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ICO Analysis: Bloom

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Credit scoring serves an integral function in the lending process. Yet, in 2015, U.S. Congress declared credit scoring to be a monopoly controlled by one organization: FICO. The data analytics company is responsible for scoring more than 90% of top U.S. lenders, leaving some 26 million Americans unable to obtain credit.

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A similar monopoly exists globally. More than one-third (38%) of the world’s population does not have a bank account, and 3 billion people are unable to qualify for a credit card. Although creditors would love to serve this untapped market, traditional credit bureaus cannot score prospective borrowers unless they’ve already taken on debt.

Against this backdrop, Bloom has emerged as a global, decentralized credit protocol that addresses existing limitations in lending by applying blockchain technology to credit scoring and risk assessment.

Bloom is a protocol for assessing credit risk through federated attestation-based identity verification and the creation of a network of peer-to-peer and organizational creditworthiness vouching (“credit staking”). – Bloom Whitepaper (2017).

Through the Bloom protocol, lenders will be able to issue complaint loans on the blockchain at affordable rates. In doing so, the Bloom protocol seeks to address five overlapping issues:

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  1. Cross-border credit scoring: Credit histories in one jurisdiction do not apply to other jurisdictions, forcing borrowers to re-establish their credit score when they relocate.
  2. Backward-looking credit assessment: Borrowers with no credit history are at a significant disadvantage when it comes to obtaining a loan or credit card.
  3. Lenders are limited in terms of global reach: Lenders are usually unable to serve borrowers in underdeveloped markets because they lack identity and scoring information to base their decisions.
  4. Risk of identity theft: When applying for a loan, borrowers must bear all their personal information, giving potential hackers more information to commit fraud.
  5. Lack of competition: The credit scoring industry is heavily concentrated, resulting in an uncompetitive market.

The Bloom protocol is based on three components. Together, the seek to overcome the five challenges posed above.

  1. BloomID: Identity attestation allows borrowers to obtain a global secure identity, making it easier for creditors to assess them.
  2. BloomIQ: A credit registry that tracks current and historical debt obligations tied to a borrower’s BloomID.
  3. Bloom Score: The credit score measuring consumers’ creditworthiness.

While certainly making a strong case for a decentralized credit scoring platform, Bloom doesn’t specifically address how the system will solve the five problems highlighted above. Instead, it seems to show that BloomID, BloomIQ and Bloom Score will address the problems by creating a globally portable credit profile that will: (1) apply across borders; (2) enable a backward-looking credit assessment regardless of jurisdiction; (3) safeguard consumer information through a secure system as well as globally-recognized identity attestation; and (4) create a global market place for creditors to access borrowers who have fallen outside the purview of traditional finance.

Although the author’s conjecture may be sound, the whitepaper does not provide specific details on how this system will work, let alone explain the regulatory challenges standing in the way of this vision. This is discussed in greater detail in the Verdict section.

The company has laid out how this protocol will improve on the current system of credit evaluation:

The Bloom protocol improves the current credit ecosystem by creating a globally portable and inclusive credit profile, reducing the need for traditional banking infrastructure and opaque, proprietary credit scores. This means both traditional fiat lenders and digital asset lenders will be able to also securely serve the 3 billion people who currently cannot obtain a bank account or credit score.

Bloom Token

The Bloom token (BLT) is powered by the Ethereum blockchain, and will serve both as a currency and governance mechanism on the network. In other words, BLT will allow organizations to evaluate user identity and credit worthiness. The companies using the Bloom network will pay for identity verification and risk assessment using BLT.

As such, the BLT token can be used in three ways:

  1. Scoring Proposals: The BLT token essentially serves as the governance mechanism for the network. Through token-based voting, bad actors are held to account.
  2. Security: BLT allows the Bloom network to implement fees for invitations. By imposing small costs on each transactions, attacks are not economically viable.
  3. Payment: The token serves as the primary currency on the Bloom network.

The Team

The Bloom team consists of four core members: Jesse Leimgruber, Ryan Faber, Alain Meier and John Backus. The founding team members have backgrounds in computer science, digital marketing and blockchain. John Backus’ resume strikes our attention given his role as research scientist at the Stanford Bitcoin Group.

