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ICO Analysis: TE-FOOD

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TE-FOOD is now the biggest farm-to-table food traceable system in the world. TE-FOOD serves over 6,000 businesses while averaging more than 400,000 transactions on a daily basis, which results in serving well over 30 million people. TE-FOOD has integrated 2,600 retailers and markets, 3,100 farms, 3,400 livestock agents and 190 wholesale distributors into their system.

TE-FOOD coordinates with governments, supply chain companies and consumers to enhance food safety, eliminate food frauds and minimize costs for supply chain companies. The entire supply chain will become more efficient through the use of one interoperable transparent ledger; this will help avert large-scale food recalls and enable smaller, targeted recalls.

Currently, the main focus of TE-FOOD is  the emerging countries that account for 60% of the world’s population along with 45% of GDP, and which needs massive technological disruption because of the level of distrust in their food supply chains. Started in Vietnam and having found success, TE-FOOD is aiming to be in 17 countries within the next five years.

TE-FOOD’s revenue sources are the following:

1. Selling physical and logical identification materials
2. Charging transactional costs
3. Selling food transport environment sensors
4. Charging monthly or sales volume dependent fees on the marketplace

Token

The company is issuing TFOOD tokens, which are ERC-20 tokens created to be used within the TE-FOOD system for the following:

1. Pay for transactions
2. Pay for value-added information
3. Rewarding conscious consumer behavior for using our Consumer mobile app

A total of 1 billion TFOOD tokens are to be created with 51% being available for purchase during the public sale which is scheduled to commence on Feb 22, 2018, and conclude March 22, 2018. TFOOD tokens should be immediately transferred and can be used in the TE-FOOD system after completion of the token sale.

Team

A Vietnamese and Hungarian company combined to create TE-FOOD with a team that includes more than 20 members (each listed with details on their website along with LinkedIn links). The team is led by CEO Dr. Trung Dao Ha (Co-Founder of Thien Minh Group, President of Hochiminh City High Technology Association, Austria Honorary Consul in Hochiminh City for the Austrian Government and Co-founder/CEO of DAO advanced Technology), CeO Erik Arokszallasi (CEO of Erba 96 Ltd) and CMO Marton Ven (CEO at Flumen and CMO at Erba 96 Ltd).

TE-FOOD works with some of the biggest retail food companies in Asia such as AEON, Lotte Mart, JAPFA and C.P. Group. The government of Vietnam’s largest city, Ho Chi Minh City, also employs TE-FOOD. Current partners include: GS1 (barcodes), Unisto (security seals) and Zalo (message/call app).

Verdict

TE-FOOD is developing a scalable, cost-effective system for tracking, securing and ensuring quality for global food transportation which will reduce corruption, theft, fraud and food-borne illnesses. Identification applications are used to track livestock, transports and fresh food packages from the farm to the table. This will enable fresh food sold in retail to be tracked back to their origins. TE-FOOD is able to track food items throughout the entire supply from beginning to end while accessing quality information.

TE-FOOD has been operating in Vietnam since 2016 with a proven track record and buy-in from thousands of businesse. If the company is able to successfully integrate its functioning business to its tokenized model with participation from current clients, along with expanding to new markets, it may find success for itself and investors.

Risks

  • When seeking to expand to new countries, TE-FOOD may face a variety of difficult regulatory and compliance issues working with different governments and agencies. -2
  • The executive team, though accomplished, is still involved with other businesses which may detract from putting their full efforts into the success of TE-FOOD. -1.5
  • Although TE-FOOD does already have a working business, which is definitely a positive, they will still face strong competition from other blockchain companies. -1

Growth Potential

  • The company already has an established working product and with key partnerships with multiple businesses and the government of Vietnam. +5
  • TE-FOOD is scheduled to be in 17 countries within five years according to their roadmap. +2.5
  • TFOOD tokens will be immediately released and available to all investors. +3.5

Disposition

With nearly 80% of food fraud involving fresh food products and livestock, over 400,000 annual deaths due to food contamination and the health threat of antibiotics overuse in animals used for food, TE-FOOD’s main mission is to greatly reduce these issues by making the fresh food supply chain transparent and more effective through a modern, but affordable ecosystem. Having an already working business model combined with the ability to scale, TE-FOOD appears to have the means to accomplish this mission if everything goes to plan. TE-FOOD receives a rating of 6.5 out of 10.

