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ICO Analysis: DOVU

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DOVU is creating a mobility ecosystem, where owners of the data (eg. car owners) will have ownership over the data that their car generates. Consumers of this type of data like car manufacturers, insurance companies will pay the owners to get access to the data that their vehicles generate. The data owners can use the received tokens for fuel, car maintenance and other value added services.

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Data Is The New Oil

Corporations like Facebook, Alphabet have commodified data and have taken over their respective sectors. For eg. Google holds 81% share of the global search, which has helped it to become the largest advertising company in the world. Having access and control over the user data provides a strong moat and competitive advantage to these businesses. It also enables them to spot trends early and move on them, which sometimes involves buying up a smaller company before it can become a competitive threat.

The Connected Car

Connectivity is not just limited to our smartphones and IOT devices. The data from connected cars have immense potential in terms of improving driving experience and addition of new features. Car data can be used for a wide range of applications like traffic management, usage based insurance, enhanced safety, autonomous driving and many others. Connected car services market is expected to reach 40 Billion USD by 2020.

Car manufactures and service providers like Uber consume and require large amount of driving data to improve and work upon their services. One single self driving car alone uses 4000GB data per day!! However the centralized nature of the mobility data gives them access to only the data which is produced by their customers. Ford cannot access the data that a Toyota or a Tesla owner generates. This puts several limitations towards development of data driven mobility system. A car owner does not have any control over the data that his car generates, nor do he get anything in return for providing it to the car manufacturers.

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DOVU Usecase

Imagine your car paying you to drive it. Imagine being rewarded for all the data you create and share. Imagine being able to use those rewards for travel, services, and transport globally. Imagine this data being used to further improve mobility services, working towards fluid movement of goods and people in our cities. Applying this technology will transform our thinking about data and mobility. For example, when hailing an autonomous car, insurance considerations are recorded in a Smart Contract, micropayments are usage-based, and the DOVU ledger allows you to be rewarded for the data you share.

The DOVU protocol will empower data owners to control access over their mobility data, while enabling them to get returns for sharing the data. The protocol will also facilitate creation of many mobility related dApps each having different usecases and attributes regarding the sharing of data.

Dovu App

The tricky part of the business is that DOVU will have to work closely with car manufacturers and convince them about the advantages of the shared economy.
A good thing going on for DOVU is that they have received seed funding from InMotion Ventures, Jaguar Land Rover’s investment arm ,who will work closely with DOVU to help them establish industry wide relations.

IOTA is working on some similar ideas, but it would be difficult for them to penetrate the automotive use case without partnerships with OEMs.

The Token

The DOV token is the only unit of value used across DOVU platform. Every purchase, sale, exchange or any other transaction on the platform will require the use of DOV tokens.

Customers like car manufacturers will pay the data owners in the form of DOVU tokens. Data/car owners can use the tokens for mobility related transactions like offsetting the cost of car, fuel or while using other forms of transportation.

Distribution

A total of 1.2 billion tokens will be issued. Of these 1.2 billion tokens, 25% will be made available for the token sale. There will be a lock-in period of 2 years for any unsold tokens.
The hardcap for the token distribution is set at 85362 ETH, while 1 DOV = 0.00032001 ETH.

DOVU Team

There are 6 core members in the DOVU team each of them having a strong background and experience in working with technology companies of similar complexity.
CEO Irfon Watkins is a serial entrepreneur and has a strong background in starting and growing businesses at a global stage. Before founding DOVU he was founder and CEO of Coull, a programmatic video advertising company processing over 15 billion requests a month from over 118 countries.

Cofounder Arwen Smit is the Jaguar Land Rover connector to DOVU as she worked as entrepreneur-in-residence at InMotion, the accelerator of Jaguar Land Rover. The team also has good relations with the UK Government as DOVU has been seed funded by Creative England – a Government backed fund. DOVU also has got a high profile advisory board with advisors like Lars Klawitter(General Manager Rolls Royce Bespoke and former Board of Directors Ethereum), Rob Jones (Co-founder Fanduel) among others.