In addition to the founding team, Bloom has three advisers on board, including Meg Nakumura, CEO of Shift Payments. Joseph Urgo has also been recruited from District0x, an Ethereum dApp. David Raphael of Infinity Media also brings with him experience in conversion rate optimism. Overall, the brains behind Bloom appear to be well qualified and highly focused.

Verdict

Very few ICOs are as highly regarded as Bloom. This massive undertaking has the potential to become a highly lucrative enterprise. Bloom’s expansion into credit card services is also commendable. To speed up adoption, the company will launch the BloomCard, a blockchain credit card intended to serve as the model for all future credit providers.

On the flip side, significant challenges remain. Unless they are addressed, the company may struggle winning over institutional adoption. Providing a clearer implementation timetable is also needed to win over investors. The author believes that an updated whitepaper is warranted as Bloom moves forward with its raise.

Risks

  • The credit scoring industry is mired in regulations that become even more complex when the moment we cross borders. Bloom has not outlined how it intends to navigate these issues. -3
  • Although the team has outlined a roadmap for implementation, no dates are provided. How fast will they be able to scale? Is the existing team sufficient in reshaping the global credit scoring industry (i.e., overtaking FICO)? -2
  • There’s probably a good reason why many people struggle to get credit. Is Bloom’s business model inherently risky? And will creditors be willing to take a gamble on borrowers with bad or no credit? -2

Growth Potential

  • Bloom is presented with an undeniably lucrative opportunity to link creditors with unbanked populations. More than one-third of the world’s population does not have a bank account and many more do not have access to credit. +4
  • The credit industry has been under the microscope following Equifax’s massive data breach, which exposed the private information of 143 million users. The combination of BloomID and security for invitations makes Bloom a much more secure platform. +4
  • Unlike other ICOs, Bloom’s multi-purpose token adds real value to the business. +2
  • The Bloom platform is likely to benefit from positive publicity tied to its admirable business objective of expanding credit options to all. +2

Disposition

Factoring all the above, we give Bloom a generous score of 5 out of 10. It should be noted that the ICO launch date has yet to be announced, which means our rating may be revised once details of the pre-sale surface.

Bloom is a highly ambitious project that, if realized, will benefit society in many ways. But there are glaring concerns related to regulation, credit risk and implementation that still need to be addressed. Combined, these factors could adversely impact institutional adoption.

The Bloom protocol will be developed in six major phases, culminating in the democratized autonomous credit infrastructure. The pace and timing of that roll out has yet to be determined, a clear sign that Bloom is still in its early concept stage.

Another review of Bloom is likely warranted once the company provides more explanation regarding its technical features, and how it plans to tackle the five problems discussed in its whitepaper.

Investment Details

No ICO pre-sale information has been provided yet. Users are encouraged to follow Bloom’s website or subscribe to their newsletter for the latest information.

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1 Comment

1 Comment

  1. jagrmeister

    October 17, 2017 at 3:26 am

    I work in alternative credit; the issues relating to credit scoring are significant, to be sure. If you look at the peer-to-peer lending space, or alternative lenders, there is use of a range of new technology to address these shortcomings, including addressing the unbanked problem. I am interested in Bloom for these reasons. But from your review, I have no idea what they’re doing uniquely to address these issues; I realize they’re “putting it on the blockchain” but that doesn’t even address the issues identified in the review. You list:

    1. Cross-border credit scoring
    2. Backward-looking credit assessment
    3. Lenders are limited in terms of global reach
    4. Risk of identity theft
    5. Lack of competition

    Interestingly the article starts off talking about the problems of the unbanked but none of these 5 issues have to do with the core problem of today’s credit system that omits them.

    The write-up doesn’t address any of the five areas enumerated, or show why Bloom would solve them. For #1- cross-border credit, this is one of the most problematic issues. The reason cross-border credit isn’t done is because the laws range widely in terms of what data you can collect to construct the score. How does putting the credit score on the blockchain change that? Backward-looking credit assessment? It depends what you mean by this; the scores are meant to be predictive. Which is why recent events matter more; a failure to pay 10 years ago may not show up on your current score. Further, to the degree, you can reassess the core data in a way to be more ‘future-oriented’ it’s unclear what blockchain has to do with it.

