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ICO Analysis: Exscudo

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Exscudo is a mix of legacy and cryptocurrency-based financial tools for global finance. Its token is EON and its ICO begins on April 25th. Currently, early investors get a 10% bonus and are able to invest for about .0002 per EON. Exscudo stands for “exchange” and “escudo,” which was the currency of the great Portuguese empire.

“We have combined the best practices from the centralized and decentralized approaches,” Exscudo CTO Alex Sitnikov says in a video introduction of the platform. According to him and his team, the centralized exchange built into the Exscudo platform is not a red flag for cryptocurrency enthusiasts, but instead a “source of liquidity.” But, all exchanges are sources of liquidity, are they not? And wouldn’t the point of being “open and compatible” be to provide a dumb pipe for transactions to travel down, without the need of the token’s developers – at all?

The public face of Exscudo is incredibly well polished. A dense 47-page whitepaper outlines the project. In this document, Exscudo purports to not be a competitor of Bitcoin, Ethereum, or anyone else – rather, their purpose is to provide “flexibility” that these platforms do not. This begs immediate questions, because the statement “existing blockchain systems could not give us enough flexibility, functionality and independence from third parties” requires significant qualification to ring true. In what way, for instance, does creating a new third-party platform solve the problem of reliance on third-party platforms? Users are simply now relying on this untested third-party.

The whitepaper is not dishonest, however. It notes that the EON blockchain is not particularly better – their reason for creating it was a matter of independence.

… it enables Exscudo to be independent and launch new functions when it is needed.

These things may not be a total project killer, though, because the project seems to have a myriad of goals. Let’s go over them.

1. Enable easy transactions for users without much technical expertise.

This goal is shared by a number of other projects released in the past several months, including Humaniq and Cosmos. That this market is becoming more crowded is not necessarily a drawback, but novelty is important when it comes to driving value toward a single variable. A similar goal of the project is to offer fiat debit cards to users, something which took several years for other new world currencies to develop.

2. Make it easy for miners to get from mining to cashing out.

Exscudo offers a large range of cryptocurrency pairs to trade in comparison with the mainstream crypto-currencies and fiats. It offers extended functionality for trading (mobile platforms, web-platforms), ease of withdrawal to fiat, reliability (developed technology to protect against DDOS attacks) and protection against hacks.

It appears that the EON blockchain itself is a separate project from the Exscudo Exchange and related services, but they use EON. It seems that a version of proof-of-stake is used to mint blocks, with users being required to put up funds in order to process transactions.

3. Provide an API for merchants.

Merchant APIs are still a rarity in the Bitcoin world, with only a few main players including Bitpay. Having this from the outset as a core-developed project is a value add. The Exscudo merchant API would allow the acceptance of Bitcoin and other cryptocurrencies into the Exscudo ecosystem.

4. Provide reliable trading platforms for international private traders as well as institutions.

5. Offer a secure messaging application.

This project is already in the works. Like Exscudo Exchange, it uses the EON blockchain to function. Others could presumably built in competition with it. There is a booming market for secure messaging, and no serious blockchain-based plays have previously come about. Channels could become an investor’s Signal app, and could rightly be the only truly valuable offering here.

Who Is Behind Exscudo

For this article, we’ll focus on the figureheads. As previously stated, the platform has a very polished look and feel, which can be credited to the front end team. In our modern age, this does not necessarily mean anything at all. Good web developers are increasingly common, to the point that the industry is moving to a self-service model by and large.

Owner and the CEO of Exscudo. With over 18 years of experience in IT technologies and their integration into the real sector of economy he has worked on managerial positions for more than 8 years now. He is a consulting expert on DAPPS Ethereum and consults major Russian financial market players on cryptocurrencies trading. Andrew is an expert on blockchain technologies and decentralized cryptographic data transfer networks.

According to LinkedIn, Andrew Zimine is Estonian, an alumni of Vyatka State University, and has served almost exclusively in executive capacities throughout this career. He lists Java as a skill, and must have used that much more between 1997 and 2002 when he worked as a “specialist engineer.” It is hard to reconcile the claims of his public-facing bio with his LinkedIn resume.

