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ICO Analysis: Eligma

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Online shopping and commerce have witnessed unprecedented growth in the past decade. In 2016, retail e-commerce sales worldwide amounted to $2.3 trillion USD and are projected to grow to 4.48 trillion USD in 2021.

But as with any growing industry, e-commerce is extremely competitive. There are more than 20 million online shopping stores in the world, and the majority of them hardly generate any revenue. This diversity of options is inconvenient for the end users as they have to maintain multiple accounts, loyalty cards and provide banking details at each platform. Very few markets have aggregator platforms which compare pricing for similar goods at multiple stores.

Eligma is building a layer on top of e-commerce stores, enabling users to buy, sell and compare products across multiple stores using a single account login.
Eligma will offer the following three key services:

  • Discovery: Eligma will create a unified shopping account for each user which can be used to manage any online store. A deep neural network-based product recommendation engine will find the best deals for products users are looking for.
  • Inventory: Eligma will provide a household trading agent which will notify users when is the best time to sell their purchased products based on AI predicted future and current value. Users can even register their household products on the platform and sell them. An escrow based payment service will bring trust to the system when two users interact with each other.
  • Universal Loyalty: Users do not need to register for standalone loyalty programs of each retailer. Eligma will transfer value from existing loyalty points into ELI tokens and credit them directly to a user’s wallet.

Eligma will maintain an extensive and curated product database with more than 300 data fields. Eligma has partnered with the world’s leading product data provider IceCat NV from the Netherlands, who started the product data collection and processing in 2001. This product database will be connected to online stores for finding relevant information. Eligma will offer cryptocurrency payment option even for stores who currently do not accept them.

Eligma as of now does not have an MVP. They have demonstrated crypto payments integration and mobile wallet. An MVP for the product will be available in August 2018, and the initial testing would be done in Slovenia. Geographical expansion to the UK will only be done in mid-2019. The roadmap and development extend till Q3 2021, while further expansion in other geographies will only be done in 2022.

Token

The ERC-20 ELI tokens will have a wide functionality on the platform. Users can pay merchants in the form of ELI tokens at a discounted price. Other cryptocurrencies and fiat currencies can also be used for payment across the platform.

Users can use ELI tokens for several other purposes like product hunt ( ELI balance will be locked when ordering a product hunt), to push items for listing, escrow fees, advertising, loyalty points and other value-added services.

The token distribution is as follows:

  • 60% crowdsale
  • 19% Eligma team
  • 5% advisors
  • 16% future partners and community and user growth

Team

Eligma received an early stage funding of 1.5 million Euro in September 2017, which has afforded them a 26-member strong team.

Founder and CEO Dejan Roljic is a serial entrepreneur and has founded and advised multiple organizations. He founded ABC Accelerator, dedicated to high-tech companies, which has invested in more than 80 startups from around the world. He has also worked with a few blockchain based projects in advisory roles.

There are two other co-founders, Matej Gregorcic and Joze Mermal; both have extensive entrepreneurial experience. Eligma is supported by 14 advisers and has partnerships with a few organizations.

Verdict

On a conceptual level, Eligma is a fantastic project. They have won the award for the best pitch at the Crypto Summit 2018 held in Switzerland. There are projects which have some of Eligma’s features like the search of products through several stores, but none of them are trying to solve the problem in a holistic way that Eligma is doing. Overall, Eligma is good on paper, but a lot depends on the execution. They are raising funds for a very complex project without an MVP.

However, with enough funding, the team seems capable enough to execute the project. The product development stretches till mid-2021, we would have preferred a shorter roadmap.

Growth Potential

  • Eligma deploys AI and neural network based layer on top of e-commerce platforms, which gives it a distinct advantage over existing price discovery platforms. +3
  • E-commerce is one of the fastest growing industries globally. Eligma solves some of the major issues that users face in the industry. Even if Eligma can capture a small section of the global e-commerce industry, it will be considered extremely successful. +3
  • Enigma’s platform will have millions of listed products, collated from thousands of e-commerce websites all accessible via a unified account and loyalty program. This concept will be very appealing to the end users. +4
  • A strong team and quality advisors support the project. Eligma has also partnered with multiple organizations, primarily in the Slovenian region where the first phase of the implementation will be done. +3

Risks

  • An MVP is a necessity when you are raising funds for a project of this scale. The team had shown some blockchain capability when they demonstrated the crypto payment integration and a wallet for a Slovenian project. However, these two form a tiny component of the overall Eligma project. -3
  • The product development extends till mid-2021, which is far too stretched in my opinion and gives ample opportunities for competitors to gain market share. Expansion in geographies other than Slovenia and the UK will only be done in 2022. -2
  • The whitepaper is lengthy and provides enough information about the proposed product, but does not delve deeper into the technical details. -1.5

Disposition

We arrive at a rating of +6.5 for Eligma. Although a project without an MVP may not deserve a rating on the higher end, we feel that the team is strong and credible enough to develop Eligma. They have raised a significant amount in the ongoing presale itself, so we are assured that the hard cap will be achieved. Considering that the MVP will only get released in August 2018, there might be a slump in the token pricing during the interim period.