The Verdict

One line from the whitepaper has truly caught our fancy “Imagine your car paying you to drive it”. Blockchain is a true enabler of the shared economy. Without blockchain a system like DOVU is difficult to fathom. DOVU is not just a traditional business being implemented on the blockchain, the idea is truly innovative and makes full use of the distributed ledger. Car owners will definitely find value in adopting DOVU. A major part of the business implementation depends on automobile OEMs working together and closely with DOVU, something which we are concerned about.

Risks:

  • As mentioned above, the success of the idea depends on the cooperation and approval by many 3rd party players. -4

Growth Potential:

  • The idea is truly innovative and has the potential to disrupt the way data is handled in the mobility industry. +3
  • Car owners might insist the manufacturers of their cars to adopt DOVU. +2
  • Regulations like the GDPR (General Data Protection Regulation) will work in favour of DOVU. +2
  • The partnership with Jaguar Land Rover adds huge credibility to the project. +3
  • DOVU has also partnered with KPMG for good corporate governance in the light of concerns around regulatory crackdown on ICOs. +0.5

Disposition

We arrive at a 6.5 for DOVU. We think this is probably one worth getting on board despite some implementation level concerns.

Investment Details

The crowdsale opens on 3rd October 2017. The first bonus tier runs for 24 hours (Oct 3, 17.00 UTC – Oct 4, 17.00 UTC) and is 15%. Information on the crowdsale is available on https://dovu.io

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.4 stars on average, based on 7 rated postsAakash Kawale is a financial analyst based out of Mumbai, India. He has extensive experience of working as an equity analyst. Aakash is a strong advocate of Blockchain technology and has been analyzing cryptocurrencies since 2015.




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1 Comment

  1. Des

    October 1, 2017 at 10:09 pm

    This sounds pretty impressive and could be a real game changer in the transport industry.
    Only problem will be looking for 3rd parties to cooperate.

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ICO

ICO Analysis: CloudMoolah

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CloudMoolah was successfully launched in the USA in October 2017 with currently over 300 developers and more than 10 million gamers using the platform. CloudMoolah is designed to facilitate and manage payments seamlessly between game developers, gamers and payment merchants in a convenient and secure manner on a global scale.

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The project offers unity developers the opportunity to collect in-app revenues from 100+ million gamers and 500,000 retail points of sales in Southeast Asia. The use of blockchain technology will ensure security and efficiency of gaming transactions while increasing cost savings for developers. CloudMoolah will allow game developers to collect in-app revenues from credit card users and noncredit-card users, which is extremely valuable considering the credit card penetration is less than 3% in Southeast Asia. CloudMoolah combines popular localized payment methods such as Telco Top-Up Cards, Prepaid Cards, Ebanking And The New Moo Token to capture this market.

Token

The MOO token is an ERC20 token used on the Ethereum platform which will have a circulating supply of 300 million and a total supply of 500 million. When released, the MOO token will be available for purchase/trade on public exchanges. Also, MOO can be traded for CloudMoolah Points (CMP), the in-app virtual currency used for payments and transactions within the MOO store. The MOO store is a third party app store populated with Unity content enabling efficient and secure transactions between gamers and developers. Developers will have access to over 100 million gamers through the MOO store.

The public ICO begins March 1, 2018, and ends March 31, 2018. The MOO token price will be $0.30 and have a hard cap of $30 million. The link to join whitelist is here.

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The token distribution is as follows:

  • 41% private/public sale
  • 22% founders/senior management
  • 17% suppliers
  • 10% company
  • 5% staff
  • 5% advisors

Team

The CloudMoolah team has over 30 years experience in the video game industry in Asia with a stellar track record of publishing blockbuster game titles such as World of Warcraft, EA SportsTM FIFA Online 2, Starcraft 2 and Counter-Strike Online. Co-founder and COO Jonathon Sze successfully built EA SportsTM FIFA Online 2 fan base from zero to 25 Million in Southeast Asia. Co-founder and Chairman Roland Ong brought World of Warcraft to Asia and was the founder of IAHGames which won rights for top-rated games such as Starcraft 2, EA Sports FIFA Online 2, and Counter-Strike online. Co-founder and CFO/CIO Benjamin Cher has closed over $500 million worth of VC/PE deals in his career. The complete list of team members and advisors is listed in their whitepaper.

