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ICO Analysis: KICKICO

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When we analyzed Adel, a platform which crowdfunds and promotes start-ups from within, this author wrote:

So it’s a decentralized Kickstarter? So what!

The above is a reasonable reaction. But let’s consider that Kickstarter’s worth is estimated by some to be as high as 1.5 billion. Kickstarter is a closed, centralized platform, which means its growth is limited by such things as staff requirements – you need someone to review the projects submitted and, worst of all, you need third-party payment rails. Kickstarter has never integrated Bitcoin.

Thus, we approach KICKICO with the same premise, but more aptitude in the above assessment – a decentralized Kickstarter is precisely what KICKICO aims to be – thus, the name.

We could end the analysis right here saying that the odds of success on this thing are as high as the odds on other meta-cryptocurrency projects – middling. But that wouldn’t be fair to the people who are putting their time and energy into the thing, so let’s have an in-depth look.

KICKICO Overview

No business should exist if it’s not solving problems. The problem that KICKICO identifies to solve is the rash of fraudulent ICOs that have arisen as a result of successful ones. You’ll see this in anything: if there is a good version of it, there is also an evil version of it. We’ve caught a couple here, most notably the Eros.Vision debacle.

In their whitepaper, KICKICO write:

However, this is a new frontier and there are no regulations around it. As a result, there are many fraudulent campaigns, where founders disappear after they have raised funds, essentially scamming the public. […] The founders of ICOs also face problems. The space is currently very fragmented, there is no comprehensive list of ICOs, and developers must create their own landing pages and publicity campaigns from scratch. This reduplication of effort wastes time and resources that could otherwise have gone into developing a better product.

We can argue that the last bit of justification in the above passage robs business owners of a certain right of passage. Earning their way the old-fashioned way, garnering reputation through actually meeting people instead of gaming a crowdfunding platform, speaks volumes about start-up founders and operators. The prospect of platforms on which to launch ICOs in a more reputable manner is an interesting one, but we must keep in mind that we are dealing with an incredibly nascent trend, and the need for this type of platform is even more nascent. Here are some other platforms which aim to do the same thing:

Of these and the others that will come along, only one will truly emerge as the industry-trusted standard. Such a position is really wide-open for any major exchange with a track record of not scamming people. BitcoinSuisse ran the Tezos ICO.

Is there anything really special about KICKICO? Not particularly. They have good design. Being based in Eastern Europe, they can probably help up and coming talent that may not have vast resources to draw on for getting started on their own. Maybe some great projects could come out of it. But is it the sort of thing we should put our money into? Well, let’s talk a bit about the team, how the token works, then about how much actual cash they’re trying to raise, and then determine if this is the sort of thing that’s going to earn you a payout long-term, short-term, or at all.

KICKICO Team

A socially-motivated investing plan needs great people. Not just good people, not just skilled ones. They need great people that can convince the next Ethereum to launch their ICO on KICKICO, or to draw in businesses that need more investment but don’t have access to traditional means, and so forth. Is this what the team here is composed of?

At the top there is Anti A. Danilevski, who prefers to call Saint Petersberg by its Soviet-era name, Leningrad, as he writes in his bio:

Born in Leningrad, 1980, began his work in game industry at 14. Since that time, have been working on indie titles and browser-based games, one of which (Carnage) became the most popular game in Russia. Since 2011, he has been the foremost crowdfunding evangelist in Russia, and helped hundreds of crowdfunding campaigns around the world.

Last month, he wrote an article on Medium.com in which he said:

Anyone can launch a crowdfunding campaign, offering anything from a tin whistle to a time machine, and post it online. They don’t need professional qualifications, they don’t need proof of competence, they don’t even need a product. They just need videos, pictures, and text. […] While crowdfunding 1.0 did launch some cool and successful projects, like the Pebble smartwatch, it’s inevitable that such an unregulated marketplace has a large share of charlatans and bunglers. And when a project fails, Billy Backer has no recourse, unless he takes the campaign creator to court, which is out of the reach of most people, either because of their financial means or because they’re located in a different jurisdiction.

