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ICO Analysis: Chainlink

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Chainlink believes that part of the problem with today’s smart contract is a lack of outside connectivity. They believe that a secure network of oracles can solve this problem, and this is the product they aim to present. In looking it over, we noted that it would have very specialized uses, first and foremost, and that recognition of this fact would be crucial to the investor.

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Today, the lion’s share of traditional contractual agreements that have been digitally automated use external data to prove contractual performance, and require dataoutputs to be pushed to external systems. When smart contracts replace these oldercontractual mechanisms, they will require high-assurance versions of the same typesof data inputs and outputs.

In essence, the overview of Chainlink is that they want to improve the usability of smart contracts for certain types of applications. This means their market will be smart contract providers and smart contract users. As I said earlier, it’s relatively niche, but that doesn’t mean it can’t carry a great deal of potential value. We’re going to try to remember that while everything to do with the blockchain is still, in essence, very niche, everything in that category is also expanding exponentially, at a rapid pace, including a market that would need smart contract services. They list a few types of smart contracts they will help immediately: securities, insurance, and trade finance.

Chainlink’s actual system will consist of two separate parts: on-chain and off-chain. These will have to interact in order to deliver the service. The system has to keep the results from oracles correct as well as allow oracles to make them independently. This is where the interesting part presents itself: an oracle could be someone like the New York Stock exchange providing accurate trade information, or the Visa network settling a transaction. The Chainlink technology aims to on-board them all in one fell swoop, itself acting as a (and low cost barrier to entry.)

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Chainlink Token

In order to compensate the off-chain needs of the Chainlink system, the LINK token is established to pay them. The token is required to perform this function, so its demand is therefore in relation to the number of other people doing the same thing. As with most of these token schemes, the real means test is when the system goes live and whether or not a lot of people join the network or not. If the answer is not, then the token has no inherent value since no one actually wants it – even if it remains having speculative value, enough demand must ultimately be generated for a token in order for it to have legs.

The LINK token is an ERC20 token, with the additional ERC223 “transfer and call” functionality of transfer (address, uint256, bytes), allowing tokens to be received and processed by contracts within a single transaction.

Distribution

There will be a total supply of 1,000,000,000 tokens. Further details on the actual token are yet unavailable, which is unfortunate, as details such as how many tokens are actually released to the public are important.

The whitepaper gives the least detail about the token itself, which is problematic. Here is the thing: the idea behind the system is sound, the technology being used to implement it is sold. But does it actually need an ICO to successfully launch? Why does it require its own token? It would seem obvious that the oracles themselves would have incentive to keep their network and access to their own data constant. This is just a question, it doesn’t mean it can’t work this way. The author only means to raise the question of whether or not more generic, protocol-level solutions may supercede Chainlink’s efforts in the natural flow of disruption.

Team

The actual current team of Chainlink is just the pair Sergey Nazarov and Steve Ellis. One assumes they’ll hire the rest of the talent they need, but it is disconcerting to see just two people actually involved up to date.

Ellis previously worked at Pivotal Labs.

Nazarov’s qualifications seem to be that he was early to cryptocurrency.

This one can get an okay rating without a high team score, in any case.

Verdict

We’re forced to make a verdict mostly based on the concept of the token – that it will be in demand because the service itself will be in demand. We’ll lend some credibility to the argument that smart contract as it were are not totally flexible enough for the market as it is, and presume that Chainlink, with the hype surrounding it, will be one of the early companies to market in servicing smart contracts with external data solutions.

Risk

  • We think there could be a long period in which these tokens are in low demand, and during this time, people will be forced to hold the bag. -1.5
  • We think the legacy oracle networks that are being sought out to join the revolution will need some real incentives to do so. The value of the token will have to be there for them, as well as the value in disrupting their own existing business models. -1.5

Growth Potential

  • Extending the power and usability of smart contracts by default and extension extends the value and demand for the tokens on t 1,000,000,000hose networks. We think that if this project succeeds, it will be one of many tokens which sees an increase in value as a result. +3
  • Hype has built significantly around this ICO despite some crucial details regarding the token. We think that if you can get yourself a small basket of them and prepare to dump, there will be a window to do that. We say this with caution, since as we noted elsewhere in the article, there will likely be a period where the token will have a low value, by nature of the network establishing itself and demand for the token doing the same. +3
  • Tokens which do not have to fundamentally reshape some area of society to have an actual value at market are great. Let’s give another 2 points on these grounds.

