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ICO Analysis: UnikoinGold

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UnikoinGold is offering a decentralized eSports betting and utility token that is powered by the Ethereum blockchain.

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UnikoinGold opened its crowdsale to the public on September 23rd. The Mark Cuban-backed eSports betting token is backed by VCs with founders with veteran tech backgrounds.

The Unikoin Gold presale closed the day before it’s public crowdsale with $21 million raised from Mark Cuban, Blockchain Capital, Pantera Capital, CoinCircle, and more.

Unikrn aims to build a seamless and secure wagering platform around the rapidly growing community of esports users. The white paper states: “We aim for UnikoinGold to become a standard token for the esports and gaming ecosystem, an ecosystem backed by Unikrn – a company that holds integrity and complying with legislation in high regard.” UnikoinGold will be accessible around the globe and helps users earn money, prizes, hardware, and exclusive features.

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Unikrn intends to expand beyond Australia and the UK for Unikoin betting. The team assumes that upgrading to an Ethereum-based utility token will increase utility and usage for its users.

UnikoinGold is currently targeting $100 million in its token sale.

Team

Unikoin is owned by Unikrn’s wholly-owned subsidiary Unikrn Bermuda Ltd.

There are a few meaty points concerning the team around UnikoinGold, so let’s jump in.

An important distinction to make about UnikoinGold is that unlike the many token sales launched by inexperienced startups with no existing product and vague concept of future revenue, Unikrn is already a leader in its respective industry of eSports. It has already seen significant user growth and product adoption.

Unikrn, established in November 2014, is currently the only eSports bookmaker that is fully regulated and licensed. It also has ties to Tabcorp, Australia’s largest betting company.

Unikrn’s CEO is Rahul Sood, who created the first incubation fund for startups at Microsoft prior to Unikrn, and also launched Microsoft ventures. Sood’s experience as a serial entrepreneur span 18 years, including luxury and gaming computer manufacturer Voodoo (acquired by Hewlett-Packard). Sood has a substantial background in entertainment and video gaming, and currently is on the board of one of the largest gaming companies in the world, Razer. He is also an active advisor and early investor in Vrvana, a Montreal-based leading Mixed Reality hardware company.

The rest of the Unikoin team is stacked with accomplished members taking on roles in marketing, tech advisory, and legal. The team largely consists of people with deep experiences in startups, cryptocurrency, marketing, accounting, growth, betting, and growth.

It’s important to note the type of investors who have already invested into UniKoin.

In 2015, Unikrn raised $10 million dollars in venture capital from a seasoned panel of investors including Mark Cuban, Ashton Kutcher, Guy O’Seary, Shari Redstone, Elisabeth Murdoch, Tabcorp, Indicator ventures, and Hyperspeed ventures. Many of these investors including Mark Cuban joined in on the Unikoin ICO, putting together $21 million for the ICO before the public crowdsale.

Unikrn’s board of advisers include Anthony Di lorio, one of the co-founders of Ethereum and JAXX Wallet CEO Anthony Di lorio.

Unikrn also partnered with CoinCircle, a company that provides end-to-end token solution, to help design, engineer, and sell the UnikoinGold token.

The Opportunity

In order to better understand some of the potential of UnikoinGold and other eSports cryptocurrencies, we have to look at the eSports industry at large.

The eSports economy is expected to grow to $696 million in 2017, with year-on-year growth of 41.3%. Brands are estimated to spend a total of $517 million, broken down in the following order:

  • $155 million on advertising
  • $266 million on sponsorship
  • $95 million on media rights

Additionally, consumers are expected to spend about $64 million on tickets and merchandise in 2017. $116 million has also been invested into the eSports world by game publishers via partnership deals.

Brand investment is also expected to double by 2020, which would value the total market at $1.5 billion.

It’s important to note that the above value of the industry doesn’t even reflect the betting market around eSports. Traditional sports markets don’t include betting or sponsorship from betting companies since the two industries are separate from one another. Sports betting is largely a much bigger business than that of sports media rights, consumer revenues, and sports media rights put together. For example, NFL, the most commercial league in the world, generated around $13 billion in 2016, but the surrounding fantasy leagues and betting made upwards of $50 billion.

Betting in eSports is one of the most talked about topics in the real-money gaming world. Betting companies see eSports as an enormous opportunity due to the massive and rapidly growing user base and a much larger variety of potential games to bet on. There are even claims that the eSports betting market could be bigger than the current eSports economy itself.