Next up, we have Alex Sitnikov, from the video. Sitnikov worked for Big Blue (IBM) from 2007-2010. This is a big plus in terms of his understanding of how large organizations operate and use money. He appears to have attended Vyatka State University at a time which overlaps Andrew Zimine’s – which might explain how the two met. He is eloquent in his expression of the project, and if the project takes off, will be a valuable asset in terms of professional communication.

Then there are several lead developers, presumably in charge of hiring others who do not make the list. To credit for the amazing web design is one Aliaksandr Zahatski, who previously had an executive role at a “major e-commerce company.” Some research reveals that this company was VZV.su, an apparent Eastern European answer to Zappos, but only for shoes. From this side of the pond, it’s hard to determine the validity of the use of the term “major,” but one thing is for sure: this fellow knows how to make clean websites that are appealing to consumers.

The Verdict

It is not looking good for Exscudo. Perhaps the author is salty, having covered dozens of scams and failed cryptocurrency projects over the past few years, but there are some seriously severe drawbacks to Exscudo which are not sufficiently addressed. Let’s go over them in detail before pronouncing a safety rating on this ICO.

  1. Closed-source?! One of the fundamentally important things about cryptocurrency and cryptography in general is that code is open for review by security researchers around the globe. Much of the Exscudo platform, and the Eon blockchain product, are going to be closed source. According to them, this is for security. This alone is sure to earn it bad reviews from cryptographers and cryptocurrency experts, as well as developers who might otherwise have been interested in building products for the ecosystem. This is not 1996. If it’s not open, there has to be a good reason, and “because security” doesn’t pass the bar. Nevertheless, for those who want to be more forgiving on this score, the whitepaper does note:

    We will publish the source code concerning consensus rules, coin emission and block confirmation on GitHub. The description of the mathematical model is available in the EON whitepaper on the site eontechnology.org.

  2. Limited novelty. Hacked readers already know that this is not the first “integrate all the coins” solution, and surely not the last. Exscudo needs to have some serious partnerships, on the scale of BBVA or the World Bank, in order to really set itself apart. Unfortunately, it is not boasting such.
  3. Murky team. So you say, “Satoshi Nakamoto was anonymous. What does it matter who is building these projects?” Typically, on this score, you would be right. But Exscudo demands to know your identity in order to use the platform fully (which could be seen as a plus for regulatory issues), so you too should demand to know more about its backers. They claim to have around $6 million invested of their own money, but this also begs the question of why not just sell the coins on an on-going basis, instead of using the ICO model? There are a lot of unknowns in their team portfolio, and this could lead to scaring off would-be other investors besides yourself.
  4. Large pre-mine. 35% of the total coin supply will remain with the Excsudo team. This is absurd and almost begs the question of why create a currency at all. If 35% of the US dollar were in the hands of less than 10 people, would it even be considered a currency? We may have a situation where most of the “wealth” is controlled by a few, but this wealth amounts to far more than just their currency. By that metric, Exscudo is far more extreme: 35% of the currency as well as the entirety of its liquidity is centrally controlled. Are they sure they’re utilizing decentralization appropriately?

These factors are all very serious. They do not necessarily spell out a scam, but the thing could easily go that way! These factors combined, while comparing Exscudo to competing plays (such as Humaniq), make its monetary safety rating very hard to upgrade beyond a 3.9.

The author could be wrong, and you might get lucky, but what we’re looking at here is something that most traditional investors could determine they do not need and that any cryptocurrency expert would run away from. The idea may be noble: make it easier for traditional investors to get into cryptocurrency, but we have such offers on the table already or in progress via ETFs and professional-grade trading platforms like Gemini or Bitfinex.

Again, the author could be wrong. As always, this is only one person’s view. Other viewpoints so far seem to be overwhelmingly positive, but one must keep in mind how easily some “journalists” are bought off in this day and age. The author did not pollute this article with any input from the Exscudo team themselves, but purely graded it on its apparent merits (or lack thereof.)

Investment Details

As noted, 35% of the coins will remain with the Exscudo people. Some more will be issued to those who are answering bounties – doing things for the project that have not previously been done, including evangelizing (which is fishy, because it shouldn’t be something users need incentive for). In total, 156,600,000 coins will be available to the public, although of that another 5,280,000 EON will be issued to bug fixers as well as the adviser/ambassador team also listed on their front page.

