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ICO Analysis: Momentum

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While digitalization brought us to an era where internet presence is as much as important as the physical presence itself, the marketing sector is continuously fighting to understand how to attract this new category of customers who won’t “bait” so easy.

A MobileBridge effort, called Momentum, is the result of the international marketing company behind the homonymous mobile app, trying to adapt to the blockchain era.

Momentum uses a reward system that is personalized for each customer using AI technology. For example, one of Momentum’s clients, Burger King, attracts old customers who haven’t visited for some time but expressed their hunger during previous visits. They do this by sending them messages with daily deals or bonuses if they visit the store within the day.

The company has already a well-established network of clients who use MobileBridge’s app to understand better their respective clients’ behavior and needs, as well as the ability to track their location, creating personalized offers that last for as long as the user is present within the area.

What’s really interesting about this innovative approach to marketing methodology is that Momentum will allow its users to create their own personalized token and reward systems tailored to the needs of the company and industrial sector.

Customers will be rewarded with the respective cryptocurrency or token issued and distributed by each company, for sharing their experiences with Momentum and/or the company’s services and products, for sharing a picture of their new bag with their friends on social media, or for referring other friends.

Momentum already has active partnerships with Pirelli, Bilka, Plus, BurgerKing, Galbani, Praxis, and Volkswagen to name a few, and has established customer databases over the last years with each of them.

Token

The MobileBridge Momentum Token (MMTM) is an ERC-20 Ethereum-based utility token with four main uses:

  • It is used to reward customers for their attention, business and data insights.
  • The Momentum token will also work as a gateway token since customers could exchange their sub-label tokens within the Momentum network for Momentum tokens and therefore for Ethereum or other cryptocurrencies.
  • Companies who use the MobileBridge Momentum Platform will have to pay for it in Momentum tokens.
  • The token can be exchanged between two parties as a normal P2P token would, giving the option to use it as an alternative cryptocurrency.

The total token supply is set to 1 billion MMTM, while half of these (500 million) used during the initial token sale. The soft cap is set to $2.5 million, the target at $25 million and the hard cap at $42 million. The token price per unit is set to start at 0.10 cents of a euro.

The backed-up 50% will be reserved for advisers and the MobileBridge team, the bounty program and a 33% to the MobileBridge strategic capital reserve.

Team

Kees De Vos (CEO), the former SVP Product Hybris, has 15 years of experience in global leadership, digital solutions and products for retail and digital commerce on a global scale. He has previously worked with Wal-Mart, Argos and Tesco.

Eyal Oster (President) is one of MobileBridge’s co-founders and he has more than 20 years of experience in leadership roles in both software and hardware companies and start-ups. An expert in mobile, digital marketing automation and customer loyalty.

Ariel Luedi (Chairman)is also a former member of Hybris, under the role of the CEO. He is one of Europe’s most successful technology leaders and investor in around 20 of the world’s most innovative technology start-ups, including MobileBridge.

The board of advisers includes Jonas Karlberg, Founder of Nordic Blockchain, and CEO at AmaZix, a leading community management firm that played a major role in the successful token sales of Bancor and other cryptocurrency projects.

Wouter Van Neerbos, former Global GM at Shell, has a 25 years of global commercial management experience built by Royal Dutch Shell, and he is also loyalty expert.

Verdict

The project seems to have a pretty balanced professional team with a focus towards community management and loyalty programs. Multi-year experience in international corporations allows them to support their role in this new industry.

While it is very hard to predict a modern digital customer’s behavior, it can be possible with good data analytics and a decent database filled with useful information, regarding a users needs, timing and retail preferences.

Reward programs have shown interesting growth in the banking sector and now international companies are on the clock with a revolutionary solution that benefits and attracts both the consumer and the company and vise versa.

Risk

From an investor’s perspective, the following facts are important to consider when weighing MobileBridge’s Momentum token:

  • MobileBridge is a very successful company when it comes to marketing solutions but their client portfolio is filled with traditional physical asset retail companies. The will need an extremely innovative plan to attract possible customers with the help of data mining in this new world of tech geeks that won’t fall in the commercial traps that worked for the 90s generation. -1
  • After recent news surrounding Facebook, people will hardly trust their personal information to third-party applications if there is nothing there that benefits them somehow. -0.5
  • 1 billion MMTM tokens is not a small number when you’re thinking about “sharing” and it might take tens of billions of dollars before we see MMTM’s price per unit rising over a couple dollars. -2.5
  • Unlike traditional ICO’s that have an analogy in ETH, Momentum has a fixed price of 0,10 cents of Euro per unit, making it a quite expensive investment at this specific period. -1.5

