If free music online is dying, which in some ways it seems to be, with the death of Grooveshark and continual offensives against pirates. There are still some other methods, such as YouTube or Spotify, but both involve more advertising than Grooveshark ever did.
So, in this atmosphere, the musical arms of a lot of technological companies want to win. Apple has launched a streaming music service, and Microsoft is rebranding its Xbox Music service into something new. Google’s Play Music has occasionally inserted itself into important events, such as giving away an album by Lorde.
With that in mind, it always seem that one service or another winds up winning in these [...]