Investment Details

  • Symbol: TFOOD
  • Type: Utility
  • Price: $0.05
  • Accepted Payments: ETH
  • Public Sale Date: Feb 22, 2018 – March 22, 2018 (Bonus levels – 15% Week 1, 12% Week 2, 10% Week 3, 5% Week 4)
  • Public Sale Amount: 512,000,000 TFOOD (51% of total) to be sold. 1,000,000,000 TFOOD total supply
  • Jurisdictions Barred from Participating: None mentioned

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO

ICO Analysis: NODVIX

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The existence of censorship on content is a brute fact of the modern world. Although this is arguably justifiable on moral grounds in some cases, often it is used for economic and/or political reasons by governments and corporations and the ordinary people usually have none to very little power on this decision. Several countries such as China, Iran, Saudi Arabia, and Singapore are known for extensive restrictions implemented on Internet usage.

This contradicts with freedom of speech and expression and the NODVIX team provides a broadcasting platform, similar to YouTube but without KYC procedures and governmental interventions, enabling people to reclaim their right to free speech. Instead of appealing to any governmental criterion of content restrictions or bans, NODVIX is self-regulating as people acting as master-nodes restrict or ban content. Still, as what counts as illegal content differs from one jurisdiction to another, it is not clear how any confusion over such definitions would be dissolved.

The platform is designed to be live 24 hours a day and this is incentivized by a reward mechanism. Any profit made by several streams of revenue such as advertisement will be distributed among actors on the platform.

  1. Original content creators or uploaders get 83%.
  2. Supported torrent nodes get 8%. Staking NDVX tokens are a requirement to become a supported torrent node.
  3. Unsupported torrent nodes get 2%. They are not asked to stake NDVX tokens, but they get a lesser cut of one-fourth.
  4. The platform gets the rest, using 5% for marketing and 2% for platform development.

The platform works in the following way: Firstly, a visual media, whether it is a music video, news story or a film, or anything with a frame rate is uploaded to the platform by its creator or uploader. Then advertisers provide appropriate banners which are then checked by torrent nodes. A hash file which contains also wallet addresses where profits will be sent is created and stored by torrent nodes. Ads take their place in content and the content is broadcast to the platform, placed into specialized categories. Then it is available for users to watch whenever they’d like. It should be noted that as torrent nodes play a quite important role, they can choose not to broadcast some content.

Token

The platform’s internal currency, NDVX, is used by an advertiser to pay for advert airtime, by original content creators and uploaders to receive in return for their efforts and by supported torrent nodes to stake. As people who stake their NDVX tokens get a higher percentage of profits than who do not, we can say that there is sufficient holding pressure for the token.

The ICO investor should note that the base price is 8,000 NVX for 1 ETH though this is only for the last twenty days of the ICO. The sale is structured that early birds pay less ETH per token as an investor will get 15,040 NDVX for 1 ETH, almost 90% more tokens for the same cost. It should worry him or her that during the pre-ICO, contributors get 24,000 NDVX per ETH, making the pre-ICO price 200% over the ICO base price. Also, the more ETH one invests in, the more NDVX tokens he or she gets as a bonus. Thus, we can safely say that anyone considering to participate in the token sale should either hurry up or wait until the token hits exchanges.

The total supply of NDVX tokens are yet to be determined, but they will be distributed according to the following.

  1. 75% pre-ICO + ICO
  2. 12% team
  3. 9% reserved
  4. 4% bounty

It is another source of worry that team tokens are locked for 6 months, a shorter period of time than most ICOs. No information on how the team is planning to use the token sale proceeds is made public yet.

Team

Valeriya Okuneva: Okuneva is a content specialist at BAKERS, a marketing and advertising company based in Moscow.

Ryan Raymond: Raymond is a community advisor at PayFair.

Verdict

Below is a breakdown of the risks and growth potential of NODVIX.