Danilevski’s bio claims that he runs Russia’s “largest crowdfunding community.” According to Wikipedia, the largest crowdfunding site in Russia is Planeta.ru, which has no mention of Danilevski and says on Wikipedia is run by musician Max Lakmus. However, Danilevski runs a large crowdfunding group on Facebook.

As to the rest of the team, there are no real stand-outs as great.

KickCoin Token

The token on this platform has a serious drawback, we should dispense with any nonsense and just get that out of the way. The KickCoin token is not required to make investments in the KICKICO platform. Further, KICKICO intends to generate a lot more tokens over time. While they won’t use tokens that aren’t issued for projects funded (more in a moment), this is just an insane amount of tokens to generate, guaranteeing mass inflation as a best case scenario:

People get tokens by investing Ether into ICOs on the platform. They also get whatever tokens a particular ICO is offering. According to KICKICO themselves, successful ICOs are going to, magically apparently, generate value and interest in the KickCoin tokens, so that they can be redeemed at exchanges. This would be the only incentive to buy such coins now, after all.

The formation of a large number of projects participating in KICKONOMY is the basis for the growth of the cost of the KC: if more games, services, shops and other businesses will use KC, the more demanded and the higher their liquidity will be. KICKICO is building its business model specifically on the creation of such projects, increasing their number and connecting existing ones to KICKONOMY. However, not only this will positively affect the cost of the KC. Cryptocurrencies are very sensitive to significant events, and we understand this.

Verdict

There is no reason to buy these tokens. Whether KickCoins perform well or not, the only real offering here is later investment opportunities that may arise as a result of the platform. It’s not worth taking any risks in order to create such a platform, since others will certainly rise regardless.

Risk

  • The only time we should be willing to gamble on something whose value will be reputation-based is when the people offering that wager have a long and vast reputation. -1
  • Failure to require the token for investment, and serious inflation as an economic plan, costs this ICO seriously: -4.5.

Growth Potential

  • KICKICO as a platform may be worth watching, as it could provide us some lucrative opportunities in the future. However, it’s going to have to find its own way to operate – one hopes that its 4% fees will be enough to cover operations. +4
  • The massive size of the growing cryptocurrency space is likely to make favorable waters for literally anyone navigating them. As such, we can give KICKICO some timing points: +2.

Disposition

We need platforms like KICKICO in the cryptocurrency world, but we don’t need to take risks for them to come about. There is not significant benefit to the KICKICO investor – KickCoin tokens may as well be tokens of thanks since they have no strict utility. No amount of marketing or buzz can make something that is ultimately useless hold value. Numerically, we just can’t find enough redeeming things about KICKICO to rate them any higher than 0.5.

As always, this is one myopic analysis. There may be things the author doesn’t know, didn’t notice, or wouldn’t be considerate enough to evaluate. Nonetheless, in this project we find significant risk for all participants, so significant that we would not put our money there at all because the chances of reward are poor.

Investment Details

The KICKICO initial coin offering for KickCoin tokens launches Aug 29, 2017 at 1:00 PM UTC. As usual, it is advised to keep track of their social media channels and ensure you are accessing their official website (https://www.kickico.com/) as (if) you go to invest.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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5 stars on average, based on 2 rated postsP. H. Madore has covered the cryptocurrency beat over the course of hundreds of articles for Hacked's sister site, CryptoCoinsNews, as well as some of her competitors. He is a major contributing developer to the Woodcoin project, and has made technical contributions on a number of other cryptocurrency projects. In spare time, he recently began a more personalized, weekly newsletter at http://ico.phm.link




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2 Comments

2 Comments

  1. smartinvest022

    September 4, 2017 at 10:55 pm

    Hello! Is it true that KickICo will have support from Russia and China and that this will take its price off? Could you check if this information is true?

