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ICO Analysis: Datum

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Did you know the word Datum is singular for data? I didn’t!

As the name suggests Datum’s business model revolves around data.

The Datum network allows anyone to store structured data securely in a decentralized way on a smart contract blockchain. The DAT smart token enables optional selling and buying of stored data while enforcing data usage rules as set by the data owner.

Nowadays data is an asset which is as valuable as oil and machines used to be in the past. It has become a strategic asset that allows companies to acquire or maintain a competitive edge. User data can find many applications and uses, most important being advertising and research.

“If you are not paying for the product, you are the product.” – Andrew Lewis, 2010.

Internet conglomerates like Facebook, Google, Twitter provide their services for free but in exchange exploit a user’s personal data. Sensitive information like personal emails are accessed by Google to sell information to advertisers. The data ecosystem is now worth billions of dollars, however the most important component of this system i.e the user, is the only one who is not actively involved. Datum is creating a decentralized network where users will have all the control over their data and will get paid for sharing it.

Datum network is based on smart contracts which enable the sharing and exchange of data. Datum client will be a web and mobile based application where user submits the data along with its usage terms. The data gets encrypted and stored in decentralized form using IPFS and BigChainDB. Users will have to pay some fee to the network storage miners. Once buyers submit their requirements, smart contracts match the attributes and release data in exchange of access charges taken from the buyer.

Apple’s Healthkit is similar to what Datum aims to offer. However the data stored on Healthkit is centrally located and owned by Apple, and the users don’t get paid for sharing their data. The team has not given many usecases of the product usage in their short whitepaper apart from a few examples of data monopoly of internet giants like Facebook and Google. Newly launched AirToken also pays users for enabling access to data. The concept of Datum is somewhat different, you can check our review of AirToken here. Companies like Papyrus,Qchain are creating digital advertising ecosystems in which users get paid for sharing their data to advertisers. They are limited to advertising ecosystem, while Datum aims to cover other domains as well, although we don’t exactly know which ones.

Token and Crowdraise

DAT is the only token to be used on the platform. DAT will be used in various stages of the product offering. Users will have to pay DATs to access the network and store data. Data buyers will pay DATs to register on the network and access user data. Third party services of CIVIC, IPFS, BigChainDB will be used in the network.

The ICO will begin on 29th October. The total supply of DAT will be 3 billion of which 1.53 Billion will be available for the ICO. There is a softcap of $5 million and a hardcap of $45 million. One DAT is valued at around $0.03. 20% of the total supply of 3 billion is kept for the team. 60% of the funds raised will be used for development and 15% for marketing.

Team

CEO Roger Haenni is a serial entrepreneur with extensive experience in big data systems. He has cofounded 4 companies one of which includes StockX. StockX is a venture capital backed e-commerce site for global sneaker resale market. The whitepaper lists 8 members in the team and 1 adviser. Adviser Daniel Saito is the cofounder of MySQL. A recent blogpost shows addition of 3 new advisers and a few more team members. The core team has no prior blockchain experience, they have hired 2 Stanford undergrads as blockchain engineers. We give an average rating to the team. The team’s lack of blockchain experience should have been compensated by having more advisers who have worked with the technology.

Verdict

Even after a user downloads Datum, what is stopping Facebook, Google, Amazon from sharing user’s data. That’s how the internet economy works. Facebook, Google are providing free services to users only because they get the data. The “only users have access to their data” part of the advertising campaign is somewhat misleading. IF very strict antitrust laws come up which prevent internet giants from collecting user info without their permission, then the business model might find value. Atleast for the decentralized digital advertising bit, companies like Papyrus, Airtoken seem to be much better placed. As for the other usecases, there is not much information available. There is a mention of car data, where users will sell data that their car generates using Datum. But then how are they planning to do that? Are they actively seeking partnerships with car manufactures like Dovu does? Overall we feel the idea is good, but the scope is too broad for a single team to handle. We hope the team shares some more details through blog posts etc.

Risks

  • The scope of the project is too big for small team to handle. Many projects are working on the issue of data ownership, but they are focused on niche segments. -3
  • The whitepaper leaves you with many questions in mind. -2
  • For a project of this scale a large adviser network is needed. The whitepaper mentions only one adviser. A blog post informing about addition of 3 new advisers was posted on 14th October. Did they add 3 new advisers just two weeks before an ICO where they want to raise $45 million? -0.5

Growth Potential

  • The concept of data ownership holds a lot of potential. +2
  • Datum can definitely scale in usecases like medicine, where something similar to HealthKit can be created. +4
  • Tokens used in transactions will be burnt, creating value for token holders as the network scales. +2

Disposition

We arrive at a score of 2.5 out of 10 for Datum. The score seems valid considering the many underlying grey areas.

