banking hub for all cryptocurrency and fiat money activities.

Asset Guard is a smart-contract based Platio product which is designed to protect the platform user’s assets against the high market volatility or the loss of access that can occur for several reasons such as the user’s death or simply losing his or her private keys. Auto Exchange smart contracts contain pre-set conditions to be executed when they are met, so the user’s assets stop further losses. This allows him or her to not constantly check his or her portfolio. It is possible for platform users to pre-set a certain period of time so that if the wallet is not activated for this period, the chosen assets are transferred to another wallet which the wallet owner previously chooses. This ensures that in unfortunate circumstances that the owner might find himself or herself in, assets stored in the platform are not lost forever.

Smart Escrow is another Platio product, designed to increase the commercial use of the platform by businesses and individuals. In the absence of an escrow service for shopping with crypto-assets, there is no way to make sure that the seller sends the product, or the buyer sends the amount of money for the transaction. Thanks to Smart Escrow, Platio users can chat in the internal messenger app, determine conditions for deals and once it is established that these conditions are met, the assets in the escrow will be transferred. Furthermore, thanks to Platio’s Merchant Processing API, sellers will be able to get easily paid by several means such as cards, cryptocurrencies, and SWIFT transfers.


PGAS tokens will be used for internal transactions such as commissions, fees, and subscriptions. When the token is used for transactions, discounts depending on the user’s platform activity and subscription will apply as well. Half of platform commissions will be burned until no more than 10% of PGAS tokens are in circulation, decreasing (circulating) supply of PGAS and possibly pushing the price higher.

The ICO investor should note that the public pre-sale contributors are offered to buy their tokens with a bonus of 15%. In the first two days of the public sale, between November 26th and 28th, a bonus of 8% will be presented, so this bonus offered to the public pre-sale contributors should not worry the ICO investor as it isn’t as significant as bonuses for other ICOs. It should be also noted that any unsold token will be burned.

The initial total supply of PGAS is 397,500,000 tokens with the following token distribution:

  1. 65% token sale participants
  2. 25% founders and team
  3. 8% advisors
  4. 2% bounty

The team is planning to use the token sale proceeds as follows.

  1. 40% research and development, infrastructure and product development
  2. 30% customer acquisition and marketing
  3. 15% liquidity pool
  4. 15% regulatory and legal


CTO Dzmitry Lapo: Lapo has worked as a development advisor at Sberbank-Technology and as a solution architect at EPAM Systems.

CFO Irina Berkon: Berkon was the director of finance at MogulTube and an audit manager at Grant Thornton.

Anna Makovnikova: Makovnikova has worked for Samsung Electronics Kiev and SMART Technologies Calgary.


Maxim Nogotkov: Nogotkov is the founder and the chairman of Svyaznoybank, a Russian retail company. Previously he founded Pandora’s Russian franchise in Moscow.


Ripple: Platio’s partnership with Ripple enables the project to use Ripple’s xVia for overseas transactions.


Below is a breakdown of the risks and growth potential of Platio.


  • No public working product as of the time of writing. (-2)

Growth Potential

  • The team already has obtained UK and EU fiat and crypto licenses. (+4)
  • The proposed, all-in-one platform should satisfy most investors’ needs. (+2.5)


For people who are not tech-savvy, it is hard to get into the cryptocurrency market, buying their first crypto-assets and storing them safely. Even if one is experienced enough, as there are not many platforms which provide all services sufficient for a smooth crypto-experience, it is a hassle to use several different exchanges to buy currencies and store them in different wallets. Platio provides an extensive range of services, aiming to become an all-in-one point of service for crypto-verse inhabitants. The Asset Guard product helps users to protect their wealth by pre-set conditions to process orders when they are met and allows them to send their tokens to a pre-determined person if their wallet is not activated for a predetermined period. The Smart Escrow product enables businesses and individuals to set success conditions, established between a buyer and a seller so that unless these conditions are met, their assets and products are kept in an escrow account safely. It is praiseworthy that the team has already obtained fiat and crypto licenses to work in UK and EU, meaning that once the platform is ready, they will not have any legal problem to launch it. The platform is designed to satisfy all of any investor’s needs, which is another important pro. Still, it is a source of worry that no working product is made public as of the time of writing. Platio receives a 4.5/10.

Investment Details

  • Type: ERC20 – Utility
  • Symbol: PGAS
  • Platform: Ethereum
  • Crowdsale: November 26th
  • Minimum Investment: Unspecified
  • Price: €0.20
  • Hard Cap: €34,500,000
  • Payments Accepted: BTC, ETH, DASH and EUR
  • Restricted from Participating: Singapore, the United States.

