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ICO Analysis: Shopin

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Online shopping has grown exponentially resulting in the rise of some extremely successful and profitable companies such as Amazon, eBay and Alibaba. Shopin aims to add their name to that list using blockchain technology to create a “decentralized Amazon” business model.

Shopin is a universal shopper profile that empowers retailers to compete with Amazon by offering better product recommendations, easier and more secure transactions, and more valuable rewards to customers who give retailers access to their purchase history and preferences. Using decentralized blockchain technology and artificial intelligence, Shopin is creating a more sustainable retail economy where retailers become stronger by working together and shoppers get rewarded based on the value of data that they fully own, control and share. Retailers will work with Shopin to onboard their shoppers and create a Shopin profile passing years of purchase history and SKUs to the shopper’s profile. The retail sites you visit will receive that data from Shopin, driving a personalized shopping experience leading to increased transactional conversion and increased revenues for the retailer. Using their Shopin login details, Shopin users will log into retail websites and be instantly recognized along with their historical purchase data.

Consumer data from retailers is combined with user-verified preferences to form the most accurate and up-to-date view of the shopper. The more the consumer shops, the more complete and defined the profile becomes through use of state-of-the-art AI. Shopin’s engine will collect the shopper’s data from every participating retailer, defining the shopper’s profile in real time enabling more accurate product recommendations. A secure profile that enables shoppers to own their complete purchase data, giving the power back to the customer and rewarding them financially.

Shopin recently worked with Bed, Bath and Beyond and Ermenegildo Zegna for a pilot program that produced excellent results. Both invited their registered customers to create Shopin profiles, resulting in over 700,000 sign-ups. Extracting shopper purchase and preferences data, Shopin provided those registrants with curated recommendations, leading to a 22% lift in conversions, and yielding $14.7 million in additional sales. 72,000 of the shoppers who created Shopin profiles invited 65,000 additional new users to go through a Shopin onboarding.

The benefits to shoppers:

  1. A shopping experience personally tailored throughout the web and retail
  2. “Just for you” personalized experience targeted to their spending habits
  3. Know who has their data and manage access to up-to-date information
  4. Benefits of one-click checkout on every site, manage shipping tracking, returns and more all through one profile
  5. Share your profile with friends and family to allow them to shop for you and only get the gifts you want

Benefits to retailers and marketers include:

  1. Access to accurate shopper-verified preferences to increase engagement
  2. Build more powerful recommendation engines with quality up-to-date shopper data
  3. Increased ROI on marketing and communication through live attestable shopper data
  4. Fewer returns

Token

The Shopin token will be an ERC20 utility token use to manage incentives offered by retailers. Shoppers will be rewarded with Shopin tokens when they allow their data to be used by retailers for analytics on their websites. Making cumbersome reward cards obsolete, shoppers will see the value of their tokens (rewards) on their app and be able to use them at any participating Shopin retailer (online or physical store). Shopin users will also have the option of gifting Shopin tokens to each other.

There will be a total supply of 1.5 billion tokens with 33% available for purchase. The token sale price is $0.10 USD per token with a hard cap of $50 million USD. The public sale will continue through May 2018 unless the hard cap is reached.

The token allocation is as follows:

  • 33.00% Token Sale
  • 33.00% Partner & Community, Incentives
  • 24.42% Team
  • 5.28%  Seed Investors & Advisers
  • 3.30%  Employee Option Pool
  • 1.00%  Ethereum Foundation Developers

The use of proceeds is as follows:

  • 50% Software Engineering, Data Science
  • 30% Marketing, Sponsorship, PR
  • 15% Business & Corporate Development, Operations
  • 5%  Legal, Accounting

Team

Shopin consists of a large team and advisory board (27 members strong) that brings over 15 years experience in successful e-commerce startups, user profiles and behavioral marketing solutions. The core engineers that built the entire Priceline system from launch are included in Shopin’s engineering team and plan to do for online retail what they did for the online travel industry. The executive team includes:

CEO and CoFounder Eran Eyal, winner of the United Nations World Summit Award for Innovation, brings over a decade of experience in retail and e-commerce.

CTO and CoFounder Divakar Rayapaty, a Principal Software Engineer at Priceline for 14 years and CoFounder/CTO at Maker’s Brand.

CMO Doron Wesly brings extensive B2C and B2B marketing experience having worked for companies such as Samsung, Applebee’s, Lotame, Tremor Video, Mindshare, Millward Brown and IAB.

Blockchain Technology Officer Jeremy Harkness served as the CTO/Head of R&D at Barrows, CTO of HP Ticket, and CTO/Founder of Strattice, where he invented the first remotely managed mini server and failover router.