    For # 3 “Lenders are limited in terms of global reach”, see my response to #1. There’s a reason they’re limited and it was to do with limitations on collecting and applying data to scoring across borders. Beyond scoring, if lenders want to lend across borders, they then have to worry about differences in law as far as collections. So even if there’s a cross-border score, they may not be able to practically use it.

    #4 really isn’t an issue. Prospective borrowers don’t shy away from loan apps because of concern of identify theft.

    #5- possibly. Transunion, Experian, and Equifax are responsible for collecting their own data regarding the borrower’s history; they simply use FICO to do the mathematical scoring. Whether one needs someone else to do with FICO does already remains to be seen. Again, if one does, it’s unclear why a blockchain solution is needed.

    The way this article reads is “There’s a problem of the unbanked…now here are 5 problems Bloom identified which have little to do with the unbanked….and we have no explanation for what Bloom is actually doing to even address these five issues”

    Hacked has been on a tear in terms of covering a volume of ICOs. But perhaps this is quantity over depth analysis. I don’t want to read an incomplete summary of the whitepaper- in that it contains some of the bullet points, but none of the explanation. If the whitepaper also didn’t have explanation- then the review should point that out. The alternative lending world is full of companies optimistic they could reinvent credit scoring and ended up in ‘no mans land’ and never found a market.

    What I’d have preferred to see is examination of whether Bloom’s proposed solution actually addresses any of its stated objectives; why should we believe they can solve the problems they claim to tackle.

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ICO Analysis: Sharpe Capital

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Sharpe Capital is primarily an investment company whose core product is creating multiple approaches to understanding the market dynamics of both equities and blockchain assets. The multiple approaches to understanding market dynamics include sentiment analysis, quantitative trading, machine learning, AI and linguistic analysis.

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Analysts at existing hedge funds/investment funds rely on quantitative and fundamental trading models where the value of an asset is tied to its micro and macroeconomic performance. Analysts hope that the trading value of the asset will converge on its “intrinsic value” over time and earn them returns on undervalued assets. Intrinsic value is the value that the analysts calculate based on various economic indicators. Readers familiar with investment analysis will understand these concepts with ease.

However, generating returns based on the calculated search of intrinsic values of undervalued assets is not so easy. Investor sentiment plays a huge role in asset valuation resulting in asset prices consistently diverging from their intrinsic values. For example, Tesla has higher market capitalization than Ford, but does it deserve that high a valuation? In my opinion, no! But investor sentiment is very positive towards Tesla, resulting in its higher market cap.

So, how do you gauge investor sentiment? This is where Sharpe Capital comes in.

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From the perspective of a user who visits Sharpe Capital for the first time, the platform pays Ether for his views on a particular asset. The user is given recent updates about the assets and his opinion is asked. A user’s opinion carries weight based on his previous responses (a reputation system) and the amount of SHP token holding. The payouts on correct opinion will be given accordingly. Opinions of hundreds of thousands of users are evaluated to gauge the overall sentiment about the asset.

Sharpe Capital’s investment analysis methodology is not just sentiment analysis, but also takes into consideration a host of factors like fundamental analysis (macro, micro indicators), linguistic analysis (sentiments, emotions, contextual framing from blogs, twitter feeds, etc.), and machine learning (continuous learning from past experiences).

Sharpe Capital will feed this information into its proprietary investment fund, whose returns will be distributed among all token holders.

The data generated from sentiment analysis and the linguistic analysis will be sold to buyers like investment funds and researchers.

Sharpe Capital is also creating internal auditing tools and enterprise-grade blockchain solutions for hedge funds and corporate clients for transparency and accountability.

Token

The SHP token will serve several functions on Sharpe Capital’s platform. The SHP tokens will give access to the users to earn rewards in ether by voting on bullish versus bearish sentiment of an asset on the Sharpe Capital sentiment platform.

Hedge funds and institutional investors will be able to access information within Sharpe Capital’s Quantitative Trading Model through SHP fees. SHP tokens will help holders participate in governance for Sharpe Capital.

Looking ahead, as regulatory clarity emerges, Sharpe Capital will issue SCDs (Sharpe Crypto Derivatives), a cryptocurrency token that will be tied to the firm’s proprietary investment fund. Holders of SCDs will be entitled to receive dividends from the proprietary fund.

