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ICO Analysis: Sandblock

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Consumers are big fans of loyalty programs. Whether it’s frequent flier miles, a latte, hotel stay, a pizza or something else, loyalty points have become an increasingly popular choice in the competitive toolbox of industry leaders. Customer loyalty even has its own month named for it, and it’s April.

But in a day and age where cyber threats run rampant and data and privacy are paramount, e.g. the Facebook/Cambridge Analytica scandal, consumers have become less inclined to share their personal data with anyone. Meanwhile, businesses continue to invest in attracting new customers in what often proves to be a futile attempt at customer engagement.

Paris-based Sandblock is a project designed to tokenize a customer’s brand, including but not limited to loyalty points. The blockchain startup isn’t the first one to take on rewards programs, but they put a unique spin on it. The Sandblock ecosystem is fueled by the Satisfaction (SAT) token on which individual brands create their own tokens that carry a value comprised of coupons, vouchers, etc., making them tradeable.

Businesses use these tokens to reward customers for certain behaviors, such as loyalty, providing reviews or marketing. Consumers can then trade these branded tokens globally for other branded tokens that are on the platform, giving companies a way to expand their user base. Companies still get to collect data on their customers, but it’s anonymized information, giving customers greater confidence that their personal data won’t be exposed in a security breach.

Perhaps the most differentiating factor for Sandblock from its competitors is that it already has an established group of partner firms across market niches, a list that continues to grow. For instance, in mid-April, they signed peer-to-peer decentralized market lender ETHLend.

Token

The Satisfaction (SAT) token is ERC20 compatible and built on the Ethereum blockchain. While the SAT token is ERC20, the branded tokens that are built on top of the SAT tokens are not. SAT tokens can be traded on exchanges while the branded tokens are limited for trade on the Sandblock ecosystem.

Sandblock characterizes it as a “utility” token. France, where Sandblock is registered, has turned a corner on the cryptocurrency market and has been welcoming innovation, including ICOs. But they have yet to develop a regulatory framework for new tokens, including whether they should be classified as securities.

Sandblock has assigned a hard cap of USD 8 million for its ICO at an exchange rate of 1 ETH = 3,000 SAT tokens. They accept Ethreum, bitcoin and bank cards, including Visa and Mastercard, as payment methods. The pre-sale is already 100% sold-out, suggesting there is great demand for the Sandblock project. The public crowdsale is scheduled for mid-May.

Merchant and other partners are incentivized to join the Sandblock platform sooner than later, as the cost for doing so rises as the number of SAT tokens are depleted.

Sandblock has capped the number of tokens at 55 million. Half of them will be offered for sale during the token generating event.

Source: Sandblock

The TGE will be split into four separate tiers, and any unsold tokens resulting from each tier will be burnt. Following the crowdsale, the number of SAT tokens will be fixed and unalterable. The rate for the SAT token decreases in each phase of the public crowdsale.

Source: Sandblock

The budget allocation isn’t bad, but there’s always a risk when a significant percentage of the fundraising will go toward development. In the case of Sandblock, the pre-ICO is a good indication they will raise the funds they require for product development.

Source: Sandblock

Team

Sandblock is a young startup that was only founded in 2017. They feature an eight-person management team on the website as well as a group of strategic advisers, who have an impressive track record for advising successful ICOs.

Sarah-Diane Eck is the founder of Sandblock and face of the brand as head of marketing. She holds a “triple masters degree from the business school HEC, the engineering school AgroParisTech and the law university Panthéon-Assas (International Tax Law),” according to her biography. She also leads a French crypto-fueled charity where she is helping to shape the tax treatment of cryptocurrency donations.

Fabrice Bascoulergue is a product lead at Sandblock and is also the co-founder of a company called Flashgap. He’s had experience with the development of mobile apps for more than 1 million users, so that should come in handy with the development of the Sandblock mobile app for iOS and Android. Jeremy Grenier is also on the engineering team.

