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ICO Analysis: Papyrus

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Blockchain is regarded as the most disruptive technology of the 21st century. Because of its ability to decentralize, secure and validate transactions, blockchain has the potential to disrupt most of the existing industry infrastructures.

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Digital advertising in one such industry which can be restructured using blockchain.

Although it looks efficient on paper, the programmatic advertising ecosystem has many underlying issues. One of the major issues is that it lacks transparency. There is an indiscriminate collection of user data and users do not have any idea who is accessing their data nor are they asked for consent. Since billions of ad impressions are sold every second, it is difficult to keep a tap on the transactions being done. As the information from users is taken haphazardly by multiple entities, most of the ads are low quality and ROI for advertisers is very low. A large amount of fraudulent non human traffic is generated, which the advertisers have to pay for. The advertisers have to be dependent on intermediaries like ad networks to gain insights on their campaigns, data quality, governance etc. resulting in the creation of many intermediaries which is economically inefficient.

Understanding Papyrus

The project aims to solve the existing issues in the digital advertising industry by creating a decentralized ecosystem for the exchange of value between users, publishers and advertisers.

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Papyrus is the world’s first fully comprehensive and highly scalable decentralized ecosystem for digital advertising that radically improves the programmatic advertising stack to provide efficient, transparent and mutually beneficial environment for users, publishers, advertisers and decentralized application (dApp) developers using blockchain architecture.

To get an understanding of Papyrus, let’s have a look at how the programmatic advertising ecosystem works. Data management platforms(DMPs) collect and store all the user’s data on central databases. Demand side platforms (DSPs) use this data and work with marketers/advertisers and help them access ad spaces, while Supply side platforms (SSPs) enable publishers to sell their ad spaces. These transactions are enabled by multiple ad exchanges and ad networks.

The Papyrus decentralized ad ecosystem will work as follows:

The entire ecosystem runs with the help of dApps (Decentralized Apps). Papyrus will create decentralized protocols on how the ecosystem should function on the Ethereum blockchain. Using these protocols developers will be able to build any kind of dApps with integrated advertising monetization economies for use within the ecosystem. These dApps will be bounded by smart contracts based on the decentralized protocols created by Papyrus.

For an example, Papyrus will create a default dApp for setting up the user’s account which will manage his identity, configure personalized advertising policy, data sharing etc. Using this dApp,  users will have an opportunity to control their own data and to earn compensation for sharing their interests and other relevant ad targeting information with advertisers. There will be one default dApp for publishers which will identify them and create personalized advertising policies.

Key elements of the advertising ecosystem like the DSPs and SSPs will have their own third party dApps and will be governed by Papyrus’s underlying protocols.

A decentralized exchange will be developed which will facilitate the interactions and transactions between different elements of the ecosystem.

Each layer of the ecosystem from the infrastructure layer (dApps) to the application layer (user/publisher accounts) will be based on Papyrus’s decentralized protocols, policies, governance model and smart contracts. Papyrus will identify each element of the digital advertising ecosystem and govern them with a set of protocols and smart contracts. Papyrus aims to solve the existing issues in the industry by introducing accountability, governance and trust to the ecosystem.

There are already several projects that aim to leverage blockchain technology in the area of digital advertising. BAT and QChain are some of the similar projects. Papyrus is more like an ecosystem which can integrate a project like BAT within it in the form of a dApp. QChain is also creating a marketplace like Papyrus. Papyrus is expected to solve the issue of scalability much better than QChain as the network infrastructure will be similar to Raiden Network or Lightning Network which will help it to support billions of ad impressions every second.

Token and Crowdraise

There will be 3 token generation events (TGE) conducted by Papyrus. The first TGE will begin on 12th October 2017, the second one by the end of the 2018 and the third TGE will be conducted in 2019. A $5 million dollar hardcap has been set for the first TGE. Papyrus will introduce two different tokens: PRP – Papyrus Prototype Tokens will be used in the ecosystem prototype and PPR – Papyrus Permanent Tokens. The PRP or the Prototype Tokens will be distributed in the TGE 1 while PPR or the permanent tokens will be distributed in the TGE 2. PPR/permanent token will be the final form of the token on the platform going ahead. 100% of prototype tokens emission will be exchanged to 15% of overall permanent tokens emission after TGE Round 2.

