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ICO​ ​Analysis:​ ​McAfee​ ​Coin

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According to many blockchain enthusiasts, the modern venture capital system is inherently flawed and broken. With this in mind, McAfee Coin has set out to develop a platform that will completely the fix the inefficiencies of the venture capital system.

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McAfee Coin aims to fix and modernize the venture capital system by taking a hands-on approach to equity investment. The company plans to help its portfolio companies succeed by giving them dedicated attention, guidance, and support. As stated on the website, McAfee Coin will “nurture the total health of the companies with blockchain strategies, governance, overseas marketing, and any other special needs the companies may have.” While McAfee Coin may never be the “missing link” in the evolution of venture capital, the company does have great potential.

TOKEN

The McAfee Coin Token (MCF) will be implemented using the Ethereum ERC20. This means that participants in the ICO will have the ability to withdraw and store their MCF tokens on any ERC20 compatible wallet. MCF holders generate value from the token in three distinct ways: (1) the tokens represent investment capital for equity investments, (2) the tokens function as the fundamental unit of account on the McAfee Coin blockchain, and (3) the tokens provide a reward mechanism on the McAfee Social Investment Network.

According to the whitepaper, the company will be conducting three separate, consecutive ICOs. For ICO I, 46.12% of the funds raised will go towards portfolio company investments, 22.3% towards R&D, 20% to the founders, 6% towards social rewards, with the remainder of the pot (5.58%) towards sustaining operations.

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ICO I MCF tokens are valued at $1.00 per MCF token. The amount of the tokens to be sold is capped at 48,000,000 MCF. Token holders will distributed 100% of additional net profit on a semi-annual basis through the distribution of ETH via smart contracts. All token holders will be eligible for distribution on a predetermined and publicly stated date.

The company intends to list the MCF token on major crypto exchanges right after the completion of ICO I.

TEAM

McAfee Coin’s core team consists of multiple industry veterans, a world-renowned entrepreneur, and several senior professionals. As compared with the majority of ICOs, McAfee Coin has put together a solid team.

The company’s CEO, Yale ReiSoleil, co-managed the Sichuan Hongjian Medical Fund, a ¥20 billion M&A and venture capital fund. The company’s Director, John McAfee, founded McAfee Associates which was acquired by Intel in 2011 and was an investor in Zone Labs which was acquired by Check Point Software in 2003. The company’s COO, Ricky Ng, was the co-founder of Iclick Interactive, one of the largest digital advertising platforms in Greater China. The team also consists of nine experienced business development professionals, software and blockchain engineers, and investment managers.

The team’s advisory board consists of thirteen senior professionals, including several partners at investment funds, quantitative traders, strategic consultants, and lawyers.

VERDICT

McAfee Coin presents a speculative buying opportunity for investors interested in long-term capital appreciation.

The blockchain ecosystem in China is booming and McAfee Coin is well-positioned to invest in the leading early-stage companies in the space. With a current portfolio of five promising companies, a Beijing-based accelerator, and a strong team, McAfee Coin has significant runway for growth. The risks to the downside are not a huge cause for concern, nor do they raise any red flags. Provided the team can execute properly on deal origination and analysis efforts for equity investment, there is a potential that the company could invest in China’s next blockchain unicorn. Overall, the potential upside outweighs the inherent risks associated with early-stage investing.

Risks

  • In general, early-stage investing involves a high degree of speculation and risk. According to several studies, 95% of venture capital funds do not generate their target IRRs. When investing in companies that have yet to achieve product/market fit, both failure and market adoption risk run high. -1
  • John McAfee is renowned for creating the world’s first anti-virus software company, McAfee Associates, which went public and was then acquired by Intel in 2011. While John is a renowned entrepreneur, his past has been highly volatile, as he has been associated with heavy drug use and accused of committing two tropical homicides. Currently, a biopic is being made on John McAfee’s “madness and paranoia,” in which Johnny Depp will star. -1.5
  • The 20% allocation of tokens to the founders is quite significant in comparison to other ICOs. While the company does state that the tokens will be subjected to a lock-up period, no details on divestment clauses were given. -1

