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ICO Analysis: IOTA

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The IOTA ICO raised 3000 bitcoins in a presale, a remarkable amount of value. It bears exploration. In a quick web search, one of the first things we come across reads:

Iota is the first cryptocurrency without a blockchain. It uses the “Tangle”, which is based on DAG technology. In a traditional blockchain, various transactions are bundled in each block before this bundle of transactions is verified by miners. In the Tangle, every single transaction forms a new block and is essentially verified by itself: In order to successfully conduct a transaction, you first have to verify two randomly chosen transactions is the network. This is done with help of a very simple version of proof-of-work, therefore one could argue that transactions aren’t zero-cost. Yet, the transaction costs are essentially not existent, as the needed PoW is so low that every single device is able to independently carry it out.

This seems out there, on first glance, especially as a virtually untested technology – or is it? IOTA’s goal is to be a currency used in the burgeoning Internet of Things market, one whose growth will likely increase as more millenials buy homes in the coming decades. Overly invasive or home-altering technologies are slow to adopt with generations who didn’t grow up surrounded by technology, but people who had smart phones and iPods in high school will be interested in improving their home experience with the cloud and so forth. As such, monetized data sets could emerge which would, in turn, assist people in everyday routines. Perhaps people would not know they were paying for such things. This is just one case where IOTA might come in, there are many others. IOTA is part of a recent line of very forward-thinking, high value (and high value target) token-based ICOs which are purely for the purpose of fundraising and speculation on the part of the funder.

Instead of offering yet-another-coin or what-have-you, these ICOs intend to innovate with technology that solves problems across broad spectrums. It is no wonder IOTA funded so heavily, for even if it turns out to be a failure, any relevant code could be revived by jilted investors and potentially tried again. Even privately funded, such an idea could garner millions of dollars a month, a week, a day, an hour? It’s hard to tell how much you could make through a platform like this, but the important thing to keep in mind with any newfangled technology is that you can also, get ready for it, make absolutely nothing at all.

Yet, if you’re betting in the cryptocurrency space, you’re already looking for some action, some volatility. So ICOs that are offering solid technology are important to bring to the attention of all involved, and as such let’s run over the merits of the IOTA platform, before diving into some of the finer points:

  • IOTA introduces a concept of “non-blockchain” blockchain tokens. It’s evident that such a system is going to require testing, and this does affect its safety as a value token – but since the token has already raised some funding before even going public, it would seem that confidence in its ability to eventually return value is high.
  • Further revolutionary, as it were, (or counter-revolutionary, depending on your level of Bitcoin maxmalism), IOTA aims to have no fees. The fundamental argument behind the incentivized ledger of Bitcoin, rather than a blast of tradeable tokens at the outset, is that the security and sanctity of the ledger becomes the imperative of the users to preserve, such that they can continue to be reward. Without this monetization, the blockchain must somehow be immune to alteration from “unauthorized” parties – which is funky concept already when you are dealing with blockchains. We will have to look further into this below.
  • One way this could be seen as working is simple: a public rail is provided by someone, and they ask others if they want to provide information over this rail. With it, they can cryptographically prove the location of, say, the UPS, or mail man, or something along those lines. Pets, even children. The GPS location of the registered item could be accessed at any point, using the public rail, having paid a subscription fee to the owner of the rail. One might ask why Bitcoin or an Ethereum token could not simply achieve this goal, and the answer is that they could. In the whitepaper, the authors freely acknowledge:
    • “The rise and success of Bitcoin during the last six years proved the value of blockchain technology.”
  • IOTA’s offering is fundamentally different in that it does not:
    • require mining
    • consider block sizes
    • lack incentive among users to use.

Incentives in a Tangle? Maybe Not

Nevertheless, we must go over the finer point of the incentivization of a blockchain. Numerous banks and others have, over the years, with little or no prompting nor research to back them up, proclaimed that cryptocurrencies will be short-lived, but the blockchain itself is some great advancement. But the blockchain without a cryptocurrency tied to it is not only uninteresting, it’s not actually secure. People need incentive to ensure that something is legitimate – there is overwhelmingly the opposite incentive with centralized currencies and financial institutions. As such, a ledger like Bitcoin, which is trustlessly agreed upon by dozens of thousands, if not more, miners across the globe, all competing for scraps of digital gold, it becomes evident that such a thing must be at least accurate or else one or the other would be able to gain some advantage by having a smaller version or something.

