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ICO Analysis: Play2Live

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The gaming industry crossed the $100 billion revenue mark in 2017, becoming one of the fastest growing industries globally. To give you a perspective on things, games generated nine times more revenue than Hollywood in 2016. The gaming industry has also attracted the widespread attention of the blockchain community, with roughly 30 blockchain-based gaming projects currently in operation.

Play2live targets the gaming and eSports streaming markets to create a decentralized streaming platform competing with Amazon-owned Twitch and Youtube Gaming. Video games are perceived as solitary engagements for the gamers, but the reality is quite different. People like watching other players play which has resulted in the creation of $3.8 billion game streaming industry.

Play2live offers several advantages over existing game streaming platforms, including:

  • Benefits for streamers: Streamers can earn in 11 ways compared to five currently available to them on existing streaming platforms. Streamers are also able to better engage with their audience by organizing games, distributing rewards, and facilitating voting.
  • Benefits for viewers: Viewers are not just limited to being passive observers but can actively interact with their favorite streamers like voting for their future content or watching esports championships in Spectators Mode. Earning opportunities are not just limited to streamers; rather, viewers can earn by watching targeted advertisements, voting or gambling on the outcome of a particular eSports tournament on the platform. Users who actively contribute to the platform are rewarded in the form of the tokens.
  • Organizing eSports tournaments is much easier as the platform provides crowdfunding functionality for organizers.

The play2live platform is being developed on top of a separate blockchain called the Level Up Chain. The Level Up Chain is an application of Graphene Technology (Bitshares is based on this technology). Graphene Technology will allow Level Up Chain to process 50,000 transactions per second.

Play2live is the first platform being developed on Level Up Chain. Going ahead, Level Up Chain will host an ecosystem of gaming-related decentralized applications.

A planned alpha version launch is expected in Q2 2018, along with the broadcast of the first e-sporting event – the World Championship Broadcast of CS: GO.

Token

An ERC20 Level Up Coin (LUC) coin will be distributed during the ICO. Following the release of Level Up Chain, Play2Live anticipates exchanging Level Up Coin for Level Up Chain tokens at the rate of 1 to 1.

The LUC is the only means of transactions on the platform. A cryptocurrency wallet is created on each user’s registration on the platform. The users can convert their fiat or cryptocurrency to LUC using the gateways provided by the platform. Users can then spend their tokens to avail multiple services provided by the Play2live platform like premium subscriptions, gambling and betting, tickets to eSports tournaments, donations to their favorite streamers, etc.

The play2live platform charges small service fees for platform maintenance and rewards.

Team

CEO and Founder Alexey Burdyko has over seven years of experience in eSports and is the founder of one of the largest eSports holdings in Russia, Global Show Media Housing. His team has organized 35 eSports tournaments in total.

COO Dmitry Kochnev also has extensive experience in the gaming ecosystem having held senior positions in multiple gaming organizations in the past decade.

The team is 13 members strong, which includes blockchain experts, marketing managers, developers and a lawyer. There are nine advisors supporting the project.

The team scores well when it comes to domain-specific expertise, which in this case is gaming and blockchain.

Verdict

Play2live can be called one of the most comprehensive blockchain-based gaming projects. The team has been working on the concept since Q4 2016 and has come up with a detailed 70+ page whitepaper. Play2live incorporates service offerings of many individual blockchain-based gaming projects into one single platform. The team seems solid with relevant industry experience. The LUC platform can be used to create any scalable blockchain-based gaming app.

All good things considered, it is important to note that Play2live will be competing with Amazon (Twitch) and Google (Youtube) for market share in its core offering of game streaming.

The team has to do something truly exceptional to be able to achieve their target market share of 10% within the first year of launch.

A functional MVP is available on the platform; you can check it out here.

Risks

  • The biggest risk comes from whether a newcomer will be able to gain traction when two giants like Google and Amazon are fighting it out for market share.
    Both of these companies have economies of scale vastly favoring them. Amazon offers free premium membership of Twitch for its prime users while accessing Google’s gaming ecosystem is much easier due to Youtube’s popularity. If Play2live starts getting traction, it won’t be difficult for someone like Amazon to integrate token economy with Twitch. -3.5
  • After being in operation since 2011, Twitch has not been able to lure even a few major streamers from Youtube despite offering some significant benefits. -1
  • Play2live promises many features. The final product will encompass services that many blockchain-based gaming platforms are providing on a standalone basis. The MVP provided on the platform is very basic, and there will be execution related concerns until the alpha is launched in Q2 2018.  -1