  2. Curator

    September 13, 2017 at 6:10 am

    Look like KickICO is “screw up an ICO” and the worse they were hacked, really?
    This guy makes good points https://steemit.com/cryptocurrency/@big.bad.johnny/kickico-how-to-completely-screw-up-an-ico-and-lose-all-credibility

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ICO Analysis: Svandis

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Svandis is developing a platform for crypto market participants, providing leading financial research, analytical and visualization tools for anyone actively involved in the cryptocurrency space: short- and long-term traders, analysts, hedge funds, institutional investors, proprietary trading firms, venture capital funds, token sales contributors, and exchanges.

In its essence Svandis is a blockchain-based data hub providing a research and visualization platform to crypto-market participants; prioritizing objectivity, relevance, and speed. All data is available in one place, crowdsourced by the DataMining App and the Research Community – a gamified validation system on the blockchain. Additional features and products will be offered by third-party partners on the Svandis Marketplace to allow for an increasingly customizable

For most advanced traders, the ability to visualize and cross-check varying types of data is a real challenge, simply because the professional tools to do so are not yet developed. As the number of ICOs and token sales increases, there is a real demand for professional services and tools to assist traders and investors in selecting tokens for trading, or finding token sales in which to participate

Svandis is offering an interesting solution to solve this.

The Svandis ecosystem is a collection of powerful tools, analytics, and indicators for professional traders in need of real-time, actionable data and analyses. The Svandis ecosystem aggregates data from a wide range of sources into one place, transforming raw data into reliable and valuable information, and covering professional crypto market participants with up-to-the-minute news and updates filtered by the Svandis research community and analysts through a web-based application

Basically, Svandis is developing a convenient infrastructure for providing users with information, tools, analytics, and indicators of high power and reliability, which will be run by the community.

As Svandis is a data hub. Not only it’s building with platform users in mind – but with the 3rd part as well. Svandis business model is about providing data as a service – real-time (API for Research Community data, newsfeed data, catalysts alert) or on-demand (on-demand database). The user experience is of paramount importance – but the growth of the company will be all about capitalizing on every angle that are in line with our vision – aka being a trustful and accurate data provider in a market filled with opinions, paid rating and other fake approaches.

I think the strongest point Svandis tries to bring lies in the data mining and verification process that is community driven. In order to do this, Svandis envisions the following infrastructure:

Thus basically raw data is provided by all users, which is then verified by Svandis internal team plus certified users.

Most data will be validated by the RC (Research Community) – internal team being pretty much the participants with the higher level (to become an analyst, you have to go through 20 levels – each level having its requirements, so basically allowing to filter participants up to the point we can trust them to act with more ”power” on the platform).

Traders, investors, investment funds and other professional players can pay to get access to Svandis products and SVN token serves as a medium of value and community engagement vehicle.

ICO reviews and listing website could use Svandis RC data, exchanges too. Our customizable on-demand news feed will be spread out a lot (marketing and branding tool).

So basically we can see that the verification process is community driven. That is actually a great use of blockchain and decentralization when a project can involve community itself through incentive to do actions.

In relation to data mining. Svandis will offer users a data-mining functionality by using the cross-platform Data Mining Application. The DataMining App is an open-source crawling application that users can install on their computers to participate in data crowdsourcing. Receiving tasks from the Svandis command server, the Data Mining App will grab website pages and social media content (all with user permission) to enable the analysis of a vast quantity of historical and real-time data.

One can visualize Svandis Data Mining process as:

 

Token

The token sale information is outlined below:

  • HARD CAP – $12,000,000
  • TOTAL TOKEN SUPPLY – 400,000,000
  • TOKEN FOR PUBLIC CONTRIBUTORS – 60%
  • MAXIMUM TOKEN SUPPLY TO THE PUBLIC – 240,000,000
  • TOKEN PRICE – $0.05

Token Distribution:

  • 60% Token Sale
  • 20% Team
  • 10% Advisors and Partners
  • 5% Marketing ambassador program
  • 5% Acquisition Funds

Use of Proceeds:

  • 40% Development and Security
  • 30% Analytics Department
  • 20% Marketing and Business Development
  • 5% Operations
  • 5% Legal

From the supply side, tokens will be awarded for data mining and verification to platform Ecosystem uses. From the demand side, every customer who would like to have an access to the products would need either to store and spend Svandis token.

