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ICO Analysis: Blockport

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Blockport is creating an easy-to-use cryptocurrency exchange with a social aspect that benefits novice and experienced investors alike. There are two unique aspects to Blockport that you may be interested in:

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1. Hybrid-decentralized exchange

Blockport takes features from centralized and decentralized exchanges to provide the first and only social-based hybrid-decentralized exchange.

On the decentralized side, you’re in full control of your funds and private keys. You don’t have to worry about a third-party exchange freezing your funds or someone hacking into your wallet.

Utilizing centralized exchanges, the trades that you make are executed off-chain on an exchange other than Blockport. This gives Blockport the liquidity it needs to run effectively.

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2. Social trading

On the Blockport platform, you can follow and directly copy the trading portfolios of other investors. This is advantageous for beginner investors who may be overwhelmed by the seemingly infinite number of coins to choose from.

Blockport is attempting to build a community of investors through social trading as well as a community forum and knowledge base.

BPT Token

If you choose to participate, you’ll be purchasing BPT in the ICO. BPT can be used for a few different things on the Blockport platform.

You must pay a BPT fee to follow and/or copy another trader’s portfolio. 90% of this fee is given directly to the trader while 10% goes to Blockport.

You can also use BPT to purchase premium services and pay discounted trading fees.

Ideally, as the social trading platform gains popularity, users will be willing to pay more and more to ride on the coattails of successful traders. Because there’s a fixed amount of tokens, the price of each BPT should rise accordingly.

The Team

The Blockport team is headquartered in Amsterdam. They work out of the Google and KPMG sponsored tech hub TQ.

The team is led by Sebastiaan Lichter and Kai Bennink. Bennink studied blockchain technology at the Delft University of Technology and Lichter has years of experience in IT and business management.

The CFO of Ark, Lars Rensing, is a member of their advisory team. This advisor agreement is part of a larger partnership with the entire Ark ecosystem project. Blockport has also formed partnerships with Deloitte and Luminum solutions.  

Tokens and Distribution

The Blockport ICO pre-sale began on January 3rd and ended within 3 minutes reaching the team’s goal of 1666 ETH. BPT were sold during the pre-sale at a rate of 1 ETH = 3840 BPT.

The ICO crowdsale will start on February 1st and will close at the end of the month. You can purchase 2840 BPT for 1 ETH during this time. The Blockport team has set a 15000 ETH target for the crowdsale.

The token distribution is fairly straightforward. The total supply of BPT is fixed at 69,440,000 BPT:

  • 71.4% (49,600,000) will be distributed to ICO participants
  • 14.3% (9,929,920) will be reserved for the team, advisors, and seed investors
  • 10.0% (6,944,000) will be used in the Token Shop
  • 4.3% (2,985,920) will be given to the community, 3rd-party service providers, and bonus allocation

The Blockport team will receive their tokens (5-10% of the total supply) through a 3-year vesting schedule after the initial release.

In their whitepaper, Blockport also outlines how they intend to use the funds raised in the ICO:

  • 50% is set in a trading reserve managed by the Blockport exchange accountant
  • 16.2% for marketing costs
  • 14.2% for the development of Blockport 2.0 and 3.0
  • 10.4% towards business operations and maintenance of the exchange
  • 9.2% reserved for legal and regulatory costs

The vesting schedule and relatively small amount of coins that the team holds is a positive indicator that they’re in this for the long haul.

The Verdict

Blockport is working to solve a big problem in cryptocurrency investing – initial friction. This initial friction is generally caused by confusing interfaces and lack of general knowledge about the industry.

Blockport solves this first issue by designing a sleek and intuitive exchange interface. Investors of all skill levels should be happy with their trading experience.

The second problem is solved through social trading. Giving new investors the ability to follow and copy the trading strategies of pros empowers them to actively invest even while they’re still learning.

The BPT token has value as a medium of exchange for discounted trading fees, trade portfolio copying, and premium features.

