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ICO​ ​Analysis:​ ​McAfee​ ​Coin

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According to many blockchain enthusiasts, the modern venture capital system is inherently flawed and broken. With this in mind, McAfee Coin has set out to develop a platform that will completely the fix the inefficiencies of the venture capital system.

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McAfee Coin aims to fix and modernize the venture capital system by taking a hands-on approach to equity investment. The company plans to help its portfolio companies succeed by giving them dedicated attention, guidance, and support. As stated on the website, McAfee Coin will “nurture the total health of the companies with blockchain strategies, governance, overseas marketing, and any other special needs the companies may have.” While McAfee Coin may never be the “missing link” in the evolution of venture capital, the company does have great potential.

TOKEN

The McAfee Coin Token (MCF) will be implemented using the Ethereum ERC20. This means that participants in the ICO will have the ability to withdraw and store their MCF tokens on any ERC20 compatible wallet. MCF holders generate value from the token in three distinct ways: (1) the tokens represent investment capital for equity investments, (2) the tokens function as the fundamental unit of account on the McAfee Coin blockchain, and (3) the tokens provide a reward mechanism on the McAfee Social Investment Network.

According to the whitepaper, the company will be conducting three separate, consecutive ICOs. For ICO I, 46.12% of the funds raised will go towards portfolio company investments, 22.3% towards R&D, 20% to the founders, 6% towards social rewards, with the remainder of the pot (5.58%) towards sustaining operations.

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ICO I MCF tokens are valued at $1.00 per MCF token. The amount of the tokens to be sold is capped at 48,000,000 MCF. Token holders will distributed 100% of additional net profit on a semi-annual basis through the distribution of ETH via smart contracts. All token holders will be eligible for distribution on a predetermined and publicly stated date.

The company intends to list the MCF token on major crypto exchanges right after the completion of ICO I.

TEAM

McAfee Coin’s core team consists of multiple industry veterans, a world-renowned entrepreneur, and several senior professionals. As compared with the majority of ICOs, McAfee Coin has put together a solid team.

The company’s CEO, Yale ReiSoleil, co-managed the Sichuan Hongjian Medical Fund, a ¥20 billion M&A and venture capital fund. The company’s Director, John McAfee, founded McAfee Associates which was acquired by Intel in 2011 and was an investor in Zone Labs which was acquired by Check Point Software in 2003. The company’s COO, Ricky Ng, was the co-founder of Iclick Interactive, one of the largest digital advertising platforms in Greater China. The team also consists of nine experienced business development professionals, software and blockchain engineers, and investment managers.

The team’s advisory board consists of thirteen senior professionals, including several partners at investment funds, quantitative traders, strategic consultants, and lawyers.

VERDICT

McAfee Coin presents a speculative buying opportunity for investors interested in long-term capital appreciation.

The blockchain ecosystem in China is booming and McAfee Coin is well-positioned to invest in the leading early-stage companies in the space. With a current portfolio of five promising companies, a Beijing-based accelerator, and a strong team, McAfee Coin has significant runway for growth. The risks to the downside are not a huge cause for concern, nor do they raise any red flags. Provided the team can execute properly on deal origination and analysis efforts for equity investment, there is a potential that the company could invest in China’s next blockchain unicorn. Overall, the potential upside outweighs the inherent risks associated with early-stage investing.

Risks

  • In general, early-stage investing involves a high degree of speculation and risk. According to several studies, 95% of venture capital funds do not generate their target IRRs. When investing in companies that have yet to achieve product/market fit, both failure and market adoption risk run high. -1
  • John McAfee is renowned for creating the world’s first anti-virus software company, McAfee Associates, which went public and was then acquired by Intel in 2011. While John is a renowned entrepreneur, his past has been highly volatile, as he has been associated with heavy drug use and accused of committing two tropical homicides. Currently, a biopic is being made on John McAfee’s “madness and paranoia,” in which Johnny Depp will star. -1.5
  • The 20% allocation of tokens to the founders is quite significant in comparison to other ICOs. While the company does state that the tokens will be subjected to a lock-up period, no details on divestment clauses were given. -1

