Keurig 2.0 K-Cup Java ‘DRM’ Weakness: Scotch Tape
Earlier this year it was discovered that Keurig, an American manufacturer of coffee brewers, would release its newest coffee pod-based brewer with the java-bean equivalent of DRM. With the older Keurigs, the pods are plastic and you simply place it in the Keurig, push a button, drink your coffee and dispose of the used pod. Third-party vendors sell plastic pods that you can reuse and load with your own coffee – Keurig 2.0 intended to do away with this.
Keurig Java ‘DRM’ “Hacked”
Keurig 2.0 will no longer accept pods from third-parties neither the reusable pods nor disposable pods from unlicensed vendors. The large coffee company has denied the accusations that the DRM was meant solely to crowd out third-party pods. In a statement, Keurig said the design was to ensure quality and that the new interactive capabilities would let the Keurig brewer “know” the optimal settings for each Keurig pack.
As summer rolled around the statements made by Keurig’s motives were unmasked, lawsuits were coming in and competitors had already discovered how to get around the DRM’s code, allowing them to once again sell pods for the new Keurig. Not only were competitors finding ways around the DRM’s code, but consumers alike by using magnets and other modifications. But recently a video was released that showed that all you needed was a piece of Scotch Tape and a previously-used official k-cup.
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