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ICO Analysis: Rentberry

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Rentberry is offering a decentralized home rental platform for long-term rentals, allowing for tenants and landlords to complete all rent-related tasks in a single location, while also eliminating the need for third-party middlemen and all.

The Rentberry ICO aims to transform the existing Rentberry platform, which has been around since 2015. The current long-term rental platform manages every step of the rental process, including everything from open houses to rent payments.

Rentberry increases transparency for renters employing an auctioning protocol, where tenants can customize their offers based on the competition and demand for a specific property. The protocol also provides landlords a tenant score that is calculated based on reviews, public information, and rental history.

Rentberry uses the blockchain to deploy their token (BERRY) to the existing Rentberry ecosystem. BERRY is to be used to pay rent and other third party services such as maintenance and housekeeping, as well as allowing roommates to split rent.

Token Distribution

Rentberry plans to use the raised funds to fuel their international expansion and development of new features including the tenant scoring system, advanced apartment search algorithms, and crowdsourced community expansion.

Token: BERRY

Price: 1 ETH = 2,500 BERRY

Platform: Ethereum

Accepting: ETH, BTC

Minimum investment: 0.1 ETH / 250 BERRY

Soft cap: 3,000,000 USD

Hard cap: 30,000,000 USD

Country: USA

Team:

Rentberry has been around since 2015, and is headquartered in San Francisco, CA.

The CEO, Alex Lubinsky has history as a financial analyst at Cisco, a consultant at Deloitte, and worked at several investment firms.

The CTO, Aleksey Perfilov, studied Computer Science at UC Berkeley, then received a degree in Management Science and Engineering at Stanford. He has experience as a software engineer at Phoenix Technologies, Hi5, Altera, and Amazon Music.

Risks:

  • The Rentberry team has quite a bit of work on their hands when it comes to onboarding new tenants. Their proprietary tenant scoring protocol is likely going to need a bunch of data to actually be effective. Being one of the main selling points for landlords, the tenant scoring system is heavily reliant on tenant adoption, which could pose to be a bottleneck to the process. They’re aiming to process 500,000 rental applications with 1,000,000 rental properties in 2018, and then 3.5m rental applications with 6m rental properties in 2019.  -3
  • I’m a bit wary of their ICO bonus structure. I understand use of bonuses to push incentivization, but as new investors hear about the ICO moving forward seeing that they’re getting less favorable terms, they’ll be less likely to buy into the platform. The ICO bonus structure is as follows (-2):
    • Dec 5 – Dec 19 : 1 ETH = 2,500 BERRY + 33% Bonus
    • Dec 20 – Dec 26 : 1 ETH = 2,500 BERRY + 27% Bonus
    • Dec 27 – Jan 16 : 1 ETH = 2,500 BERRY + 20% Bonus
    • Jan 17 – Jan 30 : 1 ETH = 2,500 BERRY + 13% Bonus
    • Jan 31 – Feb 13: 1 ETH = 2,500 BERRY + 7% Bonus

Growth Potential:

  • If you’ve ever rented a place or owned a rental property, you’re likely aware of the headache that comes with each new location or tenant. What I like about Rentberry is that it aims to make the process much smoother. +1
  • As someone who lives in New York City, the concept of rental transparency is hazy at best for me. The city is littered with people on leases who happen to be subleasing to other tenants for more money than the lease is worth. Cities like NYC such as San Francisco are all undergoing their own housing crises for whatever reasons, and a lack of transparency in the rental system isn’t helping at all. If Rentberry can change that, it’ll solve a huge issue. +2
  • BERRY makes it possible for expats and migrants living in other countries to facilitate the process of renting out their properties. +2
  • Rentberry has been around for a few years and has established itself as a relatively successful business. It has over 110,000 users and 180,000 properties. +3
  • The company has also raised over $4 million from a handful of VC funds and high-profile investors from 11 countries. +2
  • Rentberry also noted that it will use 15% of the token sale proceeds to buy short-term rental properties, and everyone who participates in the ICO is going to become a member of the “Rentberry Club.” Buying physical real estate makes sense for this company and it’s a proactive approach to grow their network of assets. It’s also a pretty cool perk for ICO investors. +2

Disposition:

We arrive at a +7 for Rentberry.

