Star Wars is the second largest movie franchise of all time, behind Harry Potter. But that does not mean Google – whose revenue does not come near to the top for global companies – can’t help. After all, Google’s reach and scope is unheard of for a company that does not project on the largest companies in the world.
Google is #1 place on the Inter for search queries. #2 is also Google, but in the form of YouTube. Google has its hands in virtually every technology niche there is. And that’s why it recently announced Alphabet. Whether its mobile technology or going to space or revolutionizing energy, you can bet Google is investing.
The first Star Wars movie since the acquisition of LucasFilm Ltd. by Disney, The Force Awakens, is coming out next month. Many in the industry are saying this will be the biggest box office success of all time. The excitement is mounting, even at Google.
Google’s “Choose Your Side”campaign allows users to skin Google apps with Star Wars themes. Across devices such as Android Wear Watches, Google Calendar, Chrome, Chromecast, Gmail, Google Maps, Google Now, Waze and YouTube.
What’s more, Google “A long time ago in a galaxy far far away,” and catch a bit more of the marketing campaign.
When the last trilogy of Star Wars came out, the Internet was a very different galaxy. Star Wars Episode I: The Phantom Menace came out in May 1999. At the end of 1998, Google still marketed itself as “beta”, having indexed 60 million sites. In May 1999, Google as a corporation was not even one year old. The company had not filed its first patent yet, but would by August.
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