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ICO Analysis: Wolk

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Data rules everything around us, now let’s find the ICOs that’ll get the money.

The mantra of technology: disrupt and dis-intermediate. Everyone knows that Google or Facebook didn’t get where they are by selling physical products. Instead, they’ve monetized the data of millions of people, and so the circle won’t be complete until the advertisers buying that data don’t have to go through Facebook or Google for it anymore. This is an area where the blockchain undoubtedly will shift things sooner than later, and we’ve seen several efforts in the direction of direct consumer-producer marketing relations via the blockchain.

One of the more interesting plays in this space is BitClave, which focuses mainly on search, but has the same concept as today’s subject, Wolk (“cloud” in Dutch). That concept is that users should be compensated for the data they share, and that they would more willingly share accurate data to marketers if there were any actual benefit. BitClave is great for advertisers because they only pay when sales are actually made, a new approach to display advertising that simply doesn’t work in other models where decentralization hasn’t reduced basic operating costs significantly enough.

In Wolk, the idea is similar, but it focuses on the actual buyers and sellers of the data. They want to allow buyers and sellers to talk to each other about what actually takes place, without compromising user privacy (the beauty of cryptography.) Publishers don’t have to be identified, but they can raise the price of their advertisements by participating and earning Wolk tokens for submitting user, usage, behavior, and response data. Advertisers, the primary target market, will have access to much more useful data, while consumers can receive better-tailored advertisements. What we’re talking about here is getting past the thing where Google keeps showing you adverts for your most recent purchase, as if you hadn’t already made your decision. That’s bot behavior, and Wolk is working on a better algorithm.

Wolk will be offering more than just the Wolk Data Exchange API in the future. The Data Exchange Application Programming Interface is the primary subject here because it is the first use case. Presumably other APIs will be developed for finer-tuned usage of the data in question. The WOLK token is required to use said APIs, in the same way that dozens or hundreds of services provide APIs for subscription fees. The people using the tokens to get information from the API will be the advertisers. The people earning tokens from the API will be the publishers. Consumers and readers may or may not benefit from better-targeted advertising, but the only way their data is actually dis-intermediated here is if 1) publishers share revenue with them or 2) they buy WOLK tokens. We don’t like this so much, since it leaves the vulnerability for someone to just complete the next step (cut out the publisher), but we reckon it can still be mightily profitable if at least one big advertiser and one big publisher were to make use of it. That’s always the real means test for a blockchain idea, no matter how great, or even how solid the product that derives from it, it’s going to have to get some sponsors, as it were, in the form of real-world users with recognizable names.

The Wolk Data Exchange

One thing we definitely like a lot about Wolk is that they come to market with a fully functioning API and use case in hand. This will make the usually slow-going road to adoption quite a bit faster. One thing that is not mentioned often enough is that users are actually secondary to developer-users. When programmers and developers get interested in open platforms that they can use, they tend to integrate them into existing projects, sometimes when they don’t even need to be there. We’ve seen this with more than one blockchain project. We’re not saying that Wolk can work without blockchain, that wouldn’t make any sense. What we’re saying is that Wolk’s API could have a blockchain-like effect on the developer mindset and lead to quick integration into existing platforms, like WordPress plugins or something, which makes adoption a landslide instead of an uphill climb.

In the old days, a marketer could get a phone book and look up George Washington and kno w that he lived at 2305 Main St and that his phone number is 202 – 555 – 9876. In the current digital ecosystem, it is not possible to do that easily, because the phone book has been replaced with centralized services of Google and Facebook whose ID of 0000994B – 4C70 – 4710 – 85D7 – D1D022C7000E cannot be mapped to such attributes.

The API documentation provides a clearer picture of how buyers will actually make use of the data, as well as how publishers will provide it. At present, from the highest point of view, it is very similar to Facebook or Google Ads selection of demographics.

Data is broken down into the various categories that it actually falls into: e-mail address, phone number, name, and more. We’re not here to write a guide on using the thing, but must confess we’re interested in using it. The first part of the process for an advertiser is to get the information about the data they want to purchase, and the second is to make a bid. Like in any data market, others can outbid, or demand can raise the price.

Open APIs, especially those powered with cryptocurrencies, represent a powerful digital force that many people know nothing about. What we are describing right now is something that Google, Microsoft, or any other firm with millions of advertising clients to serve could easily make use of – if it is more valuable than or equal in value to what they already have. It probably won’t be firms like that who pick up on it first, however. We reckon on the publisher side, tech-focused publications will be the first to jump, and on the advertiser side, some company that bills itself as privacy-respecting or the like (such as DuckDuckGo) might investigate ways to profit from the network.

