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ICO Analysis: Zeex

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Zeex is offering users the ability to exclusively use crypto when shopping at various outlets. Users will be able to directly purchase whatever items thy want from their brands of choice without having to convert their crypto into fiat.

The following video shows Zeex in action outside of the Consensus conference at a Starbucks, where the CMO Apan Amos Damri uses their beta version to buy a cup of coffee using Ethereum. The transaction was successful, but the verdict is still out on whether they were able to spell his name correctly on the cup.

The ZIX token is what the whitepaper calls a “core element” of the solution, which does three things. It covers a user’s transactional risk until the trade is complete, it determines who can exercise what kinds of transactions when based on advertised discount rates and supplies, and it’s also a login method to use the Zeex platform.

To the surprise of probably very few people reading this, Zeex is a spinoff sister company of a European marketplace for buying and selling gift cards called Zeek Group. For Zeex, the road is already paved in terms of getting access to close relationships with name-brand retailers and a multi-million dollar inventory of gift cards.

Zeek has been able to raise venture capital from firms such as Blumberg Capital, Qualcomm Ventures, Scale Up Venture Capital and more.

The Zeex business model hinges on a few potential incomes streams:

  • Providing working capital to gift card suppliers, easing the transition for many businesses hesitant to get into the crypto field.
  • Financial services to support suppliers financially.
  • Marketing services to help suppliers speak the lingo of the cryptocurrency world. The whitepaper states that “Zeex has already mastered these industry-specific marketing channels and has been engaged in community building for a significant period, its in-house marketing team is already equipped to help suppliers build their own communities and maximize their value per transaction.”
  • Platform adoption and market penetration to help suppliers integrate crypto into their business makeup
  • Operations support to help suppliers and users better understand and utilize the platform.
  • Provide business intelligence data to retailers on cryptocurrency users.

Token

 

Risks

  • Not an entirely frictionless experience: This isn’t a problem unique to just Zeex, but is present throughout most digital payment solutions. Unless you can tap your phone on a receiver like Apple Pay, you’ll be behind the most “frictionless” payment system out there. However, this is miles ahead of crypto transactions. -1
  • Not really sold on the need for an ICO (for the investor’s sake): Although the Zeex platform sounds pretty useful, investor upside seems fairly limited (but then again, who can accurately predict investor upside in this space circa 2017/2018.  -2

Growth Potential

  • It works! Few projects raising money via ICO can boast a working beta, and Zeex already does and has a use case that many cryptocurrency users would likely want. +2
  • Yay user adoption! One of the largest detractors of the transactional user of cryptocurrencies is that it’s incredibly complicated and tedious. If you have 8+ steps before you can pay for a coffee, chances are you’re going to opt for that .25 second swipe of a Visa in your pocket. +2
  • Finally, a use for gift cards. When’s the last time you got a gift card that wasn’t from Amazon that you actually fully used? Too many people have gift cards just sitting around either untouched or with a fractional amount on them. There is a whole secondary market for discounted gift cards, and there’s a huge value in using these gift cards in a business model such as Zeex’s. The team essentially has a pool of gift cards going for a discounted price (usually around the 5 to 15% range), and are able to provide a solution to a community in dire need of one. +1
  • Zeek partnership. Having a sister company that already has the relationships with retailers necessary puts Zeex way ahead of the game. It’s not your typical run of the mill ICO that aims to build everything from ground zero for a lack of strategic partnerships, but more so a use case to be implemented with an already successful company. +3
  • Limited downside: Zeex claims that it will safeguard token value by using proceeds of the often sale to guarantee the supply of gift cards at the highest possible discount from a wide range of brands. If this means what I think it means, that worst case scenario you can use Zeex tickets to exchange them for gift cards at any time, and if there isn’t a stark depreciation of purchasing power for Zeex tokens, this is a cool perk few other ICOs can offer. However, if I’m wrong, write this point off as whitepaper tomfoolery. +2

Unknown

  1. This sounds like either a huge tax headache or a huge tax advantage. If the current American tax law stands that the exchange of crypto for fiat (or gift card) constitutes a taxable event, the Zeex team would have to figure out a way to help users report their taxes on these events. If this is the case, a -2 would be added to my score. However, if there is some international gift card loophole where users can trade any crypto for gift cards and there not be a taxable event, that would be huge for the team (although unlikely, because Uncle Sam is gonna get what he thinks is his). If this is the case, a +5 added to my score.