The global eSports audience is expected to hit 385 million in 2017 with about an even split of viewers (191 million enthusiasts, 194 million occasional viewers). Enthusiasts are expected to grow to 286 million by 2020.

The Catch

Initially, the Unikrn site only allowed fans in the UK, Ireland, and Australia to make bets as high as $250. Unikrn wasn’t able to function in the United States because this type of online gambling isn’t legal. To move around this, Unikrn introduced a virtual currency specific to Unikrn called “Unikoins”.

Unikoins could be used to enter raffles and win prizes such as gaming PCs and other items. However, they couldn’t be redeemed for money.

Unikrn aims to use UnikoinGold to not only allow users to place bets, but to help its users host tournaments and have access to premium features.

The goal of UnikoinGold is to help Unikrn’s users to legally and fully engage in the live betting aspects of its platform via cryptocurrency.

The benefits of being a holder of UnikoinGold are, in my humble opinion, extremely limited. Some of the most notable features are:

  1. The opportunity to purchase additional raffle tickets for prizes using UnikoinGold
  2. The opportunity to bet on skill and spectator eSport products.

Chances are if you’re not into eSports, eSports betting, or have never used the Unikrn platform, you read that last part and thought “Ok…so what?” That’s exactly the point that I’m trying to make. What use case does Unikoin Gold have other than being on the Unikrn platform?

Distribution:

The ICO price is around $.50 cents based on their ICO cap rate of $100m. Only 20% of the 1 billion total tokens being offered in the ICO.

The current token distribution is as follows:

  • 5% Unikrn Betting Reserve
  • 10% Team Pool Token Distribution
  • 25% Marketing & Partnerships
  • 20% Token Sale
  • 10% Development & Contractors
  • 20% Company Cold Storage

The Verdict

Before we get into the verdict, I want you to understand that when I write these analyses, I try to give you an “angel and devil” on the shoulder approach. This isn’t financial advice, but rather information to equip you to make a decision on your own.

That being said, I see some potential in UnikoinGold, but a lot of red flags.

Risk:

  1. A big red flag I see is that only 20% of the tokens are going to be on sale. No matter how good an ICO is, whoever owns 80% of the tokens can manipulate the price at ease. -4
  2. In the whitepaper, one of the statements stood out to me. “The proposed ERC20 token, UnikoinGold, will give alternative methods of possibly turning over their winnings on the Unikrn platform.” Keyword: possibly. While the UnikoinGold team is stacked with experienced lawyers, the absence of certainty revolving around perhaps the most critical component of UnikoinGold is unnerving. -.5
  3. Something worth noting is that $21 million (about ⅕) of the ICO went to investors and venture capital firms. It wouldn’t be a far-reaching assumption to say that these VCs and celebrity investors got way better terms than any investor in the public ICO would. -.5
  4. In order for UnikoinGold to have any real tremendous value, the Unikrn site needs to grow its user-base at an exponential rate. I believe they have a good team in place to do so, but they have their work cut out for them. -1
  5. The concept just isn’t unique enough to justify massive growth. There are already a couple of different ICO eSport betting sites, as well as eSport cryptocurrency sites. There’s even an extremely similar eSport betting coin opening its ICO in a few days. -1
  6. The CEO stated that UnikoinGold is meant to be a stable currency for Unikrn users, and not for investors. -2

Good:

  • A very substantial chunk of the UnikoinGold tokens, about ¼, is to be devoted to marketing and partnerships. If there’s something the majority of ICOs lack, it’s the ability to get users other than speculative investors. The Unikrn CEO stated that they are not looking for speculators, rather people who actually use the platform. I’m assuming the marketing team will reflect this in their strategies. +2
  • UnikoinGold is linked to Unikrn, which already has proven success and a dominant team and set of advisors that could take UnikoinGold far. Additionally, the arsenal of investors in both Unikrn and UnikoinGold’s ICO thus far have experience in growth-focused companies. +3
  • It’s hard to dispute the numbers of how fast eSports is growing. By already being a leader in the industry, Unikrn is a pretty good position for capitalizing on future growth. +3
  • UnikoinGold is VC-backed. There are two sides to every coin (pardon the pun). None of the investors behind UnikoinGold strike me as eSports evangelists willing to sacrifice a profit for the sake of eSports betting. This creates an antagonistic relationship between the Unikrn team’s desire to create a stable currency for its players, and their investors’ desires to profitably exit from their ICO investment.  +2
  • The ICO has star power. You rarely see an ICO with celebrity investors such as Ashton Kutcher and Mark Cuban, as well as several VC firms. The ICO world is filled with so much anonymous and unknown instability that having credible and popular investors such as one of the main guys from Shark Tank can be a very enticing signal. +2

Disposition

We land at a loaded +3 of 10 for UniKoinGold.

