ICO ICO Analysis: AppCoins Published 12 months ago on November 2, 2017 By Aakash Kawale Blockchain technology has ushered in the power of decentralization, which has the ability to disrupt most of the existing centralized business and industry structures. Next in line for disruption are the mobile app stores. Google Play Store and Apple Store are the most widely used mobile app stores across the globe. By introducing them as default applications on their powerful operating systems, Google and Apple have established a strong dominance over the industry. Only a monopoly makes it possible for Google to impose a 30% fee in such a straightforward service (almost a commodity) like distributing a file from a developer to a user. The centralized app economy is also highly inefficient due to many intermediaries between the users and developers. For example,when app developers pay publishers for advertisements, it is very difficult for them to differentiate between actual user and fake user downloads. Another major inefficiency is that less than 5% of the smartphone users are making in-app purchases due to the higher costs! AppCoin aims to solve these issues prevalent in the centralized app store economy by removing intermediaries and creating a blockchain based open protocol for App Stores. Last week we had discussed Mobius which is a decentralized app store for dApps. However, Mobius app store is targeted only for decentralized applications. AppCoins on the other hand is working mainstream by creating a distributed protocol for the app economy targeted primarily for Android users. AppCoins is a project developed by Aptoide, with the goal of creating a protocol applicable to all app stores, that will be the answer to most of the limitations the app economy currently faces. The AppCoin protocol will improve 3 core processes of traditional app stores: 1. Application developers who wish to advertise their application on the app store, pay the store based on the number of downloads that the advertise generates. When a user downloads the advertised app, 85% of the advertising bid will be transferred to the user’s wallet in the form of AppCoin tokens. These tokens can only be used for making in-app purchases. This will create a robust app based economy where a large number of users make in app purchases rather than the present 5%. This system is beneficial for both the users as well as app developers. AppCoins has created a novel concept called Proof of Attention where the developer can be sure that the user has installed his application and used it. 2. AppCoins is creating an easy payments solution for application developers which will integrate with their applications without centralized interference. AppCoins will be using payment channels similar to Raiden Network for scalability. 3. Most of the app stores(other than Google’s and Apple’s) do not have proper vetting systems in place, which results in many applications with malware or inappropriate material being introduced in the store. App stores like Google Play are sometimes biased and even reject credible apps. Using AppCoins, app approvals are made universal and more transparent through a developer reputation system. The reputation is tied to the financial transactions on the public ledger and is auditable. The Token AppCoin is an ERC-20 token that will be used as the primary medium of exchange in the AppCoin protocol. As mentioned above, 85% of the advertiser’s pay will be distributed to the app user in the form of AppCoin tokens. As compared to the present 5% in-app purchase rate, in-app purchases will increase substantially under AppCoins protocol creating significant demand for the token. The presale begins on 6th November and will continue until 15th. The pre-sale and public sale will distribute 40% of the 700 million AppCoin tokens. The remaining tokens will be distributed among the App Store Foundation (15%), bootstrap strategies for the key players in the apps economy (20%), Aptoide (15%) and the key contributors to AppCoins idea (10%). 12% of the tokens will be distributed in the presale while 28% in the ICO. The token is valued at $0.10 with a hardcap of $28 million. Please note that you need to install the Aptoid App Store 24 hours before the presale to be eligible to participate. There is a 30% discount for presale participants. The Team Let’s discuss Aptoid whose team is developing AppCoins. Aptoid Android App Store was developed in 2009 as a flexible, open and free alternative to Google Play Store which now has around 200 million users worldwide with billions of downloads! The store is very popular in Brazil and Mexico where one out of every three people in the age group of 16 to 25 use it. Being a part of Aptoid brings in a lot of credibility to the project. Aptoid has a team of over 90 people who are working on the AppCoins project. In a blog post, the cofounders of Aptoid, Alvaro Pinto and Paulo Trezentos