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ICO Analysis: Polybius

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Polybius: “a contemporary banking institution with a progressive approach.” Do what? A banking institution and an ICO? What sorcery is this?

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This is our obvious first reaction to the words “banking institution” in reference to an Initial Coin Offering. Bitcoin, which never had an ICO and whose exchanges sprouted organically, was and is very much about “being your bank,” as in, not relying on centralized entities to steward your wealth. The biggest problems Bitcoin has faced have arisen when centralized entities experienced problems – enter Mt. Gox, Bitfinex, and the Silk Road.

Nevertheless, since we brought it up, we’re obligated to take a close look at Polybius, which claims on its website to have raised over $11 million already by time of writing.

Is Modern Banking An Oxymoron?

Banking itself dates to a time when people’s currency was heavy and constantly vulnerable. Bankers were able to make money by using the funds when their owners were not using them, and for a long time this was the best civilization could do in terms of guarding assets. As the modern age has progressed, we have witnessed more and more legacy institutions fall behind the pace of technology. Our governments and banks remain vulnerable to virtual attack; our institutions are increasingly unreliable and inefficient by comparison to the technological solutions which have arisen.

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Polybius, unlike nearly every other cryptocurrency initiative ever, doesn’t appear to believe the banking system is broken fundamentally. Instead, they think it can be reformed through technology, and this is what they apparently aim to do with Polybius.

Polybius Foundation, a team of financial, security, legal and technical experts is raising funds for its project Polybius Bank. Our goal is to capitalize on the broader digitalization trend […] It will have all the functions of a classical bank, but will not host any branches nor physical front-offices and will rely fully on the latest digital technologies.

Okay, so you mean like Ally Bank, ING Direct, Green Dot, or any of the myriad of other online banks that do not have any physical services? Thus far we’re not hearing much difference between those and this, other than that those did not go to the public with an ICO in order to raise funds for their businesses. What else?

It will aim to enable secure and seamless connections between life and the things we love and use every day.

Not just vague, this, but boring! Thus far, in the Polybius Prospectus, we’re not seeing anything more than you’d see in a destined-to-fail slide deck at any VC meeting. In fact, the problem that Polybius purportedly wants to solve arguably has dozens, if not hundreds, of solutions on the market, probably none of which are trying to crowdfund their bootstrap funds.

For the purpose of this article, we put forth the following notion: banking itself is archaic and therefore can only be modernized to the extent that it can ease the transition to era-native solutions like the blockchain. This being the stance of the author, the idea of creating a “modern bank” for the “digital generation” is already underwhelming, as a concept, and probably futile as en effort.

But regulatory concerns persist in the cryptocurrency space. Ripple has seen significant gains due to its regulator-friendly approach to blockchain implementation, while Bitcoin, which has few if any regulator-friendly features, has seen even greater gains. Therefore, a project which aims at compliance from the start does have some potential for growth. In theory.

More A Traditional Investment Than An ICO

The token produced in most ICOs has some later purpose like trading or using within an ecosystem, but in this case, the only purpose is to hold in order to collect profits. At the end of each year, 20% of the bank’s profits will be transferred to a designated Ethereum wallet, and from there they will be distributed to token holders. This means that the tokens can still be sold between people, but that speculation will probably not be the primary usage of PLBTs.

Therefore, this analysis is not so much about the token but about the potential profitability and performance of the bank it is underwriting.

Polybius will only operate in the European Union at the outset, due to its familiarity with the region, according to the business model. It would seem ironic if they were to remain in this mode, as they wish to serve the “digital generation,” which is essentially a borderless generation.

The business model document only plans for a fundraising of up to $6 million, but at time of writing the bank claimed to have already raised over twice that amount. At this level, in terms of products and services, they intend to offer:

  • E-commerce gateway
  • Peer-to-peer loan facilitation (on which Polybius will profit by commission)
  • Managed cryptocurrency investments
  • Debit cards/EFT services

The model does not go into specifics as to the actual meat and bones of the company at this point in the game. Presumably Bitcoin and other cryptocurrencies, as well as Euros, would be usable for an account holder. The question of profitability comes to mind. By their own forecasts, Polybius believes that by the end of 2018 they will be operating somewhere between a 35 and 40% profit level. The question is how they will achieve that, and how valuable any of the above listed services are to consumers and businesses.