Growth​ ​Opportunity

  • Mainland China’s central government published an Informatization Strategy in December of 2016 that states, “the Internet, cloud computing, large data, artificial intelligence, machine learning and blockchain will drive the evolution of everything – digital, network and intelligent services will be everywhere.” With the government’s backing, Mainland China is primed to become the global leader in the implementation of blockchain technologies, which will be highly beneficial to McAfee Coin’s portfolio companies. +3
  • Mainland China is the second-largest venture capital market in the world, with early-stage fundraising having doubled over the past two years. According to Peter Fuhrman, CEO of China-focused investment bank China First Capital, there has been “a tsunami of government-backed entities that are seeding incubators, VC funds, locally, provincially, and nationally. China has a lot of money in its government apparatus. It wants to seed innovation
    and entrepreneurship and this is how it’s doing it.” This momentum in China’s early-stage fundraising landscape will drive more quality companies to be considered for equity investment, thereby decreasing the risk of early-stage investment. +3
  • McAfee Coin already has a portfolio of five companies, which are: Actuality Co, I-House Co, X-Med Co, eSports Co, and GoLive Games Studios AG. Each company already has a small track record of market adoption, which curbs early-stage investment risk. Actuality Co seems to be the most promising portfolio company and ICO I will commit to an $8.1 million investment in the company. +4

DISPOSITION

Early-stage investing is speculative and risky, however McAfee Coin is developing a solid platform that is backed by a strong team investing in a large, explosive market. The company has a clear vision to invest in China-focused blockchain start-ups and provide them with operational support.

While McAfee Coin’s ambition to revolutionize the venture capital system may be over-hyped, the company’s ICO represents a rare chance for individual investors to participate in a venture capital fund. With net profits from the company’s equity investments being distributed to MCF token holders, the potential for a meaningful ROI is relatively high as compared to other ICOs. Against this backdrop, we believe that a score of 6.5​ ​out​ ​of​ ​10​ is warranted.

INVESTMENT​ ​DETAILS

  • Type: Crowdsale
  • Symbol: MCF
  • Pre-ICO Sale: November 6th, 2017
  • Public Sale: TBD November 2017
  • Payments Accepted: BTC, ETH, BCH, and LTC

Disclaimer: no position in McAfee Coin at the time of writing.

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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  1. douglash

    November 28, 2017 at 4:45 am

    Anyone concerned that McAfee may be pawning off on the ICO investors five companies that they’re no longer so excited about?

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ICO

ICO Analysis: Verasity (VRA)

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Verasity is a video-sharing platform that caters to content creators and rewards viewers with VERA tokens just for watching content, sharing videos, watching ads and for referrals. Over the past few years, brands have shifted their advertising model to allow influencers to share products with their audience. This gives products a much more personal touch and translates to better conversions.

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Verasity will provide a way for viewers to help support their favorite channels by the use of VeraSparks. VeraSparks is a smart contract that allows viewers to buy and own a portion of a channel, and be rewarded with profits especially in future growth.

How is Verasity different than the competition in this field? Verasity is the only platform combining the following: Decentralized Proprietary Blockchain, Proof of View (PoV) – patent pending, Watch and Earn, Centralized Video Distribution, VeraSparks and the Spark Marketplace, and multiple ways for creators and users to earn VERA tokens. Just one of Veracity’s features, Proof of View (PoV), will help solve the problem of fake reviews that affect creators and advertisers.

Token

The VERA token is an ERC-20 token used as a payment method between brands and creators directly ensuring that brand placements are verified through Verasity’s Proof of View technology. Not only do brands now have direct access to content creators, but advertisers have the opportunity to reward viewers. Views are recorded on the blockchain so that validating viewer interaction is easily auditable. Proof of View is Verasity’s Patent Pending (*US and international patent pending, application number 62627285) system that provides more accurate audience metrics than traditional methods.