SCDs will have bi-annual Ethereum payouts and will be distributed 1:1 with SHP at a later date.

The ICO began on 13th November and will last until 5th February 2018. The minimum contribution will be $100. The SHP token is valued at 2000 SHPs for 1 ETH. For each 2,000 SHP issued, an additional 2,000 SHP will be held in reserve for future fundraising and an additional 1,000 will be distributed to Sharpe Capital founders and community members for coming platform development for a total distribution of 5,000 SHP for 1 ETH. There is a hard cap of $20 mn for the raise.

40% of the funds raised will be used for the investment fund, while 20% for development and operations.

The bonus structure begins only after $1,500 contributions. You can check out the details here.

Team

According to the company, “The Sharpe Capital team is comprised of a diverse group of experts across the fields of quantitative modeling, financial engineering, linguistic analysis, international law & regulatory requirements.”

There are five members of the core team. Chief Investment Officer James Butler has a Ph.D. in complex system modeling and is responsible for overseeing the development of the Sharpe Capital Investment Platform. This platform was conceived by Butler in collaboration with CEO Lewis M. Barber.

The development of novel approaches to linguistic analysis is supported by leading linguist and anthropologist Mieke Vandenbroucke Ph.D., a Fulbright Scholar and Visiting Researcher at the University of California, Berkeley who is also one of the advisers. There are five other advisers, prominent among them being Dimitri Chupryna, who is the co-founder of TaaS. TaaS will be used for extensive testing of the investment platform.

The team appears solid, with advisers from varied background. One aspect which I personally find somewhat negative is that most of the members, especially the ones developing the investment platform, belong to an academic background rather than one rooted in investment banking. I think this factor is quite relevant for this industry.

Verdict

Let me begin with how well the Whitepaper is written. The team has thought through the project well, with a detailed explanation of the Sharpe Investment Platform. Discussing the technicalities is beyond the scope of this review, but interested readers can go through the document for more information.

That being said, it is quite difficult to judge the quality of an Investment Platform or methodology without historical returns or a product version. The alpha will launch on 12th December with focus on the sentiment analysis part.

Cindicator can be considered the closest competitor, who have been working on the project since November 2014. They have an alpha version and are developing the product from insights coming in from a very active community. Sharpe Capital has some advantages in terms of product quality like the inclusion of linguistic analysis, governance; but then what is stopping a well-funded platform like Cindicator from including these in its product.
Of course, there is space for multiple competing companies, but a segment like sentiment analysis will hold value for only if the platform has thousands of users voting on the platform.

Risks

  • Sentiment analysis will not hold much value if Sharpe Capital is not able to attract enough users. Also, would hedge funds or investment funds find value in sentiments of retail speculators? -2
  • Along with Cindicator, many other companies are working on the same domain. -2
  • The investment analysis methodology although thoroughly developed is purely academic at this moment. -1
  • There are concerns whether the AI based portfolio manager can generate returns, especially in the crypto space where there is so much flux. -1

Growth Potential

  • The product is better than the competitors at this moment. +4
  • Rewards for prediction without the loss of stake is a massive incentive for users to participate on the platform. +3
  • The alpha version will be launching soon on 12th December. The alpha version launch will be a big credibility boost for the project. +2
  • Once the regulatory approvals for SCD tokens are obtained, Sharpe Capital can expand to other dividend based funds. +0.5
  • There will be demand for the enterprise-grade blockchain solutions for hedge funds and corporate clients once regulations demanding more transparency start getting hold. +1

Disposition

We arrive at a score of +4.5 out of 10 for Sharpe Capital. The score can improve +2 points depending on the reception of the alpha version once it launches on the 12th of December.

Investment Details

The ICO began on 13th November. Non-accredited US residents, Chinese and Singapore residents are restricted from the sale. You can participate in the ICO here.

Disclaimer: Writer does not hold an investment position in Sharpe Capital. 

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ICO Update: Chimaera

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Online gaming and entertainment is a multi-trillion-dollar industry that is expected to grow manifold as developers push the boundaries with virtual reality, massively multiplayer online (MMO) and real-time strategy. Data crunched by Statista show that the global media and entertainment industry was valued at $1.72 trillion U.S. in 2015 – a figure that is expected to climb to $2.14 trillion by 2020.