Papyrus plans to suspend support of the prototype ecosystem and continue with development of permanent ecosystem after TGE Round 2 is complete and the exchange of prototype tokens to permanent ones is opened.

The token will be used for payments across the platform. Advertisers will use the token to make payments for their ad campaigns, publishers and users will be compensated in the form of the token. Third party dApps like DSPs and SSPs, validators will also get paid in the form of the token.

The Team

There are 12 members in Papyrus’s team. Most of the team members are based out of Russia while the entity is registered in Singapore. The team members bring in varied experience from multiple spheres including digital advertising, mobile traffic analysis, PR & marketing, software development and research. They have also hired a blockchain expert to help integrate the systems with blockchain.

Papyrus has 11 advisors supporting the project which includes team members from Ark and Bancor. Although the team lacks experience in developing blockchain based projects, they seem to have compensated this by hiring blockchain experts and having 11 experienced advisors.

Verdict

Having analyzed some traditional digital advertising based companies before, the author knows how inefficient these systems are, especially for advertisers and the users. We like what Papyrus is trying to do, and the idea if implemented correctly will bring in many positive changes in the advertising industry. The major concern lies around the complexity of the project. The project is complex and requires each element to build its own dApp to integrate itself within Papyrus ecosystem. This will create some entry barriers for the early adopters.

Risks

  • Digital advertising industry is a duopoly controlled by Facebook and Google with more than 65% of the total digital advertising industry’s earning going to them. The entire digital advertising ecosystem revolves around them. There is no scale without the active participation from these giants. -3.5
  • The complexity of the project will make adoption quite tedious for 3rd party components like DSPs and SSPs. -2.5

Growth Potential

  • The project and the implementation details are very well thought out and extensively expressed in the whitepaper. +3
  • Papyrus’s technology is better than similar blockchain based companies working on the project. +3.5
  • Although the adoption process is tedious for ad ecosystem participants like DSPs, SSPs or ad networks, Papyrus has real benefits for users and advertisers who are the only 2 components that really matter in advertising industry. +3
  • Papyrus is working in an industry which is highly inefficient and needs an urgent revamp. +2

Disposition

We arrive at a score of 5.5 out of 10 for Papyrus. Although it would be difficult to scale in the real world, we view Papyrus in the positive light because of its competitive superiority and the improvements it brings in the digital advertising ecosystem.

Investment Details

The first token generation event begins on 12th October. You can participate here.

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ICO Analysis: Deepbrain Chain

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Deepbrain Chain will provide a low-cost, private, flexible, secure, and decentralized artificial intelligence computing platform for artificial intelligence products.

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Coming out of China, based on NEO,  Deepbrain Chain is an incredibly difficult whitepaper to read. Many concepts are both lost in translation on paper, and in my simple brain.

I came across a Reddit post from a man named crypto_oxford, who does a great job summarizing.

“It is a data computation platform and a Data trading platform that uses distributed spare computing ressources, makes AI computational demands cheaper, protects against data leakage via hacking, secures the seperation of data ownership and usage rights, and secures intellectual property for the data and for the products.”

They figure to reduce the cost of AI by 70% by making it minable on the blockchain. I cannot verify these claims, I am no expert in this field. Here’s a good example possible investors face when trying to learn about this project.  It sounds great, but what does it really mean?

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“The founding team believes that DeepBrain Chain is a project that has been verified by the market, has huge market scale and significant application value, lets the process and economic value associated, and is gradually issued with the core business sharing storage and the mechanism of computation capacity of mining. Each token corresponds to the computational value of the service provided during its issue, and is a truly valuable asset and digital currency that has already landed. Due to the difficulty of issuing, the value of the flow needed by every new token will increase. The earlier one holds, the more the expected value of the market will be.”

The Token

  • NEO platform (nep 5 token)
  • A max hard cap of $15 million,
  • There’s a total supply of 10 billion Deepbrain Chain (DBT) tokens. 50% of these will be mined over time.
  • 1.5 billion tokens will be for sale
  • 600 million sold during the Presale, which ended 10 days ago, and was almost impossible to get in.
  • Token sale stars Dec 15th. You must fill out a KYC form to be eligible. No USA or China allowed

Only 1.5 billion of the total 10 billion tokens will be for sale.