were quoted: The blockchain technology will provide the neutral common ground for the financial transactions to happen in the economy, unbalancing the market share to the side of the app stores committed with standards and decentralisation of transactions. The Aptoid co-founders seem to have always favoured decentralization, and blockchain has presented a great opportunity to implement their vision of decentralization in the mobile economy. Verdict Data driven centralized giants like Google are being increasingly targeted by blockchain based companies with decentralized solutions. Just recently the review of Flixxo was posted which is targeting YouTube. The Play Store is an important part of the Google ecosystem with ~7Bn in revenue coming in 2016, which translates to around 8% of the total revenues. There will be some resistance coming in from Google once AppCoins starts to gain prominence. However, AppCoins is working on the app distribution part and not directly with the OS, hence Google does not hold much leverage here. ICOs which have a ready market available always get rated better. The AppCoins protocol will have an immediate market in the form of 200 million Aptoid users. Considering the benefits that the protocol brings in this will generate significant demand for the tokens in the medium term even if the protocol is not adopted by other App Stores. Risks AppCoins is building algorithms to bring in as much trust as they can, but there will always be some perception of risk when it comes to 3rd party app stores. You can see hundreds of articles popping up on Google search advising not to get apps from 3rd party stores. Google holds a significant influence over the masses. -3 Aptoid is popular only in the age group of 16-25 making its userbase quite narrow. Other age groups do not generally use app stores other than Google Play. -2 There is always a risk whether app stores other than Aptoid will adopt the AppCoin protocol. -1 Growth Potential In a product like the Play Store where Google is simply an intermediary, there is a very strong potential for disruption. Yes even for Google! The protocol is bringing in efficiencies on many fronts by targeting intermediaries. +5 AppCoins has a ready market of around 200 million Aptoid users. This is very positive for AppCoins. The young Aptoid userbase will eagerly try out the new system. +3 We have to give extra pointers for the credible team that is working on AppCoins. +2 Based on the circulating supply, the maketcap at listing stands at $28 million. There is a lot of potential for price appreciation of the tokens. +3 Disposition We arrive at a score of +7 out of 10 for AppCoins. The only reason why I have reduced some pointers is the fact that they are directly competing with Google and it is not wise to underestimate the power of such an influential conglomerate. There is a good potential for growth in the medium term due to the lower marketcap, and the ready userbase. Investment Details The presale opens on 6th of November. Please check out further details regarding the eligibility here. Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink. Rate this post: Important for improving the service. Please add a comment in the comment field below explaining what you rated and why you gave it that rate. Failed Trade Recommendations should not be rated as that is considered a failure either way. (1 votes, average: 5.00 out of 5)You need to be a registered member to rate this. Loading... Aakash Kawale 4.5 stars on average, based on 16 rated postsAakash Kawale is a financial analyst based out of Mumbai, India. He is the lead analyst at a Singapore based organization and has extensive experience of analyzing US and Indian equities. Aakash is a strong advocate of the Blockchain technology and has been analyzing cryptocurrencies since 2015. Follow @HackedCom Feedback or Requests? Related Topics:initial coin offeringtoken sale Up Next ICO Analysis: Neuromation Don't Miss ICO Update: FLIXXO You may like ICO Analysis: NODVIX ICO Analysis: FidelityHouse ICO Analysis: Brain Space ICO Analysis: Aqua Intelligence ICO Analysis: Enecuum ICO Analysis: IOTW Click to comment You must be logged in to post a comment Login Leave a Reply Cancel replyYou must be logged in to post a comment. ICO ICO Analysis: NODVIX Published 5 hours ago on October 18, 2018 By Daniel Won The existence of censorship on content is a brute fact of the modern world. Although this is arguably justifiable on moral grounds in some cases, often it is used for economic and/or political reasons by governments and corporations and the ordinary people usually have none to very little power on this decision. Several countries such as China, Iran, Saudi Arabia, and Singapore are known for extensive restrictions implemented on Internet usage. This contradicts with freedom of speech and expression and the NODVIX team provides a broadcasting platform, similar to YouTube