Blockchain Goes Mobile: The First Crypto MVNO Announces Loyalty Rewards Program
This week, Miracle Tele (blockchain based Mobile Virtual Network Operator / MVNO) announced the public launch of a loyalty rewards program which has been available to token-holders and investors since last October.
The rewards are distributed in the form of an exchangeable crypto token, compared to the non-fungible ‘points’ systems more commonly known (redeemable only for products created by the points distributor).
In this scenario, the customer is afforded full freedom with how they choose to spend their rewards. As far as this writer is aware, the scheme is the first of its type to be offered by any MVNO provider, although it wouldn’t be the first for an MNO.
Miracle Tele mobile virtual network claims over 15,000 Sim Card users who spend an average of 15 euros per month, according to the ‘one-pager‘ that you can view on their website. Despite this, the team is claimed to comprise of just over 15 members (which include CEO Andrew Burchik and Head of Development Roman Golod).
The ICO for the TELE token has been live since October 2018 and will continue through to the same month of this year, with total supply being pegged at 300,000,000 TELE. Future events of note on the company roadmap are the launch of a programme offering free usage of apps like WhatsApp and Telegram on the Miracle Tele network.
MNOs and MVNOs
‘Mobile network operators’ (or MNOs) is the term used to describe most of the best known mobile network service providers, such as T-Mobile and O2.
MNOs are wireless cellular providers which possess whole ownership of all the necessary operational components required for the sale of mobile telecom services.
‘Mobile virtual network operators’ (or MVNOs) are companies that enter into a service agreement with the aforementioned MNOs in order to rent their services at a business or wholesale rate.
These companies subsequently apply their own business ideologies, as well as market offerings (unique service packages and value-lines) ideally to contribute to bringing a greater level of competition and choice in the mobile telecom marketplace.
Blockchain in the Mobile Space
Miracle Tele isn’t the first blockchain based company operating in the mobile phones area, and it most likely won’t be the last!
Last year, popular blockchain trading-game ‘Crypto Kitties’ hit the news yet again for being integrated into all factory-setting HTC U12+ devices (the flagship smartphone for the company in 2018).
It wouldn’t be the first time HTC has flirted with crypto either, like when they controversially sold that ‘HTC Exodus 1‘ phone exclusively in exchange for cryptocurrency.
Additional examples of blockchain-based product developers or service providers within the mobile space include providers of token wallets and mobile-apps for exchange. In addition to SBI-backed mobile payments token ‘S Coin’.
Blockchain MVNOs Viable?
There is very little competition of note that is bridging the gap between blockchain and MVNOs, suggesting that the companies we do see will be representative of whether such partnerships will build or bust in the following year(s).
For those interested in learning more about MVNOs in the blockchain space as well as / enjoying my prose, I recommend that you check out an article I wrote here at Hacked.com about how an underrated star in crypto (Electroneum) recently partnered with such a company, growing its portfolio of real-world use cases for p2p financial transaction in line with its mission statement.
Another company in the space, however with less legitimate coverage is one by the name of ‘YOVO’.
Disclaimer: The author owns small quantities of Bitcoin and Ethereum. He holds investment positions in the coins, but does not engage in short-term or day-trading.
Featured image courtesy of Shutterstock.