For More Information

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Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.8 stars on average, based on 32 rated posts

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ICO Analysis: Unboxed Network



Companies spent an excess of $5 million for a 30-second spot in last years Super Bowl, which gathered 105 million viewers. Kim Kardashian recently told a story about how, out of respect for her husband, she turned down a $1 million marketing offer. All she had to do was make one Instagram post to her 119 million followers, promoting a knockoff Yeezy brand.

Kim’s sister Kylie uses her 120 million Instagram followers to sell her own products, which has earned her nearly $1 billion. There is clearly a lot of untapped power in influencer marketing, and companies are catching on.

According to the whitepaper, businesses spend $36 billion a year on Facebook ads alone. A lot of that is wasted because they can’t reach their target demos. Unboxed Network (est. 2014) puts these businesses in contact with specific target market micro-influencers that match what they are selling.

“The aim of the Unboxed Network is to offer the simplicity of Facebook Ads combined with the cost efficiency of an influencer marketing campaign, all on a single platform.”

Here’s how it works:

  • Any advertiser that wants to launch a campaign puts funds to escrow and provides their goals and influencer criteria (interests, location, gender etc).
  • Unboxed takes that info and plugs it into their blockchain oracles backed by AI, to invite the best matching social media influencers to get engaged with the campaign.
  • The influencers who get invited to the campaign create some sort of photo or video content that gets reviewed and approved by the blockchain oracles.
  • Influencers then post the approved content for the target market to engage with.
  • The influencers and oracles are then paid for posting and engaging

Micro influencers are so great for marketing because they are followed by people who trust their opinions. A certain percentage of Kylie’s followers will literally buy anything she puts in front of their faces. Unboxed already have thousands of micro-influencers in their network. And although they don’t have as many followers as Kylie, the followers they do have are real and trusting. Instead of paying one giant celebrity a fat check to run a single ad, brands will use Unboxed system to run their ads through special oracles that use AI to sift through their tens of thousand of micro-influencers to find the best influencers to match their specific campaign. Hitting the target market every time.


NBOX token is based on Ethereum. It is what gives brands access to the platform, and what all micro-influencers are paid in.

Token holders gain exclusive offers from brands and will be able to exchange tokens for branded good and services. They can also use them to  access to the platform’s influencer took-kit.



  • 51% Crowd sale
  • 19% Team, advisors, partners
  • 15% Reserve fund for future financing
  • 10% Customer and blockchain oracles acquisition
  • 5% Airdrop and referral program


Tadas Deksnys – Founder/CEO. Sold first venture at 18 . Build and sold a pet owner marketplace in 2014 before founding Unboxed.

Donatas Smailys – CBDO. Was CEO of a startup incubator backed by the biggest tech university in Lithuania. Member of Digital Leaders group at World Economic Forum. Organizer of TEDxKaunas, public speaker. Executive manager of Lithuanian Startups Association

Dovydas Reinikevičius – CMO. Founder of BeeMarketing, a digital marketing agency that did campaigns for big companies like Mcdonalds.

Vytenis Narušis – CTO.  Devbridge Group. Developed software for multinational multi-million revenue, organizations like Chicago Mercantile Exchange, Louis Dreyfus and Morningstar.


The Unboxed Network is the only freemium platform that allows businesses to launch high quality and low-cost word-of-mouth campaigns within seconds. Here are some of their current and past clients.


  • Standard Ethereum risks. They do acknowledge this in their whitepaper, though: “Due to the increasing supply and adoption of new Blockchains like EOS, Stellar etc. that could potentially offer the necessary functionalities in a more efficient and/or less expensive way, we may consider using alternative solutions to the Ethereum blockchain in the future.” -1
  • It’s very common for online companies, such as this one, that have been around a few years, to do an ICO for their “new decentralized blockchain” business. 99% of them have failed or are currently struggling. -1
  • The token use case is pretty weak and doesn’t seem to stable. -1
  • The coolest part of their project, the oracles, aren’t even complete or operating at all yet. -3
  • Their roadmap is a joke. They already failed to deliver the oracles in early 2018. -2

