What is Optimal Shelf Availability Token (OSA) – And Is it Worth Your Time?

Optimal Shelf Availability Token (OSA) splashed onto the first page of CoinMarketCap this week when its token circulation stats were updated.

While the coin price remained the same, the token’s market cap jumped 200% in a flash – possibly a result of locked-in ICO funds suddenly becoming available, although different sources report varying circulations at this time.

So what is Optimal Shelf Availability Token? Is it worth your time, or is it just another shitcoin with a ridiculous name?

Optimal Shelf Availability Token

Well, the answer might surprise you. At first glance, OSA actually seems like one of the more promising projects to pop up in recent years – and that’s coming from such a cold-hearted cynic as myself. The team’s self-description sounds common enough:

“OSA is a decentralized, AI-driven blockchain platform that collects and analyzes data from retailers, manufacturers, consumers and open sources real-time.”

The first thing you notice as you land on the project website is a claim that such global brands as Coca-Cola, L’Oreal and Danone already use OSA’s services. As you scroll down, you realise that Optimal Shelf Availability Token is targeting the retail supply-chain industry – and that those claims about Coca-Cola and co are actually…kind of true!??!

Well, for six months the Russian wing of the Coca-Cola HBC (Hellenic Bottling Company) rolled out the OSA tech in a number of retail stores. Over the span of the six-month pilot program, sales increased by 10% – as covered in this report.

When L’Oreal initiated the pilot, sales also increased within a two-month period, but were actually down for the rest of the experiment compared to the control group. More can be read here.

Manga & Marketing

OSA is the first crypto project I’ve seen that comes with a manga comic dramatizing its use-case – two comics, actually. The professionalism of the website compared to some of the tokens recently reviewed on Hacked is night and day. Multiple technical documents are made available for public consumption, including several whitepapers, annual and quarterly reports, and research papers.

The project’s Bitcointalk forum page was launched last April, and is currently 61 pages long. Contributions from the team are regular, and an extension of the bounty program was recently initiated to celebrate the token’s ascension through the rankings.

All of this can seem great at first sight – but, like a thirsty man in the desert, when you’ve been deprived of nutrition for so long, just about anything is going to look good compared to the mass of shitcoins we’re constantly exposed to.

The level of professionalism, and amount of goodies, on the website almost makes me suspicious. Like the polished veneer is only there to compensate for other shortcomings. But that’s coming from a tired mind, grown weary from having its cynicism confirmed on so many occasions.

OSA Price

Despite the recent ascent in the past week, OSA lost 17.98% in the previous twenty-four period, falling from $0.045754 down to $0.037524.

The Bibox exchange processed over 98% of daily trades via OSA/ETH and OSA/BTC, with CoinEgg making up the rest of the $1.3 million daily volume.

Disclaimer: The author owns bitcoin, Ethereum and other cryptocurrencies. He holds investment positions in the coins, but does not engage in short-term or day-trading.

Featured image courtesy of Shutterstock.

Greg Thomson is a freelance writer who contributes to leading cryptocurrency and blockchain publications like CCN, Hacked, and others.