Partnerships include Unity Technologies (Asia’s largest and the world’s most popular game development engine), True Digital Plus, VTC Online, MOL, Softworld, Bluepay, IAH Games, UniPin and Sam & o Group.

Verdict

While CloudMoolah intends to cater to millions of gamers and developers around the world, its primary focus will be on the Asian market, which has been generally under served by mainstream digital payment services. With an experienced and successful team, strategic partnerships  and proven business model, CloudMoolah appears to be on track to make significant headway in the Asia gaming market.

That being said, there are some implementation risks associated with the project. In particular, CloudMoolah is targeting a highly diverse Asian market that differs along multiple strata. This could be seen as one of the major challenges to successful implementation.

Risks

  • As with many ICO’s, the executive team has outside obligations and cannot focus 100% of their attention to the project. -2
  • The project’s main focus region is Southeast Asia, which consists of 11 countries with differing demographics, economics, and languages that can all become major obstacles to mass integration. -1.5

Growth Potential

  • A+ team with decades of experience and huge success within the gaming industry. +5
  • CloudMoolah is an established business that has already made crucial partnerships with both global and local markets. +3.5
  • $30 million market cap with a low 300 million circulating supply. +1.5

Disposition

Working with gaming developers, CloudMoolah appears to be committed to achieving an excellent gaming experience for gamers worldwide. The team comes with great success in the gaming industry that, if applied to blockchain, can create huge cost savings for gamers and larger profits for developers. This leads us to the view that CloudMoolah may be poised for great things. Based upon merits observed, CloudMoolah receives a 6.5 out of 10 rating.

Investment Details

  • Symbol: MOO
  • Market Cap: $30M
  • Circulation Supply: 300 Million MOO, Total Supply: 500 Million MOO
  • Payments Accepted During Crowdsale: ETH
  • Crowdsale DateMarch 1, 2018 – March 31, 2018
  • Token Price: 1 MOO = 0.30 USD
  • Jurisdictions barred from participation: China, USA

For more information regarding CloudMoolah:

Website: cloudmoolah.io (team, advisors, whitepaper)
Whitelist: kyc.cloudmoolah.io
Facebook: facebook.com/cloudmoolah/
Telegram: t.me/cloudmoolah (20,549 members)
Reddit: reddit.com/r/CloudMoolah/
Twitter: twitter.com/cloud_moolah
Medium: medium.com/@cloudmoolah

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO

ICO Analysis: TE-FOOD

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TE-FOOD is now the biggest farm-to-table food traceable system in the world. TE-FOOD serves over 6,000 businesses while averaging more than 400,000 transactions on a daily basis, which results in serving well over 30 million people. TE-FOOD has integrated 2,600 retailers and markets, 3,100 farms, 3,400 livestock agents and 190 wholesale distributors into their system.

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TE-FOOD coordinates with governments, supply chain companies and consumers to enhance food safety, eliminate food frauds and minimize costs for supply chain companies. The entire supply chain will become more efficient through the use of one interoperable transparent ledger; this will help avert large-scale food recalls and enable smaller, targeted recalls.

Currently, the main focus of TE-FOOD is  the emerging countries that account for 60% of the world’s population along with 45% of GDP, and which needs massive technological disruption because of the level of distrust in their food supply chains. Started in Vietnam and having found success, TE-FOOD is aiming to be in 17 countries within the next five years.

TE-FOOD’s revenue sources are the following:

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1. Selling physical and logical identification materials
2. Charging transactional costs
3. Selling food transport environment sensors
4. Charging monthly or sales volume dependent fees on the marketplace

Token

The company is issuing TFOOD tokens, which are ERC-20 tokens created to be used within the TE-FOOD system for the following:

1. Pay for transactions
2. Pay for value-added information
3. Rewarding conscious consumer behavior for using our Consumer mobile app

A total of 1 billion TFOOD tokens are to be created with 51% being available for purchase during the public sale which is scheduled to commence on Feb 22, 2018, and conclude March 22, 2018. TFOOD tokens should be immediately transferred and can be used in the TE-FOOD system after completion of the token sale.