Growth Potential

  • Gamers belong to one of the most tech-savvy groups of people. It won’t be difficult for them to integrate within the token economy. +2.5
  • Play2live offers some significant benefits when compared to the existing applications. All classes of users including streamers, viewers and event organizers get rewarded for using Play2live. Play2live also has multiple offerings integrated into one single platform. +3
  • The team is experienced in organizing eSports events, and they are planning to broadcast some major eSports tournaments as soon as the alpha version launches. +3
  • The eSports market is growing rapidly, with huge numbers of tournament views stemming from broadcasts by the most popular streamers. These numbers already exceed those of the world’s most popular sporting events such as NBA and MLB. +2
  • The LUC blockchain can be used to launch other gaming related applications or centralized gaming platforms who want to integrate with blockchain. +1

Disposition

We arrive at a score of +6 out of 10 for Play2live. Twitch was acquired by Amazon in 2014 for $970 million when it had 50 million monthly active users. Now with today’s 100 million monthly active users, we could say that Twitch is valued at around $2 billion. Assuming Play2live gets 10% of Twitch’s market share, Play2live could be valued at around $200 million, which is significantly higher than the market cap at listing. That being said, a 10% share is a big assumption at this point. Only time will tell whether the company can execute as planned.

Investment Details

  • Token Type: Utility
  • Platform: Ethereum
  • Symbol: LUC
  • Presale: January 25th, 2018
  • Presale bonus: From 25th-30th January 30%, From 31st January-5th February 25%
  • Public sale: 12th February 2018
  • Hard cap: $30 millionMaximum amount of tokens supply: 1 308 800 000 LUC
  • Jurisdictions Barred from Participating: None

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.5 stars on average, based on 16 rated postsAakash Kawale is a financial analyst based out of Mumbai, India. He is the lead analyst at a Singapore based organization and has extensive experience of analyzing US and Indian equities. Aakash is a strong advocate of the Blockchain technology and has been analyzing cryptocurrencies since 2015.




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ICO Analysis: Honeybox

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Currently, more than four billion people use the Internet and it is estimated that by 2025 there will be 75 billion IoT devices in use. It is reasonable to assume that the number of Internet users will keep increasing and that its impact on our lives will get bigger and bigger. But this does not mean that the network is getting safer and freer over time. Almost every Internet user gets delivered third-party content and the parabolical increase in the popularity of ad block software proves that the public considers this an important issue.

Honeybox provides a solution to this issue, not at a software level like ad blocker software, but at a hardware level. By using a device which can fit into the palm of your hand, Honeybox helps the user to deny any non-authenticated data packet before it makes its way into your computer.

Although it might seem like it is doing exactly what ad blocker software does, it’s actually a bit different. Ad-based data makes its way to your computer and these programs block only their rendering in your browser. Thus, it is more accurate to say that they are not shown, rather than being blocked. Your bandwidth is still used, so it affects your Internet speed. On the other hand, Honeyboy denies the request before it reaches your computer. The end effect is a faster Internet connection as well as enhanced online privacy and safety.

Honeybox truly puts ad and tracker blocking and authentication into your hands completely. You are not required to have, download or install any application or have a monthly plan. Simply connecting the device to your Internet router is sufficient and every single device including your television, mobile phone, and IoT devices are under protection.

Token

HNY tokens will be used initially for transactions between Honeybox users, yet as the device is able to act as an encrypted identity channel within the network, it is possible to use the device as a gateway for paid services such as cable TV channels and so on. Connecting to the Internet while the device is on rewards users with HNY tokens, in a process somewhat similar to mining.

In the pre-sale phase, the tokens will be sold for a price between $0.025 and $0.035, or a bonus between 100% and 42%, which is very unfavorable for ICO investors. Pre-sale contributors will be provided with hardware units which are planned to be sold for $60 per piece as well. These devices will be made available after the sale is completed. Any unsold tokens will be added to the mining pool. Tokens allocated for the team and founders will be locked for twenty-four months.

The initial total supply of HNY is 1,000,000,000 tokens with the following token distribution:

  1. 30% Honeybox trade system
  2. 30% inflation control
  3. 20% market (token sale)
  4. 8% strategic partners
  5. 4% founders and team
  6. 4% advisors
  7. 2% airdrop
  8. 2% bug bounties

The team is planning to use the token sale proceeds as follows.

  1. 37% marketing
  2. 25% maintenance, research, and development
  3. 10% partnerships
  4. 10% general business reserve
  5. 8% general operational
  6. 6% legal and financial counsel
  7. 4% events and travel

Team

Bryant Maroney: Maroney has worked as an architect of emerging technologies at Bank of America and as a software engineer at Ford Motor Company.