The e-commerce gateway model is dominated by Coinbase, Bitpay, Bitgo, and a few others. A new addition, despite the rise of cryptocurrencies, does not exactly raise eyebrows in terms of prospects.

Peer-to-peer loan facilitation, however, conducted by a regulated and state-certified entity, via cryptocurrency, could be a big hit. BTCJam, a Bitcoin-only version of Kickstarter, has faced regulatory issues everywhere it has operated, and last year halted operations in the United States as a result. Firms which can deftly navigate the micro-loan and peer-to-peer loan market are potentially embarking on huge returns.

Managed cryptocurrency portfolios might be interesting, but these funds will have to prove themselves before they will actually reach a real profit for the company via commissions and fees.

Debit cards are a dime a dozen anymore. It would seem obvious that if they’re going to be a traditional bank then debit cards would be a requirement. The ceiling on fees for these is pretty low, as well, given the level of competition.

Overall, this 40% figure can only derive from the fact that the actual costs of launching these initiatives is relatively low, not from the bombast of the offerings.

The Polybius Foundation

Like many of the Ethereum ICOs, the heavy lifting for this project has largely been done or can be contracted, so most of their team is focused on business operations.

The project is mostly being spearheaded by HashCoins, an Estonian company which focuses on blockchain technology. They don’t list a lot of credits on their site, but testimonials are present from CryptoPay, AdVendor, and EmerCoin, none of which are massive names. This is not a drawback, necessarily, but what we’re saying here is that the company doesn’t have some huge track record of giant profits.

At the helm of HashCoins is Ivan Turygin. Turygin has not made a lot of public statements during his professional life. His LinkedIn profile lists HashCoins and Burfa Capital as his two primary positions for the past four years, and before that he worked as a CEO for a company called Delirium. According to the Internet,

Dilerium Ou is a relatively mature organization in the lumber and other building material companies industry located in Tallinn, Estonia.

Turygin’s experience at Burfa Capital might be helpful to his current venture. Unfortunately, the English-speaking Internet doesn’t know much about projects which Burfa Capital has backed, so a good track record can’t really be garnered that way.

Moving over to the co-founder, Sergei Potapenko, it becomes more evident that both Burfa Capital and Burfa Media are projects the two started together. From what we can gather, they made their money in the Siberian timber trade and are looking to put their money into more financial instruments through HashCoins and Polybius, among others potentially in the future.

Potapenko has no other work history besides his entrepreneurial endeavors, post-college.

They have a handful of other people working with them at HashCoins, and then an equivalent number of advisors, none of whom are overly notable from this perspective, but some of whom have important offerings, like Ugo Bechis, a financial advisor and economist with a long career.

The team itself doesn’t appear to be lacking in the abilities required, nonetheless, although, as previously stated, much of the technical work has either been done or can be contracted, which could be the intention, although HashCoins of course has developers on staff. The lead developer for the Polybius project is Renna Reemet, who has numerous employment credentials since leaving college, including as a PHP Developer for something called Creditstar Group.

The Verdict

There are some angles in this project that can be worked into a profitable mode, but the likelihood of failure is pretty high from this writer’s perspective, given that there are no truly revolutionary offerings here. Their managed trading portfolio offering will probably be overshadowed by ShapeShift’s Prism, their Debit card, as noted, is anything but special, and their other services are likely to take a long time to really gain traction.

But the approach is there, and there is potential due to their regulator-focused approach.

Therefore we will give Polybius a 4.9 out of 10 in terms of likelihood of recouping funds invested. A bit higher (5.1) if you intend to recoup them by trading, shorting, or otherwise messing with the token itself, but on simple profitability of holding the token itself, we’ll say your odds are a little less than half in this case.