Verdict

The Sandblock project has the potential to resonate with consumers, given its focus on rewards programs as well as the anonymity of personal information. Major businesses have invested in successful loyalty rewards programs off- chain, and as more companies adopt the blockchain, Sandblock’s potential user base grows.

But major brands might not want to relinquish control of their rewards/loyalty points and might be keen to develop their own proprietary token-fueled programs. With the exception of the partner firms that are already on board with the project, there’s not much of a precedent to determine if merchants will play nice.

Risks

  • Sandblock says it’s autonomous, yet it’s highly dependent on the participation of partner businesses and consumers for its success. -3
  • There are also many moving parts. For instance, it’s not just the Satisfaction token at play but also the tokens of the many channel partners that must take off in order for the project to flourish. If it catches on like Kohl’s Cash, great. But for that to happen, Sandblock must be successful not only attracting businesses that are already on the blockchain but perhaps eventually traditional retailers whose brands consumers know and trust. -2
  • The SAT token is being defined as a utility token. Considering that the partner tokens built on top of the SAT cryptocurrency will be assigned a value and are tradeable, however, it might resemble a security token to regulators. -3

Growth Opportunity

  • The more that the blockchain and cryptocurrencies make their way into the mainstream, the greater the growth potential for a project like Sandblock that is fueled by consumer activity. Sandblock already boasts several key partnerships across a potential 5 million customers and more than 1,000 shops and online retailers. The partner list includes ETHlend, Innovorder for payments, Europe’s movinga, retailer EspacePlaisir, fashion brand Artumes & Co and Blue Points, another merchant rewards startup. +3  
  • Many major brands are evaluating how they can integrate the blockchain into their businesses, with companies ranging from Sony to Starbucks filing for patents and exploring investments, respectively. This activity bodes well for a platform like Sandblock that is fueled by other brands using their platform to reward consumers. +2 
  • The Sandblock ecosystem is mobile-fueled with an app for both iOS and Android, which is sure to prove an attractive feature for millennials. +4
  • Successful pre-ICO could be a harbinger for similar results with the public crowdsale. +3 
  • The management team is impressive and the list of veteran strategic advisers adds heft to the deal. +3

Disposition

We arrive at a score of 7 out of 10 for the Sandblock ICO.

Investment Details

  • Token Type: Utility
  • Platform: Ethereum ERC20
  • Symbol: SAT
  • Pre-ICO: Completed
  • Public Crowdsale: May 16 – June 16, 2018
  • Token Supply: 55 million
  • Tokens Available for Sale: 27,500,000 (8 million of which were already sold in the pre-sale)
  • Hard Cap: USD 8 million
  • Price: 1 ETH = 3,000 SAT Tokens
  • Minimum Purchase: 0.05 ETH; 0.01 BTC; USD 50
  • Maximum Purchase: 500,000 SAT token
  • Payment Methods: Visa, Mastercard, Ethereum and bitcoin
  • Jurisdiction Banned: China

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.6 stars on average, based on 24 rated postsGerelyn has been covering ICOs and the cryptocurrency market since mid-2017. She's also reported on fintech more broadly in addition to asset management, having previously specialized in institutional investing. She owns some BTC and ETH.




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ICO Analysis: Elph

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As you read this, a new decentralized Internet with thousands of possibly revolutionary DApps is being built on top of blockchain technology. Currently, there is no app store or search engine that users can use to find the most popular and trendy DApps. When they finally do find a DApp they want to interact with, their computers usually have difficulty with the new protocol language that DApps use. Users and developers lack the tools needed to build and scale. What they need is a go-to place for all things decentralized.

“Elph is for everyone who wants a fast, reliable, simple, and secure application to store their digital assets and use them to interact with blockchain-based apps. Think of Elph as a combination of a web browser (Google Chrome) with an app store (Apple App Store) on top of a digital identity (Facebook Auth), built for the decentralized Internet.”(elph.com)

Elph is a portal for Decentralized Apps and a digital asset wallet. It brings together a token-curated app store, decentralized identity and secure digital asset storage to make using blockchain based apps simple. Three keys features will help discover, organize and simplify the upcoming decentralized internet.