The UnikoinGold ICO is unlike the majority of ICOs.

It’s not its own company (UnikoinGold), yet a piece in the puzzle for a larger company (Unikrn). This can be interpreted as advantageous or disadvantageous for investors. Since the coin will be tied to a company dominating its industry with a functional product, one can hope that it will be a success as well. However, since only 20% of the coins will be on the market, the price can be easily manipulated to suit the needs of Unikrn, which is likely will be.

Again, you are ultimately responsible for your investment decisions. I think it’s easy for the average investor to get swept up in the mix of ICOmania, the eSports figures reflecting massive growth, and UnikoinGold’s star-studded investors and accomplished team.

Ultimately, I think the shadow cast by the red flags points can’t be overlooked.

  1. Only 20% of tokens are available to the public.
  2. The UnikoinGold use case just isn’t anything impressive for anyone not using the Unikrn platform.
  3. UnikoinGold is simply just a feature for a company. If you’re looking at it as an investment opportunity, realize that this is kind of like putting your money on Snapchat’s dancing hotdog filter if it was a cryptocurrency.
  4. The CEO literally said UnikoinGold is not for investors.
    1. In a YouTube AMA, Rahul Sood stated “We have to be super clear with people that buying a token is not an investment. Buying a token is buying a product that were selling that can be used on the Unikrn platform. People should not be looking at this as an investment. If they are looking at this as an investment, they’re making a mistake. Tokens are not investments. You’re not getting equity. You’re not getting voting rights. There many or may not be volatility. It’s important for us to make the tokens stable and justify the value over time. People who are using it are going to be betting with it. If they bet with it, they want to know that when they bet and win, they can cash out. They want to feel comfortable that there is stable value there. It’s important to maintain stability. We are not interested in the idea of speculators coming on to pump it up and bring it down.

Investment Details

To see more details on the ongoing ICO pre-sale (28 days left), go to https://unikoingold.com/sale.

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6 Comments

6 Comments

  1. motboy

    September 24, 2017 at 8:18 pm

    Just wanted to say thanks Alex. Think you do a great job, objectively as possible, presenting the pros and cons.

    If it was your money – and I get these are not apples vs apples – but would you go here or Bitdice?

    • Alex Moskov

      September 24, 2017 at 10:44 pm

      Thanks, I appreciate the feedback!

      Personally, neither really present too compelling of an opportunity for me. If I had to choose between those two, I would go with UnikoinGold. I’m interested to see where the team takes it.

  2. hoodun

    September 24, 2017 at 10:37 pm

    Thanks, this reassured my decision to pass on this one.

  3. motboy

    September 24, 2017 at 11:36 pm

    Not sure that’s what Alex is saying. Ultimately it’s the team that will make these ICOs turn into something of substance and this has too many of note to ignore.

    I watch with interest.

  4. motboy

    September 24, 2017 at 11:54 pm

    Alex just out of interest, and apologies if this has been covered in the past, but at what weighing do you consider a buy? 6-7 and above?

    * obviously the decision is that of the trader who’s own research should drive any investment.

    • Alex Moskov

      September 25, 2017 at 10:23 am

      Personally, I would focus more attention on the risks than the overall weight. Many ICOs have lofty ambitions and put together good teams, but ultimately if you’re thinking long-term, you want to be very aware of what could go wrong before thinking about investing.

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ICO Analysis: Datum

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Did you know the word Datum is singular for data? I didn’t!

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As the name suggests Datum’s business model revolves around data.

The Datum network allows anyone to store structured data securely in a decentralized way on a smart contract blockchain. The DAT smart token enables optional selling and buying of stored data while enforcing data usage rules as set by the data owner.

Nowadays data is an asset which is as valuable as oil and machines used to be in the past. It has become a strategic asset that allows companies to acquire or maintain a competitive edge. User data can find many applications and uses, most important being advertising and research.