But those are the incentives in Bitcoin.

In IOTA, the incentive to use it is that you must use it in order to use it. In order for one’s own transactions to be entered into the ultimate register, one must also act as a relay for at least two other transactions. As such, a mining conglomerate is not required to certify that a transaction has taken place. As the nodes meet each other, the transactions permeate. It’s a fundamentally different approach to data storage, but perhaps no less valid. Importantly, it doesn’t at a given time require a “longest” identifiable file, but rather all the data will eventually mesh with all the other data, cryptographically forming a representative of the economic community.

Collectively, this representation of transactions/economic activity is referred to as a Directed Acrylic Graphic (DAG), which in the context of IOTA is a “tangle.”

The transactions issued by nodes constitute the site set of the tangle (i.e., the tangle graph is the ledger for storing transactions). Its edge set is obtained in the following way: when a new transaction arrives, it must approve two previous transactions; these approvals are represented by directed edges, as shown on Figure 1 and others (on the pictures, times always goes from left to right). If there is no directed edge between transaction A and transaction B but there is a directed path of length at least two from A to B, we say that A indirectly approves B. There is also the genesis” transaction, which is approved (directly or indirectly) by all other transactions, see Figure 2. The genesis is described in the following way. In the beginning there was an address with balance containing all the tokens. Then the genesis transaction sent these tokens to several other founder” addresses. Let us stress that all the tokens were created in the genesis (no other tokens will be created), and there no mining in the sense miners receive monetary rewards”.

Thus, if Bitcoin’s blockchain is a trustless ledger, IOTA’s tangle is a sort of trutless mesh + ledger.

What will be battle-tested, then, in the launch of IOTA, is the notion of a completely different kind of ledger technology, competing in the same space, with the same ideals, as Bitcoin, but usurping its utility in terms of various applications – in this case, Internet of Things, but others could come along. One can envision all sorts of uses for very specific, very intelligent tokens that don’t require a long approval (confirmation) process before becoming useful. Although cryptocurrencies using the same fundamentals as Bitcoin have solved this problem already, like Dash with its InstantSend, there are a lot of areas where Bitcoin does not perform for some markets that others can rise to replace and compete with it for the crown.

The IOTA Team

A bet on IOTA very much involves the team behind it, since even if it works in theory, it must execute in practice as close to flawlessly as possible given that it is serving financial needs. While IOTA does not put their developers front and center on the website, the very highly polished delivery is anything but a mistake.

One of their developers is a definitely active developer, Oliver Nitzschke, whose Github profile shows significant activity over the past couple of years. He works on several different types of projects, including a number of issues related to mobile technology. The company he concurrently works with, Pinpong, is an Android development company. Presumably, mobile platforms will play a huge rule in the IOTA economy – fewer and fewer business people would be caught without at least one smart device, but many have multiple devices. The higher levels of these, like the smart phone and the tablet, could generate and share transactions for a purpose, virtually eliminating the need of specialized hardware – which is another drawback to the conventional, tested Bitcoin model.

Other developers have little or no public information about them at all, but still appear to have contributed to multiple modules of the project, like Developer Come-from-Beyond.

Given recent past experience, such oversights as a lack of easy-to-access “team” information is not a huge problem for ICOs, especially not in this heightened hype bubble climate. Such climates are always good for the agile trader, ready to liquidate positions and hold others beyond reason. The Github list of people can do for now.

The Co-founder of IOTA, we learn in this manner, is Dominik Schiener. As you would expect, given the nature of the IOTA whitepaper and the innovativeness of the technology being discussed, this guy has no lack of chops when it comes to coding and cryptocurrency. He has a fully functioning public voting system for the Ethereum platform and much more to his credit via Github. Needless to say, he knows what he’s talking about. Attempting to introduce a “blockchainless cryptocurrency” is an interesting, if noble, pursuit, however. It should be noted that no cryptocurrency, at this point in the scheme of market adoption, is truly in competition with any other. They all share enough properties that a few of a number of things could happen to any one of them and significantly increase their value, utility, and validity in a very short period of time.

The Verdict

Well, do you like to live dangerously? Investing in a completely nascent, truly untested technology is… exactly what the Bitcoin millionaires all did. They had a feeling that it would work, they bet big, and they won big.