Advisors

Dan Ramirez: Ramirez has worked at iCrossing, 500 Startups, Neo@Ogilvy, Microsoft, Glam Media, Yahoo, Bank of America and DDB.

Lano Williams: Williams was the manager of integrated marketing analytics at DDB Los Angeles.

Verdict

Below is a breakdown of the risks and growth potential of HoneyBox.

Risks

  • Huge bonuses for pre-sale investors. (-2)
  • The token has very limited use in the platform and it is not obviously clear why the project needs a blockchain at this point. (-1)
  • No team members except the CEO are listed on the web-page. (-1)

Growth Potential

  • The white-paper features a viable business plan. (+2)
  • As the hardware device will be ready to be shipped by the end of the token sale, the project has already made good progress so far. (+2)
  • The project aims to solves an actual and important issue. (+2)

Disposition

Although the Internet becomes a bigger part of our lives day by day, it does not mean that our experience with it becomes safer and freer. Our privacy is constantly under an attack by things like advertisements, malicious programs and trackers. Users and developers always come up with new ways and programs to solve this issue and the increase in the number of downloads of ad blocker software proves this. Yet using these programs does not solve the issue completely as what these programs do is not blocking the access of the advertisements et al but rather block the showing of them in users’ browsers. This results with users’ bandwidth being used, a slower Internet speed and his or her privacy invaded. In order to solve this issue, the HoneyBox team provides a hardware device which blocks these data packets at the hardware level before they make their way into your local network. A huge improvement on ad blockers with relatively cheap devices, HoneyBox has a high chance for success. Still the token has very limited use in the platform as why the project needs a blockchain is not obvious. Only the CEO Bryant Maroney is listed in the web-page which can be taken as a red flag for now. Further, bonuses for pre-sale are very high. Still, as hardware devices are planned to be shipped by the end of the token sale, we can say that the project has made some progress thus far. HoneyBox receives a 2/10.

Investment Details

  • Type: XLM – Utility
  • Symbol: HNY
  • Platform: Stellar
  • Crowdsale: January 16th
  • Minimum Investment: Unspecified
  • Price: $0.05
  • Hard Cap: $10,000,000
  • Payments Accepted: ETH, BTC, XLM
  • Restricted from Participating: Unspecified

For More Information

Featured image courtesy of Shutterstock. 

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO Analysis: Platio

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It is hard to be an inhabitant of the crypto-world for sure. Remember your first time using a fiat gateway to buy Bitcoin, sending it to a cryptocurrency exchange, executing orders to obtain other cryptocurrencies? For newcomers, all these are not easy and for experienced crypto investors, it is still tedious to move funds from one place to another. You need to use multiple wallets to store different coins, keep your private keys safe and there are only a few platforms to exchange your crypto-assets with actual fiat currencies and traditional assets.

Platio is an all-in-one platform built on the EOS blockchain, connecting the two different worlds of crypto-currencies and traditional assets and providing banking services for crypto and fiat currencies and brokerage for stocks. It allows crypto-investors to store, send and receive their cryptocurrencies while enabling them to trade these with fiat and even stocks. Having already obtained UK and EU licenses, Platio is aiming to become the decentralized banking hub for all cryptocurrency and fiat money activities.

Asset Guard is a smart-contract based Platio product which is designed to protect the platform user’s assets against the high market volatility or the loss of access that can occur for several reasons such as the user’s death or simply losing his or her private keys. Auto Exchange smart contracts contain pre-set conditions to be executed when they are met, so the user’s assets stop further losses. This allows him or her to not constantly check his or her portfolio. It is possible for platform users to pre-set a certain period of time so that if the wallet is not activated for this period, the chosen assets are transferred to another wallet which the wallet owner previously chooses. This ensures that in unfortunate circumstances that the owner might find himself or herself in, assets stored in the platform are not lost forever.

Smart Escrow is another Platio product, designed to increase the commercial use of the platform by businesses and individuals. In the absence of an escrow service for shopping with crypto-assets, there is no way to make sure that the seller sends the product, or the buyer sends the amount of money for the transaction. Thanks to Smart Escrow, Platio users can chat in the internal messenger app, determine conditions for deals and once it is established that these conditions are met, the assets in the escrow will be transferred. Furthermore, thanks to Platio’s Merchant Processing API, sellers will be able to get easily paid by several means such as cards, cryptocurrencies, and SWIFT transfers.