“If you are not paying for the product, you are the product.” – Andrew Lewis, 2010.

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Internet conglomerates like Facebook, Google, Twitter provide their services for free but in exchange exploit a user’s personal data. Sensitive information like personal emails are accessed by Google to sell information to advertisers. The data ecosystem is now worth billions of dollars, however the most important component of this system i.e the user, is the only one who is not actively involved. Datum is creating a decentralized network where users will have all the control over their data and will get paid for sharing it.

Datum network is based on smart contracts which enable the sharing and exchange of data. Datum client will be a web and mobile based application where user submits the data along with its usage terms. The data gets encrypted and stored in decentralized form using IPFS and BigChainDB. Users will have to pay some fee to the network storage miners. Once buyers submit their requirements, smart contracts match the attributes and release data in exchange of access charges taken from the buyer.

Apple’s Healthkit is similar to what Datum aims to offer. However the data stored on Healthkit is centrally located and owned by Apple, and the users don’t get paid for sharing their data. The team has not given many usecases of the product usage in their short whitepaper apart from a few examples of data monopoly of internet giants like Facebook and Google. Newly launched AirToken also pays users for enabling access to data. The concept of Datum is somewhat different, you can check our review of AirToken here. Companies like Papyrus,Qchain are creating digital advertising ecosystems in which users get paid for sharing their data to advertisers. They are limited to advertising ecosystem, while Datum aims to cover other domains as well, although we don’t exactly know which ones.

Token and Crowdraise

DAT is the only token to be used on the platform. DAT will be used in various stages of the product offering. Users will have to pay DATs to access the network and store data. Data buyers will pay DATs to register on the network and access user data. Third party services of CIVIC, IPFS, BigChainDB will be used in the network.

The ICO will begin on 29th October. The total supply of DAT will be 3 billion of which 1.53 Billion will be available for the ICO. There is a softcap of $5 million and a hardcap of $45 million. One DAT is valued at around $0.03. 20% of the total supply of 3 billion is kept for the team. 60% of the funds raised will be used for development and 15% for marketing.

Team

CEO Roger Haenni is a serial entrepreneur with extensive experience in big data systems. He has cofounded 4 companies one of which includes StockX. StockX is a venture capital backed e-commerce site for global sneaker resale market. The whitepaper lists 8 members in the team and 1 adviser. Adviser Daniel Saito is the cofounder of MySQL. A recent blogpost shows addition of 3 new advisers and a few more team members. The core team has no prior blockchain experience, they have hired 2 Stanford undergrads as blockchain engineers. We give an average rating to the team. The team’s lack of blockchain experience should have been compensated by having more advisers who have worked with the technology.

Verdict

Even after a user downloads Datum, what is stopping Facebook, Google, Amazon from sharing user’s data. That’s how the internet economy works. Facebook, Google are providing free services to users only because they get the data. The “only users have access to their data” part of the advertising campaign is somewhat misleading. IF very strict antitrust laws come up which prevent internet giants from collecting user info without their permission, then the business model might find value. Atleast for the decentralized digital advertising bit, companies like Papyrus, Airtoken seem to be much better placed. As for the other usecases, there is not much information available. There is a mention of car data, where users will sell data that their car generates using Datum. But then how are they planning to do that? Are they actively seeking partnerships with car manufactures like Dovu does? Overall we feel the idea is good, but the scope is too broad for a single team to handle. We hope the team shares some more details through blog posts etc.

Risks

  • The scope of the project is too big for small team to handle. Many projects are working on the issue of data ownership, but they are focused on niche segments. -3
  • The whitepaper leaves you with many questions in mind. -2
  • For a project of this scale a large adviser network is needed. The whitepaper mentions only one adviser. A blog post informing about addition of 3 new advisers was posted on 14th October. Did they add 3 new advisers just two weeks before an ICO where they want to raise $45 million? -0.5

Growth Potential

  • The concept of data ownership holds a lot of potential. +2
  • Datum can definitely scale in usecases like medicine, where something similar to HealthKit can be created. +4
  • Tokens used in transactions will be burnt, creating value for token holders as the network scales. +2

Disposition

We arrive at a score of 2.5 out of 10 for Datum. The score seems valid considering the many underlying grey areas.

Investment Details

The ICO begins on 29th October. You can register for the whitelist here.

