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ICO Analysis: Adel

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Adel, on the surface at least, is a highly-polished, well-thought-out project. The token called Adelphoi is but one part of the project’s goals. The project is to be spearheaded by a Board of Directors, as opposed to the usual “foundation” model. According to them:

Adel is a global cryptocurrency community that is self-regulated, self-sustained, and offers its own economic ecosystem with the Adelphoi token. Our community focuses on creating, developing, and implementing use cases involving blockchain technology that covers a wide range of digital and physical industries. Projects are chosen by the community and successful ventures are either re-invested in for further growth or issued as rewards to Adel’s stakeholders.

So it’s a decentralized Kickstarter? So what!

The above is a reasonable reaction. But let’s consider that Kickstarter’s worth is estimated by some to be as high as 1.5 billion. Kickstarter is a closed, centralized platform, which means its growth is limited by such things as staff requirements – you need someone to review the projects submitted and, worst of all, you need third-party payment rails. Kickstarter has never integrated Bitcoin.

This is to say, crowdfunding is an important part of the economy, and it has become more common than VC funding. There have been notable problems with it, such as devices never actually happening and firms going bankrupt before launching a product. But overall, it is a more approachable way for both investors and entrepreneurs. It’s wide open, and on the incline.

Adel has several whitepapers available. Overall, the types of projects it wants to fund with its platform are blockchain-centric. This can mean projects that will interact with Adel itself, or it can mean projects for other blockchain-based currencies. Accordingly, it is capable of interacting with Ethereum, NXT, and a host of others.

The idea seems to be to have a vast community, an actual community, of people interested in investing in new blockchain projects. Those with good ideas will be able to go to the website and propose them. If they pick up traction and are funded, presumably they will have to convert their Adelphoi into Bitcoin, and then into USD, to actually build out their projects. How that will be done is a little vague, as Adel makes little to no mention of moving in and out of Adelphoi.

In any case, the method they are using to build a community is by gradually building up to it. They have a detailed roadmap/plan, which involves creating the website (which exists and is beautiful) and then hopefully growing a community of interested parties through three rounds of an ICO, the first of which starts today, May 1st. More on that near the end of this article.

Three prospective projects to invest in have already been listed on the website. One is a blockchain for medical records. A prospectus about the medical record blockchain says:

Another idea they are floating is the ability to turn one’s smart phone into a two-way Bitcoin ATM. It’s essentially taking the LocalBitcoins approach but making it more casual, and perhaps easier to use with potentially GPS location and the like. Security is always a risk with such transactions, so it may take a long time for such a project to gain traction. However, this article is not an assessment of individual plays being floated on the Adel platform.

A third project wants to bring blockchain technology to the important aspects of any business, such as keeping track of goods, funds, even personnel. All three projects will be available to invest in when Adel goes live, and presumably others will be added as the community grows. The fungible exchange rate of Adel will therefore be important, which plays into the relative safety of the project as a whole for investing. One example of how this could be bad would be if you made an investment at a time that Adelphois were exchanging for, say, 30,000 Satoshi each, but by the time your investment matured the coins were down in the single thousands. This would essentially mean that even when you won, you lost. It’s a problem faced in other peer-to-peer lending sites like BTCJam, as well. Borrowers give themselves 90 days to repay and do, but the lenders see a significant drop in the value of Bitcoin during that time, for instance.

And with crowdfunding, there really are winners and losers. Traditional VC and angel investors typically go for a chunk of the whole pie, so when the rare unicorn firm flourishes, they continue to be enriched by their wise decision-making. Many times with crowdfunding, a piece of the pie is just not in the cards for the investor. Thus, you make your money back and hopefully some profit, but then if the firm takes off, despite never having been able to take off without you, you’re left grounded, searching for another investment opportunity. On the positive side, most of these problems are not unique to Adel.

Who is Behind Adel

As a self-regulating and self-sustaining macroeconomic ecosystem, Adel will utilize the benefits of a decentralized technology and community. The decision making process will capitalize on the community’s knowledge to collectively make the best decisions possible while maintaining strong integrity, ethics and business principles as overseen by the Adel Board.