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Team

The list of team members and advisers on their website is quite extensive compared to the majority of ICOs. The team and advisers are showing commitment to the project with team tokens locked for 18 months and advisor tokens locked for 9 months. A few team members include: 

David Orman – CEO & Co-Founder

  • Founding Partner – Hatch-House
  • Founder – Namro Ventures Ltd
  • Advisor – Carabiner Partners
  • Formerly VP of Joost

David Rowe – Co-Founder

  • CEO – Black Green Capital
  • Founder – Hydro66
  • Founder – Easynet Group
  • Former Managing Board Member – Sky

Chris Gale – Co-Founder

  • Founder & CEO – Odyssey Mobile
  • Founder – TouchTab
  • Former CEO – Level Up Media Ltd
  • Crypto Investor & Blockchain Advisor

Adam Simmons – Co-Founder

  • Former VP Marketing – Level Up Media Ltd
  • Owner – Madals TV

Advisers include: 

Dr. Christian Jaag – Advisor

  • Founder – Cryptoeconomics
  • Managing Partner – Swiss Economics
  • Lecturer – Universities of St. Galen and Zurich

Matt Heiman – Advisor

  • Founder – Diagonal View
  • Founder – Mobix Trading
  • Founding Investor – Just Giving
  • Adviser – Channel 4, Visimo, The Cloud, Palringo

Jin Young Choi – Verasity Ambassador for Asia

  • CEO – Bitbank
  • CEO – Woorim Holdings
  • CEO – East Nine Company Ltd
  • CEO – Vision Group Company Ltd
  • Permanent CEO – D!conomy LAB
  • Executive Commissioner of World Franchise Council
  • Former Mayor of Namon City

Joel Kovshoff – Advisor

  • Founder and CEO – MyICOPool
  • Founder and CEO – Athena Trading Bot
  • Blockchain Advisor and Educator
  • A complete list of team members and advisors can be found at verasity.io.

Verdict

Verasity will use blockchain technology to finally have a transparent and reliable solution to the many problems facing the video sharing industry. Some of the key features of Verasity’s blockchain technologies are: Verasity High-Performance Blockchain, VERA Transactions, Proof of View (patent pending) and DPoS. All of the videos run off of VeraPlayer, which is a blockchain enabled video player that allows users to view content securely from many mobile and desktop devices without the need to install additional software. Verasity has partnered with Akamai, a leading global content distribution network. This enables Verasity to deliver over 8 PetaBytes of video data per month, allowing them to scale quickly. If Verasity continues to deliver on the benchmarks outlined on their roadmap, they could quickly become a major player in this highly competitive field.

Risks

  • Although Verasity is unique with their own blockchain and PoV, it still has competition such as Steem, Basic Attention Token, Props, and Flixxo. -1.25
  • The hard cap is on the high side at 6,245,750,000 VRA which equates to over $46M USD. -1.5

Growth Potential

  • Verasity has a large and experienced team along with top-notch advisers that are capable of building and scaling the company successfully. +4
  • Having multiple ways to earn for creators and viewers has the potential to grow at a fast pace while their partnership with Akamai will allow for scalability. Basic Attention Token may use Verasity as its default video player. +3.5
  • Hype and community are important to create exposure for ICOs. Verasity has over 41k telegram members, 10k Twitter followers, and 237k Facebook followers. +2.5

Disposition

Blockchain platforms are in high demand right now. Verasity is no exception. With internet traffic being worth $312 billion by 2021, online video is set to account for 82% of all traffic. Company giants such as Facebook and Google generated $191 billion in advertising revenue in 2017. Personal data has become the new commodity and Verasity aims to reward creators and content publishers. Verasity is 100% SICOP compliant (Sustainable ICOs Protocol) which defines rules and methodology to determine whether ICOs are secure, follow good practices and ethical rules. Verasity is one of the few ICOs that is completely compliant. In an ICO atmosphere riddled with scams, this gives Verasity a head start. Due to the enormous potential as a successful first mover and the fact that they have followed very strict rules to be ethically compliant, Verasity receives a rating of 7.25 out of 10.

