Connect with us

ICO

ICO Analysis: Creativechain

Published

on

Blockchain 2.0 – using the blockchain for purposes other than simply register the movement of funds. The purpose of Creativechain is to allow digital creative works to be registered one time and become indelible – permanently the property of their creator or owner, in a provable way. From a financial standpoint, there are several possible utilities here, chief among them allowing creators to get paid regardless of who or where their content appears.

// -- Discuss and ask questions in our community on Workplace. Don't have an account? Send Jonas Borchgrevink an email -- //

The recent irruption of blockchain technology gives many possibilities for the registration and distribution of intellectual property without intermediaries.

Creativechain’s whitepaper correctly identifies that traditional media industries have not managed to harness the power of the decentralized internet. While they have managed to profit from things like Spotify, the sale of MP3 albums and e-books, they have failed to automate this and still rely on law enforcement to ensure their properties are not pirated.

Creativechain proposes to make a step toward ending this state of affairs. Creators would be able to register their work once on Creativechain, and then those who would like to enjoy the work or use it in other commercial applications can simply license it from the creator directly, in an automated way. If you’re a publication looking for some content, you could license a few articles through Creativechain, and a marketplace of competing authors could serve your need. It doesn’t always work like this in creative pursuits, of course, but the point is that a more equitable situation for creators is possible through the blockchain.

Creativechain incorporates all the advantages derived from the innovation of crypto coins. In this way, without the need to use bank accounts, purchases, micropayments or donations can be made to the authors of the registered contents.

// -- Become a yearly Platinum Member and save 69 USD and get access to our secret group on Workplace. Click here to change your current membership -- //

Creativechain will be paired with Creativecoin (CREA). These are the token of exchange on Creativechain. They will obviously be exchangeable for Bitcoin when altcoin exchanges list them.

The platform also aims to make the creation of decentralized applications easier for developers, so that platforms can be built on top of it in order to make the acquisition and distribution of content easier. Creativechain is a Scrypt-based Proof-of-Work network, meaning that people will be able to obtain CREA by mining, and miner rewards will be enhanced with the registration fee that all creative works will pay (.001 flat fee.) This fee is interesting because it means that all participants in the network will have incentive to see the network grow and prosper – miners will want more people using Creativechain so that more registrations are made; users will want more users so as to potentially make the value of their CREA and subsequently their works rise. The approach is novel and differs from Factom in that it 1) uses its own blockchain, rather than attaching data to the Bitcoin blockchain and 2) calls for the creation of a market. Combined with the ability to trade the token, therefore adding another element to the system: you, the speculator. All elements play vital roles, as in all markets.

Lastly, Creativechain will make it easy for people to utilize smart contracts. Think subscription fees. Without the middlemen of Paypal and the banking cartel, subscription fees can be more affordable. All types of digital content providers can benefit from something like this: “we got rid of our advertisements, can you pay a couple CREA a day for automatically-enabled access?”

The platform also has a concept called “Smart Actions,” which means that creators will be able to sell access to their content using a variety of methods. Presumably, for instance, a creator could sell the rights to something for non-cryptocurrency, and then issue a license to the lessee themselves. The overwhelming theme seems to be to enable the legitimate owners of content, rather than the publishing and recording powerhouses of old.

Who It Is

Creativechain is the brain child of graphic/web design veteran David Proto. Proto has been working around that industry since 2007, and he founded Comando Suricato, his current firm, in May of 2013. Since then he has worked for a few blockchain-related firms in graphic/web design categories. It is evident that he himself would benefit from a successful launch of Creativechain, given that he creates visually interesting and high quality artwork on a regular basis. In a recent interview, Proto said:

Creativechain is a platform with a clear roadmap whose goal is to be a free software tool of reference in the multimedia ecosystem of the new era blockchain. Throughout this year, we hope to see the use of the platform in the main audiovisual media (photography, video and music). Once Creativechain platform is consolidated, we will open new platforms connected to the blockchain of Creativechain. They will be specialized in the distribution of software, ebooks, blogs, newspapers and other means of cultural distribution.

