Ad-clicking swarms of computers in their botnets are clicking online ads and faking traffic, enough to the tune of an expected $7.62 billion this year, a study revealed.
Here’s a scam that’s seldom heard of. A study by the Association of National Advertisers (ANA) along with White Ops, a security vendor has revealed that scamming botnets will see advertisers cough up an incredible $7.2 billion this year.
The global advertising market, according to the previous ANA/White Ops study stood at approximately $40 billion spent on display ads and an estimated $8.3 billion spent on video ads.
A press release revealed the estimated figure of $7.2 billion is up from a [...]