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ICO Analysis: AdHive

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advertising

Digital advertising is the fastest growing segment of the advertising industry, and now has the highest market share in terms of ad spending beating TV in 2017. Despite losing billions of dollars in revenue to challenges like ad blocking or insignificant banner ads, the digital ad industry is still multiplying due to new growth avenues. Native advertising is one such segment which has helped the industry sustain high growth. Native advertising content is ‘in-feed’ (i.e., un-boxing videos on tech channels of YouTube), immune to disruptors like ad blockers and carries two times the brand recollection potential.

AdHive is a platform for native video advertising on the channels of key influencers. These influencers could be Instagram stars, famous YouTubers and influential content creators on other social media platforms.

To get a sense of what AdHive is trying to application, consider the following:

  • AdHive’s platform will create a distributed network of influencers with clear rules and quality, along with automated operations and payments.
  • AdHive will bring together advertisers and influencers on one platform. As such, it will work with thousands of small influencers globally as one channel. Even smaller niche influencers will get an opportunity to promote products on their channels.
  • Advertisers do not need to choose a particular influencer and control the placement — the platform does it automatically, saving time for both the influencers and advertisers.
  • An inbuilt AI confirms whether the influencers has completed the designated task or not. Smart contracts release payments as soon as confirmation of the work done is received.
    Influencers can work with any advertiser in a trustless manner.
  • AdHive also incentivizes human verifiers to validate the influencers work.

AdHive creates a transparent and trustless platform for influencer advertising using the AI and blockchain. The platform has potential advantages for both the advertisers and the influencers as compared to the traditional agency model.

An alpha version of the platform is released and available for testing. Beta release and initial customer acquisition will be done in Q1 2018. Community assessment functionality will be rolled out in Q3 2018. A recent blog post announced that the platform had registered 3000 influencers already.

Token

AdHive Token (ADH) is an ERC-20 token, which gives participants the right to access multiple activities and services of the AdHive network. Influencers have to pay a security deposit of ADH tokens to apply for ad placements. Meanwhile, influencers get paid in ADH, which can immediately be converted into fiat currency. Along with paying influencers, advertisers can also spend ADH Tokens for analysis of all video channels to detect usage of keywords and brands they are interested in. Advertisers can fund their accounts in native or fiat currencies. Once the payment is sent, fiat currency is automatically converted to ADH based on the current market rate.

Team

Co-founders Dmitry Malyanov and Vadim Budaev have previously co-founded and worked together on Scorch.ai and Webvane. Scorch.ai is a provider of Artificial Intelligence solutions for businesses. Meanwhile, the generation of text format metadata for the analysis or search of videos is one of the solutions provided by Scorch.ai. The work done on Scorch.ai will be useful for creating the AI modules of AdHive. This is definitely an interesting synergy that needs to be highlighted.

Malyanov has an impressive track record in business. Prior to joining Scorch in 2015, he headed Groupon’s sales team.

The third co-founder, Alexandr Kuzmin, is a serial entrepreneur and has experience in blockchain technology.

There are 13 team members listed on the website, along with seven advisors.

AdHive has partnered with organizations like Wings (tech support for the AdHive crowd-sale campaign), Bancor (liquidity for tokens) and AdEX (some video ad campaigns of AdEx will get implemented on the AdHive platform).

Verdict

AdHive is targeting a niche segment within the digital advertising industry. The company’s focus on video ads via social media influencers aligns with the team’s experience from previous ventures.

AdHive will be beneficial for “micro influencers,” i.e., influencers with a substantial following but not big enough to get them marketing deals. These micro influencers have a better engagement with their followers and have now started drawing the attention of advertisers as well. This category of social media influencers would eagerly be a part of a platform like AdHive which provides them visibility and commerce in a trustless manner.

Overall, AdHive is working on a niche use case with a good team and scaling potential.

AdHive faces competition from marketing agencies and marketplaces. Marketing agencies work exclusively with the top level influencers while the marketplaces are not ideal for micro influencers as they themselves have to work on the negotiations.