Founder Michal Vavrek has worked in a number of financial capacities, including FOREX.com in multiple capacities, since he graduated from Indiana University with a degree in International Finance in 2007. His profile says he is “an active cryptocurrency entrepreneur seeking new opportunities that maximize blockchain technologies.” It appears he came up with the idea of Adel in order to have more opportunities to invest in blockchain stuff. It’s a new reality that people with no in-depth technical background are founding, funding, and building cryptocurrencies and crypto-related projects. This is the nature of dealing in technologies that are centered around the transfer of value: all kinds will come. One problem with this, of course, is that Mr. Vavrek may oversell the product at various stages or be unaware of problems with it that may exist at launch. In a moment, let’s see who is in charge of development and weigh that against the large number of non-technical people also on staff.

Also serving on the board of Adel is co-founder Gabriel Dusil, a salesman by nature who recently built this cool computer:

Dusil has an engineering degree from McMaster University in Canada. From the looks of it, he has trademarked the words “Oak Case Mod” in regards to the above computer, and runs a company called Euro Tech Startups which helps European technology startups with recruiting and managerial issues like business plans.

Rounding out the three-man board is Jan Lamser, a banker and technology enthusiast who advocates for cryptocurrency in Eastern and Central Europe. If you are from that region, you may recognize him from giving a speech at the Zlata Koruna (Gold Crown) conference a couple years ago, as seen here:

That website has one post about Bitcoin that comes up from 2013, and unlike many traditional financial advice websites of that period, it’s very positive:

In the long [run] Bitcoin makes sense. Individuals can now only watch currency wars and the weakening of local currencies due to the monetary policies of central banks. Through inflation, the devaluation of savings of the population on which the expense is ultimately funded by the state. About Bitcoin or other virtual currency in the event of their growing success in the future will bring fight. [Translation by Google.]

Heading up the integral backend development of Adel is NXT veteran Daniel Backman. Backman’s Github profile offers several NXT-based innovations, including a C# implementation of the NXT application programming interface. This experience with NXT is vital to the creation of the Adel platform and should be comforting to potential Adelphoi investors.

Perhaps a red flag is the addition to the development team of “Robert,” a “a full-stack software professional with a solid academic background” without a last name and therefore no previous work history to go on, who allegedly graduated from Carnegie Mellon at some unknown point. This weird little bit of information is problematic, but could simply be an oversight:

Editor’s note: The Adel team reached out to us and let us know that their Chief Architect’s full name is Robert Gasch. They apologized for the oversight.

Leading security is one Dr. Jiří Bartoš, who has spent a long time in the IT security world and is well-published as such. Here is one free example we were able to uncover, authored with two others regarding “Mandatory Access Control Policies Based on Vague Requirements.” Security is of almighty importance in cryptocurrency, and it is good to see they’ve got a solid leader in that category, at least.

Much of the rest of the team is either lawyers, salesmen, or financial people. This is disheartening because what we want to see is a lot of developers, code monkeys, and people who have a very strong technical grasp on what they are doing. Otherwise, problems are more likely to arise. One hopes that if the project is at all successful, this situation will change. It takes all kinds, sure, but when you’re launching an extremely complicated software platform, you want to ensure that the bulk of your talent is aimed in that direction.

Investment Details

The first round of the ICO is about to begin, on May 1st. A total of 33,333,333 Adelphoi tokens will be issued during the first round, and an additional 66,666,666 tokens will be issued during the following two rounds. Interestingly, the price in the second two rounds will be determined by the value of the first round. Other details are relatively unclear, such as how purchases are to be made. The author attempted to sign up for updates, but was informed that his three valid Gmail.com e-mail addresses are in fact invalid:

Nonetheless, there is good information in the terms and conditions. Minimum investment will be the equivalent of .03 BTC (~$40) and can be done with any cryptocurrency that Shapeshift or Changelly accept. The actual investment will take place through the NXT platform, with users being able to generate NXT addresses to fund once the ICO launches at noon UTC on May 1st. A special section of the website will then be apparent.

The Verdict

Adel and Adelphoi are getting a 5.9. For all the polish, fancy whitepapers, and the like, there are a number of significant drawbacks to Adel which lower its rating.