Investment Details

  • Symbol: VRA
  • Price: 1 VRA = 0.0075 USD increases by 1% per 24 hours during sale
  • MVP/Prototype: Available
  • Platform: Ethereum
  • Payments Accepted: ETH, BTC
  • Total Token Supply: 12,491,500,000
  • Hard Cap: 6,245,750,000 VRA
  • Min Purchase: 10,000 VRA
  • Restricted Areas: USA (Accredited only), Cayman Islands, North Korea, Somalia, Yemen

Learn more about Verasity:
Website
Whitepaper
Token Sale Info

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.6 stars on average, based on 37 rated postsKent Hamilton - ICO Analyst on Hacked and Founder of CryptoDayTrader.io - ICO Insider Info




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ICO Analysis: Cardium

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Venture capitalist Anthony Pompliano of Morgan Creek Blockchain Capital is looking to “tokenize the world,” and he recently said that eventually, all assets will be on the blockchain. He might get his wish sooner than he thinks, as evidenced by one of the latest blockchain startups planning an ICO.

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Russia-based Cardium basically brings FitBit to the blockchain with a proprietary device dubbed fitness tracker that’s similarly worn on the wrist and is the heart of the project. Cardium, which is designed to tackle the issue of obesity and the chronic diseases it leaves in its wake, like diabetes and cancer, tokenizes daily activity and incentives users with a digital currency as a reward.

It’s a massive ecosystem, one comprised not only of a native digital currency but also a partner gym-fueled mining pool that generates additional tokens that fuel the platform. The reason for gym-mining is to motivate members to participate in high-speed mining activity at participating gyms and while they’re there, exercising and socializing.

The problem Cardium is looking to solve is real, as evidenced by predictions for excess weight and obesity to affect 20% of the global population by 2025. These issues are especially pervasive in but not limited to developing nations. Cardium believes that by incentivizing its members with a reward for physical activity, whether high-intensity or moderate, people will prioritize cardiovascular activity. Cardium is looking to ride the wave of the second generation of wearable devices, one that Cardium believes will work in tandem with the Internet of Things (IoT) technology for autonomous smart devices.

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Here are a few of the features of its device:

  • “Tracking the number of steps and calories and setting goals”
  • “Monitoring the effectiveness and quality of sleep”
  • “Heart rate measurement

For every calorie users burn, they receive Cardium tokens.

Token

Cardium (CAD) is an ERC-20 smart-contract fueled token on the Ethereum network. CAD tokens that are generated from mining can be directed toward the partner network, such as gym membership discounts and sports product promotions, for instance. Cardium estimates that by consuming 2,000 KCALs per day, users can earn 2.64 CAD tokens daily based on the number of calories burned. Cardium has placed a ceiling on the lifetime number of tokens at 475,372,000,000 based on expectations to reach 100 million people over a decade. Any unused tokens will be burned.

Source: Cardium White Paper

Team

Cardium’s management team is comprised of four co-founders.

Philipp Klimov is founder and CEO. He boasts experience at leading Russian cybersecurity firm Kaspersky and experience in DDoS prevention, which bolsters the security profile of Cardium.

Alexander Perminov, anothe co-founder, specializes in data analytics.

Co-Founder Roman Chistyakov brings two decades of experience at major Russian corporations to the table, including Accenture, Rosneft and others.

Sergey Chernikov, co-founder and CTO, specializes in “database design, performance and high-load systems.”

Verdict

Cardium makes it difficult to disagree with physical fitness on the blockchain, and the partner network adds another layer of engagement. Investors should bear in mind, however, that the fitness tracker device wasn’t even a twinkle in the eye of its developers a year ago. It was born at the height of the cryptocurrency fever in December 2017.