Growth​ ​Opportunity

  • Mainland China’s central government published an Informatization Strategy in December of 2016 that states, “the Internet, cloud computing, large data, artificial intelligence, machine learning and blockchain will drive the evolution of everything – digital, network and intelligent services will be everywhere.” With the government’s backing, Mainland China is primed to become the global leader in the implementation of blockchain technologies, which will be highly beneficial to McAfee Coin’s portfolio companies. +3
  • Mainland China is the second-largest venture capital market in the world, with early-stage fundraising having doubled over the past two years. According to Peter Fuhrman, CEO of China-focused investment bank China First Capital, there has been “a tsunami of government-backed entities that are seeding incubators, VC funds, locally, provincially, and nationally. China has a lot of money in its government apparatus. It wants to seed innovation
    and entrepreneurship and this is how it’s doing it.” This momentum in China’s early-stage fundraising landscape will drive more quality companies to be considered for equity investment, thereby decreasing the risk of early-stage investment. +3
  • McAfee Coin already has a portfolio of five companies, which are: Actuality Co, I-House Co, X-Med Co, eSports Co, and GoLive Games Studios AG. Each company already has a small track record of market adoption, which curbs early-stage investment risk. Actuality Co seems to be the most promising portfolio company and ICO I will commit to an $8.1 million investment in the company. +4

DISPOSITION

Early-stage investing is speculative and risky, however McAfee Coin is developing a solid platform that is backed by a strong team investing in a large, explosive market. The company has a clear vision to invest in China-focused blockchain start-ups and provide them with operational support.

While McAfee Coin’s ambition to revolutionize the venture capital system may be over-hyped, the company’s ICO represents a rare chance for individual investors to participate in a venture capital fund. With net profits from the company’s equity investments being distributed to MCF token holders, the potential for a meaningful ROI is relatively high as compared to other ICOs. Against this backdrop, we believe that a score of 6.5​ ​out​ ​of​ ​10​ is warranted.

INVESTMENT​ ​DETAILS

  • Type: Crowdsale
  • Symbol: MCF
  • Pre-ICO Sale: November 6th, 2017
  • Public Sale: TBD November 2017
  • Payments Accepted: BTC, ETH, BCH, and LTC

Disclaimer: no position in McAfee Coin at the time of writing.

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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  1. douglash

    November 28, 2017 at 4:45 am

    Anyone concerned that McAfee may be pawning off on the ICO investors five companies that they’re no longer so excited about?

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ICO

ICO Analysis: SyncFab

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SyncFab is a technology company established in 2013 and based in San Leandro, California. SyncFab is the first peer-to-peer Industrial Internet of Things (IIoT) manufacturing blockchain for the hardware manufacturing supply chain. Manufacturers list their machining capabilities on the Syncfab platform and Hardware buyers can send part orders directly to them. Smart contracts guarantee production standards, protect Intellectual Property and guarantee payments. Blockchain makes the supply chain more efficient and cost-effective. By eliminating intermediaries such as brokers, outdated software, and inefficient procurement processes, the Smart Manufacturing Blockchain will easily lower costs by eliminating middlemen, inefficient procurement processes, and outdated software. Syncfab will also connect smart machines to factories and innovators to manufacturers.

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SyncFab was created to be a supply chain platform used to manage, organize and track parts production using smart contracts. Syncfab will use MFG tokens as an incentive for manufacturers to lower prices and place faster bids, which reduces production time and drives competition. Through SyncFab orders will be sent directly from purchasers to manufacturers, cutting out middlemen. Buyers can then track their parts throughout the production process and have them delivered directly to their businesses, which will eliminate the majority of marketing costs since buyers will have a direct connection to manufacturers and suppliers. Using records compiled on the smart manufacturing blockchain, Syncfab will be able to match buyers with their most ideal suppliers and manufacturers.

Token

The MFG Token is an ERC20 token used to reward purchasers, manufacturers and make payments on the Syncfab platform. Through smart contracts, MFG will be used to incentivize manufacturers/buyers who place orders using SyncFab and the Smart Manufacturing Blockchain. MFG will be available to purchase with ETH with 1 ETH purchasing 5,000 MFG, not including bonuses. 1 billion MFG tokens are to be created with 300 million being sold to the public with a hard cap of $30 million. Total supply will become 1 billion minus the tokens not sold during public sale, which will be destroyed upon completion of ICO.
The ICO began on Feb 15, 2018, and ends on March 15, 2018. ICO bonus schedule: Week 1 (15%), Week 2 (10%), Week 3 (5%), Week 4 (2.5%). MFG tokens to be distributed after completion of the public sale. Allocation of tokens: 30% Token Sale, 30% Partnership Adoption Pool, 15% Technical Development, 15% Smart MFG Tech LTD, 10% Founding Team and Bounty.