  1. It is far from alone in this market of cryptocurrency crowdfunding. Those with interesting Blockchain ideas might be wiser to go with someone like BTCJam, and are likely to continue doing such for quite some time to come. At BTCJam they would not have to worry about the stability of the Adelphoi token, only the stability of Bitcoin, which is a significantly different worry.
  2. This “Robert” issue outlined above needs attention. You’re asking people to throw millions at you. It’s hard to reconcile that this lack of a last name or any real information about the man was a mere oversight when so much attention to detail is displayed elsewhere. Crypto pioneers likely remember “Big Vern,” of Cryptsy fame, who mostly went by that name. His actual name was Paul Vernon and he exited that exchange with a lot of people’s money in hands – though he claimed it was all stolen months before. We must be cautious with these new opportunities, and issues like this are not to be taken lightly.
  3. What they are doing can be replicated by a much leaner team. One simply would need to fork a platform like NXT or, really, any crypto platform, and build a “community” around it plus allow for the submission of ideas. In a way, because the asset itself is totally new, it’s reminiscent of Chuck E. Cheese – you come in and buy your currency, but you most likely would have to play a long time to get your money’s worth in prizes. Issuing an Ethereum or NXT asset directly, instead, might have been a more legitimate approach, because then investors would have an easier exit.

None of this is meant to say that Adel is necessarily a bad investment. The author feels as if he is a traditional banker looking down on Bitcoin in the early days. It would be wise to keep it in mind, but potentially unwise to invest at the outset. Allow them some time to develop the platform, and perhaps some real money could be made from some of the projects that are going to be getting their funding through it.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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5 stars on average, based on 2 rated postsP. H. Madore has covered the cryptocurrency beat over the course of hundreds of articles for Hacked's sister site, CryptoCoinsNews, as well as some of her competitors. He is a major contributing developer to the Woodcoin project, and has made technical contributions on a number of other cryptocurrency projects. In spare time, he recently began a more personalized, weekly newsletter at http://ico.phm.link




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ICO Analysis: Uulala

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Uulala offers a payment, remittance and micro-credit solution to the underbanked population in Latin America. The Uulala platform provides individuals in the U.S,, Mexico and Latin America the ability to participate in secure financial transactions, create a credit profile, make money transfers, as well as receive access to entertainment and participate in e-commerce, which they could not access before due to limited banking infrastructure.

The market for remittance is growing due to the situation in the economies of the world, trends in the development of migration processes and the level of unemployment. Total money transfers in the U.S. amounted to $429 billion in 2016.

Latin America and the Caribbeans are the only regions in which the growth of remittances was noted in 2016. According to the assessment, their total amount was $73 billion U.S. dollars (6.9% more than in 2015).

According to the World Bank, the average commission on transactions in the world is 7.45%, and in many remittance corridors apply significantly higher rates, which can reach 15%.

Uulala plans to take advantage of mobile money transfers through thousands of points of deposit of funds and through their Power User program. Their platform will also offer value-added services, such as entertainment products, the ability to replenish the balance of mobile phone, paying invoices abroad, forming a credit profile and cashback.

In addition to this, Uulala has filed a patent for in-house developed dynamic method fragmentation, which involves cryptographic data splitting into unique segments, the use of an error-prone Reed code – Solomon and the algorithm for calculating the checksum.

The company will create and track users credit profile, which will allow opportunities for micro-crediting platform that links creditors and lenders.

Overall, the company plans to offer a set of services in one application through an affordable and easy to use platform.

Competitors’ Market Landscape

The most significant competitors are Stellar, Trinity Network Credit, Monetha and Graft.

Traditional companies involved in remittances include Western Union, Paypal and Moneygram.

The project has a fully working MVP and is planning to release a fully working product after the crowdsale.

Token

The token Metrics are outlined below:

  • Soft Cap: 5m USD
  • Hard Cap: 50m USD
  • Total Supply: 750,000,000 UULA

The token distribution is outlined below:

  • 33% (250,000,000) – private sale participants
  • 33% (250,000,000) to he distributed to public sale participants
  • 10% (75,000,000) reserved by the Company to incentivize community, user adoption and strategic partners.
  • 10% (75,000,000) to be distributed by the company to appropriate founders and early investors at the company’s discretion.
  • 14% (100,000,000) to be distributed by the company to users of the Uulala platform through a referral and rewards program on the platform.

Any unsold tokens in the private sale will go into the public sale.