However, just as Bitcoin is already seeing other coins begin to edge in on it in terms of usage and adoption and buzz, IOTA could face stiff competition from similar rivals, based on the same ideas or slightly tweaked – or even improved – versions of them. Popov’s Tangle proposition could prove valid indeed – but ultimately be executed by someone else, the way a theory one developed today could be proven after one had lived. This problem faces any nascent technology. People could feel that tangle itself is the innovation, and build alternative solutions using it directly. The risk of companies doing this in a semi-proprietary way is there.

Nevertheless, this type of innovation is the kind you either have the guts to get on board with you or you don’t. The author has considered leaving it unrated, but feels comfortable saying a 7/10 in terms of safety/ability to get the value of your tokens back from them at some point, and hopefully a profit. Getting in early on a totally new way of transacting has to be worth something, and having enough shares could net a healthy sum. Yet, all the same, as with all things in the cryptocurrency space, me-too products will follow, and some of these will be just as awesome.

Investment Details

IOTA will begin trading at Bitfinex on Tuesday at 1PM UTC. According to Bitfinex, it was a rare move to add such a nascent currency:

Several factors have gone into our decision when considering the addition of IOTA trading on Bitfinex. Some of these factors include user requests, market capitalization, design parameters, and a thorough assessment of the token’s development process; including the team behind the token, their strategies for solving technical and nontechnical problems, as well as addressing the scaling issues currently confronting traditional blockchain technologies.

Bitfinex has an awful lot of traders who love some good moon shots, so it should be an interesting week for IOTA.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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5 stars on average, based on 2 rated postsP. H. Madore has covered the cryptocurrency beat over the course of hundreds of articles for Hacked's sister site, CryptoCoinsNews, as well as some of her competitors. He is a major contributing developer to the Woodcoin project, and has made technical contributions on a number of other cryptocurrency projects. In spare time, he recently began a more personalized, weekly newsletter at http://ico.phm.link




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ICO Analysis: Honeybox

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Currently, more than four billion people use the Internet and it is estimated that by 2025 there will be 75 billion IoT devices in use. It is reasonable to assume that the number of Internet users will keep increasing and that its impact on our lives will get bigger and bigger. But this does not mean that the network is getting safer and freer over time. Almost every Internet user gets delivered third-party content and the parabolical increase in the popularity of ad block software proves that the public considers this an important issue.

Honeybox provides a solution to this issue, not at a software level like ad blocker software, but at a hardware level. By using a device which can fit into the palm of your hand, Honeybox helps the user to deny any non-authenticated data packet before it makes its way into your computer.

Although it might seem like it is doing exactly what ad blocker software does, it’s actually a bit different. Ad-based data makes its way to your computer and these programs block only their rendering in your browser. Thus, it is more accurate to say that they are not shown, rather than being blocked. Your bandwidth is still used, so it affects your Internet speed. On the other hand, Honeyboy denies the request before it reaches your computer. The end effect is a faster Internet connection as well as enhanced online privacy and safety.

Honeybox truly puts ad and tracker blocking and authentication into your hands completely. You are not required to have, download or install any application or have a monthly plan. Simply connecting the device to your Internet router is sufficient and every single device including your television, mobile phone, and IoT devices are under protection.

Token

HNY tokens will be used initially for transactions between Honeybox users, yet as the device is able to act as an encrypted identity channel within the network, it is possible to use the device as a gateway for paid services such as cable TV channels and so on. Connecting to the Internet while the device is on rewards users with HNY tokens, in a process somewhat similar to mining.

In the pre-sale phase, the tokens will be sold for a price between $0.025 and $0.035, or a bonus between 100% and 42%, which is very unfavorable for ICO investors. Pre-sale contributors will be provided with hardware units which are planned to be sold for $60 per piece as well. These devices will be made available after the sale is completed. Any unsold tokens will be added to the mining pool. Tokens allocated for the team and founders will be locked for twenty-four months.

The initial total supply of HNY is 1,000,000,000 tokens with the following token distribution:

  1. 30% Honeybox trade system
  2. 30% inflation control
  3. 20% market (token sale)
  4. 8% strategic partners
  5. 4% founders and team
  6. 4% advisors
  7. 2% airdrop
  8. 2% bug bounties

The team is planning to use the token sale proceeds as follows.

  1. 37% marketing
  2. 25% maintenance, research, and development
  3. 10% partnerships
  4. 10% general business reserve
  5. 8% general operational
  6. 6% legal and financial counsel
  7. 4% events and travel

Team

Bryant Maroney: Maroney has worked as an architect of emerging technologies at Bank of America and as a software engineer at Ford Motor Company.

