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ICO Analysis: SpryOne

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The loyalty market is a growing field, one that is expected to reach more than $4 billion in 2020.

Loyalty programs are one of the most used loyalty tools in the digital century.

One of the problems that loyalty programs have today is that they center on one type of program. SpryOne wants to create an ecosystem where users can intertrade their loyalty points between different programs for desired reward.

From a user perspective, it is a platform in a form of an app that will allow users to manage all loyalty programs. Users get the following benefits:

  • One app for all loyalty programs
  • Easy to use
  • Possibility to exchange loyalty points with other users
  • Easy to get access to the best offers
  • Fast and convenient point redemption

From a business perspective, a business can sign up for the loyalty platform directly through SpryOne or one of our partners. The registration process itself takes a few minutes and if the business takes advantage of a pre-integration they could be fully live in under 30 minutes. The SpryOne loyalty product acts an extension to existing loyalty programs and will allow retailers to integrate easily.

Ease of integration:

  • Point of Sale Plugins (Square, LightSpeed, ShopKeep, etc.)
  • E-commerce Plugins (Shopify, Big Commerce, Magento, etc.)
  • Integration Partners (Consultants)
  • Customer facing SpryOne Check-In App (usually located next to register)
  • REST API/SDK

Points are pegged to USD ratio to allow an easier exchange.

Business can implement various redemption options such as gift cards, vouchers, etc.

There are different modules that can be built on the platform:

  • Buy Now Button – Allows your customers to buy items directly from their profile pages.
  • Surveys – Presents the customers different surveys which they can earn points from.
  • In-Store Beacons – Capability to track and notify in-store customers when they are located near a sale.

Another important aspect is data collection, which can be served as an important source of data for marketing purposes (provided that users consent is given).

Token

The SPRY token is the main payment unit within the SpryOne app. For a business to use the loyalty platform they must maintain an active balance of SPRY tokens as it provides access and keeps their account in an active status. The balance itself is used towards usage, tolls and gas within the platform.

GAS covers the cost of the blockchain. TOLLS are fees that system integrators, plugin developers and other partners set to earn SPRY tokens from the connections, modules and additional features they build on top of the platform. USAGE is the usage fee that SpryOne collects to cover operational costs.

Important to note: SPRY tokens are not loyalty points. SPRY tokens gives retailers access to the loyalty platform.

SPRY tokens are based on the ERC20 protocol and the SpryOne app will be launched on the QuarkChain blockchain running on QuarkChain’s compatible EVM (Ethereum Virtual Machine). SpryOne will convert over to QuarkChain’s mainnet once its available.

SPRY token allocation:

  • 35% 350M SPRY tokens offered (token sale)
  • 10% 100M Community and Foundation
  • 12% 120M Marketing and Legal
  • 18% 180M Reserved for team and founders (12-month lock, 6-month vesting)
  • 25% 250M Growth fund, liquidity for product, partners, advisors (3-month lockup)

Use of funds:

  • 35% Marketing
  • 40% Product Development
  • 20% Operational Costs
  • 5% Legal

Team

The leadership team is presented below.

Jason Futch – Cofounder

  • Chief Software Architect / Partner at enVista (medium size company that offers consulting and software solutions firm enabling enterprise commerce for the world’s leading manufacturers, distributors and omni-channel retailers).
  • Has created several companies, which were successfully acquired ( Retail Point, Terrific Pets, Rapidlistings).

Christopher Cantella – Head of business development

  • Founded several no-name startups.
  • He was a director of merchant services at enVista

Kent Hamilton – Cofounder

  • Lead UI at AT&T – Developed a marketing budget web application for AT&T which is used to track expenditures of marketing campaigns.
  • ICO strategic marketing Advisor for Solve Care.

Advisors

Kevin Harrington

  • Kevin has launched over 20 businesses that have grown to over $100 million in sales each, has been involved in more than a dozen public companies, and has launched over 500 products generating more than $5 billion in sales worldwide with iconic brands and celebrities such as Jack Lalanne, Tony Little, George Foreman, and the new I-Grow hair restoration product on QVC.