To purchase MFG, visit tokensale.syncfab.com

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Team

Syncfab’s number of team members is comprehensive, in comparison to other ICO’s, with 10 members and 10 advisors. The executive team members include Jeremy Goodwin – Co-Founder & CEO, (President, CEO of China Advanced Construction Materials, Inc), (Board Member at Cornell NorCal). Andy Le Tong – Co-Founder & CSO, (Co-Founder, CEO of Adaptive Tech), (Advisory Board Member for ImTech). Jay Ligda – CTO, (Previous Owner of SteadyServe.Net, Online Wellness Network, and Synergetic Web Creations). The extensive list of advisors includes Michael Jones (CEO of Science, Board Member of Dollar Shave Club and angel investor with over $2.5B in exists) and  Gil Penchina (Partner at Ridge Ventures, previous VP & General Manager at eBay and angel investor in more than 300 companies such as Linkedin and PayPal.

A complete list of the team and advisors, with brief descriptions, can be found on their website along with their Linkedin links.

Verdict

Industries, such as manufacturing, will soon be implementing blockchain technology as a means to increase efficiency, productivity, and profitability. Many will turn to Smart Manufacturing Blockchain because of its openness to new suppliers and is backed by an immutable distributed transaction ledger. As one of the first tokenized companies to come to market targeting manufacturing, Syncfab is situated to garner significant market share if able to successfully bring to bear its plans. Syncfab’s ambition is to revolutionize manufacturing by connecting buyers directly to manufacturers through the Smart Manufacturing Blockchain. Purchasers and manufacturers will be able to streamline supply chain processes, protect intellectual properties and track parts production in real time. Questions to be answered pertinent to potential investors are: As blockchain technology integrates manufacturing, will manufacturers choose to come on board with Syncfab? If so, in what time frame?

Rrisks

  • There will be some reluctance by suppliers to adopt new technology and current brokers will resist change and want to hold on to their customers and revenues. -1.5
  • International and/or local regulations may limit the use of tokens for supply chain procurement in the areas of the manufacturing supply chain industry. -2
  • Competition in the space will look to take market share away from SyncFab. -1

Growth Potential

  • Syncfab already has an existing platform and has already connected thousands of purchasing departments and individuals to fabrication and manufacturing facilities. +3.5
  • An extensive team consisting of experienced entrepreneurs, investors, and advisors. +4
  • Small businesses will definitely benefit from partnering with Syncfab by connecting directly to consumers. +2.5

Disposition

Current middlemen, which Syncfab looks to dispose of, definitely won’t go away without a fight and could possibly seek other blockchain alternatives to include themselves. Having an existing business already within the industry gives Syncfab a head start on the competition, which is sure to come and challenge Syncfab for market share. Syncfab also recognizes obstacles to mass implementation and lists them in their whitepaper. However, the experienced team and current infrastructure in place, Syncfab is in a good position to effectuate their plans. Syncfab receives a 5.5 out of 10 rating.

Investment Details

  • Token Type: Utility
  • Platform: Ethereum
  • Symbol: MFG
  • Token Price: 1 ETH = 5,000 MFG (without bonus)
  • Payments Accepted During Crowdsale: ETH
  • Crowdsale Date: Feb 15, 2018 – March 15, 2018
  • Hard Cap: $30M
  • Total Supply: Currently 1 billion MFG
  • Jurisdictions Barred from Participation: Iran, North Korea, Syria, Sudan, Cuba, Crimea, Yemen

For more information regarding SyncFab:

Website: blockchain.syncfab.com (team, whitepaper, roadmap, partners)
Twitter: twitter.com/syncfab/
Facebook: facebook.com/syncfab/
Github: github.com/syncfab
Reddit: reddit.com/r/syncfab/
Blog: blog.syncfab.com
Telegram: t.me/syncfab (10,530 members)
Medium: medium.com/syncfabmfg

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO

ICO Analysis: CloudMoolah

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CloudMoolah was successfully launched in the USA in October 2017 with currently over 300 developers and more than 10 million gamers using the platform. CloudMoolah is designed to facilitate and manage payments seamlessly between game developers, gamers and payment merchants in a convenient and secure manner on a global scale.

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The project offers unity developers the opportunity to collect in-app revenues from 100+ million gamers and 500,000 retail points of sales in Southeast Asia. The use of blockchain technology will ensure security and efficiency of gaming transactions while increasing cost savings for developers. CloudMoolah will allow game developers to collect in-app revenues from credit card users and noncredit-card users, which is extremely valuable considering the credit card penetration is less than 3% in Southeast Asia. CloudMoolah combines popular localized payment methods such as Telco Top-Up Cards, Prepaid Cards, Ebanking And The New Moo Token to capture this market.