Risks

  • Team members’ LinkedIn pages do not show their previous working experience. (-2)
  • Token metrics do not favor the later ICO investor much. (-2)

Growth Potential

  • A demo for Windows, MAC, and Linux is already available, a rare sight for many ICOs. It can be found at the top of NODVIX’s website. (+4)
  • As supported torrent nodes (master nodes) who get 8% of the profit are required to stake NDVX tokens, there is sufficiently strong holding pressure. (+2.5)

Disposition

Governmental intervention over the content on the Internet gets tighter and tighter every single day. People living in places like China, Iran, Saudi Arabia, and Singapore experience this phenomenon in their day to day lives. In response, the NODVIX team provides a broadcasting platform similar to YouTube where original content creators and uploaders provide visual media and get paid in return. As the platform will be live 24 hours a day, people who will supply and verify the content data are incentivized to do so through a stake-and-reward mechanism. Any supported torrent node will get 8% of the profit, which is a sufficient reason to hold NDVX tokens.

It is a bit hard to evaluate the project’s value in terms of return on investment as team members’ LinkedIn pages contain very little information, yet a working demo already exists and can be found at the top of the main page. It is quite praiseworthy that Windows, Mac, and Linux versions are available. Token metrics do not favor the late ICO investor as the early bird catches not only the worm but also great bonuses. Anyone planning to participate in the sale should hurry or perhaps wait until the token hits the market. NODVIX receives a 2.5/10.

Investment Details

  • Type: ERC20 – Utility
  • Symbol: NDVX
  • Platform: Ethereum
  • Crowdsale: November 22nd
  • Minimum Investment: 0.01 ETH
  • Price: 0.000125 ETH
  • Hard Cap: 21,000 ETH
  • Payments Accepted: BTC, ETH
  • Restricted from Participating: United States, Singapore, Korea, China.

For More Information

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO

ICO Analysis: FidelityHouse

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Many social media companies store and sell their users’ public and private data for financials gains and we all have been a victim of such acts at some point. However, it’s not just our personal data that has monetary value but any content that we produce, too. Think of a blog you have posted on your Facebook page or a blogging platform. The piece contains information and thus has value to anyone seeking such information, yet, unless you’re a professional content creator, you probably haven’t made even a single cent out of it. Some would argue that this is hardly fair.

FidelityHouse is a social content network which enables content creators to publish and get paid in return and readers to be selectively updated on their own interests. But that is not the most innovative feature of the network. Thanks to FidelityHouse Chain, any content creators can prove that he or she is the original creator of the content with reasonable fees, thus proposing a solution for one of the most important problems in the intellectual property industry.

Contrary to many blockchain projects which have only started development recently, without any working product at all, FidelityHouse is a project born in 2011 with a team continuously working on it since then. It has 63 million page views, 400 million impressions, 20 million unique visitors and 10 million videos viewed per month only in Italy. An extremely successful product which is live for seven years now hits the cryptocurrency scene to gain ground with additional features thanks to blockchain technology.

This use of blockchain allows the team to develop a fairer and more transparent content lifecycle management system, making it possible for content creators to prove the ownership of the content. FidelityHouse Chain has three components, all contributing to this very purpose. The proof of authorship tracks the existence of authenticity of any product, the proof of license proves the veracity of licenses granted by content creators to other parties and the proof of revenue documents any value generated from content.

The proof of authorship is arguably the most important component of the chain. When content is submitted, its hash value, a data which uniquely identifies it, and timestamp, containing the time of submission, is recorded onto the blockchain. As any change in the content, no matter how small it is, affects both values, the earliest content is proved to be the original one, thus proving the author of this content to be its original author. Still, as it is always possible to make “small” changes while keeping the rest intact. To protect authors and their products, a plagiarism detection mechanism is in place, which is available for a reasonable fee.

Yet not every submitted content gets published on the FidelityHouse platform. Step by step, any submission follows this model.

  1. Firstly, an author submits his or her content to the platform.
  2. Two expert moderators evaluate it and decide if it is to be published or to be revised.
  3. The content’s originality is verified by the platform’s plagiarism detection mechanism and its ownership is handed to the author.
  4. The platform gets paid for advertisements.
  5. Now the content is ready, it is open to platform users and external visitors.
  6. The revenue obtained is distributed among the content creator and moderators.
  7. These FIH tokens can be used in return for platform services or sent to exchanges.