Disposition

We arrive at a 5, or lukewarm for Chainlink. We fear that the lack of details may be attributable to the lack of a dedicated team, not just a desire to build hype. We wouldn’t put too much into it, but wouldn’t write it off or be surprised if it does extremely well, either.

Investment Details

On September 18th there will be more details at https://link.smartcontract.com/crowdsale

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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5 stars on average, based on 1 rated postsP. H. Madore has covered the cryptocurrency beat over the course of hundreds of articles for Hacked's sister site, CryptoCoinsNews, as well as some of her competitors. He is a major contributing developer to the Woodcoin project, and has made technical contributions on a number of other cryptocurrency projects. In spare time, he recently began a more personalized, weekly newsletter at http://ico.phm.link




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  1. jagrmeister

    September 17, 2017 at 9:50 am

    The question of whether a token is needed or not is a relevant one, to me at least. I could see a company provide a bridge to the oracles to ETH’s smart contracts, and simply get paid in USD by one of the two parties (though this makes the smart contract less “smart”/automatic). Or get paid in Ether. And convert to USD and then compensate the oracle provider. It’s a good idea, not sure yet if it’s a good token.

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ICO

ICO Analysis: Joint Ventures

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When it comes to unique content, the internet is an ever-expanding medium. It has been estimated that 90% of all online content has been generated in the last two years alone. Although this presents tremendous monetary value, benefactors are limited to a few major players such as Google and Facebook. These powerful platforms act as middlemen, where they generate significant revenue from content publishers and advertisers.

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Joint Ventures is a blockchain project designed to weed out the middleman in the digital content industry. As the website states, the project’s aim is to “create an economy for online publishers that rewards every participant of the network, including authors, commenters and advertisers alike, and minimize third-party commissions.”

According to the company whitepaper, Joint Ventures is developing a platform that operates very much like Google and Facebook in that ads are displayed on a publisher’s website. The key difference is in the revenue structure, data protection guidelines and transparency of the network.

Facebook has gotten into a lot of trouble for inflating its ad reach metrics, making blockchain projects like Joint Ventures very timely. Given that the project is based in Turkey, it perhaps hasn’t received the attention it deserves. Rest assured, Joint Ventures is a highly ambitious project backed by a strong team and compelling business model.

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Token

Joint Ventures will launch an ERC-20 compatible token that will facilitate every transaction on the content economy platform. The JOINT token will be utilized by publishers and advertisers to launch ad campaigns, increase visibility and acquire new visitors. Active participation is also incentivized, making it easier for publishers to build a community on the platform.

In terms of specific use cases, advertisers will use JOINT tokens to run advertising campaigns and bid on placements. Publishers are paid in JOINT tokens when their content is consumed by platform members.

The token sale is scheduled for Apr. 7 and will last for 30 days or until the hard cap of 12,500 ETH is reached.

In terms of token distribution, 616 million JOINT units will be issued with 100 million available via crowdsale.

Team

The Turkey-based Joint Ventures employs a local team well versed in the ad-tech industry. The founder, Ahmet Arslan, has been involved in the industry for seven years. Co-founders Latif Cakiroglu and Zeki Kavrazli have backgrounds in software and digital media, respectively.

Eleven team members ranging from full stack developers to marketing specialists are listed in the whitepaper. They will be supported by a triad of advisers specializing in venture capitalism and online marketing.

In the unlikely event you are familiar with the Turkish media industry, none of the names presented in the whitepaper stick out. That being said, Joint Ventures has put together a well-rounded team of professionals in two key areas: digital advertising and software development. We also appreciate the LinkedIn profiles provided for each team member on the homepage. In the author’s view, this is a transparent company.

Verdict

Joint Ventures has a noble vision and plenty of growth potential. It is also entering the market at a time of heightened sensitivity toward ad reach and viewership metrics, making online advertising primed for blockchain disruption. The key question investors need to ask is whether the project has enough stamina to compete with the massive competitors it has identified in its whitepaper.