To invest early and get a 10% bonus, you can create an account like below. At time of writing, the price was around 20,000 Satoshi each.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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5 stars on average, based on 2 rated postsP. H. Madore has covered the cryptocurrency beat over the course of hundreds of articles for Hacked's sister site, CryptoCoinsNews, as well as some of her competitors. He is a major contributing developer to the Woodcoin project, and has made technical contributions on a number of other cryptocurrency projects. In spare time, he recently began a more personalized, weekly newsletter at http://ico.phm.link




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1 Comment

  1. mandym4life

    June 29, 2017 at 3:12 pm

    I bought some EON’s a month ago…still hasn’t hit an exchanges…

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ICO

ICO Analysis: Uulala

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Uulala offers a payment, remittance and micro-credit solution to the underbanked population in Latin America. The Uulala platform provides individuals in the U.S,, Mexico and Latin America the ability to participate in secure financial transactions, create a credit profile, make money transfers, as well as receive access to entertainment and participate in e-commerce, which they could not access before due to limited banking infrastructure.

The market for remittance is growing due to the situation in the economies of the world, trends in the development of migration processes and the level of unemployment. Total money transfers in the U.S. amounted to $429 billion in 2016.

Latin America and the Caribbeans are the only regions in which the growth of remittances was noted in 2016. According to the assessment, their total amount was $73 billion U.S. dollars (6.9% more than in 2015).

According to the World Bank, the average commission on transactions in the world is 7.45%, and in many remittance corridors apply significantly higher rates, which can reach 15%.

Uulala plans to take advantage of mobile money transfers through thousands of points of deposit of funds and through their Power User program. Their platform will also offer value-added services, such as entertainment products, the ability to replenish the balance of mobile phone, paying invoices abroad, forming a credit profile and cashback.

In addition to this, Uulala has filed a patent for in-house developed dynamic method fragmentation, which involves cryptographic data splitting into unique segments, the use of an error-prone Reed code – Solomon and the algorithm for calculating the checksum.

The company will create and track users credit profile, which will allow opportunities for micro-crediting platform that links creditors and lenders.

Overall, the company plans to offer a set of services in one application through an affordable and easy to use platform.

Competitors’ Market Landscape

The most significant competitors are Stellar, Trinity Network Credit, Monetha and Graft.

Traditional companies involved in remittances include Western Union, Paypal and Moneygram.

The project has a fully working MVP and is planning to release a fully working product after the crowdsale.

Token

The token Metrics are outlined below:

  • Soft Cap: 5m USD
  • Hard Cap: 50m USD
  • Total Supply: 750,000,000 UULA

The token distribution is outlined below:

  • 33% (250,000,000) – private sale participants
  • 33% (250,000,000) to he distributed to public sale participants
  • 10% (75,000,000) reserved by the Company to incentivize community, user adoption and strategic partners.
  • 10% (75,000,000) to be distributed by the company to appropriate founders and early investors at the company’s discretion.
  • 14% (100,000,000) to be distributed by the company to users of the Uulala platform through a referral and rewards program on the platform.

Any unsold tokens in the private sale will go into the public sale.

All unsold tokens from the public sale will stay on the Uulala platform held by the Company for sale only on the platform program

Token sale metrics are provided below:

Private pre-sale

  • 2 million – 2 cents
  • 3 million – 4 cents
  • 5 million – 6 cents
  • Cap – 10 million
  • Token allocation : 250,000,000

Public pre-sale

  • 3,333,333 USD – 8 cents
  • 3,333,333 USD – 10,000,000 USD – 12 cents
  • Cap – 15m
  • Token allocation: 125,000,000

Public sale

  • 5m – 13 cents
  • 2m – 17 cents
  • 18m – 28 cents
  • Cap – 25m
  • Token allocation – 125,000,000

Uulala will use part of the proceeds it received from the commission to buy back tokens the user.

Team

Two executive team members stand out in particular.