All unsold tokens from the public sale will stay on the Uulala platform held by the Company for sale only on the platform program

Token sale metrics are provided below:

Private pre-sale

  • 2 million – 2 cents
  • 3 million – 4 cents
  • 5 million – 6 cents
  • Cap – 10 million
  • Token allocation : 250,000,000

Public pre-sale

  • 3,333,333 USD – 8 cents
  • 3,333,333 USD – 10,000,000 USD – 12 cents
  • Cap – 15m
  • Token allocation: 125,000,000

Public sale

  • 5m – 13 cents
  • 2m – 17 cents
  • 18m – 28 cents
  • Cap – 25m
  • Token allocation – 125,000,000

Uulala will use part of the proceeds it received from the commission to buy back tokens the user.

Team

Two executive team members stand out in particular.

Oscar Garcia, CEO

Background – IT, Entrepreneurship

Relevant experience and achievements:

1) SEO Experience in Explore talent – creating online sales channels
2) Created web90x – e-commerce company
3) CEO in Batched – platform for services used by online merchants (mainly processing)

Oscar has relevant experience in programming and business development. It is clear that he has an understanding how to work with merchants and payment processors. Based on his contacts he is creating Uulala. He also has experience running a company, which alone is important.

A major issue is that he does not have experience implementing global projects.

Frank Dicrisi, COO

Background – Statistics

Relevant experience and achievements: COO in Atlantic Pacific Processing Systems, Inc. (payment processor).

Frank has a relevant experience, education and connections.

Alan Alvardo, CTO

 

Background: IT
Relevant experience and achievements: Ten years experience in IT; especially noteworthy are his jobs at Ktapulta Ventures and Opencap (both companies are involved in financial services in Mexico).

Verdict

Uulala offers a traditional use of blockchain for payment facilitation. The project is rather ambitious, has a clear business strategy and focus on the LATAM. The team is educated and has the necessary connections with the payment processors, electronic payment providers and merchants.

Risks

  • The token use case is supplementary. -0.5
  • There is quite a big difference between private sale price and public sale prices. -1.5
  • Competition is rather fierce in this segment. Finance is the first sector that has been disrupted by lockchain. -1.5
  • Low hype level. It seems they are mainly focused on regional marketing and do not have big brand awareness inside global crypto community. -1
  • The token will be harder to list with the multichain tokens on the exchanges. -1
  • Had cap is rather high for the current market. -1

Growth Factors

  • Idea and business case are clear. +1
  • The company has provided potential sales projections. Judging from the number of users they plan to have, their network can achieve a very high transaction volume and capitalization in the long term. +1
  • A focus on Latam, with relevant connections in the industry can allow Uulala to penetrate market fast. +2
  • MVP is available, and they are planning to launch their app after crowdsale. +3
  • Buyback mechanism is in place. +1
  • The company has managed to secure several relevant partnerships like YipTV (streaming service), Federal Consumers Association (which can bring a lot of users for their platform) and Bitlumens (provides lending options). +2
  • Team is above average, well built and educated with a relevant connection in the industry. +1.5

Disposition

Uulala has a noble vision of providing financial services in unbanked regions with a focus on LATAM. They have a team with the necessary skills and background as well as partnerships to back them up. However, there are many risks and ROI maybe not doing so well in the short term. After they get many users on board, it could be a good investment in the long term. I would say it is a good investment for people who share their vision and could use their app in the future. Uulala gets 5 of 10.

Investment Details

  • Type: Utility (supplementary token)
  • Symbol: UULA
  • Platform: Multichain
  • Crowdsale: Ongoing
  • Minimum Investment: none
  • Price: 13-28 dollar cents depending on the round
  • Hard Cap: 50m
  • Payments Accepted: USD, BTC, LTC, ETH.
  • Restrictions Barred from Participating: None

General details :

website : https://tokensale.uulala.io/

WP : https://tokensale.uulala.io/white_paper.html

FB : https://www.facebook.com/UULALAapp/

Telegram : https://t.me/uulalacommunity

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.9 stars on average, based on 7 rated postsVladislav Semjonov has a legal and financial background. He has been involved in crypto space since early 2017 in both ICO advising positions in several ICO consultancy firms, and as an ICO analyst for VC. He began contributing for Hacked.com in April 2017.




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ICO Analysis: Peer Mountain

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Many blockchain-based projects these days seem to focus on issues like data and identity, as these issues come to the forefront of public attention with widespread scandals like Equifax and Cambridge Analytica.

