Video: Lily Camera is the World’s First Throw-and-Shoot Camera

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How does the camera work? Simply toss the device into the air. Its propellers then kick in and begin flying the device, which can reach up to 25 miles per hour while capturing high-quality photo and video. Lily’s current model can even stream directly to your phone.

The Lily Camera is not a drone – it’s a camera. It requires no controller. Instead, it follows whoever is wearing the Lily GPS bracelet. The Lily flying camera has an accelerometer, barometer, GPS and a front/bottom facing camera.There are several vantage points offered by the completely waterproof camera.

Maker of the Lily Camera, Lily Robotics, does not face FAA regulations like drone companies do. The camera flies no higher than 400 feet and it is always in the line of sight of the bracelet wearer.

Lily has raised funding from several venture capital firms. The camera’s pre-order price is $699 with first deliveries expected in February 2016. After that point, the price jumps to $999.

“In an increasingly connected world, it often becomes difficult, if not impossible, to adequately capture events in your life while still living fully in the moment,” Lily CEO Antoine Balaresque told Hacked.

Lily grants you the physical and mental freedom to soak in your environment and the people around you to the highest degree.

In taking pre-orders, Lily has surveyed customers about how they intend to use the flying camera.

“The majority of our pre-order customers have reported that they plan to use Lily to capture the activities of their daily lives rather than for safety or surveillance,” Balaresque said. While for now the Lily Camera is a luxury product, the brand plans to democratize flying cameras.

Many technologies that emerged from the University of California, Berkeley Robotics Lab were helpful to the Lily team early on, such as ROS for early development, which Lily CTO Henry Bradlow learned at Berkeley’s Robot Learning Lab.

“We’re excited for our first wave of customers to take their Lily Cameras into the wild and start capturing their adventures,” Balaresque said. “In the long term, however, we visualize everyone from kids to professional filmmakers being able to harness their creativity through flying cameras.”

Justin O'Connell is the founder of financial technology focused Justin organized the launch of the largest Bitcoin ATM hardware and software provider in the world at the historical Hotel del Coronado in southern California. His works appear in the U.S.'s third largest weekly, the San Diego Reader, VICE and elsewhere.