Oscar Garcia, CEO

Background – IT, Entrepreneurship

Relevant experience and achievements:

1) SEO Experience in Explore talent – creating online sales channels
2) Created web90x – e-commerce company
3) CEO in Batched – platform for services used by online merchants (mainly processing)

Oscar has relevant experience in programming and business development. It is clear that he has an understanding how to work with merchants and payment processors. Based on his contacts he is creating Uulala. He also has experience running a company, which alone is important.

A major issue is that he does not have experience implementing global projects.

Frank Dicrisi, COO

Background – Statistics

Relevant experience and achievements: COO in Atlantic Pacific Processing Systems, Inc. (payment processor).

Frank has a relevant experience, education and connections.

Alan Alvardo, CTO

 

Background: IT
Relevant experience and achievements: Ten years experience in IT; especially noteworthy are his jobs at Ktapulta Ventures and Opencap (both companies are involved in financial services in Mexico).

Verdict

Uulala offers a traditional use of blockchain for payment facilitation. The project is rather ambitious, has a clear business strategy and focus on the LATAM. The team is educated and has the necessary connections with the payment processors, electronic payment providers and merchants.

Risks

  • The token use case is supplementary. -0.5
  • There is quite a big difference between private sale price and public sale prices. -1.5
  • Competition is rather fierce in this segment. Finance is the first sector that has been disrupted by lockchain. -1.5
  • Low hype level. It seems they are mainly focused on regional marketing and do not have big brand awareness inside global crypto community. -1
  • The token will be harder to list with the multichain tokens on the exchanges. -1
  • Had cap is rather high for the current market. -1

Growth Factors

  • Idea and business case are clear. +1
  • The company has provided potential sales projections. Judging from the number of users they plan to have, their network can achieve a very high transaction volume and capitalization in the long term. +1
  • A focus on Latam, with relevant connections in the industry can allow Uulala to penetrate market fast. +2
  • MVP is available, and they are planning to launch their app after crowdsale. +3
  • Buyback mechanism is in place. +1
  • The company has managed to secure several relevant partnerships like YipTV (streaming service), Federal Consumers Association (which can bring a lot of users for their platform) and Bitlumens (provides lending options). +2
  • Team is above average, well built and educated with a relevant connection in the industry. +1.5

Disposition

Uulala has a noble vision of providing financial services in unbanked regions with a focus on LATAM. They have a team with the necessary skills and background as well as partnerships to back them up. However, there are many risks and ROI maybe not doing so well in the short term. After they get many users on board, it could be a good investment in the long term. I would say it is a good investment for people who share their vision and could use their app in the future. Uulala gets 5 of 10.

Investment Details

  • Type: Utility (supplementary token)
  • Symbol: UULA
  • Platform: Multichain
  • Crowdsale: Ongoing
  • Minimum Investment: none
  • Price: 13-28 dollar cents depending on the round
  • Hard Cap: 50m
  • Payments Accepted: USD, BTC, LTC, ETH.
  • Restrictions Barred from Participating: None

General details :

website : https://tokensale.uulala.io/

WP : https://tokensale.uulala.io/white_paper.html

FB : https://www.facebook.com/UULALAapp/

Telegram : https://t.me/uulalacommunity

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.9 stars on average, based on 7 rated postsVladislav Semjonov has a legal and financial background. He has been involved in crypto space since early 2017 in both ICO advising positions in several ICO consultancy firms, and as an ICO analyst for VC. He began contributing for Hacked.com in April 2017.




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ICO Analysis: Peer Mountain

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Many blockchain-based projects these days seem to focus on issues like data and identity, as these issues come to the forefront of public attention with widespread scandals like Equifax and Cambridge Analytica.

While these kinds of issues definitely affect consumers, companies are lost in the fray as well.

Regulatory bodies like governments have come down and demanded that corporations practice safe data storage and transmission practices that keep the consumer’s interests in mind. One such example is GDPR.

Solutions like Civic have emerged to give users control over their identities online. Peer Mountain is a project that not only lets users identify themselves online in a secure manner but also allows companies to offer services to users using PMTN tokens while staying compliant with regulation.

This could be huge as not staying regulatory-compliant could lead to huge fines or worse for companies.