600 million in the presale, and 900 million in the public sale

Use of funds. 55% R&D, 25% marketing, 10% daily operations, 8 % incentives, 2% patent fees

The Team

Based in China? The team is doing things. They recently won 1st and 2nd place prizes in Academic Sector  & Enterprise of SMP, at the Chinese Man-Machine Dialogue Field Authority Evaluation Contest. This contest had over 30 of Chinas best competing.

Their resume’s check out pretty well. And just look at these faces… JACKPOT!

The Verdict

When it comes to the technical side of this project, I am out of my element. They have a hard cap of $15 million, $6 million of that already came from private investors, one of which being NEO, who funded them $1 million.This gives them serious street cred.

AI  data computation, neuro networks, machine learning, all these concepts are no doubt where our world is going. On Deepbrain Chains platform, one can compute and trade data. They have a working platform with more than 1,000 semantic skills.

Risk

  • This being a Chinese project, on NEO, makes it more susceptible to regulations than other projects. It doesn’t seem likely, but is a risk nonetheless -1
  • The token metrics are funny. Only 15% for sale. They have a whitelist for the presale (which may be filled up by the time readers see this.) They didn’t limit the amount people bought during the presale, and won’t for the public sale either. This could lead to whales owning most of the supply. -2
  • They are having KYC implementation difficulties with their sale. It has been a huge issue in their telegram the last 24 hours. What looks like is happening, is there is no way to verify what customer is connected to what KYC. This could be an in for investors who currently aren’t signed up for the KYC to buy these tokens. These issues could be a bad sign of things to come.-2

Growth Potential

  • The Deepbrain whitepaper states; there have been over 5k startups since 2012, collecting over $22 billion. This is without counting the money large existing companies put into ai, which makes the total amount of money over $100 billion. It is certain that this is just the beginning.+4
  • NEO partnership. NEO alone has an endless amount of growth potential. They have a large community that gets exdcited and involved with the projects NEO backs. This partnership is worth a lot. +3
  • The ICO has a strict KYC rule. This is going to create a tremendous amount of demand for this once it hits exchanges.+2
  • This is a $20 billion industry, that is only growing from here on out.+2

Disposition

The 10 billion supply with only 1.5 billion being sold is scary. However, the rest of the ICO seems to make up for this.  5.8 out of 10

Investment Details

Sale starts Dec 15th, however, you need to fill out the whitelist/KYC app in order to get in. This application is having technical issues which may allow anyone to buy in without previously being KYC whitelisted. It’s worth a shot, but need to hurry!

Sign up here  https://www.deepbrainchain.org/pc/kycEnglish.html

Cover image courtesy of Shutterstock.com.

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ICO

ICO Analysis: The Game Machine

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In recent years passionate gamers have been exploited by huge game development companies that hold a monopoly over the industry. The recent EA Star Wars Battlefront catastrophe brought a lot of attention to an issue that gamers are all too familiar with.

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Gamers have to dig deeper and deeper into their pockets to pay for the expansion packs, DLC, and additional features that are excluded from the main game. And these games aren’t cheap.

It’s increasingly becoming apparent that there are fundamental issues with how the gaming industry works today. Fortunately for gamers, the blockchain is already beginning to form a new paradigm in the way games are funded, developed and purchased.

The Game Machine is an open source platform that seeks to decentralize the gaming industry. It aims to provide sleek software that will empower gamers and game developers alike.

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How are they planning on doing this?

The platform has four foundational layers that are stepping stones for this innovative new project. The first layer is the game machine client. It will work as a wallet to store and send Gamefuel tokens and will come with a built in mining interface so that all users can participate in securing the Game Machine’s blockchain.

The second step is to develop their “Rise Machine” that will allow members of the Game Machine community to invest funds into games they see promise in – funds that go directly to the developers so they can create their game independent of the EAs and other oligarchies.

This is perhaps the most powerful innovation suggested by the platform. It gives everyone from the small game studios, with a only a few developers, to the prominent developer, who wants to deviate from the script, the chance to create and sell great games to the community at a fair price when they otherwise could not.

The third layer of the platform is the “Ads Machine” a decentralized advertising market that will live inside the Game Machine client so that game publishers or advertisers can market their products to a gamer specific demographic. Advertisers have been experimenting for years with in-game, native advertising, and it’s a powerful use case for the game machine, just as a stand alone feature. Expect this element of their platform to bring in huge revenue if they can build up their user base.