ICO Details

Token Type: Utility
Platform: Ethereum
Symbol: ELI
Presale Value: 1 ELI = 0.1 USD
Pre-Sale: 23rd March – 10th April
Public Sale: April 17th onwards
Pre Sale Bonus: 15%
Hard Cap: $24 Million.
Total Supply: 300,000,000
Jurisdictions Barred from Participating: USA, Singapore, Canada, China, South Korea
Website: here
Whitepaper: here

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.5 stars on average, based on 16 rated postsAakash Kawale is a financial analyst based out of Mumbai, India. He is the lead analyst at a Singapore based organization and has extensive experience of analyzing US and Indian equities. Aakash is a strong advocate of the Blockchain technology and has been analyzing cryptocurrencies since 2015.




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ICO

ICO Analysis: MOBU

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There’s a lot of buzz around security token offerings (STOs), and for good reason. There’s an $80 trillion securities market that has barely been touched by blockchain. Uncertainty and discrepancy in regulations have stifled the market up to this point. But it’s just a matter of time before the world is swimming in STOs.

This new project, MOBU, wants to provide a platform for launching compliant security tokens. This platform will “incorporate the ability to select experienced legal counsel across multiple jurisdictions within the platform, token issuers can be sure they can create compliant tokens customed to their local jurisdictions.”

From the whitepaper:

“MOBU is a decentralized blockchain based organized ICO platform for launching compliant security tokens. Real businesses such as property development companies, gold mines, retail companies and many more will be able to launch security tokens on the MOBU platform. MOBU connects approved entrepreneurs and investors by cutting out middlemen.”

Some core features of the platform:

  • MOB20 Protocol that defines a set of commands for security tokens to implement.
  • Supports Reg S, D, and A+ compliant security token offerings.
  • Vetted tender process for: legal providers, smart contract developers, escrow providers, KYC providers, etc.
  • A new standard called, Know Your Supplier (KYS), for complete due diligence compliance for all service providers using the platform.
  • A rating system for service providers which will create a free marketplace for investors.
  • A network of authorization centers for KYC/AML compliance.

This is only a taste of what MOBU plans to offer; check out the whitepaper here for more details.

Token

MOBU is a utility token and is the key to smart contracts and the ecosystem. Found on  pages 15-18 of the whitepaper is all the different purposes of the token, including MOBU Referrals, “where companies or individuals referring ICO issuers onto MOBU will be rewarded in MOBU tokens which will be equivalent of one year’s revenue generated on the platform by the percentage of fees generated from the marketplace.” Additionally, “This amount will be paid in MOBU and locked-up over a 3-year period also ensuring an increase in demand and scarcity of MOBU.”

There is also what’s called a “lockup” utility: All the ICO service providers on the MOBU will stake a certain amount of MOBU tokens to receive the right to operate in the ecosystem. These tokens will be locked up for the full duration while the service provider remains and utilizes the MOBU ecosystem.

Distribution:

Team

Mostly from South Africa, 12 members of the management team are listed. As a whole, they seem good, but not great. Here are a few that stood out.

Juan Engelbrecht – Founder/CEO. Also founded Zaber (a large South Africa crypto farm) in 2015. He spent 2 years as Director at Khalifa Capital. Has been Director at Evolve Fund Managers since 2013.

Paul Pelser – CFO.  He spent 17 years as an accountant for PSP Pelsar Accountants. He has been the owner of Pregal Mining for the last seven years,

Paresh Masani – Blockchain/security engineer. He spent three years as Mobile Platform Exec Director at Goldman Sachs, London. Senior Director at Thomson Reuters and ETX Capital.

A total of 12 Advisors, and two are from Realstart.com, a custom software development company. At least six of them are ICO experts and three are blockchain enthusiasts.

Verdict

This is an extremely attractive project andnd it looks like the hype/demand for this token is there. They already raised $3 million in the pre-sale, and are asking for just $6.5 mill more in the public sale.