Risks

  • As the whitepaper rightly notes, the online content economy is massive. This is both an opportunity and a risk for Joint Ventures because it hasn’t identified a niche segment of the online publisher community in which to pilot the platform. At the same time, the company is going up against huge competition from the likes of Google, which has essentially become a gatekeeper to the world of online advertising. -2
  • We like the roadmap. It is clear, precise and reasonable from the perspective of expectations. However, investors will have to wait until Q3 2019 for the platform to become fully functional. Given that the affiliate program will launch at the end of 2019, this project appears to have a long sales cycle. We imagine that building out the network – attracting advertisers and publishers – will take considerable time. The only success markers in the meantime are WordPress plugin testing, a beta version of the platform and block explorer/mobile apps. -1
  • The whitepaper has identified a subscription model as one of its core objectives moving forward. If that is the case, it will be competing for subscription revenue from more established websites. This is merely speculation on our part, given that the whitepaper didn’t really explain how subscriptions will work, except that they will provide access to exclusive content. -1

Growth Potential

  • The whitepaper does a great job of linking content development to digital advertising, giving Joint Ventures a clear revenue stream and room for growth. It has also prioritized mobile viewership given the widescale adoption of smart devices. The company is therefore operating in a highly lucrative industry and has prioritized the right technologies. In fact, mobile app development is cited as one of the company’s first major deliverables. +2
  • Developing a content economy has a strong network effect; adoption begets more adoption. For Joint, this multiplier effect can come from content consumers (i.e., commenters) and content developers themselves. As these two segments grow, advertisers will flock for eyeballs. +3.5
  • If you are a content developer, one of the major motivations for joining Joint Ventures is the promise of shared revenue. As the whitepaper states, “The content economy created by Joint splits revenue with every participant who adds value to the network.” In doing so, the ecosystem promises to end the “monopoly of the middlemen,” i.e., Google and Facebook. +3.5
  • The team driving Joint Ventures appears well rounded and committed to the project. In the ICO world, full commitment is not to be taken for granted since many token raises appear to be launched a side projects or run by leaders with commitments elsewhere. Although you may have limited experience investing in Turkish companies, everything about the team checks out. +2

Disposition

Joint Ventures has the potential to make a transformative impact on the online advertising business and fundamentally change the relationship between advertisers and content producers. After weighing the benefits and the risks, we arrive at a score of 6.5 out of 10 for the upcoming project.

Investment Details

  • Type: Utility
  • Symbol: JOINT
  • Platform: Ethereum
  • Presale: None planned
  • Crowdraise: Apr. 7, 2018 – May 7, 2018
  • Hard Cap: 12,500 ETH (fixed)
  • Tokens Available: 100 million
  • Token Price: 1 ETH = 8,000 JOINT
  • Payments Accepted: ETH
  • Jurisdictions Barred from Participating: None specified

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.5 stars on average, based on 149 rated postsSam Bourgi is Chief Editor to Hacked.com, where he specializes in cryptocurrency, economics and the broader financial markets. Sam has nearly eight years of progressive experience as an analyst, writer and financial market commentator where he has contributed to the world's foremost newscasts.




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ICO

ICO Analysis: Solve.Care

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The stated mission of Solve.Care is to “Make health care and benefits programs work better for everyone.” Solve.Care aims to improve security and privacy while also improving access and accountability in a manner that current centralized systems cannot accomplish.

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Solve.Care’s platform intends to vastly improve the administration of benefits and the coordination of care. By using blockchain technology, the company seeks to reduce the costs within the current healthcare system by replacing systems which are duplicated while automating many processes that are currently being done manually. In turn, this will greatly reduce fraud, abuse, and waste by ensuring accountability and transparency.

According to the whitepaper, the platform will coordinate and simplify the interactions between healthcare providers/facilities, pharmacies, government agencies and insurance companies on a global scale. Every transaction that happens in Solve.Care is immutable, instantly verifiable by all authorized parties. The platform will also allow everyone to have access and control over all their information and actions in a simple and understandable manner. They can make appointments with a touch, share records with a swipe, compare prices, utilize all available discounts, manage prescriptions and interactions, view personalized care information, coordinate care among providers, make accurate payments and manage their benefits.

Building a community of developers, partners, and resellers to continually expand the platform and apply collective intelligence, Solve.Care believes it can revolutionize the healthcare industry. With the latest advances in blockchain technology and our experience in healthcare coordination,  health and human services and healthcare benefits, Solve.Care believes it has designed a platform that will redefine healthcare for individuals, employers, providers, administrators, insurers and government agencies around the world.