Advisors

Dan Ramirez: Ramirez has worked at iCrossing, 500 Startups, Neo@Ogilvy, Microsoft, Glam Media, Yahoo, Bank of America and DDB.

Lano Williams: Williams was the manager of integrated marketing analytics at DDB Los Angeles.

Verdict

Below is a breakdown of the risks and growth potential of HoneyBox.

Risks

  • Huge bonuses for pre-sale investors. (-2)
  • The token has very limited use in the platform and it is not obviously clear why the project needs a blockchain at this point. (-1)
  • No team members except the CEO are listed on the web-page. (-1)

Growth Potential

  • The white-paper features a viable business plan. (+2)
  • As the hardware device will be ready to be shipped by the end of the token sale, the project has already made good progress so far. (+2)
  • The project aims to solves an actual and important issue. (+2)

Disposition

Although the Internet becomes a bigger part of our lives day by day, it does not mean that our experience with it becomes safer and freer. Our privacy is constantly under an attack by things like advertisements, malicious programs and trackers. Users and developers always come up with new ways and programs to solve this issue and the increase in the number of downloads of ad blocker software proves this. Yet using these programs does not solve the issue completely as what these programs do is not blocking the access of the advertisements et al but rather block the showing of them in users’ browsers. This results with users’ bandwidth being used, a slower Internet speed and his or her privacy invaded. In order to solve this issue, the HoneyBox team provides a hardware device which blocks these data packets at the hardware level before they make their way into your local network. A huge improvement on ad blockers with relatively cheap devices, HoneyBox has a high chance for success. Still the token has very limited use in the platform as why the project needs a blockchain is not obvious. Only the CEO Bryant Maroney is listed in the web-page which can be taken as a red flag for now. Further, bonuses for pre-sale are very high. Still, as hardware devices are planned to be shipped by the end of the token sale, we can say that the project has made some progress thus far. HoneyBox receives a 2/10.

Investment Details

  • Type: XLM – Utility
  • Symbol: HNY
  • Platform: Stellar
  • Crowdsale: January 16th
  • Minimum Investment: Unspecified
  • Price: $0.05
  • Hard Cap: $10,000,000
  • Payments Accepted: ETH, BTC, XLM
  • Restricted from Participating: Unspecified

For More Information

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO Analysis: Platio

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It is hard to be an inhabitant of the crypto-world for sure. Remember your first time using a fiat gateway to buy Bitcoin, sending it to a cryptocurrency exchange, executing orders to obtain other cryptocurrencies? For newcomers, all these are not easy and for experienced crypto investors, it is still tedious to move funds from one place to another. You need to use multiple wallets to store different coins, keep your private keys safe and there are only a few platforms to exchange your crypto-assets with actual fiat currencies and traditional assets.

Platio is an all-in-one platform built on the EOS blockchain, connecting the two different worlds of crypto-currencies and traditional assets and providing banking services for crypto and fiat currencies and brokerage for stocks. It allows crypto-investors to store, send and receive their cryptocurrencies while enabling them to trade these with fiat and even stocks. Having already obtained UK and EU licenses, Platio is aiming to become the decentralized banking hub for all cryptocurrency and fiat money activities.

Asset Guard is a smart-contract based Platio product which is designed to protect the platform user’s assets against the high market volatility or the loss of access that can occur for several reasons such as the user’s death or simply losing his or her private keys. Auto Exchange smart contracts contain pre-set conditions to be executed when they are met, so the user’s assets stop further losses. This allows him or her to not constantly check his or her portfolio. It is possible for platform users to pre-set a certain period of time so that if the wallet is not activated for this period, the chosen assets are transferred to another wallet which the wallet owner previously chooses. This ensures that in unfortunate circumstances that the owner might find himself or herself in, assets stored in the platform are not lost forever.

Smart Escrow is another Platio product, designed to increase the commercial use of the platform by businesses and individuals. In the absence of an escrow service for shopping with crypto-assets, there is no way to make sure that the seller sends the product, or the buyer sends the amount of money for the transaction. Thanks to Smart Escrow, Platio users can chat in the internal messenger app, determine conditions for deals and once it is established that these conditions are met, the assets in the escrow will be transferred. Furthermore, thanks to Platio’s Merchant Processing API, sellers will be able to get easily paid by several means such as cards, cryptocurrencies, and SWIFT transfers.