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Naturally, any ICO that enters this space is expected to generate lots of attention. Chimaera (CHI) is certainly no different.

The Chimaera blockchain aims to provide a platform for developers to build futuristic games that leverage the latest advances in gaming technology. It does so by democratizing game development and allowing developers to issue their own cryptocurrency that can be traded for the CHI token.

From the perspective of gamers, Chimaera promises decentralized game worlds with 100% uptime and fair play rules.

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One of the main issues Chimaera aims to solve is that of scaling – namely, bringing to life massive game worlds with their comprehensive inventory of virtual assets. The company says it is overcoming these issues with “Trustless Off-chain Scaling for games (Game Channels) and Ephemeral Timestamps.” This essentially means games can be created on the blockchain without the need for a third party.

Token

Chimaera is a massive undertaking, and one that seeks to create novel infrastructure for the gaming community. To realize the vision, the company has issued a two-phase token sale (pre and public). Funds raised through the token sale will be allocated to the following:

  • Development, operational costs and legal: 33%
  • Marketing: 33%
  • Game developer on-boarding: 33%

The CHI utility token fuels the entire ecosystem and serves as the reserve currency of the Chimaera platform, including:

  • Account creation
  • Account transactions
  • Purchasing game
  • Renting game
  • CHI-powered crowdraises
  • Coin transactions

Chimaera will also enable a Token Exchange Period, which will allow users to exchange bitcoin for CHI tokens. Tokens can be redeemed once the genesis block is mined.

Team

The project is backed by one of the most experienced teams in the blockchain gaming industry. This includes CEO Andrew Colosimo, who has over 20 years of experience in IT and computer gaming . He is the founder of the Huntercoin experiment, which achieved the world’s first decentralized MMO game. When it comes to track records in the gaming industry, very few compare with Colosimo.

His team includes a stable of theoretical mathematicians, game developers, software engineers and business leaders. Andrew Gore is also on the team (he’s the guy who co-founded Soccer Manager, which has over 20 million downloads)

Overall, Chimaera’s core team consists of 13 people. It also retains the services of an advisory board made up of four experts in the field of blockchain technology.

Verdict

Chimaera certainly makes a compelling case for blockchain-based gaming. The promise of a fully decentralized, autonomous gaming platform backed by one of the brightest teams in the industry give the project a unique advantage in a nascent market with very few comparables.

Risks

  • Like any project of this stature, implementation and market buy-in is always an issue worth considering. The Chimaera whitepaper does a great job of setting the scene for a decentralized autonomous universe, but building a system that attracts both developers and gamers may prove tricky. In this vein, it’s worth asking if Chimaera is looking to adopt a similar model as Steam, a digital distribution platform for multiplayer gaming. To be fair, the whitepaper does include a detailed discussion about ecosystem, growth and revenue. Still, the author sees this one as a higher risk venture when compared to other ICOs in infrastructure or gaming. -2
  • Although the whitepaper identifies a detailed roadmap, there is no specific end date specified for the token sale. Additionally, there is no mention of how much was raised during the pre-sale or how much has accrued since the official launch. This isn’t necessarily a “con,” but it may echo some of the concerns mentioned in the first bullet point about buy-in. -2

Growth Opportunity

  • When it comes to growth opportunity, very few projects promise near infinite scalability. Chimaera makes it abundantly clear that this is the objective. It also details a precise way for reaching it (i.e., through Game Channels). +2
  • When it comes to project experience, Chimaera’s staff takes the cake. The brains behind this project successfully delivered the Huntercoin experiment, which reached a market cap of $6.3 million earlier this year. Chimaera’s CEO is not only the creator of Huntercoin, but a member of the Namecoin team. +4
  • Although adoption risks are plenty (as with any project of this nature), Chimaera provides gamers themselves with a unique value add. In addition to immersive game worlds, the platform offers a complete gaming universe. This is a strong value proposition for a project that requires buy-in on both sides of the aisle (gamers and developers). +2
  • One of the most unique aspects of Chimaera is the ability for developers to crowdfund their own projects with ICOs. This makes the Chimaera ecosystem truly multi-faceted with the promise of future growth. +2

Disposition

Chimaera is a highly ambitious project that actually promises something new for the gaming industry. If the project’s potential becomes actualized, we may be looking at a major draw for all segments of the gaming community. That being said, implementation could prove daunting given all the market participants that would need to be involved to make Chimaera a success. Against this backdrop, we give the crowdraise a score of 6 out of 10.

