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Could an Internet Connected Breathalyzer Soon Be In Your Pocket?

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AuraAfter fulfilling all of of the brand’s Indiegogo orders from their original crowdfunding campaign, Aura Breathalyzer has sold its product directly on the brand’s website. Now the company is developing a breathalyzer to be connected to the web. 

Furthermore, Aura Breathalyzer has participated in third-party flash sale web campaigns, attended the Luxury Technology Show 2014 in New York City, and traveled to Essen, Germany to accept the “Best of the Best” 2014 Red Dot Award for the Product Design category. So, who might be interested in a luxury breathalyzer?

“Our customers are those who value aesthetic design and prefer a fashionable alternative to existing breathalyzer models. They share the belief that breathalyzers are more likely to be used in public if they are sleek and discreet,” Chris Surapol, Chief Operating Officer, told Hacked.

“They realize that breathalyzers are a physical reminder to drink responsibly,” he added.

They understand that as product designers, we are limited to current technology standards and parts.

AURA’s sensor technology, electrochemical fuel cell sensor technology, is the same technology used in hand-held breathalyzers administered by police departments across the country. Law enforcement models range in price between $600-$1,000, while personal breathalyzers such as AURA generally range between $80-$250. The standards a police-issued handheld breathalyzer are more stringent than those headed for the consumer market.

“Law enforcement models must go through extensive lab testing, they must have built-in printing (record-keeping) capabilities, and they must have an automatic air-pump resetting system to clear out (reset) air from prior tests,” Surapol tells me.

As such, they are much bulkier and more expensive. Personal models are not designed to be used in rapid succession. They should not be passed around amongst friends because most do not have an automatic air-pump resetting system.

For these reasons, AURA is a fashion item with a twist.

“The AURA is designed to be a physical reminder and tool for people to use themselves, or to show their friends,” Surapol says. “We believe that the increased exposure makes people more conscious and aware of drunk-driving limits. Ultimately, we believe this will save lives.”

Surapol told me Aura has been working on a second model that will be compatible with smartphones and thus the Internet. One day soon, people might be uploading their BAC to the internet in real time.

For now, he can’t tell us too much about the smart model, other than they want the device to have bluetooth connectivity, historical data storage with login, social media functions and one-click taxi and Uber functionality. Developing all of this likely won’t be too easy.

“It will take some time to work on all of the above, and determine which to keep, which to remove, and if we can add other functions,” Surapol said.
Images from Aura.
Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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5 stars on average, based on 1 rated postsJustin O'Connell is the founder of financial technology focused CryptographicAsset.com. Justin organized the launch of the largest Bitcoin ATM hardware and software provider in the world at the historical Hotel del Coronado in southern California. His works appear in the U.S.'s third largest weekly, the San Diego Reader, VICE and elsewhere.




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Uber: $120 Billion IPO?

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Uber Technologies Inc., the global ride-hailing giant, is reportedly eyeing an initial public offering (IPO) worth as much as $120 billion. According to The Wall Street Journal, the IPO could take place early next year, giving investors ample time to prepare.

More Valuable than the Auto Giants

The $120 billion value proposal was delivered to Uber last month by Goldman Sachs Group Inc. (GS) and Morgan Stanley (MS), two of Wall Street’s largest banks. The banks were presumably advising Uber on how to position stock offerings to potential investors before underwriting the IPO.

The new valuation far exceeds the one Uber received from Toyota Motors Co (TYO), which priced the ride-sharing service at %72 billion.

At $120 billion, Uber would be worth more than the General Motors Co (GM), Ford Motor Co (F) and Fiat Chrysler Automobiles (FCA) combined. The Detroit auto giants have seen their valuations rise in the wake of the financial crisis, buoyed by a prolonged recovery and increased appetite for automobiles. However, their growth has paled in comparison to Uber’s, which was founded in 2009.

Uber’s expansion hasn’t been without growing pains. The company has been mired by regulatory bottlenecks, workplace scandals and the alleged theft of trade secrets from Alphabet Inc. (GOOGL), Google’s parent company.

It is not entirely clear what metrics the Wall Street banks used to evaluate Uber’s potential value. The company reportedly told Morgan Stanley it won’t be profitable for at least another three years, though annual revenues are expected to reach up to $11 billion this year. That’s a marked rise over the $7.78 billion generated in 2017.

While there’s no guarantee that Uber will go public in the proposed timeframe, it must issue a public offering by the end of 2019, according to WSJ sources. That’s the agreement it has in place with investor SoftBank Group Corp.

Uber by the Numbers

Uber’s startling growth over the past nine years can be represented by a few statistics. As of May 8, 2018, the company had 19,000 employees. This doesn’t include the more than 3 million drivers who are getting paid through the ride-hailing service. Since inception, Uber drivers have completed some 10 billion rides. This averages out to about 15 million rides each day. Gross bookings in 2016 alone amounted to $20 billion.

As of June, 75 million riders were using the Uber app. In the U.S. alone, adult users are projected to reach 48 million by the end of 2018. The Uber app is installed on 21% of U.S. adult Android devices.