Chief Revenue Officer Michael Herman, Former President of Global Sales at Elie Tahari and brings 20 years’ experience in senior executive positions.

Shopin boasts an impressive list of advisers including:

  • Sothi Thillairajah – CEO of Block One Capital, CoFounder of Finzat Block, and former Managing Director at Revere Capital Advisors.
  • Steven Nerayoff – the architect of the Ethereum Token Sale, an inventor of Gas for Ethereum, Founder, and CEO of Maple Ventures, CoFounder of Alchemist Ventures, and Founder and CEO of CloudParc.

Shopin is based in New York with recent offices recently opening in Korea.

Verdicts

Current retailers are looking for a solution to compete with the likes of Amazon, and Shopin could be exactly what they are looking for. Shopin is turning the retail and e-commerce web into a decentralized Amazon, built on the blockchain, with a universal shopper profile and cryptocurrency. Based in New York and opening offices in Korea as well as having successful pilots, Shopin is aiming to become one of the blockchain success stories of 2018.

Risks

  • Even with a larger team than some ICOs and Shopin offsetting 30%-50% of retailers’ initial contracts to jumpstart token adoption, a $50 million USD hard cap is still on the high side for an ICO in today’s market. -1
  • The team has the required experience from both business and blockchain to be a successful ico and it’s definitely a good sign that the team members are listing Shopin first on their LinkedIn profiles, but most of the team still has outside obligations which don’t allow for 100% of their time to be devoted to the project. -0.75
  • Although Shopin lists a large number of highly experienced team members and advisers, a token allocation of 30% is still considered high in comparison with other ICOs. However, this does include the seed investors allocation which is normally included in the token sale section. -1

Growth Potential

  • Shopin has already engaged in two successful pilots with retailers Bed, Bath and Beyond and Ermenegildo Zegna resulting in over 719,000 sign ups with Shopin customers purchasing 22% more than customers without a Shopin profile. +4
  • Shopin was voted the Best ICO and Startup by CoinAgenda Global. It was also the Winner of Best ICO at the 2018 North American Bitcoin Conference in Miami, FL. +3
  • Already approached by significant payment processors for partnerships, Shopin aims to be available to over 3,000 retailers and 20 million consumers. +3

Disposition

The Shopin project has won multiple ICO awards and boasts a stellar team of executives and advisers. It employs offices around the globe, partnerships soon to be announced, and recently completed a successful pre-sale. There is massive upside potential and rewards for retailers, consumers and investors if shopping with Shopin comes to fruition and is able to achieve mass adoption. Shopin receives a 7.25 out of 10 rating.

INVESTMENT DETAILS

  • Token Type: Utility
  • Platform: Ethereum
  • Total Supply: 1,500,000,000
  • Available for Purchase: 33%
  • Hard Cap: $50,000,000 USD
  • Crowdsale: Ongoing through May 2018
  • Price: 1 token = $0.10 USD
  • Payments Accepted: ETH, BTC
  • Jurisdictions barred from Participation: USA, China, New Zealand

For more information regarding Shopin:

Website: shopin.com
Telegram: telegram.me/shopineverywhere
Twitter: twitter.com/shopinapp
Reddit: reddit.com/r/shopin/
Facebook: facebook.com/shopineverywhere
Medium: medium.com/shopin-the-universal-shopper-profile
Steemit: steemit.com/@shopin
YouTube: youtube.com/channel/UCfYz684ovViO9J8T8qNEEOA

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO

ICO Analysis: Ultrain

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Ultrain Technology Limited is a cloud computing and smart contract platform with a programmable tech-infrastructure and multiple add-on features. Ultrain will function as an infrastructure for scalable decentralized applications (dApps), as well as provide trusted computational services to multiple sectors, such as retail, shared economy, logistics, financial services, healthcare, and media/entertainment.

The company will use a new random trusted consensus framework allowing the network to use only 1% of computing power to mint new coins, freeing up the remaining 99% to be used by applications. Ultrain will provide computing power for network management, AI, user-friendly smart contracts, high-performance trust computation, and blockchain IoT services.

This business ecosystem is comprised of multiple business organizations separated into three sectors:

  • The Technology Sector: infrastructure services integrated based on public blockchain, AI, and IoT.
  • The Horizontal Services Sector: organizations that provide decentralized business services, including decentralized insurance, decentralized banks, decentralized loan services, etc.
  • The Vertical Application Sector: decentralized application services that can be implemented in numerous industries such as finance, retail, scientific research and development, manufacturing, logistics, entertainment, pharmaceutical biochemistry, food, real estate, education, agriculture, etc.

