Stock Pick: Facebook

Facebook Incorporated (FB) is a social media giant that lets users connect with other users, post comments, share pictures, and share links to interesting web content. The firm began as a school-based social networking platform at Harvard in 2004. The company headquarters are located in Menlo Park, California with 30,275 employees and touts 1.47 billion daily active users.

Technical Analysis of Facebook Incorporated (FB)

FB started to show signs of weakness on July 26, 2018 when it gapped down and opened at 174.89. The open was 19.59% lower than the previous trading day’s close of 217.50. This plunge marked the worst one-day drop in history, wiping out $119 billion in FB’s value. Mark Zuckerberg’s nightmares did not stop there as FB continues to plummet as of this writing.

Nevertheless, it’s always a good idea to take a contrarian stance when stocks make extreme moves.

Technical analysis show that FB is still within the ascending channel even though it dropped by so much in recent weeks. In other words, FB is still in an uptrend. There’s no need to push the panic button as long as the stock continues to respect its uptrend line.

On the contrary, it’s actually a good idea to consider buying at the uptrend support. The stock has bounced off this trendline since 2013 so there’s a very good chance that FB will do the same this time around. The stock has suffered so much losses in such a short period of time so a drop at this level should inspire a bounce.

Fundamental Analysis of Facebook Incorporated (FB)

On top of the technical analysis, fundamentals offer some support to our bullish sentiment. FB’s trailing twelve months (TTM) price to earnings ratio (PE ratio) is 25.92. The stock appears fairly valued. However, it has a five-year maximum of 232.91. This tells us that investors are willing to pay a premium for FB shares.

In addition, Zacks reports that Facebook’s first quarter results beat expert estimates. Analysts forecasted that the company would generate revenues of $11.45 billion and a profit of $1.36 per share. However, Facebook posted revenues of $11.97 billion and an earnings per share of $1.69. Though, second quarter earnings did poorly, which is the main reason the stock dropped on July 26, 2018.

Most investors are probably aware of the privacy scandal that was brewing earlier this year. It seems that most of those negative news and worse than expected short-term earnings are already priced into Facebook’s stocks. This tells us that the worst is most likely behind us.

The strategy is to buy the dip as close to $164 support as possible. If bulls can successfully defend the uptrend support, then FB might be able to muster a rally to our target of $210.

The timeline for the target is less than six months.

Weekly FB Chart

Monthly FB Chart

As of this writing, the Facebook Incorporated stock (FB) is trading at 167.18.

Summary of Strategy

Buy: As close to 164 support as possible.

Target: 210

Stop: Close below 160.

Kiril is a CFA Charterholder and financial professional with 5+ years of experience in financial writing, analysis and product ownership. He has passed all three CFA exams on first attempt and has a bachelor's degree with a specialty in finance. Kiril’s current focus is on cryptocurrencies and funds, as he does his own crypto research and is a Product Manager at Mitre Media. He also has his personal website, where he teaches people about the basics of investing. His ultimate goal is to help people with limited knowledge of finance and investments to create investment portfolios easily, and in line with their unique circumstances.