Currently, Uber owns up to 87% of the U.S. ride-hailing market. The growth and widespread adoption of the service has opened the door to other competitors, with Lyft being the biggest. Founded in 2012, Lyft is available in about 220 cities across the U.S. as well as in major cities across Asia.

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.6 stars on average, based on 648 rated postsSam Bourgi is Chief Editor to Hacked.com, where he leads content development for one of the world's foremost cryptocurrency resources. Over the past eight years Sam has authored more than 10,000 articles and over 40 whitepapers in the fields of labor market economics, emerging technologies, cryptocurrency and traditional finance. Sam's work has been featured in and cited by some of the world's leading newscasts, including Barron's, CBOE and Forbes. Contact: sam@hacked.com Twitter: @hsbourgi




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Crypto Market Development: Goldman Sachs-Backed Circle Acquires Crowdfunding Platform

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  • Goldman Sachs-backed Circle has announced it has acquired SeedInvest. The fee has not been disclosed.
  • SeedInvest are a crowdfunding platform. Circle are planning to expand SeedInvest’s offerings to support cryptocurrencies.

The Goldman Sachs funded crypto start up Circle, are really stepping up their dominance within the market. Over the past two days, there has been a couple positive developments from their camp. Firstly, the firm has acquired crowdfunding platform SeedInvest. Elsewhere, they have added a new feature for their app, known as Collections.

Circle Acquires SeedInvest  

Circle Internet Financial is acquiring SeedInvest. Should all be approved by regulators, the company are targeting the strategy of delivering a token marketplace. This will enable businesses as well as individuals to raise capital and interact with investors using open crypto rails and infrastructure. Circle will want to make it easier for startups to issue digital coins. The scope also to facilitate customers to trade a larger variety of digital tokens. A full statement can be observed by their latest blog.

Collections

Another development from Circle, coming in the form of adding a new feature, is “Collections”. This will allow its users to invest in a particular theme. The following themes offered are “Platforms, Payments, and Privacy.” Users will be able to invest in an entire theme, with a single click. Providing a simplified way for investors portfolio be focused on multiple coins. Full coverage was posted within a blog from the company.

Market Review

These developments continue to cement the huge improvements being observed across the market. The sky appears to be the limit, as the digital currency sector does not stop having its infrastructure solidified. Updates such as the announcements from Circle, demonstrate capabilities are not limited. See previous acknowledgement points of the sector taking big legitimizing steps, in a prior Litecoin article, under the section Big Infrastructure Improvement In The Crypto Market’.

The one thing that will likely continue to slowdown the market is regulation. This will have to be the case for the foreseeable future. As revolutionizing as the industry is, regulators must remain cautious for the sake of all parties involved. Their concerns remain about the safety of investors that want to participate in the marketplace as well as ensuring that anti-money laundering protocols are maintained. In the long run, it is in the best interest of all those involved. Besides all of this, there is still remains some way to go for complete a complete solid system, in comparison to the traditional financial system.

Disclaimer: The author owns bitcoin, Ethereum and other cryptocurrencies. He holds investment positions in the coins, but does not engage in short-term or day-trading.

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.5 stars on average, based on 33 rated postsKen has over 8 years exposure to the financial markets. During a large part of his career, he worked as an analyst, covering a variety of asset classes; forex, fixed income, commodities, equities and cryptocurrencies. Ken has gone on to become a regular contributor across several large news and analysis outlets.




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Bitcoin

BlockState Interview Part One: Institutional Investment Framework Story

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The mainstream media narrative has shown an uncompromisingly negative bias towards institutional crypto investment of late and it only seemed fair that we got in touch with some people who have professional expertise in the field.

BlockState is a platform that aims to deliver a modular blockchain-based legal and technological infrastructure for financial institutions which combats the low interest and return rates offered by traditional asset classes.

We spoke to the three co-founders: Paul Claudius, Michael Weber and Samuel Brack regarding the nature of the project. In addition to how they met and how it all started, their current status, and their plans for the future.

BlockState in Brief

On their website, the BlockChain team states that their intention is to provide “a technological and legal bridge between blockchain technology and financial markets.”.

It is an infrastructural platform upon which organisations within these sectors build or inform their own solutions – and is unashamedly focused towards providing products for the institutional investment crowd.

On the One Hand…

When asked about the ethics, technological approach and modus operandi of BlockState, Managing Director Paul Claudius was eager to provide a comprehensive, dichotomised summary.

“On the one hand we are creating the basis for institutional investors to access the digital assets markets.

“Investment banks can’t simply open a wallet on their phone and start buying crypto-assets. They need a range of services and processes in place to make sure that they abide by regulation and their internal requirements.”

The BlockState consensus is that there are insufficient frameworks in place to mitigate the obstacles faced by companies unfamiliar with the many intricacies of the crypto-space at present.

This is not to mention the prohibitive nature of the past progression of technological and regulatory standards, which are largely non-standardized.