While these kinds of issues definitely affect consumers, companies are lost in the fray as well.

Regulatory bodies like governments have come down and demanded that corporations practice safe data storage and transmission practices that keep the consumer’s interests in mind. One such example is GDPR.

Solutions like Civic have emerged to give users control over their identities online. Peer Mountain is a project that not only lets users identify themselves online in a secure manner but also allows companies to offer services to users using PMTN tokens while staying compliant with regulation.

This could be huge as not staying regulatory-compliant could lead to huge fines or worse for companies.

The myriad of compliance concerns, such as compliance costs, data protection, onboarding, reliable KYC, real-time risk assessment, and so on is not being addressed sufficiently by current market solutions.

Peer Mountain is aiming to be the one-stop solution for safe, online personal data usage (consumers) and compliant, online provision of services (enterprise).

Peer Mountain Example: Car Rental

To give a concrete example, imagine you’re renting a car.

With Peer Mountain’s services, you can submit car rental forms in a few taps and get digital car keys sent to your Peer Mountain account right away instead of having to stand in a line for hours just to fill out some paperwork and wait even more.

Here’s how that works:

  1. You verify your identity with the services of identity verifiers, such as insurance companies. Your identity verification (e.g. just the confirmation that you are who you say you are vs. your personal details) is then stored safely on Peer Mountain’s decentralized network
  2. The car rental company gets access to your identity verification (confirmation document) but NOT your detailed personal information
  3. Since your identity has already been verified, the rental process is quicker
  4. For the rental agency, they receive verification but not any personal data, which means they don’t have to worry about data regulation concerns

Token

In the Peer Mountain token economy, PMTN is used for the following:

  • Offering services – when an end-user uses a Peer Mountain invitation or service offered by a company, the company pays a small PMTN fee
  • Using an identity verification – when an identity verification supplied by a verifier, such as a bank, is used, the verifier is paid in PMTN by e.g. a company that wants to verify the identity of their consumer

Everyone involved in the Peer Mountain ecosystem can take on the role of a consumer, service provider, or identity verifier. For example, service providers can provide identity verifications as another way to earn revenue.

Of the total PMTN supply (to be determined by Smartcap – red flag), 40% will be sold, 40% will be kept in the treasury, 10% will go to the team, 8% will be held in legal reserve, and 2% will go to the advisors.

Peer Mountain’s token sale has 4 stages:

  1. Presale 1 (priority first)
  2. Presale 2 (priority first) (presale ended March 15th, 2018)
  3. Tier 1 (public)
  4. Tier 2 (public)

peer mountain token sale

Of the proceeds, 40% will go to technological development, 25% to business development, 25% to marketing, and 10% to regulatory and legal costs.

The hard cap, too, is to be determined by Smartcap – red flag.

Team

CEO Jed Grant – Grant was named one of the top 200 European fintech leaders by LATTICE80 and has had a long career in tech, including IT at NATO as well as deep experience in compliance as CEO of KYC3.com, a leader in the compliance world that has been recognized for many relevant awards and honors, such as WealthTech Circle in London, Disrupt.Finance in Zurich, Fintech Fusion in Geneva, Lux Future Lab in Luxembourg, and Europe4Startups.

In terms of advisers, two in particular stand out.

Jeremy Epstein, CEO of Never Stop Marketing – took Sprinklr, a customer experience management platform for businesses, from $20m to $1.8b in four years as CMO

Professor Jorge Sanz – Global Chief Innovation Officer in Banking at IBM

Verdict

While the idea is great, Peer Mountain suffers from issues, such as a lack of strong team and advisors (relative to other projects), no working product, no disclosed significant partnerships, and a variable total token supply as well as token sale hard cap.

Risks

  • Team could be stronger relative to other projects’ teams. (-0.2)
  • Same goes for advisers. (-0.2)
  • No working product. (-0.2)
  • No significant partnerships that have been disclosed. (-0.2)
  • Max PMTN supply and token sale hardcap are variable and not set in stone. (-0.5)
  • Maximum contribution amounts unspecified. Combined with heavy discounts for presale purchasers (30% – Presale 1, 20% – Presale 2), this could be worrisome for those looking to get in on the public sale. (-1)

Growth Potential

  • Potentially huge emerging industry (staying compliant with data regulations). (+4)
  • First mover advantage – Peer Mountain seems to be the only project addressing the issues of personal data protection and data regulatory compliance at the same time. If things go well, they could cement themselves as the market leader quickly. (+3)

Disposition

Peer Mountain is a promising project with a very strong promise. However, things like lack of a strong team and advisors, no working product, no significant, disclosed partnerships, variable supply and funding cap, and unspecified maximum contribution amounts make it somewhat of a risky investment. Further analysis is recommended for those interested. As a result, Peer Mountain receives a 4.7/10.

