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ICO Analysis: Skraps

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Spare change

A growing number of statistics is showing that very few people save anything at all for their retirement. In a study conducted by Bankrate, it was discovered that from the age of 30, less than half of all Americans save more than 5% of their annual salary. What’s more, 20% of Americans in the same age group admitted that they don’t have savings whatsoever.

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One possible explanation for this could be that many people don’t feel they have the money or the knowledge to save and make investments.

One solution to this problem is micro-investing – a way of investing that allows people to invest only what they can afford, which is, in many cases unfortunately, quite small amounts.

There are a few mobile apps currently on the market that aims to fulfill this purpose. One of the most popular at the moment is Acorns – an app that automatically invests the user’s spare change from card purchases into stocks and bonds. Acorns has successfully attracted nearly $100 million in investments from leading venture capital firms.

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Designed in the same vein, Skraps is an upcoming micro-investing app that will invest a user’s spare change not in stocks, but in cryptocurrencies. By only investing spare change from purchases of everyday goods and services, a service like this may appeal to those who want to get into cryptocurrencies but lack any investment capital to start out with.

Although still not without risk, the concept appears sound and it has been proven popular with the Acorns app. With that said, the actual results will depend on the team’s ability to carry out the project, bring the app to the market, and attract users.

Token

The native token of the platform is SKRP, an ERC-20 token that is intended to serve as the currency within the app. It will be used to pay for user fees, as well as to pay those who earn commission from publicly sharing their well-performing portfolios, known as copy-investing.

The user fee as outlined in the white paper is 5% of the user’s profits per month. Likewise, if the user makes a loss one month, the fee for that month is waived.

Team

Unfortunately, the team behind Skraps appear to have limited experience, particularly when it comes to blockchain technology. The two co-founders have no blockchain experience as far as we can see, and also have very little relevant experience outside of the blockchain field.

In addition to the founder, the team consists of a few largely unknown advisors and blockchain experts, some of whom have been involved in the blockchain space since 2016.

The website offers no further information into the experience of the team members other than a link to each respective team members’ LinkedIn profile.

However, considering the large amount of low-quality ICO’s coming out these days, the team still deserves credit for making their LinkedIn profiles available on the website for public scrutiny.

Verdict

As a micro-investing platform, Skraps could be well-suited for those new to investing, and those who have limited funds available. The method of investing spare change by rounding up card purchases is a viable one, and the concept has been proven by other successful players.

The platform provides a solution to anyone who lacks the discipline to put aside funds to invest on their own, and who wants to get invested in cryptocurrencies. The fact the the entire investment process is automated also means the product could be a good fit for those who don’t have the knowledge or the time to invest on their own.

One of the main drawbacks of the Skraps app, and thus this ICO, is the team’s lack of experience. The team appears to be young and largely inexperienced, and completely unknown in the industry. They are also lacking any high-profile advisors to help bring publicity and legitimacy to the ICO.

Risks

  • Although cryptocurrency- and blockchain-related experience is difficult to quantify with the field being as new as it is, the founders are young, and experience is certainly called into question. The rest of the team also appears to lack any relevant experience to pull off a project of this magnitude. -4
  • Skraps is not a new concept, with Acorns and similar applications already having shown great success. We don’t know if the Skraps team is planning to use their competitors’ accomplishments as a launch-pad, or whether the new company will struggle to establish itself in the field of micro-investing. -1
  • During the token sale, Skraps management changed the structure of the token pricing model, which can be viewed as a lack of foresight and an inability to plan effectively. -1

Growth Potential

  • According to a statement from the team on Medium, they hit their soft cap of $1 million within the first 10 hours of the token sale, which is respectable in the current ICO environment. +3
  • Cryptocurrency is an industry less than a decade old, which has shown considerable growth in the latter half of its existence. With new and seasoned investors alike considering cryptocurrencies an attractive investment, Skraps could be offering the right service at the right time. +1
  • The concept has been proven to work in traditional financial markets by global players like Acorns attracting large venture capital investments. +2
  • The portfolio-based approach within the app has a two-fold benefit. In addition to allowing users to select their own level of risk, seasoned traders can make their portfolio available for others to copy and earn commission from their followers. +2
  • The Skraps team is highly responsive on Telegram for any questions from the community. Again, with many low-quality ICOs coming out these days, that’s a step in the right direction. +2

Disposition

From an overall perspective, Skraps appears to have a solid concept, but a team that is lacking in experience. We’ve arrived at an overall score of 4 out of 10 for Skraps.