Being a front-runner in the cryptocurrency space has proven to be a beautiful thing. When we asked CEO Juan Engelbrecht, who is your nos 1 and 2 competitors, he named Securitize and Polymath. Polymath has a $75 million market cap.

Risks

  • Pretty much crickets in their GitHub. Twelve followers. -1
  • No MVP out yet. They provide this video of what the MVP will look like, though. -1
  •  Non-accredited investors from the US are banned from using the platform. This is the opposite of a risk but gets a minus nonetheless. -1 
  • Their Blockchain Engineer, Paresh Masani (Goldman Sachs and Barclays) is a stud. But the rest of the team and advisors seem pretty average. -1
  • At this point in time, no major exchange is going to list the security tokens birthed from MOBU. When asked about this in Telegram their CEO said, “LA token has a security token exchange division. Also, MOBU is securing equity stake in an operational stock exchange. GBAX and Tzero will also have security token exchanges available soon.” -0.8

Growth Potential

  • They already have a Chrome and Gold mining business signed up to tokenize through MOBU. +2
  • The $9 million hard cap leaves all kinds of room for gains.+3
  • 120 million tokens is all there will ever be; 100% of them will be sold in the ICO. +1
  • MOBU will develop a First Forex Percentage Allocation Money Management Account and will retain 20% of the authorized tokens to put back into the development of the MOBU Platform.+2
  • From the company: “MOBU token will be available on most exchanges such as Bancor but have already been approved by COINEXCHANGE, CRYPTOPIA, IDEX, GET BTC, HitBTC, LIVECOIN and YoBit.net.”+2
  • Although most of these reviewers have lost credibility over the last year, their strong scores prove the hype train around this project is real. +2

Disposition

We usually don’t cover ICOs post-pre-sale, but this one is an exception because it’s still an attractive deal. The pre-sale bonus was 25%, and if you are fortunate enough to get into this crowdsale the bonus will be 20-25% depending on how early you get in. After that, the sky is the limit for MOBU.  7.2/10

Investment Details

Featured image courtesy of Shutterstock

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.2 stars on average, based on 26 rated postsJoshua Larson is also known as the "Bullshit Man" for his ability to spot it a mile away. Avid ICO researcher and contributor. Former professional poker player/backer. Spent 10 years analyzing hand history, stats, and player data. Discovered blockchain in late 2016, and never looked back. He now uses his analysis skills to investigate ICOs full time. What a perfect match, because in today's crazy world of ICOs, information, passion, and diligence = dollar bills!




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ICO

ICO Analysis: MFChain

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MFChain is in essence an entire digital economy with a vision towards creating an infrastructure within the blockchain community which is supportive of all cryptocurrencies. This ecosystem will enable seamless transactions and development to take place and facilitate an entire support network to grow around the future of the MFMainnet.

Beginning with a payments processing and rewards solution, the project will quickly expand with the launch of a variety of cross-chain features including a multi-currency ICO platform, and multi-language smart contract programming within the all encompassing ecosystem. This is ultimately focused on bringing the entire blockchain community of developers, merchants and consumers together in one central and flexible hub.

Empowering Rewards System

One of the major features of the platform which will be implemented initially is the unique rewards system. This will incentivize not only consumers, but also merchants with rebates of up to 1% available for both parties as well as the freedom and flexibility to accept multiple crypto currencies securely. All of which can be done through any Android or iOS powered mobile device which merchants can use as a POS system.

This will be the first of many innovative features to be launched within the ecosystem which will later incorporate attractive benefits for developers, ICO teams, and entrepreneurs alike.

Token

The native token of the platform will be the MFX token. This is an ERC223 token and will be the main token on the platform although the entire principle of the ecosystem is to allow freedom and acceptance of multiple currencies. MFX will be the token which is rebated to both merchants and consumers in the rewards program. This will essentially increase the flow of the token throughout all of the platform processes over time.

There will be a total maximum supply of 521,000,000 MFX tokens with an initial circulating supply of 306,000,000. 57% of the total tokens will be made available during the ICO period. The rest of the tokens will be allocated as follows:

  • Merchant Incentive Program: 15%
  • Developers & Advisors : 8%
  • Airdrops: 1%

A final 19% of tokens will be locked for future developments. These will be released in two blocks at times to be confirmed during Q2 of 2019 and 2020 respectively.

Developer and Advisor tokens will be subject to vesting and periodically released for a period of 12 months following the ICO.

The ERC233 MFX tokens will be converted to MFF tokens upon the mainnet release which is currently scheduled to occur in Q3 of 2019.