Risks

  1. The crypto exchange space is already crowded, and Coinbase is a behemoth that’s going to be hard to overthrow. -2.5
  2. Blockport has a lot of untested theories with a product that isn’t on the market yet. Concepts like social trading and hybrid-decentralization may fall flat in the real world. -3
  3. BPT tokens don’t include profit sharing bonuses seen in other exchange coins like Binance. -1

Growth Potential

  1. Even though there are numerous exchanges, crypto investing is absolutely massive and is continuing to grow in popularity. There’s room for several success stories. +5
  2. Blockport’s partnerships with Deloitte and Ark will give them strong community, technological, and business support. These established companies want to see them succeed. +4
  3. The most common theme I’ve noticed on trading forums is people asking for advice on which coins to invest in. Blockport’s social trading has huge upside potential if it can convert this interest to the platform. +3
  4. Blockport already had a successful pre-sale that hit its goal in minutes. That’s a strong sign. +1

Disposition

That gives us a +6.5 out of 10 for Blockport – pretty good. The biggest risk involved with this ICO is the stage that the company is at. Without a working product and established user base, it’s hard to tell how successful they’ll be.

Fortunately, Blockport has formed strong partnerships and has seen success (albeit in a limited fashion) so far. If the team continues to hit milestones and deliver on what they’ve promised, Blockport could be a serious competitor to Coinbase.

As always, you should do your own research and read their whitepaper before making any investment decisions.

Investment Details

The Blockport ICO crowdsale will begin on February 1st and end on February 28th. To participate, you first need to get whitelisted by registering here.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.5 stars on average, based on 10 rated postsAlex Moskov is a writer and entrepreneur with a passion for building and creating awesome things. Alex has experience in music tech startups, digital marketing, and cryptocurrency investing.




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ICO Analysis: Joint Ventures

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When it comes to unique content, the internet is an ever-expanding medium. It has been estimated that 90% of all online content has been generated in the last two years alone. Although this presents tremendous monetary value, benefactors are limited to a few major players such as Google and Facebook. These powerful platforms act as middlemen, where they generate significant revenue from content publishers and advertisers.

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Joint Ventures is a blockchain project designed to weed out the middleman in the digital content industry. As the website states, the project’s aim is to “create an economy for online publishers that rewards every participant of the network, including authors, commenters and advertisers alike, and minimize third-party commissions.”

According to the company whitepaper, Joint Ventures is developing a platform that operates very much like Google and Facebook in that ads are displayed on a publisher’s website. The key difference is in the revenue structure, data protection guidelines and transparency of the network.

Facebook has gotten into a lot of trouble for inflating its ad reach metrics, making blockchain projects like Joint Ventures very timely. Given that the project is based in Turkey, it perhaps hasn’t received the attention it deserves. Rest assured, Joint Ventures is a highly ambitious project backed by a strong team and compelling business model.

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Token

Joint Ventures will launch an ERC-20 compatible token that will facilitate every transaction on the content economy platform. The JOINT token will be utilized by publishers and advertisers to launch ad campaigns, increase visibility and acquire new visitors. Active participation is also incentivized, making it easier for publishers to build a community on the platform.

In terms of specific use cases, advertisers will use JOINT tokens to run advertising campaigns and bid on placements. Publishers are paid in JOINT tokens when their content is consumed by platform members.

The token sale is scheduled for Apr. 7 and will last for 30 days or until the hard cap of 12,500 ETH is reached.

In terms of token distribution, 616 million JOINT units will be issued with 100 million available via crowdsale.

Team

The Turkey-based Joint Ventures employs a local team well versed in the ad-tech industry. The founder, Ahmet Arslan, has been involved in the industry for seven years. Co-founders Latif Cakiroglu and Zeki Kavrazli have backgrounds in software and digital media, respectively.

Eleven team members ranging from full stack developers to marketing specialists are listed in the whitepaper. They will be supported by a triad of advisers specializing in venture capitalism and online marketing.

In the unlikely event you are familiar with the Turkish media industry, none of the names presented in the whitepaper stick out. That being said, Joint Ventures has put together a well-rounded team of professionals in two key areas: digital advertising and software development. We also appreciate the LinkedIn profiles provided for each team member on the homepage. In the author’s view, this is a transparent company.

Verdict

Joint Ventures has a noble vision and plenty of growth potential. It is also entering the market at a time of heightened sensitivity toward ad reach and viewership metrics, making online advertising primed for blockchain disruption. The key question investors need to ask is whether the project has enough stamina to compete with the massive competitors it has identified in its whitepaper.