Growth Opportunity

  • Momentum is already being used by several multi-national industrial companies to establish a more personalized relationship with their clients. Millions of users are already connected to the platform and will soon be interfering with the MMTM token. +3
  • Loyalty experts with a track record in this sector can develop a reward system based on blockchain that rewards a company’s users for being active and engaging with the respective company. +2.5
  • An individual legal entity could now create personalized offers and bonuses for customers that are most likely to enter the store based on their current location, resulting in a maximized efficient marketing strategy. +2
  • Loyal customers who make points interacting with their favorite retail or online shops can redeem their points into MMTM and therefore into any other cryptocurrency through Ethereum (ETH). +2.5

Disposition

While data mining can be dangerous when used unethically, sophisticated AI systems could help generate transparent, clear and solid solutions based on each customer individually, serving him the best possible service and products according to his needs and digital footprints.

Momentum offers a lot of utilities and marketing expertise through their platform. It is therefore not the most convenient cryptocurrency if you’re focusing on payments or exchange markets since projects under Momentum’s wing are obliged to change through MMTM in order to end up as Ethereum or Bitcoin.

A score of 4.5 out of 10 is reserved for MobileBridge’s Momentum, based on present facts.

Investment Details

  • Type: Crowdsale
  • Symbol: MMTM
  • Platform: Ethereum
  • Price: 1 MMTM = 0.10 euro
  • Hard Cap: $42 million
  • Pre-Sale: Mar. 24, 2018
  • Public Sale: Apr. 26, 2018
  • Payments Accepted: ETH (KYC Required)

Disclaimer: The writer has no position in Momentum at the time of writing.

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO Analysis: CWEX

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Investing in fine wine is a very attractive proposition. However, if you don’t know what you’re doing, it’s risky business. When acquiring wine over the internet, collectors have to deal with high fees, counterfeit bottles, border taxation, regulations, and insurance. And then if their bottle arrives in one piece, they have to worry about storing it properly. CWEX is using the skills of the blockchain to help investors cut down, even eliminate, most of these costs.

“We provide fine wine vendors and cryptocurrency owners with the possibility to trade together for the first time in a live market environment on a truly global scale.”

Based on EOS, CWEX is creating a fine wine trading platform, and onboarding trusted partners and vendors. Every rare wine bottle offered for trading is provided with a unique certificate of authenticity issued on the blockchain. This certificate provides a buyer with an “unambiguous identification of his investment.”

Crypto holders that want to invest in wine, can trade it on CWEX platform without ever holding the bottle and worrying about insurance/storage. CWEX will store it for them in their Swiss-based facility. And all they need to trade with is their certificate.

The trading platform is managed by two separate entities; DotChain GmbH and Crypto Wine Exchange (CWEX).

DotChain GmbH (Switzerland) ensures the contractual validity of the fine wine products, trade accountability, and product authenticity.

Crypto Wine Exchange (Hong Kong) is the blockchain based marketplace.

Here’s how it works:

  1. Registered traders place a bid or offer on selected fine wine.
  2. Once offer is matched the trader is notified.
  3. CWEX, in partnership with DotChain GmbH, secures the asset, meets all the compliance requirements and insures your asset.
  4. A blockchain based ownership certificate is transferred to the buyer. it guarantees the bottle’s authenticity and the investment value.
  5. As the certificate owner, you have three options; 1) your ownership certification can be traded on the platform. 2) its held for the price appreciation. or 3) have your wine delivered to your house.

Token

CWEX is the native Crypto Wine Exchange token. It is built on EOS for unmatched TPS, scalability, no fees, multiple wallets, and intuitive smart contract programming.

The main benefit of CWEX token is that it reduces trading fees. The system gives discounts of deductible fees automatically on the condition of having enough CWEX in your account.

Distribution:

  • 62% Crowdsale
  • 12% Community growth
  • 14% Team
  • 3% Bounty
  • 5% Legal
  • 4% Future stakeholder

Allocation

  • 25% Global partner and vendor management
  • 25% CWEX platform development
  • 25% Market compliance management
  • 25% Expansion and operations

Team

From Switzerland, this impressive team has 5 founders.

Jacob Manuel Kallupurackal – Co-Founder/CEO. He has worked for Cisco since 2015 as a Global Training Program Manager.

Maxim Andersen – Co-Founder/Blockchain Expert. 5 years as a Beam Instrumentation Specialist for CERN. Over 2 years as Software Engineer at CISCO.

Thomas Tsang – Co-Founder/Project Manager. 3 years as Remote Participation Analyst for the United Nations Telecommunications Union.