Next on the founders list is Anna Nos Ripolles. She is also a co-founder of Comando Suricato, and has acted as an art director at a few organizations over the past few years. Her role or importance is relatively unclear, but presumably as an artist she plays a direct role in the look and feel of the Creativechain product.

Web searching her LinkedIn username reveals a bit more of her career, from before her listing on the site. For instance we find here that she is a highly competent desktop publisher.

That she and David are both artists lends some credibility to the platform’s intentions – it’s always best to try and solve one’s own problems first.

Last on the founders list is Vicent Nos Ripolles. Vicent appears to be the technological brain of the founder team, having worked in IT consulting as well as having previously funded and founded a co-working space called the Entropy Factory. He lists PHP, payment gateways, and electronic payments as his skills.

Unlike other projects we have reviewed here, the team includes mostly developers. That’s what you want to see when dealing with a technology product: more developers and actually useful workers than anything. The product doesn’t reach market at the behest of the “social media manager” after all. Making up the rest of the team we have 4 developers, 1 system administrator, and 1 strategic communication guy. This last guy likely plays the very difficult/important role of reaching out to content makers like Hacked.com and attempting to get them to use the platform.

The Verdict

The author will be eating his own dog food on this one, and entering the crowdsale personally. This does not automatically earn this crowdsale a 10 on a scale of 1-10. The merits of this project, and the need of it, are known very well to the author. So as not to pollute the rating, let’s look at some of the negatives of this project before delivering the verdict.

  1. The role of Creativechain could be played by a competent Counterparty or Ethereum project, eliminating its novelty. On the same note, Factom could simply expand to do everything Creativechain intends to do. It certainly wouldn’t fall outside of their mission of “making the world’s systems honest.”
  2. Creativechain uses a Scrypt proof-of-work mining algorithm. While this is good for miners, it has to stay good for miners in order to avoid difficulty surges and valleys. Many altcoins experience periods where, right after a large mining outfit disconnects from the network, no one remaining has the hash power to mine another block for hours until the difficulty drops. One hopes Creativechain will be aware of this hazard and implement smarter difficulty adjustment alogrithms as a result, since accessibility of the content and payment rails is of the utmost importance.
  3. Too much of the communications seem to be based in Spanish language. Nothing against Spanish speakers, but the language of money in our current times is most definitely English. If Comando Suricato is entirely serious about their project, they will hopefully contract with communications people in English-speaking countries to more clearly communicate their message to the money centers. The whitepaper itself is clearly not written by a native English speaker, but this should only become a problem if competing projects reach fruition before Creativechain has a chance to mature.

These things notwithstanding, we’re going with a 7.3 on this one. Like all altcoins, it has the potential to tank in value, but the utility would still be there. This tank in value would affect you mainly if you entered in at the crowdsale level, otherwise it would be a benefit for you. So you may just want to wait until it gets listed on exchanges, and catch it on a downward movement, if you believe you’ll have a use for the coin. As far as pure speculation goes, you’ll want to limit your investment here pending the future, but active trading, rather than passive holding, could net you a tidy profit once the thing goes live.

Investment Details

Just under 8 million CREA are available for another couple of weeks (roughly). Unlike most ICOs, you can buy CREA with a bank account. That they are making their identities known to the banking cartel is a major plus in terms of safety, since no sane scammer would do as much. You can, of course, also use Bitcoin.

If you enter the crowdsale via Bitcoin, make sure you have control of the wallet you use – do not use Coinbase or some other Bitcoin bank, because in the event that the ICO does not take off, your refund will be sent to the address you sent from (minus 2%). Once you’ve made your investment, you can claim your CREA on May 1st. The wallet is already available for testing:

You can’t buy a specific amount of CREA in the Crowdsale. The way they are doing it, the 7,947,316 CREA that are being sold will be distributed amongst the investors by how much they invested. So if 100 people invested and you invested 20% of the group’s sum investment, you would get 1,589,463.20 CREA. Currently around 70 people have invested roughly a little over $10,000 in bitcoins. Bank investments are obviously not public in the same way. This makes the current value of each CREA about 70 satoshis.

