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Apple Is Not Winning the Smartwatch War

Posted on September 7th, 2016.

Apple’s iPhone is by far the most popular smartphone, with a more than 100 million unit penetration in the US market alone. Combined with the iPod, and later the redesigned Macbook, a commonly held view is that the device “saved” the company – brought it from mediocre stock prices to industry-leading profits. It was only a matter of time...