Consensus features of Ultrain:

  • Completely decentralized architecture
  • Ultra-large-scale network cluster
  • Multi-terminal support
  • High-performance computing
  • Decentralization design

Token

UGAS is the utility token that will be used within the Ultrain economic system. UGAS will be required to pay for the use of the computing power and third-party service components on Ultrain. Also, all participating nodes are required to mortgage UGAS. UTokens on Ultrain, similar to ERC20 tokens on Ethereum, will be issued by each dApps running on the network. dApps will choose their own consensus mechanisms and token metrics.

The project has already raised $20 million during a seed round, during which 10% of the token supply was sold. Five percent of token supply is allocated for private/public sale scheduled for Q4 2018. The overall breakdown is as follows:

  • 50% Mining
  • 15% Core Team
  • 10% Foundation/Ecology
  • 10% Private Sale (Already completed)
  • 10% Consultant & Community Building
  • 5% Future Private/Public Sale

Team

The Ultrain team is impressive, bringing extensive experience from powerhouse companies such as Alibaba, Google, IBM, and Ant Financial. Their experience includes IT, finance, blockchain, business, management, computer programming, & software development.

Team members include:

Rui Guo – Ultrain Co-founder & CEO. Former Technical Director for Alibaba Group. Former Senior Architect for IBM

Husen Wang – Ultrain Chief Cryptologist. Former Blockchain Cryptography Expert for Ant Financial. Former Project Collaborator for Luxembourg Institute of Science and Technology (LIST)

Yufeng Shen – Ultrain Chief Architect. Former Senior Technical Expert for Alibaba Group. Former Senior Software Engineer for Google

Advisors include:

Dr. Keyu Jin – Tenured Professor at the London School of Economics. Board Member for the Richemont Group. Harvard University PhD

Luyu Yang – Co-founder of musical.ly. Former Product Management Director for eBaoTech Corporation. Co-Founder of Snowbird Consulting

Verdict

Using a completely decentralized public network with lower operating costs, higher operating efficiency, and innovations in cryptography, Ultrain aims to surpass traditional public blockchain platforms in performance and scalability with up to 20,000 tps. With a stellar team and strong financial backing, Ultrain could become a major player by 2019.

Risks

  • Even with an all-star team, competing with the likes of Ethereum, EOS, and NEO is no small task. -1
  • Token metrics are a major aspect which ico investors consider. Based on current information available, the total market cap valuation is $200 million which is rather high in the current market. -1
  • The hype factor for Ultrain, which carries weight in the current crypto market, isn’t considered high. However, it is currently growing and gaining momentum. -1

Growth Opportunity

  • Ultrain will release important R&D milestones and be the keynote speaker at SF Blockchain week in October to kick-start the developer community building for Ultrain. There are several products to be released: (1) Public testnet launching, (2) Permitted mainnet launching, (3) Zero knowledge proof demo, and (4) Multiple DApps demo on chain. +3
  • Unitopia lab, a Blockchain research lab of the well-known Chinese video game developer Electronic Soul, announced a strategic partnership with Ultrain. Together, they will aim to establish a presence in this new market and make Blockchain video games a household product. +3
  • DApps will be able to use their own consensus mechanism or choose PoW, PoS, DPoS, POA, and RPOS. +2
  • Ultrain has an extensive list of investing partners including Draper Dragon, FBG Capitol, KuCoin, and Bixon. +2

Disposition

While Ultrain hasn’t gotten as much attention as some hyped up ico’s, this could work out in favor of investors who see an opportunity of an excellent project that’s been flying under the radar. The team and advisors are solid, they have a partnership with Unitopia lab, and they have the backing of numerous VC firms. All things considered, Ultrain receives a 7 out of 10 rating.

Investment Details

  • Type: Utility
  • Symbol: UGAS
  • Price: 1 UGAS = $0.20 USD
  • Total Supply: 1,000,000,000 UGAS
  • Private Sale: 10% of tokens (Completed)
  • Future Private/Public Sales: 5% (Q4 2018)

For more information regarding Ultrain:

Website: http://www.ultrain.io
Telegram: https://t.me/ultrainchain
Twitter: https://twitter.com/UltrainB
Facebook: https://www.facebook.com/Ultraincommunity/
Medium: https://medium.com/@ultrainchain

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO

ICO Analysis: Hedge

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When you buy your first cryptocurrency and start trading between pairs, usually you do in accordance with what you have heard from other people or your own research. Thinking that some project is truly good, you expect to make some gains. Yet it is always hard to have an estimation for “some gains”. Unexperienced traders usually get greedy, expecting more profit. This usually ends up with not taking profits and losing some of your investment. More experienced traders sometimes set prices to sell some or all of their tokens, taking profits and moving forward. This way of trading is basically predicting a price to sell cryptocurrencies: If you make a good prediction, then you sell at the peak. If not, either you are not able to sell as the price did not go up as much as you have predicted, or it keeps rising up which would be still a good trade.