Disposition

We arrive at a +7/10 for Zeex. It’s got a cool use case, already works (in beta), and a relatively strong partnership in place. If the appreciation of the token’s value is correlated with the success of the app, investors would likely be pretty happy. However, if it’s just another token limited to its own ecosystem, I don’t see much use in investing into it unless you plan on using the Zeex app.

Investment Details

  • Type: ERC20 – Utility
  • Symbol: ZIX
  • Platform: Ethereum
  • Crowdsale: TBA
  • Minimum Investment: 0.1 ETH
  • Price:1 ETH = 5,000 ZIX
  • Hard Cap: $50 million U.S.
  • Payments Accepted: ETH
  • Barred from Participating: Israel, U.S., China, Lebanon, Iran.

Sign up for the Zeex email list to find the news for the public crowdsale on the Zeex website and check out their whitepaper.

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.6 stars on average, based on 18 rated postsAlex Moskov is a writer and entrepreneur with a passion for building and creating awesome things. Alex has experience in music tech startups, digital marketing, and cryptocurrency investing.




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ICO Analysis: Unboxed Network

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Companies spent an excess of $5 million for a 30-second spot in last years Super Bowl, which gathered 105 million viewers. Kim Kardashian recently told a story about how, out of respect for her husband, she turned down a $1 million marketing offer. All she had to do was make one Instagram post to her 119 million followers, promoting a knockoff Yeezy brand.

Kim’s sister Kylie uses her 120 million Instagram followers to sell her own products, which has earned her nearly $1 billion. There is clearly a lot of untapped power in influencer marketing, and companies are catching on.

According to the whitepaper, businesses spend $36 billion a year on Facebook ads alone. A lot of that is wasted because they can’t reach their target demos. Unboxed Network (est. 2014) puts these businesses in contact with specific target market micro-influencers that match what they are selling.

“The aim of the Unboxed Network is to offer the simplicity of Facebook Ads combined with the cost efficiency of an influencer marketing campaign, all on a single platform.”

Here’s how it works:

  • Any advertiser that wants to launch a campaign puts funds to escrow and provides their goals and influencer criteria (interests, location, gender etc).
  • Unboxed takes that info and plugs it into their blockchain oracles backed by AI, to invite the best matching social media influencers to get engaged with the campaign.
  • The influencers who get invited to the campaign create some sort of photo or video content that gets reviewed and approved by the blockchain oracles.
  • Influencers then post the approved content for the target market to engage with.
  • The influencers and oracles are then paid for posting and engaging

Micro influencers are so great for marketing because they are followed by people who trust their opinions. A certain percentage of Kylie’s followers will literally buy anything she puts in front of their faces. Unboxed already have thousands of micro-influencers in their network. And although they don’t have as many followers as Kylie, the followers they do have are real and trusting. Instead of paying one giant celebrity a fat check to run a single ad, brands will use Unboxed system to run their ads through special oracles that use AI to sift through their tens of thousand of micro-influencers to find the best influencers to match their specific campaign. Hitting the target market every time.

Token

NBOX token is based on Ethereum. It is what gives brands access to the platform, and what all micro-influencers are paid in.

Token holders gain exclusive offers from brands and will be able to exchange tokens for branded good and services. They can also use them to  access to the platform’s influencer took-kit.

 

Distribution:

  • 51% Crowd sale
  • 19% Team, advisors, partners
  • 15% Reserve fund for future financing
  • 10% Customer and blockchain oracles acquisition
  • 5% Airdrop and referral program

Team

Tadas Deksnys – Founder/CEO. Sold first venture at 18 . Build and sold a pet owner marketplace in 2014 before founding Unboxed.