Risks

  • Top level social media influencers can get better deals by directly interacting with advertisers rather than a platform like AdHive. -1
  • Automated campaigns may not capture the qualitative aspects of different influencers. For example, a crypto YouTuber with 100,000 subscribers is much more influential than a vlogger with same subs but more video views. -1
  • Working on a niche segment, especially in a sector like digital advertising, carries the risks of being disrupted by a more substantial player offering diversified services. -1
  • Connecting with social media influencers is not as difficult as it used to be. Marketing agencies and advertisers can connect with even the smaller influencers via marketplaces like these.  -2

Growth Potential

  • AdHive has a solid team working on the project. Their previous work experience with Scorch.ai is very relevant for the AI modules of AdHive. Two of the co-founders are former senior managers at Groupon whose B2B2C model is similar to AdHives’s business model. +4
  • Negative impacts of ad blocking software and diminishing ROI from banner ads has resulted in increasing advertiser shift towards unaffected segments like influencer marketing. Native advertising has rapidly become a new reality for the advertising industry. +3
  • AdHive has targeted the right sector in the advertising space, as native influencer ads have better return metrics in almost all the segments. Influencer marketing content delivers 11x higher ROI than traditional forms of digital marketing. +3
  • AdHive has the first mover advantage as it is the first AI-controlled influencer marketing platform with blockchain technological solutions. The use of automation, AI and blockchain technology in influencer advertising has a good scaling potential. AdHive already has 3,000 influencers on the platform. +2

Disposition

We arrive at a score of 7 out of 10 for AdHive. We have rated it on the higher end mainly because of the beta launch is coming up in Q1 2018, already registered 3,000 influencers, good team and partnerships, and a niche presence in one of the fastest growing industries.

Investment Details

  • Token Type: Utility
  • Platform: Ethereum
  • Symbol: ADH
  • Pre-sale: 31st January 2018
  • Pre-sale bonus: Day 1-3 (Jan 31 – Feb 2): 20% Bonus; Day 4-7 (Feb 3 – Feb 6): 15% Bonus
  • Token Sale (Phase 1) : February 21 , 2018.
  • Token Supply: 450 000 000 ADH with 30% being offered in Phase 1 token sale. Phase 2 will be conducted in 2019 with the other 30% token supply.
  • Hard Cap: $12 million for Phase 1.
  • Jurisdictions Barred from Participating: Only accredited U.S. citizens are allowed to participate. Chinese citizens are banned.
  • Website: https://adhive.tv/

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.5 stars on average, based on 16 rated postsAakash Kawale is a financial analyst based out of Mumbai, India. He is the lead analyst at a Singapore based organization and has extensive experience of analyzing US and Indian equities. Aakash is a strong advocate of the Blockchain technology and has been analyzing cryptocurrencies since 2015.




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6 Comments

6 Comments

  1. Haspel

    January 30, 2018 at 3:17 pm

    Three days late to whitelist for presale. Too bad.

    • justinorwell

      February 26, 2018 at 7:42 pm

      I got in on the mainsale whitelist on february 10th, it was still open till 20th Feb. So DYOR properly

      • Haspel

        February 26, 2018 at 7:56 pm

        Maybe you should just read better before commenting. I clearly stated whitelist for PRESALE.

  2. DeadDuckWalking

    January 30, 2018 at 8:40 pm

    Why always late, USELESS. Not the first analysis , this is getting ridiculous!

  3. jeffc89

    January 30, 2018 at 11:09 pm

    Good analysis. Would it also be good for advertisers looking for influencers? Also what is the cost per ETH? 4000 ADH / ETH?

  4. jaapspreeuwenberg

    January 31, 2018 at 12:01 am

    The domain of http://scorch.ai/, where the co-founders have previously worked together, and whose work done would be useful for creating the AI modules , is created on 2017-12-16 00:02:29, that is only 1 month and 14 days ago

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ICO

ICO Analysis: Fieldcoin

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Fieldcoin is an agribusiness crowdfunding platform that enables anyone to buy, sell, rent, and manage farmland from anywhere in the world. Using IoT, smart contracts, and other agribusiness technology, token holders will form a DAC (Decentralised Autonomous Community) and vote on every aspect of their chosen agribusiness from seed to table.

“Fieldcoin’s mission is to bring the blockchain technology to land property transactions and agricultural crowdfunding projects while creating a stable transaction instrument easing the process of land and agribusiness acquisition.”

Fieldcoin will offer access to LANDS Management Services. Investors will be able to buy/sell/manage physical land of different sizes and budgets at an attractive price compared to the market value.