The myriad of compliance concerns, such as compliance costs, data protection, onboarding, reliable KYC, real-time risk assessment, and so on is not being addressed sufficiently by current market solutions.

Peer Mountain is aiming to be the one-stop solution for safe, online personal data usage (consumers) and compliant, online provision of services (enterprise).

Peer Mountain Example: Car Rental

To give a concrete example, imagine you’re renting a car.

With Peer Mountain’s services, you can submit car rental forms in a few taps and get digital car keys sent to your Peer Mountain account right away instead of having to stand in a line for hours just to fill out some paperwork and wait even more.

Here’s how that works:

  1. You verify your identity with the services of identity verifiers, such as insurance companies. Your identity verification (e.g. just the confirmation that you are who you say you are vs. your personal details) is then stored safely on Peer Mountain’s decentralized network
  2. The car rental company gets access to your identity verification (confirmation document) but NOT your detailed personal information
  3. Since your identity has already been verified, the rental process is quicker
  4. For the rental agency, they receive verification but not any personal data, which means they don’t have to worry about data regulation concerns

Token

In the Peer Mountain token economy, PMTN is used for the following:

  • Offering services – when an end-user uses a Peer Mountain invitation or service offered by a company, the company pays a small PMTN fee
  • Using an identity verification – when an identity verification supplied by a verifier, such as a bank, is used, the verifier is paid in PMTN by e.g. a company that wants to verify the identity of their consumer

Everyone involved in the Peer Mountain ecosystem can take on the role of a consumer, service provider, or identity verifier. For example, service providers can provide identity verifications as another way to earn revenue.

Of the total PMTN supply (to be determined by Smartcap – red flag), 40% will be sold, 40% will be kept in the treasury, 10% will go to the team, 8% will be held in legal reserve, and 2% will go to the advisors.

Peer Mountain’s token sale has 4 stages:

  1. Presale 1 (priority first)
  2. Presale 2 (priority first) (presale ended March 15th, 2018)
  3. Tier 1 (public)
  4. Tier 2 (public)

peer mountain token sale

Of the proceeds, 40% will go to technological development, 25% to business development, 25% to marketing, and 10% to regulatory and legal costs.

The hard cap, too, is to be determined by Smartcap – red flag.

Team

CEO Jed Grant – Grant was named one of the top 200 European fintech leaders by LATTICE80 and has had a long career in tech, including IT at NATO as well as deep experience in compliance as CEO of KYC3.com, a leader in the compliance world that has been recognized for many relevant awards and honors, such as WealthTech Circle in London, Disrupt.Finance in Zurich, Fintech Fusion in Geneva, Lux Future Lab in Luxembourg, and Europe4Startups.

In terms of advisers, two in particular stand out.

Jeremy Epstein, CEO of Never Stop Marketing – took Sprinklr, a customer experience management platform for businesses, from $20m to $1.8b in four years as CMO

Professor Jorge Sanz – Global Chief Innovation Officer in Banking at IBM

Verdict

While the idea is great, Peer Mountain suffers from issues, such as a lack of strong team and advisors (relative to other projects), no working product, no disclosed significant partnerships, and a variable total token supply as well as token sale hard cap.

Risks

  • Team could be stronger relative to other projects’ teams. (-0.2)
  • Same goes for advisers. (-0.2)
  • No working product. (-0.2)
  • No significant partnerships that have been disclosed. (-0.2)
  • Max PMTN supply and token sale hardcap are variable and not set in stone. (-0.5)
  • Maximum contribution amounts unspecified. Combined with heavy discounts for presale purchasers (30% – Presale 1, 20% – Presale 2), this could be worrisome for those looking to get in on the public sale. (-1)

Growth Potential

  • Potentially huge emerging industry (staying compliant with data regulations). (+4)
  • First mover advantage – Peer Mountain seems to be the only project addressing the issues of personal data protection and data regulatory compliance at the same time. If things go well, they could cement themselves as the market leader quickly. (+3)

Disposition

Peer Mountain is a promising project with a very strong promise. However, things like lack of a strong team and advisors, no working product, no significant, disclosed partnerships, variable supply and funding cap, and unspecified maximum contribution amounts make it somewhat of a risky investment. Further analysis is recommended for those interested. As a result, Peer Mountain receives a 4.7/10.