Team

The team has 9 members and 7 listed advisors.

Hermann Finnbjörnsson – CEO and Founder. One of the co-founders of isx.is – the first and only cryptocurrency exchange in Iceland, a KYC-run exchange that connects to the user’s bank account, with all trades conducted in Icelandic króna pairs

Yan Crevier – Strategic Development and Co-founder – Advisor to Latium, Sharebee, and founder of Québec Blockchain non-profit organization.

Iakov Mishchenko – Chief Technology Officer – software engineer with over 10 years’ experience, and founder of the company KAMI Labs, a leading provider of cross-platform product development for both web and mobile.

Advisors include:

  • Kate Kurbanova – Head of Analytics, Cindicator
  • Anastasia Andrianova – Founder/CEO, Akropolis
  • Bokky Poobah – smart contract advisor auditor – Bokky is a respected smart contract security auditor, having developed and audited smart contracts for over 20 companies, among them Status, Cindicator, Stox, and others.
  • Jason Lee – partner at JSON Capital – a cryptocurrency based hedge fund.
  • Nodari Kolmakhidze – Chief Investment Officer, Cindicator
  • Cem F. Dagdelen – Advisor, DAO and Token Incentives – founding specialist at Horatii Partner. Svandis Research Community will leverage many beneficial DAO components as a means to increase trust in data and information, autonomy of operation and governance, and economies of scale.

Partnerhisps

Cindicator – Hybrid Intelligence for Effective Asset Management project. Has 100k analysts on their platform

Json Capital – crypto hedge fund

Credits – blockchain for financial transactions.

Horatii Partners – group of international consultants focused on blockchain advisory and use-case planning.

Verdict

Svandis in trying to create a much needed product. Although there are several resources for traders and cryptoanalysts, there is no comprehensive, full and easy to use the one-all tool.

Risks

  • A lot of tokens will be released after the token sale without any corresponding demand for the product itself. -1
  • Token economics is there, but without business processes costs and product prices it is hard to determine token appreciation potential. -1
  • Big competition from centralized platforms. However, the biggest issue by far with any centralized approach to supposedly verify and offer impartial information review is the ability to purchase a sponsored listing to bypass many necessary vetting processes and procedure. -1
  • Hard cap is way too big as per current market. -1

Growth Opportunity

  • Svandis is focusing on bringing transparency to the crypto market; protecting cryptocurrency users from deceit in the market. Quite a noble and necessary goal considering how much fraud and not transparency exists in the space. +2
  • The project tries to bring a value of decentralization in the space again. +1
  • Business model is clear – sources of income:
    1) Subscription to analytics products (including both “pay-to-go” and “hold-to-go” models) – B2B & B2C;
    2) Sponsored advertisements from businesses/entities who want to present themselves to our audience (all ads will be marked as an advertisement; we will never sell a paid rating or a similar schematic) – B2B;
    3) 3rd Party Marketplace +2
  • Partnership with Cindicator. Cindicator will become the first client of Svandis, integrating the Svandis data and features into their platforms and solutions for investors and market forecasters. Such product integration will help to catch Cindicator’s 110,000+ analysts audience, as well as more than 15,000 clients – and this will act as a springboard for our product and overall visibility and traffic. +2
  • The team is rather experienced in software development and business. +1
  • Roadmap looks realistic and adoption will be soon. +1

Disposition

Svandis is building an interesting community driven product. The team has experience and the product is not that hard to actually execute. However, there is a big competition in the space from traditional platforms in the long-term. From short-term, project has a big hard caps for such kind of project, small hype and tokens without any lock-up, which could result in a bad short-term performance. 5 out of 10

Investment Details

  • Type: Utility
  • Symbol: SVN
  • Platform: ETH
  • Crowdsale: TBA
  • Minimum Investment: TBA
  • Price: 0.05
  • Hard Cap: $12 million USD
  • Payments Accepted: ETH
  • Restrictions Barred from Participating: U.S.