Donatas Smailys – CBDO. Was CEO of a startup incubator backed by the biggest tech university in Lithuania. Member of Digital Leaders group at World Economic Forum. Organizer of TEDxKaunas, public speaker. Executive manager of Lithuanian Startups Association

Dovydas Reinikevičius – CMO. Founder of BeeMarketing, a digital marketing agency that did campaigns for big companies like Mcdonalds.

Vytenis Narušis – CTO.  Devbridge Group. Developed software for multinational multi-million revenue, organizations like Chicago Mercantile Exchange, Louis Dreyfus and Morningstar.

Verdict

The Unboxed Network is the only freemium platform that allows businesses to launch high quality and low-cost word-of-mouth campaigns within seconds. Here are some of their current and past clients.

Risks

  • Standard Ethereum risks. They do acknowledge this in their whitepaper, though: “Due to the increasing supply and adoption of new Blockchains like EOS, Stellar etc. that could potentially offer the necessary functionalities in a more efficient and/or less expensive way, we may consider using alternative solutions to the Ethereum blockchain in the future.” -1
  • It’s very common for online companies, such as this one, that have been around a few years, to do an ICO for their “new decentralized blockchain” business. 99% of them have failed or are currently struggling. -1
  • The token use case is pretty weak and doesn’t seem to stable. -1
  • The coolest part of their project, the oracles, aren’t even complete or operating at all yet. -3
  • Their roadmap is a joke. They already failed to deliver the oracles in early 2018. -2

Growth Potential

  • Brands “pay 50% less per engagement: no middlemen, no fees, no management required. Increase your return on investment (ROI) on your social media spend.”+2
  • According to their whitepaper, they are successfully operating in 10 markets, and already have a strategy in place for global expansion. They have researched and ranked countries based on a wide range of criteria and will be using their information to facilitate growth over the next 3-4 years.+2
  • “There are no limits to the number of accounts a company can have or the number of campaigns they want to run. With Unboxed, scope is limitless.”+3
  • Influencer marketing is booming because it’s so effective. According to Tomoson, businesses are making $6.50 for every $1 spent.+4
  • They have been around since 2014. And have a leg up on the competition. +3

Disposition

There is no doubting the effectiveness of influencer marketing. Can Unboxed actually create and implement their unique AI-powered oracle solution? Well, that’s the million dollar question. 6/10

Investment Details

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.2 stars on average, based on 26 rated postsJoshua Larson is also known as the "Bullshit Man" for his ability to spot it a mile away. Avid ICO researcher and contributor. Former professional poker player/backer. Spent 10 years analyzing hand history, stats, and player data. Discovered blockchain in late 2016, and never looked back. He now uses his analysis skills to investigate ICOs full time. What a perfect match, because in today's crazy world of ICOs, information, passion, and diligence = dollar bills!




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ICO Analysis: Svandis

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Svandis is developing a platform for crypto market participants, providing leading financial research, analytical and visualization tools for anyone actively involved in the cryptocurrency space: short- and long-term traders, analysts, hedge funds, institutional investors, proprietary trading firms, venture capital funds, token sales contributors, and exchanges.

In its essence Svandis is a blockchain-based data hub providing a research and visualization platform to crypto-market participants; prioritizing objectivity, relevance, and speed. All data is available in one place, crowdsourced by the DataMining App and the Research Community – a gamified validation system on the blockchain. Additional features and products will be offered by third-party partners on the Svandis Marketplace to allow for an increasingly customizable

For most advanced traders, the ability to visualize and cross-check varying types of data is a real challenge, simply because the professional tools to do so are not yet developed. As the number of ICOs and token sales increases, there is a real demand for professional services and tools to assist traders and investors in selecting tokens for trading, or finding token sales in which to participate

Svandis is offering an interesting solution to solve this.

The Svandis ecosystem is a collection of powerful tools, analytics, and indicators for professional traders in need of real-time, actionable data and analyses. The Svandis ecosystem aggregates data from a wide range of sources into one place, transforming raw data into reliable and valuable information, and covering professional crypto market participants with up-to-the-minute news and updates filtered by the Svandis research community and analysts through a web-based application

Basically, Svandis is developing a convenient infrastructure for providing users with information, tools, analytics, and indicators of high power and reliability, which will be run by the community.