Brian Evans

  • Inc. 500 Entrepreneur. Founder of one of the Fastest-Growing Private Companies in America. #7 Marketing Influencer on Forbes. #4 Most Influential Business Journalist. Top 10 Digital Marketer. Blockchain Influencer of the Year 2018.

Verdict

Please see both strong and weak points of investment below.

Risks

  • There is big competition if the field from off-chain solutions like Comarch, so it is hard to know how it will bet against competitors. -1
  • Tokens in circulation would produce quite a big supply side in circulation, which may result in a price drop. -1
  • Low hype for the project. -1
  • Overall valuation is rather high for such a project (around $28 million). -0.5

Growth Potential

  • The idea of a marketplace for loyalty points that is easy to use for users and businesses is rather unique and offer innovation in the space. +3
  • Building on a Quarkchain means faster transactions and lower fees than Ethereum as well as getting support from Quarkchain community. +1
  • Clear and understandable business case. +2
  • The product itself is not that hard to develop from the tech standpoint, which will lower risk. +1
  • Blockchain allows ensuring trust between platform participants. +1
  • The roadmap is rather fast (platform will launch in December 2019). +0.5
  • The team is average, but they have relevant experience in the product development both from the tech side and business side. Both founders have interacted with various merchants and marketing campaigns, so they understand how loyalty points platform can solve the relevant problem for the stakeholders. +1

Disposition

The project deserves interest, although its evaluation is overstated. The idea itself carries advantages and can get its share of the market. The product is fairly easy to implement and you can expect to get started soon. The team has the necessary experience to achieve the development goals of the project. As such, it can be considered for long-term investment. The overall rating is 6 out 10.

Investment Details

  • Type: Utility (ERC20)
  • Symbol: SPRY
  • Platform: QuarkChain
  • Crowdsale: TBA
  • Total Tokens: 1,000,000,000
  • Tokens for Sale in ICO: 350,000,000 (35%)
  • Price: $0.04 USD
  • Private Sale: 35% discount (3-month lockup on bonus tokens)
  • Hard Cap: $9,100,000
  • Payments Accepted: ETH, BTC
  • Countries Restricted from Participating: USA

General details :
Website:
SpryOne.io

Join Tokensale Whitelist: Whitelist signup (35% token discount)

Telegram: t.me/SpryOne

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.9 stars on average, based on 10 rated postsVladislav Semjonov has a legal and financial background. He has been involved in crypto space since early 2017 in both ICO advising positions in several ICO consultancy firms, and as an ICO analyst for VC. He began contributing for Hacked.com in April 2017.




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ICO Analysis: BX.BET

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BX.BET is offering a decentralized blockchain-based betting exchange and prediction market ecosystem to tackle the fragmented market of betting.

BX aims to utilize the full power of blockchain and smart contracts to give users full control over their funds and betting transactions, with full transparency and total freedom to bet as they please. BX users will be able to take over the role of the bookmaker and create their own markets, and place/offer bets with self-determined odds.

The BX token will be a key component to enable all betting transactions. Users will be able to trade bets in three different markets: sports/esports, prediction markets, and financial markets.

The BX whitepaper also claims the fleshing out of interesting features like Oracles to create predictive markets, which is a pretty cool concept.

Token

A notable component of this pre-sale is the bonus structure, which incentivizes investors who contribute more than $15,000 with a 30% discount.

Team

The BX team carries a cumulative nine decades of experience in the betting industries and seems poised to handle the execution of the project well.

Verdict

Below is a rundown of the risks and opportunities associated with BX token.