Token

The MOO token is an ERC20 token used on the Ethereum platform which will have a circulating supply of 300 million and a total supply of 500 million. When released, the MOO token will be available for purchase/trade on public exchanges. Also, MOO can be traded for CloudMoolah Points (CMP), the in-app virtual currency used for payments and transactions within the MOO store. The MOO store is a third party app store populated with Unity content enabling efficient and secure transactions between gamers and developers. Developers will have access to over 100 million gamers through the MOO store.

The public ICO begins March 1, 2018, and ends March 31, 2018. The MOO token price will be $0.30 and have a hard cap of $30 million. The link to join whitelist is here.

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The token distribution is as follows:

  • 41% private/public sale
  • 22% founders/senior management
  • 17% suppliers
  • 10% company
  • 5% staff
  • 5% advisors

Team

The CloudMoolah team has over 30 years experience in the video game industry in Asia with a stellar track record of publishing blockbuster game titles such as World of Warcraft, EA SportsTM FIFA Online 2, Starcraft 2 and Counter-Strike Online. Co-founder and COO Jonathon Sze successfully built EA SportsTM FIFA Online 2 fan base from zero to 25 Million in Southeast Asia. Co-founder and Chairman Roland Ong brought World of Warcraft to Asia and was the founder of IAHGames which won rights for top-rated games such as Starcraft 2, EA Sports FIFA Online 2, and Counter-Strike online. Co-founder and CFO/CIO Benjamin Cher has closed over $500 million worth of VC/PE deals in his career. The complete list of team members and advisors is listed in their whitepaper.

Partnerships include Unity Technologies (Asia’s largest and the world’s most popular game development engine), True Digital Plus, VTC Online, MOL, Softworld, Bluepay, IAH Games, UniPin and Sam & o Group.

Verdict

While CloudMoolah intends to cater to millions of gamers and developers around the world, its primary focus will be on the Asian market, which has been generally under served by mainstream digital payment services. With an experienced and successful team, strategic partnerships  and proven business model, CloudMoolah appears to be on track to make significant headway in the Asia gaming market.

That being said, there are some implementation risks associated with the project. In particular, CloudMoolah is targeting a highly diverse Asian market that differs along multiple strata. This could be seen as one of the major challenges to successful implementation.

Risks

  • As with many ICO’s, the executive team has outside obligations and cannot focus 100% of their attention to the project. -2
  • The project’s main focus region is Southeast Asia, which consists of 11 countries with differing demographics, economics, and languages that can all become major obstacles to mass integration. -1.5

Growth Potential

  • A+ team with decades of experience and huge success within the gaming industry. +5
  • CloudMoolah is an established business that has already made crucial partnerships with both global and local markets. +3.5
  • $30 million market cap with a low 300 million circulating supply. +1.5

Disposition

Working with gaming developers, CloudMoolah appears to be committed to achieving an excellent gaming experience for gamers worldwide. The team comes with great success in the gaming industry that, if applied to blockchain, can create huge cost savings for gamers and larger profits for developers. This leads us to the view that CloudMoolah may be poised for great things. Based upon merits observed, CloudMoolah receives a 6.5 out of 10 rating.

Investment Details

  • Symbol: MOO
  • Market Cap: $30M
  • Circulation Supply: 300 Million MOO, Total Supply: 500 Million MOO
  • Payments Accepted During Crowdsale: ETH
  • Crowdsale DateMarch 1, 2018 – March 31, 2018
  • Token Price: 1 MOO = 0.30 USD
  • Jurisdictions barred from participation: China, USA

For more information regarding CloudMoolah:

Website: cloudmoolah.io (team, advisors, whitepaper)
Whitelist: kyc.cloudmoolah.io
Facebook: facebook.com/cloudmoolah/
Telegram: t.me/cloudmoolah (20,549 members)
Reddit: reddit.com/r/CloudMoolah/
Twitter: twitter.com/cloud_moolah
Medium: medium.com/@cloudmoolah

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO

ICO Analysis: TE-FOOD

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TE-FOOD is now the biggest farm-to-table food traceable system in the world. TE-FOOD serves over 6,000 businesses while averaging more than 400,000 transactions on a daily basis, which results in serving well over 30 million people. TE-FOOD has integrated 2,600 retailers and markets, 3,100 farms, 3,400 livestock agents and 190 wholesale distributors into their system.