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The integral components of Solve.Care:

  • Care.Wallet: designed as a blockchain app to help patients and providers to communicate and manage care. Care.Wallet houses Care.Cards and Care.Coins that put the consumer in full control over information and actions.
  • Care.Cards: built in applications inside the Care.Wallet. Care.Cards are equivalent to apps in an app store that can be downloaded from the Care.Marketplace.  builds intelligence into the platform to automate healthcare administration, effectively coordinate care between multiple stakeholders, handle complex billing transactions and deliver personalize information to the wallet holders.
  • Care.Coin: the payment token used within Solve.Care. Care.Coin can remove a lot of the risk and reduce cost from the 3rd party
    payment model by providing transparency, immutable replay and accountability which will eliminate the majority of fraud, abuse and waste.
  • Care.Vault: designed to organize and manage the data within the Solve.Care platform and from external sources as well as manage access.
  • Care.Protocol: connects and synchronizes wallets, cards, and coins between stakeholders, to coordinate care and automate transactions in a revolutionary new approach. Care.Protocol handles all communications and synchronizes wallets, cards, coins and client systems. With the Care.Protocol there isn’t a need for a centralized record keeper.

Solve.Care seeks to provide the following benefits to individuals:

  • Give you complete control and immediate access to all of your healthcare records and the ability to give access to anyone you choose instantly
  • Make all of your medical history secure without anyone able to access your records without your permission
  • Give you access to how much healthcare procedures will cost beforehand
  • Make it nearly impossible for fraud or overcharged by your healthcare providers
  • Make it so that you never need to call your insurance company for verification

Token

CAN is an ERC20 token with a fixed supply of 1 billion. Currently, CAN is in presale with a 15% discount with a price of $0.085. The public Token sale starting on March 31st will have a price of $0.10. There will be 350 million tokens available for sale, with a soft cap of $3 million and hard cap of $29.5 million. All unsold tokens will be burned. Visit the following link for information regarding the token sale.

The token allocation is as follows:

  • 35% Pre-sale and ICO
  • 20% Community
  • 18% Team (Vested schedule of 36 months)
  • 15% Growth & Acquisitions
  • 9%  Long-term foundation budget
  • 3%  Token sale expenses

Team

The Solve.Care team and advisors consist of more than 50 industry professionals that come with a wealth of experience in healthcare, blockchain, and business. A complete list of the team and advisors are listed on Solve.Care website along with their Linkedin profiles..

The team is led by Pradeep Goel, who is also CEO of Ukrsoft (acquired by Solve.Care Foundation), CEO of EngagePoint, Inc. and CIO of Noridian BlueCross BlueShield of North Dakota. Pradeep Goel has built four healthcare IT companies and has been at the top of INC500 fastest growing companies lists multiple times. Pradeep is also on the 100 most promising entrepreneurs worldwide, according to Goldman Sachs CEO. He has worked closely with insurance companies, employers, benefit administrators, and multiple U.S. government projects related to healthcare reform such as Medicaid, Children health insurance, Medicare, SNAP, TANF, mental health and more.

Notable project advisers include:

  • Donald Upson – Founder and Managing Partner (Upson Technology Group), President of Cybrforce, COO of UNICOM Global, Secretary of Technology for Commonwealth of Virginia
  • Jack Friou – Senior VP, Director of Government Relations at Aflac Inc.
  • James Moran – served as the U.S Representative for the 8th congressional district of Virginia, former Mayor of  Alexandria, Virginia
  • Kostya Grygoryev – Founder & COO of Aidditive Inc, Managing Partner at MODEX Ukraine, CEO of Ukrsoft
  • Andrii Zamovsky – Founder of Orderbook, Founder of Ambisafe, Founder & CTO of NoveltyLab
  • Ilia Kenigshtein – Co-Founder & Chief Creative Officer at Creative Quarter, Adviser to the Lviv City Mayor, Managing Partner at Hybrid Capital

The firm is also partnered with Ambisafe, Foxtail Marketing, ARPI (American Research and Policy Institute) and Juscutum Attorneys Association.

Verdict

Solve.Care has already made a key acquisition and collaborated with a major-league partner. In early 2017, Solve.Care acquired Ukrsoft, a long-standing research,and development partner. Ukrsoft has successfully addressed worked with some major clients, such as Delta Airlines, Boeing, Department of Defense and many more.

The Solve.Care Foundation has already signed on a huge customer – a U.S.-based care delivery network that will use their product as a provider of performance payments. It’s a multi-year contract with a highly reputable organization whose charter is perfectly in alignment with the Solve.Care platform and mission. This healthcare delivery organization is responsible for managing care for 250,000 families, 5,000 providers, and 200+ facilities. Furthermore, the Solve.Care coin is expected to be the first real healthcare currency that will be used for proof of service and payments between doctors and patients. With the team and advisors not fully vested for 2-3 years, Solve.Care appears to be in it for the long haul.