While that doesn’t undermine the deal, it does increase the risk. Cardium must promote their brand and people must be willing to use their ecosystem. Otherwise, the reward tokens lose their appeal. If their roadmap materializes, this project could be a winner.

Risks

  • Cardium is a new concept that began at year-end 2017. While the startup has a defined roadmap through year-end 2018, it’s unclear if their fitness tracker is in development yet (samples are being tested this month, according to the company’s roadmap). There’s no history of performance or guarantee the market has room for another fitness tracker. -2.5
  • This brings up another risk, which is the possibility that a company like FitBit, that has proven sales, or worse Google or Apple, which similarly boast wearable products, could decide to integrate blockchain technology and issue digital tokens, which would raise the competition stakes significantly. -2

Growth Opportunity

  • Demand for wearable devices is on the rise, as illustrated below. Meanwhile, and while this part is unfortunate, the number of people with an excessive body mass index (BMI) is also increasing. Cardium has figured out a way to capitalize on each of these trends while at the same time improving the health of the global population. +4

Source: Cardium White Paper

  • Even though Cardium hasn’t generated any sales yet, they have a defined path to do so. The company will generate revenue from sales of the fitness tracker, a device by which all physical activity is measured and sent back to a smartphone and later to Cardium. They expect in year one to “attract” 10 million people and generate EBITDA of USD 150 million. +3
  • Innovation. Cardium’s concept of tokenizing daily activities could be brilliant. Consider the former wildly popular US television competition, “The Biggest Loser”. For 17 seasons, overweight contestants were tasked with losing weight by the carrot and stick method including a USD 250,000 prize reserved for one lucky winner. +3.5
  • Cardium is being advised by Moscow-based Conner & Company for the ICO. This relationship provides greater transparency to potential ICO participants and is a plus. +1.5

Disposition

We arrive at a score of 7.5 out of 10 for the Cardium ICO.

Investment Details

  • Token Type: Utility
  • Platform: ERC20/Ethereum
  • Symbol: CAD
  • Public Crowdsale: June 1 to June 30, 2018
  • Number of Tokens to be Issued: 475,372,000,000
  • Price: One CAD = USD 0.25 (Participants who invest more than USD 250 will receive a free fitness tracker device.)
  • Payment Method: Ethereum
  • Jurisdiction Banned: The United States and South Korea

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.4 stars on average, based on 7 rated postsGerelyn has been covering ICOs and the cryptocurrency market since mid-2017. She's also reported on fintech more broadly in addition to asset management, having previously specialized in institutional investing. Full disclosure, she's invested in bitcoin.




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ICO Analysis: Layer Protocol (LRX)

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With the sharing economy industry poised to soon surpass $40 billion in revenues, the profit potential is massive. Companies such as Airbnb, Uber, and Zipcar depend on user ratings and reviews to give potential customers insight into assets or services before they commit to using them. The issue with the current reputation management system is that it is exclusive to each company and not shared. This allows users with bad reviews to go from one company to another.

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Layer Protocol will solve this issue and tap into this enormous industry by allowing companies to share user reputation history while maintaining security utilizing the blockchain. Layer Protocol is a borderless reputation and incentive system designed to unify the sharing economy companies around the world. Layer Protocol will help establish decentralized reputations that can move freely from sharing platform to sharing platform.

Token

LRX is an ERC20 token that will provide economic incentives for scalable computation of reputation scores through master nodes, and drives community governance. Companies using Layer are also incentivized to use LRX for rewards and accept LRX for payments. Layer Protocol has a partnership with Spin, North America’s leading electric personal mobility company, which will give their blockchain protocol and LRX use from the onset. Spin has over 70 markets in the U.S., with thousands of scooters and bikes on the street, and has been heavily featured on The New York Times, CNN, Bloomberg, and The Washington Post. As Layer’s first partner, Spin will use Layer to power their reputation system, and accept the LRX token as payment for rentals, in addition to fiat.