The company claims to:

  • Brings liquidity to the agricultural industry
  • The token is backed by land.
  • Decentralize the highly centralized agriculture market
  • Track the origin of food products.
  • Manage the way the food is grown (pesticides or organic)

Along with the above highlights, Fieldcoin’s “trade-back token” guarantees an 80% ratio on the value of your token to the assets in the ecosystem and the possibility of claiming your assets in physical property at a certain rate under the market price.

In the Fieldcoin ecosystem, there are 2 levels of ownership: “Off-chain,” which is to comply with national regulations and “On-chain,” which is recorded and transacted on the blockchain.

  • Off-chain: Fieldcoin Ltd or a third party company DAO (decentralized autonomous organization) owns the property titles recorded in the national land registry. The token holder owns a share of the company representing the specific land acquired on the platform.
  • On-chain: Fieldcoin Ltd creates a unique token with a unique number representing a specific property called LANDS (ERC721). The LANDS token represents the ownership of the property and can be exchanged on the Fieldcoin platform using the Blockchain.

The FCO will start April 2nd, 2019.

FCO means Field Coin Offering. It’s like any ICO, users buy (FLC) ERC20 Utility tokens which are used to acquire non-fungible tokens (ERC721), which represent a particular agricultural property. “The acquisition of NFT tokens during the ICO makes the Field Coin Offering unique and offers a strong advantage to investors that are able to test the platform and own tangible assets during the Coin Offering.”

Token

FLC is an ERC20-based utility token distributed during the FCO. The token is used as a currency to buy land, services and crowdfund agricultural projects on the platform.

LANDS is an ERC721-based token received after buying a specific land property through our platform, representing land ownership and storing the data of your property. LANDS are also available for purchase during the FCO.

According to the company, trade-back token is “Token holders will buy land on Fieldcoin’s platform and pay the full market price displayed on the website. They will be credited with a coupon to buy land for later purchases. The value of the voucher corresponds to the difference between the price drop of the token under the 80% threshold and the actual value of assets in Fieldcoin’s Ecosystem. The coupon can be applied to available properties sold by Fieldcoin Ltd on the platform.”

Distribution:

  • Private Sale 2%
  • FCO 60%
  • Token Bonuses 17%
  • Reserves 10%
  • Team 9%
  • Bounty 2%

Allocation of funds:

  • 60% Purchase of Physical Land
  • 15% Agribusiness Development
  • 10% IT
  • 7% Legal
  • 6% Marketing
  • 1% Reserve Fund
  • 1% Social and Rural Development

Ecosystem asset reallocation:

  • 85% Land Recapitalization
  • 9% Business Operations
  • 5% IT Development
  • 1% Participation in Communities

Team

The Fieldcoin project is governed and supervised by Fieldcoin Ltd, registered in London. The team members are from France, Canada, USA, India, Belgium, Italy, the UK, Pakistan and China. There are over 25 team members including the advisors.

Marc Couzic is the  Founder/CEO.  He is a freelance commodities and crypto trader since 2013 and has been a “Contributor” to 3 blockchain projects this past year; Experty.io, Kart Block, and Magna Numeris.

Alexandre Palubniak is a Web Project Manager from France. He has spent 7 years as a freelance “Director Artistique”.

Jeremie Joncas is a COO from Canada but there is not much info on him. He owned a business for 4 years called J2 Entretien (but can’t find any info in it). He’s traded crypto for the last 1.5 years.

The rest of the team is similar to the above – very little experience in agriculture or blockchain.

There are also 10 Contributors/Advisors. They are average.

Verdict

When describing the benefits of Fieldcoin in Telegram, CEO Marc Couzic had this to say, among other things.

“Yes, it is a share profit system where 40% of net profits on production goes to the externalized land management company or farmer (choosen by Fieldcoin) exploiting the land and 60% to the owner. The holder of LANDS tokens won’t need to do a thing besides participating in decision concerning the type of crops and agricultural method used on its land. The idea is to levy the burden of execution for the investor and move towards agricultural automation processes. Additionally, the price of land grow on average 2-3% worldwide”

The idea of Fieldcoin is to have Decentralized Autonomous Communities that will decide on the agriculture products and management of their lands. They will vote on things like the amount of pesticides used, or if they want pure organic or reasonable agriculture.

The problem is DACs are complicated. Billion-dollar projects like Ethereum and EOS are still developing the tools to perfect them. Does Team Fieldcoin even have the ability to execute this massive project? It seems iffy, as they are fast approaching on the pre-sale and do not have an MVP. They only have this picture of one.