Token

PGAS tokens will be used for internal transactions such as commissions, fees, and subscriptions. When the token is used for transactions, discounts depending on the user’s platform activity and subscription will apply as well. Half of platform commissions will be burned until no more than 10% of PGAS tokens are in circulation, decreasing (circulating) supply of PGAS and possibly pushing the price higher.

The ICO investor should note that the public pre-sale contributors are offered to buy their tokens with a bonus of 15%. In the first two days of the public sale, between November 26th and 28th, a bonus of 8% will be presented, so this bonus offered to the public pre-sale contributors should not worry the ICO investor as it isn’t as significant as bonuses for other ICOs. It should be also noted that any unsold token will be burned.

The initial total supply of PGAS is 397,500,000 tokens with the following token distribution:

  1. 65% token sale participants
  2. 25% founders and team
  3. 8% advisors
  4. 2% bounty

The team is planning to use the token sale proceeds as follows.

  1. 40% research and development, infrastructure and product development
  2. 30% customer acquisition and marketing
  3. 15% liquidity pool
  4. 15% regulatory and legal

Team

CTO Dzmitry Lapo: Lapo has worked as a development advisor at Sberbank-Technology and as a solution architect at EPAM Systems.

CFO Irina Berkon: Berkon was the director of finance at MogulTube and an audit manager at Grant Thornton.

Anna Makovnikova: Makovnikova has worked for Samsung Electronics Kiev and SMART Technologies Calgary.

Advisors

Maxim Nogotkov: Nogotkov is the founder and the chairman of Svyaznoybank, a Russian retail company. Previously he founded Pandora’s Russian franchise in Moscow.

Partners

Ripple: Platio’s partnership with Ripple enables the project to use Ripple’s xVia for overseas transactions.

Verdict

Below is a breakdown of the risks and growth potential of Platio.

Risks

  • No public working product as of the time of writing. (-2)

Growth Potential

  • The team already has obtained UK and EU fiat and crypto licenses. (+4)
  • The proposed, all-in-one platform should satisfy most investors’ needs. (+2.5)

Disposition

For people who are not tech-savvy, it is hard to get into the cryptocurrency market, buying their first crypto-assets and storing them safely. Even if one is experienced enough, as there are not many platforms which provide all services sufficient for a smooth crypto-experience, it is a hassle to use several different exchanges to buy currencies and store them in different wallets. Platio provides an extensive range of services, aiming to become an all-in-one point of service for crypto-verse inhabitants. The Asset Guard product helps users to protect their wealth by pre-set conditions to process orders when they are met and allows them to send their tokens to a pre-determined person if their wallet is not activated for a predetermined period. The Smart Escrow product enables businesses and individuals to set success conditions, established between a buyer and a seller so that unless these conditions are met, their assets and products are kept in an escrow account safely. It is praiseworthy that the team has already obtained fiat and crypto licenses to work in UK and EU, meaning that once the platform is ready, they will not have any legal problem to launch it. The platform is designed to satisfy all of any investor’s needs, which is another important pro. Still, it is a source of worry that no working product is made public as of the time of writing. Platio receives a 4.5/10.

Investment Details

  • Type: ERC20 – Utility
  • Symbol: PGAS
  • Platform: Ethereum
  • Crowdsale: November 26th
  • Minimum Investment: Unspecified
  • Price: €0.20
  • Hard Cap: €34,500,000
  • Payments Accepted: BTC, ETH, DASH and EUR
  • Restricted from Participating: Singapore, the United States.

For More Information

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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ICO Analysis: Unboxed Network

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Companies spent an excess of $5 million for a 30-second spot in last years Super Bowl, which gathered 105 million viewers. Kim Kardashian recently told a story about how, out of respect for her husband, she turned down a $1 million marketing offer. All she had to do was make one Instagram post to her 119 million followers, promoting a knockoff Yeezy brand.

Kim’s sister Kylie uses her 120 million Instagram followers to sell her own products, which has earned her nearly $1 billion. There is clearly a lot of untapped power in influencer marketing, and companies are catching on.

According to the whitepaper, businesses spend $36 billion a year on Facebook ads alone. A lot of that is wasted because they can’t reach their target demos. Unboxed Network (est. 2014) puts these businesses in contact with specific target market micro-influencers that match what they are selling.

“The aim of the Unboxed Network is to offer the simplicity of Facebook Ads combined with the cost efficiency of an influencer marketing campaign, all on a single platform.”