Team

Craig Neil (CEO)

He describes himself as a serial entrepreneur and has indeed headed up a variety of projects both in the blockchain sector, and also in finance and advertising. Neil also possesses an extensive engineering background having spent almost 5 years as a full stack engineer at Lenders Direct Capital prior to focusing on his own business endeavors.

Jayson Rellis (President)

Rellis is an ICO investor and strategist with a number of significant roles in other projects, such as his partner position at Komorebi Alliance. Prior to his passion for the blockchain, he headed up regional operations at Verizon Wireless where he was employed for more than a decade. He is also a contributing writer for HackerNoon.

Brian Rankin (VP of Banking Integration)

He has interests as an advisor or director for a number of other projects including SigFig, although his most captivating experience noted within the blockchain sector comes from his time as VP for client services at Ripple where he oversaw a number of banking related developments.

Advisors

The project have a total of five advisors currently on board. These members are covering a number of areas including marketing, PR, and technical matters. Among these is prolific project advisor Bogdan Fiedur, a blockchain expert whose skills are widely employed and who features on the ICOBench list of experts.

Partners

Partnerships are a vital aspect within the MFChain project, given the amount of integration with payment processors and networks which is required. The latest partnership which they have struck is with Zagg Protocol. This is in addition to existing partnerships with:

  • ShapeShift
  • Komorebi Alliance
  • DDEX
  • Chosen Payments
  • Loopring
  • Identity Mind
  • EduHash

These key partnerships ensure a progressive path for the project with more to be developed as the project continues to progress.

Verdict

Below is a breakdown of the risks and growth potential of MFChain.

Risks

  • The strong competition both within and outside the blockchain which exists in a variety of the markets MFChain is targeting is concerning. These include the likes of Dash, UTrust, and Stack. (-0.5)
  • The broad focus of the project into a number of markets may cause them to lose focus and also leaves them vulnerable as a new project in a variety of areas. (-0.5)
  • MFChain’s core team, whilst having diverse experiences, have nothing which stands out as highly suited to running this type of proposed multi-million dollar platform, with the exception of their VPs experience at Ripple. (-1)
  • Full release of the core teams vested tokens will be completed by Q2 of 2019 according to the whitepaper, with full mainnet launch not scheduled until Q3 of 2019. (-2)

Growth Potential

  • The global payments market alone is heading towards a $1 trillion value. This represents a huge market with almost unlimited potential for growth. (+2)
  • Moving toward a blockchain based and cashless society, we would expect to see a big migration toward blockchain based ecosystems such as MFChain. (+2)
  • The broad focus of the project is also positive in the sense of flexibility and scalability. Two very important factors among blockchain based projects. (+2)
  • The project have maintained a strong and steady following throughout all media channels. This is indicative of the potential and positive sentiment which the community feels toward MFChain. (+3)

Disposition

MFChain has harnessed the fundamental principles of blockchain to provide an ecosystem which is both rewarding and flexible throughout. As the community strives to find ways to promote everyday use of cryptocurrencies, the introduction of a system which can perform all of its functions in a cross-platform manner, is an exciting prospect.

Although the project team still have a lot of major steps to complete in order to bring MFChain to market, premium among these being to establish more key partnerships, the market is large enough and increasing constantly in size for them to position themselves strongly within if they can continue the current momentum.

MFChain receives a 5/10.

Investment Details

  • Type: ERC233
  • Symbol: MFX
  • Platform: Ethereum prior to Mainnet (2019 Q3)
  • Crowdsale: October 15th – December 15
  • Minimum Investment: 0.1ETH
  • Price: 1ETH = 8,500 MFX
  • Hard Cap: 33,000ETH or $17,000,000 equivalent
  • Payments Accepted: ETH
  • Restricted from Participating: USA

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.8 stars on average, based on 33 rated posts




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ICO

ICO Analysis: VAEON

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“VAEON is a decentralized protocol that enables individuals to control their personal data and benefit from its value. It also gives companies the opportunity to build new business models in an ecosystem free of any middlemen.”

Based on EOS, VAEON provides an independent and open protocol with built-in-governance. Its a lot like a DAO, but the team calls it a DAC (Decentralized Autonomous Consortium). The protocol clearly defines how personal data is structured, exchanged, or sold.

“VAEON allows every user to securely combine their profiles, personal data, professional credentials, and networks of contacts into one standardized source they can protect, share, or monetize as they wish”

According to the whitepaper, after concluding that data is indeed valuable, and companies are collecting as much of it as they can, VAEON has determined there to be three major problems with big data:

  1. Much of our personal data is in the hands of a few big companies
  2. Data silos that lack formatting standards make data hard to reuse
  3. Centrally-stored data is vulnerable to hacks and data breaches.

