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October 5, 2016

Snap – Formerly Snapchat – Ventures into Wearable Market with “Spectacles”

Two major things happened with Snapchat late September this year. First, it changed its name from Snapchat to simply Snap. Secondly, the company announced its new product called “Spectacles.”

Snap came into public – mostly millennials – consciousness with its mobile app that allows users to take photos and videos and share it instantly with friends.

On Google Play alone, Snapchat has been downloaded roughly 100 million times.

On September 24, the company announced that its new product called Spectacles will be available soon.

The company describes Spectacles as sunglasses with an integrated video camera. The video camera is said to be capable of taking a [...]

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