Risks

  • Competition: A quick Google search shows 7 projects offering a decentralized betting program, and that’s just the first page. Yes, creating a decentralized betting platform is a good idea, so good an idea that dozens of teams are working hard to execute it. One of the more notable competitors is Augur, hit a market cap of over $1B (currently at ~$140M), made a big splash and is generally assumed to have first mover advantage in the space. However, to look at BX’s competition within the crypto realm is doing it an injustice, especially when you look at how fragmented the betting landscape has been. -3
  • Regulatory risks: A huge reason the products and companies in the betting sector have lagged behind is regulation is incredibly tricky, especially for a project looking to create an international betting platform. The BX team has to deal with dozens and potentially hundreds of different authorities. It’s decentralized in function, yes, but not decentralized enough in company structure to avoid any regulatory upheavals. -2
  • Steep team/advisor token ownership:Only 60% of the tokens will be sold to the public. It’s worth noting that of the token sale, 10% of the tokens go to the team,15% go to a “company reserve”, and 10% go to advisors. So, of the $20m hard cap (if reached), the team gets $2M, $3M goes to the company reserve, and $2M goes to advisors. That’s about  $222,222 average per the 9 team members (locked for 2 years), $666,666 average per the 3 advisors, and $3,000,000 in what I’m assuming is a rainy day fund. This doesn’t necessarily signal foul play, but as an investor, I would be slightly concerned that 35% of all total tokens stay with the company in some capacity, either as compensation or as a reserve. -2

Growth Potential:

  • The current betting landscape is a disorganized mess: If you want to bet on an NFL game, for example, you’d have to either contact a bookie to place the bet for you, or have a custom log-in on whatever site that bookie uses (or just bet someone next to you, but that’s not always convenient). If BX.BET can clean up this fragmented ecosystem and provide users a central place to bet freely without the obstacles, I could see it picking up a ton of users from scattered betting sites. +3
  • Removal of the third party bookmaker intermediary: Value tends to be created for the users of any decentralized platform that removes third party intermediaries, such as bookies. This means better betting terms and odds, leading to higher customer satisfaction. +3
  • Size of the industry: The BX.BET promotional materials place the betting industry at $60 billion and an annual growth rate of 10%. +2
  • Discounts are appealing: The pre-sale hasn’t started yet, but those wishing to invest anywhere between $300 to $15,000 can see between 15% to 30%. +4
  • Capable team:  The BX team consists of a group of people who have deep experience in this industry. In a niche with such a high rate of competition, the team is going to make the difference. +1

Disposition

We arrive at a +6 or BX.BET. The project seems very well put together and the app has a clean interface, but the level of competition, regulatory risks, and team compensation give me hesitations.

Investment Details

  • Symbol: BX
  • Platform: Ethereum
  • ICO Date: Oct. 15, 2018
  • Minimum Investment: $100 USD
  • Token Price: 1 BX = $0.19 usd
  • Payments Accepted: BTC, ETH, fiat
  • Country: Malta

The token sale starts on October 15th. To find more information on the project, check out the BX.BET website and BX.BET whitepaper.

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.6 stars on average, based on 18 rated postsAlex Moskov is a writer and entrepreneur with a passion for building and creating awesome things. Alex has experience in music tech startups, digital marketing, and cryptocurrency investing.




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ICO

ICO Analysis: Investx

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The word on the web is security tokens are the next big thing. Until now, small and medium-sized enterprises (SMEs) could only practically raise funds from angel investors, VC or private equity firms. Blockchain and smart contracts revolutionize the access and cost of investing. Investx sees an opportunity to be the frontrunner in providing a platform for SMEs to launch different types of security token offerings (STOs) which will be offered up to all KYC confirmed crypto investors.

The Investx Platform makes investing in SMEs affordable and rewarding, providing access to shareholding at a reduced price for investors because of the value of its use and cost efficiencies it creates

“Investx is addressing fundamental gaps in the equity fundraising market by creating crowdfunding products that simply don’t exist. Our products will cut across Equity Capital, Lending and Merger & Acquisition Markets taking a slice out of all of them.”

Investx has identified several problems with SME investing, and have come up with the following solutions.