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ICO Analysis: Worldcore

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From the perspective of ICOs, Worldcore stands apart for the fact that it is already known as a successful payment solution. Established in 2014, the Czech-based company offers an online transfer service that specializes in bank wires, prepaid withdrawal cards, instant credit card payments and free money transfers.

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The company only recently announced plans to create a peer-to-peer lending platform hosted over the blockchain. While some may say Worldcore is being opportunistic, it boasts a client base of more than 25,000 people across the globe. In 2017, it has already cleared $100 million in transaction volume.

As a regulated payment solution with an EU license to operate in the Czech Republic, Worldcore has had great success in its first few years. It has an established track record, a decent business model and aspirations of global expansion. It also picked the right time to enter crypto.

But that doesn’t mean Worldcore doesn’t have limitations. As we’ll discuss in the following sections, the company’s lofty valuation is more than just a pat on the back for the good work it has done in recent years.

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If that isn’t enough, we invite anyone to visit the company’s site (or is it, this one?) and try to make sense exactly what it is that Worldcore offers. The author isn’t proud to admit he had to visit several third-party websites just to figure out that the company is an online transfer service. You might be thinking, bad copywriters? Maybe. But what if we told you Worldcore is also planning to launch a 24/7 TV service? From the scant details we were able to obtain from the whitepaper, WorldcoreTV will be launched if and when the company raises $25 million. On that note, the whitepaper is a 73-page poster that doesn’t offer much to the tech-savvy investor.

Worldcore Token

Worldcore launched its WRC token Oct. 14 on the Ethereum blockchain. One WRC is valued at $0.10 USD, with a total market cap of $100 million USD. A total of 1 billion tokens will be circulated during the ICO. Investors can participate in the raise using fiat currencies like the euro and U.S. dollar, as well as cryptocurrencies.

Worldcore’s motivation for the crowdraise is to leverage the blockchain in pursuit of bigger business. The company isn’t just dabbing its foot in the ledger technology, but actually converting its business operation to enable greater blockchain capability.

In its whitepaper, the company emphasizes the following target audience for its services:

  • Freelancers
  • Big companies
  • Fundraisers
  • Online shops and retailers
  • Online marketplaces
  • Common people
  • All kinds of small business

With a list like that, it’s clear Worldcore is thinking very big. The company’s global reach is demonstrated by the fact that it has translated its website into more than ten languages.

Anyone who wants to send money overseas, facilitate business-to-business transactions and utilize unique security enhancements like voice recognition is Worldcore’s target market.

The company has an aggressive roadmap that begins by obtaining membership of the major credit cards, SWIFT and SEPA networks by Q1 2018. With $10 million in funding, it plans to open “5 fully-packed offices in 5 more EU countries” by Q1 2019. If it reaches $25 million in funding, it will launch its WorldcoreTV service, “the world’s first 24/7 hybrid of TV channel and digital media focused on Fintech & BlockChain industries with online and international 24/7 broadcasting through Satellite and IPTV.”

At $50 million raised, the company plans to transform into a Swiss bank. It believes it can do this by mid-2019.

WRC tokens are essentially a stake in the newly developed blockchain-focused company. In other words, think of your WRC tokens as stocks. There doesn’t seem to be any direct use of the tokens within the company’s network, except to reap profits from Worldcore’s business growth. Worldcore is offering 30% profit to its investors.

If “slow money” isn’t your style, you can trade the WRC token on the digital currency exchange. This option will be available to token holders immediately. The company says it will provide a full list of exchanges where WRC is accepted at the end of the ICO.

The Team

In terms of personnel, there’s quite a bit of clout behind the Worldcore executive. Founder and CEO Alex Nasonov was listed in the Financial Times annual ranking of New Europe 100 changemakers in Central and Eastern Europe. The company also has a solid list of general partners that includes Bitpay.

Against this backdrop, the author has little doubt that Worldcore is home to a solid team. However, very little information is provided about them, their credentials or the advisers they’ve selected.

Based on the whitepaper, Worldcore is home to at least three developers, 20-plus support and development staff and a core team of managers. The company also consults with advisers, but does not name them.

The team operates in accordance with EU law, so there’s little to be concerned about from the perspective of legitimacy, regulation and business ethics.