Investment Details

  • Type: ERC20 – Utility
  • Symbol: PMTN
  • Platform: Ethereum
  • Crodsale: TBA
  • Minimum Investment: 1 PMTN (Presale), Unspecified (Public Sale)
  • Price: 1 ETH = 2,917 PMTN
  • Hard Cap: Unspecified
  • Payments Accepted: ETH
  • Restricted from Participating: Unspecified

For More Information:

Peer Mountain Website

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO Analysis: SmartContainers

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Based out of Switzerland, Smart Containers aims to combine Internet of Things (IoT) sensors and blockchain to rent out airfreight containers used for food and medicine transportation that also track temperatures on the blockchain throughout the shipping process.

Maintaining the right temperature for things like food and medicine is crucial to protect against degradation of product. The integrated IoT sensors will also allow the smart containers to know who’s renting them, when the contract ends, and when to invoice a customer.

Smart Containers already is #4 in the business to business (b2b) global pharmaceutical transportation market with its product, SkyCell. The company has plans to introduce SkyCell in the consumer market as well, which is much bigger than the b2b market.

The company claims to have close to 100 patents, be 75% more reliable than the current market leader thanks to a less than 0.1% temperature deviation, and have the largest amount of blockchain-based IoT sensors in all of airfreight.

By building LOGI CHAIN, Smart Containers is building a mostly free, open platform for logistics companies and users, such as airlines, customs brokers, sea freight companies, and so on. LOGI CHAIN will provide additional services like payment and insurance through its partners, all paid for using LOGI. The smart containers will be completely autonomous, allowing for truly paperless logistics. Billing will be automated throughout the supply chain and through the use of cryptocurrency, transaction fees will be significantly lower.

Smart Containers has also entered the food transportation market recently through FoodGuardians, which is launching in Europe in 2018.

Token

SMARC tokens will be used for profit sharing in the proceeds of SkyCell and FoodGuardians. 20% of Smart Containers’ future dividends as well as potential exit profits from its subdivisions like SkyCell will be paid out to SMARC holders proportionally in ETH according to the number of SMARC tokens in circulation.

LOGI is the utility token for LOGI CHAIN and will be used by parties in the ecosystem to pay for transactions.

There is a total of 150 million SMARC and 100 million LOGI.

Smart Containers is selling two tokens to raise a total of $40m.

120 million SMARC / 150 million SMARC will be offered in the ICO – pre-sale, private, and public phases ($36m). The remaining 30 million will be used to cover ICO costs and align interests of the management team.

Pre-sale was at the end of May and open to invited individuals and organizations. 49.3m tokens (41% of ICO amount and valued at $16m) were sold in the private, invitation-only pre-sale. Participants in the pre-sale bought SMARC at a 25% discount while those in the crowd sale can buy tokens at a 15%, 10%, and 5% discount (first third, second third, and final third of participants respectively). 12.8m tokens (10.66% of ICO amount valued at $5m) are available during the public token sale.

57.9m tokens, or nearly half the tokens for sale valued at $15m/$36m total, are offered in a private sale to institutional investors (red flag).

20 million  / 100 million LOGI will be sold in the token sale – pre-sale, private, and public ($4m). The rest of the tokens will be used for the LOGI CHAIN Foundation (50m tokens), Smart Containers Group foundation capital and ecosystem initialization (25m tokens), and bounty program and incentivizing of board members (5m tokens).

As with SMARC, LOGI pre-sale was held at the end of May and open to select individuals and organizations. Pre-sale saw 5.85m tokens (29.3% of tokens for sale or $1.25m) for sale to invited investors. Participants in the pre-sale bought LOGI at a 25% discount and those in the public sale can buy 3.9m tokens (19.5% of float) worth $1m at a 15%, 10%, and 5% discount (first third, second third, and final third of participants respectively).