Featured image from Shutterstock.

Important: Never invest money you can't afford to lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here.



Feedback or Requests?

ICO

ICO Update: Polkadot

Published

on

Polkadot’s crowdsale opened just six days ago, but has already generated a staggering $140 million. For investors who missed the boat, there’s still time to get in on the Dutch Auction.

// -- Discuss and ask questions in our community on Workplace. Don't have an account? Send Jonas Borchgrevink an email -- //

Polkadot is a blockchain technology that its developers call a “heterogeneous multi-chain.” The goal of the project is to overcome the flaws plaguing present-day blockchain architectures (think: extensibility and scalability). The technology makes it easier for blockchains to facilitate accurate transactions that are both anonymous and valid. Essentially, it allows independent blockchains to exchange important information effortlessly.

We reviewed Polkadot’s dizzying whitepaper with keen interest to fully understand what the platform is and how it operates. The 21-page document is one of the most technical to grace the ICO market. This is actually a good thing, as it raises the standard for investors when they go to evaluate initial coin offerings.

Instead of offering an overly simplistic account of Polkadot, we let genius developer Dr. Gavin Wood do the talking. From Polkadot.io:

// -- Become a yearly Platinum Member and save 69 USD and get access to our secret group on Workplace. Click here to change your current membership -- //

[Polkadot] consists of many parachains with potentially differing characteristics which can make it easier to achieve anonymity or formal verification. Transactions can be spread out across the chains, allowing many more to be processed in the same period of time. Polkadot ensures that each of these blockchains remains secure and that any dealings between them are faithfully executed. Specialised parachains called bridges can be created to link independent chains.

The blockchain community has known for some time there’s a strong need for cross-chain communication. Polkadot essentially provides a creative commons platform that will allow various blockchains to interact with each other (thank you for the explanation, Stephen Tual). Polkadot will enable these different chains to share value as well as data across existing or future parachains.

Perhaps mainstream investors didn’t see the point of Polkadot 11 months ago when the team released the whitepaper. The growth and widespread adoption of blockchain technology since has likely changed their mind. At least, that’s what we gather from the hugely successful capital raise.

Polkadot promises to deliver pooled security for all parachains, as well as communication between them. These are exchanged on every block, and also enable data and tokens to be delivered.

The Token

Polkadot is offering 5 million native DOT tokens via capped crowd sale. This means that the sale will close once a certain amount of ETH has been raised. Unlike other capped raises, the DOT cap is dynamic and changes over time. In other words, DOT prices start high and decrease over time. The speed at which the price declines is fast at first and then more slowly. Early adopters (i.e. in the first hour) received 15% bonus DOTs for their efforts.

The initial cap is set very high to make it virtually impossible for any one person or entity to buy all the tokens. The funds will go toward the development of a new protocol enabling cross-chain communication.

More than half of the 5 million DOT tokens are available. Check here for the latest update.

If you’re an investor, DOT serves three main purposes: governance over the network, operation and bonding. DOTs will carry out vital functions across the Polkadot network, enabling holders to participate in the operation of the system. This includes acting as validator, nominator or fisherman – terms that are described in the FAQ.

The Team

Gavin Wood is the brains behind DOT, but he also has a team of 30 developers with backgrounds in systems programming, cryptography and distributed systems. The development crew also consists of Parity Technologies, which created the most advanced Ethereum client and wallet application for developers.

Wood’s various teams are part of the WEB3 Foundation, a nonprofit organization that was set up to advance the field of decentralized web protocols via cryptography.

When it comes to blockchain expertise and experience, very few organizations come close to what Gavin Wood’s crew is doing. This explains why so many people support their grand vision.