The last layer of development in their platform is the “Exchange Machine”. This will simplify the process of buying and selling tokens for gamers who use or hold multiple ingame currencies. This way, gamers can sell their Gamefuel and easily move a variety of coins in and out of the game machine.

Token

The Game Machine team is using an Erc20 token called GMIT, which stands for Game Machine Initial Token. Each token is currently valued at 2,500 GMIT per ETH, or $0.32 USD. The token will be tradeable for actual Gamefuel at a ratio where 1 Gamefuel= 0.5 GMIT. Thiswill occur once the platform officially launches in May or June of next year.

The GMIT token is issued by Game Machine OÜ, incorporated in Estonia. A total of 140 million tokens will be created during the various stages of the token sale. The pre-sale has already been conducted and an equivalent of 751 Ethereum were invested, which means roughly 1,870,000 GMIT have already been bought. There are bonuses for early investors during the crowdsale where day 1=+15%, day 2=+10% and day3 =+5%.

There is also another coin that can be mined called GMC or Game Machine Client token, which will be exchangeable for GMIT tokens before the official platform launch at a ratio where 1 GMC = 0.0002 GMIT. The GMC token is given to miners who are being rewarded for securing the network during the Game Machine’s beta testing stage so they can earn Gamefuel. The official Gamefuel token will have its own blockchain that runs on two key components, Limited Proof of Work, and Proof of Authority. Limited proof of work is an energy friendly implementation of the traditional proof of work protocol that bitcoin uses.

Proof of Authority is used to enable faster confirmations of crowdfunding transactions where the authority level of a user confirming transactions is determined through analyzing metrics such as time of use, the amount of purchases and sales of games on the platform made and how positive or negative the feedback of other users were about their contributions to the platform. This can also include how long they have been mining for and how fast. One can imagine this is useful for fending off bad actors that might just try to crowdsource Gamefuel and then commit an exit scam without contributing anything. This blockchain is inspired by the Scorex 2 framework devised by the Scorex foundation, which was also implemented by the Waves decentralized exchange platform.

Team

The three co-founders of Game Machine have over 17 years of combined experience in project development, IT consulting,  video game marketing and development.

The entire team consists of 19 full time employees who are busy working on many different parts of the Game Machine platform. If that’s not impressive enough then look at the history of two of the co-founders Taras Dogval and Alexandr Isaev who were both previous board members of Hakk, which is an interactive agency that has done marketing for huge European companies such as Volvo, Tallink Silja Line and Neste. The other co-founder Maria Suvorina has six years of experience in marketing and promoting games on computers and phones. She’s worked for companies such as Suricate Games, TMA and AminiLab.

Although these companies aren’t that well known, most of their work is out of the public’s eye, and they have actually made contributions to famous games. Aminilab for example has participated in development for games such as Alone in the Dark, FIFA, Dragon Age, Mass Effect, Doodle God and Doodle Devil.

Verdict

The Game Machine is an extremely ambitious project that, if successful, will truly revolutionize the industry. The team behind the platform is experienced, has a great track record and is big enough to polish and refine the Game Machine into a fantastic platform for gamers and developers. However, the existing industry players already have huge advantages when it comes to funding, marketing, development and most importantly building a big reputation and brand awareness. It’s difficult to predict if a community driven effort from gamers and developers combined on an open source platform, will be enough to break into the existing market and convince everyday gamers to switch to an entirely new platform.

Risks

  • One risk for this project is the quality of its design in terms of how friendly the user interface will be. If the platform is too difficult for technically illiterate people to use then it will not have wheels to get going anywhere. -1
  • Another threat to the game machine is the plethora of other competitors that are already working on blockchain innovations in the gaming industry. For example, Enjincoin is an existing game development company founded in 2009 that recently completed its ICO, raising $20 million to kick start a platform that boasts features very similar to the ones offered on Game Machine. -2
  • Besides the long list of other game-based ICOs that have been launched this year, there is also stiff competition from massive conventional gaming markets. In addition, newer platforms such as Steam have already attractive hundreds of millions of users. -2.5

