ICO Analysis: CanYa

CanYa is offering a platform for the exchange of peer-to-peer services.

Users can load their CanYa wallets with the ERC20 CanYaCoin token, in addition to several support fiat currencies.

Users will be able to instantly pay for services on a global and local level. The platform supports peer-to-peer services and relies on users to self-curate and verify new types of services and providers.

Providers can earn CanYaCoins for their services, and can spend these coins within the app, or convert and send them to their Bitcoin or Ethereum wallet using CanYa’s network of zero-fee exchanges. Once users are verified, they can withdraw immediately to a fiat bank account without having to pay fees or transaction limits.

The CanYa platform also claims to help the best providers rise to the top and get more exposure and work.

**It’s important to note that the CanYa ICO cannot accept participation from US citizens unless you qualify as “accredited investors.”

The Team

CanYa was founded in 2015 with the goal of created a true peer-to-peer platform with no intermediary, based on meritocracy, and a seamless interface connecting the digital world with the real one.

The whitepaper claims the project moved from concept in 2015 to development in 2016 and then a successful soft-launch in 2017 in a small Australian market.

There are currently 3,400 provider listings with roughly 7,600 user engaging on the platform, with monthly growth in double digits.

Based in Australia, the founding team includes Rowan Willson, Christopher McLoughlin, JP Thor, Jet Yap, and a handful of other promising team members and advisors. Their work thus far is promising, although I do naturally have my hesitations about tackling a project of this scope and creating significant traction out of Australia.

Tokens and Distribution

CanYa is aiming to raise 29,333 ETH by offering 34,000,000 CanYaCoins for public sale.

These funds are being used to integrate the cryptocurrency payment layer, provide liquidity for the hedged escrow contract, expand features and “undertake an aggressive global launch with marketing, translations and infrastructure.”

There will be around 100,000,000 tokens in circulation, with a hard cap of 60,000,000 CanYaCoins for sale. A total of 26,000,000 CanYaCoins are going to be sold privately to “strategic investors who bring long-term value to the project”. These private investors incur vesting schedules from three months to 12 months. A total of 34,000,000 CanYaCoins will be sold during the public sale that started in November.

The token offering will only accept ECH.


  • Onboarding new crypto-enabled merchants poses a substantial bottleneck. Freelancers and workers-for-hire flock to where the money is, and if CanYa has any shortage of jobs available, they will stick to traditional methods. Onboarding new crypto-enabled merchants will require substantial marketing work and is hindered by the learning curve that comes with acquiring and spending cryptocurrencies. -2
  • Competitors in the digital service industry could pose a substantial threat to user acquisition. While CanYa poses a huge benefit of much lower transaction fees, platforms such as UpWork and Fiverr have already dumped a ton of resources and money to grow, and it might be difficult to catch up without an extensive marketing plan. -3

Growth Potential

  • Peer-to-peer networks at scale have always been burdened with some sort of third-party making a commission off the transaction, and this is a very applicable use of smart contracts to replace those intermediaries. The intermediary commissions (from the platforms to the payment services) add up to the tune of billions globally. +3
  • CanYa resonates with its ideal user base. This project also happens to target the same userbase that is perhaps the most crypto-savvy segment of the world: Internet entrepreneurs. This seems like an easy target to launch an active user-base. +2
  • The value add the CanYa platform offers over other services such as UpWork is pretty attractive. UpWork, for example, charges freelancers 20% of their total contract price up to $500 and then 10% up to $10,000. A freelancer seeing the option to work on a similar platform and essentially make 20% more money is an easy sell. +3
  • The platform is incredibly detailed and well-thought out in the whitepaper. This is one of the few ICO products I can actually see myself using on a daily basis, provided the CanYa team is able to attract a significant amount of users on both ends. +2
  • The CanYa team shows a willingness to stick with the project long-term, and even champions the cause with a “CanYa HODL club” by rewarding holders of more than 5000 CAN tokens at the ICO with perks of being in the HODL club. +2


As someone that has done freelance work and hired multiple freelancers for various projects, I can appreciate a project like CanYa. I also think it’s cool how the CanYa platform also works for real-life services.

We arrive at a score of 7 out of 10 for the CanYa ICO.

Overall, the whitepaper and marketing materials for CanYa are very thorough and easy to go through, showing a much appreciated effort by the CanYa team to make their ICO easier to understand and palatable for average investors.

Investment Details

You can find more details about the CanYa ICO here.

**It’s important to note that the CanYa ICO cannot accept participation from US citizens unless you qualify as “accredited investors.”

You can find the ICO whitepaper here. The sale opened Nov. 26, 2017 and will run through Dec. 26. 

Featured image courtesy of Shutterstock. 

Alex Moskov is a writer and entrepreneur with a passion for building and creating awesome things. Alex has experience in music tech startups, digital marketing, and cryptocurrency investing.