General details :

https://svandis.io/

https://svandis.io/whitepaper.pdf

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.9 stars on average, based on 12 rated postsVladislav Semjonov has a legal and financial background. He has been involved in crypto space since early 2017 in both ICO advising positions in several ICO consultancy firms, and as an ICO analyst for VC. He began contributing for Hacked.com in April 2017.




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ICO Analysis: NODVIX

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The existence of censorship on content is a brute fact of the modern world. Although this is arguably justifiable on moral grounds in some cases, often it is used for economic and/or political reasons by governments and corporations and the ordinary people usually have none to very little power on this decision. Several countries such as China, Iran, Saudi Arabia, and Singapore are known for extensive restrictions implemented on Internet usage.

This contradicts with freedom of speech and expression and the NODVIX team provides a broadcasting platform, similar to YouTube but without KYC procedures and governmental interventions, enabling people to reclaim their right to free speech. Instead of appealing to any governmental criterion of content restrictions or bans, NODVIX is self-regulating as people acting as master-nodes restrict or ban content. Still, as what counts as illegal content differs from one jurisdiction to another, it is not clear how any confusion over such definitions would be dissolved.

The platform is designed to be live 24 hours a day and this is incentivized by a reward mechanism. Any profit made by several streams of revenue such as advertisement will be distributed among actors on the platform.

  1. Original content creators or uploaders get 83%.
  2. Supported torrent nodes get 8%. Staking NDVX tokens are a requirement to become a supported torrent node.
  3. Unsupported torrent nodes get 2%. They are not asked to stake NDVX tokens, but they get a lesser cut of one-fourth.
  4. The platform gets the rest, using 5% for marketing and 2% for platform development.

The platform works in the following way: Firstly, a visual media, whether it is a music video, news story or a film, or anything with a frame rate is uploaded to the platform by its creator or uploader. Then advertisers provide appropriate banners which are then checked by torrent nodes. A hash file which contains also wallet addresses where profits will be sent is created and stored by torrent nodes. Ads take their place in content and the content is broadcast to the platform, placed into specialized categories. Then it is available for users to watch whenever they’d like. It should be noted that as torrent nodes play a quite important role, they can choose not to broadcast some content.

Token

The platform’s internal currency, NDVX, is used by an advertiser to pay for advert airtime, by original content creators and uploaders to receive in return for their efforts and by supported torrent nodes to stake. As people who stake their NDVX tokens get a higher percentage of profits than who do not, we can say that there is sufficient holding pressure for the token.

The ICO investor should note that the base price is 8,000 NVX for 1 ETH though this is only for the last twenty days of the ICO. The sale is structured that early birds pay less ETH per token as an investor will get 15,040 NDVX for 1 ETH, almost 90% more tokens for the same cost. It should worry him or her that during the pre-ICO, contributors get 24,000 NDVX per ETH, making the pre-ICO price 200% over the ICO base price. Also, the more ETH one invests in, the more NDVX tokens he or she gets as a bonus. Thus, we can safely say that anyone considering to participate in the token sale should either hurry up or wait until the token hits exchanges.

The total supply of NDVX tokens are yet to be determined, but they will be distributed according to the following.

  1. 75% pre-ICO + ICO
  2. 12% team
  3. 9% reserved
  4. 4% bounty

It is another source of worry that team tokens are locked for 6 months, a shorter period of time than most ICOs. No information on how the team is planning to use the token sale proceeds is made public yet.

Team

Valeriya Okuneva: Okuneva is a content specialist at BAKERS, a marketing and advertising company based in Moscow.

Ryan Raymond: Raymond is a community advisor at PayFair.

Verdict

Below is a breakdown of the risks and growth potential of NODVIX.