Growth Potential

  • Brands “pay 50% less per engagement: no middlemen, no fees, no management required. Increase your return on investment (ROI) on your social media spend.”+2
  • According to their whitepaper, they are successfully operating in 10 markets, and already have a strategy in place for global expansion. They have researched and ranked countries based on a wide range of criteria and will be using their information to facilitate growth over the next 3-4 years.+2
  • “There are no limits to the number of accounts a company can have or the number of campaigns they want to run. With Unboxed, scope is limitless.”+3
  • Influencer marketing is booming because it’s so effective. According to Tomoson, businesses are making $6.50 for every $1 spent.+4
  • They have been around since 2014. And have a leg up on the competition. +3


There is no doubting the effectiveness of influencer marketing. Can Unboxed actually create and implement their unique AI-powered oracle solution? Well, that’s the million dollar question. 6/10

Investment Details

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Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.2 stars on average, based on 26 rated postsJoshua Larson is also known as the "Bullshit Man" for his ability to spot it a mile away. Avid ICO researcher and contributor. Former professional poker player/backer. Spent 10 years analyzing hand history, stats, and player data. Discovered blockchain in late 2016, and never looked back. He now uses his analysis skills to investigate ICOs full time. What a perfect match, because in today's crazy world of ICOs, information, passion, and diligence = dollar bills!

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ICO Analysis: Svandis




Svandis is developing a platform for crypto market participants, providing leading financial research, analytical and visualization tools for anyone actively involved in the cryptocurrency space: short- and long-term traders, analysts, hedge funds, institutional investors, proprietary trading firms, venture capital funds, token sales contributors, and exchanges.

In its essence Svandis is a blockchain-based data hub providing a research and visualization platform to crypto-market participants; prioritizing objectivity, relevance, and speed. All data is available in one place, crowdsourced by the DataMining App and the Research Community – a gamified validation system on the blockchain. Additional features and products will be offered by third-party partners on the Svandis Marketplace to allow for an increasingly customizable

For most advanced traders, the ability to visualize and cross-check varying types of data is a real challenge, simply because the professional tools to do so are not yet developed. As the number of ICOs and token sales increases, there is a real demand for professional services and tools to assist traders and investors in selecting tokens for trading, or finding token sales in which to participate

Svandis is offering an interesting solution to solve this.

The Svandis ecosystem is a collection of powerful tools, analytics, and indicators for professional traders in need of real-time, actionable data and analyses. The Svandis ecosystem aggregates data from a wide range of sources into one place, transforming raw data into reliable and valuable information, and covering professional crypto market participants with up-to-the-minute news and updates filtered by the Svandis research community and analysts through a web-based application

Basically, Svandis is developing a convenient infrastructure for providing users with information, tools, analytics, and indicators of high power and reliability, which will be run by the community.

As Svandis is a data hub. Not only it’s building with platform users in mind – but with the 3rd part as well. Svandis business model is about providing data as a service – real-time (API for Research Community data, newsfeed data, catalysts alert) or on-demand (on-demand database). The user experience is of paramount importance – but the growth of the company will be all about capitalizing on every angle that are in line with our vision – aka being a trustful and accurate data provider in a market filled with opinions, paid rating and other fake approaches.

I think the strongest point Svandis tries to bring lies in the data mining and verification process that is community driven. In order to do this, Svandis envisions the following infrastructure:

Thus basically raw data is provided by all users, which is then verified by Svandis internal team plus certified users.

Most data will be validated by the RC (Research Community) – internal team being pretty much the participants with the higher level (to become an analyst, you have to go through 20 levels – each level having its requirements, so basically allowing to filter participants up to the point we can trust them to act with more ”power” on the platform).

Traders, investors, investment funds and other professional players can pay to get access to Svandis products and SVN token serves as a medium of value and community engagement vehicle.

ICO reviews and listing website could use Svandis RC data, exchanges too. Our customizable on-demand news feed will be spread out a lot (marketing and branding tool).

So basically we can see that the verification process is community driven. That is actually a great use of blockchain and decentralization when a project can involve community itself through incentive to do actions.

In relation to data mining. Svandis will offer users a data-mining functionality by using the cross-platform Data Mining Application. The DataMining App is an open-source crawling application that users can install on their computers to participate in data crowdsourcing. Receiving tasks from the Svandis command server, the Data Mining App will grab website pages and social media content (all with user permission) to enable the analysis of a vast quantity of historical and real-time data.