Investment Details

  • Type: Crowdsale
  • Symbol: CHI
  • Opening Sale: Oct. 23, 2017
  • Duration: TBD
  • Platform: Custom
  • Tokens Available: 1,100,000,000 CHI (plus unsold presale tokens)
  • Payments Accepted: BTC

Disclaimer: No position in Chimaera or other ICOs at the time of writing.

Featured Image courtesy of Shutterstock. 

 

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ICO Analysis: Pundi X

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Despite being the game-changing tech that it is, recent research shows less than .01% of the world owns cryptocurrency. This number is way lower in countries with mostly bankless populations. Pundi explains, There are 2 reasons crypto has yet to enter the mainstream:

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  1. Too complicated: Researching different exchanges, private keys, passwords, learning what it all means… people don’t have the time or patience to deal with this.
  2. Not relevant. Right now, basically the only thing you can buy with crypto, is more crypto. People need to be able to spend their crypto on real life things such as coffee, and a sandwich.

Pundi X is a Proof of Sale (POS) device that connects to the blockchain using Xplugins. Starting in Indonesia, these devices will be distributed to retail stores, convenient stores, and cafes. The device allows people to use their Pundi card to buy or sell cryptocurrency, as well as the goods/services that store offers. Buy anything in the store, then buy or sell bitcoin/other cryptos almost instantly!

Here’s a demo of how the device works.

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If all works to plan, PundiX will incentivize store owners by giving them a free POS device and allowing them to keep most of the fees. Customers will journey into a store that has PundiX. They will pay for crypto, and in return, get a fancy card with no private keys to worry about.  The card is then used at any location that uses Pundi. Any purchase of goods/services with your Pundi card allows rebates.

  • Black Card ( Ranked 1 – 50); 5% discount for 10 years;
  • Diamond Card ( Ranked 51 – 150); 5% discount for 5 years;
  • Platinum card ( Ranked 151 – 300); 5% discount for 3 years;
  • Gold card ( Ranked > 300; Contributed > 10 ETH); 5% discount for 1 year.

The Token

PXS  is a utility token within the Pundi ecosystem. Its used by developers and sellers to pay gas fees in order to sell their crypto and other goods, in convenience stores, cafes, and shops. Any company or customer that wants to access the ecosystem will have to pay a transaction fee in PXS. These PXS fees are then burned by the smart contract, lowering the total supply.

PXS is a proof of stake (POS) token for the first 3 years of its existence. Each month holders will be awarded PXS airdrops.

Year 1 = 40% extra tokens, year 2 = 20% extra, and year 3 = 10% extra.

The presale is already over. The token price was 650PXS/eth. They raised around $4 million.

The ICO starts Nov 20th, and will start at 575 PXS/eth.

Pundi X is trying to raise over $80 million during the ICO. That is A LOT of money. The reason it’s so much is they are using the money to build the POS devices which they are giving out for free to retail stores, as an incentive, in and around Indonesia. Depending on the amount they raise

Important to note: “If this ICO does not generate 35,000,000 PXS tokens in sales, the company reserves the right to use the remaining tokens for a second ICO. The token price for any second ICO would be greater than in this round, and the current token holders would also be rewarded. The management reserves the right to terminate this ICO and, if this decision is taken, all ETH invested will be returned to the original investors. ”

The Team

The Pundi X team is already 30 people deep, 15 of them (operations) are in Jakarta, Indonesia and the other 15 (R&D) located in Shen Zhen, China. They also already have a very large list of backers/advisors.

It looks like a very talented team, a few members that stood out during my research are:

  • Constantin Papadimitriou (Kiki) is their President Advisor Kiki has 17 years’ experience as Founder and CEO of two of the biggest Fintech companies in Indonesia – Infinetworks and E2Pay.
  • Zac Cheah,  their CEO, is the former W3C Chair of HTML5 Interest Group. He speaks english and can be found doing several different coin ico interviews on Youtube.
  • Huang Pu is the COO, only 25, the wiz kid already has several successful exits under his build, including a 200 person company

PundiX has a massive community. Their social media is extremely active.

