ICO Analysis: CloudMoolah

CloudMoolah was successfully launched in the USA in October 2017 with currently over 300 developers and more than 10 million gamers using the platform. CloudMoolah is designed to facilitate and manage payments seamlessly between game developers, gamers and payment merchants in a convenient and secure manner on a global scale.

The project offers unity developers the opportunity to collect in-app revenues from 100+ million gamers and 500,000 retail points of sales in Southeast Asia. The use of blockchain technology will ensure security and efficiency of gaming transactions while increasing cost savings for developers. CloudMoolah will allow game developers to collect in-app revenues from credit card users and noncredit-card users, which is extremely valuable considering the credit card penetration is less than 3% in Southeast Asia. CloudMoolah combines popular localized payment methods such as Telco Top-Up Cards, Prepaid Cards, Ebanking And The New Moo Token to capture this market.


The MOO token is an ERC20 token used on the Ethereum platform which will have a circulating supply of 300 million and a total supply of 500 million. When released, the MOO token will be available for purchase/trade on public exchanges. Also, MOO can be traded for CloudMoolah Points (CMP), the in-app virtual currency used for payments and transactions within the MOO store. The MOO store is a third party app store populated with Unity content enabling efficient and secure transactions between gamers and developers. Developers will have access to over 100 million gamers through the MOO store.

The public ICO begins March 1, 2018, and ends March 31, 2018. The MOO token price will be $0.30 and have a hard cap of $30 million. The link to join whitelist is here.

The token distribution is as follows:

  • 41% private/public sale
  • 22% founders/senior management
  • 17% suppliers
  • 10% company
  • 5% staff
  • 5% advisors


The CloudMoolah team has over 30 years experience in the video game industry in Asia with a stellar track record of publishing blockbuster game titles such as World of Warcraft, EA SportsTM FIFA Online 2, Starcraft 2 and Counter-Strike Online. Co-founder and COO Jonathon Sze successfully built EA SportsTM FIFA Online 2 fan base from zero to 25 Million in Southeast Asia. Co-founder and Chairman Roland Ong brought World of Warcraft to Asia and was the founder of IAHGames which won rights for top-rated games such as Starcraft 2, EA Sports FIFA Online 2, and Counter-Strike online. Co-founder and CFO/CIO Benjamin Cher has closed over $500 million worth of VC/PE deals in his career. The complete list of team members and advisors is listed in their whitepaper.

Partnerships include Unity Technologies (Asia’s largest and the world’s most popular game development engine), True Digital Plus, VTC Online, MOL, Softworld, Bluepay, IAH Games, UniPin and Sam & o Group.


While CloudMoolah intends to cater to millions of gamers and developers around the world, its primary focus will be on the Asian market, which has been generally under served by mainstream digital payment services. With an experienced and successful team, strategic partnerships  and proven business model, CloudMoolah appears to be on track to make significant headway in the Asia gaming market.

That being said, there are some implementation risks associated with the project. In particular, CloudMoolah is targeting a highly diverse Asian market that differs along multiple strata. This could be seen as one of the major challenges to successful implementation.


  • As with many ICO’s, the executive team has outside obligations and cannot focus 100% of their attention to the project. -2
  • The project’s main focus region is Southeast Asia, which consists of 11 countries with differing demographics, economics, and languages that can all become major obstacles to mass integration. -1.5

Growth Potential

  • A+ team with decades of experience and huge success within the gaming industry. +5
  • CloudMoolah is an established business that has already made crucial partnerships with both global and local markets. +3.5
  • $30 million market cap with a low 300 million circulating supply. +1.5


Working with gaming developers, CloudMoolah appears to be committed to achieving an excellent gaming experience for gamers worldwide. The team comes with great success in the gaming industry that, if applied to blockchain, can create huge cost savings for gamers and larger profits for developers. This leads us to the view that CloudMoolah may be poised for great things. Based upon merits observed, CloudMoolah receives a 6.5 out of 10 rating.

Investment Details

  • Symbol: MOO
  • Market Cap: $30M
  • Circulation Supply: 300 Million MOO, Total Supply: 500 Million MOO
  • Payments Accepted During Crowdsale: ETH
  • Crowdsale DateMarch 1, 2018 – March 31, 2018
  • Token Price: 1 MOO = 0.30 USD
  • Jurisdictions barred from participation: China, USA

For more information regarding CloudMoolah:

Website: cloudmoolah.io (team, advisors, whitepaper)
Whitelist: kyc.cloudmoolah.io
Facebook: facebook.com/cloudmoolah/
Telegram: t.me/cloudmoolah (20,549 members)
Reddit: reddit.com/r/CloudMoolah/
Twitter: twitter.com/cloud_moolah
Medium: medium.com/@cloudmoolah

Featured image courtesy of Shutterstock. 

Kent - Co-Founder of Burial insurance and Final Expense Life Insurance, where we help you find the best life insurance.