VAEON solves these problems with their decentralized ecosystem that will have both Data Providing Apps and Data Requesting Apps. The apps interact directly with the smart contract and act as a gateway between businesses and user data.

There is no trusted central authority within the ecosystem. The DAC will vote in an entity called the Protocol Administrator, whose job is to evolve, maintain and adapt the protocol in the future. The administrator is continuously elected by the community.

The VAEON Ecosystem includes three important stakeholders:

  1. Users of web services.
  2. App development companies that provide web services.
  3. Businesses that buy user data.

We just scratched the surface; for more specifics check out the whitepaper.

Token

VAEO is the protocol token that aligns all the shareholders’ interests. It gives the user full control over his/her data.

VAEO serves three main functions: medium of exchange, governance, and fraud prevention.

Much of the value of this token is on the governance end. Since VAEON is a true DAC, if successful, million-dollar companies that use the protocol will need to fight for control in the company by using nothing more than votes. According to the company, “The voting power is calculated by a time based staking function that converges against a fixed value. ”

Allocation:

  • 41% Public sale
  • 20% Protocol development
  • 13% Marketing
  • 8% Partner relations
  • 10% Team
  • 8% Advisors

Use of Funds:

  • 37% Development
  • 15% Operaations and Administration
  • 45% Marketing and Sales
  • 3% Legal

Team

There are seven management team members listed, most of them are from Germany.

Andreas Mikolajewski – CEO. Six  months as DLT Researcher for IOTA Foundation. Six years as Software Developer for SAP.

Volker Rofalski – CFO. Has loads of experience and is on the board of several publicly traded companies; Mutares AG, Intercard AG, Demecon AG.

Pedro Isaac Lopez Lopez – COO. A young gun, blockchain expert. Interned for Deutsche Bank. Operations Maneger for one year at Tracktics GmbH.

Florian Gauger – CTO. Currently a Software Engineer at Google. More than three years spent as a Software Engineer for SAP.

Six Advisors, two of them are from Instaffo, a recruiting platform with 41 employees on LinkedIn. The others are a CEO of Demekon Group, a managing partner at Iconiqlab, the CEO at Iconiqlab, and an International Marketing Specialist.

They have a couple of key partnerships already with Instaffo and IconiqLab.

Iconiq Lab is a decentralized venture capital group with a portfolio of startups including Unibright, Topl, Vlux, and Solidified.

Verdict

So far, the giant Block.one billion-dollar EOS VC fund has invested in three projects; Everipedia, High Fedility (VR), and now VAEON. This is a huge endorsement and gives VAEON instant legitimacy.

Risks

  • This is an experiment, so there will be lots of trial and error. -1
  •  Their community is not very big at all yet. Telegram has only 180 members. 170 Twitter followers. -2
  • Surely there will be lots of competition coming. Basic Attention Token (BAT) comes to mind. -1
  • Personal data may not be worth all that much at this point in time. The whitepaper explains how they used several different strategies to calculate the value of personal data. It turns out each individuals data may only be worth like $30/year. If this is true, many users are not going to care enough to participate. -1.5

Growth Potential

  • Backed by EOS VC, the billion-dollar EOS fund. +3
  • The whitepaper is professional. The team is very intelligent, which can be seen in this podcast called “Everything EOS #26+2
  • The roadmap is long. In Q4 of 2019 they plan to release the first dApp by Instaffo (recruiting platform), which they say will bring 30 million user profiles to the VAEON Ecosystem. +2
  • Prototype looks solid. +2
  • More bold claims on the roadmap. Huge if true. +3

Disposition

“Imagine a world where users are in full control of their data. A world in which their data is securely stored in a decentralized manner, and only they can decide if they share and monetize their data, to whom they send it, and at what price. A world in which users can change from one service provider to another without losing their entire history, data, or digital identity in the process. This is where the VAEON Protocol comes in.”

This has tremendous long term potential, definitely one to keep an eye on. The current problem is that it is lacking in hype, and the team is just now getting started on community building. Only 180 Telegram members so far. 6.5/10

Investment Details

All unsold tokens will be burned

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.2 stars on average, based on 26 rated postsJoshua Larson is also known as the "Bullshit Man" for his ability to spot it a mile away. Avid ICO researcher and contributor. Former professional poker player/backer. Spent 10 years analyzing hand history, stats, and player data. Discovered blockchain in late 2016, and never looked back. He now uses his analysis skills to investigate ICOs full time. What a perfect match, because in today's crazy world of ICOs, information, passion, and diligence = dollar bills!




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