How I Made It: Multimillion Dollar Cash Flow
Please excuse the image. It’s not a picture of me nor my car. I own a BMW 318 2009 model with a car seat in the back for our seven months old daughter. It’s been some time since I last published a post on Hacked.com. I want to let you know that I’m going to be more active in the coming months. I’ve just had too many things on my plate, from my Digital Trainee job at Wilhelmsen to Hacked.com, CryptoCoinsNews, MoneyMakers, and family. I want to explain how I’ve managed to create a company with a multimillion-dollar cashflow. Remember, I’ve spent more than nine years on reaching my current level. I’ve had multiple failures, I’ve lost hundreds of thousands of dollars, but I’ve also made a lot of money and recognition.
When I was 16 years old, I started my first company which I registered on my mom. I called it for “Limitless Juggernaut, ” and it was a clothing line that I started to sell in Tønsberg (a small city in Norway). I managed to get my clothes in one shop in Tønsberg, but it did not catch on. I think I sold five to ten pieces and ended up with a loss of $5000. I worked as a phone seller to make the money I spent on my micro startup. In 2008, when I was 18, I started a phone import business where I imported phones from China and sold it on Norway’s “ebay.” I managed to make $3500 in profit each month while attending high school. There was a guy in Oslo, the capital of Norway, that wanted to get into the phone businesses with me. I was young and naive; I put too much trust in a stranger that ended up hustling me. He gained control of my stock, and I transferred some money to him, then I never heard back. I decided to shut the business down.
In 2009 I started studying Entrepreneurship and Business at a college in Oslo. That’s when I founded MyGoodAct which was one of the first crowdfunding platforms for social causes. During four years the platform raised more than 1.5 million USD to different social causes. I managed to sign up the most significant NGOs in Norway, but the main issue was to establish a positive cash flow for the startup. Even though we won awards, was funded by some larger companies and organizations, we never really got the traction we needed. I decided to shut MyGoodAct down in 2015.
In 2013, when I was working part-time for an NGO, I discovered Bitcoin (Cyprus chaos was blowing up the Bitcoin price and made it to the news). I fell in love with the digital currency, mostly due to its deflationary functions. I was sick of the fundamentals of our economy, with fraction banking and the private FED. At that time, there were few news sites for Bitcoin, so I started CryptoCoinsNews. I started writing two to three articles per day, posted stories on bitcointalk.org and Reddit. After a couple of months, the site had 100 to 300 visitors per day, and I managed to secure one advertiser that paid one bitcoin per month for the top banner. After that, I had some funds to pay other writers with, so I started to recruit writers. The site grew, I got more advertisers that paid a fixed fee per banner on a monthly basis. Today, CCN is one of the largest bitcoin news sources in the world. Last month, I bought CCN.COM for 150 000 USD, and we are doing a complete redesign of the site and hiring more full-time writers. I want to make CCN the world leader in cryptocurrency news, just like Marketwatch.com is for stocks.
I bought Hacked.com in 2014 for $50 000. I saw the domain on Flippa.com, and I had profits from my previous bitcoin investments. I had no plan for the domain; I just thought it was the coolest domain I’ve ever seen available. I was up 24 hours bidding on the frigging domain while watching The 100 on Netflix. The other bidder I was bidding against only increased the price with 50 to 100 USD at the end of each auction period, which made the auction extend with another hour. I became so tired and angry at that tactic, so I contacted the seller and told him that I’d exit the auction if we do not end this soon. I was ready to bump it up with $5 000 or even $10 000 just to be done with it. The seller added a buy now price at $50 000, and I was able to purchase it before the other bidder.
We started Hacked.com as a technology news site, at one point, we had a trending story on Reddit that made it to the front page of Reddit.com. It generated almost a million visitors during one day; our servers could not handle the traffic. However, even with one million visitors, we only made $2000 in ad revenue from Adsense. And, you need to keep pumping out extraordinary articles to keep such a momentum. The prices for such articles could be anywhere from $50 to $500. I did not have the funds to keep funding writers and attract better talent, as the site always operated with a loss. After one year, I decided to put Hacked.com on pause.