I really like the application of the blockchain here to encourage international property owners to interact with their properties anywhere in the world. Rentberry’s team may be capable of solving several issues in the long-term rental space, and if executed correctly, would make life much easier (and more cost and time effective) for hundreds of thousands of tenants and landlords.

Investment Details:

The Rentberry ICO launched on December 5, and will continue until March 1st, 2018.

Check out their website to learn more.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.5 stars on average, based on 17 rated postsAlex Moskov is a writer and entrepreneur with a passion for building and creating awesome things. Alex has experience in music tech startups, digital marketing, and cryptocurrency investing.




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  1. febrocas

    December 18, 2017 at 6:40 pm

    Right, what’s their advantage vs https://www.cryptocribs.com/

    i mean they already do that, and it’s very easy to setup your profile and place there.

    Don’t see major advantages.

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ICO Analysis: 0xcert

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Up to this point, one of the main features of any cryptocurrency has been fungibility. Fungible means each token is divisible and identical, any token can be exchanged for another of the same type and no one token holds unique data. On Ethereum the standard for fungible tokens is called ERC20. Recently a new standard of non-fungible tokens called ERC-721 was developed. Unlike ERC-20 identical tokens, the non-fungible tokens are unique and carry data.

Crypto Kitties was one of the first ERC-721 tokens and was so popular it clogged up Ethereum. Crypto collectibles are just the very tip of the iceberg when it comes to non-fungible tokens. Real estate info, auto registration, diplomas/certificates, IDs, etc. can all have their own unique information stored into a token.

What non-fungible tokens need now is a protocol for companies to easily build from. 0xcert wants to be that protocol.

0xcert is an open source, permissionless protocol for validating the existence, authenticity and ownership of digital assets on the blockchain, translating one-of-a-kind digital or real-world assets into non-fungible tokens.

According to the company:

“With 0xcert, you can build on top of the non-fungible token standard, employing a complete toolset, development framework, and a set of conventions for various use cases. This results in shorter development time, lower risk and cuts cost associated with developing blockchain solutions. A wide range of decentralized applications and business models can be supported, giving companies the power to fully utilize the potential of blockchain technology.”

 

 

The 0xcert ecosystem is made of four different parts:

  1.  0xcert Labs: Will work on the latest innovation in the space of non-fungibility, decentralization and blockchain tech.
  2. 0xcert Protocol Development: 0xcert protocol is an open-source project. The team plans to implement a full DAO for protocol governance, which would completely empower the developer community.
  3. 0xcert Protocol Users: A lot of the team’s energy and resources will go into ensuring adoption of oxcert technology.
  4. Non-Fungible Alliance: A collaboration hub for building real-life applications.

Token

The 0xcert protocol provides a layer of conventions for creating non-fungible tokens from unique assets. These tokens are called Xcerts and are created through a custom minting process. Xcerts are a standardized and certified non-fungible token based on ERC-721 and 0xcert conventions that carries information about a particular unique asset. This mechanism is unique to the 0xcert protocol. The protocol allows for proof of existence, authenticity and ownership of these assets without third-party involvement.

The 0xcert protocol also makes use of a fungible ERC-20 utility token, called ZXC. Xcerts are all unique tokens that carry certain information, whereas ZXC tokens are uniform and are used for various utilities

DApps developed by Oxcert may use the ZXC token as the basic liquid asset for these dapps to operate on the protocol – similar to gas on the Ethereum blockchain. Some other use cases within dapps that may use ZXC include: bidding, granting access, rewards, loyalty programs, staking, etc.

 

The token distribution is as follows:

  • Crowdsale: 47%
  • Founder/team: 15%
  • Community pool: 12%
  • Reserves: 10%
  • Adviser/legal: 6%
  • Liquidity Pool: 5%
  • Pre ICO: 3%
  • Bounties: 2%

The allocation is provided below:

  • Marketing 15%
  • Development 50%
  • Legal 10%
  • Operation funds 10%
  • foundation fund 10%
  • Setting up the foundation 5%

Percentage of tokens going to contributors in all token sale stages: 50%

Lock-up for Founders: Locked for 6 months then 12.5% and 12.5% every three months.