Problems for SMEs/Investors

  • There is no open secondary market for selling the SME shares. This makes selling the shares complex and expensive, and often impossible until the business is sold
  • Accurately valuing shares in SME’s is complicated, and requires financiers, accountants and lawyers.
  • Crowdfunding platforms are expensive and have limited investor base.
  • Crowdfunding platforms offer only minority interest and limited range of deal types.

Solutions for SMEs/Investors

  • Smart contracts and an easy to use platform for SMEs and global investors.
  • Blockchain powered secondary share market will provide liquidity to an illiquid market
  • Investx issued security tokens for every fundraise make transacting deals fast and cost-efficient, meaning lower fees.
  • Investx will transact a wide range of deals from minority growth capital to full shareholder exits.

A real-time up to date ledger of every company’s shareholders will be maintained without reliance on manual reporting or trust in central software. This provides an autonomous mechanism to pay dividends and exit profits directly to investors.

Token

Based on Ethereum, the INX security tokens will be used for automated legal contract execution, fundraising, share registry, dividend and exit payments. INX is a reserve-backed means of exchange for shares in SME businesses. INX tokens will be used as payment for shares in businesses on the Investx platform. Their unique mechanism for providing liquidity for reserve backing ensures real-world purchasing power keeps up with token value increase.

“The INX token enables a cutting-edge fintech solution for investors to trade shares of privately held businesses, for businesses to raise equity, or for business owners to sell equity while autonomously maintaining and executing the transactions via smart contract.”

INX is a payment token, used to purchase shares in businesses listed on the platform. Just holding INX does not give any returns based on the results of businesses funded through the platform nor does it offer a share in any profits of Investx Ltd.

The token will also be used on the platform for reduced transactions, premium access to investments at a lower cost, and access to investment not yet available. We have barely touched on the token mechanics, for all the details please check out their very professional currency-paper.

Distribution:

  • 91% Crowdsale
  • 6% Founders/Advisors
  • 3% Incentives

Use of Funds:

  • 7% Legal
  • 14% Business Dev/Marketing
  • 5% Early overheads
  • 10% Platform
  • 65% Investx Liquidity Reserve

Tokens will be minted upon purchase.

The founders’ tokens are locked up for 24 months.

Nearly two-thirds (65%) is set aside in GBP until holders invest their INX into an STO listed on the platform. They will act as a market maker and exchange those tokens for GBP to pay over to businesses that raise funds through Investx, avoiding fx costs and any reliance on liquidity.

Team

Investx Ltd is a UK registered company, incorporated in 2010 and their team is pretty impressive.

Peter Edgar – Co-Founder/CEO. Founded The Oxalis Group in 2010 successfully exited in 2015. He’s now an investor and non-executive director for 3 companies.

Dave Hewitt – Co-Founder/CTO.  Since 2013 has been Partner at Equal Experts, who provide tailored, end-to-end services in software development and delivery, and have 10 offices throughout the world with between 500 and 1,000 employees

Leon Sloyan –  CCO.  More than 3 years experience as International Commercial Manager at HSBC, then spent 3 years as Relationship Director for Santander UK (over 10,000 employees)

Richard Chambers- COO. Director of Finance team at Royal Bank of Scotland Senior Associate Director SBC.

Andy Gray- Blockchain & Smart Contract Consultant with 20 years commercial IT experience.  DApp/Solidity Developer at Barclaycard, Full-stack Developer at Globility Ltd.

Four advisors are listed, including a Partner and Head of Commercial Fraud & Risk at DWF, a Managing Director at Central Business Finance, and an Engagement Manager at Equal Experts. Also, global top 10 law firm CMS will advise them on legal/financial regulatory work.

Verdict

STOs can and most likely will cause a major disruption in the current ways small/medium equity businesses operate. Investx is positioning themselves to be the front-runners in opening this brand new market for investors.  The Investx platform allows crypto investors and holders to purchase shares in stable businesses, be paid any dividends and sell their shares all without using fiat on/off ramps.