Risks

  • Small soft cap of just $3 million USD. According to the company: “the Proof of Concept can only be implemented once the FCO has reached $5 million USD. In the event of the cap not being reached, the Proof of Concept will be postponed.” This is sketchy. -1
  • The team is not very impressive at all. -2
  • Their business plan requires the minting of new Fieldcoin tokens to buy more land. They explain the process in detail here. -1
  • Only 13% of the funds raised will go to legal and marketing. -1
  • DACs are complicated. Many top projects are delaying launch until they figure out governance. -2

Growth Potential

  • First mover advantage. +2
  • They say they’ve already purchased land, have buying promises and about 35 offers to be displayed. +2
  • 85% of the Ecosystem asset reallocation is reserved for new land acquisitions further expanding the Ecosystem.+2
  • “Fieldcoin plans to target low-risk and average potential markets first, such as the countries within the European Union, and will then move slowly to countries with more venture capital and with much higher expected returns for Fieldcoin’s Ecosystem.”+1.5
  • 1% of the Fieldcoin tokens will be allocated to the Fieldcoin Foundation, which aims to develop community infrastructure. This project includes plans to build schools, water wells, irrigation systems, and roads.+2
  • “The Fieldcoin token is supported by “Trade-Back Protocol”, offering token holders the possibility to claim LANDS at a reduced price in case of market dips. Thanks to our upward trend capitalization mechanism, new physical lands will be acquired by Fieldcoin Ltd. increasing the guarantee of the Trade Back Protocol.”+2
  • Although we don’t score Fieldcoin well, these “respected” ICO sites have them ranked rather high. +0.5

Disposition

The tools required to build a proper DAC voting system are only now being built. Although something similar to this DAC agribusiness will someday soon be a reality, this project is too early and too ambitious, especially with such an inexperienced team. 5/10

Investment Details

  • Symbol: FLC (ERC20)  LANDS (ERC721)
  • Platform: Ethereum
  • Total Supply: 1 billion
  • Presale: Feb 4 – Feb 12, 2019 (100% bonus, 1 million USD worth of tokens available)
  • Price: 1 FLC = $0.05
  • FCO (Field Coin Offering) Start date: April 2nd 2019.
  • Hard Cap: $31 million
  • Soft Cap: $3 million
  • Telegramhttps://t.me/fieldcoin
  • Websitehttps://www.fieldcoin.io/
  • Barred Jurisdictions: USA and China

All unsold tokens will be burned.

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.2 stars on average, based on 27 rated postsJoshua Larson is also known as the "Bullshit Man" for his ability to spot it a mile away. Avid ICO researcher and contributor. Former professional poker player/backer. Spent 10 years analyzing hand history, stats, and player data. Discovered blockchain in late 2016, and never looked back. He now uses his analysis skills to investigate ICOs full time. What a perfect match, because in today's crazy world of ICOs, information, passion, and diligence = dollar bills!




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ICO

ICO Analysis: ECOMI

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ECOMI Collect is a delivery cross-platform (mobile, desktop, web) application and marketplace for buying, selling and swapping premium licensed digital collectibles and digital artwork. The authenticity and scarcity of digital collectibles is created using Distributed Ledger Technology (DLT). ECOMI Collect is operated and supported by ORBIS Blockchain Technology Limited, a registered company in New Zealand, with offices in New York, Auckland, Taipei and Shanghai. ORBIS is comprised of 17 staff plus 14 board members and advisors.

ECOMI has a vision of being the #1 platform for buying, selling, and trading premium digital collectibles and virtual goods using Distributed Ledger Technology. ECOMI plans to revolutionize the 200 billion USD collectibles market by building its own ecosystem (ECOMI Collect) on Blockchain technology and a Secure Storage Wallet. ECOMI already has major brands on board that will give them instant worldwide attention and credibility. They also have a team that is unparalleled in this industry including their Head of Global Licensing, Alfred Kahn, who is responsible for bringing Pokemon to the world as well as “go to market” strategies for iconic brands such as Cabbage Patch Kids, Pokemon Go, Teenage Mutant Ninja Turtles, Yu-Gi-Oh and many more.