There are some hazards in the design. By allowing publishers to remain anonymous, for instance, you lose the guarantee that “publishers” are not actually data thieves re-marketing stolen data. Or you run the risk of being held responsible if publishers did not legally collect that data in the first place. However, we believe that these are the types of problems technology is best at solving.

Publisher Interest Likely Strong

There has been a massive decline in publisher earnings across the web as Google and a few others have centralized advertising and cut rates significantly. The disruption of the newspaper industry is followed by the disruption of the blogging and web content industries. We believe that publishers will be attracted to the notion of earning extra money from the data they’re already capturing. We believe that WOLK tokens are likely to hold significant value if the previous belief matches reality.

One (albeit minor) drawback we can see is that publishers will have to do work to take part. This means they will have to learn and decide. As stated earlier, developer interest is likely to be strong since the API is complete and usable, so easier means for publishers to integrate with Wolk will likely present themselves. However, we should note that with the Basic Attention Token/Brave Browser Payments scheme, publishers are not required to do anything at all – once they have earned $100 through the platform (knowingly or not), Brave reaches out and truly onboards them.

Wolk Inc. Already Has Data Ready To Sell

As of June 2017, Wolk has on boarded over 400MM mobile deviceIDs with email, age and gender data and over 3B data points with app usage information. Typically, when suppliers provide datasets, the onboarding of data consists of taking files of around 1MM – 10MM lines and bringing them into “device”, “email” and/or “phone” map- pings stored in decentralized backend storage. For high volume throughput and low latency API responses, our current implementation uses Google Cloud’s BigTable [HBase] as a cache into this decentralized backend storage.

WOLK Token

The WOLK token has a diminishing supply because part of the tokens are destroyed in each transaction. Additionally, each WOLK token has a 15% Ethereum reserve, in similar fashion to the design precepts of the Bancor Protocol.

The most interesting part about the WOLK token is that the company has committed to keeping 15% of Ethereum proceeds in reserve in order to maintain liquidity of WOLK tokens. To wit: this casino has a built-in cashier.

It seems the way they intend to do this is to sell such tokens that are redeemed in order to replenish the reserve.

Transferability

The Wolk Tokens are being offered in reliance upon exemptions from registration under the Securities Act of 1933 (“ Securities Act ”). Therefore, unless the WOLK are used in commercial transactions using the WOLK protocols, WOLK may not be transferred within the United States or to a “U.S. person” unless such transfer is made to an “accredited investor,” in compliance with applicable securities laws, and may only be transferred in a transaction outside the United States to no n – U.S. persons, unless and until Wolk reasonably determines and notifies holders that the WOLK Tokens are not securities and freely tradeable. Any transfer made in violation of these provisions will be void.

This is an onerous, and drawback of a clause right here. It’s unclear if Wolk intends to inspect transactions for IP provenance or enable other blacklisting procedures to keep everyday trader from profiting on the token.

While they’ve placed this clause in the document, their blacklisting disclosure is a bit unusual: they’re only allowing American Eth holders to participate!

Anyone holding Ethereum in an Ethereum wallet in the US. Wolk reserves the right to restrict purchases to residents of certain US states, and currently residents of New York are not permitted to purchase WOLK. Non-US participants may purchase WOLK subject to Wolk’s determination that the purchase complies with applicable law in their local jurisdictions. Note that Wolk Inc. may be required to use Know Your Customer (“KYC”) practices for your participation and may use third party services for these practices. Wolk is allowing for a small number of USD-based purchases, which will be finalized at the end of the Token Generation Event.

WOLK Team

In the case of WOLK, the proof is already in the pudding. They have a working product that investors should verify before investing. Since they’ve delivered a product, we’re just going to lower the score a tiny bit since none of the people or firms on the Team page ring a bell. That’s only important from a hyper perspective, and we believe this one can succeed with or without hype, because it provides real value if it makes it off the launchpad.

Data storage is being conducted through an implementation of Swarm technology.

They list as an advisor a David Gentzel, “co-founder and vice president of product development of SocialMedia.com.” He has experience from the early days of social media, an early success being a project for MySpace. We hope that his primary purpose is to evangelize the technology to higher-level publishing and marketing executives whose ear he might have.

Verdict

We think the projects which enable true direct-to-consumer marketing will ultimately turn out more money than those that repair the existing advertising model, but this does not detract from the positivity we develop in looking over Wolk. This means a disclosure is in order: the author is likely to purchase during the ICO period of Wolk.

We feel that Wolk will be vulnerable in the long-term to efforts which fully encompass the market, but as a bare-bones relay point for valuable user information, we think they will do more than survive. Much more.