Investx Platform fees.

Risks

  • Standard Ethereum platform risks. -1
  • Their pre-sale starts Nov 1, but they have not started marketing at all yet. Telegram has only 50 members so far. -1
  • In order to become an investor, holders must create a platform account and pass KYC checks. This most likely leaves USA, China, and possibly even Korea citizens from being able to invest in new projects on their platform. -1.5
  • Regulation concerns: they have yet to become authorized and regulated by the FCA.  the goal is for the platform to launch its first business listing on May 2019, and then they will work on launching a secondary market once they get FCA approval. -1
  • Major exchanges are afraid to list security tokens. Although INX token is utility, exchanges most likely won’t take the risk. -1

Growth Potential

  • A brand new way for SMEs to raise funds! +2
  • The team is full of value. +3
  • Perhaps the most professional whitepaper I’ve ever reviewed. They even made a separate 19 page Currency paper, that gets into every detail of their Tokenomics. +3
  • They have an elaborate game plan to become authorized and regulated by the FCA. According to the roadmap, the platform will be ready and listing the first businesses in May 2019. +2
  • From the whitepaper: “We are opening up a currently inaccessible asset class at discounted costs. Our focus on stable, growing businesses means greater opportunities for immediate and stable long-term returns.” +2

Disposition

This is basically Ethereum for SME STOs. It has the potential to be massive. Lots of bleeding-edge risks though. 6.5/10

Investment Details

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.2 stars on average, based on 25 rated postsJoshua Larson is also known as the "Bullshit Man" for his ability to spot it a mile away. Avid ICO researcher and contributor. Former professional poker player/backer. Spent 10 years analyzing hand history, stats, and player data. Discovered blockchain in late 2016, and never looked back. He now uses his analysis skills to investigate ICOs full time. What a perfect match, because in today's crazy world of ICOs, information, passion, and diligence = dollar bills!




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ICO Analysis: Gigzi Black

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The speculative market of cryptocurrencies is rightly called the wild-west of financial assets, thanks to its high volatility. For instance, Bitcoin, the most well-known and top cryptocurrency by its market cap has lost almost 70% of its value since the beginning of the year, from $20,000 to about $6,000. The case does not look better when it comes down to altcoins as well since most are 80%-85% down from their ATH.

Thus, many projects are being launched to solve this volatility problem when it comes to cryptowealth management. USD Tether (USDT) and TrueUSD (TUSD) are the most popular crypto answers to volatility and are pegged to the value of the United States dollar. Although most stable coins are pegged to fiat currencies, others are pegged to precious metals, given that the precious metals market is one of the world’s most established markets and they are usually accepted to be a safe haven in times of volatility and economic breakdowns.

Gigzi essentially is a platform for stable cryptocurrencies pegged to precious metals such as gold, silver, and platinum. It consists of Gigzi Black, metal currencies, a wallet, an exchange, and a treasury.

  • Gigzi Black: Gigzi Black (GBZ) owners are incentivized to hold their tokens as at the end of 90 day rewards cycles, 60% of transaction fees collected in GBZ, GZP and GZS will be proportionally distributed to GBZ holders.
  • Metal currencies: Gigzi offers a wide selection of currencies pegged to the international price of precious metals: Gigzi Gold (GZG), Gigzi Silver (GZS) and Gigzi Platinum (GZP). The proportion of transaction fees to be distributed to GBZ holders are converted to and stored as GZG. One Gigzi Metal currency is equal to 1 gram of its respective metal and they are redeemable on demand. These precious metals which have a purity of 99.99% are sourced from the Perth Mint of Western Australia, an established worldly known organization. It should be noted that as the Perth Mint does not cast Platinum bars, any demand for them will be converted to Gold or Silver bars.
  • Treasury: The presence of a treasury enables the Gigzi platform to hold and redeem precious metals in return for Gigzi Metal currencies.