Risks

  • As the whitepaper rightly notes, the online content economy is massive. This is both an opportunity and a risk for Joint Ventures because it hasn’t identified a niche segment of the online publisher community in which to pilot the platform. At the same time, the company is going up against huge competition from the likes of Google, which has essentially become a gatekeeper to the world of online advertising. -2
  • We like the roadmap. It is clear, precise and reasonable from the perspective of expectations. However, investors will have to wait until Q3 2019 for the platform to become fully functional. Given that the affiliate program will launch at the end of 2019, this project appears to have a long sales cycle. We imagine that building out the network – attracting advertisers and publishers – will take considerable time. The only success markers in the meantime are WordPress plugin testing, a beta version of the platform and block explorer/mobile apps. -1
  • The whitepaper has identified a subscription model as one of its core objectives moving forward. If that is the case, it will be competing for subscription revenue from more established websites. This is merely speculation on our part, given that the whitepaper didn’t really explain how subscriptions will work, except that they will provide access to exclusive content. -1

Growth Potential

  • The whitepaper does a great job of linking content development to digital advertising, giving Joint Ventures a clear revenue stream and room for growth. It has also prioritized mobile viewership given the widescale adoption of smart devices. The company is therefore operating in a highly lucrative industry and has prioritized the right technologies. In fact, mobile app development is cited as one of the company’s first major deliverables. +2
  • Developing a content economy has a strong network effect; adoption begets more adoption. For Joint, this multiplier effect can come from content consumers (i.e., commenters) and content developers themselves. As these two segments grow, advertisers will flock for eyeballs. +3.5
  • If you are a content developer, one of the major motivations for joining Joint Ventures is the promise of shared revenue. As the whitepaper states, “The content economy created by Joint splits revenue with every participant who adds value to the network.” In doing so, the ecosystem promises to end the “monopoly of the middlemen,” i.e., Google and Facebook. +3.5
  • The team driving Joint Ventures appears well rounded and committed to the project. In the ICO world, full commitment is not to be taken for granted since many token raises appear to be launched a side projects or run by leaders with commitments elsewhere. Although you may have limited experience investing in Turkish companies, everything about the team checks out. +2

Disposition

Joint Ventures has the potential to make a transformative impact on the online advertising business and fundamentally change the relationship between advertisers and content producers. After weighing the benefits and the risks, we arrive at a score of 6.5 out of 10 for the upcoming project.

Investment Details

  • Type: Utility
  • Symbol: JOINT
  • Platform: Ethereum
  • Presale: None planned
  • Crowdraise: Apr. 7, 2018 – May 7, 2018
  • Hard Cap: 12,500 ETH (fixed)
  • Tokens Available: 100 million
  • Token Price: 1 ETH = 8,000 JOINT
  • Payments Accepted: ETH
  • Jurisdictions Barred from Participating: None specified

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.5 stars on average, based on 149 rated postsSam Bourgi is Chief Editor to Hacked.com, where he specializes in cryptocurrency, economics and the broader financial markets. Sam has nearly eight years of progressive experience as an analyst, writer and financial market commentator where he has contributed to the world's foremost newscasts.




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ICO Analysis: Solve.Care

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The stated mission of Solve.Care is to “Make health care and benefits programs work better for everyone.” Solve.Care aims to improve security and privacy while also improving access and accountability in a manner that current centralized systems cannot accomplish.

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Solve.Care’s platform intends to vastly improve the administration of benefits and the coordination of care. By using blockchain technology, the company seeks to reduce the costs within the current healthcare system by replacing systems which are duplicated while automating many processes that are currently being done manually. In turn, this will greatly reduce fraud, abuse, and waste by ensuring accountability and transparency.

According to the whitepaper, the platform will coordinate and simplify the interactions between healthcare providers/facilities, pharmacies, government agencies and insurance companies on a global scale. Every transaction that happens in Solve.Care is immutable, instantly verifiable by all authorized parties. The platform will also allow everyone to have access and control over all their information and actions in a simple and understandable manner. They can make appointments with a touch, share records with a swipe, compare prices, utilize all available discounts, manage prescriptions and interactions, view personalized care information, coordinate care among providers, make accurate payments and manage their benefits.

Building a community of developers, partners, and resellers to continually expand the platform and apply collective intelligence, Solve.Care believes it can revolutionize the healthcare industry. With the latest advances in blockchain technology and our experience in healthcare coordination,  health and human services and healthcare benefits, Solve.Care believes it has designed a platform that will redefine healthcare for individuals, employers, providers, administrators, insurers and government agencies around the world.