Investment Details

There will be no fixed supply of PLBT tokens, but the price is fixed at $10. An unlimited number of tokens can be created and purchased during the crowdsale. The tokens primary function is for redemption of stake in the bank itself, not trading, although they are of course tradable, and secondary markets are likely if the growth of the ICO continues. So far, at $10 per token with a declining (by week) discount, they have raised over 12 million dollars. This means they’ve minted at least 1.2m PLBT tokens so far. According to their FAQ, you can make purchases in multiple ways:

  • Wire transfer in USD and EUR (Minimum purchase amount 10 PLBT)
  • BTC, ETH, USDT direct transfer (Minimum purchase amount 1 PLBT)
  • Multiple cryptocurrencies supported by ShapeShift.io (Minimum purchase amount 1 PLBT)
  • Emercoin (EMC) direct transfer (Minimum purchase amount 100 PLBT)
  • Debit/Credit card payment (Visa/Mastercard) (Minimum purchase amount 1 PLBT)

It should be noted that the project is in no way stating that there is some kind of $10 floor on the PLBT token. To guesstimate a floor based on the initial price, you have to rely on the rationality of the initial purchasers, most of whom, it would seem, are investing with an eye toward reaping rewards at the end of the business year.

You can invest today, if you wish, by going to ico.polybius.io.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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5 stars on average, based on 2 rated postsP. H. Madore has covered the cryptocurrency beat over the course of hundreds of articles for Hacked's sister site, CryptoCoinsNews, as well as some of her competitors. He is a major contributing developer to the Woodcoin project, and has made technical contributions on a number of other cryptocurrency projects. In spare time, he recently began a more personalized, weekly newsletter at http://ico.phm.link




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  1. AzziGeo

    June 10, 2017 at 10:03 am

    Thank you for your detailed analysis , it gave a very clear idea about this new project that i have been reading about. i do think that it is more like a traditional bank disguised in the revolutionary blockchain idea.

    Would it be possible to have your idea about NVO.io too?

    thanks

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ICO

ICO Analysis: AIRBLOC

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AIRBLOC is a platform for the analysis and trade of personal data, uniting buyers and companies wishing to obtain information about their customers.

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As a decentralized platform for the exchange of personal data for both people and applications, AIRBLOC is planning to expand the data market to a level where individuals and small applications can participate, which will improve the quality and quantity of data transferred so that all market participants eventually benefit from this exchange.

Users will be able to monetize their own data, while monitoring and controlling transactions. Through the DAuth protocol on AIRBLOC, applications can receive permission from users and sell data on their behalf. In addition, advertisers can easily acquire and access a small amount of data and optimize their marketing campaigns using effective micro-targeting based on a high-quality and diverse set of user data.

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Data Providers are end users, and fully control the use and dissemination of data.

Gatekeepers are a network node; they keep the network from fraudulent activities by checking data and detecting user violations.

Data Collectors are applications that collect data and monetize them on behalf of users. They can collect indirect data using DAuth or collect direct data from users.

Data Refineries analyze data collected from Data Providers and processes them into user-level attributes. The processed data is then added to the user profile so that Data Consumers can filter them according to the specified attributes when creating a new segment.

Data Consumers are advertisers who purchase data for targeted ads using ABL tokens.

The protocol layers are described below:

  • Application Layer: Consists of third-party DApps that use Airbloc, including Airbloc Client, Airbloc DMP, and SDK.
  • API Layer: an interface provided for communication with Airbloc Network and third-party DApps.
  • Service Layer: Airbloc Contract, which includes all the functions of Airbloc Network.
  • Core Layer: This layer is based on the Ethereum platform. It uses the internal subchain network to verify the data and uses the interchain network to link the two block libraries.

The data in the AIRBLOC system go through the seven stages of data processing, involving all five types of stakeholders. User-created data is collected and stored after Gatekeeper checks them. The refinery will refine these data in commercially available Ad data and sell it to consumers.

AIRBLOC has many competitors, including Wibson, Datum, Bitsabout.me, Insights Network, Opiria, Metame and BitClave. However, the whitepaper explains how AIRBLOC differs from these companies.

Token

The total token supply is set at 400 million ABL. The tokens will be mined based on the annual inflation rate of 2.5% with the depreciation rate of -10.9%. The mined tokens will be stored on the AIR rewards pool. Such accumulated rewards will be given to Users and Gatekeepers as rewards. The block reward has a half-life of six years. As a result, more rewards will be given to early stage Network participants.

Nodes need ABL tokens in order to validate the date, and be rewarded in ABL as per usual POS

The token sale metrics are provided below:

In terms of token economics, AIRBLOC offers two types of tokens. One is the AIRBLOC (ABL), and the other is AIRBLOC Reward (AIR). ABL is a transferable ERC20 token and AIR is a non-transferrable token belonging to Users but can later be converted into ABL at a ratio of one-to-one.