Team

A Vietnamese and Hungarian company combined to create TE-FOOD with a team that includes more than 20 members (each listed with details on their website along with LinkedIn links). The team is led by CEO Dr. Trung Dao Ha (Co-Founder of Thien Minh Group, President of Hochiminh City High Technology Association, Austria Honorary Consul in Hochiminh City for the Austrian Government and Co-founder/CEO of DAO advanced Technology), CeO Erik Arokszallasi (CEO of Erba 96 Ltd) and CMO Marton Ven (CEO at Flumen and CMO at Erba 96 Ltd).

TE-FOOD works with some of the biggest retail food companies in Asia such as AEON, Lotte Mart, JAPFA and C.P. Group. The government of Vietnam’s largest city, Ho Chi Minh City, also employs TE-FOOD. Current partners include: GS1 (barcodes), Unisto (security seals) and Zalo (message/call app).

Verdict

TE-FOOD is developing a scalable, cost-effective system for tracking, securing and ensuring quality for global food transportation which will reduce corruption, theft, fraud and food-borne illnesses. Identification applications are used to track livestock, transports and fresh food packages from the farm to the table. This will enable fresh food sold in retail to be tracked back to their origins. TE-FOOD is able to track food items throughout the entire supply from beginning to end while accessing quality information.

TE-FOOD has been operating in Vietnam since 2016 with a proven track record and buy-in from thousands of businesse. If the company is able to successfully integrate its functioning business to its tokenized model with participation from current clients, along with expanding to new markets, it may find success for itself and investors.

Risks

  • When seeking to expand to new countries, TE-FOOD may face a variety of difficult regulatory and compliance issues working with different governments and agencies. -2
  • The executive team, though accomplished, is still involved with other businesses which may detract from putting their full efforts into the success of TE-FOOD. -1.5
  • Although TE-FOOD does already have a working business, which is definitely a positive, they will still face strong competition from other blockchain companies. -1

Growth Potential

  • The company already has an established working product and with key partnerships with multiple businesses and the government of Vietnam. +5
  • TE-FOOD is scheduled to be in 17 countries within five years according to their roadmap. +2.5
  • TFOOD tokens will be immediately released and available to all investors. +3.5

Disposition

With nearly 80% of food fraud involving fresh food products and livestock, over 400,000 annual deaths due to food contamination and the health threat of antibiotics overuse in animals used for food, TE-FOOD’s main mission is to greatly reduce these issues by making the fresh food supply chain transparent and more effective through a modern, but affordable ecosystem. Having an already working business model combined with the ability to scale, TE-FOOD appears to have the means to accomplish this mission if everything goes to plan. TE-FOOD receives a rating of 6.5 out of 10.

Investment Details

  • Symbol: TFOOD
  • Type: Utility
  • Price: $0.05
  • Accepted Payments: ETH
  • Public Sale Date: Feb 22, 2018 – March 22, 2018 (Bonus levels – 15% Week 1, 12% Week 2, 10% Week 3, 5% Week 4)
  • Public Sale Amount: 512,000,000 TFOOD (51% of total) to be sold. 1,000,000,000 TFOOD total supply
  • Jurisdictions Barred from Participating: None mentioned

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO Analysis: Endor

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Endor.coin, more commonly known as Endor, is a behavioral analytics protocol for businesses as well as individual users. The team has dubbed the project as the “Google for predictive analytics.”

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Until now, high costs have kept out anyone but large organizations from accessing artificial intelligence and predictive analytics. Most predictive questions require data scientists, weeks of iteration, and consistently updating data models to produce accurate results. Using blockchain technology and automation, Endor democratizes this data making it available for anyone to use – no fancy Ph.D. required.

Social Physics

Endor expands on a new, MIT-based science, Social Physics. This science states that each set of event data, like credit card purchases, contains certain human activity patterns within the data. If you’re able to detect these patterns, you can create more accurate predictive analytics than normal machine learning.

Automatic Prediction Engines for Enterprises

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Endor’s first focus is on an automated “Data as a Service” platform for enterprise clients. With this engine, a business can upload a set of behavioral data, and after a short integration (a few hours at most), they’ll be able to ask questions about the future behavior of the subjects in the data set.