Token

PGAS tokens will be used for internal transactions such as commissions, fees, and subscriptions. When the token is used for transactions, discounts depending on the user’s platform activity and subscription will apply as well. Half of platform commissions will be burned until no more than 10% of PGAS tokens are in circulation, decreasing (circulating) supply of PGAS and possibly pushing the price higher.

The ICO investor should note that the public pre-sale contributors are offered to buy their tokens with a bonus of 15%. In the first two days of the public sale, between November 26th and 28th, a bonus of 8% will be presented, so this bonus offered to the public pre-sale contributors should not worry the ICO investor as it isn’t as significant as bonuses for other ICOs. It should be also noted that any unsold token will be burned.

The initial total supply of PGAS is 397,500,000 tokens with the following token distribution:

  1. 65% token sale participants
  2. 25% founders and team
  3. 8% advisors
  4. 2% bounty

The team is planning to use the token sale proceeds as follows.

  1. 40% research and development, infrastructure and product development
  2. 30% customer acquisition and marketing
  3. 15% liquidity pool
  4. 15% regulatory and legal

Team

CTO Dzmitry Lapo: Lapo has worked as a development advisor at Sberbank-Technology and as a solution architect at EPAM Systems.

CFO Irina Berkon: Berkon was the director of finance at MogulTube and an audit manager at Grant Thornton.

Anna Makovnikova: Makovnikova has worked for Samsung Electronics Kiev and SMART Technologies Calgary.

Advisors

Maxim Nogotkov: Nogotkov is the founder and the chairman of Svyaznoybank, a Russian retail company. Previously he founded Pandora’s Russian franchise in Moscow.

Partners

Ripple: Platio’s partnership with Ripple enables the project to use Ripple’s xVia for overseas transactions.

Verdict

Below is a breakdown of the risks and growth potential of Platio.

Risks

  • No public working product as of the time of writing. (-2)

Growth Potential

  • The team already has obtained UK and EU fiat and crypto licenses. (+4)
  • The proposed, all-in-one platform should satisfy most investors’ needs. (+2.5)

Disposition

For people who are not tech-savvy, it is hard to get into the cryptocurrency market, buying their first crypto-assets and storing them safely. Even if one is experienced enough, as there are not many platforms which provide all services sufficient for a smooth crypto-experience, it is a hassle to use several different exchanges to buy currencies and store them in different wallets. Platio provides an extensive range of services, aiming to become an all-in-one point of service for crypto-verse inhabitants. The Asset Guard product helps users to protect their wealth by pre-set conditions to process orders when they are met and allows them to send their tokens to a pre-determined person if their wallet is not activated for a predetermined period. The Smart Escrow product enables businesses and individuals to set success conditions, established between a buyer and a seller so that unless these conditions are met, their assets and products are kept in an escrow account safely. It is praiseworthy that the team has already obtained fiat and crypto licenses to work in UK and EU, meaning that once the platform is ready, they will not have any legal problem to launch it. The platform is designed to satisfy all of any investor’s needs, which is another important pro. Still, it is a source of worry that no working product is made public as of the time of writing. Platio receives a 4.5/10.

Investment Details

  • Type: ERC20 – Utility
  • Symbol: PGAS
  • Platform: Ethereum
  • Crowdsale: November 26th
  • Minimum Investment: Unspecified
  • Price: €0.20
  • Hard Cap: €34,500,000
  • Payments Accepted: BTC, ETH, DASH and EUR
  • Restricted from Participating: Singapore, the United States.

For More Information

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO Analysis: Unboxed Network

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Companies spent an excess of $5 million for a 30-second spot in last years Super Bowl, which gathered 105 million viewers. Kim Kardashian recently told a story about how, out of respect for her husband, she turned down a $1 million marketing offer. All she had to do was make one Instagram post to her 119 million followers, promoting a knockoff Yeezy brand.

Kim’s sister Kylie uses her 120 million Instagram followers to sell her own products, which has earned her nearly $1 billion. There is clearly a lot of untapped power in influencer marketing, and companies are catching on.

According to the whitepaper, businesses spend $36 billion a year on Facebook ads alone. A lot of that is wasted because they can’t reach their target demos. Unboxed Network (est. 2014) puts these businesses in contact with specific target market micro-influencers that match what they are selling.

“The aim of the Unboxed Network is to offer the simplicity of Facebook Ads combined with the cost efficiency of an influencer marketing campaign, all on a single platform.”