Growth potential

  • The Game Machine has a lot of potential for quickly stacking up a big user base, and one reason is due to the strong alignment of incentives between gamers and game creators. The traditional game development giants on the other hand are ignoring what their consumers and even some of their own developers have had to say about how games should be created, distributed or sold. Instead of focusing on quality and a fair deal for customers, these development companies have opted to lined their pockets instead. This is why gamers and developers would flock to the Game Machine overnight if the platform works well. +3
  • The project’s potential for increasing the value of the underlying gamefuel token is actually quite immense in scope. Just the crowdsourcing and kickstarting mechanism built into the platform would induce a scenario where a large sum of people would continually purchase gamefuel tokens to lock into smart contracts. Once enough gamers are participating in this process the money locked in gamefuel tokens at any given time will only rise, thus reducing the supply of tokens in circulation and consequently increasing gamefuel’s value.+3
  • With the plans to integrate a digital advertising market directly into the platform, gamefuel has a secondary source of revenue because advertising slots on the game machine platform can only be purchased with gamefuel.+3
  • The “Exchange machine” that’s built into the Game Machine client is a nice approach to sourcing liquidity that will allow many other game based cryptocurrency holders to sell their tokens to purchase gamefuel. Attracting a wide range of gamers who are interested in different blockchain based gaming platforms is a unique approach to marketing that many readers may not have considered as a form of advertising. +2

Disposition

The Game Machine is a solid project overall; the team is large, has experience and will have raised additional funds to expand their efforts once their crowdsale is completed. That being said, stiff competition from new and existing gaming avenues, not to mention luring a dedicated gaming community to an entirely new platform. These risks must be weighed carefully before entering into Game Machine. As such, this ICO has been granted a score of 5.5 out of 10.

Investment Details

Unfortunately, the presale period of the Game Machine ended a few days ago; however, the final crowdsale period will open for everyone to participate from Dec. 14 through Jan. 31, 2018..

There will only ever be 140 million gamefuel tokens created in the ICO, and 70% of them will be available for token sale participants. The rest of the tokens will be divided into portions and used to fund various parts of the project:

  • 14.2% token storage for starting in-game items withdrawals.
  • 1.4% for bounty program.
  • 1.4% for advisors.
  • 4.5% for referral program.
  • 7.1% for team.

The team’s portion of tokens is utilized to pay for development and split in the following arrangement below.

  • 10% Legal maintenance.
  • 5% Operating expenses.
  • 35% Marketing and PR.
  • 50% Development of a product.

You can learn more about their token and ICO here.

Featured image courtesy of Shutterstock. 

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ICO

ICO Analysis: Gimmer Token

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The impeccable rise of algorithmic trading has ushered in a new wave of do-it-yourself (DIY) algorithmic trading bots. With the success of these DIY bots in traditional financial markets, it was only a matter of time until they entered the cryptocurrency market.

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For algorithmic trading, volatility creates opportunity sets. And with cryptocurrencies still trading in an inefficient market, volatility runs rampant. This level of volatility creates an ideal environment for even the most rudimentary algorithmic trading strategies. However, there is a lack of DIY automated trading bots that are available for use by amatuer cryptocurrency traders. With this in mind, Gimmer is looking to take advantage of this need.

According to the company’s website, “Gimmer offers easy-to-use advanced algorithmic trading bots that require no programming skills, no previous trading experience and no in-depth knowledge of cryptocurrencies.”  

Essentially, Gimmer is hoping to position itself as the leading DIY algorithmic trading bots for individual cryptocurrency traders. While the company may never be the “Quantopian” of the cryptocurrency space, Gimmer does provide a novel solution for amateur traders.  

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Token

The Gimmer token (GMR) will be implemented using the Ethereum ERC20. While GMR tokens will be visible in participants’ ERC20 wallet, the tokens will not be tradable until the close of the public sale on January 31, 2018. GMR tokens will issued starting from January 3, 2018. GMR holders generate value from the token as a form of payment for the rental cost of Gimmer’s trading bots. For users, the rental cost scales proportionately to the level of sophistication desired – more sophistication equals higher return (at least in theory).

According to the whitepaper, 45% of the funds raised will go towards development and operations, 35% towards marketing and acquisition, 15% towards the founders and team, with the remainder of the pot (5%) going to legal and compliance.