The Ethereum reserve part is a bit worrisome, since we can see problems with exchanges and token holders arising there, but we don’t think they will be significant enough.

We note that the smart contract is listed as verified on Etherscan.io.

Risk

  • Wolk provides their own list of risks at the end of their whitepaper, and we agree that most of them are real risks. But the one that we think (ironically, their chief concern as well) will actually drag the cloud down is the risk of not having enough data to sell. As stated, it’s crucial that publishers actually do take part, or else there’s nothing to buy and thus no demand for the token. -1.5
  • The standard security risks apply here. We’re concerned that the better something looks, the harder hackers will try to make it eat crow. -0.25
  • Team still unproven, despite supposedly long careers. Not concerned, given the product, but must be accounted for. -0.25

Growth Potential

  • The real money will never flow down to the consumers. Business doesn’t work that way. While we think that wider adoption will be had by platforms which integrate consumers into the payment cycle, we also think that Wolk and such platforms will have to learn to co-exist in the 21st century internet. We see massive potential for real money to be moving around this system, and significant demand for the up-to 200 million tokens. +3
  • Speaking of the tokens, destruction of tokens during usage is a great way to increase their value. If the system works as designed, then the formula for an ICO investor to profit is pretty simple: the longer you wait to sell to someone (an “accredited investor or exchange”) who needs the token, the more it will be worth. This means that sell-offs should probably be timed with usage rates of the Wolk platform. Wolk, unfortunately, has no obligation to be overly transparent about what other users are doing on the platform, but publishers may find a market in providing their own sales data to interested parties. +3
  • Wolk, Inc. has already demonstrated that they are capable and have even amassed data to sell through the platform. We feel strongly that they are properly incentivized and hopefully the 15% reserve, while potentially problematic, is evidence that they are serious in their intent. +2

Disposition

Have to go with a 6 on Wolk. Maybe not the highlander of advertising plays, but probably a moneymaker.

Investment Details

Don’t let the fear of missing out get to you. Have a look at their own risk assessments, or even the whole whitepaper, before doing anything. It’s not too dense.

You can start buying at a scaled discount rate today.

In addition to Ethereum, they’re offering bank transfer purchases, with an in-kind discount tier rate:

Be safe out there.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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5 stars on average, based on 2 rated postsP. H. Madore has covered the cryptocurrency beat over the course of hundreds of articles for Hacked's sister site, CryptoCoinsNews, as well as some of her competitors. He is a major contributing developer to the Woodcoin project, and has made technical contributions on a number of other cryptocurrency projects. In spare time, he recently began a more personalized, weekly newsletter at http://ico.phm.link




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3 Comments

3 Comments

  1. embersburnbrightly

    September 11, 2017 at 10:15 pm

    Very interesting concept; and at the risk of repeating myself, thank you again for your wonderfully in-depth reviews. However, I now have a bit of a parody going on in my head, which is Aerosmith belting out, “Wolk this waaaayy!” (“Walk This Way.”) But hey, that would be a great advertising angle if they could get Aerosmith on board for it. 🙂

  2. cryptonoob

    September 12, 2017 at 10:55 am

    I calculate a hefty 56.625 M$ as the ICO sales cap in case all the tokens are purchased and minted (unpurchased tokens won’t be minted FYI)

    That’s pretty expensive but there is room for growth.
    Let’s just hope that not all of the tokens are sold on this one, i’d be comfortable with a quarter or half of that cap.

    EDIT:
    All the tokens with 15% discount seem to be sold as there is more than 12,7M$ commited already. Interestingly, when you look at the address of the contract, you can’t see this 12,7M$ amount and the last transactions are from 12 days ago , far before the presales starting date. Something is wrong here.

  3. kamgol

    September 12, 2017 at 11:35 pm

    How does it compare to Datum Ico datum.network?

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Analysis

Hawkish Fed Lifts Yields, Dollar as Stock-Correction Continues

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US stock markets had a choppy and mixed session, and the major indices closed the day virtually unchanged, despite the early losses and the negative news flow. The US housing market disappointed again, the EU-Italy debate over the country’s budget continued, the US-Chinese relations further deteriorated, and the Fed also provided a negative catalyst towards the end of the day.

Dow 30 Index Futures, 4-Hour Chart Analysis

Investors were eagerly waiting for the meeting minute form the Fed’s latest meeting, but those expecting a dovish surprise were let down. The transcript contained more hints to tighter-than-expected monetary policies in the coming months and years, but still after an initial dip stocks rebounded to pre-announcement levels.