The team has already used this platform in studies to measure brand loyalty, new product adoption, and market campaign effectiveness at Coca-Cola as well as detect ISIS activists on Twitter. All of this done at a fraction of the cost of current systems.

Data Science for the Masses

After the successful implementation of Endor for enterprises, the team plans to use the protocol to fully democratize behavioral predictions. Through the decentralized nature of blockchain technology, Endor connects users to data providers in a cost-effective, trustless way ensuring that the predictions they receive are as accurate and affordable as possible.
At first glance, this may not seem as beneficial for individuals as it is for organizations. Imagine this, though. As a cryptocurrency investor, you want to know, “What tokens are going to increase in price by 20% in the next month?” With Endor, you now have access to the robust predictive trading engines that were previously only available to institutional investors and the uber-wealthy. Although the answer you receive may not be perfect, it still gives you a critical edge over those not receiving it.

Token

The Endor team is designing the protocol in a way that connects to an existing blockchain as well as off-chain datasets. As a user, you must pay EDR tokens to make a prediction request. The larger and more complex your request, the more EDR you need to pay. Two potentially separate entities receive this payment. The first is analytical data providers who supply the robust data sets used in the analytics. The other are those who perform the intensive computations on those data sets.

The team will eventually open up the Data Layer so that providers can additionally sell their data to outside parties.

Team

PhDs, data scientists, and product experts comprise the majority of the Endor team with a large number of members tied to directly to MIT.

Dr. Yaniv Altshuler, co-founder and CEO, is an MIT researcher and recently published “Swarms and Network Intelligence in Search” – a fitting book for the Endor protocol. Another MIT co-founder, Professor Alex Pentland, created Social Physics and is a founding member of advisory boards for many notable organizations like Google and the UN Secretary General.

Beyond a rockstar team, Endor is already working with some big players in the product and service industries. The list of partners includes Mastercard, Coca-Cola, Walmart, and Travelers Insurance, to name a few. On the blockchain side, the team has formed strategic partnerships with Bancor and Enigma.

Tokens and Distribution

The team hasn’t yet released any information on the number of tokens or how they’ll distribute them.

However, they outline in their whitepaper that they’ll use the majority of the ICO contributions for research and development. The team will also use up to 10% of the proceeds to form a joint partnership with a world-leading research institute. Additionally, up to 30% of funds will be used to purchase proprietary technology such as prediction engines.

Verdict

Endor is using Social Physics to provide better predictive analytics to businesses as well as individuals. The enterprise protocol has already been successfully tested and used by numerous Fortune 500 companies while the individual-facing product will be available at the end of 2018.

Even though the token distribution details haven’t been released, the team and partnerships alone are strong indicators that this could be a valuable opportunity.

Risks

  • No token details. The team has yet to release any details about the token distribution. Even with a great project, poor distribution could be detrimental to investor returns. (-3)
  • Dependence on a consumer product. The enterprise protocol is only one half of the project. The half for individuals hasn’t been built yet and has a lot to prove. (-3)

Growth Potential

  • Numerous use-cases. There’s no shortage of scenarios that benefit from predictive analytics. AI, machine learning, and behavioral science are becoming more valuable each year. (+4)
  • All-star team. This is exactly the type of team you want working on a project like this. From MIT data scientists to blockchain experts, they’ve got it all. (+4)
  • Successfully tested product. Having a working product puts Endor ahead of the majority of other ICOs. The fact that it’s been tested with big-name companies is just the icing on the cake. (+5)

Disposition

Endor scores an impressive 7 out of 10. The project checks off the boxes you want to see in an ICO. Strong team? Check. Large market? Check. Working product with customers? Check and check.

The only unknown, for now, is how they’re going to distribute the tokens after the ICO. If the Endor team stands by their mission of decentralization and democratization with fair distribution, this has the potential to be one of the most exciting ICOs of the year.

Investment Details

Endor has not announced a date for their crowdsale yet. However, you can check out their website to stay up-to-date with any news or updates.

  • Type: Utility
  • Symbol: EDR
  • Platform: Ethereum
  • Crowdsale: Pending
  • Soft/Hard Cap: Pending
  • Price: Pending
  • Jurisdictions Barred from Participation: Not specified
Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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