Investment Details

  • Token Type: Utility
  • Platform: Ethereum
  • Symbol: SKRP
  • Pre-sale: Ended
  • Token Sale: Jan. 15 – Mar. 18, 2018
  • Token Supply:  110 million
  • Tokens Available for Sale: 66 million
  • Hard Cap: $21,450,000
  • Price: 1 SKRP = $0.30 – $0.45
  • Payments Accepted: Bitcoin, Litecoin, Ripple, Bitcoin Cash, Dash, Ether
  • Jurisdictions Barred from Participating: None mentioned.

Disclaimer: The author owns bitcoin, ethereum and other cryptocurrencies. He holds investment positions in the coins, but does not engage in short-term trading. The author has no investment in Skraps.

Featured image from Pixabay.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.2 stars on average, based on 20 rated postsFredrik Vold is an entrepreneur, financial writer, and technical analysis enthusiast. He has been working and traveling in Asia for several years, and is currently based out of Beijing, China. He mainly follows the stock and forex markets, and is always looking for the next great alternative investment opportunity.




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  1. snow4me

    February 16, 2018 at 5:35 am

    yeah, but how do you get people who don’t invest to invest? Hey I just stumbled onto https://token.sureremit.co/
    I didn’t realize Stellar has it’s own exchange apparently for ICO’s that launch or use it’s block chain.

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ICO

ICO Analysis: TE-FOOD

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TE-FOOD is now the biggest farm-to-table food traceable system in the world. TE-FOOD serves over 6,000 businesses while averaging more than 400,000 transactions on a daily basis, which results in serving well over 30 million people. TE-FOOD has integrated 2,600 retailers and markets, 3,100 farms, 3,400 livestock agents and 190 wholesale distributors into their system.

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TE-FOOD coordinates with governments, supply chain companies and consumers to enhance food safety, eliminate food frauds and minimize costs for supply chain companies. The entire supply chain will become more efficient through the use of one interoperable transparent ledger; this will help avert large-scale food recalls and enable smaller, targeted recalls.

Currently, the main focus of TE-FOOD is  the emerging countries that account for 60% of the world’s population along with 45% of GDP, and which needs massive technological disruption because of the level of distrust in their food supply chains. Started in Vietnam and having found success, TE-FOOD is aiming to be in 17 countries within the next five years.

TE-FOOD’s revenue sources are the following:

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1. Selling physical and logical identification materials
2. Charging transactional costs
3. Selling food transport environment sensors
4. Charging monthly or sales volume dependent fees on the marketplace

Token

The company is issuing TFOOD tokens, which are ERC-20 tokens created to be used within the TE-FOOD system for the following:

1. Pay for transactions
2. Pay for value-added information
3. Rewarding conscious consumer behavior for using our Consumer mobile app

A total of 1 billion TFOOD tokens are to be created with 51% being available for purchase during the public sale which is scheduled to commence on Feb 22, 2018, and conclude March 22, 2018. TFOOD tokens should be immediately transferred and can be used in the TE-FOOD system after completion of the token sale.

Team

A Vietnamese and Hungarian company combined to create TE-FOOD with a team that includes more than 20 members (each listed with details on their website along with LinkedIn links). The team is led by CEO Dr. Trung Dao Ha (Co-Founder of Thien Minh Group, President of Hochiminh City High Technology Association, Austria Honorary Consul in Hochiminh City for the Austrian Government and Co-founder/CEO of DAO advanced Technology), CeO Erik Arokszallasi (CEO of Erba 96 Ltd) and CMO Marton Ven (CEO at Flumen and CMO at Erba 96 Ltd).

TE-FOOD works with some of the biggest retail food companies in Asia such as AEON, Lotte Mart, JAPFA and C.P. Group. The government of Vietnam’s largest city, Ho Chi Minh City, also employs TE-FOOD. Current partners include: GS1 (barcodes), Unisto (security seals) and Zalo (message/call app).

Verdict

TE-FOOD is developing a scalable, cost-effective system for tracking, securing and ensuring quality for global food transportation which will reduce corruption, theft, fraud and food-borne illnesses. Identification applications are used to track livestock, transports and fresh food packages from the farm to the table. This will enable fresh food sold in retail to be tracked back to their origins. TE-FOOD is able to track food items throughout the entire supply from beginning to end while accessing quality information.