Verdict

Worldcore is a highly ambitious company with a proven track record in its niche market. But as an outsider, understanding the company’s service offerings and assigning it a valuation has proven difficult. We feel that the strategy behind the capital raise veers away from the company’s core service offering. As an outsider, the roadmap for growth seems a little far fetched (as a reminder, Worldcore says it can become a full-fledged Swiss bank in less than two years).

Risks 

  • At $100 million USD, Worldcore is significantly overvalued. Although the company doesn’t state its revenues, the price tag is too high for what it currently offers. Of course, this hard cap is based on potential, but the author isn’t too excited about WorldcoreTV. -5
  • The roadmap for growth makes very little sense. Capital raise via ICO makes even less sense from the information we gathered from the whitepaper and the website. -3
  • Although the development team has been involved in blockchain since 2016, there’s no mention of blockchain or cryptocurrency expertise or experience. The team has done a good job offering an online payment service, but what exactly does this mean from the perspective of blockchain? By the looks of it, Worldcore is taking a deep dive into this technology. Can we really be sure it’s going about it the right way? -3
  • Competition looms large for any blockchain-based payment service. This will work against Worldcore, which, again, has very little experience. -3

Potential Growth

  • Worldcore is scaling up its core services quickly, and the company expects to clear $150 million in transaction volume this year. +4
  • The company’s CEO has established a good track record that has not gone unrecognized. +1

Disposition

Based on the above, we assign the Worldcore ICO a rating of 1 out of 10. The holes in the business plan are simply too glaring to even consider funding a project of this nature. We certainly don’t take anything away from the company’s growth, but the project idea does not compute.

Hacked.com members have a high propensity for spotting shoddy whitepapers. The Worldcore write-up is one of the weakest seen. Once again, we invite our members to give it a read and share if they have any unique or differing perspectives.

Investment Details

For more information about the Worldcore token raise, visit the main website.

  • Project Type: Crowdsale
  • Opening Date: Oct. 14, 2017
  • End Date; Nov. 14, 2017
  • Platform: Ethereum (ETH)
  • Total Supply: 1 billion tokens
  • Token Price: $0.10 USD (all unsold tokens will be burned upon the ICO’s closure)

Featured image courtesy of Shutterstock. 

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ICO Analysis: Genesis Vision

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Genesis Vision is creating a platform for a private trust management market based on blockchain and smart contracts which will serve as an ecosystem for traders, investors and brokers.

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Gensis is proposing a system which will enable investors to passively invest in BOTH cryptocurrencies and traditional assets. Trust management in this reference is a system where investors transfer their funds to wealth management companies/fiduciaries/experts who manage and invest these funds in assets which match the investor’s risk profile. The total amount of funds under management globally were at $70 trillion in 2016, and are expected to reach $100 trilllion in 2020.

Having personally worked in this industry for a few years, the author has seen some of its grey areas very closely. Wealth management companies measure their success by the amount of funds they are managing, which incentivizes them to attract as much capital as they can. While investors select fund managers based on their past performance, these numbers can be easily overstated by creating personalized statistics for performance measurement and working in tandem with brokers. Even the fee structure is kept opaque in many instances, with many types of “hidden” fees being charged to the customers. Many fund managers receive bonuses which are 15-20 times of their base salaries, which incentivizes them to keep the fee structure high and opaque. While investors have kept investing money with wealth managers, numbers show that only 17% of them have managed to beat their respective benchmarks in the past 10 years.

Genesis Value Proposition

Genesis Vision is a decentralized trust management platform built on blockchain technology and smart contracts. Blockchain technology provides indispensable advantages, such as openness, immutability, and censorship-resistance of all stored information, whereas smart contracts, which will be carrying out investment and profit distribution, make these processes completely transparent and open. Each manager in the Genesis Vision network has his own cryptocurrency. The size of the issue depends on successful trade statistics. The process of transferring funds to the manager is carried out by buying a manager’s cryptocurrency on the internal exchange.

There will be 3 core elements of the Genesis ecosystem: investment managers, investors and the brokers. Investors and the investment managers will interact with the platform using the mobile app or the web based application. Each manager will have his own Ethereum based token. Investors will contribute the funds that they want invested and will get the manager’’s tokens in return. A manager’s tokens gain their value from the performance of his portfolio and will trade on Genesis’s internal exchange. The manager shares the profits from the portfolio after fixed intervals, which are shared with his token holders. Smart contracts facilitate all the transactions. Every trade that a manager makes is stored in the decentralized IFPS which is visible to all and makes the system transparent.