As Svandis is a data hub. Not only it’s building with platform users in mind – but with the 3rd part as well. Svandis business model is about providing data as a service – real-time (API for Research Community data, newsfeed data, catalysts alert) or on-demand (on-demand database). The user experience is of paramount importance – but the growth of the company will be all about capitalizing on every angle that are in line with our vision – aka being a trustful and accurate data provider in a market filled with opinions, paid rating and other fake approaches.

I think the strongest point Svandis tries to bring lies in the data mining and verification process that is community driven. In order to do this, Svandis envisions the following infrastructure:

Thus basically raw data is provided by all users, which is then verified by Svandis internal team plus certified users.

Most data will be validated by the RC (Research Community) – internal team being pretty much the participants with the higher level (to become an analyst, you have to go through 20 levels – each level having its requirements, so basically allowing to filter participants up to the point we can trust them to act with more ”power” on the platform).

Traders, investors, investment funds and other professional players can pay to get access to Svandis products and SVN token serves as a medium of value and community engagement vehicle.

ICO reviews and listing website could use Svandis RC data, exchanges too. Our customizable on-demand news feed will be spread out a lot (marketing and branding tool).

So basically we can see that the verification process is community driven. That is actually a great use of blockchain and decentralization when a project can involve community itself through incentive to do actions.

In relation to data mining. Svandis will offer users a data-mining functionality by using the cross-platform Data Mining Application. The DataMining App is an open-source crawling application that users can install on their computers to participate in data crowdsourcing. Receiving tasks from the Svandis command server, the Data Mining App will grab website pages and social media content (all with user permission) to enable the analysis of a vast quantity of historical and real-time data.

One can visualize Svandis Data Mining process as:

 

Token

The token sale information is outlined below:

  • HARD CAP – $12,000,000
  • TOTAL TOKEN SUPPLY – 400,000,000
  • TOKEN FOR PUBLIC CONTRIBUTORS – 60%
  • MAXIMUM TOKEN SUPPLY TO THE PUBLIC – 240,000,000
  • TOKEN PRICE – $0.05

Token Distribution:

  • 60% Token Sale
  • 20% Team
  • 10% Advisors and Partners
  • 5% Marketing ambassador program
  • 5% Acquisition Funds

Use of Proceeds:

  • 40% Development and Security
  • 30% Analytics Department
  • 20% Marketing and Business Development
  • 5% Operations
  • 5% Legal

From the supply side, tokens will be awarded for data mining and verification to platform Ecosystem uses. From the demand side, every customer who would like to have an access to the products would need either to store and spend Svandis token.

Team

The team has 9 members and 7 listed advisors.

Hermann Finnbjörnsson – CEO and Founder. One of the co-founders of isx.is – the first and only cryptocurrency exchange in Iceland, a KYC-run exchange that connects to the user’s bank account, with all trades conducted in Icelandic króna pairs

Yan Crevier – Strategic Development and Co-founder – Advisor to Latium, Sharebee, and founder of Québec Blockchain non-profit organization.

Iakov Mishchenko – Chief Technology Officer – software engineer with over 10 years’ experience, and founder of the company KAMI Labs, a leading provider of cross-platform product development for both web and mobile.

Advisors include:

  • Kate Kurbanova – Head of Analytics, Cindicator
  • Anastasia Andrianova – Founder/CEO, Akropolis
  • Bokky Poobah – smart contract advisor auditor – Bokky is a respected smart contract security auditor, having developed and audited smart contracts for over 20 companies, among them Status, Cindicator, Stox, and others.
  • Jason Lee – partner at JSON Capital – a cryptocurrency based hedge fund.
  • Nodari Kolmakhidze – Chief Investment Officer, Cindicator
  • Cem F. Dagdelen – Advisor, DAO and Token Incentives – founding specialist at Horatii Partner. Svandis Research Community will leverage many beneficial DAO components as a means to increase trust in data and information, autonomy of operation and governance, and economies of scale.