In 2015 I started Tailored Message that was a news app for youth in Norway, with gamification and a shop. The idea was to make a clone of “Instagram/Reddit” for news and blogs and let the users earn points based on ads in the app that they could spend on products in our in-app store. We launched the app in April 2016, and we got more than 20 000 downloads, just in Norway, and made it to the top 3 most downloaded apps. I spent almost 100 000 USD on the startup, and in the summer of 2016, we secured 200 000 USD in funding including a marketing deal with one of Norway’s largest media companies worth 300 000 USD. I moved into the media company and hired a salesperson. Unfortunately, the marketing deal that was signed by their director was never followed through. I spent almost six months implement the marketing deal that we already had agreed on. The media company always had excuses for why they could not implement it, and we changed the marketing deal two times without any success. The investors I had became worried, and in the winter of 2016, I decided to shut it down, pay the investors back with what was left, and try to focus on something else. I went to a lawyer in Oslo, and he told me that we could sue the media company for our losses, but that it would cost $30 000 and could take a year or two. I was upset, but I did not want to have a lawsuit to define my next year. I backed out.
What I learned from this experience, which was a very tough period in my life (as I hate to disappoint people that put their trust in me), is that you should never depend on a single deal you make with any company. Especially large companies. In large companies, you have so many different opinions, so many shitheads, so many useless persons that only think about themselves and their KPIs. If you are working with large companies, you need backup solutions. I think the best way to run a startup is to be independent, and just gun for it on your own. Fuck the large companies; they are too slow for a startup.
Well, that’s funny. But I was hired in January 2017 by Wilhelmsen, one of the largest shipping companies in the world, as a Digital Trainee. I had lost most of my cash holdings due to Tailored Message, and I needed something more stable to focus on. My wife was pregnant, and we expected our child in April 2017. I’ve never worked fulltime in a large corporation before, and I thought it would be a great experience to learn how it works. Right now I’m working on a 3D print project where Wilhelmsen wants to 3D print ship parts to the maritime industry, which has been and is an amazing project. I have a leading role there, and I’m learning many new things.
I’m a person that need multiple projects to be satisfied. So after working hours at Wilhelmsen, I pivoted Hacked.com into becoming the service you see today, based on subscriptions. I hired a couple of people, and we started small. After a couple of months, we had a positive cash flow, and I could hire more people to take over some of the time-consuming tasks. And now, Hacked.com is probably the largest paid cryptocurrency community in the world. My initial idea with Hacked.com was to educate people in how they can become more independent of the 9-5 job reality most are living in. This is something that I want to focus more on in the coming years. I also want to host conferences and meetups in 2018. I think we can make something great out of Hacked.com and be supportive of each other.
Right now, both CCN and Hacked.com is generating more money than I would ever dream of. It’s now a multimillion-dollar cash flow business. And I think it’s safe to say that I’ve already reached my long-term goal. Of course, we have large expenses, but the profit is still positive and enables me to invest more in the ventures and improve them.
I’m still working as a Digital Trainee at Wilhelmsen, and please understand that I’ve been working nonstop now for the past two years, I’ve never had one full day off. Sometimes I’ve had to work nights because of DDoS attacks, server problems or similar. I’ve employed more people to take some of the daily tasks I’ve had. I’m also focusing on spending more time with my wife and daughter, as I’ve been absent for an extended period. Money, cash flow, and business is not everything, family, friends, and experiences are what you will remember when you are 80 years old. Remember to enjoy your life.
However, I’m still not satisfied. That’s the way I am as a person. Damaged. Entrepreneurial. I continuously want to improve, want to launch better services, give more people the services that they appreciate. Help people reach their full potential. I think there are some good opportunities in the shipping industry, and I may be able to do something fascinating with Wilhelmsen in the coming years.
Focus on what you love to do, and never look back. Don’t let a shitty job bring you down.