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Posts Tagged ‘Augmented Reality’
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October 20, 2016

Lloyds Bank to Use Virtual Reality for Graduate Programme Intake

The Lloyds Banking Group is taking a different approach toward its 2017 graduate intake by using virtual reality to test the reactions of potential candidates.

Every year, Lloyds receives more than 20,000 applications from graduate applicants. Each of them is seeking a place on one of 14 placements in its Graduate Leadership Programmes. Naturally, undertaking such a mammoth task of going through each of the 20,000 applications takes a lot of time. Not only that, but reading something on paper doesn’t always demonstrate what a person can be like in real life.

In order to tackle this issue, the bank has reported that it will be utilizing virtual reality on the [...]

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October 14, 2016

Apple CEO Tim Cook Wants Augmented and Virtual Reality Tech to “Encourage” Human Contact

So far, Apple has been the slowest of the big boys to getting an augmented or virtual reality product to market. The company’s iPhone is the single most popular smart phone on the planet and its computer products enjoy relative popularity (in early 2014, they were almost 9% of the market, a quadrupling from turn-of-the-century numbers). On a trip to Tokyo this week, CEO Tim Cook told BuzzFeed that he believes there is “no substitute for human contact. And so you want the technology to encourage that.”

Cook also said he thinks augmented reality can be “huge.” And if the numbers from the recent phenomenon of Pokémon Go are any indication, he’s absolutely right. Apple’s [...]

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October 7, 2015

Mark Zuckerberg Confirms Facebook’s Foray into Augmented Reality


Mark Zuckerberg has put a rest to speculation by confirming that Facebook is working on augmented reality.

Facebook CEO Mark Zuckerberg was speaking at Vanity Fair’s New Establishment Summit when he was asked if the social network giant was working on augmented reality, to which he nodded. “Yeah,” he said before adding “it’s a bit farther out,” according to Mashable.

Augmented reality adds a layer of digital or computer information to real world images that you will be seeing, letting you distinguish between the real and the virtual imagery added to the real world. Virtual reality is designed to be all-encompassing, wherein the virtual world takes over reality, [...]

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September 10, 2015

Short VR Film ‘Dirrogate’ Offers Intriguing Preview of Future Tech Wonders

Science fiction writer and Virtual Reality (VR) developer Clyde DeSouza has produced a short VR Graphic Novel, Dirrogate, based on his near-future science fiction novel, Memories with Maya. Dirrogate is an early example of VR Cinema intended for VR headsets like Oculus Rift or Gear VR, but for those who don’t have yet a VR headset DeSouza has posted a spherical video version to Vrideo and YouTube.

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