Verdict

Backers of the Polkadot project have a lot to be excited about. That’s because they are investing in an idea, and are happy to see it through over the next two years until the token is released. However, this does not discount the real risks facing the project – risks that the developers have spelled out explicitly.

Risks

  • As the Polkadot team mentions in its FAQ, regulatory treatment of ICOs is uncertain. Governments have already shown hostility toward ICOs, and there’s no way to know for sure how DOTs will be classified from legal and regulatory perspectives. -2
  • Lack of liquidity is another risk that the founders have identified. The Polkadot team will not develop or support any infrastructure that allows for DOTs to be traded. As such, there may not be a secondary market for the token. -2
  • As a proof of concept, there’s a two-year lock-in period before. For some investors, this timetable might not work. -1
  • Unlike bitcoin, there is no upper limit on the total supply of DOTs. This means it is inflationary in nature. Although some crypto enthusiasts might write this off as a negative, the whole purpose of DOT is to encourage participation. In other words, the Polkadot token was designed specifically for this purpose. -1 

Growth Potential

  • Polkadot promises to develop a system that interconnects various chains, thus addressing the challenges of scalability and interoperability. Suffice it to say, this protocol would be a game changer if it succeeds. Think Ethereum big. +5
  • Wood’s team is crazy good, and his success with Ethereum and Parity could very well make Polkadot an important component of the digital currency market. +5
  • The Dutch Auction has proven to be a resounding success, with DOT already becoming one of the biggest ICOs of the year (and by extension, ever). Clearly, savvy investors are paying attention. +2

Disposition

With the benefit of hindsight, the author assigns Polkadot a score of 6 out of 10. Note that this score only applies to investors who are willing to donate two years of their time for a potentially large return.

To be perfectly honest, I am a believer in the project and can certainly justify a higher score. But the two-year lock-in period, combined with the vague economic value, forces the author to temper his expectations – at least for now.

That being said, investing in ideas can be a powerful thing, provided you don’t bet the farm. It’s difficult for any blockchain enthusiast not to love Dr Wood’s vision. Read below:

We envision a Web where our identity and our data is our own – safely secured from any central authority. Our aim is to reshape the existing internet structure into what we are calling Web3: a completely decentralized web.

Investment Details

  • Type: Dutch Auction Crowdsale
  • Pre-Sale: Ongoing
  • Opening Sale: Oct. 15, 2017
  • End Date; Oct. 28, 2017
  • Platform: Native
  • Token Release: Genesis Block (Q3 2019)
  • Total Supply: 5 million out of 10 million total allocated to Genesis
  • Payments Accepted: ETH

Featured image courtesy of Shutterstock. 

Important: Never invest money you can't afford to lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here.



Feedback or Requests?

Continue Reading

ICO

ICO Analysis: Lydian

Published

on

The market for initial coin offerings (ICOs) is exploding, as early-stage startups turn to crowdfunding for capital raises. But there’s a serious problem in this largely unregulated market: how can investors tell the difference between legitimate companies and dubious copycats?

// -- Discuss and ask questions in our community on Workplace. Don't have an account? Send Jonas Borchgrevink an email -- //

The SAFT protocol, which the author firmly supports, is one way in which the cryptocurrency community is vetting both coin sales and investors. Its proponents argue that SAFTs can create and sustain a self-regulated cryptocurrency market, something that is sorely needed.

Of course, regulators know nothing about SAFT, and are instead pursuing hard bans on ICOs. China and South Korea are the most prominent examples. As it turns out, some of the marketing and capital raise tactics used by ICOs can be downright abusive.

To its credit, Lydian has quickly caught on to the problems plaguing this nascent industry. Its gripe isn’t just with fraudsters, but anyone looking to bullshit their way to an ICO using the unsavory practices of rent-charging, abusing marketing and half-assed campaigns. This isn’t entirely due to neglect.

// -- Become a yearly Platinum Member and save 69 USD and get access to our secret group on Workplace. Click here to change your current membership -- //

Lydian’s market research finds that the average ICO spends between $100,000 and $500,000 on digital marketing. Unfortunately, their delivery method is archaic and poorly executed. To make matters even more complicated, companies must continue to advertise aggressively long after the token sale has ended. After all, the end of a token sale is when the work really begins.