Lock-up for Team: 20% released at ICO and 15% every three months after ICO.

Lock-up for Advisers: 20% at ICO, 40% in three months, 40% in six months

Lock-up for Reserves: 2 years

Team

The team is well organized/structured so far. There are 20 team members, mostly from Ljubljana, Slovenia. They look very young for the most part.

The 0xcert team’s mission is to empower developers with tools and useful applications of non-fungible tokens. They will also provide a foundation for trustless, certified, non-fungible tokens on the blockchain.

CEO Jure Zih was Director of Marketing from 2013-2016 for Databox, an app that serves as a personal data assistant, helping business users pay attention to what matters. They have 35 employees listed on LinkedIn. After that, he spent six months as an analytics and growth consultant for Doctrina, a pharmacy-related tech business he helped scale to over 50,000 pharmacists.

CTO/Founder Kristijan Sedlak was the CTO at the same place Jure Zih worked, Doctrinca.  Kristijan has been CTO of five different companies since 2006.

COO Mitja Pirc is a professional startup adviser. Previously he was a manager at A.T. Kearney, a huge global management consulting firm in Chicago.

Luka Kacil is the Senior Blockchain Developer. He spent three years as COO for APPMonster.

Eight advisers have been listed so far. They look pretty strong; perhaps the most important is the lead author and developer of ERC-721, William Entriken.

Verdict

ERC-721 non-fungible contracts have opened the door to all kinds of new innovations in crypto. 0xcert has a great idea for a protocol that extends this standard, making it easy to develop certified and standardized non-fungible tokens with a set of on-chain and off-chain rules, libraries and conventions for digital certificates on blockchain.

“0xcert is dealing with the application layer where developers need to act fast and agile. In order to ensure interoperability among applications in the future, Xcerts follow specific conventions. This will prevent incompatibility on a higher level, which might happen if every NFT issuer deploys their own version of an industry standard. Having this level of standardization built on top of a strong ERC-721 standard prevents high level fragmentation and safeguards long-term sustainability”

Risks

  • Kristijan Sedlak has been the CTO of at least five separate companies since 2006. This makes it seem like all he does is start-ups. Will 0xcert just be another company on his list? -1
  • When asked in Telegram, “How will 0xcert be able to scale on ethereum with all the slow transactions and high fees?”The reply was very standard: “the protocol is currently being built on Ethereum, but is blockchain agnostic.” This seems too convenient of an answer. ERC-721 tokens are a completely new idea, so it seems like making them blockchain agnostic will be really really hard to do. -2
  • The team seems pretty weak for such a challenging project. Nothing in their leaders resumes confirm they have what it takes to build this bleeding edge technology. -2
  • They lose half a point for this video. -0.5

Growth Potential

  • Possible use cases include identity, certificates, academic credentials, artwork ownership, deeds, land titles, collectibles, etc. +3
  • The smaller $10 million hard cap leaves so much room for growth. +4
  • They have an Ecosystem Growth Pool. Twelve percent of the entire token supply (community pool) and 10% of funds raised (ecosystem) will go towards the growth of the 0xvcert ecosystem.+2
  • If this protocol is successful, there will be endless dapps using it in the future. +3

Disposition

Non-fungible tokens on the blockchain is such a revolutionary idea. Its just a matter of time before competition to lead this space heats up. So far it looks like WAX and 0xcert are the two front-runners.  6.5/10

Investment Details

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.3 stars on average, based on 22 rated postsJoshua Larson is also known as the "Bullshit Man" for his ability to spot it a mile away. Avid ICO researcher and contributor. Former professional poker player/backer. Spent 10 years analyzing hand history, stats, and player data. Discovered blockchain in late 2016, and never looked back. He now uses his analysis skills to investigate ICOs full time. What a perfect match, because in today's crazy world of ICOs, information, passion, and diligence = dollar bills!




