ICO Analysis: 0xcert

Up to this point, one of the main features of any cryptocurrency has been fungibility. Fungible means each token is divisible and identical, any token can be exchanged for another of the same type and no one token holds unique data. On Ethereum the standard for fungible tokens is called ERC20. Recently a new standard of non-fungible tokens called ERC-721 was developed. Unlike ERC-20 identical tokens, the non-fungible tokens are unique and carry data.

Crypto Kitties was one of the first ERC-721 tokens and was so popular it clogged up Ethereum. Crypto collectibles are just the very tip of the iceberg when it comes to non-fungible tokens. Real estate info, auto registration, diplomas/certificates, IDs, etc. can all have their own unique information stored into a token.

What non-fungible tokens need now is a protocol for companies to easily build from. 0xcert wants to be that protocol.

0xcert is an open source, permissionless protocol for validating the existence, authenticity and ownership of digital assets on the blockchain, translating one-of-a-kind digital or real-world assets into non-fungible tokens.

According to the company:

“With 0xcert, you can build on top of the non-fungible token standard, employing a complete toolset, development framework, and a set of conventions for various use cases. This results in shorter development time, lower risk and cuts cost associated with developing blockchain solutions. A wide range of decentralized applications and business models can be supported, giving companies the power to fully utilize the potential of blockchain technology.”



The 0xcert ecosystem is made of four different parts:

  1.  0xcert Labs: Will work on the latest innovation in the space of non-fungibility, decentralization and blockchain tech.
  2. 0xcert Protocol Development: 0xcert protocol is an open-source project. The team plans to implement a full DAO for protocol governance, which would completely empower the developer community.
  3. 0xcert Protocol Users: A lot of the team’s energy and resources will go into ensuring adoption of oxcert technology.
  4. Non-Fungible Alliance: A collaboration hub for building real-life applications.


The 0xcert protocol provides a layer of conventions for creating non-fungible tokens from unique assets. These tokens are called Xcerts and are created through a custom minting process. Xcerts are a standardized and certified non-fungible token based on ERC-721 and 0xcert conventions that carries information about a particular unique asset. This mechanism is unique to the 0xcert protocol. The protocol allows for proof of existence, authenticity and ownership of these assets without third-party involvement.

The 0xcert protocol also makes use of a fungible ERC-20 utility token, called ZXC. Xcerts are all unique tokens that carry certain information, whereas ZXC tokens are uniform and are used for various utilities

DApps developed by Oxcert may use the ZXC token as the basic liquid asset for these dapps to operate on the protocol – similar to gas on the Ethereum blockchain. Some other use cases within dapps that may use ZXC include: bidding, granting access, rewards, loyalty programs, staking, etc.


The token distribution is as follows:

  • Crowdsale: 47%
  • Founder/team: 15%
  • Community pool: 12%
  • Reserves: 10%
  • Adviser/legal: 6%
  • Liquidity Pool: 5%
  • Pre ICO: 3%
  • Bounties: 2%

The allocation is provided below:

  • Marketing 15%
  • Development 50%
  • Legal 10%
  • Operation funds 10%
  • foundation fund 10%
  • Setting up the foundation 5%

Percentage of tokens going to contributors in all token sale stages: 50%

Lock-up for Founders: Locked for 6 months then 12.5% and 12.5% every three months.

Lock-up for Team: 20% released at ICO and 15% every three months after ICO.

Lock-up for Advisers: 20% at ICO, 40% in three months, 40% in six months

Lock-up for Reserves: 2 years


The team is well organized/structured so far. There are 20 team members, mostly from Ljubljana, Slovenia. They look very young for the most part.

The 0xcert team’s mission is to empower developers with tools and useful applications of non-fungible tokens. They will also provide a foundation for trustless, certified, non-fungible tokens on the blockchain.

CEO Jure Zih was Director of Marketing from 2013-2016 for Databox, an app that serves as a personal data assistant, helping business users pay attention to what matters. They have 35 employees listed on LinkedIn. After that, he spent six months as an analytics and growth consultant for Doctrina, a pharmacy-related tech business he helped scale to over 50,000 pharmacists.

CTO/Founder Kristijan Sedlak was the CTO at the same place Jure Zih worked, Doctrinca.  Kristijan has been CTO of five different companies since 2006.

COO Mitja Pirc is a professional startup adviser. Previously he was a manager at A.T. Kearney, a huge global management consulting firm in Chicago.

Luka Kacil is the Senior Blockchain Developer. He spent three years as COO for APPMonster.

Eight advisers have been listed so far. They look pretty strong; perhaps the most important is the lead author and developer of ERC-721, William Entriken.


ERC-721 non-fungible contracts have opened the door to all kinds of new innovations in crypto. 0xcert has a great idea for a protocol that extends this standard, making it easy to develop certified and standardized non-fungible tokens with a set of on-chain and off-chain rules, libraries and conventions for digital certificates on blockchain.

“0xcert is dealing with the application layer where developers need to act fast and agile. In order to ensure interoperability among applications in the future, Xcerts follow specific conventions. This will prevent incompatibility on a higher level, which might happen if every NFT issuer deploys their own version of an industry standard. Having this level of standardization built on top of a strong ERC-721 standard prevents high level fragmentation and safeguards long-term sustainability”


  • Kristijan Sedlak has been the CTO of at least five separate companies since 2006. This makes it seem like all he does is start-ups. Will 0xcert just be another company on his list? -1
  • When asked in Telegram, “How will 0xcert be able to scale on ethereum with all the slow transactions and high fees?”The reply was very standard: “the protocol is currently being built on Ethereum, but is blockchain agnostic.” This seems too convenient of an answer. ERC-721 tokens are a completely new idea, so it seems like making them blockchain agnostic will be really really hard to do. -2
  • The team seems pretty weak for such a challenging project. Nothing in their leaders resumes confirm they have what it takes to build this bleeding edge technology. -2
  • They lose half a point for this video. -0.5

Growth Potential

  • Possible use cases include identity, certificates, academic credentials, artwork ownership, deeds, land titles, collectibles, etc. +3
  • The smaller $10 million hard cap leaves so much room for growth. +4
  • They have an Ecosystem Growth Pool. Twelve percent of the entire token supply (community pool) and 10% of funds raised (ecosystem) will go towards the growth of the 0xvcert ecosystem.+2
  • If this protocol is successful, there will be endless dapps using it in the future. +3


Non-fungible tokens on the blockchain is such a revolutionary idea. Its just a matter of time before competition to lead this space heats up. So far it looks like WAX and 0xcert are the two front-runners.  6.5/10

Investment Details

Featured image courtesy of Shutterstock.

Joshua Larson is also known as the "Bullshit Man" for his ability to spot it a mile away. Avid ICO researcher and contributor. Former professional poker player/backer. Spent 10 years analyzing hand history, stats, and player data. Discovered blockchain in late 2016, and never looked back. He now uses his analysis skills to investigate ICOs full time. What a perfect match, because in today's crazy world of ICOs, information, passion, and diligence = dollar bills!