The LydianCoin attempts to solve the problems plaguing token raises by offering AI-powered digital marketing services. The coin itself doesn’t have any magical powers; it simply represents a way to pre-pay for the services of Lydian’s parent company, Gravity4. Of course, its services aren’t limited to ICO issuers, but any company in need of marketing analytics.

Gravity4 markets itself as “The World’s First AI Big Data Marketing Cloud.” It currently boasts Fortune 1000 companies and makes use of advanced technology to deliver personalized marketing solutions.

So, why are they launching the blockchain-based LydianCoin? Probably as a way to reduce costs, raise hype and continue to scale up its niche marketing prowess. The company appears to be on to something with its MonaLisa platform, which is itself built on a blockahin. Through MonaLisa, Gravity4 is looking to combat fraud in the advertising industry.

Fraudulent marketing practices are actually a huge deal. Even Facebook has admitted to inflating its ad metrics. (In fact, they came under scrutiny again in September.)

The LydianCoin Token

Lydian (LDN) is an ERC20-based Ethereum token that will form the basis of the company’s forthcoming ICO launch. The token sale will accept bitcoin and ether payments for its capital raise. Early indications are that the LDN token will be valued at $5 USD.

LDN is described as a “value-stabilized cryptocurrency,” which can be negotiated back to Lydian to obtain marketing services that leverage years of aggregated marketing data. This includes marketing placement and customer interaction metrics and disintermediate advertising channels. The end-user is promised superior marketing metrics at a lower net cost. The tokens may be used immediately upon issuance.

The total value of the proposed raise is expected to be $100 million. The company will use the proceeds as reserves against the provision of future digital advertising and marketing services.

Lydian’s pre-sale is currently active, and has raised $10 million in 72 hours. Until Nov. 20, investors will receive a 25% bonus on their investment. The official issuance date is Nov. 20.

For two hours after the issuance date, the token will be available for a 15% discount that drops to 10% over the next 22 hours. From the day after the issuance date through Nov. 27, no bonus will be available.

The Team

Lydian’s crowdsale is headed by the executive team at Gravity4. As we mentioned previously, Gravity4 has already delved into the world of blockchain with its MonaLisa platform.

The founder of the company is Gurbaksh Chahal, an entrepreneur with 17 years of experience in digital advertising. He has his fingerprints on numerous successful internet advertising companies, including ClickAgent and BlueLithium, which sold for a combined $340 million in separate deals.

However, the news surrounding Chahal isn’t all positive. In 2014, the executive pleaded guilty to abusing his then-girlfriend. Now, he faces possible jail time for violating probation in another case of violence against women. He is also being sued by four previous employees for harassment and discrimination – claims Chahal says are “baseless” and “frivolous.” (All according to Forbes.)

The company’s Managing Director Grant Allaway and Kevin Huang have a combined 32 years of experience.

Gravity4 has also retained Mazars Ireland as its auditors and added legal advisers Dentons U.S. LLP and Berger Singerman LLP.

Solid team, if you look past the possible legal issues facing the founder.

Verdict

Lydian  is backed by a solid digital marketing company. Its tokens serve a viable business function for customers and vendors in pursuit of customized marketing solutions. For actual investors, the benefits are less compelling. (After all, the token is a reserve against future digital advertising and marketing services.)

That being said, the company faces several legal challenges that extend far beyond the key executive’s past behavior. These need to be weighed carefully to determine whether the $100 million valuation is justified.

The company is also endorsed by Paris Hilton, so take that for what it’s worth.