ECOMI Collect will give users real ownership of premium licensed digital collectibles and virtual goods while providing counterfeit protection and the ability for peer to peer transactions. ECOMI Collect intends to dominate this market by capturing six main categories: movies, television series, evergreen characters, animation, gaming, and digital art. Every user will have their own personal showroom which they can customize by using different layouts, backgrounds, and props. Users can make their showrooms private or public, and even share across multiple social media platforms. The vision is to revolutionize the collectibles industry by creating the world’s best platform giving users the freedom to interact and control their digital collectibles worldwide.

The ECOMI Secure Wallet is the world’s first wireless, credit card sized, cryptocurrency hardware wallet. It is a true cold wallet that never connects directly to the internet that employs (CC EAL 5+ Security) government level encryption and security. It also uses an encrypted secure Bluetooth connection to the host device (iOS or Android smartphone) removing the need for a wireless connection. The Secure Wallet has an E-paper display on the card to view balances and pairs with the ECOMI app to view manage balances online. The ECOMI Secure Wallet can bend, waterproof, and has a fully rechargeable battery. There are no extra fees or contracts and it currently supports Bitcoin, Ethereum, Ripple, Litecoin, and Bitcoin Cash.

Token

The ECOMI token is needed for the sale and purchase of digital collectibles and secondly, access to extra features and benefits within the app. The digital collectibles offered through ECOMI Collect are Non-Fungible Tokens (NFTs). In order to facilitate the purchase and trade of digital collectibles, ECOMI Collect utilizes the OMI token. The OMI tokens will be GO20 standard whereas the digital collectibles are GO721 (NFTs). When a purchase of a collectible is made, the OMI tokens will be exchanged for the NFT. The NFT will be sent to the users Ecomi Collect app and become rightfully theirs, whilst the OMI tokens used for the purchase are discarded to a locked address.

Use of funds:

  • Licensing Acquisition -55%
  • Product Development -22.5%
  • Marketing Expenses-15%
  • Business Operation -5%
  • Legal Expenses -2.5%

Token allocation:

  • ICO (Private & Public Sale) 20% | 150,000,000,000 OMI
  • In App Purchases 40% | 300,000,000,000 OMI
  • Business Development 20% | 150,000,000,000 OMI
  • Team, Advisors, Board Members 20% | 150,000,000,000 OMI (ECOMI Team / Board / Advisors 12 month cliff, ECOMI Founders 24 month cliff, then vested at 25% quarterly)

1 token is equal to 1 satoshi and is only planned to be listed as BTC pairing on exchanges to minimise any potential downside to the token price.

Team

Below is a breakdown of the key team members.

David Yu (Co-Founder & CEO)

  • Founder – Games R Us
  • Founder – Retail Management Group
  • Trustee – Touchable Earth Foundation
  • 2016 Young Entrepreneur of the Year Award – Australia New Zealand Chamber of Commerce Taipei
  • 21 Years Experience in Collectibles and Branding

Alfred Kahn (Head of Global Licensing)

  • Chairman & CEO of CraneKahn LLC
  • Chairman of the Board of Toon Goggles Inc.
  • Chairman & CEO of 4Kids Entertainment Licensing
  • Responsible for the biggest hits in licensing such as Pokemon, Cabbage Patch Kids, Teenage Mutant Ninja Turtles, and Yu-Gi-Oh!
  • Credited for the marketing of brands such as Nintendo, Mario Bros, Donkey Kong, Zelda, James Bond, WWF, WFW, and Xbox to name a few.

MB Technology

  • Co-Founder of the Interoperability Alliance
  • Benn has lead ICO strategy for projects such as Wanchain, Quarkchain, Aion, Icon, GoChain, Origo, Fantom and many more. Benn has brought multiple top-tier projects to the cryptocurrency market and is definitely considered an industry leading advisor.

Daniel Crothers (Co-Founder & COO)

  • Co-Founder ABC Stars
  • Co-Founder Digitalus
  • Co-Founder HERB

Joseph Janik (Co-Founder & CIO)

  • Co-Founder of Movement Food
  • Territory Business Manager of TechnoGym
  • Account Executive of Rivkin

Verdict

The virtual goods market is currently at $80 Billion USD and expected to grow to $100 Billion USD within the next three years. The collectibles industry already generates $200 Billion USD annually, and ECOMI has strategic plans to capitalize on this growing trend in both markets. With this team’s credibility, ECOMI can easily become a major player in this field from their launch.