While AIR cannot be transferred to others, it could be converted to ABL. However, it is impossible to convert ABL back to AIR.

The ABL token utility is spelled out below:

  • [DATA SOURCE] Data Providers who provide data will be rewarded with ABL tokens.
  • [DATA CLEANSING+VALIDATION] Data Validators are rewarded in ABL tokens for validating and cleansing data (removing unnecessary segments of the data) before the data is registered on-chain.
  • [STORAGE] Data Storage nodes are rewarded in ABL tokens for storing data.
  • [DATA REFINING] Data Refineries analyze data and refine them into insights.
  • [MARKETPLACE] Interactions and transactions on the AIRBLOC Data Marketplace would require the ABL token.

AIR is a reward token for Users that complete productive activities in AIRBLOC, such as:

  • Provide data or contribute to the data reliability mining process.
  • When Gatekeepers maintain AeroNetwork node.
  • Refiners process raw data into valuable data.

Inflation

Actually, I was bothered by the inflation concept, so I dug into inflation and AIR issuance.

inflation will work in two ways:

1) ABL mined by nodes through a POS which requires ABL and is set at 2.5% per annum with 10.9% decrease in yield.
2) Through conversion of AIR, which is also given to user as per their contribution and amount of AIR they have.

To get ABL tokens, you must:

  1. Buy at the exchange
  2. Receive reward from node
  3. Convert from AIR

In this sense, the procedure of AIR issuance is rather important. And for this AIRBLOC introduces a concept of AIR pool.

AIR pool will be a dynamic account, from which rewards will be given as per process described above. What is important is to understand how it is filled in the first place:

  • 10% of total supply of ABL goes to AIR pool to ensure liquidity.
  • It is filled with trading fees, data usage rights fees paid by refineries and penalties for misbehavior.

Thus we see that issue of AIR is an ongoing process. But in order to hinder potential price dumps by AIR holders, conversion of AIR to ABL per hour is limited to 0.1% of AIR generated by the network.

Team

 

Roi Nam is the CEO and co-founder. He also served as CEO of ab180 (parent company) for two years.  He was engaged in web development for 1.5 years, as well as CSO for 1 year.

Wonkyung Lyu is the Dev Team Lead and co-founder. He is also co-founder in ab180.

Hunjae Jung serves as the project’s Back-end Part Lead and co-founder  and was also part of the founding team at ab180. Naeun Kim, Design Team Leader, rounds out the founding team at AIRBLOC.

The broader team is filled with developers and business professionals that are associated with ab180.

The advisory team includes JH Kim, who is also part of the ICON Foundation. He has almost 20 years of experience in the field of security, has experience in developing patented applications, such as the FCI protocol, has the CISA qualification, and is currently the director of Theloop.

Jason Han, who serves General Director of Kakao Blockchain, is also on the advisory team. He has served co-chairman and technical director of FuturePlay Tech VC.

Serial entrepreneur  Sungjae Hwang is also an adviser to the project. He is a partner of Futureplay, the initial high-speed accelerator in South Korea and the CEO of FoundationX. Prior to these companies, he founded several start-ups. He worked as the chief product officer in Fluenty Inc. and AI chatbot startup, which was acquired by Samsung Electronics in 2017.

Louis Jinhwa Kim, who previously served as Director of the Tide Institute Institute of Finance and Delegate of the Republic of Korea to the United Nations Conference on Environment and Development (2012), is also on the team.

Partners include:

  • GS SHOP, a leading online retail platform in Korea.
  • Allbit, a new type of crypto exchange gateway. .
  • FoundationX, one of the growing funds and accelerators of venture capital in Korea.
  • VEAT, which is one of the leading law firms in Korea specializing in startup advisory services.
  • ORANGEFARM, which is focused on incubating promising startups in Korea. ab180, the parent company AIRBLOC, was incubated in ORANGEFARM as early as 2017.
  • SENTIENCE, one of the leading Korean research companies,.
  • Deblock, an accelerator in Korea which is jointly invested by ICON Foundation & Ad4th Insight, a specialized block-chain company.
  • Battle Entertainment, a leading comic platform in Korea, serving more than a million customers.
  • Humanscape, a the leading medical platform for customer relationship management in Korea, which helps hospitals monitor the condition of patients after surgery and provide follow-up services to patients.
  • Rainist, a leading Korean software company which provides recommendations for financial products based on lifestyle patterns.
  • Fysical, the world’s first full-fledged, fully functional, decentralized market for location data.
  • Indorse, a decentralized social network for professionals.