US 2-Year Treasury Yield, 4-Hour Chart Analysis

While especially shorter-dated yields rallied after the release, we would add that although there were voices that the Fed should exceed the “neutral” interest rate to cool the economy in the future, those voices will likely be muted by any major correction in financial markets or even a moderate slowdown in the economy.

Russell 2000, 4-Hour Chart Analysis

Stocks weathered the rise in yields so far, but after-hours, futures markets are drifting lower, and should yields resume their recent swift advance, another wave of selling could hit risk assets. With a lot of stocks and benchmarks still clearly in oversold territory concerning the short-term momentum indicators, the choppy correction could also continue, but we remain defensive towards global stocks, and we expect the risk-off period to continue in the coming weeks.

Dollar Extends Early Gains as WTI Crude Dips Below $70

Dollar Index (DXY), 4-Hour Chart Analysis

While the Dollar was already up in early trading against most of its major peers, it got a strong boost from the meeting minutes, with the Dollar Index climbing above the key support/resistance level near 95.50, establishing a swing low.

Barring a quick reversal, the Greenback headed for another important leg higher, and all eyes will be on the 1.15 level in the EUR/USD pair, as an extended move below that could open up the way for a strong momentum move in the USD. On a positive note, the most vulnerable emerging market currencies continue to perform well, in contrast with equities in the segment, and that could give some stability to risk-on currencies in the face of the broadly negative technicals

WTI Crude Oil, 4-Hour Chart Analysis

Commodities mostly finished the day with losses amid the rally in the Dollar, but while gold still only gave back a small part of its recent gains, oil plunged to a new almost one-month low, at least as measured by the WTI contract.

The Brent contract continues to outperform despite the easing of the US-Saudi tensions, but overall the risk-off shift in global markets is clearly hurting oil.  Copper is still stuck in a volatility compression pattern, but given the lengthy consolidation, a significant move is expected in the coming days by the industrial metal.

Featured image from Shutterstock

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.6 stars on average, based on 378 rated postsTrader and financial analyst, with 10 years of experience in the field. An expert in technical analysis and risk management, but also an avid practitioner of value investment and passive strategies, with a passion towards anything that is connected to the market.




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Why Would Anyone Have Faith In Tether?

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I don’t want to get sued for slander so let me explain the reasoning beyond today’s title. After all of the turmoil surrounding Tether on Monday, how can the price be anywhere near the $1 parity level with the US dollar?  After more than a year, how can anyone have confidence in Tether and their common law partners Bitfinex when, for example, Circle, backed be the highly respected Wall Street giant Goldman Sachs offers an alternative?  We should also mention that Circle is just one of many so called stable coins.

It isn’t hard to find a list. Exchanges are feverishly adding stable coins. Singapore based Houbi is adding Paxos Standard Token (PAX), True USD (TUSD), Circle (USDC) and Gemini (GUSD).  

When Stable Coins Cause Instability

Well, the evidence is mounting as the months move along that so called stable coins can have the power of creating anything but stability.  This week’s experience with Tether, Bitfinex and the price explosion of Bitcoin demonstrates that there are still dangers lurking. This is why trust is important.

Monday’s gyrations were not the first questionable moment for Tether.  The coin, which gains its intended stability by being tied on a one for one basis with the US dollar, has been the subject of questionable behavior all year.  

As far back as January trade sources were expressing concern the Tether was responsible for last December’s major price bubble in Bitcoin.  The frenzy over Bitcoin set off speculation across the entire crypto spectrum. But that was just the beginning.

In June Bloomberg reported on a paper by John Griffin, a finance professor at the University of Texas, that among other things claimed 60% of last year’s price move in Bitcoin was the result of manipulation surrounding Bitfinex. That directly implicates Tether.

Using algorithms to analyze the blockchain data, Griffin’s team found that purchases with Tether were timed following market downturns and result in sizable increases in Bitcoin prices. Less than 1% of hours with such heavy Tether transactions are associated with 50% of the meteoric rise in Bitcoin and 64% of other top cryptocurrencies.

These findings prompted the US Commodity Futures Trading Commission to step in with a series of subpoenas.

Tether’s coins had become a popular substitute for dollars on cryptocurrency exchanges worldwide, and for good reason. They are anonymous, closely tied to the value of the US dollar and can be used in exchange for Bitcoin, Ether or about 10 other cryptocurrencies.  Tether is closely associated with Bitfinex, with whom they share common shareholders and management.

Bitfinex has offices in Hong Kong but it is legally headquartered in the British Virgin Islands. In May they announced plans to move to Zug, Switzerland. Bitfinex has a sorted history of poor security, having lost nearly $100 million worth of Bitcoin from customer accounts. Moreover, while claiming to have total one for one US dollar backing for each Tether, real proof is absent.  