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ICO Analysis: Uulala

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Uulala offers a payment, remittance and micro-credit solution to the underbanked population in Latin America. The Uulala platform provides individuals in the U.S,, Mexico and Latin America the ability to participate in secure financial transactions, create a credit profile, make money transfers, as well as receive access to entertainment and participate in e-commerce, which they could not access before due to limited banking infrastructure.

The market for remittance is growing due to the situation in the economies of the world, trends in the development of migration processes and the level of unemployment. Total money transfers in the U.S. amounted to $429 billion in 2016.

Latin America and the Caribbeans are the only regions in which the growth of remittances was noted in 2016. According to the assessment, their total amount was $73 billion U.S. dollars (6.9% more than in 2015).

According to the World Bank, the average commission on transactions in the world is 7.45%, and in many remittance corridors apply significantly higher rates, which can reach 15%.

Uulala plans to take advantage of mobile money transfers through thousands of points of deposit of funds and through their Power User program. Their platform will also offer value-added services, such as entertainment products, the ability to replenish the balance of mobile phone, paying invoices abroad, forming a credit profile and cashback.

In addition to this, Uulala has filed a patent for in-house developed dynamic method fragmentation, which involves cryptographic data splitting into unique segments, the use of an error-prone Reed code – Solomon and the algorithm for calculating the checksum.

The company will create and track users credit profile, which will allow opportunities for micro-crediting platform that links creditors and lenders.

Overall, the company plans to offer a set of services in one application through an affordable and easy to use platform.

Competitors’ Market Landscape

The most significant competitors are Stellar, Trinity Network Credit, Monetha and Graft.

Traditional companies involved in remittances include Western Union, Paypal and Moneygram.

The project has a fully working MVP and is planning to release a fully working product after the crowdsale.

Token

The token Metrics are outlined below:

  • Soft Cap: 5m USD
  • Hard Cap: 50m USD
  • Total Supply: 750,000,000 UULA

The token distribution is outlined below:

  • 33% (250,000,000) – private sale participants
  • 33% (250,000,000) to he distributed to public sale participants
  • 10% (75,000,000) reserved by the Company to incentivize community, user adoption and strategic partners.
  • 10% (75,000,000) to be distributed by the company to appropriate founders and early investors at the company’s discretion.
  • 14% (100,000,000) to be distributed by the company to users of the Uulala platform through a referral and rewards program on the platform.

Any unsold tokens in the private sale will go into the public sale.

All unsold tokens from the public sale will stay on the Uulala platform held by the Company for sale only on the platform program

Token sale metrics are provided below:

Private pre-sale

  • 2 million – 2 cents
  • 3 million – 4 cents
  • 5 million – 6 cents
  • Cap – 10 million
  • Token allocation : 250,000,000

Public pre-sale

  • 3,333,333 USD – 8 cents
  • 3,333,333 USD – 10,000,000 USD – 12 cents
  • Cap – 15m
  • Token allocation: 125,000,000

Public sale

  • 5m – 13 cents
  • 2m – 17 cents
  • 18m – 28 cents
  • Cap – 25m
  • Token allocation – 125,000,000

Uulala will use part of the proceeds it received from the commission to buy back tokens the user.

Team

Two executive team members stand out in particular.

Oscar Garcia, CEO

Background – IT, Entrepreneurship

Relevant experience and achievements:

1) SEO Experience in Explore talent – creating online sales channels
2) Created web90x – e-commerce company
3) CEO in Batched – platform for services used by online merchants (mainly processing)

Oscar has relevant experience in programming and business development. It is clear that he has an understanding how to work with merchants and payment processors. Based on his contacts he is creating Uulala. He also has experience running a company, which alone is important.

A major issue is that he does not have experience implementing global projects.

Frank Dicrisi, COO

Background – Statistics

Relevant experience and achievements: COO in Atlantic Pacific Processing Systems, Inc. (payment processor).

Frank has a relevant experience, education and connections.