TE-FOOD has been operating in Vietnam since 2016 with a proven track record and buy-in from thousands of businesse. If the company is able to successfully integrate its functioning business to its tokenized model with participation from current clients, along with expanding to new markets, it may find success for itself and investors.

Risks

  • When seeking to expand to new countries, TE-FOOD may face a variety of difficult regulatory and compliance issues working with different governments and agencies. -2
  • The executive team, though accomplished, is still involved with other businesses which may detract from putting their full efforts into the success of TE-FOOD. -1.5
  • Although TE-FOOD does already have a working business, which is definitely a positive, they will still face strong competition from other blockchain companies. -1

Growth Potential

  • The company already has an established working product and with key partnerships with multiple businesses and the government of Vietnam. +5
  • TE-FOOD is scheduled to be in 17 countries within five years according to their roadmap. +2.5
  • TFOOD tokens will be immediately released and available to all investors. +3.5

Disposition

With nearly 80% of food fraud involving fresh food products and livestock, over 400,000 annual deaths due to food contamination and the health threat of antibiotics overuse in animals used for food, TE-FOOD’s main mission is to greatly reduce these issues by making the fresh food supply chain transparent and more effective through a modern, but affordable ecosystem. Having an already working business model combined with the ability to scale, TE-FOOD appears to have the means to accomplish this mission if everything goes to plan. TE-FOOD receives a rating of 6.5 out of 10.

Investment Details

  • Symbol: TFOOD
  • Type: Utility
  • Price: $0.05
  • Accepted Payments: ETH
  • Public Sale Date: Feb 22, 2018 – March 22, 2018 (Bonus levels – 15% Week 1, 12% Week 2, 10% Week 3, 5% Week 4)
  • Public Sale Amount: 512,000,000 TFOOD (51% of total) to be sold. 1,000,000,000 TFOOD total supply
  • Jurisdictions Barred from Participating: None mentioned

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Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO Analysis: Endor

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Endor.coin, more commonly known as Endor, is a behavioral analytics protocol for businesses as well as individual users. The team has dubbed the project as the “Google for predictive analytics.”

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Until now, high costs have kept out anyone but large organizations from accessing artificial intelligence and predictive analytics. Most predictive questions require data scientists, weeks of iteration, and consistently updating data models to produce accurate results. Using blockchain technology and automation, Endor democratizes this data making it available for anyone to use – no fancy Ph.D. required.

Social Physics

Endor expands on a new, MIT-based science, Social Physics. This science states that each set of event data, like credit card purchases, contains certain human activity patterns within the data. If you’re able to detect these patterns, you can create more accurate predictive analytics than normal machine learning.

Automatic Prediction Engines for Enterprises

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Endor’s first focus is on an automated “Data as a Service” platform for enterprise clients. With this engine, a business can upload a set of behavioral data, and after a short integration (a few hours at most), they’ll be able to ask questions about the future behavior of the subjects in the data set.

The team has already used this platform in studies to measure brand loyalty, new product adoption, and market campaign effectiveness at Coca-Cola as well as detect ISIS activists on Twitter. All of this done at a fraction of the cost of current systems.

Data Science for the Masses

After the successful implementation of Endor for enterprises, the team plans to use the protocol to fully democratize behavioral predictions. Through the decentralized nature of blockchain technology, Endor connects users to data providers in a cost-effective, trustless way ensuring that the predictions they receive are as accurate and affordable as possible.
At first glance, this may not seem as beneficial for individuals as it is for organizations. Imagine this, though. As a cryptocurrency investor, you want to know, “What tokens are going to increase in price by 20% in the next month?” With Endor, you now have access to the robust predictive trading engines that were previously only available to institutional investors and the uber-wealthy. Although the answer you receive may not be perfect, it still gives you a critical edge over those not receiving it.

Token

The Endor team is designing the protocol in a way that connects to an existing blockchain as well as off-chain datasets. As a user, you must pay EDR tokens to make a prediction request. The larger and more complex your request, the more EDR you need to pay. Two potentially separate entities receive this payment. The first is analytical data providers who supply the robust data sets used in the analytics. The other are those who perform the intensive computations on those data sets.