Verdict

A large team with extensive experience in the sector looks solid. The guys were able to attract consultants in areas where there are obvious gaps, as well as partners represented by ICON.

Risks

  • Based on token sale ROI statistic, marketplaces and advertising related projects do not have a good performance in the short term. -1
  • Customer attraction could face challenges. However, to offset this, the platform has developed a proprietary AirBloc Protocol SDK (software development kit) that has already been stress tested by 60 million devices in Korea. The SDK Protocol functions like a layer that can be easily implemented on top of apps, allowing acquisition of customers. -0.5
  • Platform implementation and scaling could face difficulties, as Ethereum is not suitable for this. Therefore, AIRBLOC uses the hybrid-chain architecture that uses Ethereum and ICON. Data validation and the process will be done through Aero Network, which will use ICON. Such a combination seems promising; however, without a working MVP (planned to be in Q3 2018) it is hard to judge on its performance. -1
  • There are ptential regulatory barriers in relation to private data protection laws, although the team looks prepared to handle it. -0.5
  • I do not like the fact that private sale participants get 45%, even though 30% of 45% will be locked for 3 months as their overall part in the token distribution is rather high. -2
  • The project involves a complex inflation model, which involves two tokens. -1

Growth Potential

  • Mother company ab108 is already successful in advertising market analysis in Korea. +2
  • Whitepaper and documentation are pretty good. +1
  • The team is above average with many strong developers. +2
  • A lot of strong partnerships like ICON and GS shop, Coinplug as well as several VCs. +2
  • Token metrics and distribution are in a good range with a hard cap of 20,000 ETH (around $12 million). +2
  • Strong token use case. +1
  • A good growth strategy for user attraction. +1
  • Hype is there (Telegram has 10,000+ members and lots of people are on the whitelist). +2

Disposition

This is definitely a project to look for. The team has all the necessary experience and knowledge for a successful execution. They leverage on their mother company ab108 and numerous partnerships. They have some obstacles in their way, but they have a clear plan how to overcome them. AIRBLOC receives 7 of 10.

Investment Details

  • Type: ERC20 – Utility
  • Symbol: ABL
  • Platform: Hybrid chain structure: Ethereum and ICON
  • Crowdsale: June
  • Minimum Investment: 0.2 ETH
  • Price: 1 ETH = 10,000 ABL
  • Hard Cap: 20,000 ETH
  • Payments Accepted: ETH
  • Restrictions Barred from Participating: USA and China

General details :

Website : https://airbloc.org/#main

Whitepaper : https://docs.google.com/document/d/1JFpgTbp3W76Q45HmefSpLBraZ_XeTHmdtWheYMU0czQ/edit

Telegram : https://t.me/airbloc

Github : https://github.com/airbloc

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.9 stars on average, based on 6 rated postsVladislav Semjonov has a legal and financial background. He has been involved in crypto space since early 2017 in both ICO advising positions in several ICO consultancy firms, and as an ICO analyst for VC. He began contributing for Hacked.com in April 2017.




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ICO Analysis: RedPen

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RedPen is a breakthrough social news and storytelling platform powered by blockchain and artificial intelligence. It combines news and public opinion into one experience to showcase what the internet thinks, feels and says about stories. The RedPen platform transforms online communities and information consumption while highlighting author reputation.

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The company aims to build and empower the global, connected community by making the world’s information collectively understood. Like taking a red pen to the internet, RedPen will allow users to view and contribute to the most transparent, informative and contextual rendition of content and news. RedPen allows you to follow your favorite interests and identify who is talking about a given topic. The platform also intends to highlight the various viewpoints, biases, and how the crowd is feeling.