Gimmer Tokens are valued at 1 Ether (ETH) per 1,000 GMR (plus applicable bonuses). The total amount of tokens to be sold is capped at 100,000,000 GMR. However, an additional 6,000,000 GMR will be created for advisors, reserves, and the team, with another 4,000,000 GMR created for bounties.

The company has not yet stated its intention to list the GMR tokens on any major crypto exchanges.

Team

Gimmer’s core team consists of two senior developers, a global macro hedge fund manager, and a creative design veteran. As compared with the majority of ICOs, Gimmer’s team is in-line with the relative standard – the quality of team meets basic expectations.  

The company’s CEO, Philipe Comini, is a senior-level UX/UI designer who is also balancing two other jobs (according to LinkedIn) – typically, not a good sign. The company’s CTO, Persio Flexa, is also a senior developer who recently launched 2 other start-ups – again, not a good sign. The company’s COO, Paul Lindsell, is a creative design veteran with over 12 years experience that is seemingly committed to his role – not balancing multiple jobs. The company’s CIO, Masaichi Hasegawa, is currently a global macro hedge fund manager and an executive of a shoe manufacturing company – the third C-suite executive of Gimmer to balance two other jobs.

The rest of Gimmer’s team consists of a marketing director, a user experience director, two developers, a customer researcher, a commercial director, and a journalist.

Verdict

Gimmer presents a highly speculative buying opportunity for investors interested in short-term capital appreciation.

Creating profitable algorithmic trading strategies is incredibly difficult. Hedge funds typically employ a large staff of mathematicians, experienced machine learning engineers, data scientists, and the like – Wall Street refers to them as “quants.” Quants typically hold a PhD in finance or quantitative mathematics and have years of hands-on experience with both statistical analysis and engineering (Python and C++). Does Gimmer employ any quants? No, not even by the slightest measure.

Overall, Gimmer’s DIY algorithmic trading bots are likely just a novel tool-kit for amatuer cryptocurrency traders, nothing more, nothing less.

Risks

Gimmer provides no data on slippage modeling, meaning users have no idea of all the transaction costs that are associated with a higher frequency of trading (including: fees, commission, and slippage). These costs can be significant and add up quickly. -1

Gimmer’s core team does not seem to be dedicated (balancing multiple jobs) or qualified in any sense. With Gimmer’s team lacking any real trading platform experience, unforeseen issues with their algorithms may lead to sizable losses for users. -1.5

Gimmer provides no data on latency, meaning users do not know if the company’s algorithms are deployed to proximity-based execution servers in attempt to achieve low-latency performance no matter where the user is located. For all trading strategies, latency must be measured and managed in order to maximize the probability of success. -1

Growth Opportunity

Provided that Gimmer’s trading bots run successfully without any technical glitches, users could benefit from enhanced risk management protocols, thereby insuring their principal investment through more downside protection. +2

Copy trading techniques could benefit novice traders, as they can publicly see high level information such as start date, running period, currency pairs and percent gained. Based on the public information, users can copy seemingly successful trading strategies and rent the same bots. +3

Automated trading strategies will allow a larger pool of traders to invest in cryptocurrencies. Since the market is still subject to large, volatile price swings, more passive traders could use Gimmer’s platform to execute automated trades (based on pre-set parameters) without having to monitor the market on a day-to-day basis. +2.5

Disposition

While algorithmic trading in the cryptocurrency space is a smart strategy, Gimmer lacks the sophistication of even the most basic trading platforms. The biggest concern beyond Gimmer’s lack of sophistication, is the pedigree of the core team. With no quants on staff and a couple UI/UX designers creating the algorithms, technical issues are likely to occur. And with that in mind, faulty algorithms or platform glitches could easily lead to the loss of principal investment for users.

For amateur traders interested in novel tool to play around with, Gimmer is a great choice. For veteran traders with solid programming and statistical skills, move on to a better platform.

Against this backdrop, we believe that a score of 4.0 out of 10 is warranted.

Investment Details

  • Type: Crowdsale
  • Symbol: GMR
  • Pre-ICO Sale: November 24, 2017
  • Public Sale: January 3, 2018
  • Payments Accepted: ETH

Disclaimer: no position in Gimmer at the time of writing.

Featured image courtesy of Shutterstock.

Important: Never invest money you can't afford to lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here.



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