The team will eventually open up the Data Layer so that providers can additionally sell their data to outside parties.

Team

PhDs, data scientists, and product experts comprise the majority of the Endor team with a large number of members tied to directly to MIT.

Dr. Yaniv Altshuler, co-founder and CEO, is an MIT researcher and recently published “Swarms and Network Intelligence in Search” – a fitting book for the Endor protocol. Another MIT co-founder, Professor Alex Pentland, created Social Physics and is a founding member of advisory boards for many notable organizations like Google and the UN Secretary General.

Beyond a rockstar team, Endor is already working with some big players in the product and service industries. The list of partners includes Mastercard, Coca-Cola, Walmart, and Travelers Insurance, to name a few. On the blockchain side, the team has formed strategic partnerships with Bancor and Enigma.

Tokens and Distribution

The team hasn’t yet released any information on the number of tokens or how they’ll distribute them.

However, they outline in their whitepaper that they’ll use the majority of the ICO contributions for research and development. The team will also use up to 10% of the proceeds to form a joint partnership with a world-leading research institute. Additionally, up to 30% of funds will be used to purchase proprietary technology such as prediction engines.

Verdict

Endor is using Social Physics to provide better predictive analytics to businesses as well as individuals. The enterprise protocol has already been successfully tested and used by numerous Fortune 500 companies while the individual-facing product will be available at the end of 2018.

Even though the token distribution details haven’t been released, the team and partnerships alone are strong indicators that this could be a valuable opportunity.

Risks

  • No token details. The team has yet to release any details about the token distribution. Even with a great project, poor distribution could be detrimental to investor returns. (-3)
  • Dependence on a consumer product. The enterprise protocol is only one half of the project. The half for individuals hasn’t been built yet and has a lot to prove. (-3)

Growth Potential

  • Numerous use-cases. There’s no shortage of scenarios that benefit from predictive analytics. AI, machine learning, and behavioral science are becoming more valuable each year. (+4)
  • All-star team. This is exactly the type of team you want working on a project like this. From MIT data scientists to blockchain experts, they’ve got it all. (+4)
  • Successfully tested product. Having a working product puts Endor ahead of the majority of other ICOs. The fact that it’s been tested with big-name companies is just the icing on the cake. (+5)

Disposition

Endor scores an impressive 7 out of 10. The project checks off the boxes you want to see in an ICO. Strong team? Check. Large market? Check. Working product with customers? Check and check.

The only unknown, for now, is how they’re going to distribute the tokens after the ICO. If the Endor team stands by their mission of decentralization and democratization with fair distribution, this has the potential to be one of the most exciting ICOs of the year.

Investment Details

Endor has not announced a date for their crowdsale yet. However, you can check out their website to stay up-to-date with any news or updates.

  • Type: Utility
  • Symbol: EDR
  • Platform: Ethereum
  • Crowdsale: Pending
  • Soft/Hard Cap: Pending
  • Price: Pending
  • Jurisdictions Barred from Participation: Not specified
Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO Analysis: Joint Ventures

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When it comes to unique content, the internet is an ever-expanding medium. It has been estimated that 90% of all online content has been generated in the last two years alone. Although this presents tremendous monetary value, benefactors are limited to a few major players such as Google and Facebook. These powerful platforms act as middlemen, where they generate significant revenue from content publishers and advertisers.

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Joint Ventures is a blockchain project designed to weed out the middleman in the digital content industry. As the website states, the project’s aim is to “create an economy for online publishers that rewards every participant of the network, including authors, commenters and advertisers alike, and minimize third-party commissions.”

According to the company whitepaper, Joint Ventures is developing a platform that operates very much like Google and Facebook in that ads are displayed on a publisher’s website. The key difference is in the revenue structure, data protection guidelines and transparency of the network.

Facebook has gotten into a lot of trouble for inflating its ad reach metrics, making blockchain projects like Joint Ventures very timely. Given that the project is based in Turkey, it perhaps hasn’t received the attention it deserves. Rest assured, Joint Ventures is a highly ambitious project backed by a strong team and compelling business model.

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Token

Joint Ventures will launch an ERC-20 compatible token that will facilitate every transaction on the content economy platform. The JOINT token will be utilized by publishers and advertisers to launch ad campaigns, increase visibility and acquire new visitors. Active participation is also incentivized, making it easier for publishers to build a community on the platform.