Verdict

There are plenty of projects already in the space, somewhat, as they are crypto debit cards. However, most of these projects are running into serious legal problems, as Visa/Mastercard are shying away from letting them run debit cards on their system. Pundix need not worry about this. They have a technology/system in place that will never block users out. One that allows you to buy or sell crypto right there at the store without complications.

In January, the team launched Pundi Pundi (their mother app) already one of the most popular QR payment apps in Indonesia with over 100k downloads, and 20k active users. This app allows people to pay their utility and other bills with little effort, and now with crypto.

Risks

  • Jurisdiction risks. Will this device be legally allowed in retail stores? Pundi responds to this question, “The Indonesian authority has stated that cryptocurrency can be bought and sold as virtual goods. However, it is not allowed to be treated as currency. We will abide by this rule. We are in the final phrase of agreement to use an e-money license with a partnering company. According to Indonesian law, an e-money license is one of the essential licenses in the Fintech business in Indonesia, it allows the user to deposit, pay, withdraw and transfer money online. We are also actively seeking counsel from Indonesia’s Central Bank (BI) and Financial Service Authority (OJK). -1
  • The people don’t adopt it. 70% of the people in Southern Asia only deal with cash, no banks even. It could be rather challenging getting businesses and people to sign on. -1
  • If they dont sell enough tokens in the ICO , it is going to be a problem as the amount they raise funds the amount of devices they are able to make and distribute. And most ICOs the last couple months have underperformed big league -3
  • Security risks- I’m not techy enough to know what they are, but it seems like they are going to have a lot of bugs to work through.

Growth Potential

  • PundiX wants to start out by putting a POS device within 5 minutes of every spot in Jakarta. They estimate this will allow millions of new users the option to buy crypto. After Indonesia, they plan to start expanding to South Korea (could be huge). +4
  • They are currently identifying several channel partners to promote the Pundi X Platform and Pundi X Card. 1.Existing POS Device Manufacturers – both hardware and tablet based (ex. Verifone, mSwipe, Kounta, InHouse, etc.) 2. POS Software Developers 3. Crypto Exchanges (ex. Kraken, Bitrex, etc.) +4. Crypto Cards (ex. TenX) 5. Crypto Banks +3
  • PundiX predicts:
    • “In three years, Pundi X will be present in 100k stores in cities globally, giving over 100 million users access to buy cryptocurrency at their nearest shops, cafes, or convenience stores. If the ICO exceeds expectation, we will deliver faster with extra milestones. Pundi X and the blockchain ecosystem needs your support”   If the upcoming ICO reaches 35,000,000 tokens, our target for an installed base of Pundi X POS devices is 100,000 over 3 years. Since these devices constitute a big part of our cost, the amount raised during the ICO will determine device roll out numbers. For example, if we double the amount raised, our network will reach 220,000 Pundi X POS devices in three years, and so forth.”
  • In countries such as Indonesia, around 70% of the population is unbanked, making it impossible to track their credit ratings and give them bank loans. Pundi X plans to collaborate with local financial institutions to create an effective credit rating system. +2

Disposition

Word on the street is Pundi X is the “Indonesian Omisego”. This is a bold statement that could turn out to be a tremendous marketing campaign.

There’s so much to like about PundiX. It’s a great idea, huge community, solid team, working product(demo), and incentives. What stinks is if you do not live in Indonesia, you cannot use it, and don’t get a fancy card. What you do get for participating in the ICO is proof of stake for the first 3 years, and the hopes of your token value rising as the platform gets more and more popular.  6 out of 10

Investment Details

  • Symbol: PXS
  • Start Date: November 20, 2017
  • End Date: December 20, 2017
  • Platform: ETH
  • Conversion Ratio: 500 PXS/1 ETH +bonuses
  • Max ICO market cap: 280,000 ETH
  • Total Supply: 135 million

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Disclaimer: The writer owns bitcoin, Ethereum and other cryptocurrencies. He holds investment positions in the coins, but does not engage in short-term or day-trading.

Featured image courtesy of Shutterstock. 

 

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