Investment Details

The ICO begins on 29th October. You can register for the whitelist here.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.5 stars on average, based on 16 rated postsAakash Kawale is a financial analyst based out of Mumbai, India. He is the lead analyst at a Singapore based organization and has extensive experience of analyzing US and Indian equities. Aakash is a strong advocate of the Blockchain technology and has been analyzing cryptocurrencies since 2015.




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ICO

ICO Analysis: Brain Space

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As we spend more and more time on the Internet, we become more “digital” and unsurprisingly, our everyday practices keep changing. Yet, change isn’t always so simple, especially when it comes down to intellectual property. Constantly using the Internet and creating new, original content whose rights we are entitled to, creates controversies as the intellectual property market faces several crucial problems such as in the following:

  • It is hard to establish connections between businesses and intellectual property owners.
  • There is no high-quality sustainable system dedicated to intellectual property.

But no more says the Brain Space team whose primary goals are to create an infrastructure to solve problems in the industry and to provide frictionless access for authors to the international stage. The latter is especially crucial for the market and should be underlined because if it is hard, inaccessible and inconvenient for an author to register and record his or her products, a healthy market’s occurrence is hardly conceivable.

Yet this is proven to be hard in the actual intellectual properties market as “a huge increase in capitalization, the issue of infringement of the author’s rights and the misuse of someone else’s intellectual property is acute”. The author has every reason and right to demand that his or her rights are protected and his or her products are used in accordance with legal frameworks. This brings the need for a platform where copyrights, patents or other intellectual properties are registered and protected rightfully.

Creating a safe and fast platform to store all this data is not an easy task obviously, yet Brain Space has proven how serious they are by building their own data center for this purpose to support the network of nodes. It is planned to have a capacity of 5 Petabytes (5,000 Terabytes or 5,000,000 Gigabytes), 3,000 KW of energy and 500 server racks each with a 40 Gbit per second Internet connection.

Token

IMP tokens are used as universal payment tools in the platform. The private-sale price per IMT token is $0.01, the pre-sale price $0.03 and the ICO price is $0.08. As any ICO investors will have to pay eight times of private sale contributors for the same number of tokens, token metrics do not seem favorable for him or her. Any crypto-investor who has taken a likening in the project might be better off if he or she waits until the token hits the market where probably he or she could buy it cheaper than the ICO price.

The initial total supply of IMP is 2,700,000,000 tokens with the following token distribution:

  1. 10% private sale
  2. 26% token sale
  3. 5% bounty, bonus, marketing
  4. 2% further attraction in the project
  5. 17% pre-sale
  6. 15% team
  7. 25% maintaining the platform project

The team is planning to use the token sale proceeds as follows.

  1. 28% data center
  2. 1% ICO expenses
  3. 15% listing, marketing, and business development
  4. 7% team
  5. 2% attraction of users
  6. 2% legal and financial services
  7. 8% expansion, operations
  8. 2% legal status and licenses
  9. 15% backup
  10. 5% technical development
  11. 14% specialists
  12. 1% community events

Team

Ivan Shikhalev: Shikhalev was a software engineer at Tenzor Company.

Denis Dimitriev: Dimitriev has worked as a financial analyst at TeleTrade Russia.

Verdict

Below is a breakdown of the risks and growth potential of Brain Space.

Risks

  • As the ICO price is eight times of the private sale price, any ICO investor will have to pay eight times more than a private sale contributor for the same number of IMP tokens which does not sound like a healthy investment at all. It might be reasonable to wait until the token hits the market and hope it opens at a lower price if you are interested in the project. (-2)

Growth Potential

  • The team is planning to have its own data center, which means that the team is aiming to provide sufficient speed and security for the platform in addition to any other nodes run by others. (+2)
  • Blockchains’ immutable permanent nature is a perfect fit for intellectual property platforms. (+2)

Disposition

The intellectual rights market suffers from several problems such as the absence of a high-quality sustainable platform, the infringement of authors’ rights and the misuse of the authors’ rights as well as products. Blockchain technology, thanks to its immutable, permanent nature, has a high chance to solve this problem and Brain Space is such a platform aiming at these issues. Although one might be worried about the platform’s security, speed, and scalability, the team is planning to build its own high-capacity data center to support network needs. Still, from an ICO investor’s perspective, we cannot say token metrics are favorable as the private sale contributors had the chance to buy IMP tokens with a price of $0.01 while the ICO price is $0.08. As of the time of writing, there are still two months until the ICO, so the ICO investor should strongly weigh the project’s pros and cons before making any investment and likely consider buying tokens after they hit the market. Brain Space receives a 2/10.