Alan Alvardo, CTO

 

Background: IT
Relevant experience and achievements: Ten years experience in IT; especially noteworthy are his jobs at Ktapulta Ventures and Opencap (both companies are involved in financial services in Mexico).

Verdict

Uulala offers a traditional use of blockchain for payment facilitation. The project is rather ambitious, has a clear business strategy and focus on the LATAM. The team is educated and has the necessary connections with the payment processors, electronic payment providers and merchants.

Risks

  • The token use case is supplementary. -0.5
  • There is quite a big difference between private sale price and public sale prices. -1.5
  • Competition is rather fierce in this segment. Finance is the first sector that has been disrupted by lockchain. -1.5
  • Low hype level. It seems they are mainly focused on regional marketing and do not have big brand awareness inside global crypto community. -1
  • The token will be harder to list with the multichain tokens on the exchanges. -1
  • Had cap is rather high for the current market. -1

Growth Factors

  • Idea and business case are clear. +1
  • The company has provided potential sales projections. Judging from the number of users they plan to have, their network can achieve a very high transaction volume and capitalization in the long term. +1
  • A focus on Latam, with relevant connections in the industry can allow Uulala to penetrate market fast. +2
  • MVP is available, and they are planning to launch their app after crowdsale. +3
  • Buyback mechanism is in place. +1
  • The company has managed to secure several relevant partnerships like YipTV (streaming service), Federal Consumers Association (which can bring a lot of users for their platform) and Bitlumens (provides lending options). +2
  • Team is above average, well built and educated with a relevant connection in the industry. +1.5

Disposition

Uulala has a noble vision of providing financial services in unbanked regions with a focus on LATAM. They have a team with the necessary skills and background as well as partnerships to back them up. However, there are many risks and ROI maybe not doing so well in the short term. After they get many users on board, it could be a good investment in the long term. I would say it is a good investment for people who share their vision and could use their app in the future. Uulala gets 5 of 10.

Investment Details

  • Type: Utility (supplementary token)
  • Symbol: UULA
  • Platform: Multichain
  • Crowdsale: Ongoing
  • Minimum Investment: none
  • Price: 13-28 dollar cents depending on the round
  • Hard Cap: 50m
  • Payments Accepted: USD, BTC, LTC, ETH.
  • Restrictions Barred from Participating: None

General details :

website : https://tokensale.uulala.io/

WP : https://tokensale.uulala.io/white_paper.html

FB : https://www.facebook.com/UULALAapp/

Telegram : https://t.me/uulalacommunity

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.9 stars on average, based on 7 rated postsVladislav Semjonov has a legal and financial background. He has been involved in crypto space since early 2017 in both ICO advising positions in several ICO consultancy firms, and as an ICO analyst for VC. He began contributing for Hacked.com in April 2017.




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ICO Analysis: Peer Mountain

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Many blockchain-based projects these days seem to focus on issues like data and identity, as these issues come to the forefront of public attention with widespread scandals like Equifax and Cambridge Analytica.

While these kinds of issues definitely affect consumers, companies are lost in the fray as well.

Regulatory bodies like governments have come down and demanded that corporations practice safe data storage and transmission practices that keep the consumer’s interests in mind. One such example is GDPR.

Solutions like Civic have emerged to give users control over their identities online. Peer Mountain is a project that not only lets users identify themselves online in a secure manner but also allows companies to offer services to users using PMTN tokens while staying compliant with regulation.

This could be huge as not staying regulatory-compliant could lead to huge fines or worse for companies.

The myriad of compliance concerns, such as compliance costs, data protection, onboarding, reliable KYC, real-time risk assessment, and so on is not being addressed sufficiently by current market solutions.

Peer Mountain is aiming to be the one-stop solution for safe, online personal data usage (consumers) and compliant, online provision of services (enterprise).

Peer Mountain Example: Car Rental

To give a concrete example, imagine you’re renting a car.

With Peer Mountain’s services, you can submit car rental forms in a few taps and get digital car keys sent to your Peer Mountain account right away instead of having to stand in a line for hours just to fill out some paperwork and wait even more.