Investment Details

  • Type: ERC20 – Utility
  • Symbol: PMTN
  • Platform: Ethereum
  • Crodsale: TBA
  • Minimum Investment: 1 PMTN (Presale), Unspecified (Public Sale)
  • Price: 1 ETH = 2,917 PMTN
  • Hard Cap: Unspecified
  • Payments Accepted: ETH
  • Restricted from Participating: Unspecified

For More Information:

Peer Mountain Website

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO Analysis: SmartContainers

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Based out of Switzerland, Smart Containers aims to combine Internet of Things (IoT) sensors and blockchain to rent out airfreight containers used for food and medicine transportation that also track temperatures on the blockchain throughout the shipping process.

Maintaining the right temperature for things like food and medicine is crucial to protect against degradation of product. The integrated IoT sensors will also allow the smart containers to know who’s renting them, when the contract ends, and when to invoice a customer.

Smart Containers already is #4 in the business to business (b2b) global pharmaceutical transportation market with its product, SkyCell. The company has plans to introduce SkyCell in the consumer market as well, which is much bigger than the b2b market.

The company claims to have close to 100 patents, be 75% more reliable than the current market leader thanks to a less than 0.1% temperature deviation, and have the largest amount of blockchain-based IoT sensors in all of airfreight.

By building LOGI CHAIN, Smart Containers is building a mostly free, open platform for logistics companies and users, such as airlines, customs brokers, sea freight companies, and so on. LOGI CHAIN will provide additional services like payment and insurance through its partners, all paid for using LOGI. The smart containers will be completely autonomous, allowing for truly paperless logistics. Billing will be automated throughout the supply chain and through the use of cryptocurrency, transaction fees will be significantly lower.

Smart Containers has also entered the food transportation market recently through FoodGuardians, which is launching in Europe in 2018.

Token

SMARC tokens will be used for profit sharing in the proceeds of SkyCell and FoodGuardians. 20% of Smart Containers’ future dividends as well as potential exit profits from its subdivisions like SkyCell will be paid out to SMARC holders proportionally in ETH according to the number of SMARC tokens in circulation.

LOGI is the utility token for LOGI CHAIN and will be used by parties in the ecosystem to pay for transactions.

There is a total of 150 million SMARC and 100 million LOGI.

Smart Containers is selling two tokens to raise a total of $40m.

120 million SMARC / 150 million SMARC will be offered in the ICO – pre-sale, private, and public phases ($36m). The remaining 30 million will be used to cover ICO costs and align interests of the management team.

Pre-sale was at the end of May and open to invited individuals and organizations. 49.3m tokens (41% of ICO amount and valued at $16m) were sold in the private, invitation-only pre-sale. Participants in the pre-sale bought SMARC at a 25% discount while those in the crowd sale can buy tokens at a 15%, 10%, and 5% discount (first third, second third, and final third of participants respectively). 12.8m tokens (10.66% of ICO amount valued at $5m) are available during the public token sale.

57.9m tokens, or nearly half the tokens for sale valued at $15m/$36m total, are offered in a private sale to institutional investors (red flag).

20 million  / 100 million LOGI will be sold in the token sale – pre-sale, private, and public ($4m). The rest of the tokens will be used for the LOGI CHAIN Foundation (50m tokens), Smart Containers Group foundation capital and ecosystem initialization (25m tokens), and bounty program and incentivizing of board members (5m tokens).

As with SMARC, LOGI pre-sale was held at the end of May and open to select individuals and organizations. Pre-sale saw 5.85m tokens (29.3% of tokens for sale or $1.25m) for sale to invited investors. Participants in the pre-sale bought LOGI at a 25% discount and those in the public sale can buy 3.9m tokens (19.5% of float) worth $1m at a 15%, 10%, and 5% discount (first third, second third, and final third of participants respectively).

10.25m tokens, more than half the float of LOGI or $1.75m/$4m , is for private, institutional investors (another red flag).

Proceeds from the sales of both tokens follow a 3-year allocation plan.