One can visualize Svandis Data Mining process as:



The token sale information is outlined below:

  • HARD CAP – $12,000,000
  • TOTAL TOKEN SUPPLY – 400,000,000
  • TOKEN PRICE – $0.05

Token Distribution:

  • 60% Token Sale
  • 20% Team
  • 10% Advisors and Partners
  • 5% Marketing ambassador program
  • 5% Acquisition Funds

Use of Proceeds:

  • 40% Development and Security
  • 30% Analytics Department
  • 20% Marketing and Business Development
  • 5% Operations
  • 5% Legal

From the supply side, tokens will be awarded for data mining and verification to platform Ecosystem uses. From the demand side, every customer who would like to have an access to the products would need either to store and spend Svandis token.


The team has 9 members and 7 listed advisors.

Hermann Finnbjörnsson – CEO and Founder. One of the co-founders of – the first and only cryptocurrency exchange in Iceland, a KYC-run exchange that connects to the user’s bank account, with all trades conducted in Icelandic króna pairs

Yan Crevier – Strategic Development and Co-founder – Advisor to Latium, Sharebee, and founder of Québec Blockchain non-profit organization.

Iakov Mishchenko – Chief Technology Officer – software engineer with over 10 years’ experience, and founder of the company KAMI Labs, a leading provider of cross-platform product development for both web and mobile.

Advisors include:

  • Kate Kurbanova – Head of Analytics, Cindicator
  • Anastasia Andrianova – Founder/CEO, Akropolis
  • Bokky Poobah – smart contract advisor auditor – Bokky is a respected smart contract security auditor, having developed and audited smart contracts for over 20 companies, among them Status, Cindicator, Stox, and others.
  • Jason Lee – partner at JSON Capital – a cryptocurrency based hedge fund.
  • Nodari Kolmakhidze – Chief Investment Officer, Cindicator
  • Cem F. Dagdelen – Advisor, DAO and Token Incentives – founding specialist at Horatii Partner. Svandis Research Community will leverage many beneficial DAO components as a means to increase trust in data and information, autonomy of operation and governance, and economies of scale.


Cindicator – Hybrid Intelligence for Effective Asset Management project. Has 100k analysts on their platform

Json Capital – crypto hedge fund

Credits – blockchain for financial transactions.

Horatii Partners – group of international consultants focused on blockchain advisory and use-case planning.


Svandis in trying to create a much needed product. Although there are several resources for traders and cryptoanalysts, there is no comprehensive, full and easy to use the one-all tool.


  • A lot of tokens will be released after the token sale without any corresponding demand for the product itself. -1
  • Token economics is there, but without business processes costs and product prices it is hard to determine token appreciation potential. -1
  • Big competition from centralized platforms. However, the biggest issue by far with any centralized approach to supposedly verify and offer impartial information review is the ability to purchase a sponsored listing to bypass many necessary vetting processes and procedure. -1
  • Hard cap is way too big as per current market. -1

Growth Opportunity

  • Svandis is focusing on bringing transparency to the crypto market; protecting cryptocurrency users from deceit in the market. Quite a noble and necessary goal considering how much fraud and not transparency exists in the space. +2
  • The project tries to bring a value of decentralization in the space again. +1
  • Business model is clear – sources of income:
    1) Subscription to analytics products (including both “pay-to-go” and “hold-to-go” models) – B2B & B2C;
    2) Sponsored advertisements from businesses/entities who want to present themselves to our audience (all ads will be marked as an advertisement; we will never sell a paid rating or a similar schematic) – B2B;
    3) 3rd Party Marketplace +2
  • Partnership with Cindicator. Cindicator will become the first client of Svandis, integrating the Svandis data and features into their platforms and solutions for investors and market forecasters. Such product integration will help to catch Cindicator’s 110,000+ analysts audience, as well as more than 15,000 clients – and this will act as a springboard for our product and overall visibility and traffic. +2
  • The team is rather experienced in software development and business. +1
  • Roadmap looks realistic and adoption will be soon. +1


Svandis is building an interesting community driven product. The team has experience and the product is not that hard to actually execute. However, there is a big competition in the space from traditional platforms in the long-term. From short-term, project has a big hard caps for such kind of project, small hype and tokens without any lock-up, which could result in a bad short-term performance. 5 out of 10

Investment Details

  • Type: Utility
  • Symbol: SVN
  • Platform: ETH
  • Crowdsale: TBA
  • Minimum Investment: TBA
  • Price: 0.05
  • Hard Cap: $12 million USD
  • Payments Accepted: ETH
  • Restrictions Barred from Participating: U.S.

General details :

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4.9 stars on average, based on 12 rated postsVladislav Semjonov has a legal and financial background. He has been involved in crypto space since early 2017 in both ICO advising positions in several ICO consultancy firms, and as an ICO analyst for VC. He began contributing for in April 2017.

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