Here’s how that works:

  1. You verify your identity with the services of identity verifiers, such as insurance companies. Your identity verification (e.g. just the confirmation that you are who you say you are vs. your personal details) is then stored safely on Peer Mountain’s decentralized network
  2. The car rental company gets access to your identity verification (confirmation document) but NOT your detailed personal information
  3. Since your identity has already been verified, the rental process is quicker
  4. For the rental agency, they receive verification but not any personal data, which means they don’t have to worry about data regulation concerns

Token

In the Peer Mountain token economy, PMTN is used for the following:

  • Offering services – when an end-user uses a Peer Mountain invitation or service offered by a company, the company pays a small PMTN fee
  • Using an identity verification – when an identity verification supplied by a verifier, such as a bank, is used, the verifier is paid in PMTN by e.g. a company that wants to verify the identity of their consumer

Everyone involved in the Peer Mountain ecosystem can take on the role of a consumer, service provider, or identity verifier. For example, service providers can provide identity verifications as another way to earn revenue.

Of the total PMTN supply (to be determined by Smartcap – red flag), 40% will be sold, 40% will be kept in the treasury, 10% will go to the team, 8% will be held in legal reserve, and 2% will go to the advisors.

Peer Mountain’s token sale has 4 stages:

  1. Presale 1 (priority first)
  2. Presale 2 (priority first) (presale ended March 15th, 2018)
  3. Tier 1 (public)
  4. Tier 2 (public)

peer mountain token sale

Of the proceeds, 40% will go to technological development, 25% to business development, 25% to marketing, and 10% to regulatory and legal costs.

The hard cap, too, is to be determined by Smartcap – red flag.

Team

CEO Jed Grant – Grant was named one of the top 200 European fintech leaders by LATTICE80 and has had a long career in tech, including IT at NATO as well as deep experience in compliance as CEO of KYC3.com, a leader in the compliance world that has been recognized for many relevant awards and honors, such as WealthTech Circle in London, Disrupt.Finance in Zurich, Fintech Fusion in Geneva, Lux Future Lab in Luxembourg, and Europe4Startups.

In terms of advisers, two in particular stand out.

Jeremy Epstein, CEO of Never Stop Marketing – took Sprinklr, a customer experience management platform for businesses, from $20m to $1.8b in four years as CMO

Professor Jorge Sanz – Global Chief Innovation Officer in Banking at IBM

Verdict

While the idea is great, Peer Mountain suffers from issues, such as a lack of strong team and advisors (relative to other projects), no working product, no disclosed significant partnerships, and a variable total token supply as well as token sale hard cap.

Risks

  • Team could be stronger relative to other projects’ teams. (-0.2)
  • Same goes for advisers. (-0.2)
  • No working product. (-0.2)
  • No significant partnerships that have been disclosed. (-0.2)
  • Max PMTN supply and token sale hardcap are variable and not set in stone. (-0.5)
  • Maximum contribution amounts unspecified. Combined with heavy discounts for presale purchasers (30% – Presale 1, 20% – Presale 2), this could be worrisome for those looking to get in on the public sale. (-1)

Growth Potential

  • Potentially huge emerging industry (staying compliant with data regulations). (+4)
  • First mover advantage – Peer Mountain seems to be the only project addressing the issues of personal data protection and data regulatory compliance at the same time. If things go well, they could cement themselves as the market leader quickly. (+3)

Disposition

Peer Mountain is a promising project with a very strong promise. However, things like lack of a strong team and advisors, no working product, no significant, disclosed partnerships, variable supply and funding cap, and unspecified maximum contribution amounts make it somewhat of a risky investment. Further analysis is recommended for those interested. As a result, Peer Mountain receives a 4.7/10.

Investment Details

  • Type: ERC20 – Utility
  • Symbol: PMTN
  • Platform: Ethereum
  • Crodsale: TBA
  • Minimum Investment: 1 PMTN (Presale), Unspecified (Public Sale)
  • Price: 1 ETH = 2,917 PMTN
  • Hard Cap: Unspecified
  • Payments Accepted: ETH
  • Restricted from Participating: Unspecified

For More Information:

Peer Mountain Website

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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