Hedge is a platform allowing seasoned traders to sell their predictions. They create Blueprints with the predicted information in the form of a smart contract. They are required to stake HEDG tokens which can be seen as a measure of security, disincentivizing these investors’ spamming Blueprints. Platform users obtain these Blueprints in return for HEDG tokens.

A decentralized oracle then checks whether the prediction is true or false. If true, the predictor gets all staked coins. If not, the predictor loses his or her staked coins and the platform user gets his or her token back. Blueprint creators are ranked in terms of their success rates, streaks and so on. By checking creator’s rank, platform users can buy blueprints from more successful creators. Once you feel confident in your trading skills and predictions, you can create and sell Blueprints yourself on Hedge as well.

Yet a dispute over almost anything is possible. A platform user or a Blueprint creator can create a dispute about the result of his or her prediction. In this case, the disputer has to stake more coins and highly-ranked users decide whether the prediction is, in fact, true or false. If a person is false about his or her dispute, he loses these additionally staked coins as well. All this process, from the creation of a Blueprint to the dispute’s result, is conducted in a decentralized manner.

Token

HEDG tokens are used for the creation of Blueprints, buying these Blueprints and creating disputes. The staking mechanism, a quite common defense mechanism, ensures that spamming Blueprints is not financially viable for the attacker.

As tokens at any sale stage are sold $0.02, the ICO investor does not have much to worry regarding any huge bonus for private investors and so on. 90% of the hard-cap is already sold which is a good reason to think that the project has met interest to some acceptable degree and meeting the hard cap should not be hard.

The initial total supply of HEDG is 1 billion tokens with the following token distribution:

  1. 50% private and public tokens
  2. 10% seed round
  3. 20% team
  4. 12% partnerships and community
  5. 3% advisors
  6. 5% company

Team, partnership and community, and advisor tokens are locked for 36 months, 12 months and 12 months respectively. Once the lock-up period ends, tokens will be released in monthly installments.

There is no information on how the team is planning to use the token sale proceeds at the moment.

Team

CEO David Waslen: Prior to co-founding Chrysalis Capital Advisors Inc., Waslen was the director of finance at Handy, an application to book home services.

Allan Redman: Redman is a senior software developer at Siemens Canada. Before joining Siemens, he was a senior .Net developer at Schneider Electric.

Verdict

Below is a breakdown of the risks and growth potential of Hedge.

Risks

  • No advisors are listed as of September 15th. (-1)
  • In the absence of social media channels such as Reddit and Telegram, it is hard to gauge the community interest in the project. (-1)
  • A more complex prediction system instead of a true/false one could create more interest and diversity. (-1.5)

Growth Potential

  • The project has already met 90% of its hard cap in prior rounds and should not have trouble to hit the cap. (+2)
  • Prediction market cryptocurrency projects tend to do well in terms of return on investment. (+2)
  • Such a taking mechanism is a common, yet a good way to defend against spam attacks. (+1.5)
  • Low hard cap. (+1.5)

Disposition

Hedge is a very simple, yet elegant prediction market cryptocurrency project. It enables seasoned investors to sell their predictions and less experienced traders to buy them with HEDG tokens. Even the adoption of a small community is sufficient for the project to work, which is quite likely as it has already raised 90% of its hard cap, precisely $9,000,000. On the other hand, from the perspective of an ICO investor, it is hard to gauge any potential return on investment as the absence of social media channels makes it extremely hard to gauge the community interest in the project. Implemented staking mechanism defends the platform against spam attacks and gives platform users a reason to use tokens. Investors might think that a binary prediction system isn’t ideal vs. a more sophisticated one. Hedge receives a 3.5/10.

Investment Details

  • Type: ERC20 – Utility
  • Symbol: HEDG
  • Platform: Ethereum
  • Crowdsale: October 17th
  • Minimum Investment: Unspecified
  • Price: $0.02
  • Hard Cap: $10,000,000
  • Payments Accepted: Unspecified
  • Restricted from Participating: Unspecified

For More Information

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO

ICO Analysis: Block66

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The mortgage market is one of the biggest financial markets in the world. The market in the United States is around $10 trillion dollars, but the worldwide figure of $33 trillion is even more impressive. Yet getting a mortgage is not easy as risk-averse institutions do not have business with many viable candidates. Even if institutions at a smaller scale and private lenders want to get their piece of the pie, they are having a hard time to find a place in the market and meet entry barriers.