10.25m tokens, more than half the float of LOGI or $1.75m/$4m , is for private, institutional investors (another red flag).

Proceeds from the sales of both tokens follow a 3-year allocation plan.

For the funds raised through the sale of SMARC, $15m will be used to scale Skycell, $13m for the launch and scaling of FoodGuardians, $3.6m for reserves and team compensation, $2.4m for marketing, and $2m for Smart Containers IT.

LOGI sale proceeds will be used as follows.

  • $1.55m initial IT development costs
  • $1.5m setting up and running the LOGI CHAIN Foundation
  • $0.75m marketing
  • $0.2m finances and fees

As of press time, $12.82m/$21m in SMARC tokens have been sold while $1m/$3.25m in LOGI tokens have been sold.

All investors have to pass AML and KYC verification.

Team

CEO and Co-Founder Richard Ettl – worked at Bobst Group, a Switzerland-based, global leader in providing equipment and services to label and packaging manufacturers, before founding Smart Containers with Nico Ros

CTO and Co-Founder Nico Ros – as managing partner at ZPF, a Swiss engineering company, he worked with famous architects Herzog & DeMeuron to construct the most expensive buildings in Switzerland before founding Smart Containers with Richard Ettl

On the adviser side, two names stand out.

Oliver Bussmann, former CIO of UBS and SAP as well as President of the Crypto Valley Association (association that promotes development of Zug, Switzerland as a blockchain and crypto hub – Crypto Valley Association partners include KPMG and ConsenSys)

Michael Guzik, ICO Lead for Lykke and former Head of Blockchain & Manager of Digital Strategy at PwC

Verdict

Though Smart Containers is a proven company, the need for an ICO is vague, especially for its utility token LOGI, and LOGI CHAIN is yet to be developed. These factors along with other risks (discussed below) make this an investment that requires proper due diligence.

Risks

  1. SMARC is definitely a security token since it grants token holders the right to dividends from Smart Containers’ profits. In its ICO FAQ, the company says that SMARC are not categorized as security tokens under Swiss law, but investors should be careful. -1
  2. LOGI CHAIN yet to be built. -0.5
  3. Very small amount of tokens available to public compared to private and pre-sale investors. -0.4
  4. Information on lock-ups or vesting vague at best (see “What is the vesting schedule for Team and Advisors token?”), -0.4
  5. No max contribution information. This along with heavy token distribution to pre-sale and private investors is worrying. -0.4
  6. Smart Containers whitepaper light on details about LOGI token utility and focuses a lot on the company’s accomplishments thus far, making it seem like a push for non-equity fundraising via the sale of SMARC tokens in an ICO. -0.2
  7. Competitors like VeChain, Walton, WaBi, etc. working on blockchain integration into supply chain scenarios and in the case of VeChain, have much more significant presence and partnerships (e.g. being incubated by PwC) already established. -0.2

Growth Potential

  1. Through SkyCell, the company is well-established, operational, and has revenues. In the Smart Containers whitepaper, the team claims customers like Roche, Takada, and Novartis. +3.5
  2. Skycell is partnered with large carriers like Cargolux and Emirates, already giving it an in in the industry. +2
  3. Even if the ICO is mostly for fundraising via SMARC tokens, if the tokens really give token holders the right to dividends, investing in them could prove profitable if the company does well, which is very possible considering its past and present performance as one of the leaders in the container industry. +3.5

Disposition

  • Although the need for LOGI utility token isn’t clear, and the LOGI CHAIN blockchain solution has yet to be developed, investing in SMARC tokens could prove profitable for investors that want to benefit from the dividends of a leading container providing company.
  • Smart Containers receives a 5.9/10.

Investment Details

  • Type: Security, Utility
  • Symbol: SMARC, LOGI
  • Platform: Unspecified
  • Crowdsale: Now until June 30th, 6PM CEST
  • Minimum Investment: $500 USD
  • Price: 1 SMARC = $0.432, 1 LOGI = $0.285
  • Hard Cap: $40m ($36m SMARC, $4m LOGI)
  • Payments Accepted: BTC, ETH, fiat currencies via credit card including USD, EUR, and CHF
  • Restricted from Participating: USA and countries facing embargoes and sanctions from the US like Burma, Cuba, Côte d‘Ivoire, Iran, North Korea, and Syria.

More Information:

Smart Containers Website

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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