  • Decentralized App Store: A one-stop shop for discovering the best DApps. Powered by the ELPH token, the Elph Protocol manages the submission and ranking process to maintain the highest quality of dApps.
  • DApp Use Portal: Explore and use dApps built on the Ethereum blockchain.  Elph supports protocols built for decentralized apps, making them just as simple to use as normal Internet websites. It will support thousands of DApps such as digital collectible platforms, games, decentralized exchanges, and fee-less marketplaces
  • Wallet: Safely store your Ethereum-based digital assets including ERC20 tokens and ERC721 collectibles in the in-built wallet. Seamlessly use your digital assets on Web3-enabled dApps with just one click.

 

The digital asset wallet will simplify and enhance user experiences storing digital assets by offering several unique features including;

  • Server-side backup of the client side encrypted private key, allowing Elph to sync your seed phrase down on any device.
  • Gives users the option to undo a “send” transaction for 10 seconds after they initiate it.
  • No gas costs or similar fees. Syncing an Ethereum node to interact with DApps is not required.
  • Integrated exchange functionality.
  • Address abstraction,

For further details on how the platform will operate, go here: https://elph.com/developers

Token

ELPH token is an integral part of the protocol for curators to approve and rank dApps in the store. it will be used in the following ways:

  • DApp Submission Process: DApp developers stake ELPH tokens to apply into the store. Curators can also stake ELPH tokens to challenge applications, which are approved or rejected by a global token-holder vote.
  • DApp Ranking Algorithm: Curators upvote and downvote dApps in the store based on the number of ELPH tokens they hold. DApps are sorted based on the cumulative vote data.
  • Network Reward: all network participants receive value from the Elph Protocol. Consumers find the best dApps, developers get distribution for their dApps and curators get additional tokens as rewards for properly curating dApps.

Team

The team consists of five highly qualified co-founders, all UC Berkley Alumni.

Ritik Malhotra is the Co-Founder and CEO. He spent a few months early in his career as a software engineer for Twitter and Intel. Then he founded Streem, a popular media cloud storage product which he sold to Box, a large cloud storage company that powers over 70,000 businesses including GE. He now runs a successful VC fund.

Tanooj Luthra is the Co-Founder and CTO.  He also Co-founded Streem with Ritik and spent four months as software engineer at Microsoft. Recently, he spent a year as Senior Crypto engineer at Coinbase.

Vamsi Chitters is also a Co-Founder with a Master’s from Stanford. He spent five years as a Software Engineer for Google.

Sarat Ravi is also Co-Founder. He was the Senior Software Engineer at Streem, Box and LiveMagic

Abhinav Lanka is the other Co-Founder listed. He spent three years as Software Engineer for Yahoo.

Verdict

“Our mission is simple: we want to make crypto easy to use. We see Elph as a new portal for decentralized apps that brings together a token-curated app store, decentralized identity, and secure digital asset storage — allowing you to easily find and use these blockchain-based apps. Using decentralized apps should feel no different than any other app, and the “crypto” aspects should be an implementation detail.”

This quote from their Medium page really sums this project up. They are keeping it simple and making their platform/wallet fast, easy and clean. It’s too early in development for a sale date, whitepaper, or token metrics but they do have an MVP which you can download here. We checked it out and can confirm it’s legit. They also have an extremely impressive team.

Risks

  • The ELPH token and the Elph app are completely separate from one another. You can use the Elph app without ever having to own or interact with an ELPH token. -1
  • This could easily be chalked up to it being really early, but their community and communications are pretty weak. They are already using excuses for lack of updates. From their Telegram: “We’ve been heads down working on developing our product so we haven’t had a chance to update our blog. We’re excited to announce what we’re developing soon so stay tuned!” -0.5
  • No business plan yet. “We believe in the open decentralized web that is also 100% free. We’re well-funded by our investors and are here to develop software for the long-term. We plan on formalizing a business model in the future, but will not be in the business of selling your personal data.” -1.5
  • Five co-founders could get messy. -0.5