In terms of specific use cases, advertisers will use JOINT tokens to run advertising campaigns and bid on placements. Publishers are paid in JOINT tokens when their content is consumed by platform members.

The token sale is scheduled for Apr. 7 and will last for 30 days or until the hard cap of 12,500 ETH is reached.

In terms of token distribution, 616 million JOINT units will be issued with 100 million available via crowdsale.

Team

The Turkey-based Joint Ventures employs a local team well versed in the ad-tech industry. The founder, Ahmet Arslan, has been involved in the industry for seven years. Co-founders Latif Cakiroglu and Zeki Kavrazli have backgrounds in software and digital media, respectively.

Eleven team members ranging from full stack developers to marketing specialists are listed in the whitepaper. They will be supported by a triad of advisers specializing in venture capitalism and online marketing.

In the unlikely event you are familiar with the Turkish media industry, none of the names presented in the whitepaper stick out. That being said, Joint Ventures has put together a well-rounded team of professionals in two key areas: digital advertising and software development. We also appreciate the LinkedIn profiles provided for each team member on the homepage. In the author’s view, this is a transparent company.

Verdict

Joint Ventures has a noble vision and plenty of growth potential. It is also entering the market at a time of heightened sensitivity toward ad reach and viewership metrics, making online advertising primed for blockchain disruption. The key question investors need to ask is whether the project has enough stamina to compete with the massive competitors it has identified in its whitepaper.

Risks

  • As the whitepaper rightly notes, the online content economy is massive. This is both an opportunity and a risk for Joint Ventures because it hasn’t identified a niche segment of the online publisher community in which to pilot the platform. At the same time, the company is going up against huge competition from the likes of Google, which has essentially become a gatekeeper to the world of online advertising. -2
  • We like the roadmap. It is clear, precise and reasonable from the perspective of expectations. However, investors will have to wait until Q3 2019 for the platform to become fully functional. Given that the affiliate program will launch at the end of 2019, this project appears to have a long sales cycle. We imagine that building out the network – attracting advertisers and publishers – will take considerable time. The only success markers in the meantime are WordPress plugin testing, a beta version of the platform and block explorer/mobile apps. -1
  • The whitepaper has identified a subscription model as one of its core objectives moving forward. If that is the case, it will be competing for subscription revenue from more established websites. This is merely speculation on our part, given that the whitepaper didn’t really explain how subscriptions will work, except that they will provide access to exclusive content. -1

Growth Potential

  • The whitepaper does a great job of linking content development to digital advertising, giving Joint Ventures a clear revenue stream and room for growth. It has also prioritized mobile viewership given the widescale adoption of smart devices. The company is therefore operating in a highly lucrative industry and has prioritized the right technologies. In fact, mobile app development is cited as one of the company’s first major deliverables. +2
  • Developing a content economy has a strong network effect; adoption begets more adoption. For Joint, this multiplier effect can come from content consumers (i.e., commenters) and content developers themselves. As these two segments grow, advertisers will flock for eyeballs. +3.5
  • If you are a content developer, one of the major motivations for joining Joint Ventures is the promise of shared revenue. As the whitepaper states, “The content economy created by Joint splits revenue with every participant who adds value to the network.” In doing so, the ecosystem promises to end the “monopoly of the middlemen,” i.e., Google and Facebook. +3.5
  • The team driving Joint Ventures appears well rounded and committed to the project. In the ICO world, full commitment is not to be taken for granted since many token raises appear to be launched a side projects or run by leaders with commitments elsewhere. Although you may have limited experience investing in Turkish companies, everything about the team checks out. +2

Disposition

Joint Ventures has the potential to make a transformative impact on the online advertising business and fundamentally change the relationship between advertisers and content producers. After weighing the benefits and the risks, we arrive at a score of 6.5 out of 10 for the upcoming project.

Investment Details

  • Type: Utility
  • Symbol: JOINT
  • Platform: Ethereum
  • Presale: None planned
  • Crowdraise: Apr. 7, 2018 – May 7, 2018
  • Hard Cap: 12,500 ETH (fixed)
  • Tokens Available: 100 million
  • Token Price: 1 ETH = 8,000 JOINT
  • Payments Accepted: ETH
  • Jurisdictions Barred from Participating: None specified

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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