Risks

  • Although the use of proceeds is clearly shown percentage wise in each category (sales and marketing, infrastructure and project management, etc.), there aren’t any details of how the funds will be used within the categories. -2.5
  • The launch of the platform isn’t scheduled to be released until after the ICO is complete (Q2 2018). -2
  • Although the CEO is highly qualified, it is unclear whether this project will have his full attention. As we highlighted in the Team section, he is currently serving in executive management positions for a number of organizations. -0.25

Growth Potential

  • A strong team of over 50 members and an impressive list of advisers. +5
  • The project has already announced a partnership with a company in the United States with 250,000 clients. +3.5
  • The U.S. alone spent more than $3 trillion on healthcare in 2017. With Solve.Care to target the global market, only a small percentage is needed for great revenue potential. +3

Disposition

Solve.Care warrants a score of 6.75 out of 10. With drastic price increases in healthcare, Solve.Care has the potential to shine if it achieves its vision of integrating into the healthcare system using blockchain technology to lower cost, reduce fraud and increase efficiency.

Investment Details

  • Type: Utility
  • Symbol: CAN
  • Crowdsale: March 31, 2018
  • Price: $0.10
  • Hardcap: $29.5 Million
  • Payments accepted: Eth, BTC, USD
  • Jurisdictions Barred from Participating: None

For more information regarding Solve.Care ICO:

Website: solve.care (Team, Roadmap, Whitepaper)
Github: github.com/SolveCare
Reddit: reddit.com/r/solvecare
Twitter: twitter.com/Solve_Care (2350 Followers)
Telegram: t.me/SolveCare (4646 Members)
Medium: medium.com/@solve.care
Facebook: facebook.com/SolveCare-264450984069589

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.9 stars on average, based on 9 rated postsKent Hamilton is a cryptocurrency day trading ninja, specializing in altcoins. Founder of CryptoDayTrader.io




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ICO Analysis: Friendz

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Friendz connects brands with their community of users to promote “word of mouth” marketing. Unlike a majority of ICOs, the company has already been in business since 2016. They’re using the ICO as an opportunity to incorporate blockchain technology into their platform to automate picture validation and reward distribution (more on this later).

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The team wants Friendz Coins (FDZ), the platform’s native token, to be the currency of choice for companies to use in engagement with their target audience. The main idea is to reward content creators for promoting brands that they love and are engaged with.

The Friendz platform includes three types of actors: brand clients, users, and approvers.

Brand Clients

Brand Clients, like Nestle and Uber, create and purchase campaigns on the platform. They set the budget range, target users, and social network distribution, among other important criteria. These campaigns are then presented to the Friendz users who can choose to participate for FDZ rewards.

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Friendz makes it easy for brand clients to track key performance indicators (KPIs) of their campaigns in real-time through their specific dashboard.

Users

As a user, you participate in Friendz by creating content for the brand clients.

From the mobile app, you scroll through a list of campaigns and choose one that you like. You then snap a picture following the campaign’s guidelines, add a hashtag or two, and upload it. Each one of your pictures is rated from 1-5 stars by community members based on its quality.

Taking high-quality photos has a few advantages. The higher the rating your photo receives, the greater your FDZ reward. Consistently taking highly-rated photographs also brings you better campaign opportunities and priority access to campaigns over users with a lower rating. The amount of your photos’ reach and overall interaction is also used to determine your rating as a user.

Approvers

Approvers are highly qualified users that screen each photo to ensure that they follow the guidelines of the campaign. Once a minimum number of approvers accepts the photo, it’s automatically posted to the user’s social media accounts.

Any User can become an approver after participating in a certain number of campaigns with a high approval rating. Like normal users, approvers also have rankings but are instead determined by the accuracy of their approvals. This is similar to the reputation system that Augur uses. If their approval rating drops below a certain threshold, they’ll no longer be an approver.   

Approvers receive FDZ rewards for accurately approving user photos. Although this process is currently running on the Friendz platform, the team will be integrating it with the blockchain to make it more accurate and efficient.

Token

FDZ is an ERC20 token and the primary currency on the Friendz platform. The team will create a maximum of 1.5 billion FDZ tokens during the ICO with no additional creations after it’s over.

You can use the token for a multitude of things in-app including:

  • Service and campaign discounts
  • Visibility and exposure promotions
  • Blockchain-based games
  • Merchandise store
  • Coupons and gift cards
  • Brand partnership purchases

Friendz is allocating 15%-30% of their revenue to buy back tokens from the market in order to transfer them to users. This adds a consistent demand to the market and demonstrates that the company believes in the value of the token.