Token

FIH tokens are used to gain access to the platform services and to reward moderators. These platform services include but aren’t restricted to timestamping and plagiarism monitoring. The content creator can purchase any single service or subscribe to a package fitting his or her needs. Any action taking place in the platform is paid or received by FIH tokens, so the content creator should have FIH tokens to benefit from platform services.

In the first stage of the sale taking place between September 1st and October 30th, a bonus equal to or over 32% is offered to private sale investors. In the following stage, the pre-sale contributors will have a chance to gain 27% bonus between October 31st and January 7th. As there is plenty of time until the pre-sale ends, the investor has no reason to hurry. Any unsold token will be burned.

The initial total supply of FIH is 1,000,000,000 tokens with the following token distribution:

  1. 50% private, pre-sale and ICO
  2. 15% founders
  3. 6.4% referral sales
  4. 6% advisors
  5. 9% team
  6. 13.6% reserve funds

All tokens except ICO tokens and reserve funds are locked for 9 to 12 months, which means there will be a very limited supply of FIH tokens in the short term.

How the team planning to use the token sale proceeds is not made public as of the time of writing.

Team

Alessandro Bellato: Bellato has worked for NEST, an information technology and services company, for over twelve years.

Filippo Marcassoli: Marcassoli was a marketing specialist at Roche Diagnostics, a healthcare company based in Basel.

Luca Del Torchio: Before joining Safilo, an eyewear company, Del Torchio has worked as a consultant at Deloitte and PricewaterhouseCoopers.

Vittorio Ferrari: Ferrari, a former marketing director at Bonduelle, has worked for Olivetti and Kodak.

Advisors

Alvise Saccomani: Saccomani is the head of trading at BANOR, an Italian investment firm.

Sebastiano Cappa: Cappa is a member of the board of directors at IAB Europe. Previously he was the head of the Italian branch at SmartFocus, a computer software company based in London.

Verdict

Below is a breakdown of the risks and growth potential of FidelityHouse.

Risks

  • Bonuses provided to private sale and pre-sale contributors are a bit high. (-1.5)
  • The token appeals to a very niche audience, namely FidelityHouse platform users. (-1.5)

Growth Potential

  • The project is live since 2011 and has gained serious community interest: 63 million page views, 400 million impressions, 200 million unique visitors and 10 million videos viewed per month in Italy. (+3.5)
  • The platform is able to support any content through its lifecycle while enabling the content creator to monetize his or her efforts. Hashing and timestamping is sufficient to prove any content’s original ownership. (+2.5)
  • There is not much competition for similar projects within the blockchain sphere. (+1)

Disposition

In many content sharing platforms, their respective creators do not get paid and it is the platform owners who actually make money. FidelityHouse enables these content creators to monetize their efforts and to prove that they are the original creators of the content. Although this is a quite important problem in the digital intellectual properties industry and the use of blockchain almost perfectly fits the goal, surprisingly there is not much competition. The project has been around since 2011 and already has seen great interest, thus an audience already exists. Still, bonuses provided to private sale and pre-sale investors are a bit high, so the ICO investor should be wary. Also, the token’s usage is restricted to the platform and thus a very niche audience, which means that if the project does not attract content creators, low demand for the token can be expected. FidelityHouse receives a 4/10.

Investment Details

  • Type: ERC20 – Utility
  • Symbol: FIH
  • Platform: Ethereum
  • Crowdsale: January 8th
  • Minimum Investment: Unspecified
  • Price: 0.0002 ETH
  • Hard Cap: 100,000 ETH
  • Payments Accepted: Ethereum
  • Restricted from Participating: the United States and China

For More Information

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO

ICO Analysis: Brain Space

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As we spend more and more time on the Internet, we become more “digital” and unsurprisingly, our everyday practices keep changing. Yet, change isn’t always so simple, especially when it comes down to intellectual property. Constantly using the Internet and creating new, original content whose rights we are entitled to, creates controversies as the intellectual property market faces several crucial problems such as in the following:

  • It is hard to establish connections between businesses and intellectual property owners.
  • There is no high-quality sustainable system dedicated to intellectual property.