Block66 is a mortgage blockchain platform aiming to connect these two sides of lenders and borrowers. By using this platform, credible people whose applications are denied by the mainstream mortgage market now can borrow funds from lenders. It should be also noted that a mortgage application takes forty to forty-five days in the United States and the most of this period is spent on bureaucratic issues. At the end of this period, many people’s applications are rejected, and their precious time is just wasted.

But now thanks to smart contracts and the blockchain technology, this inefficient and stressful process of loaning and borrowing money can be conducted in a way much easier and faster. Having no access to any bank account or geographical boundaries is not an issue as long as you find a borrower or a lender, depending on which side of the trade you are. Any document can be automatically checked, thus no bureaucratic baggage. Truly Block66, the world’s first blockchain enabled mortgage lending network, can do it all in a highly transparent and efficient way.

Token

The Block66 platform uses two different tokens. The first one, Block66 Token (B66), is the main currency of the network. The second one, Block66 Network Tokens (BNET), is produced by B66 tokens, quite similar to NEO-GAS pair. BNET tokens shall be used for actions which take place in the network such as covering third-party KYC costs and modifying the proof of loan tokens. This currency generation mechanism brings another incentive to hold B66 tokens. As no currency other than BNET can be used for these actions, we can say that BNET is the fuel of the Block66 platform. Any BNET used for in-platform actions will be burned, thus decreasing the supply and increasing the demand per token.

The ICO investor should note that in the pre-sale round still going on, contributors are offered a discount of 33%, making the price $0.07 per token.

The initial total supply of B66 is 300,000,000 tokens with the following token distribution:

  1. 9% advisors and bug bounty
  2. 40% reserve
  3. 16.6% presale
  4. 34.4% main sale

The team is planning to use the token sale proceeds as follows.

  1. 15% operations
  2. 30% business development
  3. 40% engineering
  4. 15% marketing

Team

CEO John Markham: Markham is a mortgage agent at Mortgage Intelligence, a mortgage broker company located in Ontario, Canada.

Vishal Karangutkar: Prior to joining Block66 as a solidity developer, Karanguthar has worked as a principal engineer at Fidelity Investments and as a senior system engineer at Merrill Lynch.

Advisors

Shingo Lavine: Lavine is the founder and CEO at Ethos.

Hakim Thompson: Thompson was the vice-president at Goldman Sachs’ Mortgages & Structured Products division before joining Behalf, an alternative financial provider for small to medium-sized businesses, as the director of finance.

Rob Beswick: Beswick is the chief commercial officer at Virgin Mobile.

Maurice Herlihy: Herlihy is a professor of computer science at Brown University and an advisor to Ethos and Algorand.

Partners

Bounty0x: Bounty0x is a blockchain platform built on the 0x protocol, allowing people and companies to run bounty programs.

Civic: Civic is a blockchain project which creates tools for identity protection and control.

Verdict

Below is a breakdown of the risks and growth potential of Block66.

Risks

  • MVP will be launched Q1’ 2019. (-1.5)
  • Cryptocurrencies’ volatility is quite a big problem for lending platforms. (-1.5)

Growth Potential

  • Due to the money lending market’s unrealistic standards and unfair restrictions, so many people’s demands are rejected. Once projects like Block66 earn these people’s trust, this area will be definitely a hot one. (+2)
  • The presence of team members experienced in mortgage and real estate markets. (+2)
  • Fair token metrics. (+2)

Disposition

The mortgage market is one of the biggest financial markets in the world, but due to institutional lenders’ risk-averseness, many credible people and small companies are not able to get a loan even if there are smaller institutions and private lenders out there willing to make loans. Block66 is the first mortgage-focused lending and borrowing cryptocurrency project, aiming to break down this wall between these two sides. Although it is pretty much established between the cryptocurrency community that lending platforms provide an important use-case, the expected success is not met so far. Block66 has a fair shot at relative success by having team members experienced in mortgage loans and real estate. Yet, since MVP will not be released until next year, it is too early to tell. Block66 receives a 3/10.

Investment Details

  • Type: ERC20 – Utility
  • Symbol: B66
  • Platform: Ethereum
  • Crowdsale: Unspecified
  • Minimum Investment: Unspecified
  • Price: $0.10
  • Hard Cap: $12,285,000
  • Payments Accepted: Unspecified
  • Restricted from Participating: Unspecified

For More Information

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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