Partnerhisps

Cindicator – Hybrid Intelligence for Effective Asset Management project. Has 100k analysts on their platform

Json Capital – crypto hedge fund

Credits – blockchain for financial transactions.

Horatii Partners – group of international consultants focused on blockchain advisory and use-case planning.

Verdict

Svandis in trying to create a much needed product. Although there are several resources for traders and cryptoanalysts, there is no comprehensive, full and easy to use the one-all tool.

Risks

  • A lot of tokens will be released after the token sale without any corresponding demand for the product itself. -1
  • Token economics is there, but without business processes costs and product prices it is hard to determine token appreciation potential. -1
  • Big competition from centralized platforms. However, the biggest issue by far with any centralized approach to supposedly verify and offer impartial information review is the ability to purchase a sponsored listing to bypass many necessary vetting processes and procedure. -1
  • Hard cap is way too big as per current market. -1

Growth Opportunity

  • Svandis is focusing on bringing transparency to the crypto market; protecting cryptocurrency users from deceit in the market. Quite a noble and necessary goal considering how much fraud and not transparency exists in the space. +2
  • The project tries to bring a value of decentralization in the space again. +1
  • Business model is clear – sources of income:
    1) Subscription to analytics products (including both “pay-to-go” and “hold-to-go” models) – B2B & B2C;
    2) Sponsored advertisements from businesses/entities who want to present themselves to our audience (all ads will be marked as an advertisement; we will never sell a paid rating or a similar schematic) – B2B;
    3) 3rd Party Marketplace +2
  • Partnership with Cindicator. Cindicator will become the first client of Svandis, integrating the Svandis data and features into their platforms and solutions for investors and market forecasters. Such product integration will help to catch Cindicator’s 110,000+ analysts audience, as well as more than 15,000 clients – and this will act as a springboard for our product and overall visibility and traffic. +2
  • The team is rather experienced in software development and business. +1
  • Roadmap looks realistic and adoption will be soon. +1

Disposition

Svandis is building an interesting community driven product. The team has experience and the product is not that hard to actually execute. However, there is a big competition in the space from traditional platforms in the long-term. From short-term, project has a big hard caps for such kind of project, small hype and tokens without any lock-up, which could result in a bad short-term performance. 5 out of 10

Investment Details

  • Type: Utility
  • Symbol: SVN
  • Platform: ETH
  • Crowdsale: TBA
  • Minimum Investment: TBA
  • Price: 0.05
  • Hard Cap: $12 million USD
  • Payments Accepted: ETH
  • Restrictions Barred from Participating: U.S.

General details :

https://svandis.io/

https://svandis.io/whitepaper.pdf

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.9 stars on average, based on 12 rated postsVladislav Semjonov has a legal and financial background. He has been involved in crypto space since early 2017 in both ICO advising positions in several ICO consultancy firms, and as an ICO analyst for VC. He began contributing for Hacked.com in April 2017.




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ICO Analysis: NODVIX

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The existence of censorship on content is a brute fact of the modern world. Although this is arguably justifiable on moral grounds in some cases, often it is used for economic and/or political reasons by governments and corporations and the ordinary people usually have none to very little power on this decision. Several countries such as China, Iran, Saudi Arabia, and Singapore are known for extensive restrictions implemented on Internet usage.

This contradicts with freedom of speech and expression and the NODVIX team provides a broadcasting platform, similar to YouTube but without KYC procedures and governmental interventions, enabling people to reclaim their right to free speech. Instead of appealing to any governmental criterion of content restrictions or bans, NODVIX is self-regulating as people acting as master-nodes restrict or ban content. Still, as what counts as illegal content differs from one jurisdiction to another, it is not clear how any confusion over such definitions would be dissolved.

The platform is designed to be live 24 hours a day and this is incentivized by a reward mechanism. Any profit made by several streams of revenue such as advertisement will be distributed among actors on the platform.