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The part of the ecosystem discussed above is enough for cryptocurrency based asset management, however when dealing with traditional assets, the brokers come into play. As of now and maybe for a foreseeable future, Genesis will only facilitate cryptocurrency and Forex based asset management. When an asset manager includes Forex in his portfolio, the investor’s funds will be routed through a broker who will buy the required fiat currency and supply it to the asset manager.

The proposed business model has benefits for all participants which includes investors, managers and the brokers. The investors benefit from the transparency while the investors and brokers get to access a larger demographic.

If you remove the Forex part of the project, the idea is similar to what Melonport and CoinDash are doing. All three of them facilitate any trader to create and manage crypto based portfolios. Genesis differentiates itself by including the traditional asset part as well as creating individual tokens for each asset manager.

Token and Crowdraise

Genesis Vision has its own token: GVT ( Genesis Vision Token). GVT is based on ERC20 Ethereum token standard.GVT will be used for all investment operations, profit distributions, and managers’ token trading on the internal Exchange.

Along with GVT, each manager will have his own token. The manager’s tokens will only trade on the internal exchanges where users can buy them in exchange of GVT.

The GVT are limited in number and as demand for the platform grows, so does the value of GVTs.

The ICO started on 15th October 2017 and is open till 15th November. 75% of the 44 million tokens are available for the ICO and 1 GVT is valued at 1 USD (hardcap $33 million). A 20% bonus is available for the next 2 days. 40% of the funds raised will be used for product development while 30% are dedicated to marketing. Genesis will be marketing the product heavily amongst users and brokers, hence the higher allocation. The team will keep 11% of the tokens.

Team

The Genesis Vision team ranks highly on credibility. With transparency at the core of the Genesis Vision project, the team had their Initial Coin Offering certified by The Financial Commission successfully. The Financial Commission is “an independent self-regulatory organization and external dispute resolution body, primarily dedicated to Forex.”

Genesis is the first ICO to be certified by the Financial Commission. One of the 3 cofounders Alexey Kutsenko is the CEO of Tools For Brokers. Tools For Brokers (TFB)is a fintech company working exclusively with brokers and has around 300 brokers as clients. The close relations of TFB will facilitate broker participation in Genesis Vision. The other two cofounders Ruslan Kamenskiy and Dmitry Nazarov started working on the project in 2016 and won the HackRussia all-Russian hackathon in the nomination “Finance and Blockchain” with the Genesis Vision project. There are 10 members in the team and 13 prolific advisors, many of them being CEOs and founders of Russia based wealth management companies.

Verdict

Credibility is always a top priority when looking at ICOs and Genesis has plenty of it.

Genesis builds up on the existing blockchain based asset management firms by enabling a window for traditional assets. Although the initial product focuses only on cryptocurrencies and Forex, many investors will find value in holding multiple fiat and cryptocurrencies together. The concept of each asset manager having his own currency seems really cool and will help attracting many potential traders/analysts. However, there is intense competition in blockchain based asset management space with companies like Melonport already working on betas with a thousand users. We hope Genesis does not lose a significant market when it rolls out its first version in 2019.

Risks

  • The gateway to traditional assets will not be easy. Genesis will face many regulatory headwinds when it eventually expands in traditional assets beyond Forex. -2
  • As mentioned above, Genesis faces intense competition in cryptocurrency asset management space. -3
  • Although the concept of asset managers having their own currencies sounds interesting, it makes the project much more complicated. -0.25
  • The first version of the product will be released in 2019, which seems a bit stretched. -1

Growth Potential

  • Although the share Forex asset management is lower than other forms of asset management, it still is humongous considering the total market size of $70 trillion. +4
  • Credible management and the advisory team is a big positive. +3
  • Genesis already has a solution for trust management market used by 80 financial companies. The working solution is based on a b2b model and is centralized. +3
  • Genesis has good relations with around 400 brokers and 50+ wealth management companies. This will help them scale very quickly. +2

Disposition

We arrive at a score of +5.75 out of 10 for Genesis Vision. There is no softcap and unsold tokens during the ICO will be burned which might result in potential upside in case the hardcap is not reached. Overall we have a positive view of Genesis.

Investment Details

The ICO is live. You can buy the tokens here.

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