ICO Analysis: DataBroker DAO
Currently, companies use sensor data to monitor and optimize operations. The result is a single purpose data landscape. The DataBroker DAO platform will make this data easily accessible to cities, organizations and entrepreneurs at an affordable price.
DataBroker DAO is the first marketplace created to buy and sell sensor data. As a decentralized marketplace for Internet of Things (IoT) sensor data using blockchain technology, Databroker DAO enables sensor owners to turn generated data into revenue streams and create new opportunities for various industries. The platform will interact with multi-sig contracts and Ethereum addresses for its core functionalities. The core component of the platform is the registry of sensors and data streams/files offered on the platform. In the DataStreamRegistry all data will be stored providing sources that stream sensor data. Streaming data can be live data coming from an IoT sensor which will be sold per time span. The registry will hold files of data that can be bought.
Sensor owners, data processors, data buyers and gateway operators are the stakeholders in the DataBroker DAO. Sensor owners will sell data from their sensors on the platform and will earn 80% of the amounts received while paying a small recurring fee for placing the sensor on the platform. Data processors will purchase data with the intent of enriching the data and reselling it or handling it for their clients. Data buyers will purchase data on the platform.
Data buyers and data processors get data as a service so will no longer need to make investments in hardware to get the resources they require. They will also have access to data that would otherwise be trapped in the data silos of sensor owners. Gateway operators will allow the data to flow to the DAO. There are billions of devices deployed globally emitting data which flows across a wireless sensor network (WSN) operated by telecommunications companies within each country. The gateway operators will expose the gateway in which they operate to enable sensor owners to sell their data on the platform. While 80% of the revenue goes to the sensor owners, gateway operators receive 10% and the remaining 10% flows to the DAO to cover operating costs.
DTX is a utility token (ERC-20) to be used as credits to buy/sell sensor data within the Databroker DAO platform. The pre-sale begins March 19, 2018 and includes a 50% bonus with a minimum purchase of 10 ETH. The public sale will run March 26, 2018 – April 23, 2018 (10% bonus on the first day). The price will be 1 ETH for 4,000 DTX with a hard cap of 108,000,000 DTX. The total supply is set at 225,000,000 DTX. Tokens are scheduled to be listed first on the Chankura exchange April 30, 2018.
- Public Sale: 48%
- Lock-up: 30%
- Platform: 10%
- Early Supporters: 6.5%
- Team: 5%
- Bounty: 0.5%
To register for the pre-sale, visit: databrokerdao.com
The team is currently listed as 12 members strong with 4 advisors to support the project. The two co-founders are Matthew Van Niekerk (CEO of DataBroker DAO & SettleMint, VP European Partnerships for t0.com) and Roderik van der Veer (CTO of DataBroker DAO & Settlemint, previously founded Blockchain Vlaanderen and was Technology Director for Kunstmaan). Their most prominent advisor is Patrick Byrne, CEO of Overstock.com. The partnerships listed are Settlemint, AmaZix, Sigfox and Enterprise Ethereum Alliance.
To build the best possible platform, the team created the DataBroker DAO Alliance, which includes sellers/buyers of IoT sensor data in the information technology market, resulting in the platform partnered with the following: YUKTIX, SENTHUS, DESIDEDATUM, IQUADRAT, SKYLARK and TECHNILOG.
DataBroker DAO also joined the general assembly of AIOTI, an initiative by the European Commission, which aims to strengthen the dialogue and interaction among IoT players in Europe and to contribute to the creation of a dynamic European IoT ecosystem.
The market size for IoT sensors grew from a 600 billion euro in 2015 to 900 billion in 2017. The market is projected to reach 1.3 trillion in 2020 and extend to 1.6 trillion by 2024. Databroker DAO’s ambitious goal is to basically become the eBay for IoT sensor data. This will allow companies/individuals to monetize data, recoup sensor costs and gain access to thousands of sensors previously unattainable. This seems to be a daunting task with the current team they have, although they are hiring according to their website.
- The team mainly comes from the same company, SettleMint, and currently doesn’t possess an all-star member in the cryptocurrency space -1.5
- The Main Net release is scheduled for ICO sale completion Q2 2018 -1.25
- According to the official website, “One of the larger challenges for DataBroker DAO will be scaling the team fast enough to cope with market demands.” We definitely see this as an issue when we look at the current team’s composition. -1
- DataBroker DAO has a fully functioning beta platform (working prototype) +3.5
- The project is targeting a multi-billion dollar market that includes industries such as Smart Cities, Agriculture, Academia and Environmental Studies. In other words, there is huge growth potential. +2
- The presence of multiple established partnerships along with creating the DataBroker DAO Alliance is a strong value proposition for the project +4
DataBroker DAO seeks to monetize IoT sensor data and making previously unavailable data available to consumers. If the main net is launched Q2 2018 and the token is released and listed on exchanges April 30, 2018, as scheduled, there are still sure to be trials along the way to successful implementation, not to mention competition that will arise. However, the 5% token allocation for the team is to be vested over three years in stages which translates to dedication to the long-term success of the project. DataBroker DAO receives a 5.75 out of 10 rating.
- Token Type: Utility
- Platform: Ethereum
- Symbol: DTX
- Price: 1 ETH = 4,000 DTX
- Presale: March 19, 2018 (10 ETH minimum, 50% bonus)
- Public Sale: March 26, 2018 – April 23, 2018
- Hard Cap: 108,000,000 DTX (currently equates to less than $24 million)
- Payments Accepted: ETH
- Total Supply: 225,000,000 DTX
- Jurisdictions Barred from Participating: None mentioned
For more information regarding DataBroker DAO:
Telegram: t.me/databrokerdao (2,051 members)
Featured image courtesy of Shutterstock.