Here’s how it works:

  • Any advertiser that wants to launch a campaign puts funds to escrow and provides their goals and influencer criteria (interests, location, gender etc).
  • Unboxed takes that info and plugs it into their blockchain oracles backed by AI, to invite the best matching social media influencers to get engaged with the campaign.
  • The influencers who get invited to the campaign create some sort of photo or video content that gets reviewed and approved by the blockchain oracles.
  • Influencers then post the approved content for the target market to engage with.
  • The influencers and oracles are then paid for posting and engaging

Micro influencers are so great for marketing because they are followed by people who trust their opinions. A certain percentage of Kylie’s followers will literally buy anything she puts in front of their faces. Unboxed already have thousands of micro-influencers in their network. And although they don’t have as many followers as Kylie, the followers they do have are real and trusting. Instead of paying one giant celebrity a fat check to run a single ad, brands will use Unboxed system to run their ads through special oracles that use AI to sift through their tens of thousand of micro-influencers to find the best influencers to match their specific campaign. Hitting the target market every time.

Token

NBOX token is based on Ethereum. It is what gives brands access to the platform, and what all micro-influencers are paid in.

Token holders gain exclusive offers from brands and will be able to exchange tokens for branded good and services. They can also use them to  access to the platform’s influencer took-kit.

 

Distribution:

  • 51% Crowd sale
  • 19% Team, advisors, partners
  • 15% Reserve fund for future financing
  • 10% Customer and blockchain oracles acquisition
  • 5% Airdrop and referral program

Team

Tadas Deksnys – Founder/CEO. Sold first venture at 18 . Build and sold a pet owner marketplace in 2014 before founding Unboxed.

Donatas Smailys – CBDO. Was CEO of a startup incubator backed by the biggest tech university in Lithuania. Member of Digital Leaders group at World Economic Forum. Organizer of TEDxKaunas, public speaker. Executive manager of Lithuanian Startups Association

Dovydas Reinikevičius – CMO. Founder of BeeMarketing, a digital marketing agency that did campaigns for big companies like Mcdonalds.

Vytenis Narušis – CTO.  Devbridge Group. Developed software for multinational multi-million revenue, organizations like Chicago Mercantile Exchange, Louis Dreyfus and Morningstar.

Verdict

The Unboxed Network is the only freemium platform that allows businesses to launch high quality and low-cost word-of-mouth campaigns within seconds. Here are some of their current and past clients.

Risks

  • Standard Ethereum risks. They do acknowledge this in their whitepaper, though: “Due to the increasing supply and adoption of new Blockchains like EOS, Stellar etc. that could potentially offer the necessary functionalities in a more efficient and/or less expensive way, we may consider using alternative solutions to the Ethereum blockchain in the future.” -1
  • It’s very common for online companies, such as this one, that have been around a few years, to do an ICO for their “new decentralized blockchain” business. 99% of them have failed or are currently struggling. -1
  • The token use case is pretty weak and doesn’t seem to stable. -1
  • The coolest part of their project, the oracles, aren’t even complete or operating at all yet. -3
  • Their roadmap is a joke. They already failed to deliver the oracles in early 2018. -2

Growth Potential

  • Brands “pay 50% less per engagement: no middlemen, no fees, no management required. Increase your return on investment (ROI) on your social media spend.”+2
  • According to their whitepaper, they are successfully operating in 10 markets, and already have a strategy in place for global expansion. They have researched and ranked countries based on a wide range of criteria and will be using their information to facilitate growth over the next 3-4 years.+2
  • “There are no limits to the number of accounts a company can have or the number of campaigns they want to run. With Unboxed, scope is limitless.”+3
  • Influencer marketing is booming because it’s so effective. According to Tomoson, businesses are making $6.50 for every $1 spent.+4
  • They have been around since 2014. And have a leg up on the competition. +3

Disposition

There is no doubting the effectiveness of influencer marketing. Can Unboxed actually create and implement their unique AI-powered oracle solution? Well, that’s the million dollar question. 6/10

Investment Details

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.2 stars on average, based on 26 rated postsJoshua Larson is also known as the "Bullshit Man" for his ability to spot it a mile away. Avid ICO researcher and contributor. Former professional poker player/backer. Spent 10 years analyzing hand history, stats, and player data. Discovered blockchain in late 2016, and never looked back. He now uses his analysis skills to investigate ICOs full time. What a perfect match, because in today's crazy world of ICOs, information, passion, and diligence = dollar bills!




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