Nadir Zemrani – Co-Founder/Finance Manager. Master of Business from Swiss Management School in 2017.

Stephen Gonah – Co-Founder/Compliance Expert. Spent 14 years in different Officer roles for UNHCR, the UN Refugee Agency.

David Guye – Partner Relations Manager. Huge wine expert.

Their current Advisory Board has 4 members. 3 of them look impressive with experience at JP Morgan, UN Food Program, HSBC, and Schroders.

Verdict

Despite being a risky and challenging investment, if it turns out fine wine, it can be quite profitable. According to wineinvestment.com, “the fine wine market has consistently delivered a positive absolute return over any 5-year return. More importantly, of the total 57 Five-Year periods that we covered (2008-2018), only 9 periods experienced negative returns.”

Risks

  • The token use case isn’t very exciting. It looks like most of its purpose is to save on trading fees. -1
  • The community is small. 300+ Twitter, 100 viewers of their ad video, 4,000 Telegram (bounty chasers). -1
  • 5 co-founders is a lot of chefs in the kitchen. -1

Growth Potential

  • As stated above, wine has consistently delivered positive returns to investors. When traders start making even better returns thanks to CWEX, and word gets out, it will ramp up the entire market. +3
  • On Crypto Wine Exchange, you can trade in CWEX/EOS/BTC/ETH/NEO/USDT. +2
  • The team is high grade. +3
  • There are a lot of wine collectors/investors out there. +2

Disposition

Cool concept. Great looking team. Very possible this project ages like a fine wine. 7/10

Investment Details

  • Symbol: CWEX
  • Platform: EOS
  • Total Supply: 89 million
  • Amount for Sale: 55 million (62%)
  • Price: $0.20
  • Presale: Dec 15 – Jan 9th (20% bonus)
  • Public Sale: Jan 10- March 31
  • Hardcap: $10 million
  • Softcap: $1 million
  • Website:  https://cwinex.io/
  • Telegramhttps://t.me/cwexio

All unsold tokens will be burned

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.2 stars on average, based on 26 rated postsJoshua Larson is also known as the "Bullshit Man" for his ability to spot it a mile away. Avid ICO researcher and contributor. Former professional poker player/backer. Spent 10 years analyzing hand history, stats, and player data. Discovered blockchain in late 2016, and never looked back. He now uses his analysis skills to investigate ICOs full time. What a perfect match, because in today's crazy world of ICOs, information, passion, and diligence = dollar bills!




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ICO

ICO Analysis: MOBU

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There’s a lot of buzz around security token offerings (STOs), and for good reason. There’s an $80 trillion securities market that has barely been touched by blockchain. Uncertainty and discrepancy in regulations have stifled the market up to this point. But it’s just a matter of time before the world is swimming in STOs.

This new project, MOBU, wants to provide a platform for launching compliant security tokens. This platform will “incorporate the ability to select experienced legal counsel across multiple jurisdictions within the platform, token issuers can be sure they can create compliant tokens customed to their local jurisdictions.”

From the whitepaper:

“MOBU is a decentralized blockchain based organized ICO platform for launching compliant security tokens. Real businesses such as property development companies, gold mines, retail companies and many more will be able to launch security tokens on the MOBU platform. MOBU connects approved entrepreneurs and investors by cutting out middlemen.”

Some core features of the platform:

  • MOB20 Protocol that defines a set of commands for security tokens to implement.
  • Supports Reg S, D, and A+ compliant security token offerings.
  • Vetted tender process for: legal providers, smart contract developers, escrow providers, KYC providers, etc.
  • A new standard called, Know Your Supplier (KYS), for complete due diligence compliance for all service providers using the platform.
  • A rating system for service providers which will create a free marketplace for investors.
  • A network of authorization centers for KYC/AML compliance.

This is only a taste of what MOBU plans to offer; check out the whitepaper here for more details.

Token

MOBU is a utility token and is the key to smart contracts and the ecosystem. Found on  pages 15-18 of the whitepaper is all the different purposes of the token, including MOBU Referrals, “where companies or individuals referring ICO issuers onto MOBU will be rewarded in MOBU tokens which will be equivalent of one year’s revenue generated on the platform by the percentage of fees generated from the marketplace.” Additionally, “This amount will be paid in MOBU and locked-up over a 3-year period also ensuring an increase in demand and scarcity of MOBU.”

There is also what’s called a “lockup” utility: All the ICO service providers on the MOBU will stake a certain amount of MOBU tokens to receive the right to operate in the ecosystem. These tokens will be locked up for the full duration while the service provider remains and utilizes the MOBU ecosystem.