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The integral components of Solve.Care:

  • Care.Wallet: designed as a blockchain app to help patients and providers to communicate and manage care. Care.Wallet houses Care.Cards and Care.Coins that put the consumer in full control over information and actions.
  • Care.Cards: built in applications inside the Care.Wallet. Care.Cards are equivalent to apps in an app store that can be downloaded from the Care.Marketplace.  builds intelligence into the platform to automate healthcare administration, effectively coordinate care between multiple stakeholders, handle complex billing transactions and deliver personalize information to the wallet holders.
  • Care.Coin: the payment token used within Solve.Care. Care.Coin can remove a lot of the risk and reduce cost from the 3rd party
    payment model by providing transparency, immutable replay and accountability which will eliminate the majority of fraud, abuse and waste.
  • Care.Vault: designed to organize and manage the data within the Solve.Care platform and from external sources as well as manage access.
  • Care.Protocol: connects and synchronizes wallets, cards, and coins between stakeholders, to coordinate care and automate transactions in a revolutionary new approach. Care.Protocol handles all communications and synchronizes wallets, cards, coins and client systems. With the Care.Protocol there isn’t a need for a centralized record keeper.

Solve.Care seeks to provide the following benefits to individuals:

  • Give you complete control and immediate access to all of your healthcare records and the ability to give access to anyone you choose instantly
  • Make all of your medical history secure without anyone able to access your records without your permission
  • Give you access to how much healthcare procedures will cost beforehand
  • Make it nearly impossible for fraud or overcharged by your healthcare providers
  • Make it so that you never need to call your insurance company for verification

Token

CAN is an ERC20 token with a fixed supply of 1 billion. Currently, CAN is in presale with a 15% discount with a price of $0.085. The public Token sale starting on March 31st will have a price of $0.10. There will be 350 million tokens available for sale, with a soft cap of $3 million and hard cap of $29.5 million. All unsold tokens will be burned. Visit the following link for information regarding the token sale.

The token allocation is as follows:

  • 35% Pre-sale and ICO
  • 20% Community
  • 18% Team (Vested schedule of 36 months)
  • 15% Growth & Acquisitions
  • 9%  Long-term foundation budget
  • 3%  Token sale expenses

Team

The Solve.Care team and advisors consist of more than 50 industry professionals that come with a wealth of experience in healthcare, blockchain, and business. A complete list of the team and advisors are listed on Solve.Care website along with their Linkedin profiles..

The team is led by Pradeep Goel, who is also CEO of Ukrsoft (acquired by Solve.Care Foundation), CEO of EngagePoint, Inc. and CIO of Noridian BlueCross BlueShield of North Dakota. Pradeep Goel has built four healthcare IT companies and has been at the top of INC500 fastest growing companies lists multiple times. Pradeep is also on the 100 most promising entrepreneurs worldwide, according to Goldman Sachs CEO. He has worked closely with insurance companies, employers, benefit administrators, and multiple U.S. government projects related to healthcare reform such as Medicaid, Children health insurance, Medicare, SNAP, TANF, mental health and more.

Notable project advisers include:

  • Donald Upson – Founder and Managing Partner (Upson Technology Group), President of Cybrforce, COO of UNICOM Global, Secretary of Technology for Commonwealth of Virginia
  • Jack Friou – Senior VP, Director of Government Relations at Aflac Inc.
  • James Moran – served as the U.S Representative for the 8th congressional district of Virginia, former Mayor of  Alexandria, Virginia
  • Kostya Grygoryev – Founder & COO of Aidditive Inc, Managing Partner at MODEX Ukraine, CEO of Ukrsoft
  • Andrii Zamovsky – Founder of Orderbook, Founder of Ambisafe, Founder & CTO of NoveltyLab
  • Ilia Kenigshtein – Co-Founder & Chief Creative Officer at Creative Quarter, Adviser to the Lviv City Mayor, Managing Partner at Hybrid Capital

The firm is also partnered with Ambisafe, Foxtail Marketing, ARPI (American Research and Policy Institute) and Juscutum Attorneys Association.

Verdict

Solve.Care has already made a key acquisition and collaborated with a major-league partner. In early 2017, Solve.Care acquired Ukrsoft, a long-standing research,and development partner. Ukrsoft has successfully addressed worked with some major clients, such as Delta Airlines, Boeing, Department of Defense and many more.

The Solve.Care Foundation has already signed on a huge customer – a U.S.-based care delivery network that will use their product as a provider of performance payments. It’s a multi-year contract with a highly reputable organization whose charter is perfectly in alignment with the Solve.Care platform and mission. This healthcare delivery organization is responsible for managing care for 250,000 families, 5,000 providers, and 200+ facilities. Furthermore, the Solve.Care coin is expected to be the first real healthcare currency that will be used for proof of service and payments between doctors and patients. With the team and advisors not fully vested for 2-3 years, Solve.Care appears to be in it for the long haul.