  1. Original content creators or uploaders get 83%.
  2. Supported torrent nodes get 8%. Staking NDVX tokens are a requirement to become a supported torrent node.
  3. Unsupported torrent nodes get 2%. They are not asked to stake NDVX tokens, but they get a lesser cut of one-fourth.
  4. The platform gets the rest, using 5% for marketing and 2% for platform development.

The platform works in the following way: Firstly, a visual media, whether it is a music video, news story or a film, or anything with a frame rate is uploaded to the platform by its creator or uploader. Then advertisers provide appropriate banners which are then checked by torrent nodes. A hash file which contains also wallet addresses where profits will be sent is created and stored by torrent nodes. Ads take their place in content and the content is broadcast to the platform, placed into specialized categories. Then it is available for users to watch whenever they’d like. It should be noted that as torrent nodes play a quite important role, they can choose not to broadcast some content.

Token

The platform’s internal currency, NDVX, is used by an advertiser to pay for advert airtime, by original content creators and uploaders to receive in return for their efforts and by supported torrent nodes to stake. As people who stake their NDVX tokens get a higher percentage of profits than who do not, we can say that there is sufficient holding pressure for the token.

The ICO investor should note that the base price is 8,000 NVX for 1 ETH though this is only for the last twenty days of the ICO. The sale is structured that early birds pay less ETH per token as an investor will get 15,040 NDVX for 1 ETH, almost 90% more tokens for the same cost. It should worry him or her that during the pre-ICO, contributors get 24,000 NDVX per ETH, making the pre-ICO price 200% over the ICO base price. Also, the more ETH one invests in, the more NDVX tokens he or she gets as a bonus. Thus, we can safely say that anyone considering to participate in the token sale should either hurry up or wait until the token hits exchanges.

The total supply of NDVX tokens are yet to be determined, but they will be distributed according to the following.

  1. 75% pre-ICO + ICO
  2. 12% team
  3. 9% reserved
  4. 4% bounty

It is another source of worry that team tokens are locked for 6 months, a shorter period of time than most ICOs. No information on how the team is planning to use the token sale proceeds is made public yet.

Team

Valeriya Okuneva: Okuneva is a content specialist at BAKERS, a marketing and advertising company based in Moscow.

Ryan Raymond: Raymond is a community advisor at PayFair.

Verdict

Below is a breakdown of the risks and growth potential of NODVIX.

Risks

  • Team members’ LinkedIn pages do not show their previous working experience. (-2)
  • Token metrics do not favor the later ICO investor much. (-2)

Growth Potential

  • A demo for Windows, MAC, and Linux is already available, a rare sight for many ICOs. It can be found at the top of NODVIX’s website. (+4)
  • As supported torrent nodes (master nodes) who get 8% of the profit are required to stake NDVX tokens, there is sufficiently strong holding pressure. (+2.5)

Disposition

Governmental intervention over the content on the Internet gets tighter and tighter every single day. People living in places like China, Iran, Saudi Arabia, and Singapore experience this phenomenon in their day to day lives. In response, the NODVIX team provides a broadcasting platform similar to YouTube where original content creators and uploaders provide visual media and get paid in return. As the platform will be live 24 hours a day, people who will supply and verify the content data are incentivized to do so through a stake-and-reward mechanism. Any supported torrent node will get 8% of the profit, which is a sufficient reason to hold NDVX tokens.

It is a bit hard to evaluate the project’s value in terms of return on investment as team members’ LinkedIn pages contain very little information, yet a working demo already exists and can be found at the top of the main page. It is quite praiseworthy that Windows, Mac, and Linux versions are available. Token metrics do not favor the late ICO investor as the early bird catches not only the worm but also great bonuses. Anyone planning to participate in the sale should hurry or perhaps wait until the token hits the market. NODVIX receives a 2.5/10.

Investment Details

  • Type: ERC20 – Utility
  • Symbol: NDVX
  • Platform: Ethereum
  • Crowdsale: November 22nd
  • Minimum Investment: 0.01 ETH
  • Price: 0.000125 ETH
  • Hard Cap: 21,000 ETH
  • Payments Accepted: BTC, ETH
  • Restricted from Participating: United States, Singapore, Korea, China.

For More Information

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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