Growth Potential

  • Top shelf team. +3 
  • An alpha release of Elph is currently available on Mac and Windows. They are working on releasing an iOS and Android solution next. +2
  • Elph is super lightweight compared to other standalone dApp browsers for Mac and Windows. It does not require you to sync an Ethereum node to interact with dApps, making the onboarding process quick and simple.+2.5
  • They are going to provide a tool kit filled with different protocols for DApp developers to easily build their projects with.+2.5

Disposition

We found this little nugget extremely early, which is great because whitelists these days fill up fast. They have not yet announced the token sale. They are collecting preliminary interest from all users that sign up here. 6.5/10

Investment Details

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.1 stars on average, based on 23 rated postsJoshua Larson is also known as the "Bullshit Man" for his ability to spot it a mile away. Avid ICO researcher and contributor. Former professional poker player/backer. Spent 10 years analyzing hand history, stats, and player data. Discovered blockchain in late 2016, and never looked back. He now uses his analysis skills to investigate ICOs full time. What a perfect match, because in today's crazy world of ICOs, information, passion, and diligence = dollar bills!




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ICO Analysis: Bounty Angels

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ICO bounty programs are popular among investors and blockchain startups alike. They give opportunistic cryptocurrency investors a way to earn tokens for promoting a project and they give companies a way to market their project.

Bounty Angels is looking to automate the process, matching who the company describes as “blockchain entrepreneurs,” or bounty hunters, with ICO founders. Bounty programs are marketing campaigns launched by companies in which bounty hunters can earn tokens for touting the upcoming ICO. It solves a problem for a new startup that might not have the marketing muscle or the capital to gain the global exposure they need for a successful launch.

Bounty hunters, however, face many hurdles in identifying relevant projects to promote, in some cases being overlooked for a lack of a track record, for instance. ICO founders also face challenges, including engaging with bounty hunters who break the rules.

Bounty Angels is offering a solution, one that automates and streamlines the bounty process for both sides. Bounty hunters generate a performance history and that data is then shared with ICO founders on the Bounty Angels platform. For the bounty hunters, they won’t have to worry about engaging with a worthless or scam project, as Bounty Angels vets all of the ICOs that are on its platform. There is an alpha version of the platform available today, according to the company’s blog, though when we clicked on the link it appeared to be down for maintenance.

Artificial intelligence appears to be part of the long-term plan, as evidenced by the white paper that states: “Automated technologies when coupled with the expertise of professionals and, going forward, artificial intelligence, will allow [us] to create an all-new image of Bounty programs.” The team admits it is an ambitious goal, one that involves “launching our service around the world … to attract the highest possible number of customers and Bounty Hunters.”

The project is powered by the BANG token, which bounty hunters have the option to accept as a reward for their marketing efforts. Bounty hunters can also choose to accept free tokens from the project they’re promoting.

Token

The Bounty Angels  BANG token will be issued in the ICO. BANG is designed to fuel the project’s ecosystem including payment to bounty hunters and can also be exchanged among token holders. The company maintains that the BANG token cannot be deemed a security or any other financial instrument.

 

Source: Bounty Angels

There is also a bonus program.

Source: Bounty Angels White Paper

Team

Anatoly Krasovsky is at the helm of Bounty Angels. He’s also a project manager at NEWSBTC, according to his LinkedIn profile. The company’s CTO, Andrew Tar, is also a journalist.

Verdict

The Bounty Angels ICO has the potential to catch on like wildfire among ICO investors. It’s an engine to connect bounty hunters with the best blockchain projects that are looking for marketing. While the project displays tremendous promise, it doesn’t appear to have advanced enough from the concept stage, as evidenced by its dependence on the ICO funds to both develop the platform and hire developer talent. Once these pillars are in place, there could be no stopping Bounty Angels.