Risks

  • Although the use of proceeds is clearly shown percentage wise in each category (sales and marketing, infrastructure and project management, etc.), there aren’t any details of how the funds will be used within the categories. -2.5
  • The launch of the platform isn’t scheduled to be released until after the ICO is complete (Q2 2018). -2
  • Although the CEO is highly qualified, it is unclear whether this project will have his full attention. As we highlighted in the Team section, he is currently serving in executive management positions for a number of organizations. -0.25

Growth Potential

  • A strong team of over 50 members and an impressive list of advisers. +5
  • The project has already announced a partnership with a company in the United States with 250,000 clients. +3.5
  • The U.S. alone spent more than $3 trillion on healthcare in 2017. With Solve.Care to target the global market, only a small percentage is needed for great revenue potential. +3

Disposition

Solve.Care warrants a score of 6.75 out of 10. With drastic price increases in healthcare, Solve.Care has the potential to shine if it achieves its vision of integrating into the healthcare system using blockchain technology to lower cost, reduce fraud and increase efficiency.

Investment Details

  • Type: Utility
  • Symbol: CAN
  • Crowdsale: March 31, 2018
  • Price: $0.10
  • Hardcap: $29.5 Million
  • Payments accepted: Eth, BTC, USD
  • Jurisdictions Barred from Participating: None

For more information regarding Solve.Care ICO:

Website: solve.care (Team, Roadmap, Whitepaper)
Github: github.com/SolveCare
Reddit: reddit.com/r/solvecare
Twitter: twitter.com/Solve_Care (2350 Followers)
Telegram: t.me/SolveCare (4646 Members)
Medium: medium.com/@solve.care
Facebook: facebook.com/SolveCare-264450984069589

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.9 stars on average, based on 9 rated postsKent Hamilton is a cryptocurrency day trading ninja, specializing in altcoins. Founder of CryptoDayTrader.io




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ICO Analysis: Friendz

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Friendz connects brands with their community of users to promote “word of mouth” marketing. Unlike a majority of ICOs, the company has already been in business since 2016. They’re using the ICO as an opportunity to incorporate blockchain technology into their platform to automate picture validation and reward distribution (more on this later).

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The team wants Friendz Coins (FDZ), the platform’s native token, to be the currency of choice for companies to use in engagement with their target audience. The main idea is to reward content creators for promoting brands that they love and are engaged with.

The Friendz platform includes three types of actors: brand clients, users, and approvers.

Brand Clients

Brand Clients, like Nestle and Uber, create and purchase campaigns on the platform. They set the budget range, target users, and social network distribution, among other important criteria. These campaigns are then presented to the Friendz users who can choose to participate for FDZ rewards.

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Friendz makes it easy for brand clients to track key performance indicators (KPIs) of their campaigns in real-time through their specific dashboard.

Users

As a user, you participate in Friendz by creating content for the brand clients.

From the mobile app, you scroll through a list of campaigns and choose one that you like. You then snap a picture following the campaign’s guidelines, add a hashtag or two, and upload it. Each one of your pictures is rated from 1-5 stars by community members based on its quality.

Taking high-quality photos has a few advantages. The higher the rating your photo receives, the greater your FDZ reward. Consistently taking highly-rated photographs also brings you better campaign opportunities and priority access to campaigns over users with a lower rating. The amount of your photos’ reach and overall interaction is also used to determine your rating as a user.

Approvers

Approvers are highly qualified users that screen each photo to ensure that they follow the guidelines of the campaign. Once a minimum number of approvers accepts the photo, it’s automatically posted to the user’s social media accounts.

Any User can become an approver after participating in a certain number of campaigns with a high approval rating. Like normal users, approvers also have rankings but are instead determined by the accuracy of their approvals. This is similar to the reputation system that Augur uses. If their approval rating drops below a certain threshold, they’ll no longer be an approver.   

Approvers receive FDZ rewards for accurately approving user photos. Although this process is currently running on the Friendz platform, the team will be integrating it with the blockchain to make it more accurate and efficient.

Token

FDZ is an ERC20 token and the primary currency on the Friendz platform. The team will create a maximum of 1.5 billion FDZ tokens during the ICO with no additional creations after it’s over.

You can use the token for a multitude of things in-app including:

  • Service and campaign discounts
  • Visibility and exposure promotions
  • Blockchain-based games
  • Merchandise store
  • Coupons and gift cards
  • Brand partnership purchases

Friendz is allocating 15%-30% of their revenue to buy back tokens from the market in order to transfer them to users. This adds a consistent demand to the market and demonstrates that the company believes in the value of the token.