Team

Friendz began in 2016 and has grown their team to over 30 members. Showing some success already, the company has previously raised €500 thousand and made over €1.2 million in revenue.

Alessandro Cadoni, Cecilia Nostro, and Daniele Scaglia lead the team as co-founders.  Although they don’t have much blockchain experience, they have solid advisors to help. The Friendz advisor board is also involved with other notable blockchain projects like Eidoo and Gnosis.

The company has worked with over 200 clients – Disney, Reebok, Mattel, Warner Bros, and Best Western, to name a few.

Tokens and Distribution

The FDZ token sale starts on March 1st at 10 AM (UTC+1) and will proceed for 3 weeks or until the 750,000,000 FDZ ($50,250,000) hard cap is reached.

The ICO also has a minimum goal of 50,000,000 FDZ ($3,350,000). If the team doesn’t raise this amount in 3 weeks, they’ll refund all ICO contributors.

You can purchase 10 FDZ for $0.67 during the ICO. But, if you participate early, you’ll receive a discount based on a sliding scale:

  • First Hour: 40% discount
  • First Day: 20% discount
  • First Week: 10% discount

50% of the total token supply will be distributed to ICO participants while the team only receives 5%. However, there’s a 20% reserve fund that’s slotted for “future financing and team reward. So, the team may end up with more than the original 5%.

The tokens sold during the First Hour as well as the ones allocated to the team, advisors, and reserve fund vest over a twelve-month period. Each month, 1/12 of those tokens will be released to the appropriate people.

One-year is a fairly short vesting period; however, because the company has been operating for a couple years now, this shouldn’t be a huge concern.

The team plans on using the proceeds from the ICO as follows:

  • 50.0% – Business marketing and development
  • 20.0% – Personnel and professionals
  • 15.0% – Development
  • 10.0% – General and administrative expenses
  • 5.0% – Other

With an already established product and user base, it makes sense that the team will spend the majority of funds on marketing and business development.

Verdict

Friendz is an established marketing and advertising company with a proven track record. Similar to Rentberry, the team is just incorporating blockchain technology into their platform – not starting from scratch.

It’s impressive that the company has already passed its breakeven point and is profitably running. This should give you confidence that the social, “word-of-mouth” model that the FDZ token is built on is a solid foundation.

Even though the team isn’t comprised of blockchain experts, they’ve brought on some advisors with significant experience in the space.

Risks

  • Crowded market. There are a host of companies, both traditional and blockchain-related, in the digital marketing industry. It may be tough for Friendz to continue growing at their current pace in such a saturated space. (-2)
  • Nothing revolutionary. There’s no “wow” factor to what Friendz is doing. With ICOs having such a high inherent risk, it may make more sense to look at something tackling a bigger problem. (-2)
  • The mercy of third-parties. Facebook’s recent advertising guideline changes and the ever-evolving digital media landscape could hinder Friendz in the long run. (-1)

Growth Potential

  • Proven idea. Most importantly, Friendz is already successful. Investing in a company that’s already profitable eliminates a lot of risk. (+6)
  • Virality. The platform is built around social sharing and virality. As more people use the app and share content, the company should ideally see exponential growth. (+4)
  • Token terms. The small percentage of tokens allocated to the team and buy-back program give me less suspicion that there’s any funny business going on. (+2)

Disposition

Friendz receives a total score of +7 out of 10. The team, product, and token are solid and look to have minimal downside risk compared to other ICO investments. The company isn’t trying to drastically change the world through a decentralized internet or financial institution overthrow. Instead, they’re tackling a fairly large industry that probably won’t be going anywhere anytime soon.

Although this probably won’t be a home-run 50x return, it could easily by a solid single or double.

Investment Details

  • Type: Utility
  • Symbol: FDZ
  • Platform: Ethereum
  • Crowdsale: Mar. 1, 2018
  • Minimum Investment: 0.1 ETH
  • Price: 1 FDX = 0.067 U.S.
  • Hard Cap: 750 million FDZ
  • Payments Accepted: ETH
  • Restrictions Barred from Participating: United States

The Friendz token sale starts on March 1st, 2018 and runs for three weeks. You can find more information about it here.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.5 stars on average, based on 10 rated postsAlex Moskov is a writer and entrepreneur with a passion for building and creating awesome things. Alex has experience in music tech startups, digital marketing, and cryptocurrency investing.




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