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There will be a total supply of 1 billion LRX tokens with 400 million available for purchase during the token sale. The token price is 1 LRX = $0.0375 USD with a hard cap of $15,000,000 USD. Team tokens will be vested for a 2-year period.

Team

The Layer Protocol team appears solid bringing leadership and experience from companies such as Y Combinator, Lyft, Samsung, Fitbit, and Stanford.

Team member Euwyn Poon is an entrepreneur, lawyer and software engineer who has been involved in the blockchain industry for five years. In 2014, he co-founded Delta, one of the first projects to offer interest-bearing bitcoin accounts, which was backed by Y Combinator, Initialized Capital, and Winklevoss Capital. He graduated from Cornell and has spoken at CoinSummit London and Inside Bitcoins and has been featured on Bloomberg, Wall Street Journal, New York Times, Forbes, Vice, CNBC and Fox Business Network.

Advisers include:

  • David Chen: Former Partner at Lightspeed
  • Kenzi Wang: General Partner at AU21, a blockchain fund
  • Dmitry Grishin: Co-founder of Grishin Robotics, Mail.ru (DST), one of Russia’s largest internet companies
  • Peter Szeli: Partner at Skyline Capital Group
  • Michael Ma: General Partner at Liquid 2 Ventures
  • Gee Chuang: Co-founder of Ink Protocoland Listia
  • Josh Fraser: Co-founder of Origin Protocol
  • Matthew Liu: Co-founder of Origin Protocol
  • Firoz Khan: Founder of Decentralised Chain
  • Chandler Guo: Blockchain investor (ETH, NEO, Qtum, Binance, Huobi, Gate.io)

Verdict

Layer Protocol will provide economic incentives for scalable computation of reputation scores, which will encourage adoption of the protocol and drive community governance. As well as a decentralized reputation system for the global sharing economy, Layer Protocol aims to be a decentralized credit scoring agency which will help accelerate the growth of the sharing economy. If mass adoption and implementation occur, the future looks bright for Layer Protocol.

Risks

  • Spin has committed to adopting Layer Protocol as its de facto reputation, rewards, and payment system. There is an internal prototype that’s being tested with Spin, but it’s not open sourced or on the testnet yet. -2
  • As with all industries that can benefit from blockchain technology, there will be competitors to Layer Protocol, such as Reputoken and others are sure to follow. However, Layer Protocol does have a leg up on the competition with their partnership with Spin. -1

Growth Potential

  • Having partnerships clearly increases the chance of success for an ICO. As well as having Spin set to use Layer Protocol, the company has also partnered with other blockchain players, including Origin Protocol, Insights Network, and Quantstamp. +4
  • The team members and advisers bring the necessary experience to achieve the project’s goals. The team is also showing commitment to the success of the project by having a 2-year vesting period. +3.5
  • Savvy investors searching for projects that include the option to own masternodes will be pleased to learn that masternodes will be available with LRX. +2.5

Disposition

2018 is an exciting time for blockchain technology. So much innovation is happening with new ICOs launching on a daily basis. Many of these ICOs have nothing more than a whitepaper and are created without solid use cases. Spin has committed to using Layer Protocol which grants a use case from day one. As more sharing economy companies come onboard, Layer Protocol has the potential to be one of the ICO success stories in 2018. Layer Protocol receives a 7 out of 10 rating.

Investment Details

  • Token Symbol: LRX
  • Platform: Ethereum
  • Token Price: 1 LRX = 0.0375 USD
  • Token Supply: 1,000,000,000 LRX
  • Available for Purchase: 400,000,000 LRX
  • Hard Cap: $15,000,000 USD
  • Pre-Sale: On-Going
  • Main Sale: TBA
  • Payments Accepted: ETH

For more information regarding Layer Protocol:

Website: layerprotocol.com
Telegram: t.me/layerprotocol

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.6 stars on average, based on 37 rated postsKent Hamilton - ICO Analyst on Hacked and Founder of CryptoDayTrader.io - ICO Insider Info




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