RedPen’s vision for consuming, sharing, following and discussing content can be organized into impact categories:

Time

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  • Provides more complete information, faster
  • Reduces time discovering your favorite content
  • Re-invests time to gain more knowledge about additional topics

Accountability

  • Clearly displays source attribution
  • Stores and captures opinion
  • Ensures transparency and privacy

Decentralized Control

  • Captures crowdsourced viewpoints
  • Processes distributed observations
  • Allows people to discover and learn at their own pace and depth

Context

  • Summarizes essential story elements
  • Provides rich access to less obvious information
  • Presents a broad public opinion
  • Illuminates and embrace biases

Awareness

  • Feeds people’s curiosity and passion for knowledge
  • Visualizes topics you care about, all in one place
  • Provides a more comprehensive understanding
  • Compares and contrasts across diverse sources

The RedPen system aggregates, analyzes and synthesizes diverse information being written and discussed all in one place—called RedPen Stories. Through a simple user experience, RedPen will identify relevant context, summarize public opinion and highlight author perspectives. Additionally, RedPen Stories intends to encourage people to share, connect and engage in meaningful conversations with their friends and personal networks to cultivate community and storytelling. By leveraging artificial intelligence, creative uses of blockchain, and advanced analytics, RedPen provides individuals with more complete information, faster. Through game-changing formats, dynamic content will be delivered with the necessary and appropriate context to maximize understanding and community. This ensures that the full, verifiable life of information is always available for the world to see.

Token

The RedPen token (RPN) is an ERC20 compatible protocol that will be used to acquire a RedPen Membership. Members will then be able to use RPN to purchase products and services on RedPen such as:

  • Request new content sources and authors to be added to RedPen
  • Eliminate ads
  • Renew RedPen Memberships and receive discounts

RedPen Membership includes the premium benefit of access to RedPen Reputations. Additional benefits include product opinion polls, official beta testing, access to early releases of new features, front of the line resume submissions and RPN token badges. RedPen says it is committed to rewarding users, creators, publishers and innovators in the media space. Five percent of RPN tokens will be distributed as incentives to reward socially responsible users, content creators and partners.

The RedPen ICO is following a unique format with three tiers (private pre-sale, Sale 1 and Sale 2). The private pre-sale is scheduled to begin in Q2 2018 followed by Sale 1 scheduled to begin in Q3 2018 with a price of 1 RPN equivalent to $0.82 USD. Sale 2 is scheduled to occur up to two years later.

The token distribution is as follows:

  • 60% Token Sales (Presale 20% / Sale 1 22% / Sale 2 18%)
  • 15% Team
  • 10% Advisers/Partners
  • 10% Company
  • 5%  Rewards

Team

The RedPen team is comprised of innovators, creators, marketers and engineers with deep technical expertise in data science, machine learning, data mining, natural language processing, mobile development, large-scale distributed platforms and emerging blockchain skills. A few members of the executive team are:

  • Ryan Lewis – Chief Creative Officer and Founder at RedPen. World-renowned producer, musician, music video director, entrepreneur. Four-time Grammy award winner.
  • RJ Smith – CEO, CTO, and Founder at RedPen. Former Technical Director for the U.S. Intelligence Community. Former Engineer for Goodyear. Former Computer Specialist at The White House
  • Peter Grossman – Chief Commercial Officer at RedPen. Former President for Arnold Worldwide. Former EVP, Director of Client Service for JWT. Former Board Member and CEO for QWiPS.

RedPen lists a total of eight advisers with a strong background in blockchain, government and intelligence and online publishing.

Verdict

RedPen has the potential to be an indispensable tool for people who want to understand the complete story about the things they care about and join in the conversations around them. In the current ICO market with multiple blockchain projects all vying for the fastest TPS, the concept behind this ICO is a welcome change. Investors looking for potentially profitable projects under the radar should keep an eye on RedPen.

Risks

  • A lockup or vesting period has become the norm for team tokens, which gives investors the assurance of long-term commitment. There currently isn’t a lockup period or vesting schedule listed for the RedPen team. -1.25
  • Many ICO investors look for projects with starting low market caps to increase the opportunity of high ROI. A $45 million fundraising goal is slightly on the high side for current ICOs. -1.75

Growth Potential

  • An ICO with an MVP is ahead of the game and appeals to investors. In 2017 RedPen developed an initial mobile application and software to detect story similarity and summarize language comparison. By Q4 2018, RedPen will release a mobile app focused on crypto and blockchain topics. +3.5
  • Producer Ryan Lewis and singer/rapper Macklemore are deeply involved in the creation of RedPen and are not simply lending their names as an endorsement. However, having famous people involved will definitely be a major marketing bonus that will attract more attention to the project. +3.5
  • There are all-stars on the advisory team in the areas of business, entertainment and blockchain marketing, which could sway investors to come aboard. +3

Disposition

With their unique and practical concept, star power and all-star advisers, RedPen could be one of the sleepers of 2018 with excellent potential. The ICO receives a 7 out of 10 rating.