Risks

  • The head of Gravity4, Gurbaksh Chahal, has pleaded guilty to domestic violence and faces possible jail time for violating probation. If you’re a holder of LDN, this doesn’t exactly stoke feelings of confidence in the executive team or its direction. Let’s also not fail to mention that the company has four outstanding lawsuits.
  • The main purpose of the Lydian token sale is to pay for Gravity4’s services in dollars. So, really, what exactly is the point of the token? There are other ways to obtain upfront or advanced payments for your services. Why go through all the trouble of minting a cryptocurrency?
  • The only real value proposition for  giving Gravity4 your money is the promise of “exclusive access” to features it is developing in the future. What are those features, exactly?
  • Industry experts, once again cited by Forbes, suggest that LydianCoin meets the SEC’s definition of a security. In deeming DAO to be a security, the SEC used what is known as the Howey test. Lydian seems to meet the criteria set out in that test, which could put it in regulatory hot water.
  • For all the hype surrounding the ICO, the company makes very little effort to engage the community. There’s a couple thousand followers on Twitter, but no direct engagement model on other channels.

Growth potential

  • Lydian’s parent company has a proven track record in blockchain. This is somewhat of a rarity for ICOs, at least the ones the author has reviewed.
  • Gravity4 has serious growth potential, especially in terms of scalability. The business model allows the company to grow without risking too much overhead or intermediary costs. The application of AI and big data to marketing has many people excited.
  • The token sale raised $10 million in 72 hours, so clearly people are lining up to participate.

Disposition

As you’ve probably noticed, the author has omitted an individual score on each of the risks and growth drivers. That’s because he believes the risks far outweigh the rewards, but doesn’t feel justified giving a “negative rating.” That’s because Gravity4 seems to have a good business model and something real to offer the advertising community. How does this translate into an ICO raise? Well, it doesn’t.

Although the ICO has sucked in eight-figures in less than three days, that itself doesn’t justify buying it. There are too many red flags involving Chahal and the regulatory circumstances surrounding the “utility token.” The author doesn’t see any long-term benefits to the crowdraise, unless it’s to bank on the cryptocurrency craze.

Against this backdrop, we’ve assigned Lydian a rating of 2.5 out of 10. The token might succeed from a crowdraise perspective, but that doesn’t mean you should buy.

Investment Details

  • Type: Crowdsale
  • Pre-Sale: Ongoing
  • Opening Sale: Nov. 27, 2017
  • End Date; Dec. 4, 2017
  • Platform: Ethereum (ETH)
  • Total Supply: 40 million (20 million to be sold via token sale)
  • Total Supply Available for Advertisers: ~800,000
  • Token Price: $5.00 USD (with discounts available)
  • Fundraising Goal: $100 million USD
  • Payments Accepted: Bitcoin, Ethereum, Litecoin, Dash, ZCash, ZEC, Waves, Credit Card, USD wire transfers.

Featured image courtesy of Shutterstock. 

Important: Never invest money you can't afford to lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here.



Feedback or Requests?

Continue Reading

ICO

ICO Analysis: Datum

Published

on

Did you know the word Datum is singular for data? I didn’t!

// -- Discuss and ask questions in our community on Workplace. Don't have an account? Send Jonas Borchgrevink an email -- //

As the name suggests Datum’s business model revolves around data.

The Datum network allows anyone to store structured data securely in a decentralized way on a smart contract blockchain. The DAT smart token enables optional selling and buying of stored data while enforcing data usage rules as set by the data owner.

Nowadays data is an asset which is as valuable as oil and machines used to be in the past. It has become a strategic asset that allows companies to acquire or maintain a competitive edge. User data can find many applications and uses, most important being advertising and research.

“If you are not paying for the product, you are the product.” – Andrew Lewis, 2010.

// -- Become a yearly Platinum Member and save 69 USD and get access to our secret group on Workplace. Click here to change your current membership -- //

Internet conglomerates like Facebook, Google, Twitter provide their services for free but in exchange exploit a user’s personal data. Sensitive information like personal emails are accessed by Google to sell information to advertisers. The data ecosystem is now worth billions of dollars, however the most important component of this system i.e the user, is the only one who is not actively involved. Datum is creating a decentralized network where users will have all the control over their data and will get paid for sharing it.