Investment Details

  • Type: ERC20 – Utility
  • Symbol: IMP
  • Platform: Ethereum
  • Crowdsale: January 14th
  • Minimum Investment: $100
  • Price: $0.08
  • Hard Cap: $73,630,000
  • Payments Accepted: Bitcoin, Ethereum
  • Restricted from Participating: United States, China, and North Korea

For More Information

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO

ICO Analysis: Aqua Intelligence

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The Facebook-Cambridge Analytica data scandal has revealed that the world’s biggest social network’s millions of users’ personal data were harvested for political reasons. This was not the first scandal revealing user data misused for a corporation’s or a person’s gains. Big data companies are known to track Internet users’ data as closely as possible in order to sell the data later for monetary gain.

However, the actual owner of the data, the end user, rarely benefits from this data monetization. Aqua Intelligence is a platform enabling its users to monetize their data in the form of tokens. The team aims to collect data from their already existing products and other sources in order to build a profile system at an international scale.

As a high amount of data is expected to flow into the platform, human analysis alone will not be sufficient to process it all. The team is looking to enhance the system with artificial intelligence and machine learning, to further improve sales, retention, conversion and customer satisfaction. If the team is able to meet their goals, Aqua Intelligence has a chance to take a shot at one of the world’s biggest industries.

Initially focusing on the hospitality industry where the team is the most experienced, Aqua Intelligence will create a data solution to help businesses improve their revenues with personalized offerings and improved operational efficiency. In return, the platform users will be rewarded with loyalty benefits in return for validating their personal data.

Aqua Intelligence is designed to have three main components.

  • Aqua Intelligence is the core component where the data is processed.
  • Platform users use Aqua Mobile Application to earn tokens in return for providing and validating data and completing other tasks like surveys and reviews. The application enables them to manage their loyalty points as well.
  • It is all thanks to Aqua Revenue Management System that businesses are able to improve their sales numbers and efficiency. By using this component, they will be able to provide personalized offers and special group sales.

Token

AQX tokens will be used to distribute rewards and loyalty points in the Aqua Intelligence platform. The ICO investor should note that until October 6th a bonus of 100% was offered to investors. As of the time of writing, 50% bonus is available for investors until November 5th. Any person considering to invest in Aqua Intelligence should better hurry and make his or her decision before the sale moves to the next stage where only 20% will be offered.

The initial total supply of AQX is 500,000,000 tokens with the following token distribution:

  1. 5% bounties and airdrops
  2. 20% team
  3. 30% platform reserve
  4. 45% AQUA token sale

The team is planning to use the token sale proceeds as follows.

  1. 10% legal
  2. 10% operational expenses
  3. 20% marketing
  4. 20% research & editorial
  5. 40% platform development

Team

CEO Anthony Gelman: Gelman has worked as a housekeeping training manager at Wynn Las Vegas and as a housekeeping manager at The Cosmopolitan of Las Vegas.

COO Leon Pashnick: Pashnick was the assistant manager of housekeeping at Wynn Las Vegas.

Okechi Onyeje: Onyeje is a software engineer at Vistaprint.

Advisors

Rick Hilton: Hilton is the chairman at Hilton & Hyland Real Estate, a real estate company based in Beverly Hills, since 1994.

Chuck Goldman: Goldman, a mentor at MassChallenge, has worked as a senior director at Apple for four years.

Tony Lau: Lau was the vice president of finance at Hughes Network Systems and Lockheed Martin/Astrolink International.

David Norton: Norton is the chairman and chief marketing officer at GALE partners, a marketing and advertising company and a board member at Home Care Assistance. He also has held the chief marketing officer position at Caesars Entertainment Corporation for twelve years and worked as a vice president at Bank of America.

Arthur Iinuma: Iinuma has worked for Citi, Morgan Stanley and UBS Wealth Management.

Verdict

Below is a breakdown of the risks and growth potential of Aqua Intelligence.

Risks

  • The AQX token does not have any staking or profit distribution mechanism and has none to very little use case for people who will not use the token except for speculative trading. (-2)
  • Early stage investors get a 100% bonus which should discourage later investors from investing in the project. (-1)

Growth Potential

  • Great advisors with experience at well-known firms, with some of those being in the hospitality industry (the project’s initial focus). (+3)
  • The team is planning to initially focus on the hospitality market, where they are experienced. (+3)

Disposition

Whether one likes or not, personal data is money in this day and age. Aqua Intelligence gives people a chance to monetize their personal data in return for loyalty points and rewards in different forms. The project is backed by great advisors and the team’s initial focus will be the hospitality market where they have a lot of experience. Aqua Intelligence receives a 3/10.