Risks

  • Only 20% of tokens are available during the ico sale which is considered to be on the low side. However, ico’s with similar token metrics, such as QuarkChain, have performed quite well. -1.5
  • Although they may not have team members as well known as the ECOMI team, there are competitors that have the advantage of already being in the space. -1

Growth Potential

  • Compared to other ICOs with all-star teams, the hard cap is rather low which allows for greater opportunity for growth among initial investors. +1.5
  • The team brings years of expertise and experience in the necessary areas for ECOMI to succeed in what they’ve set out to achieve and is definitely the star of this ico with major credibility and recognition. +3
  • Strategic partnerships are key to helping ico’s succeed. ECOMI has partnered with CraneKahn® which is an international PR and licensing company powered by the visionary Alfred Kahn. Alfred brought to the world iconic brands, licensing programs and caused the viral adoption of major brands such as Pokémon/Pokémon Go, Cabbage Patch Kids, Teenage Mutant Ninja Turtles, Yu-Gi-Oh!, Super Mario Brothers and many more, earning him membership in the Licensing Hall of Fame and KidscreenHall of Fame. ECOMI has also signed, or is at the final deal memo stage or MOU, with many top global brands. +3
  • Real world application is instrumental for the success of any blockchain project. An instore retail program will be introduced to support consumers with retail products being distributed throughout 4,000+ retail channels established through existing relationships. +2

Disposition

With ico’s on the decline and recently shown in a negative light in the media, ECOMI could be exactly what investors are looking for: a project with a stellar and highly respected team, an achievable roadmap, and entering the virtual goods market which is estimated to reach $100B over the next five years. ECOMI receives a 7 out 10 rating.

Investment Details

1 token is equal to 1 satoshi and is only planned to be listed as BTC pairing on exchanges to minimise any potential downside to the token price.

  • Symbol: OMI
  • Token Type: GO20/721
  • Total Circulating Supply: 750,000,000,000 OMI
  • Tokens Available for Sale: 450,000,000,000 OMI
  • Price: 0.00000001 BTC (1 Satoshi)
  • Hardcap: 1,500 BTC
  • Accepted Currencies: BTC

Learn More:
Website:  ECOMI.com
Pitch Deck:  ECOMI Pitch Deck
Telegram:  t.me/ecomi
Medium:  medium.com/ecomi
Twitter:  twitter.com/ecomi_
Facebook:  twitter.com/ecomi_
YouTube:  www.facebook.com/ecomi.ecosystem

Disclosure: Analyst does not own ECOMI tokens. 

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.6 stars on average, based on 54 rated postsKent Hamilton - Co-Founder of CryptoDayTrader.io, where we are building Pro Crypto Tools




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ICO

ICO Analysis: Dispatch

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Although it has the highest market cap and is the most popular cryptocurrency, Bitcoin is able to proceed on average only seven transactions per second. This means that when twenty people try to send their BTC at the same time, more than ten of these people have to wait until their transaction is confirmed and for the receiver to get their BTC.

It is the same with Ethereum as well, due to its average fifteen transactions per second. Cryptocurrencies face a problem of scalability and if they are to reach the holy grail of main-stream adoption at some point in the future, this issue must be solved.

But that is not all. When there is a network congestion and you need to send your tokens immediately, you might have to pay high transaction fees as well. Consider the following scenario: You are at a coffee shop, getting your morning coffee. They accept cryptocurrencies and you want to pay with your ETH. Unfortunately, there is a network congestion so that in order to pay ETH worth of $3 immediately, you have to pay a transaction fee in ETH worth of $5.

Dispatch is a project proposing solutions to these issues. Its protocol enables fast, scalable, secure DApps without any transaction fees. It handles governance on-chain and data off-chain, making high transaction throughput a possibility as the network works more efficiently this way. Although Ethereum is deemed to be the main platform for DApps, the protocol is backward compatible, meaning that almost every decentralized application built on Ethereum can be moved to and work on Dispatch.

Three key components of the Dispatch Protocol are as follows.

  • The Dispatch Ledger: Just like with Bitcoin and Ethereum, the Dispatch Ledger keeps the record of transactions.
  • The Dispatch Artifact Network: A network of data farmer holds data that cannot fit in the ledger.
  • The Dispatch Virtual Machine: DVM connects these two main components.