Distribution:

Team

Mostly from South Africa, 12 members of the management team are listed. As a whole, they seem good, but not great. Here are a few that stood out.

Juan Engelbrecht – Founder/CEO. Also founded Zaber (a large South Africa crypto farm) in 2015. He spent 2 years as Director at Khalifa Capital. Has been Director at Evolve Fund Managers since 2013.

Paul Pelser – CFO.  He spent 17 years as an accountant for PSP Pelsar Accountants. He has been the owner of Pregal Mining for the last seven years,

Paresh Masani – Blockchain/security engineer. He spent three years as Mobile Platform Exec Director at Goldman Sachs, London. Senior Director at Thomson Reuters and ETX Capital.

A total of 12 Advisors, and two are from Realstart.com, a custom software development company. At least six of them are ICO experts and three are blockchain enthusiasts.

Verdict

This is an extremely attractive project andnd it looks like the hype/demand for this token is there. They already raised $3 million in the pre-sale, and are asking for just $6.5 mill more in the public sale.

Being a front-runner in the cryptocurrency space has proven to be a beautiful thing. When we asked CEO Juan Engelbrecht, who is your nos 1 and 2 competitors, he named Securitize and Polymath. Polymath has a $75 million market cap.

Risks

  • Pretty much crickets in their GitHub. Twelve followers. -1
  • No MVP out yet. They provide this video of what the MVP will look like, though. -1
  •  Non-accredited investors from the US are banned from using the platform. This is the opposite of a risk but gets a minus nonetheless. -1 
  • Their Blockchain Engineer, Paresh Masani (Goldman Sachs and Barclays) is a stud. But the rest of the team and advisors seem pretty average. -1
  • At this point in time, no major exchange is going to list the security tokens birthed from MOBU. When asked about this in Telegram their CEO said, “LA token has a security token exchange division. Also, MOBU is securing equity stake in an operational stock exchange. GBAX and Tzero will also have security token exchanges available soon.” -0.8

Growth Potential

  • They already have a Chrome and Gold mining business signed up to tokenize through MOBU. +2
  • The $9 million hard cap leaves all kinds of room for gains.+3
  • 120 million tokens is all there will ever be; 100% of them will be sold in the ICO. +1
  • MOBU will develop a First Forex Percentage Allocation Money Management Account and will retain 20% of the authorized tokens to put back into the development of the MOBU Platform.+2
  • From the company: “MOBU token will be available on most exchanges such as Bancor but have already been approved by COINEXCHANGE, CRYPTOPIA, IDEX, GET BTC, HitBTC, LIVECOIN and YoBit.net.”+2
  • Although most of these reviewers have lost credibility over the last year, their strong scores prove the hype train around this project is real. +2

Disposition

We usually don’t cover ICOs post-pre-sale, but this one is an exception because it’s still an attractive deal. The pre-sale bonus was 25%, and if you are fortunate enough to get into this crowdsale the bonus will be 20-25% depending on how early you get in. After that, the sky is the limit for MOBU.  7.2/10

Investment Details

Featured image courtesy of Shutterstock

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.2 stars on average, based on 26 rated postsJoshua Larson is also known as the "Bullshit Man" for his ability to spot it a mile away. Avid ICO researcher and contributor. Former professional poker player/backer. Spent 10 years analyzing hand history, stats, and player data. Discovered blockchain in late 2016, and never looked back. He now uses his analysis skills to investigate ICOs full time. What a perfect match, because in today's crazy world of ICOs, information, passion, and diligence = dollar bills!




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ICO

ICO Analysis: MFChain

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MFChain is in essence an entire digital economy with a vision towards creating an infrastructure within the blockchain community which is supportive of all cryptocurrencies. This ecosystem will enable seamless transactions and development to take place and facilitate an entire support network to grow around the future of the MFMainnet.

Beginning with a payments processing and rewards solution, the project will quickly expand with the launch of a variety of cross-chain features including a multi-currency ICO platform, and multi-language smart contract programming within the all encompassing ecosystem. This is ultimately focused on bringing the entire blockchain community of developers, merchants and consumers together in one central and flexible hub.

Empowering Rewards System

One of the major features of the platform which will be implemented initially is the unique rewards system. This will incentivize not only consumers, but also merchants with rebates of up to 1% available for both parties as well as the freedom and flexibility to accept multiple crypto currencies securely. All of which can be done through any Android or iOS powered mobile device which merchants can use as a POS system.

This will be the first of many innovative features to be launched within the ecosystem which will later incorporate attractive benefits for developers, ICO teams, and entrepreneurs alike.

