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Snap – Formerly Snapchat – Ventures into Wearable Market with “Spectacles”

Posted on October 5th, 2016.

Two major things happened with Snapchat late September this year. First, it changed its name from Snapchat to simply Snap. Secondly, the company announced its new product called “Spectacles.” Snap came into public – mostly millennials – consciousness with its mobile app that allows users to take photos and videos and share it instantly...