Risks

  • Team members’ LinkedIn pages do not show their previous working experience. (-2)
  • Token metrics do not favor the later ICO investor much. (-2)

Growth Potential

  • A demo for Windows, MAC, and Linux is already available, a rare sight for many ICOs. It can be found at the top of NODVIX’s website. (+4)
  • As supported torrent nodes (master nodes) who get 8% of the profit are required to stake NDVX tokens, there is sufficiently strong holding pressure. (+2.5)

Disposition

Governmental intervention over the content on the Internet gets tighter and tighter every single day. People living in places like China, Iran, Saudi Arabia, and Singapore experience this phenomenon in their day to day lives. In response, the NODVIX team provides a broadcasting platform similar to YouTube where original content creators and uploaders provide visual media and get paid in return. As the platform will be live 24 hours a day, people who will supply and verify the content data are incentivized to do so through a stake-and-reward mechanism. Any supported torrent node will get 8% of the profit, which is a sufficient reason to hold NDVX tokens.

It is a bit hard to evaluate the project’s value in terms of return on investment as team members’ LinkedIn pages contain very little information, yet a working demo already exists and can be found at the top of the main page. It is quite praiseworthy that Windows, Mac, and Linux versions are available. Token metrics do not favor the late ICO investor as the early bird catches not only the worm but also great bonuses. Anyone planning to participate in the sale should hurry or perhaps wait until the token hits the market. NODVIX receives a 2.5/10.

Investment Details

  • Type: ERC20 – Utility
  • Symbol: NDVX
  • Platform: Ethereum
  • Crowdsale: November 22nd
  • Minimum Investment: 0.01 ETH
  • Price: 0.000125 ETH
  • Hard Cap: 21,000 ETH
  • Payments Accepted: BTC, ETH
  • Restricted from Participating: United States, Singapore, Korea, China.

For More Information

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO Analysis: FidelityHouse

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Many social media companies store and sell their users’ public and private data for financials gains and we all have been a victim of such acts at some point. However, it’s not just our personal data that has monetary value but any content that we produce, too. Think of a blog you have posted on your Facebook page or a blogging platform. The piece contains information and thus has value to anyone seeking such information, yet, unless you’re a professional content creator, you probably haven’t made even a single cent out of it. Some would argue that this is hardly fair.

FidelityHouse is a social content network which enables content creators to publish and get paid in return and readers to be selectively updated on their own interests. But that is not the most innovative feature of the network. Thanks to FidelityHouse Chain, any content creators can prove that he or she is the original creator of the content with reasonable fees, thus proposing a solution for one of the most important problems in the intellectual property industry.

Contrary to many blockchain projects which have only started development recently, without any working product at all, FidelityHouse is a project born in 2011 with a team continuously working on it since then. It has 63 million page views, 400 million impressions, 20 million unique visitors and 10 million videos viewed per month only in Italy. An extremely successful product which is live for seven years now hits the cryptocurrency scene to gain ground with additional features thanks to blockchain technology.

This use of blockchain allows the team to develop a fairer and more transparent content lifecycle management system, making it possible for content creators to prove the ownership of the content. FidelityHouse Chain has three components, all contributing to this very purpose. The proof of authorship tracks the existence of authenticity of any product, the proof of license proves the veracity of licenses granted by content creators to other parties and the proof of revenue documents any value generated from content.

The proof of authorship is arguably the most important component of the chain. When content is submitted, its hash value, a data which uniquely identifies it, and timestamp, containing the time of submission, is recorded onto the blockchain. As any change in the content, no matter how small it is, affects both values, the earliest content is proved to be the original one, thus proving the author of this content to be its original author. Still, as it is always possible to make “small” changes while keeping the rest intact. To protect authors and their products, a plagiarism detection mechanism is in place, which is available for a reasonable fee.

Yet not every submitted content gets published on the FidelityHouse platform. Step by step, any submission follows this model.

