The unlikely bedfellows are Lenovo, Dell, and HP. Nevertheless, along with Microsoft and Intel, they are launching a joint marketing campaign starting October 19th, ComputerWorld reports. The “PC Does What?” campaign will be similar to “Got Milk?” or “I Love Eggs” campaigns of the past in that no one particular provider will specifically benefit.
The six-week campaign will cost the companies a collective $70 million. It will focus on the US and China, where more than half of the world’s PCs are sold. The best year in history for the PC industry was in 2011, but since then things have steadily declined. Many factors can be attributed to this, in particular a maturing [...]