Team

Friendz began in 2016 and has grown their team to over 30 members. Showing some success already, the company has previously raised €500 thousand and made over €1.2 million in revenue.

Alessandro Cadoni, Cecilia Nostro, and Daniele Scaglia lead the team as co-founders.  Although they don’t have much blockchain experience, they have solid advisors to help. The Friendz advisor board is also involved with other notable blockchain projects like Eidoo and Gnosis.

The company has worked with over 200 clients – Disney, Reebok, Mattel, Warner Bros, and Best Western, to name a few.

Tokens and Distribution

The FDZ token sale starts on March 1st at 10 AM (UTC+1) and will proceed for 3 weeks or until the 750,000,000 FDZ ($50,250,000) hard cap is reached.

The ICO also has a minimum goal of 50,000,000 FDZ ($3,350,000). If the team doesn’t raise this amount in 3 weeks, they’ll refund all ICO contributors.

You can purchase 10 FDZ for $0.67 during the ICO. But, if you participate early, you’ll receive a discount based on a sliding scale:

  • First Hour: 40% discount
  • First Day: 20% discount
  • First Week: 10% discount

50% of the total token supply will be distributed to ICO participants while the team only receives 5%. However, there’s a 20% reserve fund that’s slotted for “future financing and team reward. So, the team may end up with more than the original 5%.

The tokens sold during the First Hour as well as the ones allocated to the team, advisors, and reserve fund vest over a twelve-month period. Each month, 1/12 of those tokens will be released to the appropriate people.

One-year is a fairly short vesting period; however, because the company has been operating for a couple years now, this shouldn’t be a huge concern.

The team plans on using the proceeds from the ICO as follows:

  • 50.0% – Business marketing and development
  • 20.0% – Personnel and professionals
  • 15.0% – Development
  • 10.0% – General and administrative expenses
  • 5.0% – Other

With an already established product and user base, it makes sense that the team will spend the majority of funds on marketing and business development.

Verdict

Friendz is an established marketing and advertising company with a proven track record. Similar to Rentberry, the team is just incorporating blockchain technology into their platform – not starting from scratch.

It’s impressive that the company has already passed its breakeven point and is profitably running. This should give you confidence that the social, “word-of-mouth” model that the FDZ token is built on is a solid foundation.

Even though the team isn’t comprised of blockchain experts, they’ve brought on some advisors with significant experience in the space.

Risks

  • Crowded market. There are a host of companies, both traditional and blockchain-related, in the digital marketing industry. It may be tough for Friendz to continue growing at their current pace in such a saturated space. (-2)
  • Nothing revolutionary. There’s no “wow” factor to what Friendz is doing. With ICOs having such a high inherent risk, it may make more sense to look at something tackling a bigger problem. (-2)
  • The mercy of third-parties. Facebook’s recent advertising guideline changes and the ever-evolving digital media landscape could hinder Friendz in the long run. (-1)

Growth Potential

  • Proven idea. Most importantly, Friendz is already successful. Investing in a company that’s already profitable eliminates a lot of risk. (+6)
  • Virality. The platform is built around social sharing and virality. As more people use the app and share content, the company should ideally see exponential growth. (+4)
  • Token terms. The small percentage of tokens allocated to the team and buy-back program give me less suspicion that there’s any funny business going on. (+2)

Disposition

Friendz receives a total score of +7 out of 10. The team, product, and token are solid and look to have minimal downside risk compared to other ICO investments. The company isn’t trying to drastically change the world through a decentralized internet or financial institution overthrow. Instead, they’re tackling a fairly large industry that probably won’t be going anywhere anytime soon.

Although this probably won’t be a home-run 50x return, it could easily by a solid single or double.

Investment Details

  • Type: Utility
  • Symbol: FDZ
  • Platform: Ethereum
  • Crowdsale: Mar. 1, 2018
  • Minimum Investment: 0.1 ETH
  • Price: 1 FDX = 0.067 U.S.
  • Hard Cap: 750 million FDZ
  • Payments Accepted: ETH
  • Restrictions Barred from Participating: United States

The Friendz token sale starts on March 1st, 2018 and runs for three weeks. You can find more information about it here.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.5 stars on average, based on 10 rated postsAlex Moskov is a writer and entrepreneur with a passion for building and creating awesome things. Alex has experience in music tech startups, digital marketing, and cryptocurrency investing.




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