But no more says the Brain Space team whose primary goals are to create an infrastructure to solve problems in the industry and to provide frictionless access for authors to the international stage. The latter is especially crucial for the market and should be underlined because if it is hard, inaccessible and inconvenient for an author to register and record his or her products, a healthy market’s occurrence is hardly conceivable.

Yet this is proven to be hard in the actual intellectual properties market as “a huge increase in capitalization, the issue of infringement of the author’s rights and the misuse of someone else’s intellectual property is acute”. The author has every reason and right to demand that his or her rights are protected and his or her products are used in accordance with legal frameworks. This brings the need for a platform where copyrights, patents or other intellectual properties are registered and protected rightfully.

Creating a safe and fast platform to store all this data is not an easy task obviously, yet Brain Space has proven how serious they are by building their own data center for this purpose to support the network of nodes. It is planned to have a capacity of 5 Petabytes (5,000 Terabytes or 5,000,000 Gigabytes), 3,000 KW of energy and 500 server racks each with a 40 Gbit per second Internet connection.

Token

IMP tokens are used as universal payment tools in the platform. The private-sale price per IMT token is $0.01, the pre-sale price $0.03 and the ICO price is $0.08. As any ICO investors will have to pay eight times of private sale contributors for the same number of tokens, token metrics do not seem favorable for him or her. Any crypto-investor who has taken a likening in the project might be better off if he or she waits until the token hits the market where probably he or she could buy it cheaper than the ICO price.

The initial total supply of IMP is 2,700,000,000 tokens with the following token distribution:

  1. 10% private sale
  2. 26% token sale
  3. 5% bounty, bonus, marketing
  4. 2% further attraction in the project
  5. 17% pre-sale
  6. 15% team
  7. 25% maintaining the platform project

The team is planning to use the token sale proceeds as follows.

  1. 28% data center
  2. 1% ICO expenses
  3. 15% listing, marketing, and business development
  4. 7% team
  5. 2% attraction of users
  6. 2% legal and financial services
  7. 8% expansion, operations
  8. 2% legal status and licenses
  9. 15% backup
  10. 5% technical development
  11. 14% specialists
  12. 1% community events

Team

Ivan Shikhalev: Shikhalev was a software engineer at Tenzor Company.

Denis Dimitriev: Dimitriev has worked as a financial analyst at TeleTrade Russia.

Verdict

Below is a breakdown of the risks and growth potential of Brain Space.

Risks

  • As the ICO price is eight times of the private sale price, any ICO investor will have to pay eight times more than a private sale contributor for the same number of IMP tokens which does not sound like a healthy investment at all. It might be reasonable to wait until the token hits the market and hope it opens at a lower price if you are interested in the project. (-2)

Growth Potential

  • The team is planning to have its own data center, which means that the team is aiming to provide sufficient speed and security for the platform in addition to any other nodes run by others. (+2)
  • Blockchains’ immutable permanent nature is a perfect fit for intellectual property platforms. (+2)

Disposition

The intellectual rights market suffers from several problems such as the absence of a high-quality sustainable platform, the infringement of authors’ rights and the misuse of the authors’ rights as well as products. Blockchain technology, thanks to its immutable, permanent nature, has a high chance to solve this problem and Brain Space is such a platform aiming at these issues. Although one might be worried about the platform’s security, speed, and scalability, the team is planning to build its own high-capacity data center to support network needs. Still, from an ICO investor’s perspective, we cannot say token metrics are favorable as the private sale contributors had the chance to buy IMP tokens with a price of $0.01 while the ICO price is $0.08. As of the time of writing, there are still two months until the ICO, so the ICO investor should strongly weigh the project’s pros and cons before making any investment and likely consider buying tokens after they hit the market. Brain Space receives a 2/10.

Investment Details

  • Type: ERC20 – Utility
  • Symbol: IMP
  • Platform: Ethereum
  • Crowdsale: January 14th
  • Minimum Investment: $100
  • Price: $0.08
  • Hard Cap: $73,630,000
  • Payments Accepted: Bitcoin, Ethereum
  • Restricted from Participating: United States, China, and North Korea

For More Information

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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