Investment Details

  • Type: ERC20 – Utility
  • Symbol: AQX
  • Platform: Ethereum
  • Crowdsale: Unspecified
  • Minimum Investment: 0.05 ETH
  • Price: $0.18
  • Hard Cap: $30,000,000
  • Payments Accepted: ETH
  • Restricted from Participating: Unspecified

For More Information

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO

ICO Analysis: BX.BET

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BX.BET is offering a decentralized blockchain-based betting exchange and prediction market ecosystem to tackle the fragmented market of betting.

BX aims to utilize the full power of blockchain and smart contracts to give users full control over their funds and betting transactions, with full transparency and total freedom to bet as they please. BX users will be able to take over the role of the bookmaker and create their own markets, and place/offer bets with self-determined odds.

The BX token will be a key component to enable all betting transactions. Users will be able to trade bets in three different markets: sports/esports, prediction markets, and financial markets.

The BX whitepaper also claims the fleshing out of interesting features like Oracles to create predictive markets, which is a pretty cool concept.

Token

A notable component of this pre-sale is the bonus structure, which incentivizes investors who contribute more than $15,000 with a 30% discount.

Team

The BX team carries a cumulative nine decades of experience in the betting industries and seems poised to handle the execution of the project well.

Verdict

Below is a rundown of the risks and opportunities associated with BX token.

Risks

  • Competition: A quick Google search shows 7 projects offering a decentralized betting program, and that’s just the first page. Yes, creating a decentralized betting platform is a good idea, so good an idea that dozens of teams are working hard to execute it. One of the more notable competitors is Augur, hit a market cap of over $1B (currently at ~$140M), made a big splash and is generally assumed to have first mover advantage in the space. However, to look at BX’s competition within the crypto realm is doing it an injustice, especially when you look at how fragmented the betting landscape has been. -3
  • Regulatory risks: A huge reason the products and companies in the betting sector have lagged behind is regulation is incredibly tricky, especially for a project looking to create an international betting platform. The BX team has to deal with dozens and potentially hundreds of different authorities. It’s decentralized in function, yes, but not decentralized enough in company structure to avoid any regulatory upheavals. -2
  • Steep team/advisor token ownership:Only 60% of the tokens will be sold to the public. It’s worth noting that of the token sale, 10% of the tokens go to the team,15% go to a “company reserve”, and 10% go to advisors. So, of the $20m hard cap (if reached), the team gets $2M, $3M goes to the company reserve, and $2M goes to advisors. That’s about  $222,222 average per the 9 team members (locked for 2 years), $666,666 average per the 3 advisors, and $3,000,000 in what I’m assuming is a rainy day fund. This doesn’t necessarily signal foul play, but as an investor, I would be slightly concerned that 35% of all total tokens stay with the company in some capacity, either as compensation or as a reserve. -2

Growth Potential:

  • The current betting landscape is a disorganized mess: If you want to bet on an NFL game, for example, you’d have to either contact a bookie to place the bet for you, or have a custom log-in on whatever site that bookie uses (or just bet someone next to you, but that’s not always convenient). If BX.BET can clean up this fragmented ecosystem and provide users a central place to bet freely without the obstacles, I could see it picking up a ton of users from scattered betting sites. +3
  • Removal of the third party bookmaker intermediary: Value tends to be created for the users of any decentralized platform that removes third party intermediaries, such as bookies. This means better betting terms and odds, leading to higher customer satisfaction. +3
  • Size of the industry: The BX.BET promotional materials place the betting industry at $60 billion and an annual growth rate of 10%. +2
  • Discounts are appealing: The pre-sale hasn’t started yet, but those wishing to invest anywhere between $300 to $15,000 can see between 15% to 30%. +4
  • Capable team:  The BX team consists of a group of people who have deep experience in this industry. In a niche with such a high rate of competition, the team is going to make the difference. +1

Disposition

We arrive at a +6 or BX.BET. The project seems very well put together and the app has a clean interface, but the level of competition, regulatory risks, and team compensation give me hesitations.

Investment Details

  • Symbol: BX
  • Platform: Ethereum
  • ICO Date: Oct. 15, 2018
  • Minimum Investment: $100 USD
  • Token Price: 1 BX = $0.19 usd
  • Payments Accepted: BTC, ETH, fiat
  • Country: Malta

The token sale starts on October 15th. To find more information on the project, check out the BX.BET website and BX.BET whitepaper.

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.6 stars on average, based on 18 rated postsAlex Moskov is a writer and entrepreneur with a passion for building and creating awesome things. Alex has experience in music tech startups, digital marketing, and cryptocurrency investing.




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