Investment Details

  • Symbol: RPN
  • Platform: Ethereum
  • Price: 1 RPN = $0.82 USD
  • Total Supply: 250,000,000 RPN
  • Payments Accepted: ETH, BTC, FIAT
  • Barred From Participation: USA, Canada, Cayman Islands, South Korea, China
  • Fundraising Goal: $45,000,000 USD

For more information regarding Redpen:

Website: https://www.meetredpen.com/
Twitter: https://twitter.com/meetredpen

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.6 stars on average, based on 43 rated postsKent Hamilton - ICO Analyst on Hacked and Founder of CryptoDayTrader.io - ICO Insider Info




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ICO Analysis: Arxum

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ARXUM is a spinoff from a longtime German company, Arend Prozessautomation GmbH, which has established customer relationships with companies such as Audi, BMW, Volkswagen and Continental.

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ARXUM combines software and hardware development competencies with industrial production experience to attach physical machines to the bockchain world. ARXUM will interconnect manufacturers, suppliers and customers in a blockchain-based network. Data will be transferred between users and machines, enabling customized manufacturing for the same price as mass production. ARXUM enables manufacturers to offer customized products for prices at mass production levels and enables everyone to produce their self-created products.

The company uses Ricardian smart contracts to bind all peers into one production order in which quality standards can be defined and respective contractual partners are bound. All participants of the ARXUM platform save money and time through the direct connection between factories and users.

THE ARXUM CONNECTION BOX (ACB)

The ARXUM Connection Box (ACB) is a device invented by an experienced team of engineers and programmers. It connects the physical world of machines to the blockchain. Through the ACB, machines are connected to smart contracts. The ACB can also receive and send payments and initiate production. That way, less manual labor is needed in the production process. ARXUM uses blockchain technology to automatically send production orders. Enormous amounts of money are saved by replacing manual labor with standardized framework contracts.

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THE ARXUM PRODUCTION NETWORK

When the ARXUM Connection Box is linked to production machines, a blockchain-based network is established. This is the ARXUM Production Network. The machines can interact with one another on the network and production orders can be downloaded straight from the blockchain. The network also works as a marketplace where individuals and businesses can interact and produce goods together.

THE ARXUM PRODUCTION PROTOCOL

The ARXUM Production Protocol is what automates the manufacturing processes. It connects businesses, individuals and production machines with one another through smart contracts. It also delivers end-to-end visibility within everything that happens during the production. This includes things like proof of ownership, proof of existence, location and provenance. These features enable Intelligent Production Facilities. Intelligent machines connected directly to the blockchain can exchange information and control one another. This includes machines with crypto-wallets that can pay other machines for actions, so-called M2M payments.

Three main applications are built upon the ARXUM Production Protocol:

  • Marketplace
  • Production Consortium
  • Mass-Customization

Token

The AX ERC20 token will be used to pay service fees and fund smart contract production orders. While other currencies may be used for transaction payments, users will receive a discount by utilizing AX tokens. The AX token will be used for loyalty fees for manufacturers, an access fees for premium membership functions and as rewards for specific network activities.

One unit of AX is worth $0.25 and the market cap is $18.75 million. Eighty percent of the 125 million AX tokens will be available for purchase during the private pre-sale and crowdsale. The crowdsale with have bonus tiers ranging from 5% to 35%. Details can be found in their whitepaper. Unsold tokens will be burned.