Here’s how it works:

  • Any advertiser that wants to launch a campaign puts funds to escrow and provides their goals and influencer criteria (interests, location, gender etc).
  • Unboxed takes that info and plugs it into their blockchain oracles backed by AI, to invite the best matching social media influencers to get engaged with the campaign.
  • The influencers who get invited to the campaign create some sort of photo or video content that gets reviewed and approved by the blockchain oracles.
  • Influencers then post the approved content for the target market to engage with.
  • The influencers and oracles are then paid for posting and engaging

Micro influencers are so great for marketing because they are followed by people who trust their opinions. A certain percentage of Kylie’s followers will literally buy anything she puts in front of their faces. Unboxed already have thousands of micro-influencers in their network. And although they don’t have as many followers as Kylie, the followers they do have are real and trusting. Instead of paying one giant celebrity a fat check to run a single ad, brands will use Unboxed system to run their ads through special oracles that use AI to sift through their tens of thousand of micro-influencers to find the best influencers to match their specific campaign. Hitting the target market every time.

Token

NBOX token is based on Ethereum. It is what gives brands access to the platform, and what all micro-influencers are paid in.

Token holders gain exclusive offers from brands and will be able to exchange tokens for branded good and services. They can also use them to  access to the platform’s influencer took-kit.

 

Distribution:

  • 51% Crowd sale
  • 19% Team, advisors, partners
  • 15% Reserve fund for future financing
  • 10% Customer and blockchain oracles acquisition
  • 5% Airdrop and referral program

Team

Tadas Deksnys – Founder/CEO. Sold first venture at 18 . Build and sold a pet owner marketplace in 2014 before founding Unboxed.

Donatas Smailys – CBDO. Was CEO of a startup incubator backed by the biggest tech university in Lithuania. Member of Digital Leaders group at World Economic Forum. Organizer of TEDxKaunas, public speaker. Executive manager of Lithuanian Startups Association

Dovydas Reinikevičius – CMO. Founder of BeeMarketing, a digital marketing agency that did campaigns for big companies like Mcdonalds.

Vytenis Narušis – CTO.  Devbridge Group. Developed software for multinational multi-million revenue, organizations like Chicago Mercantile Exchange, Louis Dreyfus and Morningstar.

Verdict

The Unboxed Network is the only freemium platform that allows businesses to launch high quality and low-cost word-of-mouth campaigns within seconds. Here are some of their current and past clients.

Risks

  • Standard Ethereum risks. They do acknowledge this in their whitepaper, though: “Due to the increasing supply and adoption of new Blockchains like EOS, Stellar etc. that could potentially offer the necessary functionalities in a more efficient and/or less expensive way, we may consider using alternative solutions to the Ethereum blockchain in the future.” -1
  • It’s very common for online companies, such as this one, that have been around a few years, to do an ICO for their “new decentralized blockchain” business. 99% of them have failed or are currently struggling. -1
  • The token use case is pretty weak and doesn’t seem to stable. -1
  • The coolest part of their project, the oracles, aren’t even complete or operating at all yet. -3
  • Their roadmap is a joke. They already failed to deliver the oracles in early 2018. -2

Growth Potential

  • Brands “pay 50% less per engagement: no middlemen, no fees, no management required. Increase your return on investment (ROI) on your social media spend.”+2
  • According to their whitepaper, they are successfully operating in 10 markets, and already have a strategy in place for global expansion. They have researched and ranked countries based on a wide range of criteria and will be using their information to facilitate growth over the next 3-4 years.+2
  • “There are no limits to the number of accounts a company can have or the number of campaigns they want to run. With Unboxed, scope is limitless.”+3
  • Influencer marketing is booming because it’s so effective. According to Tomoson, businesses are making $6.50 for every $1 spent.+4
  • They have been around since 2014. And have a leg up on the competition. +3

Disposition

There is no doubting the effectiveness of influencer marketing. Can Unboxed actually create and implement their unique AI-powered oracle solution? Well, that’s the million dollar question. 6/10

Investment Details

Featured image courtesy of Shutterstock.

Important: Never invest (trade with) money you can't afford to comfortably lose. Always do your own research and due diligence before placing a trade. Read our Terms & Conditions here. Trade recommendations and analysis are written by our analysts which might have different opinions. Read my 6 Golden Steps to Financial Freedom here. Best regards, Jonas Borchgrevink.

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4.2 stars on average, based on 26 rated postsJoshua Larson is also known as the "Bullshit Man" for his ability to spot it a mile away. Avid ICO researcher and contributor. Former professional poker player/backer. Spent 10 years analyzing hand history, stats, and player data. Discovered blockchain in late 2016, and never looked back. He now uses his analysis skills to investigate ICOs full time. What a perfect match, because in today's crazy world of ICOs, information, passion, and diligence = dollar bills!




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