Risks

  • The company is still hiring developer talent for the creation of  “complex smart content that will
    make it possible to automate distributions.” The fact that the developer talent is not yet in-house exacerbates the risk for investors as it could lead to delays in the building out of the ecosystem until the team is a well-oiled machine. Not to mention if the fundraising efforts fall short and prevent them from hiring top talent. (-3)
  • There doesn’t appear to be a mention of mobile anywhere in the white paper. While this doesn’t necessarily mean that an iOS and Android app isn’t on the horizon, it may be far down the roadmap if it didn’t warrant a mention. (-1)
  • Bounty Angels is not the only rodeo. They allude to a competing project, Bounty0x. (-1)

Growth Opportunity

  • Research suggests that there’s a direct link between bounty programs and ICO tallies. The larger the bounty campaign, the higher the amount that the ICO ultimately raises, suggesting that the engagement of bounty hunters pays off. According to Element Group, which performed the research, “[A] $1 increase in bounty campaign volume predicts between an $8 and $15 increase in the final amount raised.” This should incentivize ICO founders to participate in bounty programs and potentially join the Bounty Angels platform. (+3)
  • Artificial intelligence is a key technology that could propel the platform beyond the competition, especially if said competition isn’t automating their process yet. While it’s unclear when AI would be implemented, it does appear to be on the roadmap. (+3)
  • According to the website, Bounty Angels has received a good amount of media attention, which may have something to do with the fact that its management team doubles as journalists. This is a plus for the project and its upcoming ICO. Also, if the adage ‘you get what you pay for is true,’ that’s a plus for Bounty Angels as it’s a paid platform. (+2.5)
  • What the company describes as “intensive work” on the project hasn’t even begun yet. While we could view this as a risk or reward, we decided to count it as a plus, as it explains why so much has yet to be done. It also reminds us that Bounty Angels has yet to reach its full potential of where the project can be when it is in full-throttle. The beta version is scheduled for January 2019.  (+3)

Disposition

We come to a score of 6.5 for the Bounty Angels ICO. Keep in mind we will plan to revisit this project once it kicks into high gear.

Investment Details

  • Token Type: ERC20
  • Platform: Ethereum
  • Symbol: BANG
  • Pre-ICO: Sept. 3, 2018 – Oct. 3, 2018
  • Public Crowdsale: November – December 2018
  • Token Supply: 20 million
  • Tokens Available for Sale: 14 million across the pre-ICO and ICO
  • Soft Cap: Pre-ICO = $100,000
  • Hard Cap: Pre-ICO = $500,000; ICO = $3.5 million
  • Token Price: to be announced
  • Payment Methods: to be announced

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.6 stars on average, based on 24 rated postsGerelyn has been covering ICOs and the cryptocurrency market since mid-2017. She's also reported on fintech more broadly in addition to asset management, having previously specialized in institutional investing. She owns some BTC and ETH.




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ICO Analysis: Zeex

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Zeex is offering users the ability to exclusively use crypto when shopping at various outlets. Users will be able to directly purchase whatever items thy want from their brands of choice without having to convert their crypto into fiat.

The following video shows Zeex in action outside of the Consensus conference at a Starbucks, where the CMO Apan Amos Damri uses their beta version to buy a cup of coffee using Ethereum. The transaction was successful, but the verdict is still out on whether they were able to spell his name correctly on the cup.

The ZIX token is what the whitepaper calls a “core element” of the solution, which does three things. It covers a user’s transactional risk until the trade is complete, it determines who can exercise what kinds of transactions when based on advertised discount rates and supplies, and it’s also a login method to use the Zeex platform.

To the surprise of probably very few people reading this, Zeex is a spinoff sister company of a European marketplace for buying and selling gift cards called Zeek Group. For Zeex, the road is already paved in terms of getting access to close relationships with name-brand retailers and a multi-million dollar inventory of gift cards.

Zeek has been able to raise venture capital from firms such as Blumberg Capital, Qualcomm Ventures, Scale Up Venture Capital and more.