The token distribution is as follows:

  • 62% Crowdsale
  • 18% Private Presale
  • 16% Team – 2 Year Vesting
  • 4%  Bounty

ICO proceed allocation:

  • 53% Technology & Software Development
  • 14% Business Development & Operations
  • 20% Marketing, Community & Sales
  • 5%  Security
  • 4%  Legal, Regulation & Compliance
  • 3%  Offices & Miscellaneous Expenses

Team

The ARXUM executive team brings experience in software development, management and business ownership/development. ARXUM’s core team consists of software developers, industrial PLC systems, application programming and blockchain developers. Twelve team members and eight advisers are listed on the ARXUM website including the following:

  • MARKUS JOSTOCK, PhD
    • Founder & Managing Director – ARXUM
    • Head of R&D and Production IT – AREND Prozessautomation GmbH
    • Former Postdoctoral Researcher – University of Luxembourg
  • JENS HARIG, DIPL.- ING.
    • Founder & Managing Director – ARXUM
    • Managing Director – HIC Investitionen und Consulting GmbH
    • Former CEO / CFO – SEVEN PRINCIPLES AG
  • GEORGE SPASOV
    • Blockchain Development – ARXUM
    • Blockchain Developer and Chief Of Delivery – LimeChain
    • Co-Founder and Chief Growth Officer – Swip
    • Former Senior Software Developer – Musala Soft

Advisers include:

  • CHRISTIAN FERRI
    • President and CEO – BlockStar
    • Board Member – Blockchain Compliance Alliance
  • PROF. DR.-ING. WALTER JAKOBY
    • Professor of Automation, Engineering, and Management – Trier University of Applied Sciences
    • Expertise: Management of interdisciplinary Projects, Development of Cyber-Physical-Systems, and Systematic Problem Solving
  • SERGEJ STEIN
    • Co-Founder – DLT Capital GmbH
    • Scientific Assistant – Frankfurt School Blockchain Center

Verdict

ARXUM has the advantage of coming from an existing company with major business connections. This will be a leg up in terms of adoption. If manufacturers are quick to join and utilize ARXUM, they could achieve success and create name recognition ahead of competitors. Also, having an MVP (ARXUM Connection Box) prior to the crowdsale gives investors more confidence over investing in a whitepaper ICO.

Risks

  • The hype factor can’t be denied in the current ICO market. Compared to other ICOs that heavily market themselves to create hype and attract investors, ARXUM currently has relatively low hype and low social media presence. Also, with ARXUM selling 80% of their tokens, they don’t have as high a marketing budget as those who sell less. -1.5
  • While a relatively small amount is being sold in the private pre-sale, there is no lock-up period mentioned on the tokens sold. The pre-sale will almost assuredly have better terms than the public crowdsale. -1.5

Growth Potential

  • While many ICOs come to market with little more than a website and whitepaper, ARXUM is an ICO with an actual MVP. The ARXUM Connection Box is fully developed and ready for use. +4
  • Eighty percent of tokens are available for purchase and the majority of those will be sold in the public crowdsale rather than the private pre-sale. This should definitely appeal to average investors. +3
  • The team, along with five credible advisers, is 12 members strong and brings experience in the necessary fields required to bring the project to success. Their 2 year vesting period also shows dedication and commitment. +4

Disposition

While ARXUM hasn’t been heavily marketed, the project is an excellent fit for the blockchain. Whether more hype is created or not, ARXUM has potential to be a profitable ICO in 2018 with an already working product and 80% of tokens for sale at a reasonable hard cap. Coming from an existing company with established industrial partners will help with implementation and adoption. ARXUM receives a 7 out of 10 rating.

Investment Details

  • Symbol: AX
  • Platform: Ethereum
  • Total Supply: 125M
  • Available for Purchase: 100M (80%)
  • Token Price: $0.25 USD
  • Hard Cap: $18.75M
  • Private Pre-Sale: $5,625,000
  • Crowdsale: $13,125,000
  • Crowdsale Date: TBA
  • Bonus Tiers: ICO Phase 1 – 35%, ICO Phase 2 – 20%, 15%, 10%, 5%

For more information regarding Arxum:

Website: https://arxum.com/
Telegram: https://t.me/arxumforall
Facebook: https://www.facebook.com/ARXUM-224545318086179/
Twitter: https://twitter.com/TheArxum
LinkedIn: https://www.linkedin.com/company/arxum/
Reddit: https://www.reddit.com/user/Arxum_company/
Medium: https://medium.com/arxum
YouTube: https://www.youtube.com/channel/UCk90zCdbms2Ns1EFecsPJlg

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