Datum network is based on smart contracts which enable the sharing and exchange of data. Datum client will be a web and mobile based application where user submits the data along with its usage terms. The data gets encrypted and stored in decentralized form using IPFS and BigChainDB. Users will have to pay some fee to the network storage miners. Once buyers submit their requirements, smart contracts match the attributes and release data in exchange of access charges taken from the buyer.

Apple’s Healthkit is similar to what Datum aims to offer. However the data stored on Healthkit is centrally located and owned by Apple, and the users don’t get paid for sharing their data. The team has not given many usecases of the product usage in their short whitepaper apart from a few examples of data monopoly of internet giants like Facebook and Google. Newly launched AirToken also pays users for enabling access to data. The concept of Datum is somewhat different, you can check our review of AirToken here. Companies like Papyrus,Qchain are creating digital advertising ecosystems in which users get paid for sharing their data to advertisers. They are limited to advertising ecosystem, while Datum aims to cover other domains as well, although we don’t exactly know which ones.

Token and Crowdraise

DAT is the only token to be used on the platform. DAT will be used in various stages of the product offering. Users will have to pay DATs to access the network and store data. Data buyers will pay DATs to register on the network and access user data. Third party services of CIVIC, IPFS, BigChainDB will be used in the network.

The ICO will begin on 29th October. The total supply of DAT will be 3 billion of which 1.53 Billion will be available for the ICO. There is a softcap of $5 million and a hardcap of $45 million. One DAT is valued at around $0.03. 20% of the total supply of 3 billion is kept for the team. 60% of the funds raised will be used for development and 15% for marketing.

Team

CEO Roger Haenni is a serial entrepreneur with extensive experience in big data systems. He has cofounded 4 companies one of which includes StockX. StockX is a venture capital backed e-commerce site for global sneaker resale market. The whitepaper lists 8 members in the team and 1 adviser. Adviser Daniel Saito is the cofounder of MySQL. A recent blogpost shows addition of 3 new advisers and a few more team members. The core team has no prior blockchain experience, they have hired 2 Stanford undergrads as blockchain engineers. We give an average rating to the team. The team’s lack of blockchain experience should have been compensated by having more advisers who have worked with the technology.

Verdict

Even after a user downloads Datum, what is stopping Facebook, Google, Amazon from sharing user’s data. That’s how the internet economy works. Facebook, Google are providing free services to users only because they get the data. The “only users have access to their data” part of the advertising campaign is somewhat misleading. IF very strict antitrust laws come up which prevent internet giants from collecting user info without their permission, then the business model might find value. Atleast for the decentralized digital advertising bit, companies like Papyrus, Airtoken seem to be much better placed. As for the other usecases, there is not much information available. There is a mention of car data, where users will sell data that their car generates using Datum. But then how are they planning to do that? Are they actively seeking partnerships with car manufactures like Dovu does? Overall we feel the idea is good, but the scope is too broad for a single team to handle. We hope the team shares some more details through blog posts etc.

Risks

  • The scope of the project is too big for small team to handle. Many projects are working on the issue of data ownership, but they are focused on niche segments. -3
  • The whitepaper leaves you with many questions in mind. -2
  • For a project of this scale a large adviser network is needed. The whitepaper mentions only one adviser. A blog post informing about addition of 3 new advisers was posted on 14th October. Did they add 3 new advisers just two weeks before an ICO where they want to raise $45 million? -0.5

Growth Potential

  • The concept of data ownership holds a lot of potential. +2
  • Datum can definitely scale in usecases like medicine, where something similar to HealthKit can be created. +4
  • Tokens used in transactions will be burnt, creating value for token holders as the network scales. +2

Disposition

We arrive at a score of 2.5 out of 10 for Datum. The score seems valid considering the many underlying grey areas.

Investment Details

The ICO begins on 29th October. You can register for the whitelist here.

Important: Never invest money you can't afford to lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here.



Feedback or Requests?

Continue Reading

Trending