Token

The native token of the platform will be the MFX token. This is an ERC223 token and will be the main token on the platform although the entire principle of the ecosystem is to allow freedom and acceptance of multiple currencies. MFX will be the token which is rebated to both merchants and consumers in the rewards program. This will essentially increase the flow of the token throughout all of the platform processes over time.

There will be a total maximum supply of 521,000,000 MFX tokens with an initial circulating supply of 306,000,000. 57% of the total tokens will be made available during the ICO period. The rest of the tokens will be allocated as follows:

  • Merchant Incentive Program: 15%
  • Developers & Advisors : 8%
  • Airdrops: 1%

A final 19% of tokens will be locked for future developments. These will be released in two blocks at times to be confirmed during Q2 of 2019 and 2020 respectively.

Developer and Advisor tokens will be subject to vesting and periodically released for a period of 12 months following the ICO.

The ERC233 MFX tokens will be converted to MFF tokens upon the mainnet release which is currently scheduled to occur in Q3 of 2019.

Team

Craig Neil (CEO)

He describes himself as a serial entrepreneur and has indeed headed up a variety of projects both in the blockchain sector, and also in finance and advertising. Neil also possesses an extensive engineering background having spent almost 5 years as a full stack engineer at Lenders Direct Capital prior to focusing on his own business endeavors.

Jayson Rellis (President)

Rellis is an ICO investor and strategist with a number of significant roles in other projects, such as his partner position at Komorebi Alliance. Prior to his passion for the blockchain, he headed up regional operations at Verizon Wireless where he was employed for more than a decade. He is also a contributing writer for HackerNoon.

Brian Rankin (VP of Banking Integration)

He has interests as an advisor or director for a number of other projects including SigFig, although his most captivating experience noted within the blockchain sector comes from his time as VP for client services at Ripple where he oversaw a number of banking related developments.

Advisors

The project have a total of five advisors currently on board. These members are covering a number of areas including marketing, PR, and technical matters. Among these is prolific project advisor Bogdan Fiedur, a blockchain expert whose skills are widely employed and who features on the ICOBench list of experts.

Partners

Partnerships are a vital aspect within the MFChain project, given the amount of integration with payment processors and networks which is required. The latest partnership which they have struck is with Zagg Protocol. This is in addition to existing partnerships with:

  • ShapeShift
  • Komorebi Alliance
  • DDEX
  • Chosen Payments
  • Loopring
  • Identity Mind
  • EduHash

These key partnerships ensure a progressive path for the project with more to be developed as the project continues to progress.

Verdict

Below is a breakdown of the risks and growth potential of MFChain.

Risks

  • The strong competition both within and outside the blockchain which exists in a variety of the markets MFChain is targeting is concerning. These include the likes of Dash, UTrust, and Stack. (-0.5)
  • The broad focus of the project into a number of markets may cause them to lose focus and also leaves them vulnerable as a new project in a variety of areas. (-0.5)
  • MFChain’s core team, whilst having diverse experiences, have nothing which stands out as highly suited to running this type of proposed multi-million dollar platform, with the exception of their VPs experience at Ripple. (-1)
  • Full release of the core teams vested tokens will be completed by Q2 of 2019 according to the whitepaper, with full mainnet launch not scheduled until Q3 of 2019. (-2)

Growth Potential

  • The global payments market alone is heading towards a $1 trillion value. This represents a huge market with almost unlimited potential for growth. (+2)
  • Moving toward a blockchain based and cashless society, we would expect to see a big migration toward blockchain based ecosystems such as MFChain. (+2)
  • The broad focus of the project is also positive in the sense of flexibility and scalability. Two very important factors among blockchain based projects. (+2)
  • The project have maintained a strong and steady following throughout all media channels. This is indicative of the potential and positive sentiment which the community feels toward MFChain. (+3)

Disposition

MFChain has harnessed the fundamental principles of blockchain to provide an ecosystem which is both rewarding and flexible throughout. As the community strives to find ways to promote everyday use of cryptocurrencies, the introduction of a system which can perform all of its functions in a cross-platform manner, is an exciting prospect.

Although the project team still have a lot of major steps to complete in order to bring MFChain to market, premium among these being to establish more key partnerships, the market is large enough and increasing constantly in size for them to position themselves strongly within if they can continue the current momentum.

MFChain receives a 5/10.

Investment Details

  • Type: ERC233
  • Symbol: MFX
  • Platform: Ethereum prior to Mainnet (2019 Q3)
  • Crowdsale: October 15th – December 15
  • Minimum Investment: 0.1ETH
  • Price: 1ETH = 8,500 MFX
  • Hard Cap: 33,000ETH or $17,000,000 equivalent
  • Payments Accepted: ETH
  • Restricted from Participating: USA

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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