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TE-FOOD coordinates with governments, supply chain companies and consumers to enhance food safety, eliminate food frauds and minimize costs for supply chain companies. The entire supply chain will become more efficient through the use of one interoperable transparent ledger; this will help avert large-scale food recalls and enable smaller, targeted recalls.

Currently, the main focus of TE-FOOD is  the emerging countries that account for 60% of the world’s population along with 45% of GDP, and which needs massive technological disruption because of the level of distrust in their food supply chains. Started in Vietnam and having found success, TE-FOOD is aiming to be in 17 countries within the next five years.

TE-FOOD’s revenue sources are the following:

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1. Selling physical and logical identification materials
2. Charging transactional costs
3. Selling food transport environment sensors
4. Charging monthly or sales volume dependent fees on the marketplace

Token

The company is issuing TFOOD tokens, which are ERC-20 tokens created to be used within the TE-FOOD system for the following:

1. Pay for transactions
2. Pay for value-added information
3. Rewarding conscious consumer behavior for using our Consumer mobile app

A total of 1 billion TFOOD tokens are to be created with 51% being available for purchase during the public sale which is scheduled to commence on Feb 22, 2018, and conclude March 22, 2018. TFOOD tokens should be immediately transferred and can be used in the TE-FOOD system after completion of the token sale.

Team

A Vietnamese and Hungarian company combined to create TE-FOOD with a team that includes more than 20 members (each listed with details on their website along with LinkedIn links). The team is led by CEO Dr. Trung Dao Ha (Co-Founder of Thien Minh Group, President of Hochiminh City High Technology Association, Austria Honorary Consul in Hochiminh City for the Austrian Government and Co-founder/CEO of DAO advanced Technology), CeO Erik Arokszallasi (CEO of Erba 96 Ltd) and CMO Marton Ven (CEO at Flumen and CMO at Erba 96 Ltd).

TE-FOOD works with some of the biggest retail food companies in Asia such as AEON, Lotte Mart, JAPFA and C.P. Group. The government of Vietnam’s largest city, Ho Chi Minh City, also employs TE-FOOD. Current partners include: GS1 (barcodes), Unisto (security seals) and Zalo (message/call app).

Verdict

TE-FOOD is developing a scalable, cost-effective system for tracking, securing and ensuring quality for global food transportation which will reduce corruption, theft, fraud and food-borne illnesses. Identification applications are used to track livestock, transports and fresh food packages from the farm to the table. This will enable fresh food sold in retail to be tracked back to their origins. TE-FOOD is able to track food items throughout the entire supply from beginning to end while accessing quality information.

TE-FOOD has been operating in Vietnam since 2016 with a proven track record and buy-in from thousands of businesse. If the company is able to successfully integrate its functioning business to its tokenized model with participation from current clients, along with expanding to new markets, it may find success for itself and investors.

Risks

  • When seeking to expand to new countries, TE-FOOD may face a variety of difficult regulatory and compliance issues working with different governments and agencies. -2
  • The executive team, though accomplished, is still involved with other businesses which may detract from putting their full efforts into the success of TE-FOOD. -1.5
  • Although TE-FOOD does already have a working business, which is definitely a positive, they will still face strong competition from other blockchain companies. -1

Growth Potential

  • The company already has an established working product and with key partnerships with multiple businesses and the government of Vietnam. +5
  • TE-FOOD is scheduled to be in 17 countries within five years according to their roadmap. +2.5
  • TFOOD tokens will be immediately released and available to all investors. +3.5

Disposition

With nearly 80% of food fraud involving fresh food products and livestock, over 400,000 annual deaths due to food contamination and the health threat of antibiotics overuse in animals used for food, TE-FOOD’s main mission is to greatly reduce these issues by making the fresh food supply chain transparent and more effective through a modern, but affordable ecosystem. Having an already working business model combined with the ability to scale, TE-FOOD appears to have the means to accomplish this mission if everything goes to plan. TE-FOOD receives a rating of 6.5 out of 10.

Investment Details

  • Symbol: TFOOD
  • Type: Utility
  • Price: $0.05
  • Accepted Payments: ETH
  • Public Sale Date: Feb 22, 2018 – March 22, 2018 (Bonus levels – 15% Week 1, 12% Week 2, 10% Week 3, 5% Week 4)
  • Public Sale Amount: 512,000,000 TFOOD (51% of total) to be sold. 1,000,000,000 TFOOD total supply
  • Jurisdictions Barred from Participating: None mentioned

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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