For the funds raised through the sale of SMARC, $15m will be used to scale Skycell, $13m for the launch and scaling of FoodGuardians, $3.6m for reserves and team compensation, $2.4m for marketing, and $2m for Smart Containers IT.

LOGI sale proceeds will be used as follows.

  • $1.55m initial IT development costs
  • $1.5m setting up and running the LOGI CHAIN Foundation
  • $0.75m marketing
  • $0.2m finances and fees

As of press time, $12.82m/$21m in SMARC tokens have been sold while $1m/$3.25m in LOGI tokens have been sold.

All investors have to pass AML and KYC verification.

Team

CEO and Co-Founder Richard Ettl – worked at Bobst Group, a Switzerland-based, global leader in providing equipment and services to label and packaging manufacturers, before founding Smart Containers with Nico Ros

CTO and Co-Founder Nico Ros – as managing partner at ZPF, a Swiss engineering company, he worked with famous architects Herzog & DeMeuron to construct the most expensive buildings in Switzerland before founding Smart Containers with Richard Ettl

On the adviser side, two names stand out.

Oliver Bussmann, former CIO of UBS and SAP as well as President of the Crypto Valley Association (association that promotes development of Zug, Switzerland as a blockchain and crypto hub – Crypto Valley Association partners include KPMG and ConsenSys)

Michael Guzik, ICO Lead for Lykke and former Head of Blockchain & Manager of Digital Strategy at PwC

Verdict

Though Smart Containers is a proven company, the need for an ICO is vague, especially for its utility token LOGI, and LOGI CHAIN is yet to be developed. These factors along with other risks (discussed below) make this an investment that requires proper due diligence.

Risks

  1. SMARC is definitely a security token since it grants token holders the right to dividends from Smart Containers’ profits. In its ICO FAQ, the company says that SMARC are not categorized as security tokens under Swiss law, but investors should be careful. -1
  2. LOGI CHAIN yet to be built. -0.5
  3. Very small amount of tokens available to public compared to private and pre-sale investors. -0.4
  4. Information on lock-ups or vesting vague at best (see “What is the vesting schedule for Team and Advisors token?”), -0.4
  5. No max contribution information. This along with heavy token distribution to pre-sale and private investors is worrying. -0.4
  6. Smart Containers whitepaper light on details about LOGI token utility and focuses a lot on the company’s accomplishments thus far, making it seem like a push for non-equity fundraising via the sale of SMARC tokens in an ICO. -0.2
  7. Competitors like VeChain, Walton, WaBi, etc. working on blockchain integration into supply chain scenarios and in the case of VeChain, have much more significant presence and partnerships (e.g. being incubated by PwC) already established. -0.2

Growth Potential

  1. Through SkyCell, the company is well-established, operational, and has revenues. In the Smart Containers whitepaper, the team claims customers like Roche, Takada, and Novartis. +3.5
  2. Skycell is partnered with large carriers like Cargolux and Emirates, already giving it an in in the industry. +2
  3. Even if the ICO is mostly for fundraising via SMARC tokens, if the tokens really give token holders the right to dividends, investing in them could prove profitable if the company does well, which is very possible considering its past and present performance as one of the leaders in the container industry. +3.5

Disposition

  • Although the need for LOGI utility token isn’t clear, and the LOGI CHAIN blockchain solution has yet to be developed, investing in SMARC tokens could prove profitable for investors that want to benefit from the dividends of a leading container providing company.
  • Smart Containers receives a 5.9/10.

Investment Details

  • Type: Security, Utility
  • Symbol: SMARC, LOGI
  • Platform: Unspecified
  • Crowdsale: Now until June 30th, 6PM CEST
  • Minimum Investment: $500 USD
  • Price: 1 SMARC = $0.432, 1 LOGI = $0.285
  • Hard Cap: $40m ($36m SMARC, $4m LOGI)
  • Payments Accepted: BTC, ETH, fiat currencies via credit card including USD, EUR, and CHF
  • Restricted from Participating: USA and countries facing embargoes and sanctions from the US like Burma, Cuba, Côte d‘Ivoire, Iran, North Korea, and Syria.

More Information:

Smart Containers Website

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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