but without KYC procedures and governmental interventions, enabling people to reclaim their right to free speech. Instead of appealing to any governmental criterion of content restrictions or bans, NODVIX is self-regulating as people acting as master-nodes restrict or ban content. Still, as what counts as illegal content differs from one jurisdiction to another, it is not clear how any confusion over such definitions would be dissolved. The platform is designed to be live 24 hours a day and this is incentivized by a reward mechanism. Any profit made by several streams of revenue such as advertisement will be distributed among actors on the platform. Original content creators or uploaders get 83%. Supported torrent nodes get 8%. Staking NDVX tokens are a requirement to become a supported torrent node. Unsupported torrent nodes get 2%. They are not asked to stake NDVX tokens, but they get a lesser cut of one-fourth. The platform gets the rest, using 5% for marketing and 2% for platform development. The platform works in the following way: Firstly, a visual media, whether it is a music video, news story or a film, or anything with a frame rate is uploaded to the platform by its creator or uploader. Then advertisers provide appropriate banners which are then checked by torrent nodes. A hash file which contains also wallet addresses where profits will be sent is created and stored by torrent nodes. Ads take their place in content and the content is broadcast to the platform, placed into specialized categories. Then it is available for users to watch whenever they’d like. It should be noted that as torrent nodes play a quite important role, they can choose not to broadcast some content. Token The platform’s internal currency, NDVX, is used by an advertiser to pay for advert airtime, by original content creators and uploaders to receive in return for their efforts and by supported torrent nodes to stake. As people who stake their NDVX tokens get a higher percentage of profits than who do not, we can say that there is sufficient holding pressure for the token. The ICO investor should note that the base price is 8,000 NVX for 1 ETH though this is only for the last twenty days of the ICO. The sale is structured that early birds pay less ETH per token as an investor will get 15,040 NDVX for 1 ETH, almost 90% more tokens for the same cost. It should worry him or her that during the pre-ICO, contributors get 24,000 NDVX per ETH, making the pre-ICO price 200% over the ICO base price. Also, the more ETH one invests in, the more NDVX tokens he or she gets as a bonus. Thus, we can safely say that anyone considering to participate in the token sale should either hurry up or wait until the token hits exchanges. The total supply of NDVX tokens are yet to be determined, but they will be distributed according to the following. 75% pre-ICO + ICO 12% team 9% reserved 4% bounty It is another source of worry that team tokens are locked for 6 months, a shorter period of time than most ICOs. No information on how the team is planning to use the token sale proceeds is made public yet. Team Valeriya Okuneva: Okuneva is a content specialist at BAKERS, a marketing and advertising company based in Moscow. Ryan Raymond: Raymond is a community advisor at PayFair. Verdict Below is a breakdown of the risks and growth potential of NODVIX. Risks Team members’ LinkedIn pages do not show their previous working experience. (-2) Token metrics do not favor the later ICO investor much. (-2) Growth Potential A demo for Windows, MAC, and Linux is already available, a rare sight for many ICOs. It can be found at the top of NODVIX’s website. (+4) As supported torrent nodes (master nodes) who get 8% of the profit are required to stake NDVX tokens, there is sufficiently strong holding pressure. (+2.5) Disposition Governmental intervention over the content on the Internet gets tighter and tighter every single day. People living in places like China, Iran, Saudi Arabia, and Singapore experience this phenomenon in their day to day lives. In response, the NODVIX team provides a broadcasting platform similar to YouTube where original content creators and uploaders provide visual media and get paid in return. As the platform will be live 24 hours a day, people who will supply and verify the content data are incentivized to do so through a stake-and-reward mechanism. Any supported torrent node will get 8% of the profit, which is a sufficient reason to hold NDVX tokens. It is a bit hard to evaluate the project’s value in terms of return on investment as team members’ LinkedIn pages contain very little information, yet a working demo already exists and can be found at the top of the main page. It is quite praiseworthy that Windows, Mac, and Linux versions are available. Token metrics do not favor the late ICO investor as the early bird catches not only the worm but also great bonuses. Anyone planning to participate in the sale should hurry or perhaps wait until the token hits the market. NODVIX receives a 2.5/10. Investment Details Type: ERC20 – Utility Symbol: NDVX Platform: Ethereum Crowdsale: November 22nd Minimum Investment: 0.01 ETH Price: 0.000125 ETH Hard Cap: 21,000 ETH Payments Accepted: BTC, ETH Restricted from Participating: United States, Singapore, Korea, China. For More Information Featured image courtesy of Shutterstock. Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink. Rate this post: Important for improving the service. Please add a comment in the comment field below explaining what you rated and why you gave it that rate. Failed Trade Recommendations should not be rated as that is considered a failure either way. (0 votes, average: 0.00 out of 5)You need to be a registered member to rate this. Loading... Daniel Won 4.8 stars on average, based on 32 rated posts Follow @HackedCom Feedback or Requests? Continue Reading ICO ICO Analysis: FidelityHouse Published 1 day ago on October 17, 2018 By Daniel Won Many social media companies store and sell their users’ public and private data for financials gains and we all have been a victim of such acts at some point. However, it’s not just our personal data that has monetary value but any content that we produce, too. Think of a blog you have posted on your Facebook page or a blogging platform. The piece contains information and thus has value to anyone seeking such information, yet, unless you’re a professional content creator, you probably haven’t made even a single cent out of it. Some would argue that this is hardly fair. FidelityHouse is a social content network which enables content creators to publish and get paid in return and readers to be selectively updated on their own interests. But that is not the most innovative feature of the network. Thanks to FidelityHouse Chain, any content creators can prove that he or she is the original creator of the content with reasonable fees, thus proposing a solution for one of the most important problems in the intellectual property industry. Contrary to many blockchain projects which have only started development recently, without any working product at all, FidelityHouse is a project born in 2011 with a team continuously working on it since then. It has 63 million page views, 400 million impressions, 20 million unique visitors and 10 million videos viewed per month only in Italy. An extremely successful product which is live for seven years now hits the cryptocurrency scene to gain ground with additional features thanks to blockchain technology. This use of blockchain allows the team to develop a fairer and more transparent content lifecycle management system, making it possible for content creators to prove the ownership of the content. FidelityHouse Chain has three components, all contributing to this very purpose. The proof of authorship tracks the existence of authenticity of any product, the proof of license proves the veracity of licenses granted by content creators to other parties and the proof of revenue documents any value generated from content. The proof of authorship is arguably the most important component of the chain. When content is submitted, its hash value, a data which uniquely identifies it, and timestamp, containing the time of submission, is recorded onto the blockchain. As any change in the content, no matter how small it is, affects both values, the earliest content is proved to be the original one, thus proving the author of this content to be its original author. Still, as it is always possible to make “small” changes while keeping the rest intact. To protect authors and their products, a plagiarism detection mechanism is in place, which is available for a reasonable fee. Yet not every submitted content gets published on the FidelityHouse platform. Step by step, any submission follows this model. Firstly, an author submits his or her content to the platform. Two expert moderators evaluate it and decide if it is to be published or to be revised. The content’s originality is verified by the platform’s plagiarism detection mechanism and its ownership is handed to the author. The platform gets paid for advertisements. Now the content is ready, it is open to platform users and external visitors. The revenue obtained is distributed among the content creator and moderators. These FIH tokens can be used in return for platform services or sent to exchanges. Token FIH tokens are used to gain access to the platform services and to reward moderators. These platform services include but aren’t restricted to timestamping and plagiarism monitoring. The content creator can purchase any single service or subscribe to a package fitting his or her needs. Any action taking place in the platform is paid or received by FIH tokens, so the content creator should have FIH tokens to benefit from platform services. In the first stage of the sale taking place between