ICO Analysis: Metadium

Although Facebook is one of the most successful that social networks ever existed, the year of 2018 did not start so well for them. The Cambridge Analytica data breach scandal had played a key role in that the CEO, Mark Zuckerberg, was even had been called to the court for a testimony. Its users’ data have been harvested by an app called thisisyourdigitallife and allegedly had used to build a software to influence voters. A rough estimation is that data belonging to 70 million users only from the US had been exploited, yet arguably this could be avoided if users had complete control over their personal data. No one else could share their data without their consent if they were stored in a decentralized system, so one of the biggest data breaches of the history would have been avoided.

As history shows this was not the first time that a data breach scandal has occurred in a centralized system and it is only rational to make a guess that it will not be the last time as well, which creates a need of an identification system such that users have control over their data, being able to choose what kind of data they share and when they share it.

Blockchain, being a highly secure technology, is likely to provide a solution in this area and Metadium, a decentralized identity platform, aims to be the standard solution for it with their product called Meta ID. This new kind of identity which is called “digital identity” will let users to have complete control over of where, when and how much of their personal data is shared. Without their consent no personal data shall leave the platform, thus making it (almost) impossible that data breaches like Cambridge Analytica can occur ever again.


META is the native token which will be used for every action taking place on the Metadium blockchain. In order to prevent transaction overflows and avoid DDoS attacks any action will cost META and those collected tokens will be distributed to miners, thus incentivizing them to secure the network. The main usage of META token from a user’s perspective will be to attain attestation services. Their updating or linking their mundane identity which is defined in the whitepaper as a person’s identity backed by legal documents, will cost users tokens and attestation agencies will be rewarded by these tokens in the return of validating these users’ identities.

The initial total supply of META is 2 billion tokens with the following token distribution:

  1. 17% team and advisory
  2. 12% power to ecosystem
  3. 5% company reserve
  4. 5% token sale

1 billion META tokens, 50% of the initial total supply, were already sold for a total of 38,000 ETH in the private sale stage, averaging a price of 0.000038 ETH per token. As the crowdsale will be USD-pegged and the same rate will be available to crowdsale participants, these late-comers will have to pay much more in ETH due to a recent drop in ETH prices. No vesting period for institutional investors, unless they are advisors, exists, thus some selling pressure might be expected as only 2.5% of initial token supply is allocated for the crowdsale. A vesting period of 6-12 months for team and advisor tokens shall be implemented, though further details are not released yet.

The team is planning to use the token sale proceeds as follows.

  1. 10% legal and accounting
  2. 10% operational expenses
  3. 15% marketing
  4. 65% research and development

The crowdsale is expected to take place in early September and details on KYC and white-list procedures will be released shortly.


CEO Justin Park – Before joining to Metadium, Park was a senior manager for Gobi Partners, a venture capital based in Kuala Lumpur, Malaysia. Prior to this position, he held the CEO position at Smilegate, a Korean game company, known mostly for their first-person shooter game ‘Crossfire’.

Co-founder Ryan Uhr – Uhr, a former chief engineer at Hyundai Electronics, has founded Coinplug, a Korea-based company providing blockchain services, in 2013. Among exchanges, prepaid cards and ATM’s, Coinplug has developed a blockchain identity verification platform, OpSign, implying that Uhr comes with great experience in decentralized identity verification platforms.

COO Richard Yun – Yun is the COO of Coinplug and a former senior financial analyst at Cisco.

The existence of many team members from Coinplug is definitely a good sign as this indicates the team’s overall experience in blockchain products.


Bo Shen – Shen is a founding partner of FenBushi Capital, one of the biggest blockchain venture capital funds.

Roger Ver – Ver is an early Bitcoin adopter, a founding member of Bitcoin Foundation and Bitcoin.com’s current CEO.

Jack Liu – Liu is a co-founder of OKEx and is the current head of trading at Circle Asia Pacific.

All ten advisors Metadium has are quite important players in the blockchain space and can push a fast adoption phase for the project.


The only technological partner Metadium has is Coinplug. Coinplug holds the highest number of blockchain patents in Korea and the second highest in the world, which is overwhelmingly impressive. The team has previously worked on a decentralized identity product. As noted earlier in the analysis, many members from Coinplug also work in this project, bringing immense value, team synergy and experience.


Metadium is funded by eighteen institutional investors. Even though this number alone is quite striking; the existence of huge players such as 500 Startups, FBG Capital, Hashed, Smith + Crown and PreAngel in this list is just incredible.


Below is a breakdown of the risks and growth potential of Metadium.


  • As the private sale was pegged to USD, ETH price has decreased immensely since the private sale took place, approximately from 880 $ to today’s 285$, unless we see a huge ETH run before the crowdsale, the crowdsale participants will have to pay much more ETH, (approximately 3x more ETH). Combined with no locking period for institutional investors, unless they are advisors, this might create great selling pressure before the project takes off. (-3)
  • Not all details on the crowdsale are made public yet. (-0.25)
  • Competition with already existing and upcoming projects. (-0.5)

Growth Potential

  • Really great team mostly formed by Coinplug members. (+4)
  • Backed by many important venture capital firms. (+2)
  • Metadium Blockchain Prototype, 1.0 & API is expected to be released in Q3 2018. This will most probably create buying pressure, or at least remove some selling pressure. In the case of the market’s finding itself in another bull run until then, Metadium might yield great returns. (+3)


Metadium has a great team with lots of experience and aims to solve an important real-world problem. It is not unlikely that they beat their competitors by means both of adoption and the product. Metadium receives a 5.75/10.

Investment Details

  • Type: ERC20 – presumably utility
  • Symbol: META
  • Platform: Ethereum
  • Crowdsale: Early September
  • Minimum Investment: Unspecified
  • Price: $0.0325
  • Hard Cap: Unspecified
  • Payments Accepted: Unspecified
  • Restricted from Participating: Unspecified

For More Information

Featured image courtesy of Shutterstock.