Gigzi’s partnership with IriTech allows platform users to have enhanced security thanks to a biometric security device called Gigzi Iris. This hardware iris scanning device will store the owner’s iris and its data will be used for the authentication of transactions and gaining access to accounts. The wallet with 1st generation Gigzi Iris biometric security options will be available from Q1 2019.

Token

Gigzi Black (GZB) owners will have the opportunity to be proportionally redistributed 60% of transaction fees, which are determined to be 0.2% of any transaction, in the platform at the end of 90 day rewards cycles. The remaining 40% of transaction fees will be retained by Gigzi S.A. (the company behind the project).

In the on-going sale, a bonus of 45% is offered for investments over 1600 ETH, 30% for investments over 531 ETH. A juicy bonus of 15% is available to anyone as no minimum amount of investment is set as of the time of writing.

The initial total supply of GZB is 1,000,000,000 tokens with the following token distribution:

  1. 10% crowdsale by smart contract
  2. 90% natural economic growth

The team is planning to use the token sale proceeds as follows.

  1. 75% development team
  2. 25% reserves

Team

Fahad Shiltagh: Shiltagh has worked as a lead project manager at Digitas UK, a marketing and advertising company located in London.

Slava Gornostal: Gornostal was a software engineer at Samsung Ukraine.

Advisors

Daehoon Kim: Kim is the CEO of IriTech, Inc.

James Brookfield: Brookfield has been working for Costain Group PLC for almost nine years.

Partners

IriTech, Inc.: IriTech is a worldly known biometric security technology company which will provide Gigzi iris scanners to enhance user security.

The Perth Mint of Western Australia: The Perth Mint will provide precious metal bars when platform users redeem their precious metal tokens for bars.

Verdict

Below is a breakdown of the risks and growth potential of Gigzi Black.

Risks

  • The existence of projects with similar or more ambitious goals that have more extensive services. (-1.5)
  • The team does not have work experience in Fortune 500 companies while teams of similar projects do. (-2)

Growth Potential

  • Gigzi Iris, a biometric security device, is developed thanks to a partnership with IriTech. This shows how much emphasis the team puts on security. (+2.5)
  • Precious metal bars with a purity of 99.9% will be provided by the Perth Mint of Western Australia. (+1.5)
  • 60% of transaction fees will be proportionally redistributed to GZB holders at the end of 90 days rewards cycles. This is a great incentive to hold GZB tokens. (+3)

Disposition

The extreme volatility that cryptocurrencies face is one of the most important reasons that people tend to avoid crypto-investments. Bitcoin’s losing almost 60% of its value since the beginning of the year exemplifies this phenomenon the best. To provide alternative solutions for this issue, many stable cryptocurrency projects have been launched, most pegged to fiat money such as USD and Euro. A handful have chosen to take a slightly different road by pegging their currencies to precious metals which are deemed to be a safe haven in times of high volatility. Gigzi is a project that offers a wide range of precious metal cryptocurrencies with enhanced security and passive income opportunities. 60% of transaction fees in the platform are proportionally distributed to Gigzi Black (GBZ) token owners at the end of 90 days rewards cycle and creates a great incentive to hold tokens. It is also possible to convert Gigzi Gold and Gigzi Silver tokens to actual precious metal bars, casted by the trustworthy Perth Mint of Western Australia. It is a rightful worry that the team has not experienced the highest level of business in Fortune 500 companies, yet the team has been working on the project since 2016 and unless they decide to shut the project down completely , these precious metal tokens will offer price stability and wealth management even if there is very little demand for Gigli Black tokens. Gigzi Black receives a 3.5/10.

Investment Details

  • Type: ERC20 – Utility
  • Symbol: GZB
  • Platform: Ethereum
  • Crowdsale: Unspecified
  • Minimum Investment: $0
  • Price: 0.0025 ETH
  • Hard Cap: 250,000 ETH
  • Payments Accepted: ETH.Restricted from Participating: Unspecified

For More Information

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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