Further Evidence of Manipulation

Over the course of this year, as we have gathered digitally to witness the loss of nearly $600 billion in crypto value, everyone has been looking for the culprit. When I first read of some of the academic studies that blamed the advent of futures trading on the CBOE, I laughed. Honestly, I believed the real cause of the rise and fall of crypto were a well connected group of billionaires that together had the power to move markets.  

Well the folks at Chainalysis have just produced some surprising research results. Their Blockchain Intelligence Platform powers investigation software for some of  the world’s top institutions. These guys don’t do surveys, the have their hands on big data that is able to detect some interesting stuff.

Chainalysis released a new report last week showing that the so called Bitcoin whales are not responsible for price volatility. The study examined the 32 largest BTC wallets, which reportedly represent 1 million BTC, or around $6.3 billion. That is a pretty solid sample size.

The data revealed that the BTC whales are do not act in concert with one another. In fact not only are they a diverse group but about two thirds behave like longer term investors. Instead of being FOMO (Fear Of Missing Out) types, on net they have traded against the heard buying on price weakness.

Putting The Pieces Together

The crypto world is bombarded with globally generated news on an hourly basis. But what does all of it mean anyway? Hopefully this article adds some perspective on what and who has been responsible for the direction of crypto prices over the past year.  As more of these weak players are identified and depleted of their business, real investors will have the confidence to return to the market.

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.4 stars on average, based on 113 rated postsJames Waggoner is a veteran Wall Street analyst and hedge fund manager who has spent the past few years researching the fintech possibilities of cryptocurrencies. He has a special passion for writing about the future of crypto.




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EOS Price Forecast: EOS/USD Heading for Another 300% Move?

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  • EOS/USD price action via the 4-hour chart view has formed a bullish flag pattern.
  • The price is moving around levels seen back end of March to early April, before a bull run of over 300%.

The past six sessions for EOS/USD have been erratic to say the least. It has been subject to a high amount of volatility, swinging aggressively in both directions. There has been a lack of commitment from either the bear or bull camps of late. As the market continues to trade with such behavior, it appears to be trying to find its feet, ahead of a potential chunky firm trend.

EOS DApp Hacked Again

An EOS based gambling DApp, EOSBet has been hacked, with $338,000 being reported as stolen. This isn’t the first time; just back in September, hackers managed to get away with a reported 40,000 worth of EOS, which at the time had a value of $200,000. It has been said that they were able to exploit their smart contracts, having found security vulnerabilities.

Technical Review – 4-hour Chart View

EOS/USD 4-hour chart

EOS/USD price action has formed a bullish flag pattern, which began taking shape on 15th October, after the aggressive price behavior stabilized. The bulls at the time ran the price well up into $6 territory. Consequently, it then met the breached ascending trend line, failing to move back above this area. This followed the sharp breakthrough to the downside, which occurred on 11th October. As a result, a drop of over 15% was seen, forcing EOS/USD to retreat in a demand area, within the $5.0000 level proximity.

Looking to the upside, small near-term resistance is seen at around $5.6100, which is the upper trend line of the mentioned bull flag pattern. A breakout will likely open the doors to a retest of the broken ascending trend line, tracking around $6.1100. Support can be eyed at $5.4600, which marks the lower trend line of the flag. Furthermore, should this fail to hold, EOS/USD could likely fall back down to the serving demand area, within the lower $5.0000 territory.

April 2018 Bull Run

EOS/USD April bull run

In April of this year EOS/USD entered a chunky bull run, gaining over 300%. From the back end of March until 11th April, the price had been stuck within consolidation mode. Resulting in the price trading within a tight range, at levels of where the price is currently seen today.

Something quite astonishing started to unfold. Between the period of 11th April to the 29th April, a bull run of around 290% was seen. Over this time frame EOS/USD went from $5.9500 up to a high of around $23.0811. The price is currently demonstrating a similar behavior to that of what was seen during the mentioned period. It is interesting to note that the price did have historical levels to break through, as it had already run higher during the period of December 2017 and came back down. Finally, this is not to say EOS/USD will observe the same bull run. However, it is an interesting observation to be aware of.

Disclaimer: The author owns bitcoin, Ethereum and other cryptocurrencies. He holds investment positions in the coins, but does not engage in short-term or day-trading.

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.5 stars on average, based on 31 rated postsKen has over 8 years exposure to the financial markets. During a large part of his career, he worked as an analyst, covering a variety of asset classes; forex, fixed income, commodities, equities and cryptocurrencies. Ken has gone on to become a regular contributor across several large news and analysis outlets.




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