… And On the Other

The ‘other hand’ to which Paul refers to is the lack of blockchain or cryptocurrency integration at product or service levels within the institutional market.

For this reason: BlockState posits the second half of its service as an offering to:

“help institutions leverage blockchain to improve their existing processes… helping them tokenize financial products and using smart contracts to govern their execution… [to] save massive amount of resources while making their systems more transparent and efficient.”

In theory all transactions will be immutably recorded on the blockchain, which will ensure that all parties involved can access this data and that all transactions will be processed quickly.

Performance can distinguish a winning cryptocurrency from a useless dud.

The Three Musketeers

In addition to Paul Claudius, we got the opportunity to speak to fellow founding members Michael Weber and Samuel Brack.

Paul specialises in Strategy and Business Development, whilst Michael’s role is to take the lead on Product Development and Project Management duties. Their specialisms are Strategy and Business Development, and Product Development / Project Management (respectively).

Samuel Brack is the cryptocurrency brains of the operation and performs something of a hands-on position, donning the title of Chief Technology Officer. He sits in a more hands-on position, acting as Chief Technology Officer (CTO) for BlockState.

Before BlockState

Paul recalls that the executive leadership team had “all already knew each other” before the BlockState project even began.

Whilst he and Michael Weber had made acquaintance whilst studying together at the ESPC Europe business school, Michael had met up with Samuel Brack as they were co-founding partners on a prior blockchain based project entitled ‘Goodcoins’.

Whilst they have sold their stake in Goodcoins since, Samuel at least considers his time on the project to have equipped him a knowledge which has been brought forth to BlockState.

Beginners Luck?

On a more personal level: Paul Claudius described his first interaction with the world of cryptocurrency as being the moment in 2012 in which a friend had recommended Bitcoin to him as a potential investment.

He has not disclosed exactly how much Bitcoin he purchased in 2012 but if story is true, considering the token’s contemporary value of $13: Paul would have made a profit of a whopping 51614.53% on his investment. No matter the amount invested.

Products, Pains and Peers

Michael Weber (product lead and project management professional) broke down the trio of primary services / product lines that BlockChain focuses on as being “asset management, dept capital, and derivatives” – with a perceived overlap between the three.

This is as well as the ability for tailoring packages for clients from these tested specialisms.

If these products names appear distinctive yet simple, then you would be correct. Of course, this is one of the main objectives of marketing – however it does not help a company to distinguish itself from its peers.

“While most focus on very specific needs, our infrastructure integrates solutions at every level of the financial product lifecycle, from issuance to reporting always with a view to improving current products on the market.”

This isn’t an easy task however, with obstacles to full-automation rearing their heads alongside undesirably long payment clearance times,

“Some of the major pain points specific to the asset management and derivatives markets and resource consuming operations are settlement and clearing, which can take up to 30 days… with manual processes like getting signatures and manual transactions.”

With a Little Help From My Friends

The three musketeers of BlockState with whom we have already spoken are supposed to possess their own unique-yet-compatible inventories of skills and experience. If the team has any luck it will prove a winning combination.

Three men cannot rule an empire alone however and as the popular idiom goes: successful leaders fill the gaps in their expertise by surrounding themselves with knowledgeable advisors. Following this, BlockState boast a roster of advisors who may just fit the bill for now.

They include (according to Paul):

  • “Patrick Storchenegger, co-founder of the Ethereum Foundation in Zug, is our advisor on legal questions. He brings years of experience from blockchain, capital market law and international tax and business consultancy…
  • “Andrea Voinea, who helped to structure the first Gold Exchange Traded Fund, is a seasoned professional from the asset management market…
  • “Ludwig Schrittenloher, who spent nearly six years at Credit Suisse, offers a breadth of knowledge in DCM and structuring…
  • “[and] Martin Schröder, currently a Director in an investment firm, is an expert in derivatives and also very knowledgeable in capital markets and structuring.”

Estimated Time of ETN

Looking not to the past or present, but forward to what the future may hold for BlockState (or at least, what they plan to happen), we asked Paul Claudius some closing questions in an attempt to reach some conclusions on what may come next…

“At the end of September, we will launch the CTF15 Exchange Traded Note, and it will also be listed on a major European Stock Exchange – to be announced soon…”

An Exchange Traded Note (or ETN) is “a type of unsecured, unsubordinated debt security”

Final Words

Perhaps more exciting even is the fact that the team are currently in the process of preparing the launch of an ‘Equity Token Sale’, issued as part of the company’s equity in a public sale.

According to Paul, it will be “one of the first companies ever to tokenize their equity in a fully regulated and compliant manner, driving the adoption of security tokenization in the financial space.”

Paul, Simon and Michael parted our discussion by asking to remind readers of a forthcoming event at which all three will be attending: the Delta Summit in Malta, which takes place from October 3rd to the 5th.

Stay tuned for the second part of this interview coming soon: in which the team will deliver their commentary on recent news, the present situation; and future predictions on the market and industry.

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.5 stars on average, based on 12 rated posts




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