The Zeex business model hinges on a few potential incomes streams:

  • Providing working capital to gift card suppliers, easing the transition for many businesses hesitant to get into the crypto field.
  • Financial services to support suppliers financially.
  • Marketing services to help suppliers speak the lingo of the cryptocurrency world. The whitepaper states that “Zeex has already mastered these industry-specific marketing channels and has been engaged in community building for a significant period, its in-house marketing team is already equipped to help suppliers build their own communities and maximize their value per transaction.”
  • Platform adoption and market penetration to help suppliers integrate crypto into their business makeup
  • Operations support to help suppliers and users better understand and utilize the platform.
  • Provide business intelligence data to retailers on cryptocurrency users.

Token

 

Risks

  • Not an entirely frictionless experience: This isn’t a problem unique to just Zeex, but is present throughout most digital payment solutions. Unless you can tap your phone on a receiver like Apple Pay, you’ll be behind the most “frictionless” payment system out there. However, this is miles ahead of crypto transactions. -1
  • Not really sold on the need for an ICO (for the investor’s sake): Although the Zeex platform sounds pretty useful, investor upside seems fairly limited (but then again, who can accurately predict investor upside in this space circa 2017/2018.  -2

Growth Potential

  • It works! Few projects raising money via ICO can boast a working beta, and Zeex already does and has a use case that many cryptocurrency users would likely want. +2
  • Yay user adoption! One of the largest detractors of the transactional user of cryptocurrencies is that it’s incredibly complicated and tedious. If you have 8+ steps before you can pay for a coffee, chances are you’re going to opt for that .25 second swipe of a Visa in your pocket. +2
  • Finally, a use for gift cards. When’s the last time you got a gift card that wasn’t from Amazon that you actually fully used? Too many people have gift cards just sitting around either untouched or with a fractional amount on them. There is a whole secondary market for discounted gift cards, and there’s a huge value in using these gift cards in a business model such as Zeex’s. The team essentially has a pool of gift cards going for a discounted price (usually around the 5 to 15% range), and are able to provide a solution to a community in dire need of one. +1
  • Zeek partnership. Having a sister company that already has the relationships with retailers necessary puts Zeex way ahead of the game. It’s not your typical run of the mill ICO that aims to build everything from ground zero for a lack of strategic partnerships, but more so a use case to be implemented with an already successful company. +3
  • Limited downside: Zeex claims that it will safeguard token value by using proceeds of the often sale to guarantee the supply of gift cards at the highest possible discount from a wide range of brands. If this means what I think it means, that worst case scenario you can use Zeex tickets to exchange them for gift cards at any time, and if there isn’t a stark depreciation of purchasing power for Zeex tokens, this is a cool perk few other ICOs can offer. However, if I’m wrong, write this point off as whitepaper tomfoolery. +2

Unknown

  1. This sounds like either a huge tax headache or a huge tax advantage. If the current American tax law stands that the exchange of crypto for fiat (or gift card) constitutes a taxable event, the Zeex team would have to figure out a way to help users report their taxes on these events. If this is the case, a -2 would be added to my score. However, if there is some international gift card loophole where users can trade any crypto for gift cards and there not be a taxable event, that would be huge for the team (although unlikely, because Uncle Sam is gonna get what he thinks is his). If this is the case, a +5 added to my score.

Disposition

We arrive at a +7/10 for Zeex. It’s got a cool use case, already works (in beta), and a relatively strong partnership in place. If the appreciation of the token’s value is correlated with the success of the app, investors would likely be pretty happy. However, if it’s just another token limited to its own ecosystem, I don’t see much use in investing into it unless you plan on using the Zeex app.

Investment Details

  • Type: ERC20 – Utility
  • Symbol: ZIX
  • Platform: Ethereum
  • Crowdsale: TBA
  • Minimum Investment: 0.1 ETH
  • Price:1 ETH = 5,000 ZIX
  • Hard Cap: $50 million U.S.
  • Payments Accepted: ETH
  • Barred from Participating: Israel, U.S., China, Lebanon, Iran.

Sign up for the Zeex email list to find the news for the public crowdsale on the Zeex website and check out their whitepaper.

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.5 stars on average, based on 17 rated postsAlex Moskov is a writer and entrepreneur with a passion for building and creating awesome things. Alex has experience in music tech startups, digital marketing, and cryptocurrency investing.




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