  1. Firstly, an author submits his or her content to the platform.
  2. Two expert moderators evaluate it and decide if it is to be published or to be revised.
  3. The content’s originality is verified by the platform’s plagiarism detection mechanism and its ownership is handed to the author.
  4. The platform gets paid for advertisements.
  5. Now the content is ready, it is open to platform users and external visitors.
  6. The revenue obtained is distributed among the content creator and moderators.
  7. These FIH tokens can be used in return for platform services or sent to exchanges.

Token

FIH tokens are used to gain access to the platform services and to reward moderators. These platform services include but aren’t restricted to timestamping and plagiarism monitoring. The content creator can purchase any single service or subscribe to a package fitting his or her needs. Any action taking place in the platform is paid or received by FIH tokens, so the content creator should have FIH tokens to benefit from platform services.

In the first stage of the sale taking place between September 1st and October 30th, a bonus equal to or over 32% is offered to private sale investors. In the following stage, the pre-sale contributors will have a chance to gain 27% bonus between October 31st and January 7th. As there is plenty of time until the pre-sale ends, the investor has no reason to hurry. Any unsold token will be burned.

The initial total supply of FIH is 1,000,000,000 tokens with the following token distribution:

  1. 50% private, pre-sale and ICO
  2. 15% founders
  3. 6.4% referral sales
  4. 6% advisors
  5. 9% team
  6. 13.6% reserve funds

All tokens except ICO tokens and reserve funds are locked for 9 to 12 months, which means there will be a very limited supply of FIH tokens in the short term.

How the team planning to use the token sale proceeds is not made public as of the time of writing.

Team

Alessandro Bellato: Bellato has worked for NEST, an information technology and services company, for over twelve years.

Filippo Marcassoli: Marcassoli was a marketing specialist at Roche Diagnostics, a healthcare company based in Basel.

Luca Del Torchio: Before joining Safilo, an eyewear company, Del Torchio has worked as a consultant at Deloitte and PricewaterhouseCoopers.

Vittorio Ferrari: Ferrari, a former marketing director at Bonduelle, has worked for Olivetti and Kodak.

Advisors

Alvise Saccomani: Saccomani is the head of trading at BANOR, an Italian investment firm.

Sebastiano Cappa: Cappa is a member of the board of directors at IAB Europe. Previously he was the head of the Italian branch at SmartFocus, a computer software company based in London.

Verdict

Below is a breakdown of the risks and growth potential of FidelityHouse.

Risks

  • Bonuses provided to private sale and pre-sale contributors are a bit high. (-1.5)
  • The token appeals to a very niche audience, namely FidelityHouse platform users. (-1.5)

Growth Potential

  • The project is live since 2011 and has gained serious community interest: 63 million page views, 400 million impressions, 200 million unique visitors and 10 million videos viewed per month in Italy. (+3.5)
  • The platform is able to support any content through its lifecycle while enabling the content creator to monetize his or her efforts. Hashing and timestamping is sufficient to prove any content’s original ownership. (+2.5)
  • There is not much competition for similar projects within the blockchain sphere. (+1)

Disposition

In many content sharing platforms, their respective creators do not get paid and it is the platform owners who actually make money. FidelityHouse enables these content creators to monetize their efforts and to prove that they are the original creators of the content. Although this is a quite important problem in the digital intellectual properties industry and the use of blockchain almost perfectly fits the goal, surprisingly there is not much competition. The project has been around since 2011 and already has seen great interest, thus an audience already exists. Still, bonuses provided to private sale and pre-sale investors are a bit high, so the ICO investor should be wary. Also, the token’s usage is restricted to the platform and thus a very niche audience, which means that if the project does not attract content creators, low demand for the token can be expected. FidelityHouse receives a 4/10.

Investment Details

  • Type: ERC20 – Utility
  • Symbol: FIH
  • Platform: Ethereum
  • Crowdsale: January 8th
  • Minimum Investment: Unspecified
  • Price: 0.0002 ETH
  • Hard Cap: 100,000 ETH
  • Payments Accepted: Ethereum
  • Restricted from Participating: the United States and China

For More Information

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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