Dispatch’s own Delegated Asynchronous Proof-of-Stake (DAPoS) consensus algorithm enables a fast and eco-friendly environment for decentralized applications by incentivizing collaboration among validators, instead of competition as in other blockchain projects. It’s main difference from its competitors is its dependence on individual transactions’ gossips rather than the sequential distribution of blocks.

Token

The Dispatch token will be used to conduct transactions, for community building and as a bridge to other components of the Dispatch ecosystem.

The total supply of DAN is 25,000,000,000 tokens. 42% of the total supply will be allocated for the token sale. No other information on the token distribution and how the team is planning to use the token sale proceeds are made public yet.

Team

CEO Matt McGraw: McGraw was the vice president of culture, client and staff experience at Synoptek and the manager of consulting services at All Covered.

Patrik Wijkstrom: Wijkstrom has worked as the director of advisory services at PwC, as the senior manager of user experience at Juniper Networks and as the content and attribution tools manager at Nortel Networks.

Zachary Fallon: Fallon worked as senior counsel for eight years at the U.S. Securities and Exchange Commission and as an associate for about 3 years at Latham & Watkins.

Darin Kotalik: Kotalik was a marketing operation strategist at Cisco and a senior product manager at Adobe Systems.

Colin Lowenberg: Lowenberg has worked as a solution architect at Cisco Meraki, as a chief wireless architect at Accenture and as a wireless field applications engineer at Broadcom.

Denis Molchanenko: Molchanenko was a lead automation engineer at Hitachi Data Systems, a performance engineer at IBM and at Charles Schwab.

Dmitri Molchanenko: Molchanenko has worked as an automation engineer at Intuit and as a staff QA engineer at VMware.

Advisors

Nicole DeMeo: DeMeo has provided her marketing consultancy services to Babbel, Peak Games, Trendyol, Hewlett-Packard and Organic.

Gil Penchina: Penchina has held respectable positions at eBay, Bain & Company and General Electric.

Tim Siwula: Siwula was a software engineer at ConsenSys.

Andrew Segal: Segal is an assistant professor of computer science at the University of San Francisco.

Paul Lambert: Lambert has worked at Marvell Semiconductor, Oracle and Motorola.

Jordan Burton: Burton was a case team leader at Bain & Company and the director of business development at EzGov.

Investors

Fenbushi Digital: Fenbushi Digital is an Asian leading firm investing in and promoting blockchain projects.

Verdict

Below is a breakdown of the risks and growth potential of Dispatch Labs.

Risks

  • The main problem which transaction fee-free blockchain projects usually face is that either the network is highly centralized or successful attacks on the network are not costly. It is not clear that how the Dispatch Protocol can operate without facing these two issues. (-1)
  • Very limited information on token metrics and token distribution is made public so far. (-1)

Growth Potential

  • Great team and advisors. (+2)
  • The token sale will be conducted after the main-net is launched, which is something we do not see very often. The team seems to do things right and this should provide trust in the project for the ICO investor. (+4)

Disposition

Top cryptocurrencies such as Bitcoin and Ethereum are known to have problems of scalability and occasional high transaction fees. Although most decentralized applications are built on Ethereum, the low transaction throughput makes it inconvenient to use them as well. Dispatch provides a fast, secure and transaction fee-free network to solve these issues. By dealing with governance on the chain and data off the chain, it is able to provide high transaction speed and its own consensus protocol Delegated Asynchronous Proof-of-Stake provides an eco-friendly mining solution by incentivizing collaboration instead of competition among validators. Thanks to its backward compatibility with Ethereum, any decentralized application working on Ethereum can work on Dispatch as well. There is very limited information on token metrics and token distribution as of the time of writing and this makes it hard to evaluate the project’s financials and estimate any potential return on investment.

The usual problem that blockchain projects without transaction fees are that either they are highly centralized, or they do not have strong defense mechanisms to evade attacks. It is not clear that how the Dispatch Protocol can operate without facing these two issues. On the bright side, the project has a great team and is backed by an all-star advisory board. The token sale is planned to be conducted after the main-net is launched and this is something we rarely see nowadays.

Dispatch Protocol receives a 4/10.

Investment Details

  • Type: ERC20 – Utility
  • Symbol: DIS
  • Platform: Ethereum
  • Crowdsale: Unspecified
  • Minimum Investment: Unspecified
  • Price: $0.005
  • Hard Cap: $39,500,000
  • Restricted from Participating: Unspecified

For More Information

Featured image courtesy of Shutterstock. 

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