September 1st and October 30th, a bonus equal to or over 32% is offered to private sale investors. In the following stage, the pre-sale contributors will have a chance to gain 27% bonus between October 31st and January 7th. As there is plenty of time until the pre-sale ends, the investor has no reason to hurry. Any unsold token will be burned. The initial total supply of FIH is 1,000,000,000 tokens with the following token distribution: 50% private, pre-sale and ICO 15% founders 6.4% referral sales 6% advisors 9% team 13.6% reserve funds All tokens except ICO tokens and reserve funds are locked for 9 to 12 months, which means there will be a very limited supply of FIH tokens in the short term. How the team planning to use the token sale proceeds is not made public as of the time of writing. Team Alessandro Bellato: Bellato has worked for NEST, an information technology and services company, for over twelve years. Filippo Marcassoli: Marcassoli was a marketing specialist at Roche Diagnostics, a healthcare company based in Basel. Luca Del Torchio: Before joining Safilo, an eyewear company, Del Torchio has worked as a consultant at Deloitte and PricewaterhouseCoopers. Vittorio Ferrari: Ferrari, a former marketing director at Bonduelle, has worked for Olivetti and Kodak. Advisors Alvise Saccomani: Saccomani is the head of trading at BANOR, an Italian investment firm. Sebastiano Cappa: Cappa is a member of the board of directors at IAB Europe. Previously he was the head of the Italian branch at SmartFocus, a computer software company based in London. Verdict Below is a breakdown of the risks and growth potential of FidelityHouse. Risks Bonuses provided to private sale and pre-sale contributors are a bit high. (-1.5) The token appeals to a very niche audience, namely FidelityHouse platform users. (-1.5) Growth Potential The project is live since 2011 and has gained serious community interest: 63 million page views, 400 million impressions, 200 million unique visitors and 10 million videos viewed per month in Italy. (+3.5) The platform is able to support any content through its lifecycle while enabling the content creator to monetize his or her efforts. Hashing and timestamping is sufficient to prove any content’s original ownership. (+2.5) There is not much competition for similar projects within the blockchain sphere. (+1) Disposition In many content sharing platforms, their respective creators do not get paid and it is the platform owners who actually make money. FidelityHouse enables these content creators to monetize their efforts and to prove that they are the original creators of the content. Although this is a quite important problem in the digital intellectual properties industry and the use of blockchain almost perfectly fits the goal, surprisingly there is not much competition. The project has been around since 2011 and already has seen great interest, thus an audience already exists. Still, bonuses provided to private sale and pre-sale investors are a bit high, so the ICO investor should be wary. Also, the token’s usage is restricted to the platform and thus a very niche audience, which means that if the project does not attract content creators, low demand for the token can be expected. FidelityHouse receives a 4/10. Investment Details Type: ERC20 – Utility Symbol: FIH Platform: Ethereum Crowdsale: January 8th Minimum Investment: Unspecified Price: 0.0002 ETH Hard Cap: 100,000 ETH Payments Accepted: Ethereum Restricted from Participating: the United States and China For More Information Featured image courtesy of Shutterstock. Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink. Rate this post: Important for improving the service. Please add a comment in the comment field below explaining what you rated and why you gave it that rate. Failed Trade Recommendations should not be rated as that is considered a failure either way. (0 votes, average: 0.00 out of 5)You need to be a registered member to rate this. Loading... Daniel Won 4.8 stars on average, based on 32 rated posts Follow @HackedCom Feedback or Requests? Continue Reading ICO ICO Analysis: Brain Space Published 2 days ago on October 16, 2018 By Daniel Won As we spend more and more time on the Internet, we become more “digital” and unsurprisingly, our everyday practices keep changing. Yet, change isn’t always so simple, especially when it comes down to intellectual property. Constantly using the Internet and creating new, original content whose rights we are entitled to, creates controversies as the intellectual property market faces several crucial problems such as in the following: It is hard to establish connections between businesses and intellectual property owners. There is no high-quality sustainable system dedicated to intellectual property. But no more says the Brain Space team whose primary goals are to create an infrastructure to solve problems in the industry and to provide frictionless access for authors to the international stage. The latter is especially crucial for the market and should be underlined because if it is hard, inaccessible and inconvenient for an author to register and record his or her products, a healthy market’s occurrence is hardly conceivable. Yet this is proven to be hard in the actual intellectual properties market as “a huge increase in capitalization, the issue of infringement of the author’s rights and the misuse of someone else’s intellectual property is acute”. The author has every reason and right to demand that his or her rights are protected and his or her products are used in accordance with legal frameworks. This brings the need for a platform where copyrights, patents or other intellectual properties are registered and protected rightfully. Creating a safe and fast platform to store all this data is not an easy task obviously, yet Brain Space has proven how serious they are by building their own data center for this purpose to support the network of nodes. It is planned to have a capacity of 5 Petabytes (5,000 Terabytes or 5,000,000 Gigabytes), 3,000 KW of energy and 500 server racks each with a 40 Gbit per second Internet connection. Token IMP tokens are used as universal payment tools in the platform. The private-sale price per IMT token is $0.01, the pre-sale price $0.03 and the ICO price is $0.08. As any ICO investors will have to pay eight times of private sale contributors for the same number of tokens, token metrics do not seem favorable for him or her. Any crypto-investor who has taken a likening in the project might be better off if he or she waits until the token hits the market where probably he or she could buy it cheaper than the ICO price. The initial total supply of IMP is 2,700,000,000 tokens with the following token distribution: 10% private sale 26% token sale 5% bounty, bonus, marketing 2% further attraction in the project 17% pre-sale 15% team 25% maintaining the platform project The team is planning to use the token sale proceeds as follows. 28% data center 1% ICO expenses 15% listing, marketing, and business development 7% team 2% attraction of users 2% legal and financial services 8% expansion, operations 2% legal status and licenses 15% backup 5% technical development 14% specialists 1% community events Team Ivan Shikhalev: Shikhalev was a software engineer at Tenzor Company. Denis Dimitriev: Dimitriev has worked as a financial analyst at TeleTrade Russia. Verdict Below is a breakdown of the risks and growth potential of Brain Space. Risks As the ICO price is eight times of the private sale price, any ICO investor will have to pay eight times more than a private sale contributor for the same number of IMP tokens which does not sound like a healthy investment at all. It might be reasonable to wait until the token hits the market and hope it opens at a lower price if you are interested in the project. (-2) Growth Potential The team is planning to have its own data center, which means that the team is aiming to provide sufficient speed and security for the platform in addition to any other nodes run by others. (+2) Blockchains’ immutable permanent nature is a perfect fit for intellectual property platforms. (+2) Disposition The intellectual rights market suffers from several problems such as the absence of a high-quality sustainable platform, the infringement of authors’ rights and the misuse of the authors’ rights as well as products. Blockchain technology, thanks to its immutable, permanent nature, has a high chance to solve this problem and Brain Space is such a platform aiming at these issues. Although one might be worried about the platform’s security, speed, and scalability, the team is planning to build its own high-capacity data center to support network needs. Still, from an ICO investor’s perspective, we cannot say token metrics are favorable as the private sale contributors had the chance to buy IMP tokens with a price of $0.01 while the ICO price is $0.08. As of the time of writing, there are still two months until the ICO, so the ICO investor should strongly weigh the project’s pros and cons before making any investment and likely consider buying tokens after they hit the market. Brain Space receives a 2/10. Investment Details Type: ERC20 – Utility Symbol: IMP Platform: Ethereum Crowdsale: January 14th Minimum Investment: $100 Price: $0.08 Hard Cap: $73,630,000 Payments Accepted: Bitcoin, Ethereum Restricted from Participating: United States, China, and North Korea For More Information Featured image courtesy of Shutterstock. Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink. Rate this post: Important for improving the service. Please add a comment in the comment field below explaining what you rated and why you gave it that rate. Failed Trade Recommendations should not be rated as that is considered a failure either way. 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